<i>make sure that you blog on a fairly regular basis!</i><p>A few years ago, prior to starting my current day job (and long before I started participating on HN), I blogged three times a week or more.  I wrote a few gems and a lot of, ahem, filler, got a wee bit of traction but not too much (though it was PR6 at one point, which is great for geek bragging rights and of no use whatsoever otherwise), and burned out eventually.<p>I think blogging regularly is a practice which auto-commoditizes your content, which is probably not the best idea for a time pressed startup which has sharply limited resources.  For instance, a fairly typical article for me would have been a 30 minute exploration into a thought I had that day.  Roughly one of those in ten would attract attention outside of the folks already reading my blog.<p>These days, I blog about a fifth as much or less, but am much smarter about topic selection.  While I still have scratch my own itch articles every once in a while, if I'm going to spend my time on something, I try to do it <i>right</i> such that it doesn't just fall into the background noise on the Internet.  That means being choosy on topics, going for stuff I know will probably be popular, making smart tactical choices like writing self-consciously for reading on the Internet (H2 tags, bolded call-out bits, visual engagement, etc) rather than doing my usual stream-of-consciousness rambling, etc.