You might not support or use Google in any way. There are such people. They use DDG and go to extraordinary lengths to prevent any assistance to Google. I&#x27;m not one of those people, but the ability to turn off the feature is reasonable.<p>Some folks don&#x27;t trust Google. There might be a case down the road where the U.S. government required access to the data due to National Security. Given how they handled the San Bernadino iPhone incident, it&#x27;s not like this won&#x27;t ever happen.<p>Others believe that Google will use the data for their own ends. In the same way other don&#x27;t want Googke to become more powerful, others will be concerned that Google uses analytical data like this for their own commercial purposes, and it&#x27;s not known what this might be.<p>It also would be a PR nightmare if this wasn&#x27;t added, even though the data is anonymised to the Homebrew guys. Perception is important also. Not to mention the fact that it doesn&#x27;t hurt to add this option to Homebrew.<p>Personally, I&#x27;ll just leave it on as I don&#x27;t subscribe to any of the above views, but I&#x27;m imaginative enough to see potentially legitimate concerns. :-)