This is true, but I think it's a bit more complex than that. I can hardly imagine anyone proudly telling me in person, "I'm the 'mayor' of Joe's cafe!," yet they seem to revel in it online. There's something more interesting than just my feelings here.<p>Also: Suppose I don't feel that playing into everyone's inner narcissist for my profit is something I'd be proud of. Does that matter at all?