It sounds like you&#x27;ve tried PR and social media, but haven&#x27;t tried any other channels.<p>If you&#x27;ve made something people want, and it sounds like you have, it&#x27;s time to invest in getting customers.  A good rule of thumb is that you should spend 50% of your time working on your product and 50% of your time getting customers.  I have a feeling that&#x27;s higher than what you&#x27;re currently doing.<p>There are a number of distribution channels you can try.  Here are a few ideas:
1)  It sounds like you have some great customers (pebble, flipboard).  Do you know them personally?  Get to know them, in person or over the phone ideally, and then ask them for referrals.  CTOs &#x2F; hiring managers all know each other.<p>2)  You guys don&#x27;t seem to have a blog.  Content marketing is great for your space because engineers love to read posts about how much hiring sucks - there&#x27;s practically a daily thread on this on HN.  There is so much you could write about the best way to do technical interviews.  Each time you get a post like that to go viral, you&#x27;ll pick up some customers.<p>3)  There are lots of recruiting conferences and events.  Those are good places to meet customers.<p>4)  It might be possible to negotiate distribution partnerships with other companies in the hiring space.  ATS&#x27;s, job boards, and new models like hiring networks (i.e., Hired) are all upstream of an online interviewing tool.  Maybe they should integrate with one directly.<p>5)  There are a bunch of standard techniques that rarely work amazingly well but usually work to a certain extent that you can start with: everything from adwords and facebook ads to email campaigns to hiring managers.<p>Overall, you need to be very experimental to find good distribution channels.  A good book to get your creative juices going is &quot;Traction: how any startup can achieve explosive growth&quot;