The problem is that almost universally the businesses that pay for keyword ads fall into two categories:<p>1. Complete shit or obvious scams.<p>2. A copy of the 1st or 2nd organic result.<p>I don&#x27;t know what can be done about this from a business perspective but when an ad blocker about doubles the usefulness of a search engine it&#x27;s a tough sell to get me to turn it off.