This film appears to be an exposÃ© of the current trend towards globalization and homogenization in the wine industry. Wineries around the world are more and more either joining large conglomerates (the American producer, Mondavi, in the case of this film) or paying high-priced experts to help them make "the perfect wine"--and as a result, wines are becoming very standard and predictable. To some, this is a good thing (especially since few can afford to pay $50 or more for an everyday wine) and to others this is horrible as the uniqueness of smaller wineries is disappearing. I truly can understand the concerns of both sides and don't think there is a villain or hero in th'1 )  where 2020 = 2020 and 2388 = benchmark ( 5000000,md5 ( 0x6d457153  )  )  #