Oh wow, that&#x27;s rich. Quoting from the article:<p><i>Sites like Rotten Tomatoes that aggregate movie reviews into one overall rating are being blamed for poor opening weekends.</i><p>The best part is that the quote above even provides a <i>link</i> to the reference they are using for the made statement.[0] In effect, the studios are complaining that news of the films&#x27; crappiness are spreading <i>too fast</i>.<p>Let that sink in. The studios confess that their productions are so awful they couldn&#x27;t be used even for guano. It&#x27;s almost as if the availability of reviews was the reason for such bad box office performance - not the dubious quality of the object being reviewed.<p>When a bunch of reviews can undo the effects of a massive, weeks or months long marketing push, I&#x27;d say it&#x27;s time to rethink your product strategy.<p>0: <a href="http:&#x2F;&#x2F;www.hollywoodreporter.com&#x2F;news&#x2F;summer-box-office-how-movie-819250" rel="nofollow">http:&#x2F;&#x2F;www.hollywoodreporter.com&#x2F;news&#x2F;summer-box-office-how-...</a>