I don&#x27;t think the final question is realistic. I have 20K followers (not huge, but far beyond who I could realistically ever &quot;know&quot;) and get huge value from it as an individual, not as a business. It would be so boring (to me) to only be able to talk to people one knows closely.<p>There are numerous non-company non-celebs-in-the-Hollywood-sense-of-the-word people who have huge followings on Twitter who get a lot of value from that and who their followers also appreciate: people like DHH, John Carmack, Marco, Sam Altman, Scoble..<p>There is a definite space between &quot;people you know personally&quot; and &quot;blast ads to 2 million customers&quot; in social and Twitter fills it really well.