&gt;lifestyle company<p>Ah! So that&#x27;s what it&#x27;s called. I was wondering if there was more to the world of business than all this &quot;Grow or die!&quot; that I hear, well, everywhere. Though it makes sense, &quot;9th year of enough happy customers to pay the bills, just what we were going for&quot; just doesn&#x27;t make as good a headline as million dollar deals.