FWIW, my observation came from working on a scheduling product used by ~40k small businesses. I think what you&#x27;ve noticed is just how successful advertising can be. We&#x27;ve seen clients have similar success with Facebook and Yelp! ad campaigns, all without a homepage. One customer got over 30 new customers (expected LTV of over $1k per customer) in one month of Yelp! spend.