It is cheap, but the scary thing is building the app dependent on H.264, and letting them control things.<p>I'm actually trying to figure out whether or not to have the user encode everything, and absolve me of any of the encoding details, or licensing everything myself and doing it for them.<p>Right now I'm planning to have the filmmakers encode and send me final deliverable product, but to ensure a standard of quality, I'm also requiring videos to use H.264/AAC or dolby digital, or Vorbis/Theora. Still ironing out the details, but obviously part of my service can be absolving them of licensing issues so I'm still not sure which way to go.<p>Also it's a pay-to-download service for films, so all videos will probably be longer than 12 minutes. Pretty sure I can't get it for free.