And then the sites not set up for business reasons end up getting the lion&#x27;s share of the traffic? Because for however many sites might add a paywall for pay for &#x27;journalism&#x27;, there&#x27;s an equal number of sites run by people for fun&#x2F;a side hobby that are willing to give it out for free.<p>That&#x27;s always going to significantly limit paywalls online.  Too much competition from hobbyists and non profits that see their goal as helping people rather than selling their work.