Huh? The article uses "elitism" in the correct, unbiased sense. Here, <a href="http://en.wikipedia.org/wiki/Elitism" rel="nofollow">http://en.wikipedia.org/wiki/Elitism</a>:<p>"Elitism is the belief or attitude that those individuals who are considered members of the elite — a select group of people with outstanding personal abilities, intellect, wealth, specialized training or experience, or other distinctive attributes — are those whose views on a matter are to be taken the most seriously or carry the most weight.."<p>Having specialist and extraordinary designers instead of letting programmers or "the crowd" design the product has arguably been the key to Apple's success.