I am not sure what your hostility stems from ?<p>The author is talking about Wordpress not being easy. You are wrong in that the developer nets $25K per theme. Most of these themes have less than 100 sales so a $50 theme nets less than $5000 for the developer.<p>Further to that most of these themes now have a very good customizer so even your average Joe can customize it to their liking.<p>The discussion is absolutely not about value. Its about the author talking about wordpress not being easy. Amazon AWS is not easy and yet they have managed to increase their revenue.
If a non technical person can set-up a wordpress and be able to use it then truly it has done a good job of being easy.