Trust initially makes you decide to use something (marketing) and trust also makes decide to stay with it (loyalty). Marketing itself is mostly related to raising interest, but it frequently &#x27;hacks&#x27; trust by using biases to establish quick and cheap trust with consumers. If a company&#x27;s product is trustworthy (real trust, not biased trust) then the loyalty becomes strong with the customer. Companies who acquire other companies regularly have identified their bad habits of using too much marketing to try to get more customers and instead focus on buying loyalty through an acquisition.