In my opinion, a lot of the discussion about ads and ad-blocking leaves a very key factor undiscussed: that, as with US healthcare, the consumer cannot make an informed decision about whether a given piece of content justifies the loading of a given piece of 3rd party code, because the terms of use of that code are undisclosed. The whole notion of &quot;implied consent&quot; seems laughable to me - about as laughable as the idea of going into a car dealership and buying a car sight unseen and for an unknown price that can be redefined by the seller at any point in the future. [Edited for cell phone typos]