people in dire situations do not make rational decisions (hell, people not in dire situations don&#x27;t either, which is why this[1] exists).<p>[1]:<a href="http:&#x2F;&#x2F;www.nickkolenda.com&#x2F;psychological-pricing-strategies&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.nickkolenda.com&#x2F;psychological-pricing-strategies&#x2F;</a>