Seriously, what do you think would happen if, magically, all those Flash ads disappeared one day?<p>Bloated, gif-based animated ads and/or HTML5 &#60;canvas&#62;&#60;audio&#62;&#60;video&#62; animated ads would take their place. (With, in many instances, much worse performance).<p>Flash isn't the issue; CPU-pegging animation, and ads, are the issue. The Medium != the Message.