The author is a little deceptive, it wasn&#x27;t a &quot;Best Seller&quot;, it was a best seller in its category. Each category has its own best seller, and apparently the category he chose (Transpersonal Psychology Movements) doesn&#x27;t have a lot of sales.<p>The deception is him telling people he&#x27;s a &quot;Best Seller&quot; when really he&#x27;s &quot;Best Seller in Category.&quot; And frankly, Amazon&#x27;s styling encourages the deception.