But that&#x27;s <i>not</i> how much their house is worth to the market—it&#x27;s how much their house is worth <i>to them</i>. “Make Me Move” doesn&#x27;t reflect the cost of the property when you&#x27;re ready to move, it reflects the value of the home to you when you&#x27;re <i>not</i> really ready to move. It seems completely reasonable that that value would be significantly higher than the value of a piece of land that you need to or are looking to get out of anyway.<p>Same is true of a person who owns their own business but isn&#x27;t ready to stop running it. You&#x27;re not reflecting the market value of your business, you&#x27;re reflecting the market <i>plus</i> emotional&#x2F;‘satisfactional’ value of it.