I think your response rate in relation to time spent on the application has a third element, and that&#x27;s your audience. If you are applying to giant corporate bank, your resume is first being read by a machine (ATS) scanning for words. I have no idea if your cover letter is being read. Time spent customizing is no better than basic SEO optimization perhaps.<p>Contrast this with applying for a startup where the CTO is reviewing the resumes, and you mention in the body of the application (they don&#x27;t want a formal cover letter of course) that you&#x27;ve used their API and say something about how easy the experience was. You&#x27;re getting an interview, unless you are largely unqualified.<p>I understand your complaints on process, and that&#x27;s why I only work represent startups and smaller companies that usually let me streamline the process for clearly qualified individuals. I, too, was once frustrated by the process of some of my clients.