The only time I think it makes fiscal sense to ignore a sizable portion of your potential user-base is when you&#x27;re already making so much money that the potential income from those users would be negligible.<p>It seems that the <i>average</i> number of page-views for all sites that are ad-blocked is something like 9% (and on some sites up to 50%)[1].<p>would you really want to sacrifice a 9-50% of possible revenue?<p>[1]<a href="https:&#x2F;&#x2F;www.quora.com&#x2F;What-is-the-percentage-of-Internet-users-that-employ-AdBlock-Plus-or-similar-ad-blocking-plugins" rel="nofollow">https:&#x2F;&#x2F;www.quora.com&#x2F;What-is-the-percentage-of-Internet-use...</a>