The market is people like myself I guess. I'd like something I can leave in the living room or bedroom and be able to surf the web or check e-mail without being limited to my iphone screen. It would also be wonderful for plane trips. My 17" MBP doesn't work too well on most US domestic coach seats, so having a smaller, 10 hour batt life eBook reader, video player, etc... would be great. Yes, I've tried watching videos on my iphone on the plane. The screen is small and you have to either hold it up the whole time, or bend your head down, neither is comfortable. Also with iWork and projector support I could bring things on many day trips/business meetings instead of lugging my full laptop.<p>It's basically an iPhone only bigger screened, a Kindle only better and bigger screened, with color, a video player, and enough of a laptop to get me by on day trips and sales meetings. Well worth $499, and in fact well worth $829.<p>Your needs may vary from mine, but don't assume just because you don't want one that means there's no market. I and my five closest friends are all getting them, so out of tech folks I know personally, that's a pretty decent indicator.