I used to work in agency media and one of the reasons I got out was because these companies are starting to cannibalize that industry pretty heavily.<p>They&#x27;ll put a half-page ad up for $500 a month, but then also cover all of your digital media (advertising, website, making sure you&#x27;re on Places and whatever then Bing equivalent is) for free.<p>They&#x27;re nailing down these companies who see the web work as a value add for the yellow pages ad, when really it&#x27;s the other way around. The yellow pages ad is relatively worthless, and they&#x27;re massively overpaying for their web presence.