Another way to state the implicit argument is "If corporations are considered persons with regards to free speech, then we must be consistent and afford them other rights, such as the ability to run for office." No name-calling necessary.<p>Although I consider that beside the point, since this company did more than just make an ad. They actually filed to take part in the Republican primary. Assuming they get denied, then that could set precedent for the limits of corporate person-hood.