I suspect the surprise is grounded in familiarity with the product and its content. You&#x27;re an expert on sqreen. Potential customers are not.<p>A screenshot of a generic text editor juxtaposed against explanatory text probably should be considered burying the lead. The heading doesn&#x27;t seem like a natural place to put technical requirements&#x2F;limitations&#x2F;implementation_details in the content hierarchy.<p>I&#x27;d add that the idea that the software is made by developers is something better shown implicitly than stated explicitly. It&#x27;s mostly line noise to other developers looking at developer tools [I mean name a developer tool that wasn&#x27;t made by developers].