This distinction is generally made when economists think about advertising too -- for example: <a href="http:&#x2F;&#x2F;economics.virginia.edu&#x2F;sites&#x2F;economics.virginia.edu&#x2F;files&#x2F;Information%20content%20of%20advertising.pdf" rel="nofollow">http:&#x2F;&#x2F;economics.virginia.edu&#x2F;sites&#x2F;economics.virginia.edu&#x2F;f...</a><p>Though I&#x27;ve never heard &quot;advertising&quot; and &quot;marketing&quot; used to describe information content vs. persuasion, it would be a great shorthand.