I&#x27;m not sure I understand all the rage here against &quot;clickbait&quot; titles. I generally reserve a few down votes for folks that come in simply to comment on whether or not the title qualifies as &quot;clickbait&quot; -- comments like these truly add nothing to the conversation.<p>One of the purposes of a title on the web is to convince you to click on it. Good titles drive traffic. I don&#x27;t get why we all get so hung up on how titles are written. If you don&#x27;t like how something is worded, don&#x27;t click on it.