I think that like in most industries, the low-end has become commoditised.<p>Want to sell stuff online? It used to cost thousands of dollars to get an online store up and running.<p>Now you can sign up to Shopify and start selling your stuff the same day using a theme that, to be honest, is more than good enough for what it costs.<p>The same goes for brochure sites, a space now filled by Squarespace and Wix and so on. Cheap or free options have always been around, but now you can get a theme that is more than good enough.<p>But that&#x27;s great for web designers, right? Anyone wanting to only pay $25&#x2F;month for that kind of product is going to be a terrible client for anyone trying to make a proper living in the space.<p>Work for web designers isn&#x27;t drying up overall, it&#x27;s just that the low-end – the work we didn&#x27;t want to really do anyway – has become commoditised.<p>The higher-end work – the more challenging problems to solve, the ones that need proper design thinking to solve – is still around, and it&#x27;s become much more specialised.