I think it&#x27;s sad that so much of this is driven by SEO -- a desire to satisfy an algorithm -- rather than to make good quality human readable content in its own right. In a  desire to get on the front page of Google so much useless content is being created, and the content itself is tainted by the inclusion of keywords. This is because, as the article mentions, Google&#x27;s algorithm can&#x27;t tell a quality article from one that isn&#x27;t.