We looked into using Bitcoin as well, but it proved a bit too hard to use for the average user. We did some user testing with a few prototypes, and it was really hard to make it work as seamlessly as we want the process to be.<p>As for the market, luckily we&#x27;re based in London which is home to many of the most reputable news outlets in the world. We&#x27;re already in talks with some of them, but it is indeed a hard industry to try to disrupt.