It looks like a more advanced version of tools like Quick Test Pro.<p>There is big money in tools like that, but I can tell you, its a real PITA to write test scripts using tools such as these. Given the option, you are better off exposing your app's object model to a scripting language, and letting testers script it like that.<p>Obviously that doesn't work for third-party or legacy apps. So it definitely has a market. And their computer vision algorithms have to be better than the godawful bitmap comparison tools that QTP used.