It's funny, but I'm already starting not to care about the NYT now that they've announced they're going to implement a paywall.  I didn't realize it till I saw this headline, but when I read it I noticed I was thinking "Oh, well, news about new NYT features is no longer relevant to me."  I'd never made a conscious decision not to pay for the NYT.  From their point of view, it was something even worse: I'd never even considered paying.  When they announced they were going to charge, I implicitly wrote them off. I took it for granted that once the NYT disappeared (which is how I thought of it), I'd be getting my news from somewhere else.<p>The funny thing is, paying for the NYT would be no problem for me financially.  The reason I'd never considered paying is that it just didn't seem conceivable to pay for content.  There's information you have to pay for, like research reports, but buying that sort of thing is a whole different category in my mind.  Maybe I could be trained to think of news as something one pays for, but I can't see how. No paywall has done that so far.