&gt; the analytics tools (pretty but pointless)<p>Hah, yeah. I was curious about how these worked a while back and figured out that a tweet&#x27;s &quot;Impressions&quot; includes any time someone reloads a timeline that includes your tweet somewhere within. This includes your own page loads, so if you open Twitter a few times throughout the day you&#x27;ll see your tweets accumulate impressions by default. And if you&#x27;re followed by a really active Twitter user, those numbers will be inflated quite a bit.<p>I&#x27;m not sure whether this is shortsightedness on Twitter&#x27;s part or &quot;convenient&quot; padding of their numbers.