But the context never matters as much as most people think. I know a few people who have completed 1-3 of your list. None of them made the business into anything approaching VoodooPC. Why? Did this particular 17 year old just get lucky? If so, why interview him? If not, why not lead with the insight that helped his business succeed?<p>On that line of thought, why just interview the successes? Cargo cults are made of "success stories". Personally, one of the best business books I've read was Richard Gabriel's essay on the fall of Lucid, especially with how that related to "Worse is Better".