They&#x27;ve been doing it for over a year, so it&#x27;s very unlikely it&#x27;s only an experiment. The Amazon forums thread complaining about it has 267 participants, and was started in December of 2014.<p><a href="https:&#x2F;&#x2F;www.amazon.com&#x2F;forum&#x2F;amazon&#x2F;ref=cm_cd_notf_thread?_encoding=UTF8&amp;cdForum=Fx1UE1R6VSVMXK7&amp;cdPage=16&amp;cdThread=Tx2BC0NP5Y2RKMW" rel="nofollow">https:&#x2F;&#x2F;www.amazon.com&#x2F;forum&#x2F;amazon&#x2F;ref=cm_cd_notf_thread?_e...</a>