Specific applications are usually better than their generic competitor. A gerneric web search might be able to find some of the same information but the service yell and yellow pages provides is really vastly more effective. I genuinely couldn&#x27;t find a stationary shop locally using google and maps this week a task I completed in 30 seconds on yell.co.uk.<p>I am not looking forward to the inevitable death because I dont think there is a viable alternative right now and certainly not one with the quality of data that makes yell so useful. Local business searches are just awful everywhere but on yell which is why its still alive.