Answer this question to the best of your ability:
How can businesses leverage first-party data in a post-third-party cookie world?
In a post-third-party cookie world, businesses will need to focus more on collecting and leveraging first-party data, which includes information directly gathered from interactions with customers across various touchpoints. This can be achieved through strategies such as building direct customer relationships, offering personalized experiences, and investing in technologies that help analyze and activate first-party data effectively. By doing so, companies can continue to deliver targeted marketing efforts while maintaining user privacy and trust.