Not a clone. Hellofresh was founded in 2011 ( <a href="http:&#x2F;&#x2F;goo.gl&#x2F;Dct4ZY" rel="nofollow">http:&#x2F;&#x2F;goo.gl&#x2F;Dct4ZY</a> ) and BlueApron in 2012 ( <a href="https:&#x2F;&#x2F;goo.gl&#x2F;gCQ3SI" rel="nofollow">https:&#x2F;&#x2F;goo.gl&#x2F;gCQ3SI</a> )