<i>&gt;I don&#x27;t know about you (Google personalizes results to some degree) but the first result I see is Yahoo Finance. Google Finance is second. Why is Google promoting Yahoo over their own product?</i><p>Because that&#x27;s how lawsuits happen. They let the search engine run itself. If more people are using Yahoo Finance over Google Finance, the search results will reflect that.<p>I genuinely believe they aren&#x27;t dumb enough to open themselves up to monopolistic behavior lawsuits. The Microsoft lawsuits weren&#x27;t <i>that</i> long ago and I&#x27;m sure Google is wary enough to make some attempt at avoiding a repeat.<p>I have little reason to suspect Google purposefully toys with their search results to promote their own products. Given the <i>quality</i> of their products - I&#x27;m more inclined to believe that when a Google product is the first result for a name&#x2F;search, it&#x27;s probably because <i>people actually use&#x2F;enjoy that product</i>.<p>As an example, Google Maps vs other &quot;Maps&quot;. While Google is certainly trying to join the ranks, I find other &quot;Maps&quot; to be entirely unusable with terrible UI and am not surprised in the slightest when Google Maps is the first result when looking for directions.<p>It could also be you use Yahoo Finance more often and thus personalized results had it listed first. Google Finance ranks 4th on the page for me for that search result.