Just to provide a counter-point, I&#x27;m the exact opposite. I get annoyed when websites try to change the language for me based on my location.  Just because I may currently be in Spain doesn&#x27;t mean that Spanish is my preferred language.  When I go to amazon.de, I expect everything to be in German.  If I need a different language, I prefer to choose it myself.  Even having the language connected to my account wouldn&#x27;t be preferable to me. I would still prefer the site to be in the language of the &quot;hosting&quot; country (but I&#x27;m sure this is a much less common preference).<p>I guess my point is that different people have different preferences which may be one reason why the site isn&#x27;t designed like you would like it to be.<p>I understand what you&#x27;re saying about how you expect amazon to be one unified shopping location.  But I imagine that amazon.es is designed primarily for the Spanish market and people in Sweden using the site is a much smaller, unintended market.