&gt; It&#x27;s not worth it for them to target the small fish<p>Actually they do target the small fish, that&#x27;s why they won&#x27;t publish prices. The idea here is that $big_co may pay $5m for $software, but $small_co will get the near equivalent for $100,000.  $big_co doesn&#x27;t want to feel it got ripped off, so secretive pricing all around.<p>Also, this pricing allows for a lot of negotiation, volume pricing, and &quot;we&#x27;ll beat the competition&quot; tactics. Now the competition needs to also engage in secretive pricing to stay competitive.