&gt; It&#x27;s no longer just the very bottom of the market that uses these tools. They&#x27;re now mainstream and have captured the mid-market.<p>I don&#x27;t see this.  Take a look at the Wix testimonials, for instance: <a href="http:&#x2F;&#x2F;www.wix.com&#x2F;stories&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.wix.com&#x2F;stories&#x2F;</a> – they are individuals and tiny businesses, not the mid-market.