EDIT: You did launch your note app. Congratulations! I would to hear more about QuickNotes if you have a chance.<p>You make a good point. Having worked in consumer &amp; enterprise security space, I can definitely confirm that security is indeed a very VERY difficult thing to sell.  It&#x27;s a chronic pain killer often-time conceived as a vitamin. I wasn&#x27;t planning on pushing the security aspect of it, but yeah, engineering habit--I get excited about tech and forget that most people don&#x27;t find it as as fascinating hah.<p>I sincerely hope you launch your note app. I think there&#x27;s a reason why there are so many of them out there.  No one has gotten it right yet.  I thought Evernote did a pretty good job as conquering the market, but I think there&#x27;s enough individuality, because I think that&#x27;s what it is, everyone captures and consumes notes differently.  We can certainly carve out a niches :)<p>Good luck!<p>-V.