After a new controller came into our company we conducted an audit of all existing expenses. Turns out we were paying $277 a month for multiple full color Yellow page listings.  The owners set these up well before we had a marketing department and just kept paying for years.  We did not even have a copy of the Yellow pages in our building to see what our ad looked like.  We have since cut this ad to the most basic listing, but are stuck paying the high rate until the new book is published in February 2016.<p>My point is that this is how they are still making money, thousands of business customers that are just used to paying them forever.