Yes, I count most of marketing industry as a big pile of zero-sum games. As for what it has to do with technology, I noticed people replaced out of service jobs by machines (either directly or through effectivity gains) to migrate towards jobs in ad industry. So yesterday&#x27;s shop clerks are today&#x27;s Social Media Marketers and&#x2F;or graphics designers. In this way I see marketing as an ever growing sponge sucking people in and giving them bullshit jobs.