Right, my point is that making good content may not be sufficient, but it is necessary.  If you aren't making interesting content, the other stuff amounts to a rounding error.<p>There are all sorts of people who will fiddle with tags and whatnot to try to perfectly shape their site because they're scared/lazy to not make good content.  But there is nothing that has a higher ROI on time than making interesting content.   Sure, try to make interesting content around the long tail terms that you can optimize for, but at the end of the day, you have to make interesting content.