Note that it is &quot;if&quot;, and not &quot;if and only if&quot;. Basically, if you can be tracked or advertised to (&quot;advertracked&quot;), you ARE the product whether you pay or not.<p>Money has to come from somewhere; if it is not from you, it is by monetizing you. But ... why not monetize the user even when they did pay? It&#x27;s a whole new revenue stream, that&#x27;s often orthogonal to the payment stream.<p>Paid Hulu has ads. Windows Solitaire has ads now. Movie theatres have been showing ads since forever. Cable TV is showing ads.