&gt;  the data will help you decide where to go, but you need the right story to get people to follow you there.<p>&gt; And just because it&#x27;s a &quot;story&quot; doesn&#x27;t mean it&#x27;s some BS you make up to get people to agree with you.<p>Maybe so. But on the other hand... <a href="http:&#x2F;&#x2F;dilbert.com&#x2F;strip&#x2F;2006-08-05" rel="nofollow">http:&#x2F;&#x2F;dilbert.com&#x2F;strip&#x2F;2006-08-05</a>