I&#x27;m sorry but I&#x27;m not quite sure what you mean by this?<p>In 2011, 96% of Google&#x27;s revenue was from AdWords -- in recent years that has lowered slightly due to their diversification and cloud services, but it&#x27;s still at least a 70% share of their gross revenues.<p>Facebook is currently ~80%.<p>The money is in the ads.