I remember DDG did side-by-side comparisons, but did they ever just query Google themselves and then do their own stuff on top? Anyway I&#x27;m not sure Google can be beaten at all by any particular newcomer, instead they might suffer death by a thousand cuts as more niche engines like Shodan show up and bring in context-specific searches that are orders of magnitude better than Google&#x27;s more complicated all-web-they-approve-of-and-find-relevant-to-your-account search.