I'm curious why people think e-books should be so cheap? $15 for a recent release really isn't a bad deal in my opinion. Books are a value compared to most other forms of entertainment. A new release movie costs you $15-$25 and it's only 2 or 3 hours of entertainment. A new release video game costs $50-$60 and is probably pretty close to the number of hours of entertainment a book offers. A CD is $10-$15 for up to 70 minutes of entertainment. That's simplifying it a bit since we should consider the re-consumption value of each medium but I think it's worth considering that a book has quite a bit of consumer value. I think it's also worth considering that the number of people who actually read books has been on the decline for some time. I'm not sure a lower e-book pricing model makes up the difference. Are people more likely to read if a book is $5 instead of $10? Doubtful since libraries have books for free and most people <i>still</i> don't read that much.