This is also why you should segregate your browsing to different browsers and different browsing modes.<p>I personally now use two browsers for different reasons:<p>* Chrome = Gmail, Drive, Docs, Search that I wanted tracked (work related usually)<p>* Chrome Incognito = Social media (Twitter, Instagram) and sites I stay on most of the time (HN)<p>* Firefox Private Browsing = Search that I do not want tracked (shopping research usually), shopping, news sites, media sites, LinkedIn<p>One can also view these in terms of cookie&#x2F;data retention periods:<p>* Chrome = +1 week<p>* Chrome Incognito = 1 day maximum<p>* Firefox Private Browsing = Session (created and destroyed for a specific purpose, short-lived)<p>And yes, it&#x27;s not convenient as if I get an email with a link in it I will copy the link into the appropriate browser and then browse to it. But then the upside is that I don&#x27;t get tracked relentless by tracking stuff that expects cookies.<p>Oh, and I&#x27;m aware of IP tracking too. I tend to use PIA VPN for this reason and do not autoconnect to the closest place, but instead semi-randomly pick somewhere in Europe to surface from each day.