It looks like this is EXACTLY what is needed to distrupt this abusive industry. There have been numerous attempts of enforcing a change in positive ways - open access journals, campaigns by researchers and so on. But none of these had any effect.<p>Let Elsevier go down in flames. I have published more than 50 academic papers and have actively avoided Elsevier. To be honest, this was not too difficult, as they have a lot of journals addressing specialized subtopics that rather seem to appeal to manuscripts that were rejected in first tier journals.