&gt; <i>So we&#x27;re in the price war stage still, not much at the differentiation stage.</i><p>Depends what you&#x27;re looking for I suppose.  If all you need is basic compute instances then, yes, it&#x27;s a price war.  Any products beyond that have a tenuous relationship between the different providers.<p>Even something as simple as using a columnar DB pretty much locks you into one of the providers because you have to build around all the nuances of SQL Server vs. RedShift (Postgres) vs. BigQuery.<p>Forget talking about things like infrastructure automation once you&#x27;re trying to manage this on demand across many environments in a reproducible way.