This article simplifies that problem is that these companies are &quot;fucked by cloud&quot;. As you pointed out many companies will never migrate to cloud - never. But they will not buy expensive storage from EMC or expensive network equipment from Cisco.<p>It is not only about cloud. It is that these companies did not evolve to match current needs: it is about sales process (just try to buy cloud from Oracle and you will see), it is about support, it is about pricing, it is about technology (SOAP?) ...