&gt; Paid results are search results.<p>I think grand parent has a point. If someone wins the top spot for a certain keyword like &quot;PayPal&quot; it is probably because it is good enough to win it. Of course, there is probably more work needed there but if the add doesn&#x27;t perform then no matter how much I bid the ad won&#x27;t show up to people, at least not to many people.<p>some examples<p><a href="https:&#x2F;&#x2F;imgur.com&#x2F;a&#x2F;gY86r" rel="nofollow">https:&#x2F;&#x2F;imgur.com&#x2F;a&#x2F;gY86r</a><p>Google needs to do more to prevent malicious vendors but at least things like this <a href="http:&#x2F;&#x2F;i.imgur.com&#x2F;PTDcMsn.png" rel="nofollow">http:&#x2F;&#x2F;i.imgur.com&#x2F;PTDcMsn.png</a> are in the right direction.