I&#x27;ve been reading conversations here on Hacker News and noticed that this has created a lot of frustration among existing Mandrill users, especially for those that have setup the system for their customers.<p>I believe that MailChimp was aware of this before making this decision and knew that they are going to loose some customers.
At this point they will become a bit expensive, even more expensive than SendGrid and a lot of their customer base will migrate away.<p>However, I do believe that this is something they wanted with this move, so that people using the service for free which took advantage and sent spam and also small businesses that cannot afford to pay a high end service will move away.<p>Then, they will keep the MailChimp fans, those that afford the service and will spend more on the service.<p>In conclusion, it&#x27;s a bold strategy change that will weed out some of the bad accounts and will ultimately improve the revenue stream for MailChimp.<p>What is really sad is the fact that they are going to also lose a lot of their genuine customers who do not want or need MailChimp.