<i>I suspect that regardless of how good a device MS comes up with, they can&#x27;t win with the consumers, since Windows is strongly associated with the dreadful office computers and the IT-tyranny of the workplace. Who wants to use Windows at home after using it in the office all day?</i><p>I&#x27;m sure lots of people think of the office when they boot up their Xbox One. Also most offices I have seen don&#x27;t even run the consumer version of Windows (Windows 8 tile mode).<p>I think many techies especially techies like myself that live in say Boston, New York, San Francisco are in a microcosm of Apple is everywhere. Other than mobile phones MS is actually pretty damn ubiquitous and is not necessarily going to wither and die.... speaking of which do know how many times Apple has come up with things that have withered and died? Or any big company for that matter? Also wasn&#x27;t Apple yesterday at one point but then rebooted? Try to keep an open mind.