This article made me wonder how this might translate into tech choices (rather than consuming choices).<p>We&#x27;d have to define what a moral tech choice is (a candidate would be &quot;tech X is more efficient doing what it&#x27;s supposed to do than tech Y&quot;). Then the other variables could be the price&#x2F;cost, the trendiness, the license, the backers, the market share, simplicity etc.<p>Now, are people making choices based on efficiency of the tech considered weirdos or dismissed by others whose choices are directed by other factors like trendiness or  simplicity? And if so, is it just because they know that their choice is not the &quot;moral&quot; one?