Given that the use of something-gram is likely to cause confusion in the eyes of some, perhaps instagram ought to have given more thought to naming their product to begin with. I mean, any fool could see where this was heading if the app in its infancy was expected to be successful.<p>Car manufacturers and other industries spend fortunes on branding, app manufacturers by contrast appear to feel obligated to choose a random word and then scream &quot;this is mine now talk to legal la la la I can&#x27;t hear you&quot;.<p>Ianal but I would (theoretically and against my real lawyer&#x27;s advice) argue in court that Instagram should have had better foresight than to use an already established word that is taken to mean &quot;short message of indiscriminate content&quot;.<p>Of course the easy way out here is for Insta- i forget, oh yes gram, to pay the littergram bloke&#x27;s costs for changing the name of his app and then  help him to promote the new name. Saying as he is actually doing something a lot more worthwhile than sending shitposts from teen to teen. But why let decency get in the way of <i>POWERSTRIDES THROUGH THE OFFICE LIKE A TRUE TECH-CONQUEROR SPITTING ON THE COMMONERS</i>  ... I FEEL SO STRONG NOW, NO-ONE CAN CHALLENGE ME.<p>I mean, the guy is trying to stop littering, he&#x27;s not doing anything untoward.