Good points in both cases. For approach #1, I do think the Google example is somewhat analogous—ideally we&#x27;d survey all existing options more and more effectively, and explicitly call-out our &quot;sponsored links.&quot; The incentives are more clearly aligned with the seekers in approach #2, but we&#x27;re still in the early stages of exploring the willingness-to-pay or willingness-to-revenue-share of our users.<p>Our near-term goal is to grow the pool of seekers as quickly as possible and test the viability of both approaches. Having worked on some products that people like-but-don&#x27;t-love, this one is much easier to market because the users genuinely love it.