I had one company that used Watson flat out tell me that it was purely for marketing - they could have built their own solution just as easily, but used Watson because it had more marketability.<p>From what I understand, it&#x27;s really just a wrapper around IBM, or a collection of things IBM has built or offers.<p>I have not yet seen anything particularly interesting - but i&#x27;m glad you asked this question! Hopefully someone will chime in with something worthwhile.