Design is not the problem.<p>I'd be much more curious to see "100 Business Redesigns" where you'd outline how you'd revolutionize the mission, organizational culture, operations, marketing, etc of a large public company.<p>You could title it "If I ran this place..."<p>Here, I'll start with NCR, just like the OP:<p>* Simplify pricing: For a given market, date, and vehicle class, here's the cost of the rental, regardless of what referral source you came through. Inventory is inventory.<p>* Publish all this data publicly, not just to those who pay for SABRE contracts<p>* Include a gas card (ala zipcar). (Pre-negotiate rates with the major gas station operators)<p>* Don't overbook. Have real-time inventory available at all times at all points of sale. (again see zipcar)<p>* Don't bombard me with cross-sells from your "partners". The only revenue you ever got from that is from people who forget to untick the box that charges them the extra $50. It just gets in the way of me completing the transaction with you.