Sigh. I've recently been doing a lot of Theora encoding as I experiment with HTML5. I agree that Theora is immediately noticeable as worse quality than h264, and it's not a subtle difference. Even when the situation should have tricked me into thinking it was not Theora - for example, I was testing on Mac Safari and it should have been playing h264 but accepted the Theora because Perian was installed - I instantly noticed the unexpected codec because the quality was so inferior. Those people claiming the two are of comparable quality should get their eyes checked.<p>I hear a lot of talk about how it's "good enough" but quite frankly it's not. If my videos look bad, I look bad. It matters, to me at least.<p>Frankly at this point I wish the governments of the world would just hand the licensees $100m and annul all the patents for the public good. The cost of worrying about the damn licenses seems likely to eclipse the economic contribution of the IP itself.