Since Yelp depends on sponsorships to turn a profit (trick question: have they turned a profit yet?), they depend on the sleazy tactics of their sales reps. I'm reminded of a line from the opening of Mission Impossible: <i>As usual, should you or any member of your I.M. Force be captured or killed, the secretary will disavow any knowledge of your existence.</i><p>Any advanced incompetence is indistinguishable from malevolence.