What I think your missing industry leaders often can&#x27;t grow market share.  In that situation R&amp;D is often focused on lowering costs which in some industry&#x27;s directly translate to people.  In this case the skill set is still valuable, you just need fewer people.<p>EX: ATM&#x27;s did not remove the need for all bank tellers, but they removed the need for huge numbers of them.