<i>"... Add to that an economic crisis that has hurt traditional male jobs in manufacturing harder than female ones in services — in Germany, only 10,000 of the 230,000 who have lost jobs in the slump were women — and the female factor emerges as stark. ..."</i><p>Understanding what is going on in the world means you better understand potential markets.<p><i>"... Everywhere, women still earn less, are more likely to work part time and less likely to hold top jobs. But young female doctors, for instance, are rising in numbers, and women dominate middle management in major consumer companies. They could run the hospitals and corporations of tomorrow. Many will be family breadwinners; in Germany, every fifth household is already sustained by female income  ..."</i><p>Understanding broad social changes means you can make things people want instead of potentially asking in <i>"n"</i> years time, <i>"gee that's a big market, how come I missed that? Where did that come from?"</i>.<p><i>"... Is this really newsworthy or interesting ..."</i><p>If I told you I could actually hear the Earth rotate you wouldn't believe me. [0] But you can do this reading articles like this one on the changing proportions of male/female in a first world technological country. A lot of the time very specific, technical <i>"now"</i> posts are made but I've found you gain just as much by looking at how large societal changes shape adoption.<p>[0] The Dr. actuall says this in <i>"Dr Who"</i>, S1E1, BBC, 2005 ~ <a href="http://tardis.wikia.com/wiki/Rose_(TV_story)" rel="nofollow">http://tardis.wikia.com/wiki/Rose_(TV_story)</a>