I think it's exactly that. I just bought a TV, and being a technical guy it was an incredibly difficult decision.<p>120hz or 240? LED or standard back-light? Is a name-brand REALLY better than a vizio?<p>The thing is, the difference between the low-end and the high-end isn't nearly as pronounced as it used to be. When it came down to it I was only sure that I didn't want a 60hz TV.<p>I literally waffled between three different sets before I sort of blindly chose one. I love my choice (a lower-end Sony Bravia that was deeply discounted), but it was still way more difficult than it should have been.<p>There is something about staring at 50 TV's on a wall and trying to choose the 'best' one for you that is almost paralyzing.