The argument that Win10 is free won&#x27;t hold for much longer, it&#x27;s only &#x27;free&#x27; if you upgrade from Win7 or 8. It&#x27;s already being sold retail in stores for a similar price to the old versions. And from later this year, people will have to pay for upgrades too.<p>On the flipside, you don&#x27;t &quot;own&quot; your software anyway, you own a license to use it (EULA).<p>The double-standard probably has something to do with the ability to block most of Google&#x27;s ads and tracking, or use another search platform if you really want. This is the OS on top of which you&#x27;ll be using all of your other software (web platforms included), and it&#x27;s impossible to control what is going on in the background.