Our ability to reach our audience is strong, just not in the US because we don&#x27;t do marketing here yet.  If you are in the UK there is a much greater chance you&#x27;ve heard of us.  This is commensurate with the quality of our library in the UK where we&#x27;ve signed much more significant content deals.  In the US our library is not where we want it to be yet, so it&#x27;s a slow burn while we improve the core product and get the deals in place.  One mistake we didn&#x27;t do that you often see with video&#x2F;music startups was to raise $10M and blow it on content licensing before we had the audience.  We&#x27;re ratcheting up step by step, and we&#x27;re lining things up for a bigger US presence very soon.