I don&#x27;t think moving back to actual film is whats required to save this industry. For years they&#x27;ve treated customers with contempt, with obscenely expensive tickets, even more expensive food, ridiculous policies regarding bringing in your own, over-crowded theatres, uncomfortable seats and at the end a mediocre viewing experience. For them to truly recover they will need a complete change of tactics regarding what they offer customers, starting with a better in-theatre experience.