&gt; The people that buy Bonobos are more likely to be people that, if driving somewhere to try something on, want to bring something home that day. Can&#x27;t buy direct at Bonobos? J-Crew or Banana Republic are next door. Literally, in many cases.<p>I think that is <i>extremely</i> debatable. I&#x27;m squarely in Bonobos&#x27; target market and it is common for me to buy something that I like and have it sit in my closet for a day or two before I wear it the first time. I don&#x27;t know anybody that treats their new clothes like they do a new computer or phone...where they absolutely have to start using it right away. If I&#x27;m ever in a situation where I can&#x27;t wait a day or two but need an article of clothing right now? H&amp;M it is. No way I would pay Bonobos prices with my back against a wall like that.<p>And more importantly, the lack of having something in stock to buy at that very moment is what enables them to have a wider array of potential fits, colors, and other options while also being in stock with a high degree of probability of being at your door within a day or two. Those fits and options are part of the loyalty that Bonobos has. Banana Republic might have some pants in stock...but do they have exactly my size, the color I want, the fabric I want, and the fit that I want? Far less likely IMO. I&#x27;ve spent way too much time rifling through stacks of pants trying to find my size only to destroy a cleanly presented stack of pants and discover that they have it but not in the right color. I would much rather invest 30 minutes of my time in a Bonobos retail fitting room, and then never spend another minute in a retail store again.