Perhaps I'm missing the concept of "the fold" the author is trying to get across, but I think 37Signals is a really good example of putting things _above the fold. Looking at their site they even have a line at the fold separating the two sections. I think they've done used the concept of "the fold" really well, don't get me wrong, but it's absolutely there.<p>The black section at the bottom I always just assumed was a footer, not a call to action, and honestly never read that before.<p>Ironically it seems to me the news sites seem to have done away with the concept of the fold the best. <a href="http://www.bbc.co.uk/" rel="nofollow">http://www.bbc.co.uk/</a>, <a href="http://www.nytimes.com/" rel="nofollow">http://www.nytimes.com/</a>, <a href="http://seattletimes.com" rel="nofollow">http://seattletimes.com</a>