Labels, names and symbols <i>matter</i>.  To paraphrase:<p>— Hey, Mike.<p>— Yeah?<p>— Have you looked at our name badges lately?<p>— Yes…  No, why?<p>— They say “Microsoft”.<p>— Yeah, so?<p>— Do you…  do you think we might be… the <i>monopolists</i>?<p>(With apologies to Mitchell &amp; Webb: <a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=qv2XGQBcvxQ" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=qv2XGQBcvxQ</a>)