If Amazon decided to go the Costco &#x2F; Sam&#x27;s Club route and charge just for access to their store, I&#x27;d probably just shrug and pony it up. I mean, I already pay for it now, and I&#x27;m not doing any analysis to find out how much I&#x27;m using it and what it&#x27;s saving me vs. other options.<p>There are essentially two different kinds of experiences I have when buying goods and services online. Amazon-tier and everything else. I prize the experience of using Amazon so much that they&#x27;d have to double the cost of Prime before I&#x27;d even start to consider switching.<p>Amazon has become part of the infrastructure of my life, like Google and my local coffee shop. The switching costs simply and utterly dwarf the cost of doing business with them.