&gt; You are explicitly allowing them to reshare your image via the platform<p>I don&#x27;t know if I fully concede that, but it&#x27;s almost immaterial, because the company ripped it off the platform and rehosted it on their own site.<p>&gt; the article mentions they did ask for permission before doing that<p>No. &quot;Crocs pulled the photo and posted it to their website [...] It was only much later that Crocs sought explicit permission from Ms. Way, which she declined.&quot; From the NYT source article: &quot;The company had not asked Ms. Way for permission, and she was not aware that Crocs had used the photo until a reporter contacted her on Instagram.&quot;<p>You&#x27;re appealing to what is &quot;reasonable&quot; to expect or not expect someone to do with your content, but it doesn&#x27;t really matter -- reproducing someone else&#x27;s copyrightable work without their express permission is illegal, and hashtags aren&#x27;t express enough.  (In the US at least, and again I&#x27;m not a lawyer.)