For all the usual and related reasons that you list.<p>Also safety.<p>Also privacy through reduced tracking.<p>Also just plain curmudgeonly contrariness. Harumph!<p>But after doing so, I&#x27;ve seen an unanticipated benefit. It&#x27;s a much quieter internet. I really dislike being bombarded with messages to &quot;Buy! Anything! Just buy it!&quot;<p>And you know, the internet and web were here long before advertising took hold. I acknowledge sites&#x27; right to publish whatever the hell they want, including advertising. But I don&#x27;t have to listen or watch.<p>I could just ignore the ads, as I used to do with magazines, and I&#x27;d be fine with that, even fine with the subliminal awareness that ads inevitably bring.<p>But I absolutely reject the intrusiveness of what makes ads really valuable, tracking. And I will not take the risk of ad-delivered malware. And if it costs a site money or existence when I view their site but not their ads, well, good. They&#x27;re fucking things up, being complicit with the dangerous nature of current ad practices.<p>If ads were static, served by the site and not an ad network, I&#x27;d be less resistant. And if there were something like an Underwriters certificate that a site wasn&#x27;t passing on viewer data to static ad sellers, then this argument would be over for me.<p>Reform or die. The internet will still be here.<p>Good luck with your monetization.