Is it just me or does a week seem like a long time to do this? I mean obviously it's not really a business just a little web service, but really, any competent programmer could probably have the functionality up and running over a weekend - figure another day to do design, half a day to put together the "business plan" power-point, and another half to register a domain, incorporate and set up bank accounts (really how long does that take? - maybe it's harder in Australia). So what 4 days? Cool, that's 3 left - you could do another launch in that time.