It&#x27;s funny how people will believe that one person, Satya Nadella, can have such a profound impact on a company of hundreds of thousands of people. It&#x27;s all about crafting a story and offering people an explanation for why the company is changing.<p>I wish there was some type of bayesian submarine-ometer[1] that took the baseline percentage chance of any &quot;article&quot; being dressed-up PR on a particular website and performed some type of analysis on the company&#x27;s marketing spend, brand perception, buzzwords, the interests of the article&#x27;s author, and the article&#x27;s similarity to other positive articles on the company&#x2F;product.<p>[1] <a href="http:&#x2F;&#x2F;www.paulgraham.com&#x2F;submarine.html" rel="nofollow">http:&#x2F;&#x2F;www.paulgraham.com&#x2F;submarine.html</a>