This is a great question and one that probably merits a long-form discussion.<p>One thing I&#x27;m certain of is that aggregation of content directly in a way as to provide the holy grail of streaming everything is simply never going to happen because rightsholders are unwilling to cede control of distribution to a powerful entity like Netflix or iTunes (hence Netflix&#x27;s pivot to focus on production and exclusives so they can control their own destiny).<p>But it&#x27;s also clearly not viable for the majority of rightsholders to do their own distribution, at least not yet.  As much as streaming technology is commoditizing and device manufacturers outside of Apple&#x2F;Android are converging on web-based platforms, it&#x27;s still a massive effort to build a good UX and make it available everywhere that counts.  There is clearly huge opportunity for platform makers like Apple to capture value by enabling distribution like they did with the iTunes Store and App Store.  There is also opportunity for new middleman strategies like white-label apps, or transparent aggregation that would be something akin to channels-within-an-app type of setup<p>At the moment there&#x27;s so much churn happening and so many different strategies that it&#x27;s very hard to predict what the landscape will look like in 5-10 years.  The only constant is that cable companies are being rapidly disintermediated, because they were overly reliant on their monopoly status, and have no talent in either production or UX design so I don&#x27;t see much chance for them to survive.<p>If I had to sum my thoughts up it is that the apps of today are replacing the channels of yesterday.  The most successful channels are themselves becoming apps (eg. HBO).  In the past channels were distributed either as broadcast or as cable, but there is not such a clear distribution pattern for apps.  Already apps are available on numerous devices, all with their own idiosyncrasies, sometimes overlapping with other platforms and sometimes not.  Platforms that were relevant just a few years ago (Boxee) are completely gone, and new platforms are launching every day.  I agree wholeheartedly with Tim Cook&#x27;s assertion that the future of TV is apps, but I don&#x27;t have a clue what the platforms will look like in a few years.  MUBI will continue to be one of those apps, mostly independent (although we rely on platforms so there&#x27;s always a degree of cooperation involved), certainly not integrated exclusively into a larger offering ala Netflix or IPTV.