I think it&#x27;s a mix of effects. Tesla is definitely pushing car engineering in some respects, but as far as I can tell the only thing new in this story is that the feature was added to the cars in a software update. Do you really think Audi would be #1 on Hacker News if they updated the 5 series over the air to stay in it&#x27;s lane automatically while on the highway?<p>I&#x27;ve had a bit of cognitive dissonance recently while reading Elon Musk&#x27;s comments on Apple&#x27;s electric car project because I have to remind myself Tesla isn&#x27;t owned by Apple. Tesla does do some great engineering, but I think they have also Apple levels of hype within technology circles.