Again, 37 signals like VoodooPC is just an exceptional example. That's why it is useful to look at aggregate numbers like the UVA/Darden study (I'm still trying to find an online copy for you guys) which tells you what the majority of successful entrepreneurs (who themselves are already a minority of entrepreneurs) do.<p>And the majority of successful entrepreneurs <i>do not invest assets based on their perception of the magnitude of the opportunity but rather on their own idea of acceptable loss</i>.<p>Stripped of the emotional mumbo-jumbo and romantic appeal of putting literally everything into an investment, the statistically successful position makes perfect sense.