Yes, there isn&#x27;t much money in solving non-problems.  Instead, find people in pain, and sell them band-aids.<p>In the 1980&#x27;s I worked for an Electronic Design Automation startup (during the go-go years for EDA). Our CEO said: &quot;If you asked customers to give a letter grade to their current EDA tools, most would give a &quot;D&quot; or &quot;F&quot;.  If we can get a &quot;C&quot; we will do great.&quot;<p>He was very right. People in pain open their wallets easily, even for a stop-gap solution.  That gives you money to do the solution that eventually gets graded &quot;B&quot; and even comes to define &quot;A&quot; if all goes well.