It&#x27;s utterly easier to just make and advertise addictive food, completely throwing nutritional quality out the window. What if you could even claim your addictive, mostly empty junk is healthy? Therefore funding and studies with the intention of obfuscation and the control of the progress of understanding.<p>The world would have to look very, very different than today&#x27;s for something like an iBody app to come into being. Where&#x27;s the money to be made in people having that much control over themselves? The goal is to sell more (eg) donuts, not less. To defect is the norm.