I can&#x27;t imagine long term sustainability for any business that depends on their users failing.<p>I once heard a really smart marketer say that self-help is the best niche to target because perfection is impossible, so once you get a customer, you have one for life.<p>In reality though, any app or service that the business interests are misaligned with the users best interests, can&#x27;t keep users forever. The users who benefit wont make you any money and the ones that fail will resent the service and leave.<p>While I see where you are coming from, this is an extremely shortsighted monetization strategy.<p>A better strategy would be gentle push reminders to not let the day go to waste, tools to make it easier to see progress, and monetize with premium add-ons.