Inevitable I guess because of mobile.  I don&#x27;t imagine it will be popular with their smaller advertisers though.<p>The main block tends to be dominated by the brands and the cost to get into the main block is too expensive for a smaller advertiser.  Aiming for the top of the side bar ads can do pretty well getting business for a reasonable price.<p>Add in the number of knowledge graph results that now come from some horrifically spammy sites and G is looking a very unfriendly place for a tiny business to start up with.