<i>It is, as long as you align 'better' in the same way as your customers mean it.</i><p>This is simply not true. There is a lot of weight behind <i>de facto standards</i> that is difficult to overcome. Apple themselves continually have to fight against this with people entrenched in the Microsoft stack of software. Word is still the dominate word processing system in the entire world. Many people have argued that word processor <i>X</i> or <i>Y</i> is superior over the years. And they might be right. But being better will not convert all those existing Word documents and corporate policies.<p>As for netbooks, no one is arguing for them at all. The only thing people really care about is being able to write and sell software for the iPad <i>without</i> needing Apple's approval.