&gt; “International data transfers are the lifeblood of the digital economy,” said Townsend Feehan, chief executive of IAB Europe, which represents online advertising companies including Google as well as small start-ups. The ruling “brings with it significant uncertainty as to the future possibility for such transfers.”<p>A typical reaction for some, sigh.<p>They can have all the certainty they want. Just stop transfers and they will be certainly stopped. But somehow I suspect it&#x27;s actually not uncertainty which worries them.