This camera, like many that have come before it are likely to be subject to the uncanny valley of market. Consumers won&#x27;t want to stomach the price tag and professionals are already accustomed to their DSLR&#x27;s, and in most cases have significant investment in specific brand and&#x2F;or lens type with a lot of expensive glass.<p>Professionals don&#x27;t care about the bulkiness of their cameras, they care about the performance and flexibility. DSLRs have 20+ years of development in terms of speed, durability, flexibility and the raw image processing power that the giants have spent decades perfecting (lots of work on DSPs).<p>How many pictures can it take in burst mode? How long does the battery last? Can I use my suite of existing lenses with this?<p>Sorry to say this camera, while unique and technical marvel, has an uphill battle from the business perspective. It&#x27;s interesting from a niche perspective but I don&#x27;t see it becoming a huge success financially for them, which is unfortunate because many talented people probably worked on this.