Half way through the article, it reads:<p><pre><code>        One way Amazon adds so many features, though it won’t talk
	much about this, is to contract key elements from other
	companies. QuickSight, the data analysis tool announced on
	Wednesday as a competitor to IBM’s Cognos, uses technology A.W.S.
	hired from a start-up called Zoomdata, according to people
	familiar with the technology. They asked not to be named in order
	to maintain professional relationships.</code></pre>