I think people really underestimate the value add from &quot;easy, free returns&quot; for clothes shopping.<p>I remember using ASOS 10 years ago and at that time most online retailers had poor returns policies. (Legally all must have a 14 day returns), but ASOS went further with free returns and even provided shipping labels and bags for returns with the original shipment.<p>I think my then girlfriend returned maybe 70% of everything ordered, it was just how it worked. You&#x27;d browse, impulse purchase then see how it looks and probably return it.<p>As a result they took almost all of her actual purchases. And because they provided shipping bags&#x2F;labels&#x2F;etc they no doubt reduced the turnaround time so they got stock back quicker and reduced the chance of lost or damaged stock they couldn&#x27;t then sell on.<p>I don&#x27;t know but I hope that most retailers have caught on and provide similar now.