&gt;<i>I agree it&#x27;s purely a business decision, but I suspect it&#x27;s a genuine attempt to redefine the magazine</i><p>What&#x27;s genuine and non-genuine in those kind of business decisions though?<p>It&#x27;s not like the CEO (or worse MBA team) running the show is actually &quot;passionate&quot; about redefining Playboy, making its mark on the publishing industry, etc.<p>I see more as &quot;let&#x27;s throw this idea to the wall to see if it sticks and makes money&quot; attempt, more than anything &quot;genuine&quot;.