&gt; If the majority of the decision makers were against it, fighting it wouldn&#x27;t be on the agenda in the first place, right?<p>Good point. Though from my limited understanding of how companies function, often the the CEO is chosen by the board and has the freedom to do most what (s)he wants but with knowledge that the board can step in at anytime if the CEO is offbase&#x2F;course.<p>So it simply could be that Cook is standing up for something he believes and if it negatively affects the quarter&#x2F;year then he&#x27;s out.