&gt;<i>how would end-users find out about products, content, apps, etc?</i><p>I&#x27;ve never, in my life on the internet, seen an ad and said, &quot;Hey, I&#x27;ll check out <i>that</i> product.&quot;  I&#x27;ve been conditioned to see them as scams, and I don&#x27;t think that will ever change.<p>The great thing about the web is that it&#x27;s a &quot;pull&quot; system.  When I want something, I&#x27;ll go look for it.  The days of throwing random things in front of my face in the hopes that some basal impulse will sucker me into buying your product are, thankfully, going away.<p>So, &quot;saving my bandwidth&quot;, &quot;keeping my ram free&quot;, and &quot;personal sanity&quot;.