I know you are just kidding but this reminds me of the story of how the CEO of Southwest Airlines (Kelleher) challenged the CEO of Stevens Aviation to an arm wrestling match in 1992 to settle a dispute over the use of a tagline.<p><a href="http://www.pbs.org/kcet/chasingthesun/innovators/hkelleher.html" rel="nofollow">http://www.pbs.org/kcet/chasingthesun/innovators/hkelleher.h...</a>