Hmmm, so you now understand advertising is not a evil business really, right?<p>It is effectively a way to price the information, how much should be paid for your view. Note in print days, you still pay your subscription, yet you get shit loads of ads. And you have a variety choices of publishers.<p>So why this is the worst model ever?<p>The article is laughable that it gives no solution, but asks publishers to evolve into oblivion, which I think they won&#x27;t.<p>Some people are so pissed that publisher got anti ad blocker in place, yet claim they won&#x27;t pay to their shitty articles whatsoever. But then again, if you don&#x27;t read those shitty articles that much, why are you so pissed in the first place?<p>After all you need to pay what you consume, and ad is one way of it. It is not perfect, nor evil. Your call then.