&gt; (And yes, I know the actual answer - branding! Why would you buy Brand A over Brand B if all the colors get commoditized into hex codes....the answer is...you wouldn&#x27;t. So? Fancy names for everyone!)<p>There&#x27;s no denying physical paint brings additional complexities. The paint&#x27;s exact recipe will change the interactions with the surface, the thickness of the layers and how the paint ages, all of which (and the painted surface itself) influence the final color and how it evolves. And then each color can come in a variety of finishes.