Not happy to see any company have to cut its staff but Twitter is in trouble and some big changes need to be made.<p>Twitter&#x27;s IPO stock price reflected the promise that the service previously showed. The company was drowning in the possibilities provided by the incredibly valuable real time data it holds. It&#x27;s not an easy task but what they&#x27;ve failed to do is organise and deliver all that data in a way that provides value.<p>Specifically, the user experience is horrible. The argument from people who love Twitter is that those who don&#x27;t enjoy Twitter need to refine their stream, follow carefully and proactively curate their feed. In my opinion that&#x27;s bullshit, and the onus should not be on users to find value in Twitter&#x27;s data! Instead they should be able to enter their interests and Twitter should do the heavy lifting to give them relevant and interesting information.<p>If every time I open my Twitter feed I find interesting news, information and new contacts I&#x27;m going to keep coming back and engage with the platform.