And this is where economics conflicts with reality. The farther north you get, the more limited your crop options are, especially in the boggy farmland that hosts cranberries. If the world made sense we would have the southernmost growers transition to alternate crops more likely to prosper in their regions, but in practice go try telling PA farmers they need to change crops while the MA ones can keep continuing on as they always have.<p>And that is the problem with Ocean Spray - its a coop of too many farmers making too much of a crop, and it is hard for such an arrangement to just cut its own workforce when all are meant to be equal.