With the exception of sports and news, linear TV is dead. It doesn&#x27;t matter if it comes from the cable company or an antenna. Once users get a taste of watching things on their schedule, they don&#x27;t want to adhere to the broadcaster&#x27;s schedule.<p>Also, I am going to predict that the advertising model used by current cable and broadcast networks won&#x27;t ever work with on-demand programming. This is probably why Hulu now offers the ad-free option. Getting rid of advertising will improve the quality of the programming by removing the redundant parts.