I agree that the iCloud brand has generally been a failure. Does anyone ever proudly use their @icloud.com address anywhere? MobileMe is considered an embarrassing failure by many, but I still see @me.com email addresses from time to time.<p>But technically, iCloud is not really one &quot;thing&quot;. iCal, Reminders, Notes and Photos work pretty well, whereas iCloud Core Data is an unsalvageable afterthought. Working on some parts might still be fun.