With regards to personal attacks, see my reply below.<p>No management directives were given in the original article, nor my comment.  For all we know, this "business model" is being forced upon Mahalo given the present economic climate.<p>Although I think it unlikely, Jason himself may not feel he has any other option and is being forced by the other investors in the company down this revenue path.<p>I urge you to read the original article and the previously posted comments on this thread for the full context of Mahlo's behavior and Mr. Calacanis' response.  It's the double-speak and clearly disingenuous ignorance of his response which is the crux of the matter.