False equivalence fallacy.<p>You can wish Microsoft would die, and still use an iPhone.<p>In fact, much of Apple&#x27;s success can be attributed to Microsoft fumbling the mobile revolution. In other words, people who use Apple may be doing so directly because of how much worse Microsoft was -- due to Microsoft spending their limited resources on zero-sum tactics like shafting their developer ecosystem.<p>Compete or die. (Microsoft seems to act like they have a third alternative, monopolize. They&#x27;re still immensely profitable so it&#x27;s understandable that their shareholders are comfortable with their current course.)