Patrick, incredibly spot-on and valuable, as always. Thanks.<p>In my experience with ViEmu and Codekana, recommendations by highly respected bloggers are what help sales the most. In most areas, there already is a "network of trust" out there, and getting in through someone up in the food chain can make a great difference.<p>I do think some presence in Reddit, Hacker News, etc... are helpful in order to establish credentials and a solid background from which to do more specific actions.