Thanks, I hadn&#x27;t seen that. For what it&#x27;s worth, I think the rebuttal misses that Thompson wasn&#x27;t actually arguing for a Services division - he was arguing that if Apple is serious about creating better services, as they are currently claiming to be, then that&#x27;s what they should do. But that doesn&#x27;t mean that they <i>should</i> be serious about services! That&#x27;s basically the same conclusion that is drawn by the article you linked. (Thompson goes into this a bit more on last week&#x27;s Exponent podcast, if you&#x27;re into this sort of thing.)