Google&#x27;s core business is providing web services and putting ads on them. That core business means Google focuses a lot on running those web services effectively, which is why they are now focusing hard on the business angle of running other people&#x27;s web services.<p>Google spends $2+B per quarter on capital expenditures; where do you think that money is going if not datacenters?<p>Using Facebook as a default login was never core to Parse (e.g. PFUser: <a href="https:&#x2F;&#x2F;parse.com&#x2F;docs&#x2F;osx&#x2F;api&#x2F;Classes&#x2F;PFUser.html" rel="nofollow">https:&#x2F;&#x2F;parse.com&#x2F;docs&#x2F;osx&#x2F;api&#x2F;Classes&#x2F;PFUser.html</a>) nor is Parse nearly on the same scale as Google&#x27;s investment in its datacenters &#x2F; web software efficiency.