His new, preferred font looks a lot like Century Schoolbook.<p>Well, of course Penguin Books needed a redesign in the late 1940s. They&#x27;d produced huge quantities of books for soldiers during the war, sized for uniform pockets and produced under severe British wartime supply restrictions.[1] After the war, they could provide custom covers again. The example he shows is the WWII standard cover.[2]<p>[1] <a href="http:&#x2F;&#x2F;www.theatlantic.com&#x2F;business&#x2F;archive&#x2F;2014&#x2F;09&#x2F;publishers-gave-away-122951031-books-during-world-war-ii&#x2F;379893&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.theatlantic.com&#x2F;business&#x2F;archive&#x2F;2014&#x2F;09&#x2F;publishe...</a>  
[2] <a href="https:&#x2F;&#x2F;s-media-cache-ak0.pinimg.com&#x2F;236x&#x2F;55&#x2F;0e&#x2F;6e&#x2F;550e6ed4cf6f35b24455edafbcac70d7.jpg" rel="nofollow">https:&#x2F;&#x2F;s-media-cache-ak0.pinimg.com&#x2F;236x&#x2F;55&#x2F;0e&#x2F;6e&#x2F;550e6ed4c...</a>