1. it would have a severe negative impact on their new customer rate, probably leading to a &quot;fail&quot; in whatever cities they opened that month.<p>2. It would however lead to a very important debate that has not happened yet - who &quot;owns&quot; the platforms of iOS and android and who can play gatekeeper?  Because Apple has not yet abused its position, the problem has not arisen.<p>But there will be plenty of political and economic incentive to force Apple and Android &#x2F; goggle play to open their gatekeeper roles to &quot;some other bodies&quot;, possibly with public service remits.<p>Ultimately access to the platforms will always be a privilege, but the platforms are rapidly becoming a public good and as such will one day be regulated differently - just as the electricity industry did.<p>One day soon the Apple Car App will be directly competing with Uber - I would not like to be Uber then if I had not spent the intervening years quietly lobbying for a &quot;open platform&quot; reform.