Genuine question: How do companies with such vague and unimformative home pages become so widely-used? I&#x27;m sure their platform is great, but I couldn&#x27;t tell from their home page what they do, and wasn&#x27;t interested enough to keep reading. And Optimizely isn&#x27;t the only culprit by any measure. Is it just word of mouth? Or are most people somehow more likely to use a product with a vague and buzzword-laden description over something more succinct and to the point?