"Psychologists have determined, for example, that shares in companies with easy-to-pronounce names do indeed significantly outperform those with hard-to-pronounce names."<p>A giant "citation needed" needs to be attached to this.  A quick search came up with this:  <a href="http://www.pnas.org/content/103/24/9369.full" rel="nofollow">http://www.pnas.org/content/103/24/9369.full</a> - pretty terrible.  I hope such a breathless claim isn't actually being backed by such lame research.