Cute article.<p>One nitpick--newspapers did not put the interesting parts above the folder in order to entice people to read the rest. They put it there to entice impulse buys, and they couldn't care less if it gets read.<p>Websites are fundamentally different in that respect because even if the point is to sell ads, like with newspapers, we can actually track the ads on websites so we can't get away with just going by how many people bought the paper.