Considering the immaturity of the ebooks market, price variability seems like a good thing. Increased margins (whether the result of higher or lower prices) will let publishers experiment with better typography, lesser known authors and more interactive works.<p>The last thing most of us would like to see would be the ebook market turned into a numbers game such that only mass market paperbacks, poorly converted public domain material, and amateur self-publishers ever get access to the market.<p>How would we have reacted if Apple had announced a $0.99 ceiling for the AppStore?