Don&#x27;t forget the branding angle.<p>A lot of people heard of tensors as something used in quantum physics, which is considered by many the most advanced&#x2F;difficult hard science.<p>So using the word Tensor suggest highly advanced stuff used by very smart people.<p>Expect much more Tensor stuff in the future.<p>Other physics terms have the same high branding potential. &quot;Gauge&quot; comes to my mind. However almost nobody outside of physics&#x2F;maths heard of this one (in the &quot;gauge symmetry&quot; sense, not the &quot;wire gauge&quot; one), so it would need some time to grow.