<i>&quot;Typical margins in the restaurant business are around 3%&quot;</i><p>But restaurants have much higher real-estate costs, typically need more staff, need to stock a wider range of product... plus, product that spoils in customers&#x27; fridges was still paid for.<p><i>&quot;Also, given the rate at which HelloFresh is throwing around free boxes and discount coupons and special offers here in Australia, I would be astonished if they&#x27;re profitable at all.&quot;</i><p>If they&#x27;re a high growth company in a niche with high growth competitors and sticky customers, being profitable at all would be a horrible move.