The problem with these write-ups about how bad H.264 is (or will be in 2011) is that it will not reach the right people in time; the masses. The people who clicked through to an article with H.264 in the title already know about the ins and outs.<p>The companies that implement and support H.264 also know all about the license, and they have most likely gotten some pretty sweet deals for getting this thing as widely deployed as possible.<p>What needs to be done is to get the message through so that the masses realize that MPEG LA will come after _you_ with their pitchforks and torches in less than a year from now. Worse yet, we do not even know how the license will look.<p>But maybe scaring people is not the key here. The question remains then: How do we get that message through to the big masses? Make alternatives look "cool"? Next generation video?<p>I know, I know. I'm not saying anything new...<p>A (6 month old) interesting link: <a href="http://streaminglearningcenter.com/articles/h264-royalties-what-you-need-to-know.html" rel="nofollow">http://streaminglearningcenter.com/articles/h264-royalties-w...</a>