Google makes money from ads, and now Microsoft is shifting towards that strategy with Win 10 being free etc. Apple on the other hand makes money from hardware, app store, 30% or whatever it is on ebooks and inapp purchases. I&#x27;m not really THAT surprised - only so much as I thought Apple would want a slice out of both pies, but it stands to reason that they can bleed much more from Google by blocking ads than they could gain from partnering with (or creating) ad networks.