I&#x27;m not entirely sure what you mean by #2, but I think you&#x27;re number #1, combined with &quot;universally the businesses that pay for keyword ads&quot; is way, way, way, way off-base.<p>Of course shit and scams surface in search ads because Google doesn&#x27;t do a good enough job of policing them, but they aren&#x27;t completely ignoring the issue either. Ultimately, you&#x27;re not buying ads to lose money and making high-intent keywords cost A LOT of money per click, so it&#x27;s hard to play the game if you&#x27;re not producing sales from it.