<i>Once they have maximized that, they will use their power to increase their margin and all players (including the consumer) will feel their heat.</i><p>That&#x27;s the claim, where&#x27;s the evidence? What exactly prevents anyone from entering the market once Amazon raises prices?<p>I&#x27;m not a fan of Amazon and I don&#x27;t think I&#x27;ve ever even bought something from them, but I think there&#x27;s too much paranoia over market dominance.