I think it heavily depends on your product. If you have something that can be used by a single person (or small group) without a million others to use it, too, than you&#x27;re IMHO default alive (Slack, Trello, ...). I think as a rule of thumb if you have to first get traction and then be able to monetize than you&#x27;re default dead. Instagram&#x27;s social component was default dead but the feature where you can alter your photos was default alive and that pulled them through.