The search engines just need to penalize sites or result pages that have all these piles of bloat in them if they want to be a forcing function in the mobile web getting quicker. Push crappy experiences lower in the results and you can be sure news and aggregator sites will clean up their act.<p>That Google et. al. are publishing a parallel framework to HTML indicates their goal is not just making mobile web faster, but in controlling that experience, to whatever end they may have in mind.