$250 is still a big chunk of change for a lot of people I know, and they're not that compelled by something that just handles books. Yes, many big readers will still choose the dedicated device. My argument is that this steals a big part of its thunder.<p>And the majority of the general populace doesn't give two hoots about iPhone OS and App store limitations. You and I might, but I wasn't talking about technophiles - my mom has no idea that the restrictions even exist. She's just pleased as punch about how easy it is to use.