You do less, you make less. You do more, you make more (money). The only reason 37 Signals adds more, like every other successful company, is to make more. Less is just a story, more makes money.<p>In my company no other event generates more cash than adding and doing more in the product. No other event. It is true for any other company...<p>I am just getting tired of all "less" parroting :-)