Indeed, they were coy in the press pre launch. They didn't do a massive dry ice launch. Jobs announced iPhone with<p>"Today, we are introducing three revolutionary products."<p>Compare that to<p>"One question we asked ourselves some time ago was what if we work even more closely with our partners to bring devices to market which are going to help us showcase quickly the great software technology we're working on here at Google," Mario Queiroz, vice president of product management at Google said. "We've done just that."