Oh, I&#x27;m pretty sure they were all aware that credential value was ultimately going to have to be a pretty important component of getting people to pay more than a token amount. But the value of credentials is much more something that others confer on the credential than something the credentialing organization can confer on itself.<p>Sure, the organization can attempt to explain and promote how its credential provides evidence of X, Y, Z skills or knowledge. Which works reasonably for both well-established institutions and narrow vocational training (including in IT). But it&#x27;s a lot harder to make a case that random MOOC course provides evidence of much other than a generalized interest in continuing education (for which you don&#x27;t really need a credential to prove).