Eli Schiff, whilst pointing out potentially valid concerns about minimalist designs, is also himself with his articles a symptom of a much larger Soviet-style centralist attitude that seems to pervade the modern design community.<p>Right now, the Soviet Design System (SDS) has decreed that we must all have minimalist everything. Eventually folks like Eli will get us back to something with more flair and embellishment. And then that will be the correct way, and everyone must do that.<p>But the question is, when will we start designing for context and people rather than some arbitrary, centrally decided (by the fewest people) paradigm of correct design?