&gt; Many non-profits have it worse, because they have broad missions. Their goal is to do good, but &quot;good&quot; often ends up being a broad category<p>&quot;Doing good&quot; as a goal is not just broad, it is subjective. After all, the road to hell is paved with good intentions.<p>Unless the goal is something practical, build something, maintain something, offer some kind of specific service, you are looking at a goal that is highly mobile and likely to be hijacked.