Amazon and AWS have different markets (consumers vs business), similar to DuPont&#x27;s paint and gunpowder (consumers vs military). Generally speaking, the markets don&#x27;t overlap.<p>As noted in other comments here, Apple&#x27;s products and services are both consumer-focussed; ideally, you&#x27;re trying to sell the consumer both of them, so the outcomes for the two are co-dependent. Amazon doesn&#x27;t really care about how many instance-hours AWS sells; the iCloud team cares a lot about how many devices Apple sells.