Uber won because a massive amount of stored trust (capital) was put into it while users were trusting it would do what it said it would do then, now and in the future. Being able to change the business model and not violate user trust, as most software does eventually unfortunately, is much tricker. Saying they &quot;won&quot; when the game is ongoing is illogical. Post this in 20 years when Uber is still a brand, the customers (and drivers) are still joyful (and the company isn&#x27;t bringing them suffering) and then you can talk about success.<p>Huge cash inflections into companies isn&#x27;t helping user experience. In most cases, the game theory behind the huge cashouts causes user suffering. It&#x27;s time to think differently.