Although it turns out that the &quot;return&quot; of Page 3 was itself the advertising ploy, inasmuch it was only a one-off. Since then, The Sun has apparently not carried pictures of topless models on page 3: <a href="http:&#x2F;&#x2F;www.theguardian.com&#x2F;media&#x2F;greenslade&#x2F;2015&#x2F;mar&#x2F;06&#x2F;the-sun-suffers-big-sales-fall-without-page-3-but-dont-rush-to-conclusions" rel="nofollow">http:&#x2F;&#x2F;www.theguardian.com&#x2F;media&#x2F;greenslade&#x2F;2015&#x2F;mar&#x2F;06&#x2F;the-...</a>