Is Amazon a good comparison?  Amazon Web Services is a separate organization from the consumer side (amazon.com, zappos, etc).<p>As I understand it, the &quot;jewels&quot; (retail&#x2F;consumer) do depend on AWS...they supposedly are strong on &quot;eating your own dog food&quot;.  But, they have roughly equal footing and representation.  There is the difference that Amazon&#x27;s services can be sold standalone, rather than just bundled, I suppose.