Enterprise software, which more or less Optimizely is[1], is a very different sales model from your typical consumer or small company oriented technology business. It&#x27;s much more focused on getting people on the phone or in front of salespeople. So, in some sense you <i>want</i> to have just enough information to get people on the phone.<p>[1] Super over-simplified rule of thumb: If you see &quot;Solutions&quot; in their nav menu, it&#x27;s enterprise software.