You would be right to be skeptical in that case - often buyers for younger sites have teams already in place or other sites in that particular industry making it less risky. We tend to avoid &quot;trendy&quot; niches or at least make the valuation reflect the trend (or risk associated).<p>We also take into account owner time in a valuation. 2 seemingly identical businesses would be valued differently if one owner worked 5 hours a week vs. 50 hours a week by another.