I think they&#x27;re being a little silly. If you use a relatively mainstream word from the language in which you do business (and which happens to be virtually identical in all languages anywhere near where you do do business), you don&#x27;t (shouldn&#x27;t) have a leg to stand on, IMO. You can&#x27;t reasonably arrive at Dropboxe independently. But is everyone at Dropbox really supposed to tip-toe around being careful not to name a project after a common word if it&#x27;s pronounced the same as a company that was accepted to a tech incubator just 2 years ago?