I always thought that the &#x27;Flag&#x27; was a window, perhaps because of the name association. It certainly has panes. If you look at the history, it evolved from Windows 3.1 which was assuredly a window. I don&#x27;t see a flag in the most recent logo either, it just looks like a typical move to flat branding (and I think it works, it looks great on the back of a tablet).<p>&gt;What I see in front of me is a rectangle with a green stroke. Perhaps Gomez-Palicio and I are looking at something different. Either way, ostensibly Whitman had fully justified the HP mark, so why did Gomez-Palicio feel compelled to invent metaphors where there were none? This compensatory narrative about server rooms shouldn&#x27;t be necessary.<p>Yet this is exactly the rationale behind the &#x27;Slate&#x27; thing which had some weird allusions to a corporate tower block and random space pictures. Why did everyone start gushing over it?