Cable and Satellite split the market in the U.S.<p>If you are in an an urban or a rural area in the lower 48 you can get a satellite package that is roughly equivalent to a cable package -- although you might need to cut down a tree or win a fight with your landlord,  homeowner&#x27;s association,  etc.  The only real drawback is that fading can get bad when it is wet (say you are staying at home watching TV because of a snowstorm but you can&#x27;t get any TV)<p>For TV-only service there is definitely a price war situation with cable in urban areas,  but all the services differentiate themselves as best they can.  If you can&#x27;t get enough of American Football,  for instance,  you can get the &quot;NFL Sunday Ticket&quot; from DirectTV which gives you pretty much all the football you could get without violating some law.