<i>Making a better product is no guarantee in the slightest of it becoming a standard.</i><p>You have the wrong definition of "better". The definition that matters isn't what an engineer thinks is superior based on whatever an engineer thinks is important, the definition that matters is "will the customer select product A or B when buying a new widget".<p>What's needed isn't a competing product that is <i>technically</i> superior, it's a product that actual users will select instead of an iPad.