Student evaluations are heavily influenced by perception of the professor&#x27;s personality. Look on Ninja Courses and you&#x27;ll see what I&#x27;m talking about. Coward has a cult of influence that makes him seem like a close friend to his students, and this no doubt skews his ratings and potentially distorts students&#x27; perception of the professor&#x27;s performance as a teacher (rather than his personality).<p>There are professors whose teaching quality is actually proficient and sometimes excellent, but whose student evaluations are marred by the fact that they can&#x27;t speak English well, they have social deficiencies (e.g. Asperger&#x27;s syndrome), etc. Student evaluations are flawed in the same way intelligence tests are flawed; student evaluations favor professors who speak and communicate most closely to the popular consciousness of students at the time in the same way intelligence tests are biased against non-native test-takers (some questions posed on intelligence tests may use culturally native objects).