There&#x27;s also a great Freakonomics podcast about this story
<a href="http:&#x2F;&#x2F;freakonomics.com&#x2F;podcast&#x2F;make-me-a-match-a-new-freakonomics-radio-episode&#x2F;" rel="nofollow">http:&#x2F;&#x2F;freakonomics.com&#x2F;podcast&#x2F;make-me-a-match-a-new-freako...</a>