Entresto's cost-effectiveness questioned. Entresto, the newly approved medication for the treatment of congestive heart failure, offers a âsmall to substantialâ net benefit compared with current care approaches, but its annual cost would need to be $1,000 less than its list price to be cost-effective for widespread use, according to an analysis.
Cold calling is traditionally an early stage in the selling process. Cold calling typically refers to the first telephone call made to a prospective customer. More unusually these days, cold calling can also refer to calling face-to-face for the first time without an appointment at commercial premises or households.
Tips and Sales Techniques for Cold Calling. Advice on developing one of the most difficult skills in sales. In the August 2000 issue of Inc. magazine, senior writer Susan Greco introduced us to Pat Cavanaugh, CEO of Cavanaugh Promotions. For Cavanaugh, a former college basketball standout, cold calling is an extreme sport. You'll find Cavanaugh's story, tips, and strategies in the August 2000 issue.