"One case in mind was for the new movie Avatar, we were able to give promotional items to the owner of twitter.com/avtr for Coke Zero"<p>The nerve of some people. OK, maybe "avtr" is not all that great, but to think that they'll give you some useless plastic crap (or poisonous coke) and then proceed to make their millions. It just shows how the big corps think about the "normal" people - they are just sheep, or "consumers" as they are called these days.