Source: <a href="http:&#x2F;&#x2F;www.iab.com&#x2F;news&#x2F;lean&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.iab.com&#x2F;news&#x2F;lean&#x2F;</a><p>LOLFR:  <i>We were so clever and so good at it that we over-engineered the capabilities</i><p>That is true, gold plated BS!  Beautiful!<p>More importantly:<p><i>L.E.A.N. Ads do not replace the current advertising standards .... Rather, these principles will guide an alternative set of standards</i><p>This is hammered home at the end of the post:<p><i>Publishers should have the opportunity to provide rich advertising experiences, L.E.A.N. advertising experiences, and subscription services</i><p>Translation:  They&#x27;re defining these new, fancy standards, but they&#x27;re viewed as part of the overall picture, and not a replacement for the current abortion that is online advertising.  So if the odds weren&#x27;t already deeply stacked against them that they&#x27;d have an influence in moving the market, this makes it even less likely.