Back around the turn of the century, I used BrokerageAmerica, which not only had $0 trades but gave rebates on your trades.  They made their money as a market maker.  Eventually, they dropped the rebates, then they dropped the $0 trades, then they dropped themselves (selling off their accounts to Ameritrade).<p>Which is to say, they aren&#x27;t the first $0 brokerage and they won&#x27;t be the last $0 brokerage.  But I don&#x27;t expect them to be around long term and I double don&#x27;t expect them to provide $0 trades long term.