<i>the average DoGood user is someone who'll actually click on ads</i><p>I don't know if that's necessarily the case. I honestly can't think of a single banner ad that I've ever actually clicked and followed (though there have been some that I've noticed and kept in mind for later). I think that there is a large demographic out there, possibly including myself, who who be compelled to click on ads <i>only</i> because they realize that they are contributing towards something that they support. Personally, I don't particularly need help figuring out what to buy, but I wouldn't mind being better informed about causes I may be interested in.<p>This opinion, though, is not taking into account the business ethics of the service as a whole.