&quot;Growth hacking&quot; is nothing but marketers rebranding themselves because word &quot;hacking&quot; is hot and cool (i.e. meaningless).<p>&gt; <i>What happened to the good old days when &quot;growth hacking&quot; was building a good product that people want to share with each other and then making it easy for them to share?</i><p>Business came in. The Internet became serious money, and with it came the &quot;entrepreneurs&quot;. What you see is what happens everywhere where competition is intense enough - ethics are one of the first thing to fly out of the window. They harm the bottom line.