&gt; Slapping ads all over my login page is a great way render the fat from brand advertisers into short-term revenue gains at the price of ENRAGING me.<p>Exactly. And the advertisers usually don&#x27;t benefit either. When I was looking for a password manager, I saw Dashlane listed and it looked like a decent product … but I didn&#x27;t click on it or research it because it had kept showing up on my Firefox homepage, and I associated &quot;ads in my Firefox&quot; with &quot;Dashlane&quot;. Sure, I had more brand awareness, but it didn&#x27;t do them any good.