My guess is the &quot;no CTO got sacked for choosing SAP&quot; marketing. Business people are rightly scared of large IT projects, and SAP is the safe, german way.<p>The other thing is that SAP does not (or at least did not) offer consulting services &#x2F; configuring their software, they just sell the software, unlike most of their competitors. What it means is that all of the IT consultants will tend to push clients to choose SAP vs a competitor because it means more business for themselves. That&#x27;s from my experience 10y ago, I don&#x27;t know if it&#x27;s still the case.