Ideally a user should get at least 10x the value than what they paid.<p>When pricing, I try to go for a price that people pay, but with resistance from X% of leads. Then you can give some&#x2F;many of them limited-time discounts, which nudges them over the edge.<p>If you don&#x27;t price high enough, you don&#x27;t have room to do that. If you don&#x27;t have resistance, you have no-one to do it for.<p>And people are MUCH more likely to buy when there&#x27;s a time limit and they might lose something if they wait too long.