&quot;I would let content creator to decide what to do with his creation.&quot;<p>That sounds simple, but it&#x27;s not.<p>Imagine this scenario: Disney makes a poster to advertise a Mickey Mouse.  They display the poster in public.  You (someone with no contractual relationship with Disney) see the poster, and decide to make kids&#x27; toys that look like the character in the poster.<p>How would your principle apply to this situation?