Maybe I’m mistaken, but it seems to me that Reddit would be much better off as a dontation-based non-profit. It seems ethical that nobody should make money off of user-generated content except the users are compensated for their time (which is unpractical); at least not beyond what’s necessary to keep the system up and running and occasionally add handy features to it. I bet the amount of time it takes to develop and run Reddit fades in face of the collective amount of time there is spent on creating and curating content by millions of people. I’m actually surprised that none of the comments here are touching on this point.