It will change once our future Politicians, CEOs, Generals, Judges, Celebs etc start seeing their lives and decisions get effected by all that data about them out there. Until then its hard to imagine anything changing.<p>Ofcourse Google and Facebook can stop being robotic slaves to advertising revenue and go the Wikipedia route. But that would be like expecting the big banks and rating agencies to do what was right at the peak of the subprime crisis.<p>Its amazing to watch how some of the smartest people on the planet can get stuck on tracks they can&#x27;t get of.<p>Highly recommend Douglas Rushkoff on this - <a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=87TSoqnZass" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=87TSoqnZass</a>