One other little addendum that I think is important: make sure that you blog on a fairly regular basis! Nobody will bother to subscribe if you don't keep making good content for them to come back to.<p>This is something my startup does poorly. We haven't yet gotten into that habit, and since we don't pay attention, weeks go by without a post, even though we have great ideas on things to write about. This is one thing we've talked a lot about making sure we improve upon in the future.