I think it&#x27;s just basic human psychology that once you have access to something, you start feeling entitled to it. However, in reality, Coursera (or any other company) is under no obligation to keep providing free stuff.<p>It&#x27;s natural that you are losing users once you start asking for money, it&#x27;s just impossible to have it otherwise. Let&#x27;s not forget that Coursera is a business so they obviously need to generate some revenue, sooner or later. What they did seems like a sensible business decision to me. They focused and succeeded with the marketing and branding initially (Coursera became almost synonymous with online courses) and they are collecting the revenue from it now.