Most punditry that I read on the web suffers from the same flaw:  the author is so into their own decision-making calculus that they do not consider that others have different ways of thinking.   This author is no exception.   She looks at the icons on her iPhone, sees that she has loaded it with social apps, and assumes not just that other people are no different from her, but also that the device itself (a smartphone) is "inherently social".<p>Speak for yourself, social butterfly.  My iPhone is my device to use as I wish, and if I'm an individual who loves solitude, then the way I use the device will reflect that.