This is apple, once and for all, signaling to the world, that the people who make computers do cool things, the developers and the savvy, are not the market.  It's too small.  No one knows how to make computers do cool things, but lots of people want cool computers.<p>I, for one, take this as a blessing.  If you are technically savvy, it's in your best interest for companies like Apple to lull consumers into a sense of satisfaction.  Your job, as a programmer, is to avoid all things consumer.  Your job is to do the hard stuff.  If you're using facebook, you're wasting time.  If you're <i>building</i> facebook, you're making tons of money.<p>This has been coming.  The writing has been on the wall.  The app store tragedy.  Hard for developers, easy for consumers.  The developers, as always, are the ones jumping through hoops.  Change the color, add this, add that, i want it this way.<p>So the devs say ok and do it.  That's the way it has always been and increasingly into the future, it will be more typical. Developers work harder so everyone else can work less.  That's the way it should be.