You are correct and that is scummy and should happen, but you misinterpreted (the post is difficult to understand, I had to read it 2 or 3 times).<p>What he&#x27;s saying is that it is scummy to show an ad for unitedairlines.com when the second result is unitedairlines.com thus making the company spend money on the click but the user would click anyway, because the first would be unitedairlines.com even without the ad!