:) AMP isn&#x27;t for you then. Honestly your site is probably better than AMP could ever be just inherent in the fact your site doesn&#x27;t need a library enforcing rules, but thats not the point of AMP. AMP is for forcing news sites to do similar things to what I assume you have already done.<p>Imagine some web developer at Huge Mega News Corp (HMNC), he comes to his manager about the fact they have 5 analytics suites running and when the ads load they bounce the screen around. His manager reviews it and determines its not important because 1. People are still coming to the site 2. It isn&#x27;t stopping people from coming to the site. Now the dev at HMNC can come to his manager and say hey what you want doesn&#x27;t conform to AMP, we can&#x27;t do that.<p>I have heard multiple times, AMP will not increase your ranking. Load times don&#x27;t inherently increase your ranking over other content. But if your site has similar merits to another site, then load times among other things will effect who is ranked higher.