It can vary quite a bit by company size.<p>At my last job at a multi-$Bn corporation, we were pretty price-insensitive. I was charged with finding a vendor for a specific type of software and there was a set budget. I found someone I liked that cost $x, my colleague working with me found someone else that cost $0.3x, but we had some concerns about them delivering on time because it didn&#x27;t seem like they quite understood the scope. We went with the $x bid because they seemed like a safer bet. In the words of my manager &quot;we already have that amount budgeted, and I don&#x27;t get anything extra if I save money.&quot;<p>OTOH, I&#x27;m now at a much smaller company and a 3:1 cost difference between vendors would have us doing a detailed analysis to be sure that the 3x guys are worth it, and in the end, my gut tells me that we&#x27;d go with the cheaper ones anyway.<p>So... after all that, what would drive me away from a buy decision on an otherwise great product? I&#x27;d be leery of buying your product if it&#x27;s beyond my budget (if I have to fight for budget and the software turns out to be crap, I look like an idiot) or I think you won&#x27;t be around to support it if it&#x27;s SaaS or something else that needs ongoing support. I have no problem picking up the phone and asking you to quote me a price if it&#x27;s not shown. IME, that short phone call can save me $$$.