I didn&#x27;t get that either. What would a &quot;proper&quot; business network look like? Everyone connects with other companies&#x27; presences through their own company&#x27;s presence?<p>Similarly, the advice offered by the article was vague pablum. One example:<p>&gt;<i>The company needs to simplify its number of revenue streams and make sure that they work in concert with its user engagement and growth strategy, rather than in conflict.</i><p>Sure. How? Kind of like saying &quot;the company needs to increase revenue by making more money&quot;.