I can see at least these reasons why someone would search that phrase:<p>* They want to buy business cards<p>* They want more information on what business cards are.<p>* They want an image of a business card to use as a reference<p>Arguably the results for business cards are actually quite relevant, since someone searching for them probably wants to buy them. Maybe Wikipedia could be up there to satisfy #2.<p>Plus, the organic search results are essentially ads. Is the search quality actually improved by you seeing Vistaprint&#x27;s organic search ad instead of their Adwords ad?