I agree that it tends to be a &quot;I&#x27;ll know it when I see it&quot; type thing, but if the title is as long or longer than it would be by &quot;spoiling the surprise&quot;, then it&#x27;s a good sign that it&#x27;s clickbait. In this case, the article&#x27;s title could have included &quot;Me(&#x2F;my)&quot; and avoided dancing around the issue, so I think it definitely qualifies.<p>It&#x27;s along similar lines to &quot;Blah blah blah, and you won&#x27;t believe what happens next.&quot;