You forgot to add:<p>&quot;and whose brand has taken a strong market stance on privacy and security.&quot;<p>I think people expect Microsoft and Google to cave given how cavalier they&#x27;ve been with user data, particularly of late, so seeing them back this is a bit two-faced.<p>However for Apple, this could have a significant impact on how their brand is perceived in the market depending on how high of a priority the &quot;privacy&#x2F;security&quot; aspect is with their customer-base. They will fight this as hard as they can because those dollars aren&#x27;t just wasted legal costs, they are building trust in the brand since they are putting their money where their mouth is.