&gt; superior outcomes for consumers<p>You&#x27;re not factoring in the fact that the Internet creates huge monopolies (just like money also has a natural monopolizing effect; in other words &quot;rich get richer, poor get poorer&quot;).<p>We end up with a couple of huge Internet companies which will increase their pressure as soon as they are sure that they are &quot;strong enough&quot; (meaning: protected from healthy competition which usually favors the consumer).<p>Example: Amazon - they currently keep only a very tiny margin, because they are still about increasing their overall market power. Once they have maximized that, they will use their power to increase their margin and all players (including the consumer) will feel their heat.