Well, they had a good run. I wonder what&#x27;s next.<p>I don&#x27;t think anyone was surprised though, around 2014 we saw the writing on the wall. I mean take the Nexus 5, I have plenty of friends who have one and it&#x27;s basically like they bought a microwave. It just works, it&#x27;s fine, and they&#x27;re expressing 0, and I really mean 0 interest in upgrading their microwave. They&#x27;ll keep it for as long as the battery lasts and they don&#x27;t break it. And that&#x27;s really a last-generation phenomenon, before two years ago I was looking forward to new mobile tech. Now the changes aren&#x27;t meaningful anymore.<p>And now people are openly expressing it, too. Like the CEO of sony, who spoke about the end of innovation in smartphones a few months ago. I mean take my dad, he just bought an LG G3 for $8 a month on a 2 year contract. Now this phone is 2 years old, not top of the line... but it&#x27;s $8 a month and it comes with a nice screen that&#x27;s almost double the PPI of the latest iphone, 3gb of ram, a nice snapdragon 801 chip, 3000 mAh battery, it just works fine and it&#x27;s just really cheap. In two years, the latest G5 will be $200 too, and you&#x27;ll buy G3 like phones for $100. What can we innovate in smartphones that&#x27;s worth $700 to most people? That used to buy you a magical device that could do things nothing else could, in your pocket just a few years ago.<p>Anyway, I wonder what&#x27;s next for Apple. There&#x27;s no rumours of anything happening except its car. Wearables will expand. But they&#x27;re all late or super late to market in these product categories. That&#x27;s not a bad thing, they&#x27;ll obviously make money, but it&#x27;s not comparable to creating a real smartphone industry.