The reason why services and devices can&#x27;t be totally separated as gunpowders and paint is software. Apple&#x27;s recent software qualities have been facing many challenges and varied user feedbacks, Apple Map, Siri, FinalCut update, New Photos, iCloud hack issues. I doubt their organization structure is the magic fix to their software issues, in fact, a complete separation between devices + services might make some of their software challenges even harder.