Google ads seems to be useful&#x2F;relevant when the best businesses in the sector are national, but crummy when the best ones are local.  For instance, most folks want funeral homes that are locally owned (which is why lots of national organization pretend to be family owned).  The ads returned when searching Google for &quot;casket&quot; are mostly useless link farms that try to pretend they are local.<p>Of course, there&#x27;s only so much Google can do to encourage local businesses to advertise with them, but given the paucity of ads that the user is likely to find useful, they&#x27;d be better served with few or none on those sorts of searchers.