Why do people use this versus bit.ly or a non-paid link shortener?  Are they actually interested in sharing the interstitial page&#x27;s content, or is this primarily a way to make money?<p>What&#x27;s the nature of the publisher deal you are thinking about?  Generally, you should start talking to publishers when you can pay them a meaningful amount of revenue.  How much is meaningful?  Depends on the publisher.  For a small blog, it might be a hundred dollars.  For the New York Times, it&#x27;s probably a million dollars.