I think the price point here is about a couple of things:<p>- Chef and Puppet are too expensive for most companies to acquire, and have too much operational cost for too little revenue<p>- Ansible got a strong following in the SMB space, Red Hat probably thinks they can move that upmarket some<p>- Ansible&#x27;s agentless configuration management has potentially strong applicability in a container world (why do I need a chunky agent to configure resources on my docker image?  What if, for some reason, I need to affect change on running docker images? - I realize this is a bit of an anti-pattern for docker, but it was something I heard a lot from big enterprises)<p>$100m still sounds very high, kudos to the ansible folks who have come a long way in the last few years.<p>EDIT: one more piece I didn&#x27;t think of here - the openstack side of things is an area where Red Hat has made big long-term bets for the future of the company, and it probably helps to justify the price in terms of backstopping their openstack support.