In this context, it's not about curiosity but about following your feelings rather than your reason. Arguably you could say that it's 'stupid' to go off and found a risky internet start-up rather than be an employee at a large 'sensible' company or finishing that degree or whatever...but I think most risk-takers our outliers would prefer to think of themselves as passionate AND smart.<p>Like the OP, I really don't care for the subtle anti-intellectual vibe that equates stupidity with being more 'authentic' or 'real' or whatever. Then again, it is Diesel,  who have always had weird advertising designed to seem edgy to the sort of people who buy $150 jeans at retail. I presume they're trying to tap into the disillusionment many feel about how the financial elite wrecked the economy despite all their 'smarts' (and here, I agree with the point you are making, Max).