I wrote down a few tips I'd collected a while back: <a href="http://david.weebly.com/1/post/2008/02/press-for-startups-10-tips.html" rel="nofollow">http://david.weebly.com/1/post/2008/02/press-for-startups-10...</a><p>The landscape may have changed on the embargo bit (TechCrunch claims not to respect them), or not -- they still seem to respect ours and most startups I know.