&gt; It&#x27;s not like we can&#x27;t focus on both IA and AI at the same time.<p>I think OP want to say that AI is a mean, whereas IA is an end. The real goal of AI is IA.<p>Also I think that aiming for IA will provide small benefits in the short term but a lot of benefit in the long term taking into consideration the slow pace of IA&#x27;s innovations emergence like it&#x27;s the case of GUIs (as explained in the article).<p>Whereas AI doesn&#x27;t provide benefits in the short term at all if not applied to IA. From my AI enthusiast understanding, what happens is that instead of applying the discoveries of narrow AI, researcher are jumping into AGI which doesn&#x27;t help to spread IA innovations and lower the chance of emergence of new discoveries not necessarily related to the field of IA or AI.<p>That&#x27;s how I understand that aiming for IA provides more overall benefits.