I see.  OK, so the goal is to get publisher content because it&#x27;s less intrusive than blatant ads.<p>What you said about CPMs and minimum ad buys is true.  The solution, it seems to me, is to simply go to smaller publishers.  There are a million small blogs out there that might pay you $100 for some content marketing.  The thing to think about is what your unique value proposition can be that will get them to spend their ad dollars with you.  Perhaps it&#x27;s something to do with the full-page sized ad format.  It reminds me (from the advertiser standpoint) of the StumbleUpon model, which is very successful for certain kinds of sites.