When the whole mobile&#x2F;app thing began with Java ME, I thought their prices would be within $10-$25 because programmers would not have to sell physical copies anymore and along came Apple selling mobile software more at $0.99-$5 and even at $5 people think software is too expensive compared to the $40+ they were paying for console games or other programs.<p>This aggressive dilution of the monetary value of software is what I think contributed the most to the loss of gameplay quality and the near-criminal, constantly-nagging-for-payments-and-ad-views behavior of app publishers today.<p>Mobile software should have been sold more like shareware used to be sold - free demos with limited functionality -$5 onwards for complete versions.<p>But now it is too late, the dilution of value of mobile software has only benefited app store owners.