Depends.  Google&#x27;s AdWords account team want the maximum spend out of you, not best performance, so up that bid!<p>If you are a small business or one person the main block is simply overpriced - by a long way for many keywords, and is just the brands usually.<p>Top 1 or 2 in the sidebar are usually noticeably cheaper and do bring in a decent amount of clicks for popular keywords.  I&#x27;d call it the sweet spot for someone bootstrapping or a tiny business.  Sure you&#x27;ll get more clicks bumping to 3rd in the main block, but <i>only if you can afford 24&#x2F;7 coverage</i> on that keyword.  If your budget is limiting display then increasing bid will mean less business overall.