Yeah, they actually rebranded it as TurboTax Personal Pro before they discontinued it. It just shut down before this current tax season. We&#x27;re picking up where they left off, with our company Taxaroo[1].<p>My understanding from the research we&#x27;ve been able to do is that there were a few issues:<p>- The branding was weird. TurboTax is supposed to be about DIY, so having a tax pro service under that was confusing. I spoke to several former preparers with Personal Pro who said they would get clients asking for technical support with TurboTax<p>- It started as &quot;intrapreneurship&quot; within Intuit, so it was a small team trying to grow it (not a top-down initiative). I suspect they had certain (large) targets they couldn&#x27;t meet that were gates along the development process.<p>- I suspect ultimately, similar to above, it never became large enough to be interesting to Intuit, and it was likely cannibalizing some of their existing customers as it was.<p>[1] - <a href="https:&#x2F;&#x2F;www.taxaroo.com" rel="nofollow">https:&#x2F;&#x2F;www.taxaroo.com</a>