The reason to use this is really buried in the text: &quot;if you want to use domain-specific engines, want more control over your search results...&quot;. I don&#x27;t know that I do. I might do but it seems like an intermediate goal. Ultimately I think your value prop is more basic i.e. you believe you give better search results and these are just the mechanisms to achieve that. To sell that, you need to give me examples of bad search results and show your better ones. Even one or two examples would be enough to get your site registered in my &quot;try after google&quot; list.<p>What would help me is e.g.:<p><pre><code>    1. Split the landing page into two side by side gifs
    2. lhs column showing a series of google searches &amp; results
    3. rhs column showing the same searches but with your results
    4. Have a demo search box, above the fold, I can try without setting up social accounts. Its too much of a hurdle without knowing the value.
    5. I&#x27;m not watching a 10 minute video without already understanding and being sold on an idea
    6. I would consider dropping the security angle from the hero - it makes the already tricky to see value prop more unfocused.
</code></pre>
Is there a niche where your results are particularly strong compared to Google e.g. politics, products, tech support etc.? It might make it easier to position yourself by pushing just that rather than as a head to head google competitor.<p>Best of luck!<p>p.s. I really dislike the font used for the logotype - bad fit for the site and makes it feel amateurish.