I agree.  Around 2000, I remember reading all these articles in video game magazines talking about how microsoft will never be a major player in consoles.  "Microsoft is not a video game company, its not in their dna".  Fast forward a bit and look at the console landscape now.  5.5 million xbox 360s were sold in the 4th quarter of 2009.   The xbox can now be considered a runaway success, despite the numerous setbacks that have occured (red ring of death).<p>With search the landscape is a bit different, but we shouldn't be so shortsighted as to count microsoft out of the game or think that bing will never gain &#62;50% marketshare.   We could look at articles like this in 3-4 years and laugh out how off the mark it was, just like the articles in game magazines bashing the xbox in the early 2000's.