To be clear, with most of the celebrity adopters, they&#x27;re often given the device and sometimes paid to use it.<p>Here in Toronto, I&#x27;ve seen marketing teams of people handing out this device and rolling around Yonge-Dundas square (sometimes cast as times square in feature films) in a guerilla marketing push.<p>It doesn&#x27;t mean they&#x27;re not cool and fun, but the breathless articles about how cool, hip, and trendy people are &quot;suddenly using the device&quot; are often coordinated.