It&#x27;s great to see a founder CEO (Hamdi Ulukaya) making a bold ethical move like this to support his employees. It&#x27;s not flashy or earth shaking, but it&#x27;s very real and it will definitely change many lives for the better.<p>This story reminds me tangentially of the time when Hewlett and Packard, when faced with a downturn at HP, decided to cut pay across the board so the company could avoid layoffs. Once HP recovered, I&#x27;m assuming they reinstated previous salary levels and then some. HP then benefited from a highly committed and skilled workforce who deeply respected their leaders and company.<p>Unfortunately, these stories reflect the (very rare) exception and not the rule. Today, we&#x27;re much more likely to see CEOs and executive teams earning (multiple) millions in salary and options, all the while they are outsourcing jobs, implementing layoffs, converting full-time jobs to contract and part-time jobs, and so on. These CEOs are extracting as much wealth as they can, at the expense of their employees.<p>We desperately need more ethical, bold leaders like Ulukaya, Hewlett, and Packard who are going to shape the future of business; a future that is kinder, compassionate, and community-minded.