<i>A webshop selling airline tickets won't rank better if you add "interesting content", thats just not the way it works.</i><p>What? Yes it will. More recent links from people will give it more page rank score. If it's a new algorithm that helps find cheaper tickets and beats out the major competitors, for example, it'll get tons of links really quick from blogs talking about it.<p><i>Ask the developers in the appstore whats more important, interesting content or a position in the top 5.</i><p>I don't think you get how this works.