I&#x27;m a freelance consultant, and I charge for my time rather than per-project (except for very small well-defined projects), so I end up doing planning and execution for some clients. If someone is paying me by the hour&#x2F;day, I&#x27;m happy to jump in wherever they want in the process -- I&#x27;ll even make tea all day if required. :)<p>I don&#x27;t think there&#x27;s anything wrong with an individual choosing only to do strategy though, in the same way that I only choose to work with certain programming languages. I do think it&#x27;s wrong to say that consultants should <i>never</i> do execution, unless you have a very narrow view of &#x27;consultant&#x27;.