Wil Shipley responded to this very eloquently:<p>"As a creator, part of what I seek is recognition, immortality. I don’t work for Apple or Google (I’ve been offered jobs &#38; buyouts) because I want the fame myself. It’s my shot at immortality. My designs are my children. So it stinks when I feel like Steve might get the fame for my innovation. I lose my children, as it were.<p>But your children aren’t really yours. They have lives of their own. So when your designs do change the world, you have to accept it. You have to say, ‘Ok, this was such a good idea, other people took it and ran with it. I win.’"<p>WIL SHIPLEY, DELICIOUS MONSTER