It&#x27;s not just you, and probably not even just an American thing. I personally think of the <i>The Times</i> when I see &quot;The Times&quot;, but I&#x27;m British, like the author of this Medium article.<p>I know why it happens, but it&#x27;s somewhat ironic that <i>The Times</i> is given a made-up regional-sounding name (The London Times or Times of London) to differentiate it from shorthand versions of region-specific titles that are, directly or indirectly, inspired by <i>The Times</i>.