Thanks for your insights. Big fan of Andrew's work. Yeah the content is original and produced by us. The value-add is in the strength of the interviewees we'd like to think. Breaking out an shining in this space is definitely going to be a  challenge. We are channelling all the value into the content, ondemand access on multiple platforms (mobile, boxee, apps, widgets etc), and working towards connecting the audience closer to the top CEO's of the World. Thanks again.