I thought this was pretty amusing, but it's not much of a surprise. High-end audio gear is mostly a marketing business. It doesn't make much financial sense for these companies to do their own hardware engineering when they can license it and save their money for buying good reviews in audiophile mags. Their only mistake in this case is that they didn't claim to cryogenically treat the faceplate or something, to give audiophiles a reason to claim it has superior video quality. =)