I'm glad somebody brought this up as it's a trend amongst CPC/affiliate folks that isn't going a way.  I even tested the theory with one of my eccomerce clients by stripping away the site nav and constructing a page that was very long but told more of a 'story' with a call to action half-way down and in the footer.  Results so far have been inconclusive but so far I've theorized that they are effective due to the audience, the product and the story.<p>I've also considered that what works for selling a $19.95 snake oil weightloss pill may not work for your $19.95 widget.