Former Apple employee here.   My impression is that Tim and other high level management are really committed to user privacy in a very Jobsian way.  It isn&#x27;t something that&#x27;s being driven by some marketing person (although they are clearly using it that way).  Honestly, I doubt their business would suffer if they caved.  It&#x27;s their philosophy.  I saw it at all levels within the company.  I think their stance on user privacy is a natural outcome of the need-to-know company culture within Apple.