So curated AB&amp;B?  That seems like you COULD do it, charge someone $50 to get curated by staff and then approved as a &quot;4 star AB&amp;B room&quot;. But what stops the place from dropping standards as soon as they get curated?  Monthly surprise reviews?  Seems like a really hard problem.<p>A retail store can check the quality of a pair of socks, approve it, then order a million of them.  Maybe spot check a few, but assume most are the same quality. Can you ever really do that to AB&amp;B rooms?  Even hotels are spotty, the best info we can usually get on a given hotel is trip-advisor, which has all the problems of paid &#x2F;shill reviews and annoying customers to leave feedback.