One can read between the lines quite easily that they likely didn&#x27;t think they could get people to sign up for the monthly fee so their original projections must have been way off. Obviously they are trying to spin it a different way in the press. For such a huge bet to totally change its business plan at the last second is quite worrisome for the future of the company, especially since the CEO was boasting just a few months ago that this was a brilliant plan and the only way they would make money.<p>Now they basically are just trying to go head to head with Amazon, but without the revenue stream Amazon has via Prime. I fail to see how that&#x27;s not just doomed to be an incredibly expensive bust.