Tough pill to swallow? Apple never staked a claim to some fuzzy moral high ground. All Jobs is pointing out is that to the extent that you equate greediness with evil, Google is precisely as evil as every other company.<p>Google is open where it thinks it can afford to be and not where it doesn't. So is Apple.<p>Google locks down its algorithm to give a good user experience in search. Apple locks down its App Store to provide a good experience on the iPhone. Both of these moves are designed to make money, but mysteriously, Teflon Google easily sheds all acknowledgement of its motives.<p>Maybe I'm not a good judge of morality. I still hold the romantic notion that people giving you money means people think you're doing something good for them. Apple's fans are some of the most loyal on the planet. It doesn't seem as though they're extorting folks into buying their stuff.