If I were a local paper/news-source, I'd try offering business subscriptions to SMEs that included online access for employees, coverage/feature/advertorial for products and services, and a general online advertising component.<p>Right now, the advertising presented on local news sites in Australia seems to be a mixture of random AdWords junk and larger-budget stuff (big auto sites, etc) but not much in the way of really localised small-business advertising.<p>With more information on readers (down to postcode and age-group), I think they could definitely do more to sell small businesses on online advertising; I'm talking about butchers, school enrolments, tradespeople, restaurants, etc. The concept I mentioned would both collect info on readers and bring small businesses into the newspaper's community.