I agree. Many of my professional female friends spend a large amount of money on beauty&#x2F;cosmetics&#x2F;make-up.<p>Items at the higher end of the market, thought to be luxury, are extremely popular among this demographic. It is useful for showing off a bit and as a talking point.<p>I certainly don&#x27;t need a £150 mechanical keyboard over a cheaper one, but it is slightly more functional for me and is interesting for my mates.