For small companies it is simple enough these days to have someone install WordPress, buy a theme that looks pretty good for $18 USD and you&#x27;re good to go.<p>It might be a buggy insecure platform, but for non-tech savvy users it&#x27;s brilliant. It doesn&#x27;t make financial sense anymore to develop custom themes and designs from scratch. Large corps with their own branding is a different kettle of fish, but have fun trying to get on their preferred supplier list when you are a four person design agency.<p>Developing a one off, responsive, standards compliant website, that lookd good too, is expensive and clients don&#x27;t want to pay for it.