Yes I agree! Very good essay, I don't know why this wasn't up voted.<p>Why put your paper on the web behind a pay wall that no one wants to jump over, when you can put your paper on the iPad as a native app that people beg to buy for $1.99.<p>I would buy a New York Times native app for $1.99 a month, I would never spend $1.99 a month to read the NYT on the internet.