For a company that calls itself &quot;The Everything Store&quot;, becoming the &quot;Everything except if we think we can squeeze you for more money&quot; is going to push people into the waiting arms of Walmart and Jet and Google Shopping intermediary.<p>Costco charges everyone $50&#x2F;year. If Amazon wants to do that, just drop the non-Prime offering entirely, give everyone a 1 year free trial, and stop the nonsense games.