This is a whole ball of worms:<p>- Cofounders should have a roughly even equity split, with the min being no more than 10% less than the max (unless there is a significant factor like one founder investing 100k+ into the business at conception).  This prevents resentment and keeps the conversations equal.<p>- You will have to get used to being in the press, it is necessary to be successful.  If this makes you uncomfortable, then have the non-tech founder be the face of the company.  But your name and company will be in the press.<p>- The non-tech stuff is his side of the business.  99% of the time it is best to let him handle this.  You need to divide responsibility and then let go.<p>- If your company relates to the plight of the homeless, this seems fine even if it is a bit early.  Otherwise this seems like a distraction &#x2F; gimic to gain publicity in a &quot;look at what crazy startup founders have to do&quot; kinda way.<p>- Stop caring what other people think.  If &#x2F; when you&#x27;re successful you&#x27;ll get even more people who think you suck and talk shit about you, your product, etc.