Just to throw out this idea I&#x27;ve been thinking about for a bit as a ad-golden-rule: The other end of an ad has to have an identifiable person attached (ideally a citizen or from a non-poor country): An ad-auditor.<p>So now the other end of the ad is not faceless&#x2F;identiti-less. If the ad is found to serve malware, there&#x27;s someone to ban&#x2F;take action against (like banning from a good-paying ad-audit job for life). Ad-networks that require the golden rule can be white-listed by blockers, and become trusted. Networks that don&#x27;t are considered malware haven.<p>Could this work? In the current ad-blocking war, the use of ad-blockers will only rise-and-rise, and something has got to give.