What do you mean &quot;pretending&quot;?<p>I unfollow or block assholes, but there is a whole world of folks I keep up with ranging from distant relatives to musicians I played a one off gig with.<p>These folks are about as good friends as the people at local businesses I know well enough to say &quot;hi, how&#x27;s your daughter&quot; or whatever.<p>I don&#x27;t have to be radically intimate with people in order to count them among my friends.  It&#x27;s a scale, and it comes and goes based on how we interact.  But it&#x27;s not pretense.