The GCE model is the future. Google knows this because they&#x27;ve already discovered it internally by running their own services. They know containers are he future and they built a lot of the LXC kernel updates that makes things like docker work.<p>Most people don&#x27;t need the future yet. Really people are just trying to get out of the business of managing and scaling their hardware with as little work as possible. Containerization is much farther down the line.<p>So I posit the future GCE customers are not people &quot;moving to the cloud&quot; like AWS, but rather people &quot;moving to the small, contained, service&quot; -- indeed, it&#x27;s current AWS customers.