Looks like Apple has big plans for maps <a href="http://www.tuaw.com/2009/11/30/apple-taking-their-maps-app-to-the-next-level/" rel="nofollow">http://www.tuaw.com/2009/11/30/apple-taking-their-maps-app-t...</a><p>Google probably wants to keep their role as the mapping service for iphone maps.  This may be part of a way to keep a temporary balance between the mapping ambitions of the 2 companies.