just to clarify: the post was trying to highlight both subscriptions <i>AND</i> transactions, not vs. each other... they aren't mutually exclusive.<p>in fact, most likely a common model would be:
1) free for most users
2) low-cost txn for first paid use
3) convert initial txn users into frequent use / regular subscription later, but continue txnl model as well.<p>perhaps in mid-rant I failed to explain this clearly; possibly due to lack of sleep, or the cocaine-heroin speedball I shot up before getting on the redeye to NYC.<p>then again, maybe you guys just need to read that little part where I say "AND" between subscriptions &#38; transactions, not just draw your conclusion from the headline... but I digress.