It varies.  I just did a search for &quot;car insurance&quot; on Bing and it was all ads above the fold (aside from the &quot;Related Searches&quot; block in the upper right).  My point was more in following suit with the removal of the right siderail ads.<p>But they both have awful experiences with the above-the-fold first page results now if I&#x27;m approaching it from a &quot;consumer wanting a non-compensated search result&quot; standpoint.  They both now have interstitials on the SERP for all intents and purposes.