Options 1 and 2 are the result of appearing at a prominent position in the app store being largely based the less than optimal way apps gain the prominent position.  Apple needs to find a better way to make the good apps more easily findable to avoid what amounts to a landrush in the app store.  Whenever anyone is thinking "I can get by without doing a good job and I <i>need</i> to rush through something", it doesn't lead to a good experience, for consumers or for developers.  Let's hope the nice/good guys don't finish last.