Mature free markets that entail paper thin margins are naturally disrupted and conquered.<p>Jobs had seen Kay&#x27;s Dynabook at Parc and had some vision of what portable computers could offer. Apple phones made $250 per phone, even with less than 0.5% of the market Jobs had already won as Nokia et al. made ~pence per phone.<p>Cartels and Monopolies naturally aggregate to protect incumbents from the needs &amp; desires of the customer and society from the painful costs of over rapid progress, yet like great empires companies decline when their owners lose touch with their daily customers needs, demands or desires.<p>Intellectual property rights are not natural rights but a social contract, providing temporary monopoly in exchange for social benefit.<p>Rinse and repeat.