This makes me think of that idlewords talk[0], where the intro talks about the failure of the Concorde. The fact that you could fly to NY in 3 hours instead of in 7 made not much of a difference, because with the airport travel time included, you&#x27;re still going to end up losing a day...<p>Though here they seem to be focusing on effectiveness rather than speed, so that&#x27;s good. Just interesting to think about the fact that faster planes are only useful at this point if they&#x27;re <i>much, much</i> faster.<p>[0]:<a href="http:&#x2F;&#x2F;idlewords.com&#x2F;talks&#x2F;web_design_first_100_years.htm" rel="nofollow">http:&#x2F;&#x2F;idlewords.com&#x2F;talks&#x2F;web_design_first_100_years.htm</a>