She could probably improve her method by adding some stuff from Gagne&#x27;s Nine Steps of Instruction[0]<p>Most of what she&#x27;s doing I would say is not so much sales stuff, but hitting on important educational theory. For example: She starts with the idea of getting them interested in the topic, by choosing something they&#x27;ve encountered, and then telling an amusing anecdote. (That would be Gagne&#x27;s step 1 and 2) She then goes on to presenting the new info, but it would be stronger if she did Gagne&#x27;s step 3 - Ask for prior knowledge. That really cements the audience&#x27;s trust in you and the topic when some co-participants share their similar amusing anecdotes. I have done this even in large conference settings, and I have always found at least one person brave enough to share their experiences...<p>Add in a few more of the steps and you really do get effective learning.<p>[0] <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Robert_M._Gagn%C3%A9#Nine_steps_of_instruction" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Robert_M._Gagn%C3%A9#Nine_step...</a>