I really think that Spotify is going to put Apple into a tough spot. iTunes is fairly useful, but there are a lot of difficulties I have with it. A trend is emerging where Apple is starting to be harped at for their closed policies by more than just hackers. This could lead to a tipping point against them if the issue builds traction. The more content they get their hands on, the more regular users are noticing that they exert a lot of control over their content. For some, this will never matter, but the number of people who it does matter to appears to be increasing.<p>Aside from this, Spotify appears to be on the right tech trend: cloud computing. With Google prepared to release a cloud computing operating system, getting more and more info off of our computers and into a centrally located space seems to be the way to go. Why not just run Spotify and have an app that manages and streams my music from my phone? It means I don't really need a huge hard drive anymore. It's convenient because rarely do we just listen to the same limited playlist over and over again; people tend to enjoy a lot of variety in their music.<p>I believe Spotify is on trend, and this will give them the advantage in the future. More and more of our life content will keep moving to the internet I think (I think this is a good thing as long as security is kept up).