Check out a critique of the theory of disruptive innovation: <a href="http:&#x2F;&#x2F;www.newyorker.com&#x2F;magazine&#x2F;2014&#x2F;06&#x2F;23&#x2F;the-disruption-machine" rel="nofollow">http:&#x2F;&#x2F;www.newyorker.com&#x2F;magazine&#x2F;2014&#x2F;06&#x2F;23&#x2F;the-disruption-...</a>