I think the Chinese government only arbitrarily declares that as they own the internet connections in their country, they can decide what information is allowed to flow through them, and they decide such which is in their best interest.<p>That's still a tad short from declaring ownership of other people's minds.<p>Sidetracking: Say you are Bose, and use commercials and tech-speak extensively to convince people that your speakers sound heavenly. Is that trying to control people's minds? Brand building, especially when it is more than just making people aware of your product, is a form of mind control.