<i>This advice is garbage.</i><p>What a shame such a great post starts with such a negative thought.<p>Your feedback, tjic, is excellent.  Too bad a lot of people won't get to the excellent part because they're so turned off by your slam of OP that they just stop reading.<p>I've made the same mistake many times (and even realized it before my 2 hours were up and came back and editted down the negativity).<p>Sure, OP's advice is mechanical, but does offer some value for some readers.  No need to viserate him in order to get your point across.<p>You zero in on what's most important first.  So do your references of Steve Blank and Jay Abraham.<p><i>Having launched two bootstrapped startups over the last six years...</i><p>No need to post your resume in your comment.  Your thoughts are your resume.  Anyone who says what you just said has obviously already achieved a lot.  (Might be a good idea to put those links in your profile so that anyone can see them no matter which comment they read.)<p>Not a slam, just some feedback from someone who keeps making the same mistake.  You have much value to add.  Find a voice that gets that value to the maximum number of recipients.