&gt; being a fad isn&#x27;t one of them.<p>I&#x27;d heavily disagree with that. The fad&#x27;s not over, but it is a fad. The reason it sticks around is that people have an easy way to communicate with celebrities&#x2F;popular people, and that was certainly not twitter&#x27;s goal. The moment something better for this comes along, the fad will quickly fade.