Yes, but will that segment shell out that much money for it - $630 is a lot for Mom to shell out for something to surf websites on - especially when they already have a computer in the house that surfs the web just fine.<p>I don't think you'll see real adoption until the price comes down a lot (say $300 or less) and I doubt Apple will do that, although others might.<p>In the end I suspect that it'll be a pretty niche market for the people who already buy everything Apple.<p>Now, I could be wrong and I'm sure Apple did at least some homework on it's marketability, but still, seems this way to me.