I'd like to hear more details about this. Is there a certain "drive" towards an outer simplicity, say with interaction design or the appearance of a tool or application, that the CA people have developed a knack for?<p>If that's the case I'd like to know more about it, but I still may not be convinced it's the "right" path. Just look at the inventor of the mouse for example. He was a big advocate for appropriate use of a human interface but never imagined it would be abused to the extent it has, many decades later. For a Lisp analogy, consider C++ which went off on an "object" path and though of much practical use it's completely at odds with say true functional programming or smalltalk. These are crude examples but I have a hunch that what the secret CA sauce represents is some alignment with a mass appeal and existing constructs. That by definition would fit well with quarterly statements, and a short term gain, reinforcing its persuasiveness. To hell with any long term implications.