Pretty much every company that doesn&#x27;t display pricing doesn&#x27;t get my business. There is invariably a competitor that does display pricing and I&#x27;ll have bought that before the sales rep gets back to me. My philosophy&#x2F;hunch is that reducing friction  equals providing value. I always aim to provide value at every  link in the value chain and reducing friction (displaying clear pricing and minimal click instant signup) is an easy way to do that.