They wanted to play with the other kids, but no one invited them, so they threw their own party despite not knowing how to throw one.<p>Biggest problem of (small) German tech companies IMO.<p>I worked for one myself and they had really good core technology, but that was it. The angelo-saxon companies always outplayed them, because they&#x27;re just so much better at PR. Even their developers are better at this than most marketeers that burn money on a daily basis in Germany...