There seems to be a difference between a plain search for cmdb, and a search for cmdb and some other term, which makes sense to me.  If searching for for just &quot;cmdb&quot;, I think it&#x27;s likely you are looking for information regarding CMDB systems, and possibly looking to purchase one (and even if not, often sales pages will do a good job of selling the main points of a product).  When using an additional term, I would hazard you are generally looking for a more educational response about a specific aspect or problem, and the search results seem to reflect that with less ads.<p>If ads are displayed more for people that are possible looking to buy something, and less for people who are not, then I think that&#x27;s a net win, if done correctly.  We&#x27;ll see how it plays out in practice.