Interesting move by Google, this is clearly to combat against the Instant Articles that Facebook released.<p>Looking at the setup, it seems its just lightweight HTML pages for the articles but hosted by Google instead and the first 3 or so are preloaded.<p>Here&#x27;s the page for NY Times article:
<a href="https:&#x2F;&#x2F;amp.gstatic.com&#x2F;v&#x2F;mobile.nytimes.com&#x2F;2015&#x2F;10&#x2F;08&#x2F;us&#x2F;reassurances-end-in-flint-after-months-of-concern.amp.html?amp_js_v=0" rel="nofollow">https:&#x2F;&#x2F;amp.gstatic.com&#x2F;v&#x2F;mobile.nytimes.com&#x2F;2015&#x2F;10&#x2F;08&#x2F;us&#x2F;r...</a><p>Honestly though any simple HTML page like this will load fast (see: HN) so publishers could&#x27;ve just done this the whole time and everyone would have fast loading pages.