There is something to be said though about being able to see, touch, and feel that $3 tchotchke in the store rather than downloading an app with no idea of it&#x27;s depth or quality (unless there is a brand reputation already).<p>I think there&#x27;s something primal about touching&#x2F;seeing something before buying, and I haven&#x27;t seen anything digital that even comes close to this sense of grokking the whole thing you&#x27;re buying in a few seconds&#x2F;a minute of physical inspection.<p>I&#x27;m curious what the difference is (if any) in effect of the GBB pricing model in a store front versus online marketplace.