The timing of Google&#x27;s AMP project is especially interesting considering the recent attention ad blockers have received.<p>By limiting the functionality of pages, AMP makes them load faster, but also allows publishers to include ads. The ads however, can&#x27;t run JavaScript (or Flash) and so should be a lot less obnoxious.<p>There&#x27;s no reason to only use AMP on mobile though - AMP content renders equally well, and fast, on the desktop. These extensions for Safari and Chrome will redirect to AMP URLs for content that has them.