What could cause a large ad click discrepancy between two apps?
We have two applications, Connect4All and MLIB (layouts visible [here][1]) . Connect4All recently surpassed MLIB in ad requests, yet MLIB commands 6-15 times as many clicks.

The ad placement is identical and clicking an ad during a game of Connect4All will not cause you to forfeit or even lose a turn. Any thoughts on why there is such a huge discrepancy and/or how to combat the problem?


  [1]: http://www.howbigstudios.com
What could cause a large ad click discrepancy between two apps?
===

We have two applications, Connect4All and MLIB (layouts visible [here][1]) . Connect4All recently surpassed MLIB in ad requests, yet MLIB commands 6-15 times as many clicks.

The ad placement is identical and clicking an ad during a game of Connect4All will not cause you to forfeit or even lose a turn. Any thoughts on why there is such a huge discrepancy and/or how to combat the problem?


  [1]: http://www.howbigstudios.com