I 100% agree with this, if you want to be seen as an authority (or even just a respectable person) you should take care with the trust people have in you.<p>Some people subscribe to the theory that any press is good press, but there's definitely some long term costs to that. Short term thinking can work for now but eventually it'll catch up to you.<p>That being said, from what I know about Jason Calacanis he's probably loving this and the whole SEO book thing.