Thank goodness there are rules against truly indistinguishable, native ads.<p>Because they mislead customers into thinking positive-leaning advertisements are actual reviews of products.<p>Further reading:<p><a href="http:&#x2F;&#x2F;adexchanger.com&#x2F;publishers&#x2F;ftc-publishers-will-be-held-responsible-for-misleading-native-ads&#x2F;" rel="nofollow">http:&#x2F;&#x2F;adexchanger.com&#x2F;publishers&#x2F;ftc-publishers-will-be-hel...</a><p><a href="https:&#x2F;&#x2F;m.reddit.com&#x2F;r&#x2F;KotakuInAction&#x2F;comments&#x2F;38gocf&#x2F;ethics_major_ftc_update_the_ftc_has_updated_their&#x2F;" rel="nofollow">https:&#x2F;&#x2F;m.reddit.com&#x2F;r&#x2F;KotakuInAction&#x2F;comments&#x2F;38gocf&#x2F;ethics...</a>