Apple doesn&#x27;t innovate terribly much, there were smart phones before the iPhone, the iPhone was just a better one. There were tablets before the iPad and the iPad was just a better tablet.<p>Apple&#x27;s strength isn&#x27;t in coming up with NEW things, I would say quite the opposite as they&#x27;re usually very late into any given market. Apple&#x27;s strength is coming up with products that are better than the ones that came before, in their Apple-y way.