You should try to abstract your rules for these redesigns and make them in to a best practices ruleset.<p>I like all three. Can I add you to my list of 'available'
webdesigners ?<p>The biggest problem with these big corporate websites I think is that they have no real incentive to think about the usability and general aesthetics of their websites.<p>After all, we're just lousy customers, if the package was sent through DHL we'll have to use their website.<p>If you want to fly KLM/North-West then you'll have to use their website, etc.<p>If they were <i>just</i> competing on the web they'd be paying much more attention to these details.<p>Another big problem is that usually there are 10 or 15 departments involved in getting a big corporate website built, especially if they interface to 'legacy' systems.<p>Looking at this through the lens of a startup-minded person is not 100% accurate. It is also a very good reason why running a start-up is much more fun than working for one of these big corporations.<p>Before you would even get internal permission to do these mock-ups you'd be 6 months down the line, and during those 6 months the requirements would change all the time.