Most controllable costs get outsourced. It&#x27;s not that everybody <i>can&#x27;t</i> run their own datacenter. It&#x27;s that often it makes a lot of sense not to.<p>You&#x27;re implicitly assuming that having not-terribly-tech-savvy organizations (like governments) protect their <i>own</i> data is somehow better.<p>In theory you could keep all the personal data not connected to the net at all, in any way. In practice, before long nobody is going to do that except extremely paranoid organizations like the NSA, CIA and military (and equivalent non-US organizations.)