I think this product is an exception to that rule. The reason is that there is no tablet market. It doesn't exist.<p>Apple is doing what they hardly ever do here; they're selling the iPad at low margins (which will get higher with time) in order to take this market, giving competitors little chance to undersell them with their inevitable knockoffs.<p>They usually don't do this. Usually they care more about margins and profit than about market share. But they're in a golden position right now; they have more cash than they know what to do with, they're making loads of money while their competitors are struggling.