Amazon charges vendors up to 40 percent rake just to be fulfilled by Amazon. They are swindling the living crap out of 3rd party sellers while also maintaining their position as lowest price on most products within their own sham site. Very often these days Walmart or another online vendor will have cheaper prices than Amazon. The way Amazon treats its employees and the underhanded business tactics toward customers are going to be the end of them. They became a meme - just Amazon it Bob!! But Myspace was a meme too. Fuck up a phone, make your employees miserable, and foster a culture of dark doing customers.. and Amazon will fall just like Myspace. A name recognition can only take you so far. (fyi I recently worked as a dev for them in Seattle and left due to a hostile work environment so I do have bias but also a unique perspective.)