We changed the title to that of the article, which is what you should use unless it is misleading or linkbait. That&#x27;s in 
<a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;newsguidelines.html" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;newsguidelines.html</a>.<p>Another guideline in there that applies here is the one about not repeating the name of the company when it&#x27;s already mentioned in the domain to the right of the title. That&#x27;s a minor point, of course, but one that has had surprisingly good effects.