It won&#x27;t be too long before someone figures out how to de-product-place a show. Your dvr will scan for brand names like &quot;Dell&quot;, &quot;HP&quot;, &quot;Ford&quot;, etc., and blur them out. The audio can also be similarly processed. Eventually, we&#x27;ll only see what we want to see, which is what &quot;on demand&quot; should be!