I see this as a strategy of expanding horizontally (broaden your menu) vs following the trend of healthy.<p><pre><code>  -You can see it as a move to keep doing what they can do
   and they are good at while expanding the options they can
   offer
  -OTOH how more healthy are the healthy options? most people
   are aware on how Mc. Salads have more calories than their 
   Big Mac.
  -How bad is non healthy food when the reference point for 
   showing up how bad fast food is (super size me[0]) can
   also lead to lose weight[1]
</code></pre>
[0] <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Super_Size_Me" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Super_Size_Me</a><p>[1] <a href="http:&#x2F;&#x2F;www.dailymail.co.uk&#x2F;femail&#x2F;article-2533353&#x2F;Forget-Super-Size-Me-Man-loses-37lbs-lowers-cholesterol-eating-McDonalds-three-months.html" rel="nofollow">http:&#x2F;&#x2F;www.dailymail.co.uk&#x2F;femail&#x2F;article-2533353&#x2F;Forget-Sup...</a>