so it&#x27;s too expensive, and isn&#x27;t practical, yet you pine and lust for one.  it&#x27;s also really really fast, and looks super duper cool and it&#x27;s somehow better than the others.  does any of this sound familiar?<p>in other words, same basic product as any high end fast car.  this is coming from someone who has a high end fast car, is a car guy, has a &#x27;brand&#x27;, and has ridden in all the high end fast cars.<p>they&#x27;re all basically the same.<p>musk is a car guy and lives in LA (bel air), car capital of the known universe.  he&#x27;s a genius for recognizing this market angle.