For what it&#x27;s worth, if an average user of any service I&#x27;m talking about couldn&#x27;t figure out how to cancel within even 1 minute, I&#x27;d consider that a significant usability failure. Typically we have an obvious button for it on whatever the main control panel or dashboard for their account is, and we rarely have more than a confirmation button and perhaps an optional question or two to complete the process after that.<p>Some people would probably argue that we make it too easy for customers to leave, but as I&#x27;ve said, we prefer to run these services a certain way, and if it doesn&#x27;t completely maximise profit then that&#x27;s just too bad. It&#x27;s not uncommon for some of these services to have a pattern of seasonal memberships, so from an entirely self-interested point of view, the trust we earn by making it easy to sign up and easy to cancel is probably of some value anyway.