When you design a service but charge for it as if it were a product, the inevitable result is that in short order you discover that if there is a demand for the service you offer, the demand continues – but your charging does not.<p>You would think that the consideration of &quot;how will people actually use this application if we&#x27;re successful?&quot; would come up a little earlier in the design process than four years after implementation and deployment. And yet…