It isn&#x27;t really lack of growth that&#x27;s a problem, there are tons of companies out there that post a very consistent profit quarter after quarter that are doing just fine - negative growth, especially in a few of a company&#x27;s core segments, is just as unsustainable as positive growth year over year is. If you have enough quarters of negative growth, very soon you have nothing. It is a warning sign to investors that things might not be going so well. Is one or two quarters of negative growth bad? Probably not in Apple&#x27;s case, probably yes in something like AMD&#x27;s case. The context matters, but there is a reason growth is used as a metric, the market is not stupid.