How do you get better UX than clicking an RSS link and it adding itself to your feed reader?<p>It isn&#x27;t the protocol, it is that there is no profit in an open standard like that. Google killed their Reader because they wanted everyone forced into G+, rather than consuming content from around the Internet.<p>It is the same thing with messaging and VOIP. Nobody <i>wants</i> to use an open standard like XMPP or more recently Matrix because there is no money in using standards when you can lock users in to a walled garden.