You know why I'm harsh now? Because this is just a small community. They are dealing with a mass-market product - if they discover the things that piss off customers now, they will know better how to do things in the future.<p>Yes, hardware is hard, but if you coddle a business then it will grow in expectancy that things will just fall in their lap. They made a serious mistake - it annoys me, and I'm telling them. If they think that <i>I</i> am wrong for saying my opinion, then they will repeat the mistake and they will piss off more customers that way.<p>I was really really a big fan of their approach when they launched. But they fucked it up. They did something wrong, and because they belong to this community, we could pat them on the back and say - oh you'll do better next time - but the customers do not belong to this community. The customers don't give a shit who YC or PG are, all they know is this same feeling I am feeling now. And they will convey the same impression to their friends, other potential customers.<p>WakeMate is not launching a new concept. They are entering a market with established competitors. They need some tough love, because they just played bad with their greatest asset.<p>Their greatest asset is the fact that they have a direct line to the early adopter community, through this site and through the YC program. This social network is what they can use to leapfrog over competition. Apart from that, they have little compared to FitBit and others.<p>If they mess with their core advantage, people have to let them know. There HAS to be a negative tone so that they know they fucked up. If we are all nice and dandy, then they will merrily go on whistling down the road till they discover that the cliff started a few steps back.<p>They fucked up. I am angry. I am communicating this to them, so that they know how what they did makes their customers feel.<p>If you feel it is not neccessary to communicate this to them, then it is you doing them a disservice.