The article fails to mention how this is likely to be kickstarted by their chumminess with Shopify, long seen as Etsy&#x27;s competition.<p>Amazon Webstore owners can already migrate over to the Shopify platform to give Amazon Webstore sites the soul they sorely lack [0].<p>Along with a carefully curated list from their integration in the other direction (Shopify -&gt; Amazon [1]) this will work out quite nicely for both companies<p>Shopify has offered integration with Fulfillment by Amazon since 2007 [2]<p>[0] <a href="https:&#x2F;&#x2F;www.shopify.com&#x2F;blog&#x2F;52368069-shopify-and-amazon-partner-to-bring-amazon-services-to-merchants" rel="nofollow">https:&#x2F;&#x2F;www.shopify.com&#x2F;blog&#x2F;52368069-shopify-and-amazon-par...</a><p>[1] <a href="https:&#x2F;&#x2F;www.shopify.com&#x2F;amazon" rel="nofollow">https:&#x2F;&#x2F;www.shopify.com&#x2F;amazon</a><p>[2] <a href="https:&#x2F;&#x2F;www.shopify.com&#x2F;blog&#x2F;3029062-fulfillment-by-amazon-integrated" rel="nofollow">https:&#x2F;&#x2F;www.shopify.com&#x2F;blog&#x2F;3029062-fulfillment-by-amazon-i...</a>