Very true. I cut my teeth on Turbo C and C++ Builder back in the ninties, when they were a very reasonable cost - tens of dollars, I think.<p>They made all their software much more expensive at the same time they killed the Borland brand - just as Linux arrived. So they wrote off all the developer goodwill attached to their name and prevented any new goodwill by pricing their products at enterprise levels, exactly when an exciting new free (in both senses) alternative arrived.