&gt; how can we best position it for those people who were sad to see Personas not take off<p>Can you elaborate on what &quot;positioning&quot; means? I kind of read it as how it&#x27;s explained or &quot;sold&quot;, but I&#x27;m not sure. And I really like all I read here, and though I&#x27;m not sure I could helpfully answer it I would love to at least understand the question fully :)