There's an Apple that's sells pickaxes without a problem. TM just isn't much protection unless someone is trying to address the same use with the same name (and/or similar image). From that article:<p><i>Apple is spooked by the fact Woolworths has gone for a blanket trademark that would allow it to slap its branding and logo on every imaginable product.</i><p>It's about uses not simple names or images. In my opinion, Fujitsu has no legal standing. Heck, if Cisco didn't get any compensation for the iPhone TM then this story to me is much ado about nothing. Fujitsu sells a device for mobile retail sales. That's not a use Apple is claiming at this time. If it's a use they're after, they'll have to work something out with Fujitsu.