I&#x27;ve always wondered why the main &#x27;innovation&#x27; in the airline industry (when it comes to lowering fares) is to treat customers more and more like herd animals. There has to be better ways to make flying affordable while maintaining both safety and comfort.<p>Last time I flew the reclining feature in person&#x27;s seat in front of me was broken and it was 5 - 7 inches in front of my face for the duration of the flight. I couldn&#x27;t even read my book. I got a free soda for my trouble.<p>In my view flying has become something exclusively for the wealthy who can afford the half-way decent seats made for real humans who have dignity.<p>For me, flying is now only something I do where the importance of my presence supersedes the cost of a decent seat. Otherwise, a video call will do.