&gt; <i>If we apply this to the physical products, you can equally say that the companies shouldn&#x27;t charge more than it costs to produce something. But if all companies worked this way, that would take us back to the stone age pretty quickly.</i><p>But that&#x27;s what happens in the physical world in face of competition (and that&#x27;s the &quot;great promise of capitalism&quot;, btw.) - prices fall down to minimal sustainable level unless someone is able to erect some artificial structure that will inflate them (like enough layers of middlemen).<p>But anyway, I don&#x27;t mind Coursera or others trying out any business model they want. But them talking about a &quot;mission to ensure access to education to everyone&quot;, etc.? This is getting dishonest. I&#x27;m criticizing them for saying they&#x27;re doing this for humanity, while in fact getting further and further away from this goal every day.