Like it says in the video, it&#x27;s mostly a business decision. All the companies in the top list are customer&#x2F;user facing, while Amazon&#x27;s AWS is not customer facing at all. It&#x27;s about the customer&#x27;s impression of the platform they are interacting with on a daily basis (presumably not Linkedin). Standing up with Apple on this issue shows their users they are (also) serious about their privacy.<p>Turn the tables for a second:<p>What would the US do if a foreign government had access to their citizens&#x27; information?<p>Would it become an issue of nationalism to use your own country&#x27;s homegrown smart phone, browser, social network, etc?