&gt; <i>The obvious benefit being that you don&#x27;t actually have to give Kickstarter &quot;investors&quot; any money back. </i><p>This is pretty interesting, so what&#x27;s stopping new startups to make apps and publish on kickstarter to avoid paying the investors back later? Also, why do these &quot;investors&quot;, more like donors, so willing to throw their money at the screen?