<i>All the other phones will need some sort of OS too.</i><p>Absolutely. And from what little I've seen of how the Android market has played out so far, this might as well be Google's official mission statement.<p>But this is what the original article is about. "The people who aren't well-served by Apple" is a large market, and is always likely to be a viable market. But it is a terribly <i>fragmented</i> market, and it has an ephemeral definition to boot.