Yes, it&#x27;s to grab your attention with the broad subject, and then tell you something interesting about it. This ensures that you click on the headline.<p>In your version of the headline &quot;Signs of Insiders&#x27; Edge in Fantasy Sports&quot;, your typical American reader has already lost interest by &quot;Signs of Insiders&#x27; Edge&quot; which is kind of an obscure metaphor.<p>Whereas the paper one grabs the attention with &quot;Fantasy Sports&quot;. You like fantasy sports, you play fantasy football at your cubicle job every day. &quot;Insiders&#x27; Edge&quot;? Oh shit, there must be something wrong with it. Better click on the headline and check that out.<p>Boom, NYTimes serves you 200 ad impressions (or sells a paper copy).