The article doesn't cite a paper, so I can't check these criticisms out in detail, but:<p>- If the people rating the dancers were watching silhouettes, then they were evaluating the attractiveness of the dancers' body-shapes, too.<p>- If Lovatt is "entering uncharted territory", that might mean nobody is checking his work.<p>- I can't find any publications on Google Scholar authored by this guy for "Peter Lovatt", "Peter Lovatt Dance", or "Lovatt Dance". Bad sign.<p>Take this article with a grain of salt, it has several markers of pseudoscience.