Sure.. but it's ugly next to the iPad and as Steve Jobs has proved time and time again looks count. At a $499 starting price this might not kill Kindle but it will take a huge bite out of its market. There is clearly no doubt about that.<p>EDIT: I am a Kindle owner btw.. I even wrote a blog post defending it against the new Apple tablet but after seeing this I have to change my mind. I had no idea that Apple was pursuing publishers to this extent. That was Amazon's greatest strength but it appears that position is greatly weakened by this news.