Often it works out that there is a substitute though - and if there isn&#x27;t, I&#x27;m not convinced most would seek out movies in the way you describe.<p>I wanted to watch a BBC drama the other night and was offered the choice between paying to &#x27;rent&#x27; it from Xbox, or watch it on iPlayer for free.<p>Assuming I do want to watch the movie, by the time I&#x27;ve found it, found that it&#x27;s available on x cloud platform and will cost me y to subscribe &#x2F; buy &#x2F; rent - odds are that foo discovery mechanism has surfaced something I&#x27;d be happy to watch on something that I already subscribe to.