Yes, we all know this is the case, this is not novel information and I will in fact take it a step further and say that its not just games but just about <i>any</i> media products on the web where Flash is the only answer. For example, it is completely unrealistic to make a YouTube or Vimeo or even ESPN.com without Flash today.<p>My point is that they could have <i>more</i> than just the pure media market if they got their act together. Its never a good place to be when the only reason people use your software is because theres <i>nothing</i> else, and not because they actually like it. Additionally, assuming that there will never be an alternative is just silly. When your developers are unhappy, they <i>will switch</i> once its possible. The fact that Google Docs and similar apps are being done in JS+HTML should be scary to Adobe, if it isn't then they are frankly not very intelligent. Google <i>will</i> define the web tomorrow, and you better believe the second they can realistically go Flashless they will.<p>Again, all these same arguments apply on the standards side as well, they have dropped the ball and missed the same opportunities again and again, which is why Flash is still in the running (again, both survive due to eachother's weaknesses rather than their own strengths).<p>If Flash absolutely sang on every computer, it would be a much more difficult argument to make to go the standards route. Not necessarily impossible mind you, but certainly much harder. If it worked well and exactly the same on every computer, then its a hard thing to beat.