I think the data would be more interesting if it was presented as a stacked bar plot or a set of pie charts.<p>ed: also the fact that you do way fewer experiments; isn&#x27;t that mostly because you moved from neuroscience to retail? I don&#x27;t know what neuroscientists in industry do, but I&#x27;m assuming they&#x27;d have to spend plenty of time in experiments too, is that right? Or do they just hire a bunch of minions to do the dirty work?