&gt;<i>I think when he says &quot;genuine&quot;, he means they are genuinely giving it a try, not that they are doing it out of pure spiritual authenticity.</i><p>Yeah, that makes sense.<p>&gt;<i>Most business decisions (and most decisions) are made on some other basis than passion, nothing wrong with that.</i><p>Well, I prefer it to be the other way. And I could trace most issues with QA, scams, etc, on that. If they don&#x27;t love and take pride in what they sell, they shouldn&#x27;t sell it.