The problem is that they <i>are</i> chumps if they don't play by the same rules. Which is why the people 'at the top' really need to be used as an example of <i>not</i> acting in such as self-interested way. If the people at the bottom are keeping society together by ignoring the example set at the top, then the people at the top are just plowing over everyone else in a bid to further their own selfish goals.