I agree.  Some of these post mortems are insightful but some are lame like prism.  &quot;Welp we built a cool product, learned content distribution is tough, and failed to achieve growth. The end&quot;  But why is it tough?  What it sounds like was that prism didn&#x27;t provide a useful enough experience for enough people to change their old habits of consumption.<p>Also there was a hotel top 10 one that was odd.  They couldn&#x27;t grow because they were priced out by large competitors.  But any ranking &#x2F; aggregator site should crush end providers in seo.  I work for a financial services companies and lead aggregators dominate seo because it&#x27;s inherently more beneficial for a consumer to see a bunch of choices than one provider.  I imagine its a similar story for hotels.