You're right, of course.  Market share and mind share are important.  But this is something new, and products like this <i>have</i> to go through the diffusion of innovation from early adopters to get to the early majority and I personally know of <i>no</i> early adopter who is happy with this thing (all of whom had an iPhone when it launched, etc).  The word among early adopters is "bullshit".  I don't care who Apple is, or who they think they are, they can't beat that.