This article makes it clear that Mahalo is in many ways quite similar to another questionably ethical startup, Demand Media. Here's the fascinating Wired article:<p><a href="http://www.wired.com/magazine/2009/10/ff_demandmedia/all/1" rel="nofollow">http://www.wired.com/magazine/2009/10/ff_demandmedia/all/1</a>