&gt; This isn&#x27;t an &quot;open standard&quot; guys<p>They never said it was? The web site just says AMP is open source (which it is). It says nothing about standards.<p>&gt; Google could have easily promoted performance by applying penalties to heavy pages via Page Rank.<p>They have been since 2010: <a href="http:&#x2F;&#x2F;googlewebmastercentral.blogspot.com&#x2F;2010&#x2F;04&#x2F;using-site-speed-in-web-search-ranking.html" rel="nofollow">http:&#x2F;&#x2F;googlewebmastercentral.blogspot.com&#x2F;2010&#x2F;04&#x2F;using-sit...</a>