I&#x27;ll go one further and say even if you have something amazing, nobody cares unless you can actually take a big market share - whether in niche or otherwise.<p>I see this a lot, and have done it myself. You will frequently see someone with &quot;better&quot; technology than the leader or &quot;the best&quot; [insert thing] - but because they were too early, too late, didn&#x27;t have enough PR, or the right connections etc... can&#x27;t take market share and inevitably closes down.<p>I read a great quote from a rolling stone article, about Trump that I think is somewhat applicable to my point[1]:<p><i>Cheryl Donlon says she heard the tariff message loud and clear and she&#x27;s fine with it, despite the fact that it clashes with traditional conservatism.</i><p><i>&quot;We need someone who is just going to look at what&#x27;s best for us,&quot; she says.</i><p><i>I mention that Trump&#x27;s plan is virtually identical to Dick Gephardt&#x27;s idea from way back in the 1988 Democratic presidential race, to fight the Korean Hyundai import wave with retaliatory tariffs.</i><p><i>Donlon says she didn&#x27;t like that idea then.</i><p><i>Why not?</i><p><i>&quot;I didn&#x27;t like him,&quot; she says.</i><p>&quot;Nobody&quot; cared, about the Gephart&#x27;s plan - and it even tanked him - but with the right spin and shine or however you want to put it, it sells.<p>[1] <a href="http:&#x2F;&#x2F;www.rollingstone.com&#x2F;politics&#x2F;news&#x2F;how-america-made-donald-trump-unstoppable-20160224?page=9" rel="nofollow">http:&#x2F;&#x2F;www.rollingstone.com&#x2F;politics&#x2F;news&#x2F;how-america-made-d...</a>