37Signals have obviously spent some time putting this video together, which serves to demonstrate their discovery of the "hyperlink", which allows users to navigate around their web apps.<p>I'm struggling to grasp how this adds more value than a bookmark in your browser.  I.e. A "Deep Link" to your "Highrise Deals" page would be better served by a bookmark that takes you to a specific deal - far more efficient and fits a more realistic use case of navigating to one of several active deals instead of a list of them all.
37Signals discovers the hyperlink