Predictably irrational by Dan Ariely has a good number of case studies that I think illuminate the topic particularly well:<p><pre><code>  http:&#x2F;&#x2F;www.amazon.com&#x2F;Predictably-Irrational-Revised-Expanded-Decisions&#x2F;dp&#x2F;0061353248
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Unsurprisingly there&#x27;s some sort of combo deal to get Thinking Fast and Slow with it.