Why sadly? It&#x27;s good that people vigorously and relentlessly call out Wolfram on the same self-aggrandizing, self-promotional shit that he spews into every article. Even better that it helps highlight the ways he degrades the quality of his own (otherwise good and useful) writing by pumping it in, just as in the Ada Lovelace article too.<p>Personally, as long as Wolfram keeps doing this, I always hope to see a giant wall of comments deriding him for it every single time it gets shared here or anywhere. It&#x27;s uplifting to see such a large number of community members recognize his bullshit and call it out. That&#x27;s a good thing!