&gt; <i>&quot;At some point, we started receiving things from sellers that were obviously not Amazon themselves, and then endless emails asking us to rate their service, etc.&quot;</i><p>I&#x27;ve noticed this more and more in tech, even outside of the retail ecommerce experience. I constantly get bombarded by requests to rate things and it&#x27;s all getting to be way too much.<p>Seamless&#x2F;GrubHub constantly wants me to rate every experience - I get that they want feedback and to ensure quality is high - but I&#x27;m not their QC department and I don&#x27;t want to be.<p>At this point a pretty substantial portion of my email inbox is just &quot;how was X? Rate X!&quot; messages. Every damned startup thinks &quot;oh but it&#x27;s a quick thing&quot; without realizing the sheer volume of it their users are being bombarded with from every which way.<p>Surely there&#x27;s a better balance when it comes to quality assurance than &quot;get the customer to do everything&quot;.