It's not necessarily a feature, but I think if they had a separate part of the app store that let developers upload their apps and have them available immediately, with no review, you'd see even faster growth than you're seeing now. I'd gladly pay hundreds of dollars a year for them to offer me this "service" if it means I can make a change to an app and my customers can have it immediately, or I can upload a new app and have my customers download it as soon as it's there. I don't charge for the main app I'm building now because it's meant as a tool for customers who use a Web-based service that they're already paying for. If Apple still wants to make money from me directly instead of people paying for the app, I'm totally fine with that, within reason.<p>There's still a huge benefit to having apps in the App Store because it means customers have access to them easily from their devices without synching. If Apple wants to charge for this different type of developer license, I'd be first in line to pay for it.