Good idea in the abstract, but whatever makes anyone think they'd listen to the engineers they'd hired?<p>The history of disruptive technology (which the Internet for media partly is, see <a href="http://en.wikipedia.org/wiki/Disruptive_technology" rel="nofollow">http://en.wikipedia.org/wiki/Disruptive_technology</a>) suggests that media companies pretty much are just going to die.