With the (welcome) move to web architecture, free software is not as important as free data, i.e. the freedom to move your data to another provider. We may all be slaves, but we should have the freedom to choose our master.<p>Like you, I would also rather that website owners had real incentives to please their users. I disagree on the solution: data lock-in _removes_ the website owner's incentive, instead they can just rely on the fact that you are stuck with them, rather than pleased with them.