&gt; Its not their core business.<p>Its the heart of their core competency. Its not their principal mechanism for monetizing that, though outside of the core advertising business its <i>also</i> an avenue that they seem to have made one of the most significant, longest push to make a route to monetization, even in the presence of large, dedicated competitors (behind Apps for Work.)<p>Obviously, any insufficiently profitable business from any vendor will eventually be closed down, either voluntarily or by business failure, but Google Cloud Platform doesn&#x27;t seem like a particularly likely candidate for closure on any timescale on which <i>any</i> existing cloud platform would be reliable.