It seems to me the tech world has a lot of folks in it who aren&#x27;t especially socially savvy. This is why they tend to hire out things like marketing.<p>Just because it seems obvious to you does not mean it was obvious to him. And perhaps it is bland because a) he learned that being too specific about things is a potential minefield and b) he is still socially awkward enough that glossing over the details is the best way he knows how to handle it. It takes substantial social savvy to get into the details and not just dig your grave deeper. So it does not surprise me that his main takeaway may be &quot;Don&#x27;t do certain really stupid things that amount to cutting your own throat&quot; and he still is not qualified to instruct others in a detailed way as to how to not make those errors to start with.<p>Edit: I will note that, so far, the piece has no upvotes. So you aren&#x27;t the only one who thinks the takeaway is pretty <i>meh.</i>