You sure about that? Imagine there are 6 or 7 vendors selling a component you need for your software. Most are sending you form replies. With one you are talking to a real person who emails you and answers your questions promptly, and speaks in a normal way and made a spelling mistake in his rush to email you, but otherwise spellt correctly.<p>Would you not feel reassured that someone will fix your problems when you have them? Would that spelling mistake be so critical in your choice?