Obviously if you can pull it off then you&#x27;re golden.<p>But we&#x27;re discussing the early pitch here.  It&#x27;s not enough to say We&#x27;ll do the same as product X but BETTER.  That&#x27;s totally generic and not a plan.<p>So there has to be SOME insight at least on what might constitute &quot;better,&quot; and then how to translate that into market dominance.