I&#x27;m a founder and the guy in charge of the $$$. This sentence doesn&#x27;t resonate for me: &quot;Logging into our company bank accounts to keep track of transactions has been pretty painful (online business banking UI is really hard to navigate) so hopefully this can make the process easier.&quot;<p>If you&#x27;ve already tested your target customer segment and found that they find this to be &quot;pretty painful&quot;, then you can conclude that I&#x27;m an outlier. If you have not already done customer discovery, I&#x27;d encourage you to check whether this is actually a pain point you can market to. I&#x27;ve found our bank&#x27;s website to be pretty quick and easy to navigate.