Somehow I think Bill Gates will do just fine, SEO or no.  When you're a behemoth, people visit your blog whether or not they can find it on Google, and in time he'll naturally migrate to the top of any relevant search.  He's a voice that people want to hear, and that's several orders of magnitude more important than how your blog pages are titled and what you put in your meta tag.<p>Probably useful advice for those that actually need to worry about traffic and findability, though, if they aren't using off-the-shelf solutions that already do most this stuff for you.