: a phrase that uses the words like or as to describe someone or something by comparing it with someone or something else that is similar. â compare metaphor. [count]. âShe's as fierce as a tigerâ is a simile, but âShe's a tiger when she's angryâ is a metaphor.
Marketing Plan Definition. A marketing plan is a business document written for the purpose of describing the current market position of a business and its marketing strategy for the period covered by the marketing plan.
to Build Your Plan. A definition of marketing and an understanding of marketing's importance to the success of your business is necessary for all small business owners and managers. You also need to have an understanding of various marketing tactics and strategies.