It seems that the major focus of MUBI is rapid and ongoing curation. Do you guys have a defined process for how you do this so that you achieve a desired distribution of films or is it more down the the individual curators?<p>One other thing I wonder about curation of media in general is whether you think your customer base is willing to try new things because they trust you rather than simply trying to find something that is known to be similar to what they liked in the past? Do you think trust based recommendation system overcome the bubble effect that similarity based systems fall in to?<p>Thanks!