: a phrase that uses the words like or as to describe someone or something by comparing it with someone or something else that is similar. â compare metaphor. [count]. âShe's as fierce as a tigerâ is a simile, but âShe's a tiger when she's angryâ is a metaphor.
Marketing Plan Definition. A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan.
A typical small business marketing plan might include a description of its competitors, the demand for the product or service, and the strengths and weaknesses from a market standpoint of both the business and its competitors.