It probably doesn&#x27;t help that the subsidy model has completely changed. But personally, I think iPhone performance has hit a point where one doesn&#x27;t really feel the need to upgrade right away. I was so ready to upgrade when the contract on my 4 expired. It was really a pain to use after a couple of years. But my 5S has now lasted me two and a half years and other than wishing I had more storage capacity, there&#x27;s really nothing compelling in the new models for me to want to upgrade. The build quality and battery are so good that I don&#x27;t feel like it&#x27;s even getting worn out. The better cameras would be nice, but otherwise? I just can&#x27;t justify the cost, much as I&#x27;d like to, so long as my 5S keeps performing.<p>I do think Apple needs to focus their money and efforts on improving their services and software integration. There&#x27;s a lot to like in Apple services, but there&#x27;s a lot of rough edges and weird gaps, and too often I feel like apps get written and then abandoned. If you bundle an app, it should have a dedicated team that keeps making it better, faster, easier to use all the time.<p>I also feel like Apple has a real chance to make a mark on the home automation market if they chose to do so. The best stuff out there is still pretty bad, and pretty much all of it spies on you. Based on how they&#x27;ve been adding context-aware features to iPhone in a very privacy-conscious way, Apple is the one company I would still trust to actually try to do home automation in a way that respects my privacy. And they have the money to invest in making it happen. But while I&#x27;m sure their hardware would be well-made, can they raise their software polish to the same level?