It's all relative. There is no money for the workers in the service industry because the competition for most roles is unlimited. The supply of technologists is far smaller, however. Every once and a while Google calls me up asking to interview, I politely tell them no. When they ask why I wouldn't want to work there, my response is "You will pay me $100k-$120k. I can make $140k-$160k elsewhere". They start going into this schpeel about their 20% "free time", their stock grants, their free shuttle (Living in SF and would have to commute 2 hours a day to get there). Their culture. They're working really hard to sell me on why I should make $20-$40k less working for them, then to take some other crappy job at a mature startup within 4-6 blocks of my apartment.