There are two services. One is producing unique content and second is delivering content to people who are interested.<p>Traditionally first service was paid by establishing monopoly for second service and channeling disproportionate gains from providers of second service to the providers of first service.<p>Since second service became ubiquitous (anyone can provide it at almost no cost and without involving anyone else except himself and his customer) it became virtually impossible to uphold this model of financing creative work.<p>Of course no one gives away old ways without putting up any fight, especially if old ways brought him mountains of cash, but all antipiracy campaigns are just futile attempts to play against the market that due recent developments in communication technology made coupling used in the past infeasible.<p>There are new ideas (new for the industry) how one can pay for creative work. Some are advertisement based. Some involve entangling content to services provided by server that is under complete control of party who has deal with content producer. Some (dumber ones) involve closing up content delivery process by limiting capability of device.<p>Some things turn out to be more profitable some less. Market adapts to advancement of technology. Some people are not seeing money that past experience led them to believe they deserve but that's just the way life goes.<p>Technology giveth, technology taketh away.