&gt; The rating will be very high around release time<p>Pretty simple, people see movies they think will suit them early so will rate slightly higher than the rest who see it later &#x2F; on DVD and rate it less.<p>There&#x27;s a type of movie that fools critics and American Hustle was one. I think it was great but it was over rated. But it took a while for that to get out.<p>Rarely it goes the other way where movies break genre so the keen people are a little disappointed but the rest are pleasantly surprised and the rating goes up.