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The BMW PGA Championship is played each May over the West Course at the Wentworth Club in Surrey, England. The PGA European Tour has its headquarters at the club and as the tour's home tournament, the BMW PGA Championship is often regarded as the flagship event on the European Tour.
All that was missing, until Monday, was a name of the event. Genesis is Hyundai's global luxury car brand. While the number of automakers who sponsor PGA Tour events has dwindled in recent years, the other two active sponsors - Honda and BMW - use the company name for the tournament title. Hyundai previously was title sponsor of the winners-only event at Kapalua, which was called the Hyundai Tournament of Champions.