Security professionals should try to practice avoiding the use of the word &quot;no&quot;.  Instead, help to explain what controls can be implemented to help reduce risk.  Encourage a sense of camaraderie with system owners and develop powerful communication skills with everyone.<p>Help them to be excited to work with you, rather than to turn the other way when they see you in the hallway.<p>The mentioned topic of &quot;Recalibrate &#x27;urgent&#x27;&quot; is a great message.  We&#x27;re rapidly approaching a desensitized feeling of security risk within organizations and in the general public.  As breaches&#x2F;incidents continue to rise we&#x27;ll approach a &quot;who cares?&quot; level from the public.<p>What can they do?  Steal my CC?  Already been stolen.  Steal my SSN?  Already done.<p>What&#x27;s left to fear when privacy is gone?<p>What really keeps me up at night is when security incidents are measured in lives.  Scary...