I always had thought that I could never get used to the taste of Diet Coke...but I worked at a place where the fridge was entirely stocked with Diet Coke and I grew to be just fine with it. I guess it&#x27;s an affirmation of the saying, &quot;you like what you eat, not eat what you like&quot;.<p>My favorite drink these days is the Dr. Pepper Ten...Diet Dr. Pepper has always been my favorite tasting of the sodas, but &quot;Ten&quot; purports to fit a good amount of sweetener in 10 calories...which to me, is just about as good as 0.<p>But yeah, I feel if they pushed diet sodas half as hard as they did regular drinks, the companies would eventually make a stable profit from it. But maybe it&#x27;s too hard, institutionally, to purposefully cut into a profit center...in the same way that it was probably difficult for newspapers to try to compete with Craigslist because no ad manager would idly sit by and let his profit-making department be slashed.