I don&#x27;t think this is unique to boomers.<p>They&#x27;ve spent decades building something - they&#x27;re probably the people <i>least</i> capable of objectively valuing the business. There&#x27;s too much emotion tied into it, especially if they&#x27;re at a point where they could sell but are just as happy to keep working, meaning the price needed to get them to leave goes up.<p>It&#x27;s not unique to business owners, either. One of the real estate websites have a &quot;Make Me Move&quot; option, which is basically the homeowner saying what number they&#x27;d need to pack up their shit and leave. It is consistently 180-200% the actual market value. To the point where you want to ask the homeowners what exactly they&#x27;re smoking that they think their house is worth even close to that much money.