The client is the person paying for the website. They want fancy fonts because they want a strong brand and all that bullshit. The client&#x27;s client is the person reading the website. Fancy design is actively harmful to them.<p>I make my &quot;should&quot; claim as somebody reading websites, not somebody paying for website design. I&#x27;m fully aware that designers are less likely to listen to me than to the client who&#x27;s paying them, but if I can at least shame a few into reining in their worst excesses I&#x27;ve done some good.