&gt; I&#x27;ll assume from the downvotes that some people want to pretend that pattern-of-life data isn&#x27;t valuable<p>I&#x27;m pretty sure it&#x27;s from people who either payed for Windows and just got a free upgrade, or who directly bought Windows 10. Computers with &quot;free&quot; Windows obviously also have the price of Windows factored in. The closest you get to free Windows is with Dreamspark (their MINT student program), and even that costs money for the university.