Also if you look at Google owning web advertising with a critical eye, one question seems to appear to me.<p>How is it that Google has become essentially the equivalent of a broadcast advertiser in a narrowcast distributed ownership venue like the web.<p>The answer as I see it is, that we are still accustomed to the old ways and have a tough time trying the new models and tend to leap on the biggest bandwagon out of fear. Fear of missing out on the imaginary gravy train.