I think we are missing one key thing in this debate. Ads and ad-blocking is just a symptom of the fact that you cannot make money in this industry.<p>The only ones making money on IT are companies who&#x27;s main thing is not technology, but who can utilize technology to make there business more efficient. A good example is logistic companies who have a business that&#x27;s been around for ever, but smart algorithms allows them to cut costs and work more effectively. But the money it selves comes from shipping things.