They were amongst top places to go before IPO, not so much nowadays (similar to Google). They are already panicking that people are sharing less and less personal information and rather posting &quot;cat pictures&quot;. If they don&#x27;t build other profitable businesses, they are one bad &quot;redesign&quot; away from the fate of Digg if a more reasonable competitor emerges from a new generation of enthusiastic people (which I believe it will - not everyone&#x27;s goal is instant cash like in the case of Instagram, some people want to be &quot;kings&quot;). I don&#x27;t want to give Facebook ideas, but I can envision a better social network with a more direct, end user-wanted and less obtrusive commerce opportunities for all kinds of businesses without sticking ads into people&#x27;s faces or selling their private information.