Every place is different, the GP was talking about Indonesia where the folks were in fact shopping online and the challenge was the payments system. In Cambodia with poor package delivery then that might be the place to start. What I was alluding too is that one of the things that makes startups successful is that they seem to be &quot;right place, right time&quot; but sometimes it is simply that they are designed to mesh well with an existing infrastructure.<p>The trick here is to take something which is is known to work and try to think about what changes would make that thing work where you are. In a country where everyone has a smartphone, you can look at things that you can do with a smartphone you couldn&#x27;t do with a &#x27;dumb&#x27; phone. In a country where there are extremely inefficient transport, mail, or payment systems, then working within what you can there can be a winner.