Yep, and the context for this was Facebook&#x27;s recent purchase of Instagram:<p><a href="http:&#x2F;&#x2F;www.usatoday.com&#x2F;story&#x2F;tech&#x2F;2012&#x2F;12&#x2F;05&#x2F;instagram-twitter-cards&#x2F;1748197&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.usatoday.com&#x2F;story&#x2F;tech&#x2F;2012&#x2F;12&#x2F;05&#x2F;instagram-twit...</a><p>&gt; <i>&quot;We wanted to make sure we direct users to where the content lives originally, so they get the full Instagram experience,&quot; Instagram CEO Kevin System said, &quot;It&#x27;s just about where do you go to interact with that image? We want that to be on Instagram.com because it has a better user experience currently.&quot;</i>