Not sure about the conclusion but you&#x27;re absolutely right about the problem. This is why the social networks are eating such a great percentage of screen time: pure content, outside of web applications, is better suited in a single format rather than the superfluous loud magazines that currently pepper the web.<p>Perhaps rather than native apps what we need is the return of gopher. I think that&#x27;s what Apple&#x27;s trying to do with Apple News.