Google hasn&#x27;t forgotten anything.<p>Anecdotally, most users do not know the difference between paid results and organic results, and the top paid result is usually what the user wants anyway.<p>Do you think Google didn&#x27;t test this on millions (billions, even) of searches? If showing additional paid results negatively impacted either CTR or first-search successes or whatever metrics Google thought were important for their long-term success, they&#x27;d have surely not gone all in on this model.<p>Paid results <i>are</i> search results.