My suspicion is most founders actually do have a pretty good idea of the answer on some level of consciousness, but avoid thinking about because it&#x27;s terrifying.<p>I&#x27;d lay heavy odd the subconscious thought process goes along the lines of &quot;If I&#x27;m default dead I have no idea how to fix it and so I feel powerless about it and that terrifies me and so I don&#x27;t want to think about it and so I don&#x27;t know the answer.&quot;<p>Not that that&#x27;s exactly a successful strategy, but people don&#x27;t always lock on successful strategies.