We are still working out the best patterns for web browsing. The web is still surprisingly young. That 20% will learn eventually. Make it easy on the eyes, space it out, consider your use of typography, and avoid TL;DR. These concepts seem like they will persist.<p>To use those design tenants we just need more space. If that means moving the meat of the page below the fold and keeping a nice hook up at the top then I believe that's the way future web design patterns will go.