Part of the challenge is that design isn&#x27;t viewed in isolation. A design leaves an impression on the viewer partly based on how it contrasts with other designs.<p>A minimalist logo in a sea of embellished logos says &quot;We are smarter and easier to use&quot;. A minimalist logo in a sea of minimalist logos says &quot;We are safe and normal.&quot;<p>So following a design trend can be one of the tools you use to design for an audience.