Not adding value definitely wears on me too.<p>In the early years of my site, I would have people submit photos of offices to be published and then I&#x27;d riff on them for a few hundred words and add a title of &quot;X Company&#x27;s Amazing NYC Offices&quot;.<p>It all started sounding the same after hundreds of posts so I began requiring the architects to submit a brief explaining the project and found that what they wrote was 1000% more valuable that anything I could write. Post titles changed from being clickbaity fluff to &#x27;Company Name - Location&#x27;. Instead of the actual content portion being the value I&#x27;m trying to add personally, my goal has been to have the value be in my curation skills.<p>Now that I&#x27;ve been at it for a long time, I can add value in other ways like adding new tools for readers to interact with the content as well as writing high-level trend pieces on what I&#x27;m seeing in the industry.