This camera is not only doing bracketing, it is simultaneously capturing multiple images at multiple focal lengths and exposures.  It is then stitching this data in software to make composite images that can be re-focused, re-zoomed and change depth of field after an image is composed.<p>They are calling it the first multi-aperture computational camera.<p>edit:
Just discussed this some around the coffee pot, that the real value of this tech will be in new cell phones 2-3 generations down the road. I then saw this press release about light.co and Foxconn.  they have already licensed this tech.  <a href="http:&#x2F;&#x2F;spot.light.co&#x2F;light-partners-with-foxconn&#x2F;" rel="nofollow">http:&#x2F;&#x2F;spot.light.co&#x2F;light-partners-with-foxconn&#x2F;</a>