I think it's both at the same time. It's something they thrust down your throat in school from an early age and it is hated accordingly. But contrary to some of the other subjects, school is not the only place in which you're confronted with english. There's also games, music, movies, the web, talking to people from other countries and later science. So I think necessity and inevitability has replaced prestige as the dominant motivation over the past 15 or 20 years or so.