Yeah, Buckley's... riiight.<p>Good ads, but they feel forced. As if someone in the marketing dept. said "let's not add any sweeteners, let them have Paracetamol (or what have you) as is and then build whole marketing pitch around its awful taste". Pretty much like someone trying to mass market a car without an A/C. Brilliant marketing plan, it gets noticed, everyone is going like "WTF ... what am I missing here?", but in the end when someone chooses between a handful of products, the awful tasting one won't be in the first place. I know that I personally never bought Buckley's and not likely to.