The supply chain for their current rocket designs is a big problem. Many of the parts are outsourced to suppliers with very high overheads and margins, so they&#x27;re already locked into a very high cost structure outside their own org. The only effective way to fix that will be to move to new designs with more efficient sourcing and cost structures and that will take time.<p>The other issue is capacity. Even if ULA dramatically cut their costs to drive SpaceX out of business, that will stimulate a huge surge in demand for launches. To drive anyone out of business, ULA would have to meet all of that demand on their own. I don&#x27;t believe that&#x27;s possible for them, they just don&#x27;t have the capability to ramp up capacity fast enough, so SpaceX and other operators would pick up the excess business anyway.