&gt; Wall street rewards growth over profits<p>That&#x27;s not true, or at least it&#x27;s only partially true. In the end, Wall street values discounted cash flow. As Bill Gurley has said:<p>&gt; So growth is good, correct? There is a reason to save growth for last. While growth is quite important, and even thought we are in a market where growth is in particularly high demand, growth all by itself can be misleading. Here is the problem. Growth that can never translate into long-term positive cash flow will have a negative impact on a DCF model, not a positive one. This is known as “profitless prosperity.”<p>In other words, as long as you can show sustainable double digit growth, you can afford to value based on growth. If you don&#x27;t and all of the sudden you can&#x27;t maintain a positive DCF, the Street will hit you hard. SFDC, Amazon, etc are all teetering on the brink of collapse and equally becoming the next Walmart&#x2F;Exxon.<p>[0] - <a href="http:&#x2F;&#x2F;abovethecrowd.com&#x2F;2011&#x2F;05&#x2F;24&#x2F;all-revenue-is-not-created-equal-the-keys-to-the-10x-revenue-club&#x2F;" rel="nofollow">http:&#x2F;&#x2F;abovethecrowd.com&#x2F;2011&#x2F;05&#x2F;24&#x2F;all-revenue-is-not-creat...</a>