: a phrase that uses the words like or as to describe someone or something by comparing it with someone or something else that is similar. â compare metaphor. [count]. âShe's as fierce as a tigerâ is a simile, but âShe's a tiger when she's angryâ is a metaphor.
Marketing Plan Definition. A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan.
Marketing Plan The marketing process starts with the three things: an analysis of the market size and potential, analysis of the distribution channels through which the consumer receives the product or service, and analysis of competitive products and services.