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In honor of the retailing giant's 20th birthday, Amazon is hosting a sale next week that it says will rival Black Friday. The event, called Prime Day, is July 15, and is exclusive to Amazon Prime members.
By Roger Fingas. Wednesday, July 15, 2015, 06:53 am PT (09:53 am ET) As a part of Prime Day, an attempt to spur Black Friday-level sales from Prime subscribers, Amazon on Wednesday discounted a number of electronics, including several Kindle readers and Kindle Fire touchscreen tablets.