The name for the type of argument used in the linked article/video is <i>reductio ad absurdum</i> (or maybe <i>ad ridiculum</i>), and unlike <i>ad homeneim</i>, it is not inherently a fallacy.<p>I think there is real merit in challenging, even via theatre, the have-their-cake-and-eat-it-too role held by corporations, and the very real growth of corporate personhood interpretations of law.<p>(... An example of ad hominem might be your implication that, by holding the views in my prior sentence, I'm "jumping onto this bandwagon" and abandoning "high standards" ...)