It's basically all SEO and promotions.<p>Promotions are there to improve the SEO.<p>My promotion budget is $200/week. It's a permanent giveaway, I figure $10K a year is a small price to pay to get hundreds of people to help grow the site.<p>In my promotions I focus on 3 things: 1) building traffic - points for twittering/facebooking 2) link building - points for blogging about the site 3) building content - points for asking/answering questions.<p>#1 - gets new people interested in promotions to come participate, and probably a few fashion people as well<p>#2 - gets new links to the site, which increases our inbound links, which gets us better page rank, which gets us better search engine rankings<p>#3 - creates new content, which can then be found through Google