External scripts are not a requirement, just an option, and it&#x27;s quite possible to optimise pages without something like amp or FB instant articles.<p>The web is really well suited to content heavy sites, it&#x27;s just being used to do all the things humans like to do (spam,ads,control over access), as gopher would be if it were popular. I think your problem is more with the behaviour than the medium and if you restrict the medium people would just look elsewhere.