<i>&gt; Pillar’s on-boarding processes includes watching a long series of training videos on their “Step-It-Up” program talking about who Pillar is, and why they do the things they do. They talk about things like Craftsmanship, Test-Driven-Development and consulting skills.</i><p><i>(...)</i><p><i>&gt;Now, for a company that prides itself on Craftsmanship and TDD, surely there should be unit-tests somewhere, right? To my surprise, the project they landed me on had absolutely ZERO unit tests!</i><p><i>(...)</i><p><i>&gt;So I did what any “Craftsman” at Pillar would do and I argued for us to start writing better tests. Unfortunately to my complete surprise, not only did I meet resistance with the client, I met resistance within Pillar itself!</i><p>That is a good example of the dissonance between the idealism and jingoism of the (internal) marketing and the reality in the field.<p>When the choice opposes<p>- doing things right, at the first attempt and building to last<p>to<p>- doing things fast and on the budget (undercut to catch up to the race to the bottom)<p>it always ends up like this. People (and companies) that know the right way but chooses the alternative.