I&#x27;m curious what sorts of creative discussions happened around that egg.  I&#x27;m guessing it involves something about conveying the freshness that they provide, and you don&#x27;t get an egg like that on a regular restaurant delivery meal. It screams &quot;this was prepared just now, just for you.&quot;<p>Since you guys tracked 8 ads, is there any deeper creative analysis that you&#x27;ve performed? Have you looked at what trackers their sites load or any of the URL params to dig into more campaign details?