I hadn&#x27;t remembered them, so I checked your source...  they were text counters with the labels &quot;LOL&quot;, &quot;OMG&quot;, &quot;EPIC&quot;, &quot;CUTE&quot;, &quot;WTF&quot;, and &quot;FAIL&quot;, apparently.  If that was the actual implementation, then I can see several things that are different.  The YouTube reaction button effort seems, in retrospect, to have made several horrible mistakes.  The one that strikes me as a dead-in-the-water kind of mistake was mediating culturally between the commentator and the comment in what was probably a misguided attempt to be appealing.