Five years is a long time, a lot can happen in five years.<p>I&#x27;ve made the mistake of not selling an asset fast enough, and that probably cost me $100k-150k (easily!). What might look great today might not in two years.<p>3-4x does sound reasonable for something that is:<p>1. Illiquid<p>2. Taxed as income -&gt; less favourably than capital gains on stocks<p>3. Requires work, every, single, day<p>&gt; If I sold at 4x and then said, where can I put that money and get a nearly guaranteed 25% return, I don&#x27;t think I could find that. That would be risky.<p>Your SaaS business might get hit with a multi million dollar lawsuit tomorrow and go bankrupt because of it - nothing is certain. But you can definitely get 15-20% returns with proper risk management when investing with your own money. And if structured properly, those gains are capital gains, meaning you pay (a lot) less tax.