Google will begin serving Accelerated Mobile Pages (https:&#x2F;&#x2F;www.ampproject.org&#x2F;) tomorrow! For those unfamiliar, AMP is a new HTML format designed by Google for mobile content. It’s designed to load instantly and is expected to have a big impact on SEO (via significant page load speed advantage).<p>- - -<p>You can follow the official documentation to build your AMP pages https:&#x2F;&#x2F;www.ampproject.org&#x2F;docs&#x2F;get_started&#x2F;create_page.html<p>Pros:<p>- Full control<p>- Lots of customization opportunities<p>Cons:<p>- Can be difficult if you’re not a developer<p>- Can be a time consuming process<p>- - -<p>Or install some of the WordPress plugins that are now available...<p>- - -<p>Official AMP plugin by WordPress https:&#x2F;&#x2F;wordpress.org&#x2F;plugins&#x2F;amp&#x2F;<p>Pros:<p>- Super simple to use<p>- Plug-and-play approach<p>Cons:<p>- Very little configuration options<p>- - -<p>Google AMP Pages by PageFrog https:&#x2F;&#x2F;wordpress.org&#x2F;plugins&#x2F;pagefrog&#x2F;<p>Pros:<p>- Includes mobile previews<p>- Ads and analytics support<p>- Packaged with FB Instant Articles support<p>Cons:<p>- Can get a little confusing with all the options<p>- - -<p>Happy AMP&#x27;ing!
PSA: Google AMP launching tomorrow