<i>Quite a bold decision there! Ultimately this will fail, of course, because the vast majority of sites that attempt to make money will need third-party scripts in some form.</i><p>I don&#x27;t think it will necessarily fail, if AMP has a good ad story.<p>I think some publishers realize that ad blocking is taking off in an accelerated pace since iOS 9. If they have to choose between a universe between no ad revenue (because ad blocking) and more behaved and subtle advertising, they will choose the latter.<p>Given that AMP is pushed by Google, it&#x27;s pretty obvious that they did think about ads:<p><a href="http:&#x2F;&#x2F;www.wsj.com&#x2F;articles&#x2F;what-googles-amp-project-means-for-online-advertising-1444247579" rel="nofollow">http:&#x2F;&#x2F;www.wsj.com&#x2F;articles&#x2F;what-googles-amp-project-means-f...</a>