Google revolutionary approach to indexing the web was that it started to use the amount of hyperlinks to a page as a measure of its importance. Since then, they have a strong &quot;internet bias&quot;. If something is more present in the internet than in the &quot;real&quot; world, it would appear first.<p>Searching for &quot;Apple&quot; used to display just pages about the company, not the fruit (even when the company was almost out of business). Searching for &quot;samba&quot; would display just pages about mounting windows filesystems in Linux, not the most important musical genre of a whole country.<p>Nowadays they improved their algorithms and this bias isn&#x27;t so strong, but it always important to remember that what is important in the cyberspace isn&#x27;t necessary important for the whole world.