I effectively solved this (and many similar problems) by moving in with my girlfriend, who is an architect.  I made a list of all the TVs that had the specs I wanted, she made a list of all the TVs that lived up to her aesthetic standards.  We then bought the only TV that appeared on both of our lists.<p>edit: Or to put slightly more seriously.  I've found that it is much easier to narrow down my choices in cases like this if I make an effort to look beyond the spec sheets and focus on more fluffy aspects like, aesthetic appeal, design and how it will look together with the rest of my furniture