I'm currently working on a startup with my boyfriend and I don't have much experience in PR..I only have experience in social media marketing, email marketing and branding.  I really want to make sure we have a "big splash" at our launch so I need to perfect my PR skills.<p>Does anyone have any PR Tips or books for Startups?<p>I'd specifically like some ideas on developing relationships with reporters and where/how to get tips/stories to give them.  Thanks for your help!
Ask HN: PR Tips or books for Startups?