I was explaining it to myself as much as to you and I am thankful for the opportunity. That's really the only case when I am compelled to speak of such things - to gain more clarity myself.<p>I am not entirely over this either - far form it. I do iPhone apps with a loyal user base but modest revenue, while my friend is making crazy money on affiliate marketing. I should really just go and join him, yet I can't bring myself to do it. Unlike you I don't find appealing to users base instincts beneath me, to the contrary I think that emotional engagement is something people crave and I must provide to create a great product. The basic problem however is similar - I have a seemingly more profitable opportunity that I am not pursuing for reasons that are not entirely rational.