Okay, let me try to break through the reality distortion field: it&#x27;s an Android-based tablet, with a custom Android UI skin, a 1:1 aspect ratio, custom app store with a Spotify-like subscription service for apps (they don&#x27;t mention any third-party developer support), integrated cloud-storage probably with a custom SDK that developers have to use AND as is common with many Android-based Kickstarter projects - hardware specs that will likely be outdated by the time the device ships (May 2016, assuming no delays). I don&#x27;t think the apps actually run in the cloud, it sounds like they&#x27;re just regular Android apps that use their cloud service for storage. There is nothing revolutionary or special about this. It&#x27;s a tablet with a weird screen, spotify for apps and integrated cloud app backup. The rest is all marketing bs.