That&#x27;s approaching from the wrong angle. I am not responsible for publishers adopting a distribution format that allows me to render their content without ads (HTML). If they can&#x27;t survive in an environment where people can freely (ethically, morally, and legally) block ads [1] then that really is their problem and not mine. The web has changed the face of publishing, but the world has no obligation to keep someones revenue stream going.<p>[1] It really shouldn&#x27;t be called &quot;blocking&quot; ads. It&#x27;s really just choosing not to render them. When I control the rendering device (my browser), I can make it do whatever I want. Good luck showing me your video ad when I&#x27;m browsing with &quot;links&quot;.