Pretty much :)<p>The way we consume media has changed.  20 years ago I&#x27;d have a daily newspaper to read on the commute and subscribe to a few magazines - say 5 a month.<p>In today&#x27;s terms a spend of perhaps £1.50 a day for media.<p>Now I&#x27;ll read 5 articles on the Guardian, 5 on Ars, 1 on Wired, 2 on the register, 1 on the Telegraph, 1 on NYT, another on The Atlantic etc, etc.  Tomorrow will be a different selection.  If I bought subscriptions as they are typically set online I&#x27;d be spending £30 or something a DAY on media.  That&#x27;s ridiculous.<p>So yes, there needs to be a better micro payments model for media consumption.  I&#x27;d happily pay.  The Google way of doing it is closest thus far, but doesn&#x27;t give me any control of who gets paid.  eg I&#x27;m not happy with a percentage of my micro spend going to the clickbaity upworthy article I clicked and bounced straight off.