Do you have a good reason for thinking studies that clearly disagree with observed reality are actually correct?<p>Because I&#x27;ve heard similar results in the past, for example for OSes that show the GUI before they&#x27;ve stopped loading. Supposedly done to increase the perception of loading speed, and again they were supposedly supported by real studies. (MS WinXP for one.)<p>But considering that I&#x27;ve seen multiple non-power users discover the un-usability of their OS right after boot simply by trying to load something and finding the computer non-responsive, yes, I&#x27;d have to conclude that either this sort of study is 1) simply incorrect or 2) asked the wrong questions.<p>If your goal is to trick non-users into thinking your startup time is short, you might be able to do this pretty easily. But the second time someone <i>uses</i> the system instead of watching a video of it, they see through it.<p>And this isn&#x27;t the abnormal case - this is essentially 100% of users in 95% of use cases. When you start an OS or an App you&#x27;re waiting to do something. You notice when you can stop watching it load and actually <i>do</i> something.<p>Come back when the effect works the 5th, let alone 50th time.