I paid for download links to Louis C.K&#x27;s latest thing, <i>Horace and Pete</i>.<p>And too many Kindle books...<p>I haven&#x27;t ever paid for any blog-type content, but I probably would if someone marketed it right.<p>With advertising, I don&#x27;t see why everyone&#x27;s assuming it would be impossible on a plain text medium.<p>I listen to podcasts that have sponsors. They just talk about their sponsors in the middle of the show. They try to make it sincere (&quot;I use this product myself&quot; etc). It seems to me like this is a very high quality type of advertising, compared to blockable little ad server banners.