Two thoughts on why this is not such a big deal...<p>1.  SEC rules require GAAP results to be presented with equal prominence to non-GAAP metrics.  This is why reports usually have &quot;Core&quot; and &quot;As Reported&quot; metrics.<p>2.  Starting mid 2014 to early 2105 we saw a large increase in the value of the dollar relative to other currencies.  GAAP accounting requires that currency hedges be marked to market with fluctuations in non-realized gains&#x2F;losses.  This creates a lot of noise, hence the increase in non-GAAP reports.