I agree - SpaceX is incredible! They capture the imagination and hopes of our time. They stand for making our dreams come true.<p>I used to watch the live-blogs and then livestreams of Steve Jobs when he delivered his keynotes. It felt like seeing and hearing the future. Every new announcement was thrilling and exciting.<p>These days it&#x27;s SpaceX&#x27;s launches that gives me a similar feeling. A feeling of seeing and being part of something truly important.<p>If another company communicated in the exact same way it wouldn&#x27;t be the same, because the story and the sense of importance just isn&#x27;t there. I could imagine something similar being done in AI, robotics, prolongation of life, clean energy. But to be as great as SpaceX is, I think the mission needs to be something that resonates with us as being profoundly important.<p>Maybe someone wants to call me out and say that Apples products under Steve Jobs were not that important. But I&#x27;d say they were. iPhone, iPad - they changed our world. It&#x27;s just now we&#x27;ve gotten used to it. I hope we&#x27;ll one day get as used to people living on Mars! :)