Over-heat treated milk = poor taste. It&#x27;s a balance, and the correct balance is usually not achieved by the popular supermarket milks.<p>&gt; <i>does the fact that you&#x27;re doing something oblige me to somehow &quot;one-up&quot; you?</i><p>Not unless you called me an idiot for doing something. Which you didn&#x27;t, but the person I was replying to did.<p>I don&#x27;t mind at all if someone calls my argument into question, but at least come back with more than opinion. There are plenty of reasons beyond the welfare of animals to support local business. I admit it&#x27;s not just the happiness of the cow which motivates me. Perhaps I should have explained that.<p>The more money we can circulate in the local community, the  healthier that community is. I&#x27;m no economics expert, but I have a hunch that spending up at my local restaurants, cafes, dairy farms and businesses is doing my bit to improve the region where I live. I also try to do my &quot;bit&quot; for the environment and animal welfare within the eating habits I currently enjoy. Hence.... &quot;what are you doing&quot; was an invitation to suggest a &quot;non idiotic&quot; approach since they thought so little of mine!