I canceled my Prime membership a while back now for multiple reasons, but this is frosting on the cake. In order for me to cancel my auto-renewal I had to jump through scary &#x27;cancel your membership&#x27; prompts to find the question about auto-renewal. The company has gotten slimier and slimier.<p>Exclusive markets are are what&#x27;s wrong with browsers, video games, apps and the Internet today and now it jumps into the physical world as well. This isn&#x27;t even about true exclusivity, which is a problem in itself, but more akin to crippleware. Non-prime members (still your customers) now have a worse experience than before. If companies that provide content and products just made it easier to find and purchase content and products, they wouldn&#x27;t have to worry about locking in their customers.