You may also enjoy reading about how airline pricing works. It doesn&#x27;t have an emotional component, but they get away with charging wildly different prices for the same service by having prices fluctuate on a day-to-day basis and some other tricks. It&#x27;s sort of a &quot;people who <i>can</i> pay, <i>will</i> pay&quot; model, where they can gather from a larger chunk of the demand curve.