<i>During my first trade show in Europe, this Italian guy came by multiple times to look at the product. He asked for a price on his second visit. It was USD $8,000. The next day he came back one last time and asked: Why is it $8,000 if it is so light?</i><p>Interesting -- what type of product was this?<p>I&#x27;ve designed equipment with small, lightweight boxes that sold for similar prices ($5,000 in my case) and didn&#x27;t run into that phenomenon in my (very small) niche, but I&#x27;ve definitely seen it in action in contexts like EEVblog teardown videos.  Coincidentally, I&#x27;m working on a new design right now, and one of the items on my to-do list for this weekend is to decide whether to go with aluminum or copper for some internal shielding. :)