If RSS scales badly for sites like Gizmodo, don&#x27;t use it for sites like Gizmodo. RSS is great for small-scale personal publishing; in fact some sort of aggregator is practically a necessity for such a thing to work (this is why blogging has drifted to tumblr, facebook, and twitter: publishing integrated with aggregated consumption is a powerful thing).<p>This leads to a chicken and egg problem: when someone is first introduced to RSS, the only sources they know about are ones that don&#x27;t work well with RSS. It&#x27;s hard to cultivate the kind of network that makes RSS valuable to you until you&#x27;ve already bought in to the concept.<p>Personally, at my peak I was subscribed to about 400 feeds, but they only published about 100 items a day.