The point you&#x27;ve raised about different types of data being stuck in different services across teams is a real pain point, especially for startups as we tend to embrace brand new tools.<p>Segment (<a href="https:&#x2F;&#x2F;segment.com" rel="nofollow">https:&#x2F;&#x2F;segment.com</a>) is one attempt to be the &quot;customer data hub&quot;.  It never quite did everything I wanted personally.  If it works for you, then you can hook it up to something like Keen (<a href="https:&#x2F;&#x2F;keen.io" rel="nofollow">https:&#x2F;&#x2F;keen.io</a>) and get a dashboard with nice realtime charts very easily.<p>My most common approach is to let the data sit in third party services, then pull it together via APIs for reporting.