Well the official answer was &quot;this change isn’t driven by profit–it’s about aligning our culture and core competencies with our core customers’ needs. There are many people who use Mandrill as a (free) utilitarian infrastructure service, who are not our core customers, and who deserve to use a company that’s better set up for that in the long run.&quot; <a href="https:&#x2F;&#x2F;blog.mailchimp.com&#x2F;important-changes-to-mandrill&#x2F;#comment-3356313" rel="nofollow">https:&#x2F;&#x2F;blog.mailchimp.com&#x2F;important-changes-to-mandrill&#x2F;#co...</a>