I also dealt with them when I was agency-side.  Their offerings for YP.com were the most archaic garbage I&#x27;d ever seen.  They had some crazy point system where you had to buy various &quot;add-ons&quot; to your listing to increase its point value.  These add-ons were things like &quot;red bold&quot; which literally made your listing red and bold.  The part that really got me was that these weren&#x27;t just cosmetic--the total points you paid contributed to your actual placement on the page (ie. position).  So in one case I did the math and figured out that even though we didn&#x27;t have any video creative, if we bought the video add-on, the boost to our placement made it worth our while to just buy the add-on.  If they had just let me buy points outright in an auction, I imagine it would be much smoother.<p>This horribly hilarious animation[1] of Yellow Pages sales reps is fairly accurate IMHO.<p>The frustrating part is they were able to drive volume for national businesses with local presence.  The sneaky part is that they were fairly incestuous with other IYP&#x27;s (Internet Yellow Pages sites...ie. directory sites) like SuperPages, etc. which we also used, but that traffic was obfuscated to make it look like it was YP.com driving it.<p><a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=98ZY1XMUpxI" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=98ZY1XMUpxI</a>