We’ve been running Snipcart, our developer-first e-commerce startup, for three years now. Growth is organic, fueled by content &amp; a bit of SEO. Inspired by the B2D success tales of Twilio&#x2F;Stripe, we’re also strongly considering hiring a developer evangelist.<p>At what stage should a SaaS consider hiring a dev evangelist? Do you think it’s really a key to B2D success?
Ask HN: Should we or should we not hire a developer evangelist for our product?