Agreed.  I wish Aaron Wall had not went personal in his last post.  Ironically, Aaron Wall called out Calacanis the way Calacanis usually frames debates.<p>I am actually learning a ton about SEO from this debate.  I wish both sides would frame the debate with just the facts and keep the name calling out of it.  (IIRC, Calacanis called out SEOs a couple years back.)