The way I see it, he's blowing off some steam around friends.  The man is peerless (and has yet to name a successor), and has his '60s ideals at heart.  He is right to call a slogan like "Don't be evil" bullshit when it comes from an ambitious public company that makes all of their money selling ads (targeted by mining collected private data) on a "free" service.  "Organizing the world's data," is appropriate, but no company can say honestly say "Don't be evil."  At least with Apple you know what you're getting, and you know what it costs.