Gopher is the ultimate separation of content from presentation. You write the content, I&#x27;ll read it in the style of my choosing.<p>Flashy ads and social network dropins need to go away.  A good content author can figure out how to work sponsorships and other revenue generation into their work.  I don&#x27;t mind reading through someone&#x27;s text based plug for a product, it creates a stronger focus on writing quality content rather than link-baiting.