It&#x27;s not just you. The video, while beautiful, is completely superfluous and distracting from the target market. In the video, nice people use a cool smartphone to take pictures. One edits them on their computer. People are enjoying what they are doing. I had to guess, based on the fact that the camera appears to have multiple (independent?) lenses, that some kind of computational method was combining the image data, and then returning to the site revealed that this is basically the case.<p>Many questions remain unanswered. Will I be able to fully edit the photos on my phone, or do I need to get a Mac and some custom software to really take advantage of this system? Will the software on the device be open? I&#x27;d like insurance against the unfortunate case that you make a nice device but then go out of business. Will the battery be replaceable? A non-replaceable battery in a $1600 handheld device is a really nasty design decision.<p>In short, really nice, and I would love to drop $200 right now to reserve one, but I&#x27;m afraid that I won&#x27;t be able to undo the reservation if it turns out that the feature set of the phone doesn&#x27;t match up with my practical needs. Marketing: you are losing sales right now. Go back to the beginning and explain to us <i>why</i> this is a good device.