Seems to me like being able to implement things 10x more quickly than your competitors is a sustainable competitive advantage. If you're trying to appeal to employees/investors, being an order of magnitude faster is a good pitch. Think about it this way:<p>When you evaluate a startup, what do you look at first, the idea or the team? Obviously, the team. Why? Because (a) you want to know if they're capable of implementing the idea and (b) because you know that ideas almost always change, so the team's ability to rapidly implement and iterate is its real strength.<p>I agree that this struck me as somewhat absurd when I heard Asana was developing a new language, but if it actually works as advertised then it's really smart.