They got <i>a lot</i> of links to abc.xyz when they announced the name change.  Think of every major news source linking to it.  People don&#x27;t talk about the regular alphabet a lot online, and when they do, what would they link to?<p>Nothing nefarious here.  It&#x27;s the same reason that [python] shows a whole bunch of links to the programming language and one news story about Monty Python, with no mention of the animal.  Or why [jaguar] has 2 links, 3 ads, and a knowledge panel about the car, a bunch of tweets and news stories about the sports team, and only one link about the cat.  Google shows you what people talk about, not what&#x27;s in people&#x27;s heads.