"The golden rule of SEO appears to be: write exceedingly interesting content. The rest will come. That is your biggest lever."<p>I'm sorry but this is just SO wrong, and the first page SERP's are riddled with low quality examples of why this is not true. I see this regurgitated through-out the blogosphere :\<p>To answer your question, get backlinks, just get more backlinks. Remember, Google (et al) work off of a link graph, not a "how brilliant is your content" graph ;)<p>What people NEVER follow up with when regurgitating "just write good content and the rest will follow" is that it's purpose is to bait backlinks, the thought being the better the content, the more backlinks you'll get.