The fragmented nature of the mobile device industry is what makes it difficult for any competitor to come in and "dethrone" the big, bad Apple.  It's almost like when it comes to smart and progressive mobile apps it's "Apple" vs "everybody else".<p>So... what needs to happen is a marketplace that's been created specifically for everything that's _not_ Apple iPhone; one that actually focuses more on the software, instead of the hardware, and one that can spell out how that new fun game "Kick the Squirrels off their Bicycles" can work on a Nokia and Motorola, because (as they're all web-enabled), the most important aspect would be the phone's web-browsing capability.  Fennec [  <a href="https://wiki.mozilla.org/Fennec" rel="nofollow">https://wiki.mozilla.org/Fennec</a> ] , for example, could be a pretty good starting point.<p>Firefox put a significant dent in IE's share of the PC hardware browser; something similar will happen with the iPhone, once people realize that they're getting charged _way_ too much for those iPhone contracts (kinda like ISPs screw[ed] people over by talking them into their 1+ or 2+ year "DSL modem service" contracts).