This seems oddly customer-hostile, which is something I&#x27;ve grown to expect from tech companies but not Amazon in specific.<p>One can&#x27;t help but wonder if the damage this does to the brand outweighs the strategic gains through Prime subscriptions. After all, selection and availability is a <i>huge</i> part of Amazon&#x27;s secret sauce to success, more so than customer service, shipping speed, or any other concern.<p>If customers lose the ability to assume that they can get anything on Amazon, it&#x27;s hugely damaging to the brand.