I, too, feel excitement when I get that &quot;perfect&quot; UI&#x2F;UX feeling, and it&#x27;s usually a humbling, learning type of success. I personally don&#x27;t see the need for a blog post or public ramblings on the inner thoughts or quotes from the development team during this experience. A bullet-list of &#x27;things to watch out for&#x27; when building iOS apps for the first time might have been a more useful post than a long-winded emotional success story. That way, people can link to the blog post which provides very succinct and usable (digestible) information rather than what reads like an article in an airplane magazine. Maybe Sergio brought one of those magazines back with him, and it inspired the author, who knows? ;)