The studio execs behind hulu.com bought into this:<p><a href="http://www.adobe.com/devnet/flashmediaserver/articles/digital_media_protection.html" rel="nofollow">http://www.adobe.com/devnet/flashmediaserver/articles/digita...</a><p>If you're going to stream Hollywood content, you'll need Flash. You'll find that Hollywood content on YouTube is delivered in rtmpe:// only, while all other content is MP4 downloaded via http. Hulu is pure rtmpe.<p>And you'll need adaptive streaming.<p>Here's a good proposal Apple put out:<p><a href="http://developer.apple.com/iphone/library/documentation/NetworkingInternet/Conceptual/StreamingMediaGuide/StreamingMediaGuide.pdf" rel="nofollow">http://developer.apple.com/iphone/library/documentation/Netw...</a><p>Now someone convince Hollywood this is secure and incorporate into HTML 5, and you'll kill Flash.