Multiples are just prices, and prices are set where buyers and sellers agree.  Fortune 500 companies are not operated like, or sold like, SaaS companies with $1k, $10k, or $50k MRR.  People who buy SaaS businesses for $50k to $5 million generally offer 2~4X.  If you think they&#x27;re really, really worth 10X, start offering 5X and making out like a bandit; I predict you&#x27;d become fast friends with a lot of SaaS owners.