It&#x27;s probably a victim of over thinking and too much marketing.  The forces which shape this allergic reaction to these phrases are the ones also turning voters away and towards the Sanderses and Trumps who are less afraid of plain populist&#x2F;democratic speech.<p>It should be of little surprise to establishment showrunners this is happening, after all the blue collar middle class are an afterthought when it comes to economic policy -- quite the opposite of say China, who cater to the blue collar middle class.<p>Yes, on the whole we have benefitted from trade deals but we&#x27;ve made very few accommodations for the part of the middle class which loses out --be I outsourcing yesterday and today or automation tomorrow.