More pointedly, it&#x27;s a way to monetize the dopamine reward. Most modern mobile games, after all, try to induce &quot;fun pain&quot; to get you to buy more turns&#x2F;levels&#x2F;clicks etc. There doesn&#x27;t have to be a &quot;game&quot; -- just the &quot;fun pain&quot;, and then a way to settle back into the dopamine bath via paying RL currency. I know I&#x27;m preaching to the choir a bit here, but it&#x27;s important to note that not only is there no &quot;game&quot;, but that they know that there&#x27;s no &quot;game&quot; and that low-energy-with-periodic-bursts-of-reward state is the _point_.