<i>&gt; Especially as the price approaches four digits, &quot;what if this gets stolen?&quot; has to be near the top of most potential buyers&#x27; list of concerns and probably chills sales to some degree.</i><p>If you&#x27;re spending that much on a bike then you&#x27;re cycling regularly (communter and&#x2F;or every weekend type). You&#x27;re not going to ride a shitty bike if you&#x27;re riding that often. Bikes aren&#x27;t like cars -- a Corolla will get you from point A to point B just as well as a Cadillac, but a doubling in the price point of a bike (esp. 500 to 1000 range!) has a massive impact.<p>Of course there are people who buy racing bikes and ride them a few times a year. But those people rare enough that it doesn&#x27;t make sense to spend the money designing and stocking a product just for them. And anyways, the guy on the sales floor is probably going to be the most important factor in their purchasing decision.