<i>if it was disruptive, if it was the best thing since sliced bread, you wouldn't have to do this.</i><p>The man who invented sliced bread didn't make it popular.  It was initially viewed as a bad idea.  Acceptance required the selling efforts of Wonder Bread, and even then it took a number of years before most consumers decided that it was a good idea.<p>History is rife with examples of products and services that became incredibly popular, but had slow uptake.  Lack of initial acceptance proves almost nothing about the usefulness, quality, or long-term viability of the product.