I remember when they launched, their &#x27;special sauce&#x27; was supposed to be how they made pants fit men correctly, but the photos made their pants look awkward and ill-fitting.<p>To wit: <a href="http:&#x2F;&#x2F;articles.chicagotribune.com&#x2F;2008-06-01&#x2F;features&#x2F;0805290003_1_pants-bonobos-fit" rel="nofollow">http:&#x2F;&#x2F;articles.chicagotribune.com&#x2F;2008-06-01&#x2F;features&#x2F;08052...</a><p>Odd how that first impression has stuck with me and prevented me from paying any further attention to the brand.