Hear hear.<p>I'm not a yelp user, but the other problem that occurs to me is the anonymity.<p>Of course you have user profiles, but you can't (easily) track a review back to a human being, which is why this was such a shock to the reviewer in the magazine article when it actually happened.<p>The businesses stand there naked and the reviewers can take little potshots at them behind the screen of anonymity. No wonder some people go a little crazy.<p>If yelp made reviewers less anonymous, such as stating where you work, maybe this would be less of a problem.<p>At least bad reviews would probably be polite and dignified rather than outright nasty.