This quote sums it up <i>&quot;When The Times introduced a paywall, the number of people looking at their digital service dropped by 98.7% (from 22m to around 300,000), yet the switch was a huge financial success.&quot;</i><p>Now that some of the crazyness of Internet Advertising has fallen by the wayside (lower CPCs == less crazyness), it becomes important to pay people who will research things, write eloquently about them, and convey the information you seek. I have really been enjoying Blendle[1] and their model. Happy to pay for decent content, not willing to pay for content I don&#x27;t read. A good mix.<p>I hope more publications buy into that model.<p>[1] blendle.com