Fan of Segment. Their team are super helpful. Recommend it. I&#x27;ve not really found a reason yet to not like them. Sure sometimes you need a lit bit of ad-hoc work, but the benefits outweigh the costs in my opinion. Sometimes the engineers aren&#x27;t in charge of the decision making process on analytics, so selling management an &quot;insurance&quot; policy, which is how I see Segment, is very powerful to get things done. Service provider not working out for you? Switch it. No code changes.<p>Also, I don&#x27;t believe the argument you can get away with one provider. MixPanel told me they don&#x27;t do emojis in email subjects because their CEO doesn&#x27;t approve of it. Don&#x27;t want to get anyone in trouble, but I kid you not I have that email and instantly made me look elsewhere for email service - why should 1 person dictate my companies marketing strategy? Segment prevented a lot re-work for this.<p>Anyway, in short, Segment is good for the market because it means services have to up their game as lock-in isn&#x27;t as strong...except for Segment&#x27;s!