The line about "Most users not commenting" sounds like damage control; it's true about almost every website in the world.  My old rule of thumb was 100 visitors for a comment.<p>As for the Pro/Anti apple site; I have a MacBook pro sitting right next to me, but covering the code-name for the next generation iPhone (<a href="http://www.engadget.com/2010/02/02/next-iphone-codename-new-ipod-touch-revealed-in-latest-sdk-and/" rel="nofollow">http://www.engadget.com/2010/02/02/next-iphone-codename-new-...</a> - K48 for those wondering) in anything more than a twit feels inane to me.  (Probably why I don't read their site)