Best practices in gaining trust of your site's visitors?
So, I've launched my website early in 2010, and continue working on things day to day. I've come quite far in a short period of time in terms of the inventory, amount of pages, navigation, design, SEO, payment options, marketing, etc. But, that doesn't seem to be enough to encourage users to 'trust' in doing business with me, so while my traffic is increasing, I'm seeing no increase in leads. 

I deal with transactions ranging from $500-$10,000+ so I understand people's concern here, but I can't seem to figure out the right recipe in showing people I'm not a runaway train and that they really have nothing to worry about. My prices are competitive, and my products and services are in demand, so I know people want to buy, they just don't seem to want to hand me their money :D

So I am asking, what would you say are some of the best practices in gaining trust of your site's visitors? You know, before they make that decision to bounce. If you were to visit a site for the first time, love the product and pricing, what is it that you look at to convince yourself it's okay to do business with them?

I know a BBB logo is great, but you need to be in business for at least a year to register with them (not quite there yet). There are some other things I'm working towards too, but frankly, there is only so much I can fit into my footer.

All opinions and feedback is greatly appreciated!

Thanks
Best practices in gaining trust of your site's visitors?
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So, I've launched my website early in 2010, and continue working on things day to day. I've come quite far in a short period of time in terms of the inventory, amount of pages, navigation, design, SEO, payment options, marketing, etc. But, that doesn't seem to be enough to encourage users to 'trust' in doing business with me, so while my traffic is increasing, I'm seeing no increase in leads. 

I deal with transactions ranging from $500-$10,000+ so I understand people's concern here, but I can't seem to figure out the right recipe in showing people I'm not a runaway train and that they really have nothing to worry about. My prices are competitive, and my products and services are in demand, so I know people want to buy, they just don't seem to want to hand me their money :D

So I am asking, what would you say are some of the best practices in gaining trust of your site's visitors? You know, before they make that decision to bounce. If you were to visit a site for the first time, love the product and pricing, what is it that you look at to convince yourself it's okay to do business with them?

I know a BBB logo is great, but you need to be in business for at least a year to register with them (not quite there yet). There are some other things I'm working towards too, but frankly, there is only so much I can fit into my footer.

All opinions and feedback is greatly appreciated!

Thanks