People don&#x27;t have a craving for this kind of crap, that is they don&#x27;t actively search for it. It works by exploiting the brain. It&#x27;s the publishing equivalent to junk food. We know it&#x27;s awful. We know it&#x27;s bad for us. But we struggle to not consume it because it&#x27;s cheap and it pings our reward systems.