Sort of how you "pay up front" for newspapers and cable TV, and therefore don't see any ads?  Oh wait.<p>No, it must be how you "pay up front" for printers, and therefore the manufacturer isn't trying to make money off you on the ink.  Oh wait.<p>"Paying up front" is no guarantee that the company isn't still trying to make money off you after the fact.<p>Do you know that your MobileMe isn't connected to your iTunes search history, the songs you've bought, the sites you visit on your iPhone, the apps you search for and buy on the app store, etc?