&gt;Firstly, Haresh neglects to mention that the “app-only” strategy was attempted for Myntra and not for Flipkart itself.<p>This is inaccurate. Flipkart itself was moved to app-only on mobile. The move did not go well, and 6 months they created some sort of a compromised web-app kind of thing that lags and annoys the user.<p>So it was not just myntra where &quot;app-only&quot; was attempted. On a personal note, as I have mentioned in another comment, this single instance apathy towards the consumer means that I always visit Amazon first, and Flipkart second.