You&#x27;re right about the target audience, but wrong about the reason.<p>They don&#x27;t quote a price because the cost of the product they sell makes up only a small percentage of the overall cost. The vast majority comes from consulting and product customization, which is billable by the hour. And since you don&#x27;t know the prospect&#x27;s exact need during the initial engagement, providing pricing would be silly.<p>Source: I work in that exact market. When a prospect asks for a price up front, they basically fail lead qualification. As the saying goes, if you have to ask how much it is, you ain&#x27;t the target audience.