Partly because Wikia is a for-profit, <i>extremely unethical</i> company. They stuff more ads than content on their wikis, force established brands to move to .wikia subdomains, force awful design changes on their users, and they don&#x27;t hesitate copying content from other wiki bases such as Gamepedia.<p>(ATA: I was an admin on WoWWiki, one of their largest wiki, when it was sold to Wikia. I kept in touch with Wikia employees since.)