Though I was working in marketing research&#x2F;intelligence on both agency and in-house sides, I had the similar thoughts. However, it&#x27;s rather the side-effect caused by fields everyone in. When we are in business, which means a field targets at money and whatever exchange in a timeframe, only the exchange matters. That&#x27;s the most important field. All other things compromise to it to some degree. The contribution factors from other fields are necessary, but have to be balanced. I believe it&#x27;s easier to understand what I said from another angle, think about it outside the field we are in. It took me years to get that. Just my 2 cents.