Services are hardly a unique Apple specific problem though. For a few that get services right you&#x27;ll find many that suck. It takes a very different collective mindset, culture, processes and iterative improvements - those are a no brainer. Beyond those it also takes unconventional innovation at multiple different levels - look at how HTTP2 happened for example and look at how everything underneath GMail must have improved to make it what it is. Also think of AWS and how many first-have problems they must have needed to solve.<p>It&#x27;s hard to get services right and even harder to keep them right. I am of course not saying Apple can&#x27;t get there but merely separating the hardware and software&#x2F;services isn&#x27;t a meaningful first step.