Why rip covers off when I can instead obsessively A/B test them and remove elements that hurt the business value of the IP I spent so much work creating, like dates?<p>Here's the fundamental difference between me-as-employee and me-as-businessman: I will get paid for my labor of January 19th on February 30th, and will never see another penny of it even if what I do today has lasting value.  What I do after I get home, though, I get paid for every year if it has lasting value.  I will not cheat myself out of that lasting value by setting an auto-expires header on it.