Well, some people want exposure to bitcoins without necessarily understanding the block chain, recourse or anything really. That&#x27;s the whole pitch behind everything the Winklevosses do in this domain. That&#x27;s why they opened a bitcoin exchange traded fund and that&#x27;s probably their rationale behind this exchange. Saying that &quot;your dollars are eligible for FDIC insurance and never leave the country&quot; makes someone think that their bitcoin balance is FDIC insured. I wasn&#x27;t sure at first either and stock exchanges very explicitly state that their products are not FDIC insured and may lose value. Maybe the exchange has a similar disclaimer when you buy bitcoins on the exchange but I still think its a bit misleading to have that basically front and center.<p>Nothing wrong with wanting to invest in bitcoins without fully understanding them.