We've found that nothing makes us more money than being drastically simpler than the competition. No single feature is mentioned more often than "simple", "no need for training", and "easy to use" as the reason for why people use our products.<p>We live and die by renewals. There is nothing to be gained for us by just keeping to add a bunch of stuff left and right that'll rock the foundation of simplicity. Whatever we'll pick up from the initial excitement will be wiped out by raising the barrier and getting too complex.<p>So less is indeed how we made a name and continue to make money.