The are betting on their platform which should be more than enough for the average user, therefore the lack of Flash.
Whether that will fire-back to them remains to be seen. It probably wont for the time being.<p>But why is everyone making so important issue the need for Flash? Except playing videos (for which there are alternative) I don't see much other use.<p>The average user doesn't care what OS you give them as long as you are meeting their expectations. As long as Safari is full compliant with the web standards I don't care about anything else.<p>Anyhow, if this is going to be a successful product other hardware makers will follow and you will be able to install Windows.