Replication Data for: Capturing Clicks: How the Chinese Government Uses Clickbait to Compete for Visibility
<|begin_of_text|><|start_header_id|>system<|end_header_id|> You are a research archivist expert in dataset metadata. Answer the question truthfully.  <|eot_id|><|start_header_id|>user<|end_header_id|> Here is the Description of a dataset. Description:'The proliferation of social media and digital technologies has made it necessary for governments to expand their focus beyond propaganda content in order to disseminate propaganda effectively. We identify a strategy of using clickbait to increase the visibility of political propaganda. We show that such a strategy is used across China by combining ethnography with a computational analysis of a novel dataset of the titles of 197,303 propaganda posts made by 213 Chinese city-level governments on WeChat. We find that Chinese propagandists face intense pressures to demonstrate their effectiveness on social media because their work is heavily quantified---measured, analyzed, and ranked---with metrics such as views and likes. Propagandists use both clickbait and non-propaganda content (e.g., lifestyle tips) to capture clicks, but rely more he' . Please return only a json list of at most 3 Keywords corresponding to the Description:.<|eot_id|><|start_header_id|>assistant<|end_header_id|> {"Answer" : ["propaganda, clickbait, China, WeChat, social media, quantification"]} <|eot_id|>
 Here is the Description of a dataset. Description:'The proliferation of social media and digital technologies has made it necessary for governments to expand their focus beyond propaganda content in order to disseminate propaganda effectively. We identify a strategy of using clickbait to increase the visibility of political propaganda. We show that such a strategy is used across China by combining ethnography with a computational analysis of a novel dataset of the titles of 197,303 propaganda posts made by 213 Chinese city-level governments on WeChat. We find that Chinese propagandists face intense pressures to demonstrate their effectiveness on social media because their work is heavily quantified---measured, analyzed, and ranked---with metrics such as views and likes. Propagandists use both clickbait and non-propaganda content (e.g., lifestyle tips) to capture clicks, but rely more he' . Please return only a json list of at most 3 Keywords corresponding to the Description:.
The proliferation of social media and digital technologies has made it necessary for governments to expand their focus beyond propaganda content in order to disseminate propaganda effectively. We identify a strategy of using clickbait to increase the visibility of political propaganda. We show that such a strategy is used across China by combining ethnography with a computational analysis of a novel dataset of the titles of 197,303 propaganda posts made by 213 Chinese city-level governments on WeChat. We find that Chinese propagandists face intense pressures to demonstrate their effectiveness on social media because their work is heavily quantified---measured, analyzed, and ranked---with metrics such as views and likes. Propagandists use both clickbait and non-propaganda content (e.g., lifestyle tips) to capture clicks, but rely more he
propaganda, clickbait, China, WeChat, social media, quantification