You should allow me to give you a bit of a background. In the eighties I got involved with a Package called Pastel (previously known as Pink Software), the external Accountants created most of the demand for it (they never actually sold it or made money out of it), but it made their job easier. You will also be surprised as to how many small businesses need sophisticated accounts. Take for example a pharmacy they probably have more stock items than a supermarket, all with expiration dates etc. Very different for a software start-up or a webshop but that is where the market is. One good selling point is to have good looking paper prints. There is no such thing as <i>paper-less</i> accounting.<p>Please don't take my comments as negative. I think the concept of attacking an established field is a very good one, but you need to give it a hard kick. You don't want to lose the battle. As for free ask any Accountant if he can do your books for free, why should a programmer's time be given out for free? Free trial period, limit accounts to a certain volume etc, I would agree as a marketing strategy.