&gt; Only across riders who can afford the surge price. It&#x27;s the utility-minimizing choice for the rest.<p>It&#x27;s really not. Without surge pricing, the people who can&#x27;t afford surge pricing experience significantly worse outcomes as well. Specifically, they end up with very high wait times and cancellation rates, which ends up being a lot worse than the counterfactual world in which they saw the surge pricing and decided to take the subway instead. We have solid evidence for this: <a href="http:&#x2F;&#x2F;faculty.chicagobooth.edu&#x2F;chris.nosko&#x2F;research&#x2F;effects_of_uber&#x27;s_surge_pricing.pdf" rel="nofollow">http:&#x2F;&#x2F;faculty.chicagobooth.edu&#x2F;chris.nosko&#x2F;research&#x2F;effects...</a>