&gt; Google hasn&#x27;t moved past anything<p>Yeah.  This doesn&#x27;t seem so bad to me.  Search has improved tremendously over the years.  Things are easier to find.  Google is making more content discoverable.<p>Advertising is arguably the biggest revenue generator for internet tools.  Everyone can use things that are free, and companies want to reach everyone.  So long as Google is the most frequently visited site in the world, they remain in control of the biggest revenue stream.<p>One could argue Facebook, Twitter, Instagram, Snapchat etc. are making up ground by giving people access to more readers than the likes of Blogger or WordPress.  These isolated worlds feel a little like AOL&#x27;s heydays to me.  There ought to be an easy way to publish somewhere, then take your content and network and move to another service if you want.  At the moment, it&#x27;s possible but not easy.<p>I think anyone who makes such an open social network, with easily exportable contacts and content, would find a lot of success.  But it&#x27;s a really hard problem to solve and I understand why this doesn&#x27;t exist yet.