Also I find interesting, and not mentioned in any Google news is they seem to be showing less (or zero) ads to more generic and low value searches E.g. Search &#x27;Cat&#x27; vs. &#x27;Credit Card&#x27;<p>Given people can pay up to ~$20 for a credit card click and more generic clicks are closer to $1, I wonder if they found if they pile ads on the high value KW&#x27;s only they maximise profit whilst keeping the Google image &#x27;we value organic search results&#x27; feeling by not showing ads in the low profit areas.<p>Like you I feel they are loosing credibility in this latest evolution. Its amazing to see how little, if any,  real-estate organic results holds on a typical laptop screen. I kinda feel they are increasingly opening the door for competitors to step in on their cash cow. I personally have moved to give DuckDuck another go since this.