I think it&#x27;s far past time to stop calling this &quot;ad blocking&quot;. It&#x27;s computer security. When a site like MSN continues using an advertising organisation that has <i>already infected its readers</i>, and get stung again by the same organisation, we should start using the correct language. It&#x27;s not just a choice a person makes to keep their web browsing distraction-free: it is a necessary security precaution.<p>What used to be &quot;ad blocking&quot; is now part of an anti-virus solution.