&gt; So what if the PETA case offers a deal that is accepted under the circumstances those families are actually in?<p>Where does it stop? How is that morally different from a $denomination religious charity offering aid conditioned on your family joining the faith? I find that disgusting and manipulative.<p>And that&#x27;s not the worst. To take another example, it&#x27;s like an insurance company offering to lower your costs in exchange for having your driving and dietary habits tracked. It&#x27;s all voluntary, sure. Except that ten years later, the rest of the market has taken note and it has become mandatory.<p>&gt; The &quot;more fair&quot; solutions to the problem of surge pricing involve either Uber themselves paying out of pocket, drivers not receiving fair compensation, or neglecting to tackle the problem at all.<p>Random assignment would be a fair outcome, where everybody gets paid, and people get a chance of getting a ride.