I always appreciate people giving me advice on my website, even if I don't end up taking it.  It is unlikely that I will take your advice.<p>Here is my reasoning: the audience of my website might hypothetically include programmers who know me from off-site and are looking for the online version, but, well, y'all don't pay my rent.  The people who do pay my rent are overwhelmingly non-technical 30 ~ 50 year old women who are arriving from a Google search.  The page is optimized for them to comprehend what I'm offering in 5 seconds or less.  And what I offer is "A solution for the problem you were just searching for", <i>not</i> a download and <i>not</i> an online version.<p>You are right, some people do get the impression that the online version is the trial and the downloadable (or CD version) is what they are paying for.  I get email to that effect.  You'll note that that miscomprehension doesn't hurt either the customer or myself -- they get two more-or-less functionally equivalent ways to access the software they paid for, I get $29.95 either way.  On the other hand, I have tested more explicit (and longer) explanations of the relationship between the two than what I have currently, and it just decreases conversion rate to <i>both</i> options.  There is a lot to be said for being succinct.<p>The Buy button you simplified out of the redesign makes me ~$1k a month -- in a non-trivial number of instances, <i>before</i> the customer has even tried the software.<p>I do not have screenshots of the online version because the primary purpose of the screenshot is to demonstrate that I really have software to sell and am not an Evil Internet Scammer.  (I sell to people who fear the Internet and their computers.)  Letting them try it instantly assuages that fear for the online version.  (Besides, it looks fugly.)