&gt;<i>I&#x27;ll say this: Amazon Echo cut Apple&#x27;s growth balls right off. That&#x27;s a $2b revenue business Siri can kiss goodbye.</i><p>$2b is spare change for Apple -- I don&#x27;t see Echo going places anyway, it will end more or less like the Kindle is now.<p>In fact, Amazon&#x27;s whole profit was around $100 million last year -- and it&#x27;s the first year it ever had any profit IIRC. I don&#x27;t see those $100 million profit per year threatening the $18 BILLION profit per QUARTER anytime soon.