<i>This doesn’t mean that these aren’t great companies or worthy investments, just that they aren’t right for us right now.</i><p>This is the very example of dishonesty he talks about. A company is either going to make them a ton of money, or it is not. If a VC thinks it is going to make them a ton of money, there is no such thing as "isn't right for us right now". If Larry and Sergei came to a VC firm that only invests in space exploration and offered to take their money in exchange for stock, they'd do it in a heartbeat. If a VC thinks it isn't going to make them a ton of money, it can be the most right company in the world, and they still won't invest. The hardest part of being honest is being honest with yourself.