Sure, but you need to burn until you become part of the oligopoly of Visa, AMEX, Mastercard, Discover. Square is offering cheaper transaction rates through better technology - that&#x27;s the only reason a company would switch to them over the big 4 in the first place. They&#x27;ll bring down rates for everyone, but at some point they need to find their place as one of the big 5, at which point equilibrium rates will be high enough for them to turn a profit. This means they need large accounts, they need volume, they need credibility, they need to own a big chunk of infrastructure. Even if they&#x27;re losing money on it now.<p>If I&#x27;m a potential customer and I see Square losing its Starbucks account and 17% of its revenue I&#x27;m going to be somewhat wary of its ability to exist in 3-5 years, and then I&#x27;ll have to incur costs of switching back to some other payments processor.