Print pub management is never going to be able to figure out this web thing.<p>Their egos are too big and they are totally incapable of dragging themselves away from the "Ad Block" business model.<p>They are never going to be able to see readers as anything but numbers that they deliver to advertisers.  I think the whole business will be pretty much gone by 2020 and, in my opinion, all I can say is "Good Riddance".