To be fair, ask webcomics guys and photographers about piracy - they get the worst of it.  Big companies that would never dream of encouraging you to pirate videos and songs functionally encourage you to swap images around constantly, stripped and re-watermarked and whatnot.<p>So yes, I do feel a bit bad for small independant artists who watch the standards bodies work themselves into a fury to protect video and audio content while they have to deal with Google Image Search and 9gag.