I have multi-personality disorder on this question.  The SEO in me says "I would take a strong, exact match .NET over a weak .COM every day of the week and twice on Sunday."  For example, if you want to do restaurant scheduling, restaurantscheduling.net is better than servrschedulr.com or whatever the convention is these days.<p>However, I don't think exact-match domain names are the answer for everybody on this forum.  I like them and swear by them, but a lot of y'all have goals which would be better served by something brandable, even if it does sound like twitpickr.ly.<p>PG mentions that people will always look for you at the dot com.  This is true, but the dot com they're looking for you at is google.com, because direct navigation is dead.  The ascendancy of search engines, broadening of the Internet away from technical Americans, increasing use of mobile devices, etc etc etc, have killed it convincingly.<p>As always, check your stats if you don't believe me.