I think the title &quot;child friendly search engine from Google&quot; is misleading. The website says &quot;powered by editors and Google safe search&quot; which doesn&#x27;t mean it&#x27;s affiliated with Google.<p>And why the Google Ads 1)? I can search for &quot;strapse&quot; (German word for suspenders) and get no web results. But I do get Google ads with adult content on the page.<p>1) likely because a pre-requisite of Google Custom Search is showing ads as well.