<i>I wasn't sure what "launch" meant. At first I thought it was submitted to news sites and blogs and twitter automatically.</i><p>I can see the confusion there, yes, thank you. I'll have to brainstorm a bit on that, because that first line is obviously most crucial..<p>A list of current secrets is coming in a bit, don't you think though that they would be too out of context to appreciate?<p>At least my initial idea was that I share something valuable with a few friends. Of which maybe just 1 or 2 finally wind up being able to read the message (due to timing, interest). It seems to me that because it was shared among friends, and because you have to wait, and for it to become a limited resource, is what creates the additional 'value' here.<p>Just playing around with it myself, sending little secret messages out to friends, has been really interesting. The ones that time it right kind of 'nod' back in a we-two-now-share-something-secret kind of way, where the ones that missed it, go nuts because I won't tell them now.<p>For the UI, thanks, I always wanted to make a textarea HUGE.<p>I think the name works in favor of what the thing does. Luckily it was available.