<i>But why is everyone making so important issue the need for Flash?</i><p>Two reasons:<p>1. It's Apple, everything is supposed to just work. As a web developer, I not a huge Flash fan. But if I'm on my iPhone or iPad and I get the "missing plugin" brick, I'm pissed: I'm missing out on content. Steve Jobs wasn't telling the whole truth when he said it was the "real internet".<p>and 2. Flash was introduced <i>almost 15 years ago.</i> The fact that Apple is today announcing a magical device with a touchscreen and a blazing fast mobile processor, but one that cannot run a plugin that my grey Gateway 2000 Pentium I desktop had no trouble with just seems backwards. I don't know if it's an Apple problem or an Adobe problem, but it's what you get when you mix two companies with closed software standards.