Some possibilities:<p>* They don&#x27;t know that their beans can actually sell for so much<p>* They don&#x27;t know how to sell their beans for higher prices (e.g. they don&#x27;t have access to the right middlemen)<p>* They aren&#x27;t coordinated enough and undercut each other when dealing with the middlemen.<p>* Starbuck&#x27;s premium prices may have little to do with the beans themselves