Yogurt (or any manufactured food product, really) is surprisingly high in complexity...<p>I&#x27;ll echo the GP post - I&#x27;m a bit surprised at the amount of surprise. Maybe we need to be doing a better job of educating people about these things (or conversely, maybe we need to do a better job of sticking our heads outside our respective bubbles).<p>Obviously cars and yogurt are not directly comparable, but I&#x27;d wager they have similar dimensions of complexity - you have a <i>lot</i> of raw material provided by a lot of different vendors, all of which need to be managed and their output verified aggressively. Ford for example outsources the bulk of the parts for their vehicles, both R&amp;D and manufacturing, and has to manage these same vendor relationships.<p>You have a lot of logistics when it comes to bringing a lot of different inputs together.<p>And then you have complex, precise manufacturing processes that not only have to be highly productive but also highly safe. There&#x27;s a <i>lot</i> of human labor involved when it comes to compliance and safety, not to mention simply operating factories.<p>And then you have a lot of complexity in logistics to get the product to your customers - arguably Chobani is substantially more complex than any car company here, since there&#x27;s a wider array and number of retailers than there are dealerships - and the relationship between supermarkets and manufacturer is more distant and harder to control than between dealerships and car brands.<p>All of this before we get into the administrative side of the company: marketing, sales, etc.<p>I&#x27;m surprised they can do it with as few as 2000 people.