I lost you because we have different assumptions. I don't consider either of those things to "rank on the scale of evil". They are both business practices. Just because you assert that Apple's practice is more evil, doesn't make it so.<p>And, you're quite wrong. Google makes its money as an advertising platform. In this regard, Google's moat around its industry is exactly as deep and as wide as Apple's is around the App Store. People compete against Google search. People compete against the App Store. The lock in effects for both of these enterprises are essentially the same.