Ads considerably degrade the browsing experience on mobile.<p>Most ads used to be in Flash which was blocked by default since not working on Ios, then everything turned into big and slow HTML5 stunts to replace Flash, which has the exact same effect as Flash : battery drain,... .<p>Apple, on the other hand controls the in-app anything experience.<p>Not saying to it&#x27;s right , just saying that how Apple justifies its strategy.