From pg&#x27;s How to Get Startup Ideas[0]:<p>&gt; Just as trying to think up startup ideas tends to produce bad ones, working on things that could be dismissed as &quot;toys&quot; often produces good ones. When something is described as a toy, that means it has everything an idea needs except being important. It&#x27;s cool; users love it; it just doesn&#x27;t matter. But if you&#x27;re living in the future and you build something cool that users love, it may matter more than outsiders think.<p>[0]: <a href="http:&#x2F;&#x2F;paulgraham.com&#x2F;startupideas.html" rel="nofollow">http:&#x2F;&#x2F;paulgraham.com&#x2F;startupideas.html</a>