They beat Lycos etc by having a better product built around a very different paradigm : better performance from the text search, negating need for the heavy graphical hinting.<p>That&#x27;s what I was trying to get at :)<p>For the time I&#x27;d also argue that their &quot;on-boarding&quot; was excellent: a textbox and two buttons, you can&#x27;t get simpler :)<p>The 2015 equivalent would be adding animated instructions in a pencil typeface on the search box and buttons. The demographics and expectations are different now.