I&#x27;m assuming this TC article thinks its audience is WordPress content-creators and not just media companies? Here&#x27;s its first acknowledgement of tradeoffs (or rather, that the tradeoffs are no big deal)<p>&gt; <i>And you don’t lose much as AMP markup supports a wide range of features. For instance, AMP has worked with ad networks, such as Outbrain, AOL, OpenX, DoubleClick and AdSense, to create optimized tags for mobile pages. So you can still put ad tags in your AMP-enabled pages. Similarly, you can add analytics tools. But these JavaScript calls will be optimized.</i><p>I&#x27;ve never been in the work of dealing with ads though now that I think about it, that probably is one of the key things that the average, devoted content-creator would care about.<p>But I do think this is a bit underplayed:<p>&gt; <i>As for all the things that usually slow down web pages today, such as embeds, JavaScript-heavy content or Flash, WordPress strips out this content from the AMP pages. Comments are also omitted by default.</i><p>So...YouTube videos and things like embeddable Google Maps are not allowed? I was assuming &quot;no&quot;...because that is Google&#x27;s bottom line...(also, they&#x27;re whitelisted in the spec&#x27;s extensions [1]). And I know the anti-comments-section sentiment is strong in the media industry, but kind of weird to see &quot;oh yeah, no comments&quot; as an afterthought. I&#x27;m assuming that means no <i>WordPress</i> comments (which come built-in with a standard WP install)...but what about Disqus and Facebook? There are more than a few media companies in which comment sections are more than trivially important.<p>[1] <a href="https:&#x2F;&#x2F;github.com&#x2F;ampproject&#x2F;amphtml&#x2F;blob&#x2F;master&#x2F;extensions&#x2F;README.md" rel="nofollow">https:&#x2F;&#x2F;github.com&#x2F;ampproject&#x2F;amphtml&#x2F;blob&#x2F;master&#x2F;extensions...</a>