This idea of a dumbed-down computing experience reminds me of AOL.  I wonder if Apple continues going down that road, if it will cost them.  Look at the exodus from the proprietary, locked down "internet" that occurred in the last decade.<p>Now AOL was never as <i>cool</i> as Apple is, so perhaps it won't be an embarassing device to be seen using.  But if Apple keeps moving in this direction, those kinds of negative connotations <i>might</i> hurt them.  It's a bit early to have any certainty though...