I think when a layman hears &quot;unlock&quot; they&#x27;re more likely to picture a scene from a police detective drama when the investigators ask a landlord to unlock a deceased tenant&#x27;s apartment so that they can investigate.<p>If it were rephrased as &quot;Hello Mr. Landlord, we&#x27;re ordering you to open a machine shop and pay several employees to develop a new lockpicking device that could be copied infinitely for free and which would allow us, or anyone really... a North Korean agency, an organized crime syndicate, or a jealous and abusive ex-lover perhaps, to more easily break into any of the homes of billions of people around the world with or without reason or warrant?&quot; then the layman might perceive it a little differently.<p>That seems to be like the message that Apple&#x27;s trying to communicate, but I don&#x27;t know if they&#x27;re getting it across clearly enough for most people.