<i>The app store can easily co-exist in conjunction with "unverified" apps. Hell, Apple could even say "well, first uninstall any unverified apps, then come back for support."</i><p>That's not really in Apple's interest, though is it?<p>a) A device the user can't ruin associated with your brand.<p>b) A device the user can ruin associated with your brand.<p>Which would you pick in their position?