&gt; <i>A small company cannot do it. Okay, so what?</i><p>So, have the state (or city) build the damn last mile.  It&#x27;s a public service, just like electricity and water.  (If it&#x27;s not a public service, maybe it should be.)  Then have the state <i>get the fuck out</i> by leasing the lines (or the bandwidth in the lines) at some price (preferably without bulk offers, which favour big providers).<p>I bet prices would fall <i>way faster</i> with a scheme like this.<p>Also, I&#x27;d be wary of Google being my ISP.  They spy on me way too much already, I&#x27;d rather limit my interaction with them (I&#x27;m off Gmail, and use DuckDuckGo).  Not to mention the obvious conflict of interest created by the vertical integration: they are ISP <i>and</i> content provider.  To name one example, the temptation to make YouTube go smoother than Netflix is significant.