Suppose Jordan decides to get the chocolate-chip cookie dough ice cream. Which result would be a cost?

 - Jordan will get a free waffle cone. He will enjoy the waffle cone.
 - Jordan will give up the chance to eat the butter pecan ice cream. He likes this flavor more than chocolate-chip cookie dough.
This result is a cost. It involves giving up or spending something that Jordan wants or needs:
Jordan will give up the chance to eat the butter pecan ice cream. He likes this flavor more than chocolate-chip cookie dough.