First of all this is not a Google-only project. There are many partners. See e.g. <a href="https:&#x2F;&#x2F;blog.twitter.com&#x2F;2015&#x2F;introducing-accelerated-mobile-pages-0" rel="nofollow">https:&#x2F;&#x2F;blog.twitter.com&#x2F;2015&#x2F;introducing-accelerated-mobile...</a><p>&lt;amp-pixel&gt; supports all kinds of tracking. You just give it a URL. Ironically it does not work with Google Analytics but we&#x27;ll fix that eventually. Most others should work.<p>&lt;amp-ad&gt; currently supports these ad networks <a href="https:&#x2F;&#x2F;github.com&#x2F;ampproject&#x2F;amphtml&#x2F;blob&#x2F;master&#x2F;builtins&#x2F;amp-ad.md" rel="nofollow">https:&#x2F;&#x2F;github.com&#x2F;ampproject&#x2F;amphtml&#x2F;blob&#x2F;master&#x2F;builtins&#x2F;a...</a> We are super happy to add more. We want to support all networks.<p>You suggest elsewhere there is revenue sharing involved, but that is not true. amp-ad just loads an ad. This is controlled by the publishers and and their agreement with the advertiser. Google only plays a role if it happens to be the ad network (or the advertiser) involved.