He can&#x27;t control what the media writes. For example, the article was titled &quot;Facebook working on &#x27;dislike&#x27; button, Zuckerberg says&quot;, but here&#x27;s the actual quotes from that exact article:<p>&quot;It&#x27;s important to give people more options than just &#x27;like&#x27;&quot; to help express empathy and sympathy, Zuckerberg said. &quot;Not every moment is a good moment.&quot;<p>&quot;Some people have asked for a dislike button because they want to say, &#x27;That thing isn&#x27;t good.&#x27; And that’s not something that we think is good for the world. So we’re not going to build that,&quot; Zuckerberg said at the time.<p><a href="http:&#x2F;&#x2F;www.usatoday.com&#x2F;story&#x2F;tech&#x2F;2015&#x2F;09&#x2F;15&#x2F;facebook-working-dislike-button-mark-zuckerberg-says&#x2F;72320136&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.usatoday.com&#x2F;story&#x2F;tech&#x2F;2015&#x2F;09&#x2F;15&#x2F;facebook-worki...</a>