I think it's perfectly clear why they're doing this: it's a lock-in device. The more people buy these half-assed products that limit their choices and exclude 3rd party support and control of your own device, the more money they can funnel out of you. Oh, you want music? You have to buy it from us. Oh, you want a program so you can be productive? You better hope we approved a recent version of it. Don't like it? Too bad, you already bought the hunk of metal and silicon, deal with it. Make no mistake: total vendor control is not in your best interests as a consumer. It never has been, never will be.