Many people <i>are</i> making or investing in a better one: Android. It's not even better, it's just on par but without the horrible limits.<p>He is not right. The problem is really the thousands of people who apparently do not see the app store limits as a problem. Developers are a small number in comparison to users. Users can dictate the what becomes standard, regardless of technical merit.<p>There are countless examples of extremely poor systems persisting exclusively due to popularity. How long did it take for DOS/Win95 to go away? There were good systems available during that time. At least underneath. But no, "I need word" and thus Microsoft happily kept DOS/Win95 around for a long time.<p><i>Making a better product</i> is no guarantee in the slightest of it becoming a standard.