Partially because we as society likely reward &quot;results&quot; better than &quot;good effort&quot; or &quot;team playing&quot;.<p>I&#x27;ll leave it an open question whether the money involved in these activities is an influencer, or whether it&#x27;s just rotten ol human nature (addictiveness to winning).<p>Perhaps the reality is that cheating happens <i>everywhere</i> and only in the highest-stakes competitions do we notice and punish it?