&quot;But, he added, the company was using the same data that mobile advertisers have been using for years, and showing certain ads to a specific group of consumers was not a new idea.&quot;<p>No, that&#x27;s a lie. GPS data is not available by default and can be controlled by the user. It&#x27;s certainly not something that has been available for years to advertisers. It sounds like despite any permissions you may refuse in your OS&#x2F;apps that AT&amp;T will sell your data regardless (unless you opt out). Also, I know it&#x27;s the NYT, but there&#x27;s no such thing as anonymizing data. This has been shown over and over again that pretty much any data can be de-anonymized rather easily.