&#62; Some version of this can still might happen if Microsoft would be seriously threatened by Google.<p>Hardly. I don't think Microsoft would want to play dirty with Google.<p>&#62; since google optimized for money per ad<p>Google only gets paid if people will click on an ad. People will only click if an ad seems useful, so optimizing for money is optimizing for usefulness.<p>If you want the objective, not-for-money results, look in the big column on the left.