Mozilla's decision to push for Ogg seems like a classic programmer's response. They're attempting to solve the problem with an <i>engineering</i> solution.<p>Unfortunately, this won't be enough. If Mozilla want to usurp H.264, they'll either need a huge market share or budget (which they don't have) or technological superiority over H.264 (I don't think this is the case either). They're also fighting against Apple, who want H.264 to succeed.