I&#x27;m really excited about Stripe Atlas, I just hope they will establish it as an independently branded product going forward.<p>Edit: wrote some thoughts on it on Medium: <a href="https:&#x2F;&#x2F;medium.com&#x2F;@__tosh&#x2F;stripe-atlas-and-the-trap-of-brand-extension-4eb158569a37" rel="nofollow">https:&#x2F;&#x2F;medium.com&#x2F;@__tosh&#x2F;stripe-atlas-and-the-trap-of-bran...</a>