The most readable font is the the font you&#x27;re most familiar with. Spencerian script is almost illegible to me, but for people who read it ever day it&#x27;s no problem. The same is true of blackletter scripts. No matter how ugly the font, people can adapt to it, and once they&#x27;ve adapted they&#x27;ll find it preferable.<p>If you really care about prioritizing the text, you should leave the typography to the client. I do not care about your brand. I do not care about your fancy typography tricks. I override all your font choices because I want every website to look identical. This means I never have to spend any unnecessary mental effort interpreting your typography. If you&#x27;re serious about typography you should respect your user&#x27;s choices and leave it to the default.