&#62; <i>Even if Apple provided an "Advanced" setting which gains you root access on your device the malware writers would simply instruct the clueless user to enable it, and I KNOW that 99.9% of people would do it without hesitation, for the promise of nothing more than a cheap thrill.</i><p>...and 80% of statistics are made up on the spot...<p>No offense, but isn't this the kind of 'protect people from themselves' crap that gets ragged on in a political sense under the term 'Nanny State?' Are you advocating this?<p>Let's say that Apple does have a 'press this button for root access' option. Once malware starts telling people to enable that option, don't you think that it would be HUGE in the media, and word would spread like wildfire that you shouldn't do that or your identity will be stolen? People are dumb to desktop computer security because it doesn't affect their 'bottom line.' When someone's computer becomes part of a botnet or installs popup malware, they likely don't know the difference from when their computer is normally functioning.<p>How many people have actually had (for example) their bank accounts emptied because of a computer virus? If such incidents became commonplace, you can bet your butt that people would get smart real fast. Right now there is just no incentive for people to get smart to these things because "the computer is getting really slow" is the only difference that they notice between an infected desktop and an uninfected one (and when it's their employer's computer they have even <i>less</i> incentive to care because 'IT will take care of it').