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Ironically, Mattel said it will achieve some of the cost savings it expects from the merger by using Fisher-Price's two U.S. plants, at Murray, Ky., and Medina, N.Y., to manufacture more of the Mattel line of toys, primarily larger items currently made for Mattel by other manufacturers.
Toy business is capital intensive with new molds and tooling needed for each new toy. With toy leads times at two years Mattel turnaround will not be fast. Mattel will need to conserve cash for promotions and capital expenditures so dividend cut is likely. Mattel (NASDAQ:MAT), the giant toy company famous for Barbie dolls and Fisher-Price kids toys, currently sports a lofty dividend of over 6%.