Disclaimer: I&#x27;m not an expert, I just play one on the Internet :)<p>In my opinion, websites do not bring much to the table to that kind of SMEs, unless they offer some added value (online booking or something). They&#x27;re just the modern equivalent of a Yellow Pages listing. A creative company probably can add a lot more value though, but I don&#x27;t think a website drives business unless it becomes a part of a wider marketing strategy (my experience is not in the U.S., it might be a lot different there).<p>You&#x27;re also mixing two very different kinds of services, professional services like accountants are VERY different from someting like a beauty salon or a cleaning service.<p>Social media in general and Facebook in particular, on the other hand, bring a lot of value to the second category of business owners (beauty salon, cleaning service), and make engagement with customers a lot easier.<p>I think Yelp or equivalent listings are also important for SMEs to monitor.<p>In spite of a lot of effort by several startups, there still isn&#x27;t a great solution for &quot;local&quot; services.