Can we please stop pretending that this has anything to do with loading pages faster?<p>Stop breaking the web. It&#x27;s stupid. You can try to just shove the ads down someone&#x27;s throat but you&#x27;re in for a surprise, again. Any attempt to force it will actually hurt the advertising. People don&#x27;t hate ads. People hate obnoxious, obtrusive ads that bloat the page to the point of making it completely useless and the whole experience fruitless frustration.<p>Non-obtrusive ads work just fine. I know that for a fact, they pay my bills.