A big misconception about fixing food deserts is that if we could &quot;just add healthy options&quot;, the problem would be solved. But it&#x27;s not that simple ~ it&#x27;s an education and cultural issue. Where I live has a lot of red dots on this map and is not considered a food desert, I&#x27;ve got several grocery options. The issue is folks here are deeply steeped in modern southern food culture (fried on top of fried everything. all white bread and meat. very few vegetables, if any) combined with low income and education. They simply don&#x27;t want to eat &quot;rabbit food&quot; (I&#x27;m quoting from actual conversations). Suggest anything different to them and they are offended. My (obese with numerous health issues) neighbors think my wife and I are &quot;libruls&quot; because we eat normally. It&#x27;s a whole different mindset that you must empathize with and understand before talking about how to fix it.