This certainly highlights the difference between a major corporation and most start-ups.<p>When you can fund masses of inventory, have access to user-tests and product trials, and already have a profile that can be leveraged through a big-bang, Jobs and Apple have clearly demonstrated the success of that strategy.<p>When you don't already have a lazy $30M, on top of a customer base and media world who know and love you, then you gotta release-early, release often. Make sure you're building something that will sell, and if that means test sites, low sales, and constant iteration then look around on this site to find the demonstrated success of <i>that</i> strategy.