What are some reasons for a company to have a developer-oriented blog?
I'd like to put together a company-wide developer blog. I like what companies like Flickr, Panic, and AtomicObject are doing with their blogs, but I'm having a hard time putting in words why they are good for the company.

What are your thoughts?
What are some reasons for a company to have a developer-oriented blog?
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I'd like to put together a company-wide developer blog. I like what companies like Flickr, Panic, and AtomicObject are doing with their blogs, but I'm having a hard time putting in words why they are good for the company.

What are your thoughts?