&gt; <i>Initially, the team was building a competitor to Google Analytics or KISSmetrics, but they had also built a library called Analytics.js that wrapped all the analytic services and APIs together.<p>They released an open source version of this library on GitHub, and it just started growing by itself. That forced them to reconsider their focus. What people actually wanted, as it turned out, was a simple analytics API.</i><p>I&#x27;m not sure I follow this description of the company&#x27;s pivot. What is the difference between their own analytics service and an abstraction over another company&#x27;s service? Why do media companies need to use so many similar analytics services, e.g. the 30 odd trackers on many news sites?