Nope. Sorry. Don't buy it. This is not Amazon playing some deep game to drive the ebook market in directions that it wants. This was very plainly a screwup of epic proportions. I don't know enough about Amazon's internal structure or politics to finger a name but this does have the earmarks of an overreaching junior executive who was high on the idea that "hey we're Amazon, the 800lb gorilla, and we can call the shots and make publishers dance like monkeys."  It may have been a group rather than an individual, but if this was an agreed upon action at the highest levels of Amazon... I'd say sell AMZN. Because that sort of hubris in management leads to bad decisions.<p>And think about what message this sends to other Amazon customers and suppliers. Would Amazon boot your startup off AWS if they decided you were serious competition? Would you want to bet your company on that?