&gt; It&#x27;s important to articulate why the company will eventually be in a strategically valuable position (i.e. a monopoly).<p>I find it interesting, and disconcerting, that articulating a defensible competitive advantage is no longer sufficient advice. Now it&#x27;s, &quot;can you be a monopoly? no? go home&quot;. I realize this is a good way to maximize value for investors, but is this a healthy way to grow new companies and build a better society?