It came to my attention today that a competitor of ours is spreading false information about my company in their sales process.  My co-founder occasionally takes meetings, on behalf of our clients, with other marketing companies.  At a meeting today, the account manager of one of our competitors gave my co-founder incorrect "factual" information about our company, unaware that while my co-founder was representing the client at the meeting, he represents our company full time.<p>While I'm not terribly concerned about the competition, as I feel we have a superior product, and I know we have a substantially lower price, I am concerned about the nature of the information that they are spreading.  Essentially, we know that they are willing to tell our clients that we have poor search engine visibility and substantially less traffic than we actually have in order to encourage them to cancel our service and transfer to theirs.  Neither of these statements is true, we currently rank first on Google, Yahoo, and Bing for the appropriate keywords.<p>In addition to their statements, I am also concerned by the company itself.  Unfortunately, the competition in this case is a Fortune 500 company.  My concern is that their status and partnerships will lend credibility to their account manager's false statements, and start costing us clients and future sales.  The situation is essentially upside down; we have captured the market in this geographic area, and the new entrant is our large competitor.<p>Has anyone dealt with a similar situation?  What do you do when your competition isn't playing fair?
Ask HN: Handling Aggressive Competition