&gt;It doesn&#x27;t taste much different to the existing products, and costs more.<p>That&#x27;s pretty typical of branded product. And sometimes the difference is worth it and sometimes not.<p>The broader thing that I find pretty impressive is how Greek-style (i.e. thicker) yogurt has gone from this thing I could pickup at Trader Joe&#x27;s or Whole Foods to being the dominant yogurt style at Walmart in just a few years.