It&#x27;s not startups that are losing their luster, it&#x27;s tech-for-tech&#x27;s-sake companies. Now that we pretty much have everything we need to be connected, we have to look beyond technology and to the strongest fulcrum of society: culture.<p>Culture companies are the future. When you can get anything anywhere, the brand matters far more than the product. Anyone can make a burger or a pizza, so why are McDonalds and Pizza Hut crushing it across the globe, especially in China?<p>We&#x27;re already seeing this with news. Traditional media companies are struggling to adapt while media outlets with personality like Vice (and Slate, and Quartz) are doing better than ever.<p>When all the gold is mined, when all the tech is made, the only thing that&#x27;s left is to sell yourself.