<p><pre><code>  &gt; very website I&#x27;ve seen is one massive image with
  &gt; infinite scroll. I don&#x27;t think that yields the 
  &gt; best conversion optimization
</code></pre>
I&#x27;ve wondered that a lot, looking at some company&#x27;s website, barely understanding what the product is, and asking myself, &quot;Have they ever made a single sale or generated a single lead based on this website? What exactly is the purpose of this website?&quot;