Yes?<p>The idea is not novel, it&#x27;s been conceived off several times in human history as suggested in this thread alone. So flipkart has no claim to special talent, or high barriers in conceiving of the idea.<p>Since Amazon also wants to be a market place enabler, and builder of market places themselves, it&#x27;s quite likely they would see this model being played out in other parts of the world and try it out.<p>Yes, the number of emails required to sell the idea would be lower with an Indian paragon to point to.