What annoys me is how Google is selling this project. At least Facebook is honest about their Instant Articles.<p>This isn&#x27;t an &quot;open standard&quot; guys, and it&#x27;s not about performance! It&#x27;s about the single piece of js that&#x27;s allowed on AMP pages and the amp-tags such as &lt;amp-ad&gt; and &lt;amp-pixel&gt; that only Google controls. Performance is just the story they are selling in exchange of absolute control of the Web. After all, any publisher can easily clean up their websites as they ought to do to make it AMP compliant, but use valid HTML tags instead of the invalid amp-tags. Google could have easily promoted performance by applying penalties to heavy pages via Page Rank. But it&#x27;s not about performance. It&#x27;s all about the money.