I know this is massively simplistic, but a lot of people were predicting the downfall of Apple as soon as Steve&#x27;s cancer was revealed to the public. A lack of freshness is starting to creep in to their product line. Cook is great but as far as I know he isn&#x27;t really a product guy. He needs someone like Ive to come up with new products, and maybe Ive needed to be babysat by Steve for the magic to happen. Apple can&#x27;t support its current valuation without making new products that are in some way drastically better than their competition&#x27;s so people will pay the premium price.