Hmm. I was going from the re&#x2F;code article (<a href="http:&#x2F;&#x2F;recode.net&#x2F;2015&#x2F;10&#x2F;07&#x2F;photography-startup-light-takes-on-dslr-with-the-point-and-shoot-l16-camera&#x2F;" rel="nofollow">http:&#x2F;&#x2F;recode.net&#x2F;2015&#x2F;10&#x2F;07&#x2F;photography-startup-light-takes...</a>).<p>&gt; The company will take preorders, with a limited number of units available for $1,299, until Nov. 6.<p>The reservation form on the actual site is the same way. Why do you call it crowdfunding?