I agree, but it's good they're experimenting.  They need to do an exclusive deal with Microsoft or Google (like Bing/Murdoch: <a href="http://www.techcrunch.com/2009/11/13/murdoch-google-bing-mexicanstandoff/" rel="nofollow">http://www.techcrunch.com/2009/11/13/murdoch-google-bing-mex...</a>).