McClure gets close to a good point but fails to convert.<p>Here's his solution to password friction:  "Make a brain-dead simple, frequent-use product.  If users login a lot, then they don't forget their password."  He then lists the following examples that solve this better than PayPal: Social Networks, Email, IM, Games, Music, Entertainment.<p>I can't recall the last time I needed to use my password to login to Facebook, Skype, gmail, etc.  The cookies are set to let me in.  If I were a low-tech user, the password friction problem still exists as it always has.  Amazon has me logged in; I can add books to my wish list without retyping my password.  But to make a purchase, I have to type my password.  The password friction problem does not go away.