That&#x27;s really only needed if you want a custom domain name... imho, I don&#x27;t think it&#x27;s really so bad if your resources (not your main content) comes from s3.amazonaws.com ... Most people don&#x27;t look into the developer&#x2F;resources section of their browsers, and most of those that would&#x2F;could would figure out pretty quickly it was s3&#x2F;aws if they wanted to.<p>It&#x27;s kind of sad that people, and amazon itself felt the need to push towards that...  Of course Amazon is big enough at this point, they could&#x2F;should have their own intermediary setup (like cloudflare) for use with s3.... Of course they probably just want to make the money from cloudfront.