Apple has established itself as a premium brand. I would hate to go head to head with them at a comparable price... People are going to think that the Apple is a Lexus and you are a Chevrolet unless you have a couple of billion dollars and a decade to invest in advertising your brand.<p>That being said, I will say I like the idea of a 16:9 tablet. I owned a Toshiba Portegé TabletPC and loved web browsing on it. It never crossed my mind to try to watch a movie on it. But I now have almost all of my DVDs legally ripped and do watch things from time to time in bed or on a plane.