If you think profits are still the driving force of what matters, then you will never build an Instagram or WhatsApp at the exit values they achieved.<p>This sounds like 90&#x27;s bubble talk, but &quot;eyeballs&quot; do matter.  Investors and the market care about the current social value of a product in terms of the value &#x2F; growth of their user base.<p>Ask many millenials&#x2F;teens and they say they more meaningfully interact with Instagram than Facebook.  That fact about social trends is worth its weight in gold in terms of its user base.