I think there are a couple of things. First, it&#x27;s meant to complement rather than replace your default keyboard, which is  where I think most third party implementations go wrong (it&#x27;s very hard to best Apple&#x27;s autocorrect and people are used to using the default keyboard for typing). Then I think the advantages with Winston are that it aggregates a number of useful services (Yelp, Giphy, Spotify, etc.), has a simple design with no need to learn anything new (like gestures or swiping), and includes search functionality. But I&#x27;d love to get any feedback as well!