&#62;It is infeasible from a monetary perspective (development costs) and a practical standpoint to have interesting, custom-built content to fill years of gameplay.<p>Huh. Autogenerated MMORPG content seems... remotely plausible.  Or at least, some of it could be autogenerated. The terrain, at least, and names. Maybe some of the quests. I haven't seen anyone trying this though, I guess it's hard to make autogenerated content pleasant.