Sorry for the double post.<p>&gt;The load screen shouldn’t highlight much. It doesn’t need to be eye-catching. Facebook’s gray placeholder is a good example. It uses template elements when loading content and makes the user familiar with the overall structure of the content being loaded.<p>I really find Facebook&#x27;s placeholders distracting. The subsequent content that loads is usually laid out differently (albeit in the same rough format) as the placeholders.