Apple Computers were rightly sued by Apple (the music company, Apple Records?) as the computer company was getting in to the area of music.<p>The suffix -gram is already well known from &quot;telegram&quot; and adopted in to other &#x27;message sharing via different media&#x27; situations: cookiegram, kissogram, etc..<p>The Apple case is a million miles from Littergram vs. Instagram. If they&#x27;d tried to create &quot;Binstagram&quot; there would be a case to answer ...<p>I consider the chance of actual confusion (which FWIW isn&#x27;t actually the measure normally used to judge infringement) to be practically zero.