I think he also cheated by opening a bank account and incorporating. That's overkill at the stage he's at, but it gives the impression of "making progress", which surely impressed his readers.<p>I should know, I designed <a href="http://fairsoftware.net" rel="nofollow">http://fairsoftware.net</a> to prove that you don't need a corporation or even a bank account to build successful multi-founder software startups. And this guy is alone, so even less of a reason to waste money.