Eh. The book is about generation "Y", a phrase that's been around for about 15 years. There are 8 basic colors. Odds are it's unconscious.<p>I was about to recommend a book on this called Borrowed Design, but apparently it's a hard-to-get classic. $189 used!<p><a href="http://www.amazon.com/Borrowed-Design-Abuse-Historical-Form/dp/0471284408" rel="nofollow">http://www.amazon.com/Borrowed-Design-Abuse-Historical-Form/...</a>