As the ratio of Flash-having to non-Flash-having devices decreases, more and more sites will have to consider how much money they're leaving on the table by not supporting them.<p>For some this will be "easy" -- if you're a video site, serve up your vids in HTML5 &#60;video&#62; in addition to Flash. We've already seen YouTube and Vimeo take their first steps in this direction; Hulu appears to be going this way too.<p>If you're Farmville, it's harder. But would it really cost Farmville more to have a team rewrite their app in HTML than it would to not support all the people on non-Flash devices that want to play their game and will instead play something else? Perhaps today... 2 years from now, I strongly doubt it. Keep in mind, Apple's devices aren't the only devices that don't have Flash: Flash availability is actually decreasing on the web. And you <i>know</i> Farmville's CEO's non-techy spouse is gonna get an iPad. If Farmville's CTO hasn't already priced out what a move to HTML would cost, they're negligent.