The difference, in my experience, is that clicking on the non-ad result takes me to the company&#x27;s home (or product) page, which is what I wanted. On the other hand, clicking on the ad usually takes me through several dozen redirects and to some form of ad on the company&#x27;s site, at which point I need to find a way to navigate to the product page.<p>The usability of ad clicks from Google is usually significantly worse than the organic results, <i>even when they&#x27;re the same company</i>.