What&#x27;s telling is that Google &#x2F; YouTube will use this technology to defend the copyrights of big media companies, but won&#x27;t do anything about homemade, viral videos uploaded by individual users which get blatantly copied, re-uploaded, and monetized. If they wanted to, they could easily make it so that the &quot;original&quot; version of any given video was the only one users ever saw, but they don&#x27;t. They know which side their bread is buttered on.