The title is misleading - in this description there is no business to fail.  It's a start-up that's not going to succeed, not a business that's failing.<p>Having said that, all the points are valid, but they're all made by Paul Graham in his essays, and mostly better.<p><a href="http://www.paulgraham.com/really.html" rel="nofollow">http://www.paulgraham.com/really.html</a><p><a href="http://www.paulgraham.com/13sentences.html" rel="nofollow">http://www.paulgraham.com/13sentences.html</a><p><a href="http://www.paulgraham.com/articles.html" rel="nofollow">http://www.paulgraham.com/articles.html</a>