I think you're wrong. Websites have the ability to be extremly good looking and slick with killer animations and everything big and obvious. But if you look at the most popular websites in the world - there is no clear design advantage. Better looking or flashy websites don't seem to do significantly better.<p>Rather, functional and useful websites do better.<p>It's the same with the apps. A flashy app will get you noticed, but after the user uses the app for a while, the flashiness disappears and he's just interested in getting the result he wants from the app as quickly as possible. The rest becomes secondary.<p>Look at this website here that I'm typing this on. It's not flashy or particularly gorgeous, but it's very functional, and so very useful and sticky.<p>Software is craft, not art.