The Effect of Effectiveness: Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment
<|begin_of_text|><|start_header_id|>system<|end_header_id|> You are a research archivist expert in dataset metadata. Answer the question truthfully.  <|eot_id|><|start_header_id|>user<|end_header_id|> Here is the Description of a dataset. Description:'We test how donors respond to new information about a charity’s effectiveness. Freedom from Hunger implemented a test of its direct marketing solicitations, varying letters by whether they include a discussion of their program’s impact as measured by scientiﬁc research. The base script, used for both treatment and control, included a standard qualitative story about an individual beneﬁciary. Adding scientiﬁc impact information has no effect on average likelihood of giving or average gift amount. However, we ﬁnd important heterogeneity: large prior donors both are more likely to give and also give more, whereas small prior donors are less likely to give. This pattern is consistent with two different types of donors: warm glow donors who respond negatively to analytical effectiveness information, and altruism donors who respond positively' . Please return only a json list of at most 3 Keywords corresponding to the Description:.<|eot_id|><|start_header_id|>assistant<|end_header_id|> {"Answer" : ["Aid effectiveness","Charitable fundraising","Pure altruism","Warm glow"]} <|eot_id|>
 Here is the Description of a dataset. Description:'We test how donors respond to new information about a charity’s effectiveness. Freedom from Hunger implemented a test of its direct marketing solicitations, varying letters by whether they include a discussion of their program’s impact as measured by scientiﬁc research. The base script, used for both treatment and control, included a standard qualitative story about an individual beneﬁciary. Adding scientiﬁc impact information has no effect on average likelihood of giving or average gift amount. However, we ﬁnd important heterogeneity: large prior donors both are more likely to give and also give more, whereas small prior donors are less likely to give. This pattern is consistent with two different types of donors: warm glow donors who respond negatively to analytical effectiveness information, and altruism donors who respond positively' . Please return only a json list of at most 3 Keywords corresponding to the Description:.
We test how donors respond to new information about a charity’s effectiveness. Freedom from Hunger implemented a test of its direct marketing solicitations, varying letters by whether they include a discussion of their program’s impact as measured by scientiﬁc research. The base script, used for both treatment and control, included a standard qualitative story about an individual beneﬁciary. Adding scientiﬁc impact information has no effect on average likelihood of giving or average gift amount. However, we ﬁnd important heterogeneity: large prior donors both are more likely to give and also give more, whereas small prior donors are less likely to give. This pattern is consistent with two different types of donors: warm glow donors who respond negatively to analytical effectiveness information, and altruism donors who respond positively
Aid effectiveness; Charitable fundraising; Pure altruism; Warm glow