40% sounds hysterically optimistic.  Typical margins in the restaurant business are around 3%, and while HelloFresh&#x27;s model  and costs are obviously pretty different, they&#x27;re still grappling with restaurants as competitors and dealing with many of the same problems: supply chain management, perishable product, hygiene and quality are a major concern, labor-intensive business, etc.<p>Also, given the rate at which HelloFresh is throwing around free boxes and discount coupons and special offers here in Australia, I would be astonished if they&#x27;re profitable at all.