What Is Digital Marketing? Types, Strategies & Best Practices - Forbes
Bottom Line. Digital marketing is one of the most powerful tools businesses have to generate attention and sales for their products and services ...
HubSpot
Social media marketing, SEO and email marketing are three of the top digital marketing platforms business marketers use. The top marketing automation tools used for digital marketing include <anchor>HubSpot</anchor>, Marketo and Salesforce.
HubSpot Pricing And Plans Guide 2024 – Forbes Advisor
HubSpot Pricing And Plans Guide 2024 – Forbes Advisor

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HR & Payroll



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Web Design & Hosting



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[Best Website Builders](https://www.forbes.com/advisor/business/software/best-website-builders/) [Best E-commerce Platforms](/advisor/business/software/best-ecommerce-platform/) [Best Blogging Platforms](https://www.forbes.com/advisor/business/software/best-blogging-platforms/) [Best Web Hosting Services](https://www.forbes.com/advisor/business/software/best-web-hosting-services/) [Best Domain Registrars](https://www.forbes.com/advisor/business/software/best-domain-registrar/) [Best Landing Page Builders](https://www.forbes.com/advisor/business/software/best-landing-page-builder/) [Best WordPress Hosting Services](https://www.forbes.com/advisor/business/software/best-wordpress-hosting-services/) [Best VPS Hosting Services](https://www.forbes.com/advisor/business/software/best-vps-hosting/) [Best Dedicated Hosting Services](https://www.forbes.com/advisor/business/software/best-dedicated-server-hosting/) [Best Shared Web Hosting Services](https://www.forbes.com/advisor/business/software/best-shared-hosting/)

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[How To Make A Website](https://www.forbes.com/advisor/business/how-to-make-a-website-for-your-business/) [How To Start An Online Store](https://www.forbes.com/advisor/business/how-to-start-an-online-store/) [How To Host A Website](https://www.forbes.com/advisor/business/how-host-own-website/) [How To Start A Blog](https://www.forbes.com/advisor/business/start-a-blog/) [How To Register A Domain Name](https://www.forbes.com/advisor/business/how-register-domain-name/) [How To Create A Business Email](https://www.forbes.com/advisor/business/how-to-create-business-email/) [How Much Does A Website Cost?](https://www.forbes.com/advisor/business/software/how-much-does-a-website-cost/) [Web Hosting Cost](https://www.forbes.com/advisor/business/website-hosting-cost/)

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[Weebly Review](https://www.forbes.com/advisor/business/weebly-review/) [GoDaddy Review](https://www.forbes.com/advisor/business/software/godaddy-web-hosting/) [IONOS Review](https://www.forbes.com/advisor/business/software/ionos-review/) [Squarespace Review](https://www.forbes.com/advisor/business/software/squarespace-review/) [HostGator Review](https://www.forbes.com/advisor/business/software/hostgator-review/) [Wix Review](https://www.forbes.com/advisor/business/software/wix-review/) [Shopify Review](https://www.forbes.com/advisor/business/software/shopify-review/) [Hostinger Review](https://www.forbes.com/advisor/business/hostinger-review/) [WordPress Review](https://www.forbes.com/advisor/business/software/wordpress-review/) [Duda Review](https://www.forbes.com/advisor/business/software/duda-review/)


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Payment Processing



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[How To Accept Credit Card Payments](https://www.forbes.com/advisor/business/how-to-accept-credit-card-payments/) [How To Accept Online Payments](https://www.forbes.com/advisor/business/software/accept-online-payments/) [How To Accept ACH Payments](https://www.forbes.com/advisor/business/accept-ach-payments/) [How To Accept Apple Pay](https://www.forbes.com/advisor/business/how-accept-apple-pay/) [Credit Card Processing Fees](https://www.forbes.com/advisor/business/credit-card-processing-fees/) [What Is A Convenience Fee?](https://www.forbes.com/advisor/business/what-is-convenience-fee/)

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[Square Review](https://www.forbes.com/advisor/business/software/square-review/) [Clover POS Review](https://www.forbes.com/advisor/business/software/best-payment-gateways/%20https://www.forbes.com/advisor/business/software/best-ach-payment-processing/%20https://www.forbes.com/advisor/business/accept-credit-card-payments-cheap/%20%20https://www.forbes.com/advisor/business/how-to-accept-credit-card-payments/%20https://www.forbes.com/advisor/business/software/accept-online-payments/%20https://www.forbes.com/advisor/business/accept-ach-payments/%20https://www.forbes.com/advisor/business/how-accept-apple-pay/%20https://www.forbes.com/advisor/business/credit-card-processing-fees/%20https://www.forbes.com/advisor/business/what-is-convenience-fee/%20%20https://www.forbes.com/advisor/business/software/square-review/%20https://www.forbes.com/advisor/business/toast-pos-review/) [Toast POS Review](https://www.forbes.com/advisor/business/software/clover-pos-review/) [TouchBistro Review](https://www.forbes.com/advisor/business/software/touchbistro-review/) [Lightspeed POS Review](https://www.forbes.com/advisor/business/software/lightspeed-pos-review/) [Stripe Review](https://www.forbes.com/advisor/business/software/stripe-review/) [Stax Review](https://www.forbes.com/advisor/business/software/stax-review/) [PayPal Review](https://www.forbes.com/advisor/business/software/paypal-review/) [Payment Depot Review](https://www.forbes.com/advisor/business/payment-depot-review/) [Helcim Review](https://www.forbes.com/advisor/business/software/helcim-review/)


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VoIP & Communication



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[Best VoIP Services](https://www.forbes.com/advisor/business/software/best-voip-service/) [Best Cheap VoIP Services](https://www.forbes.com/advisor/business/services/best-cheap-voip-services/) [Best VoIP Apps](https://www.forbes.com/advisor/business/software/best-voip-apps/) [Best Call Center Software](https://www.forbes.com/advisor/business/software/best-call-center-software/) [Best Answering Services](https://www.forbes.com/advisor/business/software/best-answering-services/) [Best Business Cell Phone Plans](https://www.forbes.com/advisor/business/software/best-business-cell-phone-plans/) [Best Webinar Software](https://www.forbes.com/advisor/business/software/best-webinar-software/) [Best Live Chat Software](https://www.forbes.com/advisor/business/software/best-live-chat-software/) [Best Auto Dialers](https://www.forbes.com/advisor/business/best-auto-dialer/) [Best Online Fax Services](https://www.forbes.com/advisor/business/software/best-online-fax-services/)

- Guides



[How to Get a Free Business Phone Number](https://www.forbes.com/advisor/business/services/free-business-phone-number/) [What Is VoIP?](https://www.forbes.com/advisor/business/software/what-voip/) [How To Set Up VoIP](https://www.forbes.com/advisor/business/software/how-to-set-up-voip-system/) [How To Send A Fax](https://www.forbes.com/advisor/business/how-to-send-fax/) [How To Get A Toll-Free Number](https://www.forbes.com/advisor/business/get-a-toll-free-number/) [How To Port A Phone Number](https://www.forbes.com/advisor/business/how-to-port-phone-number/)

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[Google Voice Review](https://www.forbes.com/advisor/business/software/google-voice-review/) [RingCentral Review](https://www.forbes.com/advisor/business/software/ringcentral-review/) [Dialpad Review](https://www.forbes.com/advisor/business/software/dialpad-review/) [Intermedia Unite Review](https://www.forbes.com/advisor/business/software/intermedia-unite-review/) [Nextiva Review](https://www.forbes.com/advisor/business/software/nextiva-review/) [Grasshopper Review](https://www.forbes.com/advisor/business/software/grasshopper-review/) [Zoom Review](https://www.forbes.com/advisor/business/software/zoom-review/) [8x8 Review](https://www.forbes.com/advisor/business/software/8x8-review/) [Aircall Review](https://www.forbes.com/advisor/business/software/aircall-review/) [Ooma Office Review](https://www.forbes.com/advisor/business/software/ooma-office-review/)


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Project Management



- [Project Management](https://www.forbes.com/advisor/business/)
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[Best Project Management Software](https://www.forbes.com/advisor/business/software/best-project-management-software/) [Best Free Project Management Software](https://www.forbes.com/advisor/business/software/free-project-management-software/) [Best Task Management Software](https://www.forbes.com/advisor/business/software/best-task-management-software/) [Best Gantt Chart Software](https://www.forbes.com/advisor/business/software/best-gantt-chart-software/) [Best Kanban Software](https://www.forbes.com/advisor/business/software/best-kanban-software/) [Best Construction Project Management Software](https://www.forbes.com/advisor/business/best-construction-project-management-software/) [Best Marketing Project Management Software](https://www.forbes.com/advisor/business/software/best-marketing-project-management-software/) [Best Enterprise Project Management Software](https://www.forbes.com/advisor/business/software/best-enterprise-project-management-software/)

- Guides



[What is Project Management?](https://www.forbes.com/advisor/business/what-is-project-management/) [Project Management Methodologies](https://www.forbes.com/advisor/business/project-management-methodologies/) [Gantt Chart](https://www.forbes.com/advisor/business/software/what-is-a-gantt-chart/) [Kanban Board](https://www.forbes.com/advisor/business/software/what-is-kanban-board/) [RACI Chart](https://www.forbes.com/advisor/business/raci-chart/) [S.M.A.R.T. Goals](https://www.forbes.com/advisor/business/smart-goals/) [Work Breakdown Structure (WBS)](https://www.forbes.com/advisor/business/what-is-work-breakdown-structure/) [Free Project Plan Template](https://www.forbes.com/advisor/business/project-plan-template/) [How To Create A Project Timeline](https://www.forbes.com/advisor/business/software/create-a-project-timeline/)

- Reviews



[ClickUp Review](https://www.forbes.com/advisor/business/software/clickup-review/) [Monday.com Review](https://www.forbes.com/advisor/business/software/mondaycom-review/) [Asana Review](https://www.forbes.com/advisor/business/software/asana-review/) [Smartsheet Review](https://www.forbes.com/advisor/business/software/smartsheet-review/) [Notion Review](https://www.forbes.com/advisor/business/software/notion-review/) [Teamwork Review](https://www.forbes.com/advisor/business/software/teamwork-review/) [Wrike Review](https://www.forbes.com/advisor/business/software/wrike-review/) [Jira Review](https://www.forbes.com/advisor/business/software/jira-review/) [Airtable Review](https://www.forbes.com/advisor/business/software/airtable-review/) [Trello Review](https://www.forbes.com/advisor/business/software/trello-review/)


- [Privacy & Security](https://www.forbes.com/advisor/business/)


Privacy & Security



- [Privacy & Security](https://www.forbes.com/advisor/business/)
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[Best VPN](https://www.forbes.com/advisor/business/software/best-vpn/) [Best Antivirus Software](https://www.forbes.com/advisor/business/software/best-antivirus-software/) [Best Password Managers](https://www.forbes.com/advisor/business/software/best-password-managers/) [Best Free VPN](https://www.forbes.com/advisor/business/best-free-vpn/) [Best Cheap VPN](https://www.forbes.com/advisor/business/software/best-cheap-vpn/) [Best iPhone VPN](https://www.forbes.com/advisor/business/software/best-vpn-for-iphone/) [Best Android VPN](https://www.forbes.com/advisor/business/software/best-vpn-for-android/) [Best Business VPN](https://www.forbes.com/advisor/business/software/best-business-vpn/) [Best Gaming VPN](https://www.forbes.com/advisor/business/software/best-vpn-gaming/) [Best Netflix VPN](https://www.forbes.com/advisor/business/software/best-netflix-vpn/)

- Guides



[How To Set Up A VPN](https://www.forbes.com/advisor/business/software/how-to-set-up-a-vpn/) [VPN Cost Guide](https://www.forbes.com/advisor/business/software/vpn-cost/) [Internet Safety Guide](https://www.forbes.com/advisor/business/internet-safety/) [Are VPNs Legal?](https://www.forbes.com/advisor/business/are-vpns-legal/) [How To Change Your IP Address](https://www.forbes.com/advisor/business/software/how-to-change-ip-address/) [How To Hide Your IP Address](https://www.forbes.com/advisor/business/how-hide-ip-address/) [How To Share A Password](https://www.forbes.com/advisor/business/how-share-password/)

- Reviews



[NordVPN Review](https://www.forbes.com/advisor/business/software/nordvpn-review/) [TorGuard VPN Review](https://www.forbes.com/advisor/business/software/torguard-review/) [TunnelBear Review](https://www.forbes.com/advisor/business/software/tunnelbear-vpn/) [Private Internet Access Review](https://www.forbes.com/advisor/business/software/private-internet-access-vpn-review/) [hide.me Review](https://www.forbes.com/advisor/business/software/hideme-review/) [Surfshark Review](https://www.forbes.com/advisor/business/software/surfshark-vpn-review/) [VPN Unlimited Review](https://www.forbes.com/advisor/business/software/keepsolid-vpn-unlimited-review/) [ExpressVPN Review](https://www.forbes.com/advisor/business/software/expressvpn-review/) [CyberGhost VPN Review](https://www.forbes.com/advisor/business/software/cyberghost-vpn-review/)


- [CRM](https://forbes.com/advisor/business/)


CRM



- [CRM](https://forbes.com/advisor/business/)
- Best Ofs



[Best CRM Software](https://www.forbes.com/advisor/business/software/best-crm-software/) [Best CRM For Small Business](https://www.forbes.com/advisor/business/software/best-crm-small-business/) [Best Contact Center CRM](https://www.forbes.com/advisor/business/software/best-contact-center-crm/) [Best CRM For Real Estate](https://www.forbes.com/advisor/business/software/best-real-estate-crm/) [Best Marketing CRM](https://www.forbes.com/advisor/business/software/best-marketing-crm/) [Best CRM For Financial Advisors](https://www.forbes.com/advisor/business/software/best-crm-financial-advisors/) [Best Open Source CRM](https://www.forbes.com/advisor/business/software/best-open-source-crm/) [Best Free CRM](https://www.forbes.com/advisor/business/software/best-free-crms/)

- Guides



[CRM Pricing Guide](https://www.forbes.com/advisor/business/software/crm-pricing/) [CRM Pricing Guide](https://www.forbes.com/advisor/business/software/crm-pricing/) [CRM Implementation](https://www.forbes.com/advisor/business/crm-implementation/) [CRM Automation](https://www.forbes.com/advisor/business/crm-automation/) [CRM Integrations](https://www.forbes.com/advisor/business/software/what-is-crm-integration/) [Customer Onboarding](https://www.forbes.com/advisor/business/customer-onboarding/) [Customer Segmentation](https://www.forbes.com/advisor/business/customer-segmentation/) [Customer Engagement](https://www.forbes.com/advisor/business/customer-engagement/) [Customer Lifecycle Management](https://www.forbes.com/advisor/business/customer-lifecycle-management/) [Customer Retention Strategies](https://www.forbes.com/advisor/business/customer-retention-strategies/)

- Reviews



[Zoho CRM Review](https://www.forbes.com/advisor/business/software/zoho-crm-review/) [Salesforce Review](https://www.forbes.com/advisor/business/software/salesforce-review/) [Monday.com Review](https://www.forbes.com/advisor/business/software/mondaycom-review/) [HubSpot Review](https://www.forbes.com/advisor/business/software/hubspot-crm-review/) [Bitrix24 Review](https://www.forbes.com/advisor/business/software/bitrix24-review/) [HoneyBook Review](https://www.forbes.com/advisor/business/software/honeybook-review/) [Zendesk Sell Review](https://www.forbes.com/advisor/business/software/zendesk-sell-review/) [Pipedrive Review](https://www.forbes.com/advisor/business/software/pipedrive-review/) [Freshsales Review](https://www.forbes.com/advisor/business/software/freshsales-review/) [Insightly Review](https://www.forbes.com/advisor/business/software/insightly-review/)


- [Accounting, Billing & Invoicing](https://forbes.com/advisor/business/)


Accounting, Billing & Invoicing



- [Accounting, Billing & Invoicing](https://forbes.com/advisor/business/)
- Best Ofs



[Best Accounting Software For Small Business](https://www.forbes.com/advisor/business/software/best-accounting-software/) [Best Invoicing Software](https://www.forbes.com/advisor/business/software/best-invoicing-software/) [Best Online Bookkeeping Services](https://www.forbes.com/advisor/business/software/best-online-bookkeeping-services/) [Best Business Expense Tracker Apps](https://www.forbes.com/advisor/business/software/best-business-expense-tracker-apps/) [Best Cloud Accounting Software](https://www.forbes.com/advisor/business/software/best-cloud-accounting-software/) [Best Construction Accounting Software](https://www.forbes.com/advisor/business/software/best-construction-accounting-software/) [Best Real Estate Accounting Software](https://www.forbes.com/advisor/business/software/best-real-estate-accounting-software/) [Best Nonprofit Accounting Software](https://www.forbes.com/advisor/business/software/best-accounting-software-nonprofits/) [Best Mac Accounting Software](https://www.forbes.com/advisor/business/software/best-accounting-software-mac/)

- Guides



[What Is Accounting?](https://www.forbes.com/advisor/business/what-is-accounting/) [Small Business Bookkeeping](https://www.forbes.com/advisor/business/small-business-bookkeeping/) [How To Find An Accountant](https://www.forbes.com/advisor/business/how-find-small-business-accountant/) [How To Send An Invoice](https://www.forbes.com/advisor/business/how-to-send-an-invoice/) [How Much Does An Accountant Cost?](https://www.forbes.com/advisor/business/accountant-cost/) [The Accounting Cycle](https://www.forbes.com/advisor/business/accounting-cycle/) [Tracking Business Expenses](https://www.forbes.com/advisor/business/how-track-business-expenses/) [Types Of Accounting](https://www.forbes.com/advisor/business/8-types-of-accounting-explained/)

- Reviews



[QuickBooks Review](https://www.forbes.com/advisor/business/software/quickbooks-online-review/) [Zoho Books Review](https://www.forbes.com/advisor/business/software/zoho-books-review/) [Freshbooks Review](https://www.forbes.com/advisor/business/software/freshbooks-review/) [Xero Review](https://www.forbes.com/advisor/business/xero-review/) [Wave Accounting Review](https://www.forbes.com/advisor/business/wave-accounting-review/) [Quicken Review](https://www.forbes.com/advisor/business/software/quicken-review/) [Kashoo Review](https://www.forbes.com/advisor/business/software/kashoo-review/) [Neat Review](https://www.forbes.com/advisor/business/software/neat-review/)


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# HubSpot Pricing And Plans Guide 2024

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Updated: Aug 2, 2024, 9:56am

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations.

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## Table of Contents

- [Who Is HubSpot Best For?](#who_is_hubspot_best_for_section)
- [HubSpot Pricing at a Glance](#hubspot_pricing_at_a_glance_section)
- [HubSpot Marketing Hub Pricing](#hubspot_marketing_hub_pricing_section)
- [HubSpot Sales Hub Pricing](#hubspot_sales_hub_pricing_section)
- [HubSpot Customer Service Hub Pricing](#hubspot_customer_service_hub_pricing_section)
- [HubSpot CMS Hub Pricing](#hubspot_cms_hub_pricing_section)
- [HubSpot Free Plan: What's Included?](#hubspot_free_plan_whats_included_section)
- [Add-Ons and Integrations](#add_ons_and_integrations_section)
- [Compare HubSpot Competitor Pricing](#compare_hubspot_competitor_pricing_section)
- [Bottom Line: Is HubSpot Worth It?](#bottom_line_is_hubspot_worth_it_section)
- [Frequently Asked Questions](#frequently_asked_questions_section)

Show more

HubSpot is an industry-leading customer relationship management (CRM) platform that helps businesses track leads, increase sales, nurture customer relationships and provide exceptional customer experience. HubSpot helps teams monitor inbound and outbound leads while providing access to sales pipeline management tools, a contact management system (CMS), email marketing tools and more.

HubSpot offers multiple pricing options with different features available. Read our HubSpot pricing guide for a quick and easy breakdown of its various products and plans.

## Who Is HubSpot Best For?

HubSpot CRM is suitable for both business-to-business (B2B) and business-to-consumer (B2C) companies across all spectrums of industries. Customer-based industries, such as retail, real estate, marketing, sales, construction and accounting, can benefit from the software. HubSpot CRM prides itself on scaling to fit the needs of any size business. Its tools are designed to solve the unique challenges of scalable small to medium-sized businesses (SMBs).

CRM Partners

Advertisement

1

monday sales CRM

Starting Price

Free; $9 per user per month for basic features

Free trial

14 days

Pipeline Management

Yes

1

monday sales CRM

[![monday sales CRM](https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2024/01/monday-sales-CRM-1.png)](https://monday.com/lp/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm)

[![monday sales CRM](https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2024/01/monday-sales-CRM-1.png)](https://monday.com/lp/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm)

[Learn More](https://monday.com/lp/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm)

On monday.com's Website

2

Salesforce

Starting Price

$25 per month per user for basic features

Free Trial

30 days

Pipeline Management

Yes

2

Salesforce

[![Salesforce](https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2021/11/Salesforce.com_logo.png)](https://mktp.us/Salesforce)

[![Salesforce](https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2021/11/Salesforce.com_logo.png)](https://mktp.us/Salesforce)

[Learn More](https://mktp.us/Salesforce)

On Salesforce's Website

3

HubSpot

Starting Price

Free; $15 per user per month (billed annually)

Free Trial

14 days

Pipeline Management

Yes

3

HubSpot

[![HubSpot](https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2021/10/HubSpot.png)](https://hubspot.sjv.io/c/1955282/1792839/12893)

[![HubSpot](https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2021/10/HubSpot.png)](https://hubspot.sjv.io/c/1955282/1792839/12893)

[Learn More](https://hubspot.sjv.io/c/1955282/1792839/12893)

On HubSpot's Website

4

Pipedrive

Starting Price

$14 per user per month (billed annually)

Free Trial

14 days

Pipeline Management

Yes

4

Pipedrive

[![Pipedrive](https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2023/04/Pipedrive_Logo_Green__2_-removebg-preview.png)](https://mktp.us/Pipedrive)

[![Pipedrive](https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2023/04/Pipedrive_Logo_Green__2_-removebg-preview.png)](https://mktp.us/Pipedrive)

[Learn More](https://mktp.us/Pipedrive)

On Pipedrive's Website

5

Creatio

Price

$25 per user per month

Free trial

14 days

Pipeline management

Yes

5

Creatio

[![Creatio](https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2024/01/Creatio.png)](https://mktp.us/Creatio)

[![Creatio](https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2024/01/Creatio.png)](https://mktp.us/Creatio)

[Learn More](https://mktp.us/Creatio)

On Creatio's Website

* * *

## HubSpot Pricing at a Glance

HubSpot divides its various services into four “hubs.” Each hub is focused on a specific department of a client-focused business covering marketing, sales, service and growth. In addition to a robust free plan, the Marketing Hub, the Sales Hub and the Customer Service Hub all offer three paid plans: Starter, Professional and Enterprise. Each tier adds features at a higher price point:

- **HubSpot Sales:** Starting at $20 per month ($15 per month when paid annually) for two users, the sales CRM software helps businesses organize data to quickly close more deals. Features include Standard CRM interface configuration, sales automation, one-to-one video messaging, product library, meeting scheduling, predictive lead scoring and more depending on the plan.
- **HubSpot Marketing:** Starting at $20 per month ($15 per month when paid annually) for 1,000 leads, the marketing CRM software includes everything businesses need to turn leads into customers. Features include email automation, form automation, landing pages, omnichannel marketing automation, campaign management, A/B testing, ad conversion events and more depending on the plan.
- **HubSpot Customer Service:** Starting at $20 per month ($15 per month when paid annually) for two users, the Service Hub helps businesses put their customers first. Features include live chat, ticket pipelines, simple ticket automation, conversational bots, help desk automation, customer portals, service analytics and more depending on the plan.
- **HubSpot CRM Suite:** Starting at $20 per month ($15 per month when paid annually), the CRM Suite includes marketing, sales, content management, operations and customer service tools. The suite is ideal for creating content, generating leads, streamlining outreach and improving performance.

* * *

## HubSpot Marketing Hub Pricing

HubSpot’s marketing software helps businesses run successful inbound marketing campaigns. Each plan gives businesses the tools they need to attract visitors, turn those visitors into leads, then turn those leads into customers.

Starter  Professional  Enterprise

Starting Price

$15 per month

$800 per month

$3,600 per month

Storage for Up to 15 Million Overall Contacts

✓

✓

✓

Shared Inbox

Limited to one inbox

Up to 100 inboxes

Up to 200 inboxes

List Segmentation

25 active lists

1,000 active lists

1,500 active lists

Live Chat

✓

✓

✓

Reporting Dashboard

10 dashboards, 10 reports per dashboard

25 dashboards, 30 reports per dashboard

50 dashboards, 30 reports per dashboard

Email Reply Tracking

✓

✓

✓

Ad Retargeting

Two audiences

Five audiences

15 audiences

Website Traffic Analysis

Standard web analytics dashboard

Customizable website traffic analytics

Customizable website traffic analytics

One-to-One Technical Support

Email and in-app chat support

Email, in-app chat and phone support

Email, in-app chat and phone support

![Left Arrow](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAcAAAAMCAYAAACulacQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAADJSURBVHgBXZCxDcIwEEXvLrbTMgIjeAQXQB0aUiBENgAmIBswQkJJg6iQaGAF2CBskBY5wbEjWXLiwjr73f//dAijo5JiEse01Zrd2BhwgS8DIDnXcgBFjAUASltWkeY5eTBPSwcSW9ZMM3W/rr+9crY6HxEgcwCBeuD+yQFCyPsH/pePy+bj3YiCzLaNTDgDumuRlidb7o2BmpCUV2M4EAJmrqFtmHzaXAxtfAOAqRrNVRgJ+mcOFryt4dQuIR8o/ZaEoB1rWNkBtuxEvL1bUnQAAAAASUVORK5CYII=)![Right Arrow](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAcAAAAMCAYAAACulacQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAADQSURBVHgBdVC5DcJAENw53pAS6AA6wAlPCAGCDLsSoAJEBXwJEDk0JrA7wCW4BMeH5GXP2MggscHenEYzNzew5rt2PVULrdNt6DoJlUY1GEsCrWp1BNZ41/oiAV7LGQPo1hrYlEmYNRLrlNVDYIuJ9/eL7WRKs7yzE4OUJTABwR7M9puPspj+9NiD4tDglGml6M8YolJchrNTh8CewCaJyr8u1plt9tc8ECTQLQ+EN4FAYJuIXf9iTwq3qimBhWDm6KnZKb9bzUpgRFrz4be+FwjJTXtIGD7JAAAAAElFTkSuQmCC)

See MoreSee Less

### Starter

- **Pricing:** From $15 per month
- **Best for:** New or small businesses that are just starting to develop a CRM for their marketing department

The Starter is the first paid plan, starting at $15 per month (if paid annually). This plan includes 1,000 marketing contacts with additional contacts sold in bundles of 1,000 contacts for $37.50 per month. The plan removes HubSpot branding from forms, email marketing, landing pages and live chat features. It also includes email and in-app chat support.

### Professional

- **Pricing:** From $800 per month
- **Best for:** Experienced sales and marketing teams that rely on inbound marketing campaigns for a bulk of their sales

The Professional plan allows businesses to personalize and automate engagement across all the channels, optimize campaign conversions and create advanced reports. It starts at $800 per month (if paid annually), which includes 2,000 marketing contacts. Additional marketing contacts are sold in bundles of 5,000 from $224.72 per month. A one-time onboarding fee of $3,000 is required with the plan.

The Professional plan includes everything the Starter plan offers. Additional features include:

- Omnichannel marketing automation
- Video hosting and management
- A/B testing
- Ad conversion events
- Website traffic analysis
- Custom reporting
- Phone support

### Enterprise

- **Pricing:** From $3,600 per month
- **Best for:** Large companies with an expensive marketing budget that have a large database of leads

The Enterprise plan starts at $3,600 per month with a one-time onboarding fee of $6,000. It includes 10,000 marketing contacts with additional contacts sold at a bundle of 10,000 for $100 per month. The Enterprise plan includes everything the Professional plan offers. Additional features include:

- YouTube analytic integration
- Hierarchical teams
- Email send frequency cap
- Behavioral event triggering and reporting
- Predictive lead scoring

* * *

## HubSpot Sales Hub Pricing

HubSpot’s sales CRM software helps businesses increase sales. Tools in this suite are aimed at boosting productivity, shortening deal cycles and centralizing all sales activities. Sales Hub users can view sales pipelines and track meetings, quotes and conversations from one dashboard. The following prices are the starting costs for each tier when you pay upfront, and pricing goes up as you add marketing contracts.

Starter  Professional  Enterprise

Starting Price

$15 per month

$90 per month

$150 per month

Conversational Bots

Limited features

Additional features

Additional features

Team Email

✓

✓

✓

Customizable Quotes

HubSpot payments and optional Stripe integration

HubSpot payments, optional Stripe integration, product library and eSignature

HubSpot payments, optional Stripe integration, product library and eSignature

Email Tracking and Notifications

Unlimited email open and click notifications

Unlimited email open and click notifications

Unlimited email open and click notifications

Shared Inbox

Limited to one inbox

Up to 100 inboxes

Up to 200 inboxes

Documents

Up to 5,000 documents per account

Up to 5,000 documents per account

Up to 5,000 documents per account

Deal Pipeline

Two deal pipelines per account

Up to 15 deal pipelines per account

Up to 100 deal pipelines per account

Email Templates

5,000 templates

5,000 templates

5,000 templates

Contact Management

✓

✓

✓

List Segmentation

25 active lists 1,000 static lists

1,000 active lists 1,000 static lists

1,500 active lists 1,500 static lists

Multiple Currencies

1,000 static lists”

Up to 30 currencies

Up to 200 currencies

Calling

Up to five currencies

3,000 minutes

12,000 minutes

Sales Automation

500 minutes

Trigger tasks and email notifications when deals change stages

Up to 1,000 fully customizable workflows, including quote-based workflows. Also includes the ability to trigger sequences

Sequences

Trigger tasks and email notifications when deals change stages

5,000 sequences per account, and up to 500 email sends per user per day. LinkedIn actions require a Sales Navigator subscription.

5,000 sequences per account, and up to 1,000 email sends per user per day. LinkedIn actions require a Sales Navigator subscription. Includes the ability to trigger sequences via workflows

Automatic Lead Rotation

✓

✓

✓

Teams

Up to 10 teams

Up to 300 teams plus hierarchical teams

Playbooks

Create up to 5,000 playbooks. Embed properties or capture notes in playbooks

Custom Goals

Up to 50 custom goals

![Left Arrow](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAcAAAAMCAYAAACulacQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAADJSURBVHgBXZCxDcIwEEXvLrbTMgIjeAQXQB0aUiBENgAmIBswQkJJg6iQaGAF2CBskBY5wbEjWXLiwjr73f//dAijo5JiEse01Zrd2BhwgS8DIDnXcgBFjAUASltWkeY5eTBPSwcSW9ZMM3W/rr+9crY6HxEgcwCBeuD+yQFCyPsH/pePy+bj3YiCzLaNTDgDumuRlidb7o2BmpCUV2M4EAJmrqFtmHzaXAxtfAOAqRrNVRgJ+mcOFryt4dQuIR8o/ZaEoB1rWNkBtuxEvL1bUnQAAAAASUVORK5CYII=)![Right Arrow](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAcAAAAMCAYAAACulacQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAADQSURBVHgBdVC5DcJAENw53pAS6AA6wAlPCAGCDLsSoAJEBXwJEDk0JrA7wCW4BMeH5GXP2MggscHenEYzNzew5rt2PVULrdNt6DoJlUY1GEsCrWp1BNZ41/oiAV7LGQPo1hrYlEmYNRLrlNVDYIuJ9/eL7WRKs7yzE4OUJTABwR7M9puPspj+9NiD4tDglGml6M8YolJchrNTh8CewCaJyr8u1plt9tc8ECTQLQ+EN4FAYJuIXf9iTwq3qimBhWDm6KnZKb9bzUpgRFrz4be+FwjJTXtIGD7JAAAAAElFTkSuQmCC)

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### Starter

- **Pricing:** From $15 per month
- **Best for:** New or small businesses that are just starting to use CRM software to organize their sales process

The Starter plan is $15 per month for two users (if paid annually). Additional users are $10 per month, per user. This plan is intended to help sales teams organize the sales process and measure a team’s success with period-based quotas. It includes all the free tools but removes HubSpot branding from live chat, meeting scheduler, documents and one-to-one email. Additional features include:

- Email scheduling, tracking and notifications
- Reporting dashboard
- Conversational bots
- Deal pipelines
- Goals
- Sales automation
- Email and in-app chat support

### Professional

- **Pricing:** From $90 per month
- **Best for:** Medium to large businesses that want to personalize sales outreach and automate their sales processes

The Professional plan provides tools to help manage a growing sales team, personalize outreach at scale and automate the sales process further. Starting at $90 per month, per user (if paid annually), the plan includes all features of the Starter plan. Additional features include:

- Sales analytics and automation
- Custom recording
- Forecasting
- One-to-one video messaging
- Automatic lead rotation
- E-signature
- Phone support

### Enterprise

- **Pricing:** From $150 per month
- **Best for:** Businesses with a substantial sales budget that want to further automate their sales processes

The Enterprise plan is HubSpot’s most powerful sales plan. Its features leverage artificial intelligence (AI) to gain insights into a sales team’s conversions, score leads based on hundreds of factors automatically and build detailed reports to track recurring revenue. Enterprise plans start at $150 a month per user, and the plan includes all the features of the Professional plan. Additional features include:

- Hierarchical teams
- Advanced permissions
- Conversation intelligence
- Predictive lead scoring
- Quote-based workflows
- Single sign-on (SSO) for advanced security

* * *

## HubSpot Customer Service Hub Pricing

HubSpot Customer Service Hub helps businesses create a smooth customer service experience. The software tool includes streamlines and automates customer service interactions by offering a knowledge base, creating chatbots or generating pop-up or native forms to gather customer feedback.

Starter  Professional  Enterprise

Starting Price

$15 per month

$90 per month

$130 per month

Ticketing

✓

✓

✓

Email Scheduling

✓

✓

✓

Shared Inbox

Limited to one inbox

Up to 100 inboxes

Up to 200 inboxes

Conversational Bots

Limited features

Additional features

Additional features

Canned Snippets

Up to 5,000 snippets

Up to 5,000 snippets

Up to 5,000 snippets

Ticket Pipelines

Two ticket pipelines per account

Up to 15 ticket pipelines per account

Up to 50 ticket pipelines per account

HubSpot-provided Phone Numbers

One phone number

Up to three phone numbers

Up to five phone numbers

Calling

500 minutes

3,000 minutes

12,000 minutes

Repeating Tasks and Task Queues

✓

✓

✓

Ticket Routing

Up to 300 workflows

Up to 1000 workflows

Customer Portal

✓

✓

Post-Chat Feedback

✓

✓

Playbooks

Create up to five playbooks, and capture notes in playbooks

Create up to 5,000 playbooks. Embed properties or capture notes in playbooks.

Conversation Intelligence

✓

![Left Arrow](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAcAAAAMCAYAAACulacQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAADJSURBVHgBXZCxDcIwEEXvLrbTMgIjeAQXQB0aUiBENgAmIBswQkJJg6iQaGAF2CBskBY5wbEjWXLiwjr73f//dAijo5JiEse01Zrd2BhwgS8DIDnXcgBFjAUASltWkeY5eTBPSwcSW9ZMM3W/rr+9crY6HxEgcwCBeuD+yQFCyPsH/pePy+bj3YiCzLaNTDgDumuRlidb7o2BmpCUV2M4EAJmrqFtmHzaXAxtfAOAqRrNVRgJ+mcOFryt4dQuIR8o/ZaEoB1rWNkBtuxEvL1bUnQAAAAASUVORK5CYII=)![Right Arrow](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAcAAAAMCAYAAACulacQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAADQSURBVHgBdVC5DcJAENw53pAS6AA6wAlPCAGCDLsSoAJEBXwJEDk0JrA7wCW4BMeH5GXP2MggscHenEYzNzew5rt2PVULrdNt6DoJlUY1GEsCrWp1BNZ41/oiAV7LGQPo1hrYlEmYNRLrlNVDYIuJ9/eL7WRKs7yzE4OUJTABwR7M9puPspj+9NiD4tDglGml6M8YolJchrNTh8CewCaJyr8u1plt9tc8ECTQLQ+EN4FAYJuIXf9iTwq3qimBhWDm6KnZKb9bzUpgRFrz4be+FwjJTXtIGD7JAAAAAElFTkSuQmCC)

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### Starter

- **Pricing:** From $15 per month
- **Best for:** New or small businesses that want a basic CRM software plan to streamline customer service processes

HubSpot’s Starter Customer Service Hub plan starts at $15 per month for two users (if paid annually). It includes repeating tasks, email templates, canned snippets and Slack integration to streamline customer communications as well as email tracking and a reporting dashboard to measure efficiency.

### Professional

- **Pricing:** From $90 per month
- **Best for:** Medium to large businesses with healthy customer service budgets that want to automate their customer service pipelines as well as gain important feedback from customer service interactions

HubSpot’s Professional plan starts at $90 a month, per user (if paid annually). This plan scales support with automation features, connects service to the front office with additional surveys and expands customer relations. The Professional plan includes all features of the Starter plan. Additional features include:

- Help desk automation
- Customer feedback surveys
- Forecasting
- Customer portal
- Standard contact scoring
- Service analytics
- Phone support

### Enterprise

- **Pricing:** From $150 per month
- **Best for:** Large businesses that want to customize their customer service department to optimize performance for growth

The Enterprise plan is HubSpot’s most powerful customer service plan. At $150 a month, per 10 user (billed annually), it offers conversation intelligence, playbooks and goals to optimize growth performance. Businesses can add additional users at $120 per month. The plan includes all the features of the Professional plan. Additional features include:

- Hierarchical teams
- Field-level permissions
- Single sign-on
- Custom objects
- Standard CRM interface configuration
- Conversation intelligence
- Playbooks

* * *

## HubSpot CMS Hub Pricing

These days, every business needs a website. HubSpot’s CMS Hub provides users with everything they need to build a professional-looking website. Even the basic plan includes a drag-and-drop editor for users to intuitively create a website without coding experience. The upper-tiered plans include features that help with search engine optimization as well as improving conversion rates.

Starter  Professional  Enterprise

Drag-and-Drop Editor

✓

✓

✓

Mobile Optimization

✓

✓

✓

Web Pages

50 web pages. Does not include dynamic content

10,000 web pages, plus dynamic content

10,000 web pages, plus dynamic content

Connect a Custom Domain

✓

✓

✓

Website Traffic Analytics

Standard web analytics dashboard

Customizable website traffic analytics

Customizable website traffic analytics

Reporting Dashboard

10 dashboards, 10 reports per dashboard

25 dashboards, 30 reports per dashboard

50 dashboards, 30 reports per dashboard

Logged-In Visitor Identification

✓

✓

SEO Analytics

✓

✓

Adaptive Testing

Test up to five page variations at a time

Single Sign-On

✓

![Left Arrow](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAcAAAAMCAYAAACulacQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAADJSURBVHgBXZCxDcIwEEXvLrbTMgIjeAQXQB0aUiBENgAmIBswQkJJg6iQaGAF2CBskBY5wbEjWXLiwjr73f//dAijo5JiEse01Zrd2BhwgS8DIDnXcgBFjAUASltWkeY5eTBPSwcSW9ZMM3W/rr+9crY6HxEgcwCBeuD+yQFCyPsH/pePy+bj3YiCzLaNTDgDumuRlidb7o2BmpCUV2M4EAJmrqFtmHzaXAxtfAOAqRrNVRgJ+mcOFryt4dQuIR8o/ZaEoB1rWNkBtuxEvL1bUnQAAAAASUVORK5CYII=)![Right Arrow](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAcAAAAMCAYAAACulacQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAADQSURBVHgBdVC5DcJAENw53pAS6AA6wAlPCAGCDLsSoAJEBXwJEDk0JrA7wCW4BMeH5GXP2MggscHenEYzNzew5rt2PVULrdNt6DoJlUY1GEsCrWp1BNZ41/oiAV7LGQPo1hrYlEmYNRLrlNVDYIuJ9/eL7WRKs7yzE4OUJTABwR7M9puPspj+9NiD4tDglGml6M8YolJchrNTh8CewCaJyr8u1plt9tc8ECTQLQ+EN4FAYJuIXf9iTwq3qimBhWDm6KnZKb9bzUpgRFrz4be+FwjJTXtIGD7JAAAAAElFTkSuQmCC)

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### Starter

- **Pricing:** From $15 per month
- **Best for:** Small businesses that want to create a basic yet professional-looking website easily

The Starter plan is $20 per month ($15 per month if paid annually). This plan is intended to help businesses build and maintain a basic website. The plan includes premium hosting, a standard SSL certificate and custom domain security settings to help businesses secure their website. It also includes website themes, a drag-and-drop editor and local website development to help users create professional-looking websites with little to no coding experience.

### Professional

- **Pricing:** From $450 per month
- **Best for:** Businesses that want to customize personal experiences and use their website to expand their content strategy

HubSpot’s Professional plan starts at $500 per month ($450 per month if paid annually). This plan personalizes the website user’s experience with smart content, dynamic personalization and password-protection pages. It also allows businesses to optimize their website’s content with contact create attribution,

A/B testing on both website and landing pages and custom reporting. The Professional plan includes all features of the Starter plan. Additional features include:

- Smart reporting
- Password-protected pages
- A/B testing
- SEO optimizations
- Google Search Console integration
- Content staging

### Enterprise

- **Pricing:** $1,500 per month
- **Best for:** Large businesses that want to build powerful digital experiences

The Enterprise plan is HubSpot’s most powerful website plan. At $1,500 a month, it includes features that manage a growing team and brand, expand a company’s digital reach and help build powerful digital experiences. The plan includes all the features of the Professional plan. Additional features include:

- Custom objects
- Memberships
- Single sign-on
- Hierarchical teams
- Site performance monitoring
- Additional root domains
- Multi-domain traffic reporting

CRM Partners

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monday sales CRM

Starting Price

Free; $9 per user per month for basic features

Free trial

14 days

Pipeline Management

Yes

1

monday sales CRM

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On monday.com's Website

2

Salesforce

Starting Price

$25 per month per user for basic features

Free Trial

30 days

Pipeline Management

Yes

2

Salesforce

[![Salesforce](https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2021/11/Salesforce.com_logo.png)](https://mktp.us/Salesforce)

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[Learn More](https://mktp.us/Salesforce)

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3

HubSpot

Starting Price

Free; $15 per user per month (billed annually)

Free Trial

14 days

Pipeline Management

Yes

3

HubSpot

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On HubSpot's Website

4

Pipedrive

Starting Price

$14 per user per month (billed annually)

Free Trial

14 days

Pipeline Management

Yes

4

Pipedrive

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[Learn More](https://mktp.us/Pipedrive)

On Pipedrive's Website

5

Creatio

Price

$25 per user per month

Free trial

14 days

Pipeline management

Yes

5

Creatio

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[Learn More](https://mktp.us/Creatio)

On Creatio's Website

* * *

## HubSpot Free Plan: What's Included?

HubSpot offers users a generous free base plan for all its hubs. While the functionality of some features is limited and may come with HubSpot branding, they are a great way for new businesses to learn CRM tools. All HubSpot CRM plans integrate with hundreds of popular business apps, including Google Workspace, Microsoft 365, Gmail, Outlook and Salesforce. All plans also include a team email, a shared inbox and access to a mobile inbox on the HubSpot app. In addition, some of the most popular free features include:

- **Contact management:** Build views and run automated actions to manage your contacts and data easily.
- **Forms:** Create stand-alone, pop-up, embedded and collected forms to gather the contact details and grow your database.
- **Ad management:** This allows businesses to connect accounts from supported ad networks to their HubSpot account, create audiences and track which ads are generating customers.
- **Live chat:** Businesses can chat with website visitors one-on-one.
- **Landing pages:** Businesses can convert visitors into qualified leads with responsive landing pages. The drag-and-drop editor makes these pages easy to create.
- **Email marketing:** Create and send professional-looking emails that are tested and optimized for different devices.
- **List segmentation:** Create static or dynamically updated contact lists based on various criteria in your HubSpot database. List segmentation helps personalize content in email, on the web and more.
- **Reporting dashboard:** Learn which emails, pages and traffic sources are driving the most conversions with built-in analytics. Those insights can be used to drive more conversions.

While HubSpot’s free plans might be more than sufficient for a solopreneur or a company with super small teams, they will probably not be sufficient for medium to large companies with larger teams. This is because HubSpot’s free plans often limit the number of users or number of available features. For example, the free HubSpot Marketing tier includes only one shared inbox, only five active list segmentations, three reporting dashboards and one email automation. Businesses that need more than these limited features will have to upgrade to paid plans.

Free HubSpot users can chat with fellow HubSpot users in the HubSpot Community, use the Knowledge Base to find answers to questions or find free tutorials in the HubSpot Academy. Users who want personalized support such as one-on-one chat, email or phone support, however, will need to upgrade to a paid plan.

* * *

## Add-Ons and Integrations

HubSpot allows you to further customize your plan by adding features and users. Plans have the option of adding on the following features:

- **API limit increase:** At $500 per month, businesses can increase their included API call volume between their HubSpot account and other services to up to 1,000,000 calls per day.
- **Additional users:** All plans include an option to add additional users. The price per additional user varies depending on what plan you are using.
- **Reporting add-on:** For an additional $200 per month, users can purchase a Reporting Add-on that combines all marketing and sales reports into one centralized dashboard.

* * *

## Compare HubSpot Competitor Pricing

HubSpot  Zoho  monday.com  Zendesk Sell

Starting Price (Paid Plans)

From $15 per month

From $14 per month

From $9 per month per seat (three-seat minimum)

$19 per month

Free Plan

Yes

Yes

Yes

No

Free Trial

14 days

15 days

14 days

14 days

Email Marketing

✓

✓

✓

✓

Inventory Management

✓

✓

Kanban-Style Boards

✓

✓

Analytics Tools

Not available for Free and Starter plans

All paid plans

Only available on top-tier plan

Not available on basic plan

Available on Mobile

✓

✓

✓

✓

Pipeline Management

✓

✓

✓

✓

Learn More

–

[On Zoho’s Website](https://technologyadvice.go2cloud.org/aff_c?offer_id=28&aff_id=1011)

[On monday.com’s website](https://monday.com/lp/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm)

[On Zendesk’s Website](http://businesscom.go2cloud.org/aff_c?offer_id=1060&aff_id=1075)

Read Reviews

–

Read our[Zoho CRM review](https://www.forbes.com/advisor/business/software/zoho-crm-review/)

Read our [monday.com review](https://www.forbes.com/advisor/business/software/mondaycom-review/)

Read our [Zendesk Sell review](https://www.forbes.com/advisor/business/software/zendesk-sell-review/)

![Left Arrow](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAcAAAAMCAYAAACulacQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAADJSURBVHgBXZCxDcIwEEXvLrbTMgIjeAQXQB0aUiBENgAmIBswQkJJg6iQaGAF2CBskBY5wbEjWXLiwjr73f//dAijo5JiEse01Zrd2BhwgS8DIDnXcgBFjAUASltWkeY5eTBPSwcSW9ZMM3W/rr+9crY6HxEgcwCBeuD+yQFCyPsH/pePy+bj3YiCzLaNTDgDumuRlidb7o2BmpCUV2M4EAJmrqFtmHzaXAxtfAOAqRrNVRgJ+mcOFryt4dQuIR8o/ZaEoB1rWNkBtuxEvL1bUnQAAAAASUVORK5CYII=)![Right Arrow](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAcAAAAMCAYAAACulacQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAADQSURBVHgBdVC5DcJAENw53pAS6AA6wAlPCAGCDLsSoAJEBXwJEDk0JrA7wCW4BMeH5GXP2MggscHenEYzNzew5rt2PVULrdNt6DoJlUY1GEsCrWp1BNZ41/oiAV7LGQPo1hrYlEmYNRLrlNVDYIuJ9/eL7WRKs7yzE4OUJTABwR7M9puPspj+9NiD4tDglGml6M8YolJchrNTh8CewCaJyr8u1plt9tc8ECTQLQ+EN4FAYJuIXf9iTwq3qimBhWDm6KnZKb9bzUpgRFrz4be+FwjJTXtIGD7JAAAAAElFTkSuQmCC)

See MoreSee Less

While HubSpot is a popular CRM software, it is by no means the only option available. Forbes created a guide on the [best CRM software for small businesses](https://www.forbes.com/advisor/business/software/best-crm-small-business/) to help businesses find the software that was right for their business.

Zoho CRM was named the best CRM software for startups. The software offers new businesses everything they need to manage their sales pipeline and grow their business. Additionally, startups can create their own mobile app in minutes using Zoho Creator. Zoho CRM also has a unique inventory management software that helps businesses control inventory, fulfill orders and streamline multiple sales channels. For more information check out our article on [HubSpot vs Zoho CRM](https://www.forbes.com/advisor/business/software/hubspot-vs-zoho/).

For teams that need to collaborate on tasks and projects, monday.com is a great CRM option. The platform uses Kanban-style boards to help teams view the progress of tasks, add comments, track progress and collaborate.

Zendesk Sell is the best software for companies looking for a customer support-driven solution. The CRM platform offers integrated ticketing and help desk features that allow businesses to manage customers from a single dashboard. Zendesk Sell’s native integration with Zendesk Support provides a comprehensive overview into customer interactions.

* * *

## Bottom Line: Is HubSpot Worth It?

HubSpot offers such a wide range of services and plans that almost any SMB looking to grow can benefit from its services. The free plan offers new businesses more than enough tools to set up marketing and sales systems to start growing their company. The software is optimized to help companies grow by transitioning easily from tier to tier as needed without worrying about platform migration. That said, when compared to other [CRM competitors](https://www.forbes.com/advisor/business/software/hubspot-alternatives/), HubSpot is without exception far more expensive. This is especially true when comparing its mid-tier and top-tier plans. While the two plans are extremely robust, the additional features might not be worth the extreme uptick in monthly pricing.

* * *

## Frequently Asked Questions

### What is CRM?

A CRM is a system for managing a company’s relationship to its customers and potential customers. CRM software gives companies tools to connect to customers, streamline marketing and sales processes, improve productivity and increase sales.

### Is HubSpot really free?

HubSpot has a wide variety of CRM tools for sales, marketing and customer service departments that are 100% free. Some of the free features are limited in capability but they are ideal for new companies learning the CRM ropes.

### How long can companies use HubSpot's free version?

HubSpot’s free CRM version is available forever and includes five email templates, five snippets, five documents and one meeting scheduling link. If a company does not have needs beyond this, it can use HubSpot’s free version for as long as it wants.

### Why choose HubSpot?

HubSpot’s user-friendly platform, robust free plans and extensive customizable paid plans are the main reasons users gravitate toward the software platform year after year. From forever free plans to high-powered enterprise plans, HubSpot has CRM solutions for businesses of all sizes. The platform’s various plans are also flexible enough to help businesses scale.

### How many users can fit on a HubSpot pricing plan?

The HubSpot number of users depends on the plan and the hub. For example, HubSpot’s Sales Hub allows for two users for its Starter plan, five users for its Professional plan and 10 users for its Enterprise plan. Additional users can be purchased at an additional cost. None of the plans in HubSpot’s Marketing Hub limits the number of users.

### Is HubSpot better for marketing or sales?

Both the HubSpot Sales Hub and Marketing Hub are stacked with features to help teams streamline, automate and analyze their performance. One big difference between the two hubs is that the top-tier Enterprise plan in the Marketing Hub is three times the price of the top-tier Enterprise plan in the Sales Hub. The Sales Hub trumps the Marketing Hub for businesses looking for budget-friendly solutions.

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Small Business Writer

Jennifer Simonson draws on two decades as a journalist covering everything from local economic developement to small business marketing. Beyond writing, she tested entrepreneurial waters by launching a mobile massage service, a content marketing firm and an e-commerce venture. These experiences enriched her understanding of small business management and marketing strategies. Today, she channels this first-hand knowledge into her articles for Forbes Advisor.

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