People should look at the Android Market. While the platform is backed by a strong brand, has big potential and it's open enough ... not too many developers have jumped in.<p>This may change once Android phones are popular enough and there's a story of someone getting rich in one month, working in his spare time.<p>The article does have a point ... the web eliminates distribution costs and the need for middle-men. That was one strong incentive for web-apps happening.<p>Unfortunately, with big software houses (like Google and Yahoo) making great apps available mostly for free to regular users ... people became accustomed to free stuff on the web. As a result, there are few online businesses that are profitable.<p>Even so, phones are becoming more and more like regular laptops ... and in time, more open, since that's inevitable (App Stores being artificial restrictions).