They are beating Google at their own game. I wouldn&#x27;t be surprised if Google announced a real desktop OS, since they basically pulled the plug on Chrome OS and Android isn&#x27;t even fit for Tablet.<p>Microsoft is basically trying to outgoogle Google, and they are trying to do that at the OS level, not at the browser level. From a purely strategic standpoint this is brillant. From a user stand point it&#x27;s obnoxious of course, because good luck blocking ads if Microsoft decides Windows won&#x27;t allow you to. Clearly web advertising is drying up, so Native ads,i.e. at the OS level is where the growth is.<p>EDIT: correction