The race bottomed out before Google&#x2F;Apple were even in the game. Zynga&#x27;s burn n&#x27; churn strategy set precedents for both the gaming audience and game developers alike- pull users into turbo-charged Skinner boxes.<p>Now these platforms monetize from selling users to developers. Acquisition rates are as shady as they are exacting- you compete for the same users as the top 10 games, who have advertising budgets the size of small countries GDP.<p>Besides, if they put a minimum price in, they would have to start real curation of the platform. That goes against profiting off developers spending for users, and their percentage for users paying for the game.