Flipkart losses are growing fast <a href="http:&#x2F;&#x2F;www.livemint.com&#x2F;Companies&#x2F;UQAIOMlml7iM6oVufedjOJ&#x2F;Flipkart-reports-a-loss-of-Rs2000-crore-in-FY15.html" rel="nofollow">http:&#x2F;&#x2F;www.livemint.com&#x2F;Companies&#x2F;UQAIOMlml7iM6oVufedjOJ&#x2F;Fli...</a>
I do not think their business model is unique. They are taking investor&#x27;s money and giving as discount to customers. Important thing to note here is unlike Amazon in US which was genuine innovation for local customers as delivery to home for millions of product who would hate to go out and shop. In India home  delivery by local businesses for as little as 2 dollar worth of goods is common for decades before E-commerce boom. Even banks send in some one for paperwork, opening account or just deliver cash at home. So once delivery part is out of equation and heavy discounts are forced out by investors, I am not sure what will be their value proposition.