And what about user experience? It&#x27;s times like these where I do not feel guilty about using an adblock, despite being a publisher myself, and hosting google ads on my website. Is it hypocritical? Probably. But I would think the issue isn&#x27;t completely black and white.<p>Also, as a publisher who provides educational content (I&#x27;m not mentioning my website&#x27;s name, but it&#x27;s very, <i>very</i> similar to mentalfloss.com or the TIL reddit subreddit [even though my website has been around longer than both]), increasing the top ads is going to hurt my traffic. It&#x27;s a bit of a selfish reason but at least I know the people who are searching for those terms are looking for <i>exactly</i> what&#x27;s on my website. In many cases, my site is the only one with that information.