What “we don’t have time for quality” really means is: “I’m not sure what you mean by quality, ...&quot;<p>Your definition of quality doesn&#x27;t address the Marketing&#x2F;UI persons definition of quality pertaining to the quality of the UI. Quality can be objective and quantitative when it is bounded within a certain context. Too often, quality is used by different people to mean different things because we haven&#x27;t bounded it. this is why communication is key to understanding what someone means when THEY are talking about quality.<p>EDIT: To add to this... let&#x27;s stop talking about &quot;Quality&quot; let&#x27;s talk about &quot;Defects per KLOC&quot; and &quot;User engagement&quot; and &quot;Clicks to do&quot;...