I understand you were trying to comment on something specific, unfortunately it's hard to tease your points out of the confusion created by using a term in a way that differs from its common use in the context and then defining a new term. If you had examples (social media talking heads, Tiger Woods, particular companies, etc) writing about them concretely might make your argument clearer and invite responses more interesting that 'that makes no sense'. Perhaps a rule of thumb to consider is if you start a post with 'this is a rant and unoriginal', treat it as a draft and revise it until you can safely take that opening out. (Not that there's anything wrong with a rant but a good rant doesn't need to tell you it's a rant)