I don&#x27;t agree that AWS and Azure are actually competitively priced with Compute Engine anymore.  Following our price cut last May and our custom VM shapes, we&#x27;re often 40% cheaper:<p><a href="http:&#x2F;&#x2F;googlecloudplatform.blogspot.com&#x2F;2016&#x2F;01&#x2F;Happy-New-Year-from-Google-Cloud-Platform-still-the-price-performance-leader-in-public-cloudom-google-cloud.html" rel="nofollow">http:&#x2F;&#x2F;googlecloudplatform.blogspot.com&#x2F;2016&#x2F;01&#x2F;Happy-New-Ye...</a><p>that&#x27;s a <i>massive</i> lead (and it&#x27;s sadly not commonly known).  So I agree with you, we need to do better in the perception war, but Compute Engine is hands down the leader in cloud pricing.<p>Disclosure: I work on Compute Engine (and care a lot about our prices).