&#62; The better CEOs I've seen are able to compartmentalize this ability: they can be likeable, loyal friends, and restrict their ruthlessness to their business relationships.<p>I've been thinking about an idea in this vein a lot recently due to a less than ideal business transaction. It seems to me that the idea of a ruthless CEO is a myth constructed and put up on a pedestal by a largely male business community (combative/competitive instincts, right?). A successful business person need not be ruthless in the strict dictionary definition. What they need to be is persistent in pursuing their own economic goals or those of their organization. From the outside, this might look like ruthlessness, especially in a transaction between friends, but experience has shown me that applying social norms to a situation where market norms should rule can end badly.