I wished I had some rabbit in my hat that I could pop out to give you a boost but the 'match' between what you're doing and what I'm doing is pretty slim.<p>What I've found about media over the years is that it works wonders but only for the moment, it is very hard to translate that in to longer term sustainable traffic.<p>The way you are going about it right now is very close to the optimum, with more coverage you'd reach some more people quickly but you'd also risk killing the atmosphere that you have right now.<p>100k to 200k visits / month looks like an achievable goal to me, but you'll have to determine how many people you think that translates in to. You could be looking at a 'hard core' of between 3 and 6 k visitors that comes back <i>every day</i> all the way to 3 and 6 k visitors / day that will never come back.<p>The first is obviously the one to go for, so visits / month is a bad metric to optimize for.<p>The numbers from analytics that have the most importance for you at this stage imo would be 'time on site', 'bounce rate' and 'recency'.<p>Those are hard to get under control but that's where the real pay-off will be. As you increase time on site and decrease bounce rate you are increasing stickyness, which in turn should lead to people re-visiting.<p>Bounce rate is mostly landing page optimization as well as making sure that you're found for the right kind of stuff, as well as linked in a way that creates an expectation in the mind of the person that clicks that matches the impression your site gives when it first presents itself.<p>Otherwise that link is a wasted one, not that it would be better without, but the text of the link could have selected people more likely to convert in to repeat visitors.<p>Time-on-site is another measure of how well you are doing in this respect, a 'bounce' is just the shortest way of being on your site, increasing time on site shows that people found what they were looking for and will dig deeper to find more.<p>A/B testing is your friend!