How? Package management is simply a different model entirely. One that doesn't encourage people to go download random files and give them full privileges on their machines. It's no harder to go to System &#62; Administration &#62; Add/Remove Software than it is to go seeking out some software on the web, downloading it, installing it manually and making sure that you have whatever other software it needs. I dare say that asking users to care about package management is a solution to the problem of Windows installers.