You bring up a very important point.<p>Some people do associate zero moral cost with piracy.  They simply don't believe that music (games, software, etc.) should be paid for, and they're never going to, but they think it has value and want it anyways.<p>These people make up a loud piracy background noise that companies selling bytes <i>need to learn to ignore</i>, rather than focus on as if it's money taken out of their pockets.  They are not lost sales, there's nothing that can be done to convert them to sales, and unless/until they change on their own, they won't stop pirating your stuff.<p>It's the rest of us, the ones that have a bit of money and feel bad when we take for free something that for whatever reason we feel deserves to be paid for, that need to be focused on.<p>Fixed price points do a spectacularly bad job at serving the sections of the market that agree that something should be paid, but don't happen to think the charged prices are reasonable.  It's these people who are relevant to the argument I posted above, and there's a lot of money there that's being lost.