I am an Everlane fan (wearing one of their tees right now, actually), but I find their low&#x2F;no-markup marketing message to be a turn-off.<p>For example, the shirt I&#x27;m wearing is $22, but they claim a comparable shirt costs $50. The reality is it feels like a $22 t-shirt. I know what to expect from a $50 t-shirt — almost always a $20 shirt with a $30 logo. Occasionally a $50+ t-shirt has something special going on (usually in the thickness&#x2F;stitching), but the Everlane shirts are standard quality with a cut that fits me well. And the &quot;comparable value&quot; inflation of the women&#x27;s clothing seems even worse.<p>The style is enough; would rather not be told I&#x27;m getting a special deal that I don&#x27;t think I&#x27;m getting.