Sure, but as usual, anecdotal evidence isn&#x27;t worth much[1]. I&#x27;m sure I can point you to traditional display ads that I&#x27;ve seen on the Web that are tasteful, useful, and unobtrusive.  Does that obviate all the complaints people have about display ads overall?  Of course not.  Similarly, the amount of times I&#x27;ve heard a podcast say &quot;this episode sponsored by blahblah, [explanation of blahblah]&quot; doesn&#x27;t erase the amount of examples I&#x27;ve seen of an article with a tiny &quot;sponsored by X&quot; at the top.  And as is inevitable when financial pressure is great enough, you end up with even well-respected publishers resorting to stuff like this: <a href="http:&#x2F;&#x2F;adage.com&#x2F;article&#x2F;media&#x2F;york-times-shrinks-labeling-natives-ads&#x2F;294473&#x2F;" rel="nofollow">http:&#x2F;&#x2F;adage.com&#x2F;article&#x2F;media&#x2F;york-times-shrinks-labeling-n...</a><p>[1] I&#x27;m aware that you&#x27;re explicitly providing a counter-example, so I&#x27;m not disagreeing with your comment.  Just saying that it doesn&#x27;t really address my point.