&gt; There&#x27;s a popular meme &quot;If you&#x27;re not paying, then you&#x27;re the product&quot;.<p>Popular and irritating since (a) it&#x27;s incomplete (if you&#x27;re paying, you&#x27;re increasingly product, too, since companies aren&#x27;t going to leave rifling through your data as a way of making money alone), and (b) it&#x27;s become a kind of astroturf ad campaign for certain companies.