I'm a capitalist. And apparently a bad one, since I choose engineering instead of finance. I'm also an experienced entrepreneur with an understanding of the value of my time and labors. Most startups today are selling advertising. No matter how great their corporate culture is, that means in order to work for them I have to shower twice in the morning, and twice at night to get skim the filth off of me. Therefore, in this startup market, money is my #1 goal, because no amount of happy hippy engineering juju makes up for whoring myself out to the advertising industry. Money helps.. it means I can put more into my daughter's college fund and hope she has the opportunity to do something with her life that's less disgusting than what I'm doing with mine.