Right, even hough that’s a bit of a simplification.<p>It’s not necessarily “paying more”, looking at the clarified conditions as services (even though of course there’s overhead, and possibility of corruption, in the labeling and certification process).<p>Imaging some item, let’s say jeans. You can get just jeans from company A, with an unknown profit margin or middlemen, or you can get jeans from company B together with information and conditions on production.<p>If these conditions were a service you were charged explicitly for, of course the company B jeans would be more expensive than the ones from company A. That’s not necessarily the case, however, since there might be unknown expenses for the consumer involved with company A (like, say, higher profit margins).<p>Or, for that matter, the jeans from company A could be every bit as “fairly” produced, just you don’t know about it. Nothing says that the labeled (“B” in the example) ones would be more expensive, disregarding the labelling/certification overhead.