<i>“Call me crazy, but I’m hoping we can build something standalone,”<p>“The e-commerce business is really challenging, and we feel like with this online-offline equation we’ve really unlocked something that can scale,”<p>“I have a long vision for the company, one that could take decades to unfold, and I didn’t think that my running the company day-to-day was necessarily optimal to getting there.”</i><p>So after 8 years unable to scale, they now want to scale by building brick-and-mortar stores where you can try a product that you can only buy online?<p>Am I missing something here?