I actually agree, and when I&#x27;m considering an Amazon purchase I find myself browsing all of the reviews for a particular reviewer, just to see how thoughtful they are.<p>Even so, Amazon&#x27;s flavor of content curation has been a major part of their success story, and they mark their top 500 reviewers with a special tag for a reason - customers derive value from it (it&#x27;s a badge of trust, in a way).