Having no design chops myself and having taken the tact with my own company of launching half-assed and ugly, I want to push back on the ASAP part of this advice.<p>Design matters and once you have competitors it becomes a major factor in decisions. But you can and should put some effort into figuring out product/market fit and positioning before you freak out about design. You're probably going to throw away this current design even if it was already good.<p>We were able to get that product/market fit feedback without good design. And looking back I wish that was the only thing I ever felt ASAP pressure about.