I think it might be a mistake to assume that the iPhone is even aiming for ipod-like market share. Soon the smartphone market will virtually disappear and replaced by the phone market.<p>Do we really think that Apple will own the lion's share of the phone market? I think a mac-like strategy is more likely: Apple take a big, juicy, high margin chunk of exactly the piece of the market they want.<p>All the other phones will need some sort of OS too.