With trademark, the test for a new name depends on whether the name can cause confusion with an existing trademark.  When it&#x27;s the same industry then it&#x27;s pretty cut-and-dried in favor of the existing mark owner.<p>Reasonability of the name has nothing to do with whether or not Dropbox can use &quot;Project Infinite&quot;.  That&#x27;s the point that Dropboxe makes.  Dropbox can either fight that name (which really, they must or lose their own mark meaning anyone can use &quot;Dropbox&quot;) and lose their Project Infinite name as well.