What fascinates me (coming from a programming background) is this is essentially a namespace collision.<p>If you or I put up a banner &quot;littergram kitchen&quot; inside of our kitchen and no one knows about it but friends and residents.. there&#x27;s no problem.<p>Hell if &quot;littergram&quot; becomes used by a few dozen people, no problem. Enter the same marketplace as &quot;instagram&quot; and voila, namespace collision. (Well almost, littergram != instagram but you see what I mean).<p>I wonder what the world would be like if copyrights used proper namespaces? Maybe we there would be a dearth of companies missing vowels in their title..