I think that what the other posters are touching on is: why sell bread at all?  Why not sell beer?  Or ethanol, to gasoline companies?  You have a source of flour, and you also have access to customers who are deriving their livelihoods from your product.  If the bread market is tapped out and too competitive to make a profit, why not turn around and seek other markets?<p>In my experience, consumer mobile <i>is</i> pretty much tapped out - it&#x27;s very difficult to make a living as an independent app developer.  But the enterprise market is still booming.  Now that the giant consumer applications (WhatsApp, Instagram, Uber, Instacart, etc.) have been found, there&#x27;s a long tail of smaller niches that&#x27;ll pay good money for specialized services.