&#62; it's also about being able to get a product in the form and through the channel that a consumer wants<p>Why do consumers have the right to their choice of form, channel and price?<p>If the seller is unwilling to provide as the consumer prefers, where does the consumer get the right to force the producer's hand?<p>What's wrong with "if the buyer and seller don't agree on terms, the deal doesn't happen"?