If one were to follow the highly-cynical concept that &#x27;every article is a &quot;submarine article&quot; for something&#x27;, then it could logically follow that many of the apartment-bashing articles are secretly advertisements for house sales.<p>If you run a house construction general contractor, or maybe you&#x27;re a lumber producer, and your sales hit a slump, how do you advertise? Everyone hates &quot;normal&quot; ads, but &quot;native&quot; ads are too new to be known. So you write up an article about the pains of apartment living, and shuttle it off to your friends at an influential newsblog.