This is more or less the direct rise of &quot;digitisation&quot;.<p>Companies now realise that their online&#x2F;mobile experience is no longer a &quot;me too&quot;, but good customer experience is a powerful differentiator in market.<p>Freelance will go away. High value consulting will not. If you&#x27;re not helping the average Digital Director in solving their challenges (be they scaling, conversion rates, cross device compatibility, load times, security, cost of maintenance, uptime).