The videos are largely an experiment. Our blog (ideasonideas) gets a fair bit of traffic, but it's more centered around the design community. As such, we wanted to try another venue to present the ideas in the book.<p>I've gone into more detail on the marketing of the book (if you're interested) in this post: <a href="http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-is" rel="nofollow">http://www.ideasonideas.com/2009/12/my-money-where-my-mouth-...</a>. It's really a big test: put out a good product, share it, and explore what methods resonate (and adapt when things don't work). I suppose it's like "agile" marketing.  ;-)<p>Although the videos aren't wildly "different," I believe the message of the book largely is. In my opinion, many of the marketing texts and resources out there are big on promises but perhaps deliver more checklists than methods. This book is really more concentrated on looking at how small operations can really market themselves--and how things like social media can make that easier.<p>I realize that I've typed a fair bit here, and I'm not sure if I've answered your question. Does the above make sense?