&gt; “It is not your customer’s job to set pricing. An optimal price is one that is accepted but not without some initial resistance” says Ash Mauyra explains in this great piece.<p>I can imagine this as general purpose advice but this is no way to build a loyal base. There are some services that I have that I begrudgingly pay for because they price so aggressively that they extract nearly all of the value from my subscription, and then there are services that I&#x27;m actually happy to pay the bill because it&#x27;s such good value. Guess which services I recommend to others, and which services I actively look for alternatives for?