What&#x27;s ambiguous about #crocs (which is a registered trademark) in that context?<p>I don&#x27;t believe they should directly use other&#x27;s content for material gain (in advertisements, essentially), but a photo&#x2F;comment the creator willingly released to the public and attached to the brand logically allows for re-sharing that content to me, especially by the entity explicitly mentioned.<p>I wouldn&#x27;t be on the business&#x27;s side had this been a private account or even a blog somewhere, but she published an image to the public on a hugely popular platform and tagged it with the company&#x27;s name. How is that different than sending the image to the company saying &quot;Look at how cute my daughter is in these crocs?&quot; Other than that millions of people could see the image prior to the company reproducing it.