People want free. Things aren&#x27;t free. But people want free, so let&#x27;s give them &quot;free&quot; and monetize them indirectly with surveillance, invasive advertising, etc.<p>The entire Internet has gone down this road since it&#x27;s <i>very</i> hard to compete with someone who is giving something away for &quot;free&quot; (note quotes). Free has given us George Orwell&#x27;s bidirectional it-watches-you TV set.