That's one of the problem - most people don't know enough about SEO to know what exactly is going on.  They place blind trust in those who are featured in the mainstream media.<p>While Jason goes out in public and says one thing, based the examples in Aaron's blog post he does just the opposite in practice.<p>Sites like Mahalo that auto generate content and scrape content are increasingly becoming a problem online as they clutter the search results and hurt the publishers they scrape and steal from.  Google is doing worse than turning a blind eye to this as they actually are encouraging these very large "content providers" to create content for filling ad space (see the Wired article on Demand Media).<p>With SEO being an industry that has a negative perception by many, those involved in the industry feel the need to defend their profession.