&gt;  i have grounds to not want to be a part of this right? I want to keep our identity small.<p>As an equity partner in this start-up you now have a fiduciary interest in the Branding&#x2F;Marketing&#x2F;Public Image of the company.<p>You didn&#x27;t mention your market&#x2F;client space.  Does the press attention only serve your older partner&#x27;s ego or does it help convey your company&#x27;s story to your market?<p>Before confronting your cofounder-- first seek to understand. Get the specific details of his media plans. Then consult with 1-2 branding experts, find one on Hourly Nerd &gt; <a href="https:&#x2F;&#x2F;hourlynerd.com&#x2F;your-matches&#x2F;computer-software&#x2F;grow-business&#x2F;" rel="nofollow">https:&#x2F;&#x2F;hourlynerd.com&#x2F;your-matches&#x2F;computer-software&#x2F;grow-b...</a><p>A good chat with these guys should be the perfect sounding board whether or not the &#x27;rags to riches&#x27; stunt is a sound idea.