&gt;<i>Remember who actually killed it? Yeah, that was also Google.. by discontinuing their Reader - a very good tool with lots of users but no revenue.</i><p>If a single company killing a sigle product could kill RSS, then it wasn&#x27;t that alive in the first place.<p>The fact is, after 10 years of RSS being available in blogs, news sites and elsewhere, Reader still had an insignificant number of users in the web scale of things. A few tens of millions (all estimates put it in the low tens, like 20 to 40 millions).