Who is the customer that you identified who wanted "e-commerce with printed catalogs that don't suck"?  If you haven't identified someone who said that, DROP WHAT YOU ARE DOING and DO NOT CONTINUE until you have verified that there is at least one actual person who sees the need you are trying to fill.  If you have, in fact, talked to a person who was willing to rip out their existing e-commerce solution and replace it with a new one just to get a printed catalog which does not suck, a) get their money and b) start identifying other people who want a printed catalog which does not suck.<p>Marketing advice: you will find that "e-commerce" is extraordinarily, extraordinarily broad and, as a wee little guy on the virtual corner of Nothing St. and Nowhere Bldv., it is impossible for you to penetrate through the din.  Start by digging into niches.  For example, if you have that customer who wanted the printed catalog that does not suck, start banging virtual doors in their industry because presumably other merchants have the sort of tech-negative clients who respond well to printed catalogs.  If for example you find that it is impossible to sell, I don't know, porcelain dolls without a printed catalog, then you could try dominating the "porcelain doll e-commerce" niche, which shouldn't be nearly as hard as e-commerce proper.<p>After you get a bit of traction and the porcelain doll merchants are eating out of your hand, you can expand horizontally into related industries.  Additionally, the bigger the snowball gets the better your chances of attacking the fat head from the Long Tail are.