Chris Rock at the Oscars did a good job of this, women say a lot with their clothes and men generally don&#x27;t. I&#x27;m not qualified to speculate on how that came about, but going to a formal event you seen all the men in very slight variations of a standard tuxedo and the women in a wide variety of evening gowns.<p>So when men, or women, change their appearance in dress, its generally considered a &quot;communication&quot; of some sort. Sometimes its obvious like the difference between dress uniforms and fatigues in the service, and sometimes less so.<p>It&#x27;s pretty clear that Theranos is under fire and I agree with the GP that the change in garb and styling of the CEO was part of the message she was trying to communicate. Without specific guidance on that, we are left to speculate.