Let&#x27;s be practical, and I don&#x27;t mean this in a cynical way: The goal isn&#x27;t to actually BE honest.<p>The goal is for the employees to feel as if you ARE being honest, and that they have something positive to focus on that is not just plain disappointment and insecurity.<p>Plenty of corporate drones take this too far and focus too much on the sugar-coating to the point that only other top corporate drones think the email is a good one.<p>But I think Dorsey&#x27;s passes the b.s. test (Most people&#x27;s reactions, even those being fired isn&#x27;t going to be &quot;what a load of b.s.&quot;)<p>Could he be more direct? Yes. But it would come at a risk of coming off as callous and incosiderate.