Maybe I&#x27;m misunderstanding the author&#x27;s point but I kinda disagree that Uber has created a &#x27;network&#x27;.  To me, it&#x27;s more of a commodity service.  My use of Uber doesn&#x27;t really increase it&#x27;s value for other users.  At least compared to something like Facebook where network effects are obvious.<p>I also think it&#x27;s too early to call the game.  They&#x27;re doing well but again, with a commodity service, it doesn&#x27;t take much to fall behind.   I see the logical end game here as more of a marketplace where I can request a ride and anyone can bid for for the job.