Their example is a bit juvenile. Even so, keep in mind that it is a one-line ifconfig invocation <i>for those that understand the terminal and know about ifconfig</i>, which does not hold for the vast majority of users. This is about making automation more usable. I'm not sure if it is a productive one because my perspective is adulterated by technical knowledge. But at the very least, it is a very interested approach which could prove fruitful for your average user.