Replication Data for: Cross Channel Consumer Behavior: A Moderate-Mediation Model in Online/Offline Purchasing
<|begin_of_text|><|start_header_id|>system<|end_header_id|> You are a research archivist expert in dataset metadata. Answer the question truthfully.  <|eot_id|><|start_header_id|>user<|end_header_id|> Here is the Description of a dataset. Description:'Mobile technologies with internet access have led to the emergence of a new consumer buying process. This process influences online and offline (physical store) purchases, depending on the product to be purchased. Behavioral learning theories, such as the relationships between precurrent and current behaviors, can explain this new behavioral repertoire. The present study tested Cross Channel Behavior mediation (CCB) on the relationship between mobile device adoption with internet access and the frequency of purchase in online and offline channels, moderated by the types of goods (durable vs. non-durable). Through a quasi-experimental design, data were analyzed by Structural Equation Modeling. The results demonstrate that the adoption of mobile technologies has encouraged the occurrence of CCB dimensions (simultaneous search for informat' . Please return only a json list of at most 3 Keywords corresponding to the Description:.<|eot_id|><|start_header_id|>assistant<|end_header_id|> {"Answer" : ["consumer behavior","purchase channels"]} <|eot_id|>
 Here is the Description of a dataset. Description:'Mobile technologies with internet access have led to the emergence of a new consumer buying process. This process influences online and offline (physical store) purchases, depending on the product to be purchased. Behavioral learning theories, such as the relationships between precurrent and current behaviors, can explain this new behavioral repertoire. The present study tested Cross Channel Behavior mediation (CCB) on the relationship between mobile device adoption with internet access and the frequency of purchase in online and offline channels, moderated by the types of goods (durable vs. non-durable). Through a quasi-experimental design, data were analyzed by Structural Equation Modeling. The results demonstrate that the adoption of mobile technologies has encouraged the occurrence of CCB dimensions (simultaneous search for informat' . Please return only a json list of at most 3 Keywords corresponding to the Description:.
Mobile technologies with internet access have led to the emergence of a new consumer buying process. This process influences online and offline (physical store) purchases, depending on the product to be purchased. Behavioral learning theories, such as the relationships between precurrent and current behaviors, can explain this new behavioral repertoire. The present study tested Cross Channel Behavior mediation (CCB) on the relationship between mobile device adoption with internet access and the frequency of purchase in online and offline channels, moderated by the types of goods (durable vs. non-durable). Through a quasi-experimental design, data were analyzed by Structural Equation Modeling. The results demonstrate that the adoption of mobile technologies has encouraged the occurrence of CCB dimensions (simultaneous search for informat
consumer behavior; purchase channels