But you can say this to anything open, "why not .doc support?" for example, there are benefits other than bitrates to open standards. Think video editing and re-mixing/quoting for academic and news purposes (fair use/fair dealing). Think of the open source voice recognition to subtitling that proprietary audio codecs, over vorbis, would prevent (vorbis actually saves you bandwidth vs a lot of the other audio codecs because it is better: <a href="http://en.wikipedia.org/wiki/Vorbis#Quality:_Codec_comparisons" rel="nofollow">http://en.wikipedia.org/wiki/Vorbis#Quality:_Codec_compariso...</a>). Think of browser, service and device innovators who will be locked out of competition by the big guys. I thought this was a forum for hackers, dreamers and entrepreneurs, not for videophiles making rather picky distinctions (I really don't see what the big deal is, if you look at the ogg comparison page posted elsewhere on the thread there isn't much difference and it's clear this is mainly about Apple protecting their iTouch/iPhone/Quicktime/iMovie/Finalcut video stack from those who would disrupt the market with Google and MS along with Apple for the ride).