I agree fully.  Add in the blatantly fake reviews that are plaguing Amazon (my wife recently got screwed by this on a purchase, thinking it was highly-rated) and Amazon is losing what, IMHO, is a core piece of what got them to where they are. Namely, trust and reduction of risk.  They had great reviews that were actually helpful, and if there was an issue they&#x27;d take care of it.  Increasingly, this is not the case, but it may matter less for them now that they dominate the market.<p>Today, I increasingly make major home purchases from Bed Bath &amp; Beyond of all places because of their policies.  Even if I order it online, I can have it shipped to the store and return it in store for free, with a damn near unlimited return due date.  I&#x27;ve even returned a pillow I slept on previously, no questions asked.  Add to that the fact I can physically look at the item (absolutely critical for determining color match, build quality, etc.) and for some purchases Amazon just doesn&#x27;t provide the necessary experience yet (despite having a retail location now).<p>On the other side of this story, people trying to be Amazon resellers are plaguing every entrepreneur-related forum I used to visit.  Between that and subscription boxes they are clearly the next big &quot;Get Rich Quick!&quot; scheme. I can&#x27;t wait till they die off.