As per the recent guidelines by the Govt. of India, &quot;E-commerce entities providing marketplace will not directly or indirectly influence the sale price of goods and services and shall maintain level playing field&quot; [1]. This might be blessing in disguise for Flipkart, as they can concentrate more on profits and operations, than fighting it out with deep-pocketed Amazon to woo the customers with discounts.<p>E-commerece is still upcoming sector in India, and have enough customers for multiple giants to survive.<p>[1] <a href="http:&#x2F;&#x2F;www.firstpost.com&#x2F;business&#x2F;decoder-100-fdi-in-e-commerce-will-shake-up-the-sector-but-is-not-all-that-revolutionary-2702590.html" rel="nofollow">http:&#x2F;&#x2F;www.firstpost.com&#x2F;business&#x2F;decoder-100-fdi-in-e-comme...</a>