What's the best way to track user engagement in Google Analytics?
I know this isn't a focus for Google Analytics and that tools like Mixpanel, KISSmetrics and Kontagent specialize in this area but is there a way to get quality user interaction metrics in Google Analytics? More specifically, as a startup web service trying to understand whether our users are having a positive experience, how could we use the Google Analytics toolset to get actionable engagement results? Do we focus on event tracking, custom variables, goals, funnels or some combination of the above? Where does Google Analytics excel and where is it weak when focusing on user behavior? Is there a common way to set this up? Obviously, much of this depends on the service you offer and the type of engagement you want to track but I was hoping for general information on how Google Analytics strengths are best applied to tracking user engagement metrics, especially for startups.
What's the best way to track user engagement in Google Analytics?
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I know this isn't a focus for Google Analytics and that tools like Mixpanel, KISSmetrics and Kontagent specialize in this area but is there a way to get quality user interaction metrics in Google Analytics? More specifically, as a startup web service trying to understand whether our users are having a positive experience, how could we use the Google Analytics toolset to get actionable engagement results? Do we focus on event tracking, custom variables, goals, funnels or some combination of the above? Where does Google Analytics excel and where is it weak when focusing on user behavior? Is there a common way to set this up? Obviously, much of this depends on the service you offer and the type of engagement you want to track but I was hoping for general information on how Google Analytics strengths are best applied to tracking user engagement metrics, especially for startups.