&gt;Dorsey isn&#x27;t doing anything wrong or illegal. Yet the arrangements between West and Twitter and Square do suggest a conflict of interest. When companies buy services from agencies they&#x27;re supposed to make their appointments based on the value that agency will be able to provide. Appointing a company that your CEO is invested in could raise a problem for internal marketing departments: it could present some political tensions if the marketing boss wanted to get rid of the agency from the roster, for example.<p>Such interests can make it difficult to for him to fulfill his duties impartially.