Global warming is a perfect example. There are way too many people that point to a cold day and say: see?!<p>The message should be: there are huge changes going on right now, on a huge scale, beyond today's temperature.<p>The debate is also often linked to a proposed solution, which is a big mistake. Cap &#38; Trade or a carbon tax are two of dozens of potential solutions. ThatSmugFucksPrius™ is not a solution, but way too often involved in the messaging.<p>Do you think there would be a big global warming debate if the proposed response was $200B a year in research? I don't. That is chump change with a bunch of positive externalities.