Problem: The Thimble Corporation recently distributed rebate coupons for one of its products. Some of the coupons bore an expiration date that was too early. This created an unfair situation in which some customers believed, incorrectly, that the rebate offer had already expired. Principle: Anyone who creates an unfair situation has an obligation to rectify any unfair result of that situation. The principle, if valid, most helps to justify which one of the following judgments concerning the problem?
A: Because it cannot identify all of the customers who were adversely affected by the incorrect expiration date, the Thimble Corporation should deny the rebate to all of the customers who applied for it.
B: If a customer did not rely on an incorrect expiration date when applying for the rebate but was denied the rebate for any other reason, the Thimble Corporation is not obligated to offer that customer the rebate.
C: If there is a chance that any customers did not apply for the rebate because of an incorrect expiration date on their rebate coupon, the Thimble Corporation is obligated to try to identify them and offer them the rebate.
D: If a customer believed that the expiration date had passed but applied for the rebate anyway, the Thimble Corporation is not obligated to give a rebate to that customer.
Choose A, B, C or D as your solution.
C