I have a small training business and I&#x27;m looking for ideas on how best to market it. We put together custom courses based on our clients&#x27; technology stacks, and offer one-to-one remote coaching to their employees (new hires, cross training, advancement). We are based in Europe and want to market to companies in large western European cities.<p>First, assume that I have identified a need for this style of training and that I have run a pilot project (ie. business is viable and ready to run).<p>I&#x27;m specifically thinking of Barcelona, Madrid, Berlin, London, but am open to other cities. I have an affinity for Spain and have lived there. Note that I do not live in any of these target cities but some amount of business travel is possible. The coaching being offered is specifically remote and in English.<p>Ideally I would like to directly find businesses who need my services. I think these are late-phase startups and small&#x2F;medium size businesses who are interested in training&#x2F;retraining&#x2F;cross training of their workforce.<p>I think that I need either:
- To communicate directly with the businesses who need my services
- To communicate with business development people who can help me connect with appropriate potential clients<p>I have a website, promotional video, and teaching platform that can be demoed.<p>I don&#x27;t believe that spending money on an online advertising campaign (via Google, Facebook, LinkedIn...) is going to produce the results that I would like, but I could be convinced otherwise. I&#x27;m much more interested in ideas about how to network and socialize the idea, how to make the relevant connections, how to effectively communicate the idea to the market.<p>Thanks so much!
Ask HN: How to market remote software development coaching services in Europe?