I think h.264 is a bit less evil than flash. First, it is not ubiquitous yet. Second, it turns the flash vs &#60;video&#62; fight into a &#60;video h.264&#62; vs &#60;video Theora&#62; fight. This move already lean towards open standards and free software. Pushing further can only mean the eventual victory of Theora.<p>Now, talking like Theora doesn't exist <i>is</i> evil. However, Apple and its fans don't have much choice: Apple is a licensor of some patents on h.264, and hardware acceleration isn't available for Theora in the Iphone. A world without Theora is in their best interests.<p>The eventual format will probably be determined by Google (with YouTube). Will they chose a non-encumbered format, or will they choose to support the Iphones ? I don't know.