The point about generalists no longer having a place in the market is something that&#x27;s becoming more and more apparent every day.<p>The web was crafted by generalists. People who could think about both technology <i>and</i> design at the same time were hugely valuable builders, and leveraged to rapidly build up the content and tools of web from nothing.<p>Looking back, it was the wild west. We generalists were the rough and tumble pioneers that swung an axe and moved boulders, dug for gold, founded towns from dirt.<p>But now, it&#x27;s built. There&#x27;s no more frontier left to explore. The roads are cleared, railroads built, the land claims are well established, the towns have paved streets and public services.<p>10 years ago we web generalists were calling ourselves <i>designers</i> or <i>developers</i> but now we&#x27;re <i>engineers</i>, <i>product consultants</i>. There&#x27;s no longer a mad scramble to get a vision onto the screen with a designer, develop a new product from nothing. It&#x27;s all about engineering to remove the flaws of the rough work done by pioneers, carefully looking at what&#x27;s been established and tuning it so that it lasts.<p>I think some of us chronic generalists need to find a new frontier. This is just no longer our place..