The grumbling around Twitter is about its continued quarterly losses  and how it&#x27;s not fulfilling the expected ROI from the $2.8 billion invested.<p>Not relevant to puzzling out the losses is explaining all the other &quot;cool&quot; things about Twitter such as &quot;giving people a voice&quot; or &quot;a broadcasting platform for journalists&#x2F;celebrities&#x2F;revolutionists&#x2F;politicians&quot;.  That&#x27;s emotional analysis instead of financial analysis.<p>The common defenses of Twitter often has the same flaws in writing structure:<p>1) Ignore the billions invested and repeated losses on the balance sheet<p>2) Then point out some amazing feature or undeniable human benefit that stirs the emotions and imagination<p>Examples...<p>I don&#x27;t get the narrative and negativity about Iridium&#x2F;Motorola satellite phone service?!  Who wouldn&#x27;t want the ability to make global phone calls from the middle of the ocean, Antarctica, and Mt Everest?!  Humanity needs a phone like that!  Well, all those cool things don&#x27;t matter, the company went bankrupt.<p>I don&#x27;t get the narrative around the Concorde supersonic airplane?  Who wouldn&#x27;t wouldn&#x27;t value the ability to fly New York to London in 3 hours instead of 6?!  Well, the airlines cancelled the program after financial analysis showed it barely broke even or lost money.<p>Idea for blog quality improvement:  Instead of talking up the positive features of whatever company product, explain how the monetary numbers can work out.