If they can price it right (and don't lock it down), I think it'd be interesting as a low-priced/more-open alternative to iPad.<p>In effect, JooJoo could run the iPad success in sense it doesn't have to explain what it does - "it's like iPad, just &#60;whatever&#62;".<p>If iPad gets traction, I'm sure it'll provide an incentive for other companies to follow. JooJoo is perfectly positioned there because they (supposedly?) already have a working device.