Yes, I am too amazed by the consumerist culture that manufactures sense of need that we imagine we are fullfulling the higher levels of maslowian pyramid but instead are just responding to a conditioning.<p>If I had a timemachine I would take Mr. Maslow, take him to our time, and say: &quot;You had a fantastic room. But behold! We&#x27;ve succeeded in turning the entire planet into a conditioning chamber with &#x27;the internet&#x27; and the Facebook. Dogs? We use humans as our subjects. How many? Well, now we are in the low billions but eventually <i>we will have them all</i>.