Please. Those campaigns weren't self-serious morality stories, they were about anti-conformity. Companies establishing a personality is branding. Companies asserting that whatever they do must not be evil because, hey, that's our motto, is arrogance.<p>Google has set itself up to be right by default in every action. If I dispute their actions, I just might be evil. After all, we know they aren't.<p>As a matter of fact, I consider it somewhat evil that they don't have easy (or in some cases any) live support for most of their products. But, hey, the services are free, right? Google couldn't be getting any strategic or first order value from my using gmail, could they?<p>If I knew someone personally who told me all the time that they refused to do anything or believe anything immoral and then I had to carry on a discussion about politics with that person, it wouldn't be very pleasant. Every public debate where Google's involved, and that's all of them now, is like debating that guy.