I absolutely dislike techcrunch, but the idea that they somehow took advantage of this situation and put up that ad it ludicrous. I can tell you from experience that interstitial ads are not done on the spot out of no where. They are high paying ad campaigns that is negotiated well in advance with (usually) only a single type of product/services.<p>I don't visit techcrunch often (its actually hard-coded banned in my hosts file), but I can bet it was planned couple of days in advance for this weeks apple announcement, or if it is the unlikely scenario that it happened the same day that they were hacked; it was merely a coincidence.<p>You just don't wake up one day and put up an interstitial ad in high traffic site.