Good points all around. As a small web shop, and I&#x27;m currently overflowingly busy, as I have been for the last few years. It&#x27;s probably partially luck, but I&#x27;d like to think that there a certain value that I, as a web person, brings to the table that makes it worthwhile for my clients.<p>And let&#x27;s not forget that while everyone may not want a custom design for their sites, there are a lot of people out there that don&#x27;t want to maintain their own sites, and would rather pay someone else to do so. When that happens, what&#x27;s the difference between building something custom vs. WordPress and a nice theme vs. SquareSpace and their offerings? The value isn&#x27;t the deliverable as much as it&#x27;s the comfort in knowing your web stuff is taken care of and you don&#x27;t have to deal with it.<p>I suppose at that point you&#x27;re not talking about &quot;web design&quot; per se, but a &quot;small web business.&quot; But I&#x27;m OK with that. Additionally, there is still room with those options to provide value more than just set-up and maintain. Writing good content and creating good IA is still a challenge for all of those products. To me, all of these things are part of being a small web shop, and from what I can see are things that won&#x27;t be going away or automated any time soon.<p>Although the once automated, we&#x27;ll essentially have robots (creating content) fighting robots (search engine spiders), which I think is something we can all agree on as being fun to watch with a drink in hand.