Having worked for ad agencies, I would never do that again.<p>But anyway, Flash doesn't work on the iPad at all.  So if you want your site to show up there, you have HTML 5 and JavaScript at your disposal; a Flash site is not even an <i>option</i>.  Adobe isn't going to convince Apple to change their mind, but they can release a tool allowing Flash developers to migrate to HTML + JavaScript.  With this in place, they don't need to maintain the Flash plugin anymore, except perhaps for IE users.<p><i>YouTube, Hulu and the ilk would be glad to hear they wouldn't have a hope in hell in your world for years.</i><p>So hostile.  I'm not the one releasing devices that don't support Flash but do support HTML and JavaScript.<p>YouTube is already doing what I describe.  They tell IE users to stop using it, and they develop their own web browser.  Flash will not be YouTube's default player for much longer.