&gt;<i>You put a fried chicken shop in a place where lots of people go</i><p>I think the idea of the article is that you put one in a place where lots of the &quot;wrong people&quot; go.<p>E.g. that &quot;up and coming&quot; urban professionals et al, don&#x27;t go much for &quot;fried chicken&quot; -- as I understand in the US it&#x27;s associated with rednecks, blacks, and the poor? (as opposed to Starbucks or Whole Foods).