But your statement is also making a generalisation. You say $50 is not much money to a lot of people. How do you prove that statement?<p>The one-time fee strategy is a way of pulling people in cheaply and then upselling them. You will not a $25 a month product $650 one time, you make it $99 one time payment, and you optimise your funnel to upsell them within the first 4 months.<p>A $25 a month product will have a LOT of cancellations compared to a $5 a month product.