The fact that trade does take place proves that a market exists. Obviously it&#x27;s a different market, selling to larger establishments or even countries versus selling to small retailers. Similarly goods markets and prices are slightly different in big cities versus remote country villages. But a market is a market, and when a trade closes that&#x27;s the market price. If the merchandise and the price paid for it didn&#x27;t benefit both the company and the buyer, there would be no trade.