&gt; Not every concertgoer is convinced. “From a business-strategy perspective, it completely devalues the brand,” said Roderick Branch, a 39-year-old lawyer in Chicago who attends symphony-orchestra performances about once a week. The very idea, he said, is “akin to Mouton Rothschild using its wine to make and sell sangria.”<p>Is it just me, or is this guy the epitome of snob&#x2F;hipster?  He goes weekly, probably because he&#x27;s far above the entertainment choices of the Philistines around him, name-drops an expensive wine so he can denigrate a beverage he deems not classy enough.  If too many people start showing up to these performances, he might have to find a more niche form of entertainment so he doesn&#x27;t have to rub shoulders with the plebs.<p>To be less snarky, I guess he&#x27;s just saying he doesn&#x27;t like it, so that&#x27;s fine.  Ultimately these groups are working to make some money and send whatever artistic message they choose (and they seem happy on both counts), not to satisfy one certain person in the audience.<p>Some people act like &quot;classic&quot; things are inherently purer or even different than modern ones, but for example Shakespeare has vulgar jokes and was performed to earn money, just as modern entertainment has &quot;baser&quot; content and motivations.  It doesn&#x27;t mean both can&#x27;t also teach us about timeless themes, the human condition, etc.