Startups aren&#x27;t (and have never been) about the hacker ethos of doing things just because they&#x27;re intrinsically cool and interesting.<p>There is a small bit of overlap (as in a Venn diagram) between the spheres of &quot;doing things that hackers find technologically cool&quot; and &quot;doing things that make a lot of money.&quot; That small area of overlap is where startups are. The vast majority of hacker-cool material isn&#x27;t (and has never been) in that startup slice.