I don't know if you need to change much Andrew -- there is nothing factually incorrect or misleading about your headlines.  Perhaps the same "unfunded startup makes it big anyway" formula is overused but its a damn good formula and there's a reason it works so well. And its not like your headlines are like Mashable -- the quality of your content is consistently very high and very thoughtfully done.<p>Though your interviews are unlike other interviews in traditional media, they are totally helpful and inspiring for those of us slogging away who haven't quite crossed the line yet.  I'm a big fan, especially of the fact that you don't let go of questions very easily and that you do nice things like provide transcripts or make your interview videos embeddable.