TO BRAND OR NOT TO BRAND A TOURIST DESTINATION Abstract: The main aim of destination marketing is to convey a positive image of itself, in such a way that is not only more attractive for potential visitors and tourists, but also for local people to feel identified with the territory and satisfied with their life quality.
Secondary Insurance. Commercial umbrella insurance is a type of secondary or supplemental insurance that provides extra coverage beyond and above a business owner's standard liability insurance.Therefore, commercial umbrella insurance is synonymous with excess liability insurance or umbrella liability insurance.econdary Insurance. Commercial umbrella insurance is a type of secondary or supplemental insurance that provides extra coverage beyond and above a business owner's standard liability insurance.
DEFINITION of 'Umbrella Insurance Policy'. Extra liability insurance coverage that goes beyond the limits of the insured's home, auto or watercraft insurance. It provides an additional layer of security to those who are at risk for being sued for damages to other people's property or injuries caused to others in an accident.