&gt; We can learn more about prioritising the text in this way by diving deeper into the murky waters of web font loading: in my walkthrough on the subject I mentioned two of the most popular techniques.<p>His techniques uses javascript, which goes completely behind the earlier point he is making about &quot;typography is as strong as your weakest link&quot;. If I have Noscript on, I can&#x27;t see your text correctly. That&#x27;s your weakest link right there.