That&#x27;s actually an exceptionally useful way to think about this.  The more intrusive are the ads you sell, the more valuable they are (to brands) - while the more intrusive they are, the more people will block them.<p>Of course, unless you are Google or Facebook, you have very little ability to lower the &#x27;global&#x27; shittiness of ads, but you have a lot of ability to make your own ads more lucrative and targeted.