Well, most publishers actually use fairly optimized HTML&#x2F;CSS and most publishers use a CDN. But there&#x27;s only so much you can do if you don&#x27;t want to get rid of those 5 ad networks, 7 analytics services, 2 sidebars and just generally a whole bunch of crap that has nothing to do with the article.<p>The innovation of Facebook instant articles and AMP isn&#x27;t technical, it&#x27;s that they have been able to convince  publishers that getting rid of all the bells and whistles will actually benefit them – and that if they don&#x27;t do it, it will harm them because huge traffic drivers like Twitter won&#x27;t put up with it anymore.