So in other words, they&#x27;re basically baiting the media by being as controversial as possible and pushing this &#x27;picture&#x27; of themselves in every message.  Celebrity internet trolling I guess.<p>Wouldn&#x27;t really say that&#x27;s hacking the media.  More common wisdom and good marketing.  Being a brash, overly confident contrarian is certainly a great way to get attention.