I'd say that that's a fairly apt description of Yahoo, actually.  If you were to drop the linkbait title and go with the title of the blog post itself, it'd be considerably more accurate.  SearchBandit isn't competing against Bing any more so than Bing is competing with Flickr by showing images on its background.  All in all, it's a pretty silly claim, which won't do anything for your goal of free media promotion.