Revenue and profit buys time. If both decline you&#x27;ll end up exactly where Yahoo is now. Marissa focused heavily on her product strategy without understanding the dynamics of running a public company under the scrutiny of Wall Street. In the first 6 months she should have made deep cuts in staff to reduce costs, eliminate flailing products and double down on those driving top line revenue. All of this would have bought her more time to then focus on product strategy. There&#x27;s a reason why Google can do whatever they want. Ads was producing 90%+ of the revenue back in the day and is still the biggest cash cow, nobody gave a crap as long as they kept pulling out ridiculous top line growth like that.<p>As much as you may want to take a 5 year approach you just can&#x27;t do that in a public company. You have to nail the quarter or they&#x27;ll lynch you.