I wouldn&#x27;t be surprised if it was more possible to make money on the Windows side - not so much with Windows Phone as with Windows Universal apps on both the Desktop and Mobile Windows Store.<p>The ending of &quot;Project Astoria&quot; that could have let some Android apps run on Windows 10 Mobile has undoubtedly hurt Windows Phone because of the dearth of good apps, but that same lack means that a quality application could still be a smallish fish in a small pond rather than a minnow in a large lake - even with the disparity in adoption 1% of the smartphone market is a significant number of devices. If an app is also something that&#x27;s viable as a desktop or tablet app, that may provide enough of a larger market over time to keep some folks in business.