Taiwan is HTC country.  iPhone is a foreign status symbol.  A scooter is just &quot;something everyone has&quot;.  There are more registered scooters in Taiwan than people!<p>I showed my friends here (Kaohsiung) the Gogoro scooter a few months ago, and they said they would never buy it.  Their reasoning was exactly as the grandparent comment said: there are cheaper alternatives.  They said it&#x27;s also ingrained into the culture to go for the best deal even if something which costs slightly more is much better.