In a number of ways this echoes the early microcomputer industry (thinking the 1970s-80s), when dozens of competing and incompatible standards existed. Atari, Apple, Commodore, Amiga, just to name a few. And as the industry neared middle age in the 1990s, shopping for a &quot;PC Clone&quot; was a cornucopia of options:  a copy of PC Shopper was hundreds of pages thick, each with ads for &quot;custom made&quot; PC clones &quot;built to your specifications&quot;. Lead times of weeks, hundreds of case, motherboards, CPU, RAM and Video card options existed... and prices were in the $2000+. Now it&#x27;s settled down to a few big players who essentially sell poorly-differentiated commodity items for paper-thin margins. It is to be expected as an industry matures.<p>A company must choose where to place itself. Go after the high-end boutique market and risk pricing yourself out (if one can&#x27;t communicate the price&#x2F;value argument to customers), or become another &quot;me too&quot; supplier in a race to the bottom, following all the same steps as the competition, facing extinction due to lack of margin.