A recent book that tries to address this (kinda annoying title): <a href="http:&#x2F;&#x2F;www.rushkoff.com&#x2F;books&#x2F;throwing-rocks-at-the-google-bus&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.rushkoff.com&#x2F;books&#x2F;throwing-rocks-at-the-google-b...</a>