Chris, I agree. We are definitely going to follow this up with more analysis on the conversion rates on the next step of our funnel.  We won't have results for that for a while though because: 
1)It will be a partially manual process to match up conversations with prospects to demo form completions because the form completer often introduces us to a different person, so we can't do a simple email comparison between our form completions and our CRM
2)Conversations with prospects sometimes don't take place until weeks or even a month or two after the form is filled out.<p>I wouldn't be surprised if the quality of the leads goes down somewhat, but my guess is that the overall effect will be dramatically positive.