Yeah, those who don't equate Google today to Microsoft in the 90s continue to boggle my mind.<p>Their tactics are different (the guise of openness), but make no mistake, their strategy is the same.  And they are extremely smart and very effective at achieving their goals.<p>Remember, <i>Anything that sits between the user and an advertisement is extremely strategic to Google.</i>  So if your product or company falls between a user and an advertisement, you are in their target zone.  Good luck! :-)