Answer this question to the best of your ability:
What is the importance of "truth in advertising by contemplative neuroscience"?
The call for "truth in advertising by contemplative neuroscience" highlights the need for researchers to be more cautious about their claims and to avoid overhyping the results of their studies. This will help ensure that the public has an accurate understanding of the potential benefits and limitations of mindfulness and meditation practices, as well as promoting more rigorous scientific inquiry in this field.