Exactly right.  The key is to leverage the exposure that being a YouTube &quot;star&quot; gives you into various other ventures.  A prime example is Michelle Phan.  Forbes lists her youtube earnings at $3mil, but her company, Ipsy, reputedly earned $120mil in revenues last year (<a href="http:&#x2F;&#x2F;www.entrepreneur.com&#x2F;article&#x2F;244536" rel="nofollow">http:&#x2F;&#x2F;www.entrepreneur.com&#x2F;article&#x2F;244536</a>).  Not bad for makeup videos.