AMP erects walls around the Open Web and enshrines Google as the gatekeeper.<p>Want to embed content from another site? Great! You can choose from &lt;amp-twitter&gt;, &lt;amp-facebook&gt;, &lt;amp-instagram&gt;, &lt;amp-pinterest&gt;, or &lt;amp-youtube&gt;.<p>Building an advertising startup? Hooray! I hope you&#x27;re one of the dozen whitelisted ad networks that &lt;amp-ad&gt; allows.<p>In Russia or China? Maybe Google will deign to implement &lt;amp-vk&gt; and &lt;amp-sinaweibo&gt; if we&#x27;re sufficiently humble.<p>This is not the Web I want.