&quot;Steam has figured it out because they&#x27;re the rake&quot;<p>While that is not literally false, it is incomplete and leads to false conclusions. I&#x27;ve seen indie game developers report that they also see revenue bumps from seeing their games go on sale that they would not otherwise see, so it&#x27;s not just Steam profiting. I have no reason to believe that the movie studios would not also see non-trivial profits from scraping the long tail. Pretty much everybody seems to win on Steam with those prices, which is why they&#x27;ve been going on for so long.<p>I have also seen indie houses report that they discounted <i>too</i> far sometimes [1], but all in all what I can see is that the indie houses have found that time-based pricing works quite shockingly well. By &quot;shockingly well&quot; I do not merely mean a rhetorical flourish... I mean, I personally have been surprised at what they&#x27;ve reported.<p>[1]: <a href="http:&#x2F;&#x2F;www.carpefulgur.com&#x2F;drakblog&#x2F;?p=9" rel="nofollow">http:&#x2F;&#x2F;www.carpefulgur.com&#x2F;drakblog&#x2F;?p=9</a>