I think this comes about when there is no good definition of quality. If you say quality is &quot;conformance to requirements,&quot; you have a starting place. Then measurement can be seen as the price of nonconformance. Check it: <a href="http:&#x2F;&#x2F;lansingbusinessnews.com&#x2F;management-matters&#x2F;468-the-four-absolutes-of-quality.html" rel="nofollow">http:&#x2F;&#x2F;lansingbusinessnews.com&#x2F;management-matters&#x2F;468-the-fo...</a>