The thing is: Why not just sell this device as the next generation iMac? It could have had a sweet stand, a wireless keyboard, a remote, etc. Set the base price at $599. Heck, Jobs could have demoed it as a desktop, then grabbed it and unveiled all the Tablet features. (Of course, you still sell a version without the peripherals). But it seems to me many of the complaints come from an anchoring bias. If this were introduced as a desktop that you could easily (very easily) travel with, what would the complaints be? That it's not really a desktop? That would be the point! And at the price point, wouldn't they start to take business away from Dell and HP? Instead, now it seems like a luxury item where this could easily be an inexpensive family computer for doing homework, research, coach surfing, etc. Why does the marketing seem off?