While I do symapthise with those lamenting the lack of pinch-to-zoom, I&#x27;m confused: apps don&#x27;t offer pinch to zoom, so how do you use them? If you can use an app fine without pinch to zoom, you should really be able to use a mobile website fine too.<p>It seems to me that this is an either&#x2F;or proposition: either you have a not-mobile, pinch-to-zoom-able web site, or you have a mobile-specific site with an app-like viewport that does not allow pinch to zoom. Both of these seem like fine options to me, and I don&#x27;t think it&#x27;s a huge loss to lose the middle ground.