Event Hubs == AWS Kinesis<p>Neither of those have any built in rule functionality.  You have to set up machines to pull messages and process them.<p>This offering is quite different in that it builds in declarative rule support for filtering&#x2F;forwarding the data to other AWS offerings like DynamoDB, S3, Lambda, etc.<p>That said, you&#x27;re still going to be writing a lot of code to turn it into a useful application or monitoring system.