Part of the problem is that there's a cap on the fees. Google/Youtube and other large conglomerates are already paying that cap ($5 million per year is a figure I've seen thrown around) so they get a pricing advantage compared with smaller startups.<p>This makes sense for those collecting the fees because the big players could move the market by themselves if they switch so there's no use squeezing them for money, when you can use them to lure in large numbers of smaller players.