I never said that it was a new policy.<p>Let&#x27;s not pretend that current generation of companies have suddenly become incredibly incompetent in maintaining privacy. This entire development was the result of Snowden&#x27;s work and the general public sentiment that all their data is at the hands of the NSA. It was born out of one Austrian man&#x27;s visit to SF where he was convinced going against Facebook will somehow fix everything.<p>Penalising corporations by imposing regulations which are implicitly directed at intelligence agencies serves no real purpose. Facebook will continue to use private data to sell ads. NSA will continue to spy on EU citizens and the rest of the world. My concern was that this namesake rebuke will only lead to more mundane work for a couple engineers in large corporations and small startups being forced to use their puny  funds and grappling to deal with this new development.