This meme needs to die.  Buzzfeed does aggregate some social media phenomena, but curating that content is still valuable.  But on top of that, it does a ton of novel media work.  It has great podcasts and serious reporting now.  It launched &quot;the dress&quot; phenomenon, which sat on reddit&#x27;s front page for a long time too.  Its video production are largely original, and includes way more race&#x2F;gender&#x2F;sexuality diversity than any most productions.