Many of the comments on here are pretty negative.<p>I&#x27;m pretty sure it is partly because most startups are started in some Garage without 250 million in runway. That doesn&#x27;t mean this won&#x27;t work. The fact that they are in New York&#x2F;New Jersey and not in San Francisco might be another reason but that also does not mean this won&#x27;t work.<p>Just because you can&#x27;t understand it does not mean it won&#x27;t work, in fact it probably means it&#x27;s more likely to work.<p><a href="http:&#x2F;&#x2F;techcrunch.com&#x2F;2015&#x2F;09&#x2F;11&#x2F;a-month-after-launch-discount-shopping-site-jet-com-becomes-4-marketplace&#x2F;#.7mel8w:SgFf" rel="nofollow">http:&#x2F;&#x2F;techcrunch.com&#x2F;2015&#x2F;09&#x2F;11&#x2F;a-month-after-launch-discou...</a><p>They already passed some big names in this space.<p>They are clearly doing something right. The near 100% growth month over month they quoted today on some of these articles is also pretty good indication that things are probably working, the fact that they had a reported million dollars in sales in their first day of opening the site is probably another good indication that they might be onto something.<p><a href="http:&#x2F;&#x2F;recode.net&#x2F;2015&#x2F;07&#x2F;22&#x2F;jet-the-new-amazon-competitor-hits-1-million-in-sales-on-launch-day&#x2F;" rel="nofollow">http:&#x2F;&#x2F;recode.net&#x2F;2015&#x2F;07&#x2F;22&#x2F;jet-the-new-amazon-competitor-h...</a><p>It&#x27;s too hard to tell with these kinds of things but this is a smart decision to not lock themselves into a Prime&#x2F;Costco only model and certainly not an indication that things aren&#x27;t going to work.<p>They have only actually launched and been live for two or three months their trial memberships were probably not even up yet considering they gave everyone like six months or a year free.