No new markets, coupled with lack of upgrades.<p>If you have a 5, there&#x27;s no compelling need to buy a 6x because from a user pov it&#x27;s just more of the same.<p>Under Cook, Apple has iterated on faster&#x2F;thinner&#x2F;bigger&#x2F;smaller&#x2F;blingier, and there&#x27;s been no significant original thinking.<p>The execution is great, in a slightly wobbly way, but what&#x27;s being executed has become formulaic, mundane, and unexciting.