<i>but it confused a lot of people because they weren't expecting it.</i><p><i>counter to the whole "Don't make me think" mantra</i><p>The problem is that confusing people forces them to think so you're actually making it harder for them to do what they need done. Honestly I have never seen a site where geolocation was useful. I guess if I were in a location where I didn't know the zip code, or street address, or street name it would be useful if I were looking for, e.g., a good restaurant. But in that situation, I wouldn't be using the internet, I'd just ask someone.