Stripe Payments was Exhibit A of overcoming Schlep Blindness to come up with a killer value prop; looks like Stripe Atlas is Exhibit B.<p><a href="http:&#x2F;&#x2F;paulgraham.com&#x2F;schlep.html" rel="nofollow">http:&#x2F;&#x2F;paulgraham.com&#x2F;schlep.html</a>