&gt; This includes VR&#x2F;AR, less someone else gets to the the brand reputation throne first (like HTC or Microsoft).<p>I think HTC&#x27;s got it for at least a year.  It may continue longer.  They&#x27;d need to do something wrong to lose the lead.  MS Hololens is too expensive at the moment to get much reach.  And I could make many comments about how Oculus&#x2F;FB messed up a bit recently.  However, I think everyone, including HTC, hopes that Oculus finds its stride again.  More competition is better for everyone and will advance VR tech and the market reach faster.  Gates and Jobs are on record saying Microsoft, Apple, and the world wouldn&#x27;t have been as good without each other.