Some nice moves from Lyft. Feels like they&#x27;ve really upped their game with this and it will be an incredible case study if they&#x27;re able to surpass Uber who has a head-start, which almost never happens.<p>Reminds me of the days when alltheweb had just become the popular SE beating AltaVista, Excite and others, and Google stormed in and cleaned up.