Everyone keeps forgetting: unlike Amazon, FK has no profit generating units within the company.<p>EVERYTHING FlipKart does loses it money. If they don&#x27;t get funding, they&#x27;re toast as a company. If they jack up prices, they lose customers to Amazon.<p>In this unending war, Amazon has a secret weapon: AWS. AWS is a massive cash cow for Amazon that&#x27;s also profitable. This is profit Amazon can keep pumping back into its other businesses, including the loss making Amazon India operations.<p>FK will run out of money before Amazon does. Simple as that.