&gt; &quot;Imagine what your perfect source would tweet, or what you yourself would tweet in that situation, and search for the words that would probably be in it.&quot;<p>This is a technique I used to use a lot more in the days before Google became the dominant search engine, when I was using Lycos, Alta Vista and Yahoo.  In those more primitive search engines that were doing something closer to a full-text search, it was important to use the words and verb tenses that were likely to appear in the answer (or target page&#x2F;tweet), not in the question.<p>So for example, instead of querying &quot;Which museum is the Mona Lisa in?&quot; it was best to query &quot;collection includes the mona lisa&quot; and similar phrases.<p>Needless to say, third generation search engines like Google made this all unnecessary, and hopefully, Twitter will get there too, eventually.