Completely deliberate.  As others pointed out, they&#x27;ve already been doing it, on less popular products that caused no backlash.  It&#x27;s there in the article up top, pre roll-back:<p><i>UPDATE: Amazon has provided VideoGamer.com with the following statement in response to this story:<p>&quot;One of the many benefits of Amazon Prime is access to exclusive selection on a number of great products. Customers who are not Prime members can sign-up for a 30-day free trial of Amazon Prime, or they can purchase those items from a Marketplace seller.&quot;</i>