In the marketing &#x2F; advertising circles its not uncommon to hire a creative team (two anyhow). With one one having stronger graphics skills and the other copywriting. I have often wondered why agencies will use this approach with &quot;creatives&quot; but not developers. To me it seems like a close knit front end &#x2F; back end dev team would be a good match for banging out the campaign based sites that most agencies do.