There&#x27;s certainly a tradeoff between shotgunning and carefully crafting an individualized approach. I&#x27;m not sure it&#x27;s really all that different from what it&#x27;s always been though. Way back in the day when I was graduating from engineering school, I sent out a lot of minimally customized cover letters with a standard resume to many companies in what seemed like possibly interesting industries. In fact, I got a number of interviews from those shotgunned resumes and ended up working at one of the companies. It was a pretty good job and one that I&#x27;d have never stumbled onto with a more tailored approach.<p>OTOH, my most recent three jobs--including my current one--were all basically through people that I knew.