this does look like the Uber Ridesharing company.
Scott Sassa has ~20% stake and seems like it went to deadpool.
<a href="http:&#x2F;&#x2F;techcrunch.com&#x2F;2008&#x2F;09&#x2F;26&#x2F;ex-friendster-ceos-uber-heads-to-the-deadpool&#x2F;" rel="nofollow">http:&#x2F;&#x2F;techcrunch.com&#x2F;2008&#x2F;09&#x2F;26&#x2F;ex-friendster-ceos-uber-hea...</a>