They can&#x27;t make a living because Wix, Squarespace, Facebook pages, and Amazon shops are now considered &quot;good enough&quot; by most of the middle market (small and medium businesses), so there is not much need now for custom work in that segment.<p>This was not the case even 5 years ago. The tools are now out there to make a reasonable-looking website with minimal training or experience. Sure, it looks very much like the other sites made with that tool, but (apparently) most businesses don&#x27;t care.<p>Custom web dev will continue to exist only at the low and high ends -- hobbyist websites made by people who enjoy the process, and a few large, complex specialist sites.