How does Bonobos get around the fact that you&#x27;re just getting a similar style, and <i>not</i> tailored pants?<p>The biggest issue with buying mass produced clothing online, is that two pairs of the <i>identical</i> style have wildly different fits and shrinkage behavior.  For example, Levis.  I have to try on about 10 pairs of 501s before I find one that fits.  After the first wash, all bets are off.<p>I think Bonobos is going to have the issue.  Except, now you have a customer that is angry because they spent an afternoon finding pants that fit, only to have those &quot;same&quot; pants shipped and <i>not</i> fit.  Unless Bonobos steps up tailoring on demand (think Black Lapel), I think they are going to have enormous trouble satisfying the customer.