I wasn&#x27;t aware of Fix My Street, thank you for that.<p>The reason for bringing it to HN&#x27;s attention was because I too read about the service on the BBC News website and their plight with Instagram.<p>I was a little perplexed - it&#x27;s a British company, operating entirely within the UK - why is Instagram getting involved? The &#x27;gram&#x27; prefix has been around for quite a while [citation needed], is it an infringement of trademark? Then again, the company is posting pictures with captions, which is very Instagram-y, so I can see a certain level of cross over.