If anyone is interested, this seems to be the source of this claim: <a href="http:&#x2F;&#x2F;www.purolatorinternational.com&#x2F;canadian-market" rel="nofollow">http:&#x2F;&#x2F;www.purolatorinternational.com&#x2F;canadian-market</a><p><i>According to the 2011 Canadian Census, more than 23 million people, almost 70 percent of the population, live in urban areas.  Ninety percent of the Canadian population lives within 100 miles of the U.S. border.  This means that the overwhelming majority of the Canadian population is easily reachable through traditional distribution routes.</i>