I saw the link to 1729 and the rest of the links to the Mathematica wormhole and noted (but resisted) the opportunity to go exploring. As it was it they were largely inline. That&#x27;s some pretty subtle calls-to-action, marketing folks can&#x27;t be happy with that. Whither the shaded buttons? Whither the popovers?<p>Wolfram&#x27;s efforts to relate how Ramanujan&#x27;s maths differ from the mainstream were certainly worth the price of admission. He spent a lot more time fleshing out several of the other historical figures than his own background; possibly he could have mentioned more people who are currently working in this exploratory mathematics, perhaps that&#x27;s another post. Maybe we can take this for what it is, and precisely what one has come to expect from Wolfram – nerdy native advertising, in the form of a well-researched long-form essay by a dude with subject-matter expertise. If he starts skipping the inline links we&#x27;ll know that he&#x27;s secretly divested shares.