I like their shirts a lot (much better fit than J-Crew and Banana, much higher quality than H&amp;M), but it&#x27;s still difficult to justify a $100 shirt from Bonobos when I can get a <i>very similar</i> shirt from Uniqlo for $30.<p>The pants I can understand, though as someone who primarily wears slim&#x2F;skinny jeans, I&#x27;m not their pants demographic. I&#x27;d imagine that there is a large market for properly-fitted pants though, as most stuff from Banana Republic and Jcrew are billowing and terrible.<p>But overall, I find it hard for frequently-worn shirts and pants to last more than a couple years anyway, between wear+tear and style changes. Paying 200% more for a product that is only <i>slightly</i> nicer (but not &#x27;you will own this for years to come&#x27; quality, such as a nice boot) and difficult to buy&#x2F;return is a hard sell. If someone truly has the money to blow, it&#x27;s better off going to smaller designer ultra-high-quality (or fashionable) brands.