I wonder if it&#x27;s a sign that they believe the framework will necessarily spawn related, self-contained projects. Just as Rails has its own organization with dozens of plugins (and separate repos for documentations) as opposed to it being basecamp&#x2F;rails...though I suppose the analogy isn&#x27;t quite accurate since Rails is its own community and not marketed as a product maintained by Basecamp. Or maybe this is a sign that Apple wants Carekit to be less monolithic, such that they&#x27;ve removed the explicit Apple branding to encourage developers? The answer to these kind of things are often mundane...but when it comes to marketing and branding, the thinking process behind the eventual decision is both mundane <i>and</i> time-intensive