From what I've seen, they didn't pay anything for the iPhone name from Cisco. There was supposed to be a marketing alliance that never materialized.<p><i>These kinds of naming conflicts have not stopped Apple before. In 2007, on the eve of the introduction of the iPhone, the technology giant Cisco Systems pointed out that it already sold an Internet handset called the iPhone. Steven P. Jobs, Apple’s chief executive, led the negotiation for the name, peppering Cisco executives with calls at all hours, and telling them he was prepared to claim that Cisco was underutilizing the trademark.<p>Mr. Jobs finally persuaded Cisco to surrender the trademark with a vague promise to market their products jointly - a partnership that never materialized.</i><p><a href="http://www.nytimes.com/2010/01/29/technology/29name.html?hp" rel="nofollow">http://www.nytimes.com/2010/01/29/technology/29name.html?hp</a><p>Even then, the iPhone use was exactly what Apple wanted. Fujitsu's is much more peripheral.