At 0.99 though, do you really make much money?  Back of the envelop numbers seems that any game at that price point is so underpriced to never be profitable or more than a side project.  Especially when an ad driven install costs more than that - relying on the pretty poor app store discovery mechanisms cant drive much traffic. (ive worked for free to play, so maybe we just saw a totally different thing)<p>The reason IAP became so big is because there was a huge race to the bottom in pricing in mobile, $1 isnt sustainable, so everyone was forced to find alternate revenue streams.  If apple got rid of free and &lt;$5, the average quality of the app store could be so much higher