I have major objections to this talk. The speaker claims that choice itself is the issue. I disagree - choice is <i>not</i> the issue. The issue is an inability to <i>make decisions</i> when presented with hundreds of possibilities &amp; to not be upset over poor outcomes that our choices create, and our ability to make these choices is a recent phenomenon that has finally caused this issue to surface.<p>Consider his point on salad dressing (paraphrased):<p>&gt; If you buy one of the 100 available salad dressings &amp; you don&#x27;t like it,<p>&gt; it&#x27;s easy to imagine what things would have been like if you had chosen a<p>&gt; better one &amp; suddenly you&#x27;re disappointed.<p>Well sure, I&#x27;ll be disappointed. But then I&#x27;ll just try a different one next time and repeat until I find some dressings that I <i>do</i> like, and now I&#x27;m happy. If there wasn&#x27;t choice here, I would be <i>perpetually</i> unsatisfied.<p>Regarding paralysis when confronted with too many choices, I <i>think</i> this is just a temporary artifact as we&#x27;re making the transition to having more options. The first few times I went shopping for shoes at a shoe store, I tried on <i>tens</i> of pairs and debated the pros and cons of various shoes for over an hour under the assumption that of all the shoes in the store, only one would be the <i>best</i> one for me. Now I know that this isn&#x27;t the case. There are several shoes that I&#x27;ll be completely satisfied with, and now there are enough of them that the store has specific sections where probably a good 20% of them will meet all the requirements I have. So I find the first one that meets all my goals, and then I buy it. The process takes &lt; 10 minutes.<p>This is actually <i>less</i> time than it previously would have taken, as the candidate shoes would previously have been spread over different sections and not one of them would match <i>all</i> my requirements, leading me to have to make a conscious decision on what to sacrifice. And now that my decision carries more weight, I would spend more time deliberating and hence the trip to the shoe store would take longer &amp; I&#x27;d be disappointed at the time I lost.<p>No, the author cherry-picks his points &amp; confuses his own limitations as being indicative of a problem with the existence of choice rather than a personal limitation because - guess what? - he doesn&#x27;t want to blame himself for his own lack of satisfaction.