I agree with your assessment of Apple's tablet, but I think you underestimate their position. The vast majority of consumers simply don't have the awareness of such issues to even care. To a degree, the same criticism applies to the iPhone and it's been an overwhelming success. Competing with Apple is no small task. Features aren't enough when they have market share, mind share, are able to set trends and have a marketing department that has convinced the world they are the only company able to do the things they do.