And Khoi Vinh started doing it before JSM in Sept 2007 with a group blog called A Brief Message. It's been dead for about 2 years now but it was being regularly maintained for a while with weekly updates and had interesting guest authors that would also pair up with a different designer to craft the layout of each article.<p>It was not only an interesting experiment, it actually created some really cool thought-provoking writing, like these bits by Dan Saffer and Clay Shirky:<p><a href="http://abriefmessage.com/2007/11/01/saffer/" rel="nofollow">http://abriefmessage.com/2007/11/01/saffer/</a><p><a href="http://abriefmessage.com/2007/09/13/shirky/" rel="nofollow">http://abriefmessage.com/2007/09/13/shirky/</a>