Why should Adobe save Flash? They make money be selling developer tools. They don't necessarily need to save the Flash format. Their main dilemma is ensuring that sales of their tools does not drop, and instead continues to increase. One tactic I think they should pursue, is to make sure their developer tools can export to formats that consumer devices do support. If I were Adobe I would aggressively be pursuing a single checkbox build option for Flash projects to be exported to HTML5/JS/CSS not unlike how Apple implemented universal binaries. That would leapfrog them so far ahead of the competition that are stuck with more primitive tools to accomplish the same job that there would still be value in buying their tools.