As a Scala proponent, I was worried at first about Typesafe&#x27;s rebranding.  Now, however, I&#x27;m of the opinion that a strong Lightbend company is good for the Scala community.<p>That being said, I think Lightbend could have done more to anticipate the concerns from the Scala community, and--for pete&#x27;s sake--use less market speak.  A lot of this post reads like it was written by a spin doctor.<p>&gt; Half of the top-10 Scala contributors are with Lightbend, and the Scala team is the largest of any of our engineering teams.<p>Yes! It took how many words to get to this point?<p>IMHO, this would be much better received if it contained concrete and demonstrable backing of Scala.  Something like:<p>At Lightbend we believe actions speak louder than words.<p>* To demonstrate our commitment to Scala, we are launching a LTS program.  Any company purchasing Scala support or commercial licenses from Lightbend will be able to continue to do so for the next X years.  If you are a company considering Scala adoption, Lightbend will be your partner for the long-haul.<p>* In 2016, Lightbend will sponsor these specific Scala conferences, meetups and hackathons...<p>* Lightbend&#x27;s Scala team has been a large contributor to Scala.  Our goal is to double the amount of the changesets contibuted in 2016.