&gt; It feels more solid in your hand<p>Something I learned soon after I launched my first hardware product:<p>People still have an instinctive physical relationship with products that must be the result of evolution making a connection with heavy or solid = more-food&#x2F;safer&#x2F;better or something like that.<p>I remember devoting a ton of time to making my first product as light as possible through sophisticated mechanical design and attention to component choices in the electronics.<p>During my first trade show in Europe, this Italian guy came by multiple times to look at the product.  He asked for a price on his second visit.  It was USD $8,000.  The next day he came back one last time and asked:  Why is it $8,000 if it is so light?<p>Absolutely blew my mind.  Was not ready for that question at all.  Upon return to the US I directed our sheet metal vendor to switch from aluminum to steel of the same gauge.  We also added a small steel bar riveted to the inside to increase the weight a further.  In all, I think we easily added about five pounds to the thing.  Now it was &quot;worth&quot; $8,000.<p>Over the next three years sales and comments during sales presentations proved, in no uncertain terms, making it heavier had been exactly the right move.  People would make comments when they picked up this damn paper-weight such as &quot;wow, feels solid&quot;, &quot;wow, lots of tech in there&quot;, &quot;wow, I know why it cost so much now&quot;.<p>It was amazing to see how many times the moment the deal was done coincided with the instant they picked it up.<p>Amazing.