The article mentions the Madonna similarities.  When I first saw Lady Gaga doing talk show interviews, media appearances, I thought; this woman knows Madonna is a spent force and is stepping into her shoes.  Madonna has proven conclusively that there is a market for a global controversial female solo artist, provided the talent is there. So she's taken Madonnas trademarks (controversy, stunts, outfit changes, catchy tunes, simple stage name) and turned the volume up for a new generation.  And the success has followed.  Good luck to her.