Well, in the gaming scene, most of my news comes from social media sites, fan sites and fan run wikis, which don&#x27;t tend to be run as businesses.<p>For example, if I want the latest information about Zelda U, I wouldn&#x27;t go to IGN or Kotaku or Polygon, but instead to Zelda Informer, Dungeon or Wiki depending on what exactly I was looking for.  If it was more general information, then that&#x27;s what the likes of GoNintendo are for.<p>Of course, I could always just go to the company instead of a middleman; most of them are moving towards marketing straight to the consumer rather than the press.  Given that most of say, IGN&#x27;s information comes from summarising things like Nintendo Directs and E3 presentations, or from what&#x27;s trending on Reddit or Twitter or Youtube, it seems more logical to go straight to the source than through the middleman.<p>Would this work in all fields?  No, stuff that&#x27;s dangerous or complex (like say, reporting on the war in Syria or what not) tends to need more professional organisations.  But if you&#x27;re after information on games, TV shows, movies, music, celebrity gossip or sports, then to some degree you can pretty much entirely replace the professional media with fan sites and blogs.<p>It&#x27;s also why paywalls are going to be a problem even in the short term; anything factual you put behind one is going to end up on the fan run sites and aggregators anyway.  If a big site puts something interesting up behind their paywall, then it&#x27;ll be maybe about ten minutes before someone&#x27;s ripped the whole thing, stuck it on sites like Youtube and its then been posted across the entire blogosphere.