This thread is funny and depressing at the same time. So a guy found a way to improve his sales be significant number. Tons of people respond with "yeah, but it wouldn't work for <i>me</i> - I hate it". How is this even relevant? Clearly you are not his target audience. He has data to back up his approach, while you have a precious little of an opinion.<p>It's not about <i>you</i>, it's about <i>customers</i>.