The difference is uncertainty. With pizza, you know pretty well what you are going to get. With an app, 90% are crap, 9% are ok but not what you personally prefer, 1% are great.  So, gambling $2 with a seemingly 1% chance of greatness feels like an app costs $200.  The reality is not that bad.  But, it&#x27;s all about how it feels.<p>On top of that, it&#x27;s not even really about the money. You don&#x27;t want to feel bad about getting tricked into paying for a crap app.  You&#x27;d feel like a sucker.  It would be frustrating. People do all kinds of mental gymnastics to avoid feeling embarrassment and frustration --to the point that it&#x27;s dangerous to call out a scammer because they are likely to get geniunely indignant and angry to avoid feeling the embarrassment of their obvious lie.  Procrastination to avoid possible frustration is very, very common.