I&#x27;d call it outright dishonest.  Tell me quite plainly the price I&#x27;ll pay or I&#x27;ll treat you as a scammer.  Vaguely telling me the special offer price and completely avoiding the true price is a scam like pattern.<p>You&#x27;re right on pricing though.  Newspapers need to stop trying to charge nearly the same as a print subscription.  Almost no one is going to pay that these days - we don&#x27;t expect to get all our news from one or two sources now.<p>I&#x27;d love to see a respected news site try a penny under $1&#x2F;£1 a month sub just to see how the numbers land.  I&#x27;d wouldn&#x27;t be at all surprised to see enough subscriber growth that they make more notwithstanding traffic growth.  It has to be better than advert supported rates.<p>I&#x27;d pay that, without second thought.  I&#x27;d be happy paying that across the twenty or so news sites that make up regular reading for me.