Sure, but there's not enough money in Internet programming right now for Conan's cut to be worth it.  Hell there's not enough money probably to operate the show even if Conan takes $0.<p>Madonna was popularized using a very well established formula that had been honed by record companies over the previous half-century.<p>My point is, that at this stage in the game, Conan <i>could</i> innovate, but only if he can take a controlling interest.  If he wants or needs someone else to be the strategic party then it's too soon.  He'll need to wait 5 or 10 years for Internet programming to come into its own as an industry at which point he can be just one more chunk of content (sort of like he was for NBC).