Don't worry about it, you've given me a ton of help already.<p>For me media, is mostly link juice. Q&#38;A sites are very content oriented, so the more link juice I have, the more traffic I can get. Even if I get a jump by one search engine results position, it'll equal thousands of people long term.<p>Yeah I'm focusing on uniques too, right now with 35K visits, I had 28K uniques.(I just use visits since it's a a bigger number hehe). My return/recency rate seems to be about about 22%, which isn't that bad since people who come through Google tend to have a horrible bounce rate, so they screw up the results.<p>I'm not sure I can use time on site and bounce rate to track progress. The Google people tend to throw numbers off. Since most people who come through there, are only on the site to find the answer(don't really care where they get their answer). So  when they find it, they just close the page and move on.<p>+ I think my current design is too polarizing, it's about 50/50, half the people love it, and the other half think it sucks. So I'm probably losing a lot of people on that one aspect alone. So a more streamlined web design should help improve the bounce rate big time.<p>Yeah A/B testing is good. I'm doing that right now for ads to see what type/positioning converts best for me.