I agree that it's all just a PR stunt.  I don't think that any IPTV company could seriously claim the ability to provide enough daily viewers to support a show like Conan's.<p>I suspect that even Fox will have issues getting a show like Conan's up and running.  There are too many affiliate issues to start something like that up quickly.  Perhaps by the fall, but then again, maybe not.  Fox hasn't had the best record with late night programming.  If Fox doesn't pan out, he may end up looking at a basic or premium (showtime) cable offering anyway.  If that's the case, the required number of viewers goes down significantly.<p>But, the more I think about it, I think it just might be crazy enough to work.  But it would require a big push from IPTV hardware companies to get going.  Instead, I think a more likely scenario would be a traditional show with a bigger online presence.  Something similar to the way the Daily Show will put up interviews that run long on their website.<p>Perhaps a small-ish 30-60 minute show that broadcasts normally, with extra content online.  Maybe even an entire web-only show once a week.<p>But anything like this would require a big commitment by the host, and I don't know if Conan is enough of a geek to commit to something this risky just for the sake of pushing IPTV.