It actually depends on the publisher, the french news site nextinpact[1] listen to criticism of ads, looked into the issues and made their move: ads are limited to display format, no behavioral targeting, no animation, no mixing content and ads, no tracker on client-side (tracking is on server side with a locally installed piwik).<p>The mafia comparison is targeting adblock plus for their &quot;do your ads as we say, give us a 30% cut of the money you make and we may whitelist your ads (only if you&#x27;re big enough as in at least 10m ad impressions)&quot; feature[3].<p>[1]: <a href="http:&#x2F;&#x2F;www.nextinpact.com&#x2F;blog&#x2F;97835-pourquoi-next-inpact-arrete-publicite-classique-et-passe-au-https-pour-tous.htm" rel="nofollow">http:&#x2F;&#x2F;www.nextinpact.com&#x2F;blog&#x2F;97835-pourquoi-next-inpact-ar...</a>
[2]: <a href="http:&#x2F;&#x2F;www.nextinpact.com&#x2F;publicite-partenariat" rel="nofollow">http:&#x2F;&#x2F;www.nextinpact.com&#x2F;publicite-partenariat</a>
[3]: <a href="http:&#x2F;&#x2F;www.theguardian.com&#x2F;technology&#x2F;2016&#x2F;feb&#x2F;25&#x2F;adblock-plus-opens-up-acceptable-ads-work" rel="nofollow">http:&#x2F;&#x2F;www.theguardian.com&#x2F;technology&#x2F;2016&#x2F;feb&#x2F;25&#x2F;adblock-pl...</a>