Maybe a generic work doesn&#x27;t work for you but I&#x27;ve had great success with low value&#x2F;competition KW&#x27;s when they were more accessible via proper product, KW and ad copy selection. I wouldn&#x27;t take this as a truism and believe there is more to it than your theory.<p>If Google were truly worried about advertiser ROI they would better deal with all the bot clicks and generally dodgyness on the display network. Both easily done and they love to play dumb to a large extent on these.