<i>If you think that software&#x2F;service X sucks, why not see this as an opportunity to do something about it?</i><p>A lot of the examples in the blog post are about sucky corporate websites. You aren&#x27;t going to set up a competitor to IKEA, let alone an electricity company, because the quality of their IT is poor. That argument works in only one case:<p>• The product is pure software<p>• It doesn&#x27;t have any barriers to entry<p>• The quality of the incumbent is so dire, and the chances of improvement so low, that it makes sense to replicate their entire product investment just to &quot;do it right this time&quot;<p>Unfortunately such opportunities are rare.