&gt; Ever since there started being discounts for Prime-only members I knew it was the beginning of the end of my using Amazon.<p>For me the opposite happened: i&#x27;m now shopping more at amazon than before because I decided to subscribe to prime again.  Here (Austria) prime now delivers in one or two days even to the most remote regions which previously was something they did not really do.  I also get instant video, amazon music and a bunch of other stuff thrown in for free and the returns are amazing.<p>The value I get out of it is very much worth it.  I don&#x27;t see any other online store catching up with this service any time soon.