&gt; <i>But if the startup gods aren’t smiling, and you can’t either figure out the cause and&#x2F;or figure out how to correct it, it’s time to start working on a Plan B for the business. Plan B often includes kicking off a strategic process that ends up in the sale of the company before it becomes as obvious to others as it is to you that you’ve got a dying shark on your hands.</i><p>That sounds not entirely ethical &#x2F; honest..