I think this can depend on a few things.  The license terms under which UGC is uploaded, how UGC is (re-)distributed, (for example retweet vs a capture vs a DL.) and context (part of a news item, or commercial endeavor).<p>However, I think parents especially overshare things about their children.  Once you let something out of the bag, it&#x27;s going to be hard to put it back.<p>And, of course, if you&#x27;re using something for commercial purpose, you need to seek permission, if you&#x27;re unsure about the license.  However, much of the public&#x27;s loosey goosey attitude toward copyright can filter into the attitudes of unsophisticated marketing organizations (an intern etc. not familiar with IP thinks they are doing &quot;guerilla&quot; mkting, for example).