Google has repeatedly said that they <i>will not</i> give preferential treatment for AMP pages. Almost every publication [1] and comment I&#x27;ve seen gets this wrong.<p>According to official comment, the ranking algorithm will prioritize page speed, and AMP is a good way to achieve that.<p>BloombergBusiness uses some questionable sentence structure in order to imply the opposite, but that&#x27;s on them:<p><pre><code>  AMP isn’t “a signal we use in ranking” pages, Besbris said. 
  He declined to comment about whether AMP pages would rank
  higher, though he said some of the signals Google uses for 
  search include whether a page is mobile friendly and how 
  rapidly it loads -- two problems that AMP seeks to tackle.
</code></pre>
[1] e.g. <a href="http:&#x2F;&#x2F;adage.com&#x2F;article&#x2F;digital&#x2F;google-amp-launch-looms-search-engine-scores-follow&#x2F;302599&#x2F;" rel="nofollow">http:&#x2F;&#x2F;adage.com&#x2F;article&#x2F;digital&#x2F;google-amp-launch-looms-sea...</a> See their retraction at the end of the article.