Right, I don&#x27;t think they have to directly attack anyone. It&#x27;s just a matter of tradeoffs - here are the things the Google Cloud gets us, here&#x27;s a specific example that hones it in, and here&#x27;s why that&#x27;s critical to our business.<p>At the moment, the blog post just says, &quot;Yay we moved to the cloud&quot; and threw out some marketing buzzwords. It should be beyond a shadow of doubt that they got a lower price as a result. That&#x27;s ok - now give us the details! On a product level, what made Google Cloud so compelling that you were willing to move your entire infrastructure to it? That question really wasn&#x27;t answered, and is really the biggest thing, as a customer, I&#x27;d want.<p>Right now, I&#x27;d have to call Spotify as a reference in order to do to get that answer, which again allows them bring the price lower. Not necessarily democratize the information.