Interesting article, but I disagree mostly due to my personal preferences: I am more comfortable using GMail+GCalendar+Gdocs in my workflow, buying MP3s cheaply on Amazon, and having the relative openness of the Android phones over the iPhone.<p>Still, for non-techs, the Apple do it all approach would be very tempting if not for the much higher cost of Apple gear.<p>I may be calling this wrong, but I think that we are going to the commoditization of just about everything: cheaper bandwidth, cheaper devices, low cost or free software, etc. The market will grow but individually products and services will get much cheaper.<p>Very long term, will most people be willing to pay for the Apple cost premium?