It's worth emphasizing that "where people are informed about a product" is particularly critical for us when the product is a "new thing" and we have to educate people about what it is and why they need it.<p>E.g. when I started in document imaging in 1991 it was just moving from the mainframe to PC domain and our salesmen spent a lot of time teaching potential customers.  Nowadays if you buy a Windows PC and an all-in-one printer/fax/scanner you get it all for free.