I don&#x27;t know the specifics or their attrition rates, but the barrier of leaving an app seems much simpler than canceling a gym membership and finding a new one. Plus, the value proposition of a gym is independent to their pricing gimmicks. Odds are, the gym member is planning on using a gym, and many factors go into the choice (location, hours, environment, etc...)<p>For me, just the thought of leaving my gym creates all sorts of anxiety of dealing with jumping through hoops to cancel and finding a good replacement gym. Just not worth the hassle.<p>Bottom line, a gym that charges more for using the gym less is a not business thats model entirely depends on their members failing. It is just helped along by the reality. (Its actually quite clever because no one signs up to a join without plans to go regularly,and once you sign up, cancelling is a huge pain.)