Pretty much sums it up, if you are not growing some business it means your dying, because every business that isn&#x27;t a state mandated monopoly dies eventually. Older more established companies will have parts growing while other parts are fading, that reinvention cycle is critical to staying relevant. If you&#x27;re a one product company and your growth slows, and you aren&#x27;t growing the next thing, it means you&#x27;re now heading toward non-existence.