Entresto's cost-effectiveness questioned. Entresto, the newly approved medication for the treatment of congestive heart failure, offers a âsmall to substantialâ net benefit compared with current care approaches, but its annual cost would need to be $1,000 less than its list price to be cost-effective for widespread use, according to an analysis.
Cold calling is traditionally an early stage in the selling process. Cold calling typically refers to the first telephone call made to a prospective customer. More unusually these days, cold calling can also refer to calling face-to-face for the first time without an appointment at commercial premises or households.
6 Ways to Make Smarter Cold Calls. Make the best use of the time and effort you spend on the phone. Cold calling takes time and effort, so you want to be certain that both are spent wisely. Here are six cold-calling suggestions based on a conversation with Tom Black, author of The Boxcar Millionaire. 1. Focus on the purpose. The purpose of a cold call is to make an appointment for a longer conversation, either in person or on the telephone. Don't try to sell or close the deal, just close on the next step--the prospect's commitment to spend a few minutes with you. 2. Use a brief sales script.