Nothing I read in the replies or MA's commentary actually countered the substance of Jason's argument.<p>Fred's line: "someone has to pay, so pay up." That sounds like a straight-up mobster.<p>Linda Abraham's line: "we measure people" (what about dogs? I wondered), "we have a slightly cheaper option of 5K". IOW, we can be flexible in what we hit you up for. Oh, and we have cameras in people's homes, so we know the difference between people, machines and cybernetic half-breeds.<p>MA's line: this person is right, someone needs to get paid, Jason's wrong. The judge and jury in one persona, but logic-free.<p>But all this doesn't address the core fact: that people using ComScore to evaluate a site (why can't these people pay?) can be greatly influenced by the sites paying ComScore for "auditing" and other ancillary services to make sure they "get counted correctly". 'Cos you know, if you don't pay up, some "accidents" might happen.