<i>Imagine that The Naked Chef gets bored doing "telly" and opens a restaurant.</i><p>Like his venture 'Fifteen' that is not only a top restaurant, but also a program for troubled youth?  Or more like the half-dozen or so "Jamie's Italian" that have opened?<p>Or like the dozens of additional "Jamie's Italian" that are planned for Europe and Asia in the next couple years?<p>Come on, Joel.  If you're going to use a metaphor, please make sure it fits... at least a little.  Jamie Oliver is already executing on the exact thing you say he can't do;  creating a repeatable process to make delicious food and opening a chain of restaurants that sell it.