They noted fairly explicitly that ads were a business requirement, so that was a noticeable but utterly unsurprising change. I noted two important things though:<p>* there is still less ad-space on the new boarding pass than on the old one<p>* the final version can still be folded such that you get the pass on one side and the trip information on the other<p>If that got the marketroids to sign off on it, it seems like a pretty damn good compromise. The ryanair experience is one of ads, hidden charges and upselling either way.