This effect is especially true for those of us who are non-profits.<p>&quot;Give food to the poor and needy&quot; often understandably has more appeal and is a quicker reference point to the normal citizen than the stuff we do: &quot;Hey it&#x27;s becoming more dangerous than ever for a small amount of the people who deliver the food to the poor and needy, so let&#x27;s think of a open source technical approach way to make it easier.&quot; Both are very worthy&#x2F;important, but some messages are just easier&#x2F;clearer for people in a voting process.