I see this play as a funnel to their high end CDN and DDoS services.<p>Being in the industry, it only makes sense for them to target big business. They&#x27;re likely disinterested in low margin domain renewals. Their real bread and butter is the high LTV customers with deep pockets who have upper management requesting &quot;security&quot; and &quot;encryption&quot; because of all of the recent &quot;hacks&quot; in the news.<p>Long term, they&#x27;ll probably change their tune and start to target SMB if it works out well. It&#x27;s far easier to pick a niche segment and deal with far less customer support as you&#x27;re dealing with lower volumes of conversions.