&gt; Look at New Yorker, for example.<p>Indeed.  I&#x27;m not the target demographic for their ads (anorexic women and men who like expensive watches, AFAICT), but the ads on their site aren&#x27;t aggressive, and they hire good writers.  I&#x27;m happy to pay for a subscription, and wish there were more of them and less of buzzfeed on the Internet.