Are you aiming at developers as developers, or developers as employees who can put the company credit card details into your SaaS signup?<p>For the latter, you just need an honest service that would make their team&#x27;s job easier.<p>A license for Sublime Text costs $70. I don&#x27;t know how much money they make, but it&#x27;s a popular product. The value perceived there is probably something like &quot;I know it costs money to develop and maintain a highly polished, I&#x27;m willing to pay to support a tool I use every day, and I&#x27;m honestly kinda fatigued with all these ancient open source editors so take my money and give me a clean nice text editing experience.&quot;