I agree with OP. The name isn&#x27;t bad per se, but I too believe it ultimately puts a ceiling on DDG&#x27;s growth and marketability. The fact is, it is awkward to use in a sentence, and it <i>will</i> dampen the rate of word-of-mouth marketing for that reason.<p>I&#x27;m not sure how tongue in cheek your remark is, but just in general if you think that trends in language, such as using a brand name as a verb, come from the top-down rather than appearing spontaneously and organically then you&#x27;re on seriously the wrong track. There&#x27;s a reason that people don&#x27;t say &#x27;duck it&#x27;, that has nothing to do with you encouraging them to or not. You can&#x27;t influence it at all really (well for sake of argument, assume that&#x27;s true at least with anything but a world-leading marketing spend) - all you can do is set the seed for the brand to get used that way organically. At the moment it&#x27;s not.<p>The branding thus far is a sunk cost. It&#x27;s never too late to turn round, walk back, and take the other fork in the road if the fork you chose isn&#x27;t going anywhere.