New artists often just want people to hear their music, so they can build a following.<p>There are millions of people who want to sift through new music to find the next gem.<p>How can it be so hard to build a platform where these kinds of demand and supply meet?<p>There is a separate, market where established artists want to monetise mainstream listeners, and I can see that&#x27;s what iTunes etc provide.<p>Maybe I&#x27;m overestimating the size of the &#x27;sifting&#x27; market, because I&#x27;m one of those people?