I think your interpretation here is missing the same point most of critical comments here are - the article is not advocating generalizing doing a little as a global moral axiom. Instead, the article is concerned about the problem people (unconsciously) subscribing to Copenhagen Interpretation of Ethics cause - by criticizing everyone who does a little (thus inteacting with the problem) instead of not doing anything at all, they&#x27;re creating an atmosphere where someone who wants to help will be afraid their help will not be enough and will trigger criticism, so it&#x27;s more likely they&#x27;ll choose to ignore the opportunity to do good. It&#x27;s not &quot;doing little&quot; vs. &quot;doing a lot&quot;, but &quot;doing as much as we can&quot; vs. &quot;not doing anything, because &#x27;as much as we can&#x27; won&#x27;t be enough to avoid the hate&quot;.