That's right: There will not be many benefits on the user experience side. But there will be a remarkable amount of benefit on the developer's side, I estimate. And it's not just the &#60;video&#62; I'm talking about. In the long run, the front-end as a whole will benefit greatly from the easy addibility of visual, audio and video elements into the web pages. It might offer competitive advantages to those who will make use of it efficiently. How many times have I heard that smart question: "hmm but can you make Flash apps?" Flash has been the only way to design the so called "rich Internet applications" and I've been rejecting to learn Flash for years with an expectation that something better would come up, and that thing has finally come up.  JavaScript yes, ActionScript no, thanks.