I think the author makes a great point. I pursue this concept in what I call "elegant design". What this means to me is taking as much functionality as possible and putting it into a simple to understand package. There is a huge difference between "intuitive" and "Dumbed down". Want some exapmles? Think Apple products or, online, facebook. Both have a lot of features available, but you aren't overburdened by them. You take what you need and you leave the rest. On top of that, both offer an intuitive GUI that is easy to comprehend. A lot of times this comes down to interconnecting all of the aspects of your system to be accessible where your users need them to be.<p>I feel this is an area Microsoft has struggled with in the past and they are finally catching up with their more recent Office program. A good case study here? Compare Microsoft Outlook to Gmail. Gmail is an elegant solution, Outlook is incomprehensible to the point that there are companies whose business is making it easy to understand (ie. Xobni).<p>There are many other examples, but I'm interested in what everyone else thinks too...