It&#x27;s an interesting read, but I think it leaves me with more questions than answers.<p>- Why did Ocean Spray create the &#x27;85% auction rule&#x27;?<p>- What effect did Craisins have on the raisin market?<p>- I&#x27;d like more details on the dropped anti-trust suit, which seems glossed over in the article.<p>I&#x27;m intrigued by the article, but left feeling unsatisfied.  This is not top-tier writing.