<i>This recording contains explicit language and is not appropriate for all viewers.</i>  Sometimes you've just got to go with the brand, you know? ;)<p>Edited to add: This talk is very, very good -- much of it is what you've heard from 37Signals before, but it is well delivered and there are unique insights too.  (In particular I like how people are socialized into maladaption to the preferences of professors.  Oh, and I agree with this: "Our most important competitive advantage is good human writing" -- it is probably my most important skill that I talk the least about.)