Of all the stories I included in my book Speak Human, this is the one that continues to make folks smile.<p>"Dr" Jon Basso has done something that few marketers will ever do: crafted a story that will get people talking. (Truth be told, most marketers are way too scared to do something this bold.)<p>When you work on your start-up, ask yourself: what story can we tell that will get others to share it?