There is an article from wired that talks about it here <a href="http:&#x2F;&#x2F;www.wired.com&#x2F;2014&#x2F;10&#x2F;twitter-fabric-sdk&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.wired.com&#x2F;2014&#x2F;10&#x2F;twitter-fabric-sdk&#x2F;</a><p>Getting your company ingrained into a larger part of the app market has huge benefits. Now if people aren&#x27;t using the Twitter app, Twitter can track them and get data from them if they use an app that relies on Fabric.<p>The benefit is purely integrating themselves with larger and more diverse user bases.