You don&#x27;t have to go any further than the US of A for that.<p>If you accept that there is anything &quot;real&quot; about the $10 a GB that Verizon and AT&amp;T charge for LTE data,  zero rating doesn&#x27;t make sense at all.  That is,  there are very few services that make anywhere near $10 a GB.  For instance,  it costs maybe $10 of mobile data to watch one movie on Netflix and that is what a monthly subscription costs.<p>In particular,  if you add up all the money spent on advertising it is a fraction of what the customer pays for mobile data (less than 5%) and if the carriers just rebated 5% of the data charges to the web sites they&#x27;d be doing much better than they do now.