It was Seth Godin and "Brands in Public":<p><a href="http://sethgodin.typepad.com/seths_blog/2009/09/launching-brands-in-public.html" rel="nofollow">http://sethgodin.typepad.com/seths_blog/2009/09/launching-br...</a><p>(I had the same memory this morning and tried searching for it and couldn't find anything, but thanks to your post I thought to include "brand management" in the search)