An analogous point: It's very important to meet the price target. The iPad really would be a much less exciting device if it had debuted at $699 or $799 or even higher, as many pundits were predicting before the fact.<p>The initial production ramp is full of stress and unpredictability. So in hardware, as in software, you release the minimum possible feature set at first, iterate on that, then add features as you learn how to deliver the basic features reliably and at ever-lower cost.