I don&#x27;t agree with the article. Empathy, communication and quality are not mutually exclusive. I can empathize and sympathize with the strains of timelines, deadlines and crazy demands, but that does not mean we developers and users should not push or demand quality software. This type of attitude is, in my opinion, why software quality has been going downhill over recent years. Start ups looking for the quickest buck, corporations ignoring user experience to appease crazy administrator demands. Quality should be the most talked about when it comes to software. It&#x27;s not binary; it&#x27;s an umbrella term to express satisfaction; it can be broken to many subcategories, true, but still can be used to express overall impression.