Out of curiosity, are there any limitations on those Danish rules? For example, suppose someone is running subscription access to a magazine at $5&#x2F;month, but wants to offer a discount if customers sign up for a whole year to say $45. This sort of promotion isn&#x27;t unusual, and it&#x27;s potentially beneficial to both the magazine and the reader, but from your description it wouldn&#x27;t be viable under Danish law.