For longer documents, I haven't written in raw html for quite some time. I use Markdown instead, and had assumed that most everyone (except <i>maybe</i> some web designers) uses some form of prettier markup for writing their longer content-heavy documents; either Markdown, reST, or maybe MoinMoin-style wiki markup. Those seem to be the big three (with reST only making it into that group by virtue of being used for the official Python docs, and thus also for many Python-related projects).