&gt; Accusing me of trolling [...] implies I&#x27;m acting in bad faith.<p>Not necessarily. I troll people all the time by saying things that are true but sound wrong to the average person, and never in bad faith. PG and Zed Shaw frequently do the same thing, albeit in different ways, and I wouldn&#x27;t say that they&#x27;re acting in bad faith either.<p>To the extent the book Made To Stick is correct that people are much more likely to become engaged with and ultimately remember things that seem wrong or counterintuitive at first, trolling at it&#x27;s best is just a highly effective didactic technique.