Regardless of how inspirational this Johnny's business might sound, he's making his money on spam.  I've never signed up for 'johnny cupcakes' merch and i've attempted multiple times to unsubscribe.  Works briefly, but in a few months the emails start coming again.  I don't bother unsubscribe attempts anymore; thank Regex for spam filters.<p>I am curious as to where he got my address - i usually tag anyone i don't know personally with an alias rather than a real address yet this guy has found a way to get a better email address.  his story would be a lot more interesting if it shared that secret to his miraculous success.