Way to be contrary to the maverick, @jason. ;) I totally agree with you, though; people will totally craft their own viewing experience. I was catching up on a Simpsons episode recently and when the 30 sec ad started, without even thinking, I clicked to another tab and did something else for the duration, and clicked back when I heard cartoon voices. Then it hit me that hulu probably had a point with their charge-for-content threat. It's not so easy to leave the room for commercials, but it's all too easy to click to another tab.