Besides. Even if companies are forced below their break even point by strong consumers so that they need to stop selling to some market and even if they die because of it then it&#x27;s still ok.<p>Companies unlike people should be allowed to die. That&#x27;s one of the ways market evolves. One of the way market avoids local optima. Companies dying because they cannot provide the market at the prices market expects is the normal thing.<p>People dying because cartel prices essential good above what consumers can afford is not.