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The pine marten is omnivorous, with small mammals forming the major part of its diet, particularly in winter. It feeds on voles (Microtus agrestis) and other rodents, birds such as the treecreeper (Certhia familiaris) and capercaillie chicks (Tetrao urogallus), insects, frogs and carrion .
The winter coat of the European pine marten has always been much in demand. The species has been successfully kept on fur farms. Life history characteristics, however, prevent trade of pine marten fur from being feasible on a large commercial scale (Grzimek 1990).