&gt; I presume many read anything written by Wolfram with the hope of finding something they can point out as self-promotion ;)<p>Do not presume. It&#x27;s the first time I&#x27;ve read anything by Wolfram. And before I read it, I had a positive opinion of him (love Mathematica and find Alpha to be occasionally rather useful).<p>The ratio of self-promotion to content in the article bothered me enough to<p>1. make a top-level comment here about it (I rarely comment on HN); and<p>2. decide not to read anything by Wolfram again. Because the content is both interesting and well-written, but filtering out all the self-aggrandizing BS to get to the content is sufficiently annoying for me to make the result not worth the bother.