I&#x27;d like to empower business teams to have a single view of the customer. When providing support, to see how other teams have interacted with this person. To see info from all of our apps, as well as add their own info in when needed.<p>A well-designed data warehouse is a myth. As long as I&#x27;m the person the business needs to call to both get data (eg via SQL) as well as add new data (eg new ETL process), we&#x27;ll continue to be f&#x27;d.