I would make sure there is good contact info: Name, address, phone number, email address, possibly a map. I would also include hours of operation.<p>I might treat it primarily as a kind of internet business card (at least at first, even if I had no idea what else to do with it), but if I had a small local brick and mortar business, I absolutely would have a website. The reason I would do this is because so few SMEs do this that it means when people are looking online for local small businesses that are not a franchise of a large chain, if you have a website of any kind, you will stand out from the crowd.<p>It is shocking to me how little info there can be online about locally owned businesses. I live without a car and have for several years. So I use the Internet a great deal to find information before I make the long walk to check things out in person. Thus, this is something I have a lot of familiarity with: There is a dearth of good info online about local businesses that I might be inclined to go to if I had any idea they were there and what they offered.