Thanks for the question!<p>One idea was to incentivize couples who&#x27;ve already had weddings to share their details of their weddings&#x2F;vendors with us. We in turn we would build and host a wedding web page that the couple can always reference back to. The vendors would be evaluated by the couples there. We&#x27;ve considered even giving them credits if someone in their social circle booked a vendor that a friend has used through our service.<p>Either way, socially validated reviews&#x2F;recommendations need to be a big part of this platform.