Entresto's cost-effectiveness questioned. Entresto, the newly approved medication for the treatment of congestive heart failure, offers a âsmall to substantialâ net benefit compared with current care approaches, but its annual cost would need to be $1,000 less than its list price to be cost-effective for widespread use, according to an analysis.
Cold calling is traditionally an early stage in the selling process. Cold calling typically refers to the first telephone call made to a prospective customer. More unusually these days, cold calling can also refer to calling face-to-face for the first time without an appointment at commercial premises or households.
See: A Cold Calling Script that Works. 3. Only call decision-makers. Because you have a limited amount of time to sell each day, don't waste it calling upon people who don't have the authority to purchase. If you find that you can only get access to a gatekeeper, you're better off moving to the next prospect. 4. Only call potentially big buyers.