To a certain extent , the story of &quot;important and unique manufacturing processes&quot; is a story every luxury brand tells his customers ,and it&#x27;s an important marketing tool.<p>As for most iPhone users, who mostly use the iPhone for social media and casual games, i&#x27;m not sure it&#x27;s hardware differentiation is that critical. Maybe it was before, but it&#x27;s not today(since android has matured). It&#x27;s certainly not in the top 5 biggest competitive advantages the iPhone has,while  more mundane things have much more importance like: control of iMessage, strong status symbol, people being used to the platform ,etc