&gt; In 15 years when the search engine have failed to evolve because Google is a monopoly and has no incentive to keep improving it<p>- Google improves all the time (source: I have access to the search quality measurements)<p>- In all major countries they have someone trying to catch up to them and take their place<p>- In some major countries they are not even in the lead<p>Things can change in 15 years by the trends are not pointing downwards currently.