If you&#x27;re on their homepage, it&#x27;s probably because you were referred there by someone or something that already told you about them. The homepage has just what a referral needs: a one-field signup form, some other brands using them so you trust the referral gave you good advice, and enough branding to show you you&#x27;re in the right place.<p>If you&#x27;re coming from anywhere else, like an ad, it&#x27;s going to be linked to a landing page tailored to that source. For example, if you search &quot;A&#x2F;B testing&quot; on Google, you&#x27;ll find an ad that links here, not to their homepage: <a href="https:&#x2F;&#x2F;www.optimizely.com&#x2F;ab-testing" rel="nofollow">https:&#x2F;&#x2F;www.optimizely.com&#x2F;ab-testing</a>