You think that this: <a href="http:&#x2F;&#x2F;media.treehugger.com&#x2F;assets&#x2F;images&#x2F;2015&#x2F;09&#x2F;vw-stock-sept-22.png.650x0_q70_crop-smart.jpg" rel="nofollow">http:&#x2F;&#x2F;media.treehugger.com&#x2F;assets&#x2F;images&#x2F;2015&#x2F;09&#x2F;vw-stock-s...</a><p>is coercing a corporation to be an amoral entity? No, VW thought they could get away with cheating, and they were found out, with disastrous consequences to their bottom line. The obvious market serving behavior would have been to avoid cheating. When VW cheated they were serving neither the public nor their shareholders, they were just being dumb.