Content alone loads faster than loading content plus ads.<p>Making one DNS request is faster than making several, including ones for domains related to advertising.<p>There are the speed gains that Google can offer and then there are ones that are under the user&#x27;s control, which Google will never offer, unless they change their business model.<p>Not requesting ads makes my user experience faster.<p>Experiment: Disable Javascript for Google searches and what happens?  Do the ads still load?