Optimizely ain&#x27;t cheap, dude, and scaling doesn&#x27;t work the way you want it to at a lot of volumes.<p>I worked at a company where we paid $400 &#x2F; month for Optimizely, based on having ~20k uniques. That seemed fair. If you take that up by 100x, $40k &#x2F; month might not sound fair. You can cut the pricing at that point and say it&#x27;s $10k &#x2F; month, but there&#x27;s a world of difference between a B2B site and an ecommerce site. The usage patterns are different, so the value received and load put on Optimizely are different. It bears different pricing.<p>Beyond that, sales reps aren&#x27;t all bad. If you&#x27;re going to lay out $200k for a product like this for a year, you probably don&#x27;t want something that you just email out a bunch of logins and say &quot;hey team, try it out, let me know what you think.&quot; Talking to a human being can help an exec figure out the way their organization can use it the best and help them get that implemented. Yeah, they&#x27;re biased, but people who deal with sales reps know how to mitigate that bias, and a good rep can be the difference between a successful implementation and a failed one.