&gt; <i>The user is in no position to accurately assess the safety of software</i><p>Hate to say it, but I think it is much worse: the &quot;average user&quot; is in no position to asses <i>which software he is clicking on</i>.<p>When a pop-up appears, many users don&#x27;t know if it comes from the browser, another application, the OS, some malware, or if it&#x27;s a pop up at all (could be a Gif clickbait).