That&#x27;s not what this kind of criticism is for.<p>It&#x27;s not just an excuse to say &quot;That sucks.&quot; It&#x27;s about pointing that there may be alternatives to beliefs, customs, and cliches that have become accepted as standards.<p>I don&#x27;t always agree with Schiff, but it&#x27;s always good to have a voice that calls out industry standard trends and doesn&#x27;t just assume they&#x27;re worth following because everyone else follows them.<p>There&#x27;s too much of that in corporate design, and a dissenting view is welcome.