&#62; I'm not sure what's hard about Boxee, Netflix over the XBox, or even just having a computer hooked up to a television in general.<p>It's not hard, it's just that most people (ie. NBC's giant[1] audience) already <i>have</i> something that works for them in the plop-on-the-couch-surf-with-remote area. They  aren't yet looking for ways to watch internet video on their TVs.  And even if Conan's fan base is setup for IPTV, advertisers haven't yet bought into the small engaged audience as a viable demographic.<p>[1] Giant relative to Rev3's.