By having your articles directly on your site, linked to via a &quot;feed reader&quot; that everyone already uses - twitter, facebook, reddit, etc.<p>I remember trying to get into RSS feeds a few years back. I passed them by - it was easier to just hit news.google.com or my multireddit or twitterfeed for news I was interested in. Sure, I didn&#x27;t &quot;get it,&quot; and yea fine I&#x27;m not the smartest guy ever, but I&#x27;m probably a good representation of the average net user - interested in efficient means at getting the news such as RSS, but also tremendously lazy. Why bother? I already have a twitter&#x2F;reddit&#x2F;gnews account.