&gt; The payments — to support both Cruz and Fiorina — have added to the air of mystery around Mercer. Is he motivated purely by conservative ideology? Or is there something more, such as translating his big-data expertise into campaigning? Cruz is building an aggressive voter targeting operation, bringing in a pro-Republican company specializing in personality profiling that has been paid millions by Mercer-backed political committees.<p>He supports the Club for Growth, NRA, American Crossroads, and GOP Congressional candidates and has since he became wealthy.<p>Its pretty clear its purely ideological.<p>I&#x27;m not sure why he is considered a &quot;mysterious reclusive&quot; type figure given he has been doing so for nearly a decade.<p><a href="http:&#x2F;&#x2F;www.washingtonpost.com&#x2F;news&#x2F;wonkblog&#x2F;wp&#x2F;2013&#x2F;10&#x2F;11&#x2F;heres-who-pays-the-bills-for-ted-cruzs-crusade&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.washingtonpost.com&#x2F;news&#x2F;wonkblog&#x2F;wp&#x2F;2013&#x2F;10&#x2F;11&#x2F;he...</a><p><a href="http:&#x2F;&#x2F;blog.oregonlive.com&#x2F;mapesonpolitics&#x2F;2010&#x2F;10&#x2F;wealthy_financier_is_mysteriou.html" rel="nofollow">http:&#x2F;&#x2F;blog.oregonlive.com&#x2F;mapesonpolitics&#x2F;2010&#x2F;10&#x2F;wealthy_f...</a><p>He might have been &quot;mysterious&quot; 5-6 years ago when he had only done a couple of things but at this point? Really?