They are different. Very much unlike HP or Dell. Not even remotely similar to Nokia or Samsung.<p>That motto is pretty content free, though. They are different, sure, but is that a good thing or a bad thing? Are they different in the right way or in the wrong way? That motto would also fit both Google and Microsoft without any problems. Those two are pretty unique.<p>So no, no bullshit, but rather devoid of much useful content.