Yeah, I was reading a little about it and it&#x27;s fascinating.  It&#x27;s a case of the full product development capabilities moving into the actual factory, so no outside company needs to design or own the product.  The actual factory stamps it out and the outside company just brands it and sells it retail.  And when combined with nonexistent intellectual property protections, in this case, no one even seems to be sure which company or factory originated the design.  And no one cares.<p>The downside is there is no way for the consumer to rely on a trusted brand with good quality.  It&#x27;s a total crapshoot.