I just don't get Amazon's stance here.  It's evident by other actions that they see the iPad as a serious competitior, which is smart.  One of the announced features of Apple's book store is that publishers get to set their own prices.  So Amazon...plays hardball with publishers who want to set their own prices.  Seriously, WTF?  Way to push those publishers away, guys.  It's funny--Amazon's relationships with the publishers are its biggest advantage right now; Apple's reportedly moving fast here but Amazon has a HUGE head start.  Way to blow your advantage.  They're becoming like the Adobe of print or something.