I think with Google, it is really unclear whether the org. as a whole really believed in their Cloud products. They really don&#x27;t take selling to the biggest users very seriously. Self-service has been fine for Google&#x27;s low-margin businesses in the past, but its not clear that they&#x27;ve made any effort to invest in the ecosystem of other vendors the way Amazon has. If the IaaS vendor is low-cost&#x2F;commodity, then most companies will be swayed by the size and competence of the ecosystem as a form of &#x27;insurance&#x27;.<p>Now that Alphabet is the parent company, maybe this part of google can be taken more seriously. They are very capable of succeeding, but they don&#x27;t really understand B2B&#x2F;Enteprise and really never have.