The main reason is: this is their homepage after they just released a MASSIVE new product and raised a pile of money. The majority of relevant traffic to their homepage either knows who optimizely is or is already a customer.<p>Their original product was pretty straightforward: easy-to-use A&#x2F;B testing. Put in your site, drag and drop some stuff, click go, and it&#x27;ll tell you if one version performed better. Their old home page reflected this, and mostly tried to get you to take it for a test drive (you could enter any URL and play around with it).<p>The new product is MUCH more upmarket. They&#x27;re looking for companies that have enough traffic that you can cut your visitors 5 different ways and still have a meaningful segment to market to. Between this and the fact that it&#x27;s new news, the homepage is deliberately information-light. They know you know them, and they want to get on the phone.<p>My prediction is they drop back to something a bit more interactive &#x2F; descriptive once the buzz from their raise and launch dies down.