Have you seen Adam Curtis' documentary "Century of the Self"? If not, I'm pretty sure you would like it. I'm only partway through, but it's already filled in a number of blanks for me as to how we got where we are. (Edit: to be specific, the stuff in part 1 about Edward Bernays and the psychoanalytic roots of modern PR is riveting.)<p>I mention it because your distinction between two types of marketing is fundamental to the series, which is the story of how the second type was discovered and triumphed over the first.<p><a href="http://video.google.com/videoplay?docid=8953172273825999151&#38;hl=en#" rel="nofollow">http://video.google.com/videoplay?docid=8953172273825999151&...</a>