The &quot;consultants don&#x27;t do execution&quot; mindset is extremely outdated and you&#x27;re leaving a lot of money on the table if you follow that mantra (as well as giving those of us who do execution a bad name).  Even McKinsey staffed up a large Digital &amp; Services org because their strategy-only approach hit a wall.  The only thing to look out for is to differentiate your team&#x27;s billable time between strategy and execution and charge for each accordingly.  Clients will often want strategic guidance at execution rates if you&#x27;re not firm about it.