Presumably smart-device companies. I think the main offering here is the secure communications API. Companies who know how to build interesting hardware often aren&#x27;t security experts.<p>Wifi connected televisions, for example, are often very poorly secured. Of course, it&#x27;s not the end of the world if someone powers off your TV remotely or changes the channel.<p>But with internet connected devices becoming commonplace (the example they use on the page is a thermostat), security becomes more and more important. I would rather not have a hacker set my thermostat to 30C (85F) while I&#x27;m on a winter vacation. Or turn my stove on. Etc.