A <i>&quot;discerning, technologically literate audience&quot;</i> is exactly who you don&#x27;t want at your site -- for most non-technical sites. The person you want is some who really believes bud light tastes different than coors light. You want the person who will believe that a particular body spray is the only thing preventing them from meeting more men&#x2F;women. These are the folks who pay the bills on the non-technical sites.