At the center of it all, everybody&#x27;s scuffling to be the all-seeing eye of the internet.  Google&#x2F;Apple&#x2F;Facebook&#x2F;ad networks&#x2F;etc all want to know everything, to be able to sell &amp; exploit that information.  They don&#x27;t want that precious IP to be diluted and lose value, so they must defend their freedom and autonomy to do what they&#x27;d call &quot;evil&quot; if others did it.