I wonder how long it will be before Amazon starts truly transitioning towards becoming the end to end supplier&#x2F;seller. It seems to me that they have strategically used third party sellers to bankroll the needed infrastructure and provide vast amounts of data to mine. Third party sellers can&#x27;t stay on Amazon forever unless they have margin, and it&#x27;s a near-certainty that Amazon could capitalize on that margin better than a third party reseller can.