Either design can be aesthetically pleasing or it can serve the business goals, it rarely satisfies both.<p>Case in point - Basecamp bounce rate 25% <a href="http://www.alexa.com/siteinfo/basecamphq.com" rel="nofollow">http://www.alexa.com/siteinfo/basecamphq.com</a><p>Checkout app  bounce rate 50% <a href="http://www.alexa.com/siteinfo/checkoutapp.com" rel="nofollow">http://www.alexa.com/siteinfo/checkoutapp.com</a><p>(I admit Alexa isn't accurate but for comparing websites in relative terms, it is good enough)