The project is open source and open to contributions from anyone. Every single time this comes up the project contributors have said that they will gladly modify &lt;amp-ad&gt; to support any network they can. They&#x27;re also constantly developing new &lt;amp-X&gt; components to fill in the gaps for other embeddable services. You want &lt;amp-vk&gt;? Submit a PR! Open an issue! It&#x27;s open source!<p>And please, <i>please</i> tell me what&#x27;s wrong with using e.g. &lt;amp-youtube&gt;? It&#x27;s just a web component! All it does is what you want it to do, and if it <i>doesn&#x27;t</i> do what you want then either you <i>shouldn&#x27;t</i> do that, or you can just submit a PR.<p>The whole point of AMP is 1) make sure the developer doesn&#x27;t do anything that&#x27;ll make the page load unnecessarily slowly or repaint&#x2F;relayout unnecessarily and 2) make it way easier for the developer to accomplish #1 because all you have to do is type &lt;amp-youtube&gt;.<p>AMP is no different from, say, jQuery, or React, or Angular. It&#x27;s a different way of doing things, but it&#x27;s not a &quot;gatekeeper&quot; on the web. It&#x27;s just another option, one more tool in your belt, if you so choose.