Not necessarily.<p>One of the reasons why Google has looked so smart is that it has leaned on Wikipedia.  I have a kid in middle school and definitely one thing you learn there is you can look like an expert on any subject by consulting Wikipedia (i.e. &quot;what calibre ammunition is used by a tommy gun?&quot;) To an extent teachers encourage it,  but it can tend towards plagiarism.<p>The Wikipedia page is generally a safe bet for relevance but it may or may not be a quality answer.<p>I think today they may be like the middle school student who is learning the tricks to not look like a plagiarist.<p>Remember that Google search and advertising is actually in big trouble -- there is a reason why they renamed the company to Alphabet.  The 90%+ market share they have in many countries is unsustainable for many cultural reasons and they have to diversify.