&quot;But the website that opens after someone clicks on an ad is often slow to load and not always optimized for mobile, creating a disjointed and frustrating experience for people. And website pages are only growing in file size. In 2015, the average website page was three times bigger than it was in 2011,1 and slow load times are a top reason people abandon a website.&quot;<p>translates to : &quot;Let&#x27;s keep the traffic on FB ..shall we?&quot;