I don&#x27;t think it helps to think of marketing as something you <i>rely</i> upon. Marketing is a multiplier. Even if there&#x27;s huge demand for your amazing solution to a painful problem, marketing can still get you more customers. It&#x27;s just multiplying a bigger base number.<p>This simple concept of thinking of everything in business - product, design, demand, marketing, sales, customer support - as multipliers has been very useful to me.