The fantasy version of Mahalo is that some people (your grandma) would use Mahalo as their interface to Google. Mahalo would intercept the top n% of queries with better results, and pass the rest on to Google.<p>The reality is that getting <i>anyone</i> to switch to Mahalo as their destination search engine is nigh impossible. So, they go back to their real plan: create a crappy Wikipedia-like site for tabloid content and rely on SEO to get page views and fill those with ads. Use the human powered search as a legitimate cover. But that's just my opinion.