Thanks for the review and saving me of the trouble of checking out the article. This is why I usually come to the comments before clicking TFA, even for ones with headlines that interest me.<p>For anyone looking for an interesting analysis of the fast food industry of the sort danso anticipated with this article, I highly recommend this New Yorker article by Malcolm Gladwell from 2001:<p><a href="http:&#x2F;&#x2F;www.newyorker.com&#x2F;magazine&#x2F;2001&#x2F;03&#x2F;05&#x2F;the-trouble-with-fries" rel="nofollow">http:&#x2F;&#x2F;www.newyorker.com&#x2F;magazine&#x2F;2001&#x2F;03&#x2F;05&#x2F;the-trouble-wit...</a><p>It remains one of my touchstones in understanding the fast-food industry, marketing, and American culture.<p>(I also recommend their 5,000 word article on the chemical flavor industry: <a href="http:&#x2F;&#x2F;www.newyorker.com&#x2F;magazine&#x2F;2009&#x2F;11&#x2F;23&#x2F;the-taste-makers" rel="nofollow">http:&#x2F;&#x2F;www.newyorker.com&#x2F;magazine&#x2F;2009&#x2F;11&#x2F;23&#x2F;the-taste-maker...</a>)