I&#x27;ve been very impressed with what I&#x27;ve learned in the last few weeks regarding Apple&#x27;s efforts to provide privacy for its customer using what it seems some very robust engineering and design. I&#x27;m currently an Android user (Samsung S6 edge) but am considering seriously going back to the iPhone because of this.<p>The cynical side of me says that Apple&#x27;s marketing tactics have worked. But I&#x27;ve got a feeling, heck, I <i>want</i> to believe, that this is actually driven by company values and not a short-term marketing benefit.