Well I tried not to (compete), for a very long time (almost a year).<p>After which I had to turn towards projects, which lead to Grails, which in turn lead to iFreeTools CRM (you can read about it here : <a href="http://rrajkumar.wordpress.com/2009/10/21/grails-to-ifreetools-crm/" rel="nofollow">http://rrajkumar.wordpress.com/2009/10/21/grails-to-ifreetoo...</a>). This in turn lead to the requirement of CRM to be customizable, which lead to Creator. And this post :-)<p>I do respect Zoho and lot of people in there.<p>Will be integrating with Zoho's online services where possible.