Yeah, to me this just looks like a case of false positive pattern recognition, given the relatively tiny number of conspiracy-theory-style complaints about it.<p>All you need is some more or less benign targeted advertising by local exterminators (for example, &quot;age 22+&quot;, &quot;females and married couples&quot;, &quot;single-family dwelling&quot;, and a zip code the exterminator knows have had lots of bug complaints) and somebody happening to glance at their phone after being spooked by bugs.<p>(You may be creeped out by Facebook knowing what type of dwelling you live in, but that&#x27;s a separate issue.)