But it is profitable, once penetration reaches certain point. So it&#x27;s a good investment to expand further. Penetration only can happen if the network is built first. Except it takes time and doesn&#x27;t pay off instantly as fast as wireless. That&#x27;s exactly the reason they aren&#x27;t doing it. Short term mentality in action.<p>To bring a counter example to shortsighted approach - Google Fiber are actively building their network out, and they don&#x27;t plan to make it unprofitable. But their plans are long term, complete opposite of what Verizon are doing. Or rather similar to what Verizon were doing before McAdam became CEO and stopped FiOS expansion.