&gt; <i>I wish other companies would take a cue from them and be as transparent about their goals and progress. (...) Who needs a marketing team when you can casually throw out your plans to go to another planet within a few years and have people know you mean it?</i><p>I wish. Most other companies can&#x27;t do that simply because they have no grand goal worth talking about. It&#x27;s understandable. I don&#x27;t want my local bakery to talk about feeding the world, because I know their sole purpose is to provide for people working there in exchange for bread customers need. Most companies are like that, and it&#x27;s OK.<p>Personally, I value honesty. I despise of companies that try to pretend they&#x27;re doing something grand, or working towards some idea, when in fact they&#x27;re just in it for the cash. Not trying to fix the world is totally fine. Pretending to do it for a marketing boost is not.