You are explicitly allowing them to reshare your image via the platform -- whether that&#x27;s an embedded view, iframe, img tag pointing to the original, or copy with attribution seems academic to me. The point is you allow them to send your content on to other people, right?<p>They weren&#x27;t advertising with it, the article mentions they did ask for permission before doing that. As-is all I&#x27;m aware of Crocs doing is taking an image that was published and willingly tagged to their brand and putting it in a public collection of similar photos. If I posted a picture of myself on every bulletin board I could find posing with [popular_brand] and labeled it with a big, flashing sign that said &#x27;[brand] LOOK HERE&#x27;, is it unreasonable for that brand to share my image on their website? I don&#x27;t think so.