I think that the predominance of 'tech savvy' users in Linux (especially ubuntu) will change soon.<p>This is only an anecdote, but when I whip out my ubuntu laptop, people don't say 'what's that' anymore, they say 'cool ubuntu, how is it?'<p>Up until fairly recently you had to hack around with text files in shell in order to set up simple things like multiple monitors and proper sound support.<p>That sort of stuff got a lot better with version 8, and with the current version, 9.10 i'd say that using Ubuntu is as easy as using windows (possibly easier).<p>The only barrier currently is 'can i buy an OS disk in the store', and 'can I get a computer with it pre-installed'.