The new design seems to make sense, but I&#x27;m somewhat skeptical these are all their own ideas.<p>They have an odd history of straight up copying ideas, sometimes verbatim...to the point where it&#x27;s embarrassing.[1]<p>[1] <a href="http:&#x2F;&#x2F;www.airliners.net&#x2F;aviation-forums&#x2F;general_aviation&#x2F;print.main?id=3402022" rel="nofollow">http:&#x2F;&#x2F;www.airliners.net&#x2F;aviation-forums&#x2F;general_aviation&#x2F;pr...</a><p>Edit: Yep.  That clever boarding pass where you fold it in fours...Virgin America, back in 2014.  <a href="https:&#x2F;&#x2F;mtc.cdn.vine.co&#x2F;r&#x2F;videos&#x2F;87CD50B8DF1070152893052624896_21fecd30072.0.2.13977125890185955206.mp4?versionId=QihFNyugGQ7xN1nDpuSkhx5KavBbr.N5" rel="nofollow">https:&#x2F;&#x2F;mtc.cdn.vine.co&#x2F;r&#x2F;videos&#x2F;87CD50B8DF10701528930526248...</a><p>Edit 2: In retrospect, I suppose this sounds pretty harsh.  The connotation of &quot;Labs&quot;, &quot;Research&quot;, &quot;Design&quot;, etc just sticks in my craw...especially when paired with what&#x27;s basically a copy of another airline&#x27;s idea, rolled out with operational testing that didn&#x27;t involve the actual operational groups.