It is relevant because you are annoying some possible customers if you do this. It is worth knowing that it is not universally good advice.<p>It could be that his software was mis-priced and poorly marketed (just added a link on download.com).  Publishing his price may have hurt him if he was way over or under (making his stuff look cheap) other vendors. Getting sales leads certainly helped him, but there are other many ways to do that AND publish the price of the software.  Price discrimination can be effective (see automobile sales), but it isn't exactly an endearing strategy.