And amazon took 15-18 years to make that cash cow. Flipkart will also figure out something in next few years. For all the negativity for flipkart, they have much much bigger share in apparel which is the place where margins are higher and profitability is easier.<p>And amazon can not keep spending money on India. They have to convince their shareholders that investing in India will be profitable. So if flipkart being market leader will not be able to convince someone for more money, it will put pressure on amazon also for the same.