I think you&#x27;re underestimating how many creative projects done for clients are very much led by something they&#x27;ve seen before. &quot;Make it like the Tesla site. I love the Tesla site!&quot; At some budget ranges, it&#x27;s not worth the time to fight that.<p>And beyond fashion, user expectations are a massive influence. People are wary of right-side navigation, designers know that top-left is the common spot for branding for a reason, etc. There are very practical usability and design reasons that things get pushed down a fixed number of creative paths.