B2B Digital Marketing Guide: 10 Top Strategies | Nutshell
Let's go through 10 B2B digital marketing strategies that you can use to acquire new customers and grow your revenue.
using automation
Another emerging B2B digital marketing strategy is <anchor>using automation</anchor> to improve efficiency, enable personalization, and analyze campaigns. There are many tools available that can help you integrate automation into your marketing strategy.
4 Big Benefits of Automation in Marketing
4 Big Benefits of Automation in Marketing[Skip to main content ↓](#page-header)

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# 4 Benefits of Automation in Marketing

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[![Will Gordon director of Marketing at Nutshell](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAC0AAAAtAQAAAAASYd83AAAAAnRSTlMAAHaTzTgAAAANSURBVBjTY2AYBWQCAAE7AAEVTFJqAAAAAElFTkSuQmCC)](https://www.nutshell.com/author/will-gordon)

[Will GordonDirector of MarketingLast updated on: September 11, 2024](https://www.nutshell.com/author/will-gordon)

![A business person sitting back behind a desk with a speech bubble that says thank you automation on it](https://eaog2nkqckp.exactdn.com/wp-content/uploads/2023/05/benefits-of-automation-in-marketing-featured-image.webp?strip=all&lossy=1&ssl=1)

There are all kinds of useful marketing tools out there, but some of the best ones are marketing automation tools. These tools can take marketing tasks that are simple, mundane, and repetitive and perform them automatically.

In this blog, we’ll dive into the benefits of marketing automation and how it can boost your business strategy. We’ll also look at common challenges and share best practices for successfully implementing these tools.

## Table of contents

- [**Benefits of automation in marketing**](#benefits-of-automation-in-marketing)
1. [**Automation removes human error**](#removes-human-error)
2. [**Automation can handle a large volume of data**](#large-volume-of-data)
3. [**Automation can segment and personalize marketing campaigns**](#segment-and-personalize-campaigns)
4. [**Automation saves money**](#saves-money)
- [**Common marketing automation challenges and considerations**](#common-marketing-automation-challenges)
- [**Best practices for implementing marketing automation**](#best-practices-for-implementing-marketing-automation)

## Benefits of automation in marketing

Automation’s greatest advantage is that it frees you from having to spend time on those tasks yourself. The tasks still get done, but you’re free to work on other projects, making your business more productive overall.

As useful as that is, it’s just one of the [marketing automation](https://www.nutshell.com/blog/what-is-marketing-automation) benefits. There are several others, and that’s what we’re here to talk about. Keep reading for an overview of the four major benefits of marketing automation.

### 1\. Automation removes human error

The first major benefit of marketing automation is removing the possibility of human error.

When you try to handle every aspect of your marketing on your own, it’s easy to make small mistakes here and there. [Reduced human error](https://www.nutshell.com/blog/crm-data-accuracy-qa) is especially important for data management, where one mistyped number can skew all your analytics.

Automation, however, doesn’t have that issue. An automated tool won’t mistype a data point or accidentally delete a valuable file. It can smooth out all your marketing processes and give you more peace of mind by helping you avoid costly mistakes.

### 2\. Automation can handle a large volume of data

Another of the biggest marketing automation benefits is that automation can help you handle a significantly larger quantity of data.

[Data management](https://www.nutshell.com/helpful-resources/managing-and-organizing-customer-data) is one of the tasks for which automation is most valuable since it’s one of the most mundane, repetitive tasks for human workers. One of the things that makes automation so useful for that task is that it can handle so much data at once.

Humans are limited in how much we can do at one time, but automation doesn’t have the same limits. An automated platform can migrate an entire dataset at once. While it won’t happen at lightspeed, it will go much faster than a team member manually migrating the data.

You can migrate, sort, and analyze data at much faster speeds with the help of automation, which is helpful for companies that are growing or expanding to new markets.

##### THAT’S PRO

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### 3\. Automation can segment and personalize marketing campaigns

Another of the best automation benefits in marketing is [audience segmentation](https://www.nutshell.com/blog/identifying-key-customer-segments). When you’re marketing to leads and customers, you want to personalize that marketing as much as possible. The more personalized it is, the more effective it is at engaging people.

Segmenting your audience into smaller, more specific groups gives you the opportunity to personalize your marketing for each group. Automation can help with that segmentation process. With a tool like a [customer relationship management (CRM) platform](https://www.nutshell.com/blog/what-does-crm-do), you can automatically categorize leads and customers based on traits like location and interests.

You can then personalize customer journeys for each of those groups by [automating lead generation and customer service](https://www.nutshell.com/blog/crm-automation-examples). You can set email campaigns to go out automatically, and you can also use chatbots to help leads and customers through any questions or concerns.

### 4\. Automation saves money

The final significant benefit of marketing automation is saving money. To start with, automating simple marketing tasks frees up your team to spend more time on other tasks, meaning you don’t have to hire as many people to cover all your marketing operations. That saves you money on labor.

Also, because automation enables you to get more work done in less time, it helps you drive revenue faster, boosting your overall return on investment (ROI). In both of those ways, marketing automation enables you to increase profits and reduce spending, benefiting your whole budget.

## Common marketing automation challenges and considerations

When implementing marketing automation, businesses frequently face several key challenges. Integrating automation tools with existing systems can be complex and could require substantial technical adjustments. Ensuring a smooth integration requires having the right resources and expertise in place.

Change can be challenging, and team members may struggle to adapt to new processes. They might feel intimidated or anxious about using a new platform, which can hinder their ability to fully [adopt the new platform](https://www.nutshell.com/blog/crm-adoption).

Businesses often struggle with effectively training their teams to use new tools. Marketing automation tools are only valuable if the team is well-trained to maximize their benefits.

Acknowledging and addressing these challenges is essential for maximizing the potential of marketing automation. To implement tools seamlessly and achieve impactful results, businesses need to be proactive.

## Best practices for implementing marketing automation

To get the most from marketing automation, start by defining clear goals and choosing the right platform for your needs. Ensure a smooth integration with your existing systems and provide comprehensive training for your team. This will ensure that your team maximizes the tools’ potential.

It is also vital that you keep an eye on how your automation is performing and tweak your strategies and campaigns as needed. Lastly,keep your data high-quality for better targeting and personalization. By following these steps, you will be able to use marketing automation effectively and achieve great results.

## Nutshell can provide a variety of marketing automation benefits

One of the best tools for helping you with marketing automation is a CRM. If you’re looking for a CRM to help you track customer data and automate your marketing and sales processes, Nutshell is the perfect choice.

With Nutshell, you can automate sales and marketing tasks and centralize your customer data to gain valuable insights about your audience. Plus, Nutshell’s top-tier customer service team can help you with any questions or issues you may have.

Still not sure if Nutshell is right for you? Just check out our [14-day free trial](https://app.nutshell.com/signup) today!

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- [![Nutshell Power AI logo](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAJoAAAAgAQAAAADC1VypAAAAAnRSTlMAAHaTzTgAAAAPSURBVCjPY2AYBaNg8AIAAqAAAaSJfzsAAAAASUVORK5CYII=)Power AI](https://www.nutshell.com/power-ai)
Powerful CRM with Artificial Intelligence

- [![Nutshell Enterprise](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAJoAAAAgAQAAAADC1VypAAAAAnRSTlMAAHaTzTgAAAAPSURBVCjPY2AYBaNg8AIAAqAAAaSJfzsAAAAASUVORK5CYII=)Enterprise](https://www.nutshell.com/enterprise)
Sales automation, advanced reporting, phone support and more

- [View All Plans](/pricing)
- ![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAS4AAAFGAQAAAAD8nE/ZAAAAAnRSTlMAAHaTzTgAAAAjSURBVGje7cExAQAAAMKg9U9tCU+gAAAAAAAAAAAAAAAA+BgxqgABt2uZegAAAABJRU5ErkJggg==)





#### See award-winning CRM and sales automation platform in action!

[VIEW ALL PLANS](/pricing)

- [CRM Add-Ons](https://www.nutshell.com/crm-add-ons)


- [![AppConnect](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAKMAAAAgAQAAAABWM/VbAAAAAnRSTlMAAHaTzTgAAAAPSURBVCjPY2AYBaNg6AIAAsAAAbhvZrIAAAAASUVORK5CYII=)AppConnect](https://www.nutshell.com/appconnect)
Connect all of the apps you need to Nutshell

- [![Nutshell Campaigns](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAJYAAAAgAQAAAADY6bwnAAAAAnRSTlMAAHaTzTgAAAAPSURBVCjPY2AYBaNg4AAAAoAAAbbSBB4AAAAASUVORK5CYII=)Campaigns](https://www.nutshell.com/marketing)
Email marketing software starting for as little as $5/mo per company

- [![Nutshell Landing Pages](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAL0AAAAgAQAAAABvVEQAAAAAAnRSTlMAAHaTzTgAAAAQSURBVCjPY2AYBaNgFOACAAMgAAHOjxDEAAAAAElFTkSuQmCC)Landing Pages](https://www.nutshell.com/crm-landing-pages)
Convert more website visitors into leads with customized Landing Pages

- [![Revenue Booster](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAANcAAAAgAQAAAACpkdC5AAAAAnRSTlMAAHaTzTgAAAARSURBVCjPY2AYBaNgFAwUAAADgAAB5LqfuQAAAABJRU5ErkJggg==)Revenue Booster](https://www.nutshell.com/crm-revenue-booster)
Multiple tools focused on organizational efficiency

- [![Nutshell_NutshellIQ](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAL0AAAAmAQAAAAC5DacdAAAAAnRSTlMAAHaTzTgAAAARSURBVCjPY2AYBaNgFAwtAAADtgAB+afmGgAAAABJRU5ErkJggg==)Nutshell IQ](https://www.nutshell.com/nutshell-iq)
Build a prospect list, identify qualified website visitors & connect with the right point of contact

- [![Competitor IQ](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAALYAAAAgAQAAAACXtL/3AAAAAnRSTlMAAHaTzTgAAAAPSURBVCjPY2AYBaNg5AIAAwAAAVbc/eMAAAAASUVORK5CYII=)CompetitorIQ](https://www.nutshell.com/competitoriq)
Compare your online presence to your top competitors

- [View All Add-ons](/crm-add-ons)
- ![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAS8AAAFGAQAAAAATXiTnAAAAAnRSTlMAAHaTzTgAAAAjSURBVGje7cExAQAAAMKg9U9tCU+gAAAAAAAAAAAAAAAA+BgxqgABt2uZegAAAABJRU5ErkJggg==)





#### Save money without sacrificing what you need from a CRM

[view all add-ons](https://www.nutshell.com/crm-add-ons)

- [Integrations](https://www.nutshell.com/integrations-category/all)


- [![icon-google](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACAAAAAgAQAAAABbAUdZAAAAAnRSTlMAAHaTzTgAAAAMSURBVAjXY2AY3AAAAKAAAWElfUcAAAAASUVORK5CYII=)Google Suite](https://www.nutshell.com/integrations/gmail-and-google-calendar)
Centralize your email and calendar activities.

- [![icon-microsoft](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACAAAAAgAQAAAABbAUdZAAAAAnRSTlMAAHaTzTgAAAAMSURBVAjXY2AY3AAAAKAAAWElfUcAAAAASUVORK5CYII=)Microsoft 365](https://www.nutshell.com/integrations/microsoft-office-365-email)
Access Nutshell’s key features directly from your email.

- [![icon-pandadoc](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACAAAAAgAQAAAABbAUdZAAAAAnRSTlMAAHaTzTgAAAAMSURBVAjXY2AY3AAAAKAAAWElfUcAAAAASUVORK5CYII=)PandaDoc](https://www.nutshell.com/integrations/pandadoc)
Track, negotiate, and eSign sales contracts.

- [![icon-dropbox](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACAAAAAgAQAAAABbAUdZAAAAAnRSTlMAAHaTzTgAAAAMSURBVAjXY2AY3AAAAKAAAWElfUcAAAAASUVORK5CYII=)Dropbox](https://www.nutshell.com/integrations/dropbox)
Easily attach Dropbox documents to a Nutshell lead.

- [![a green and white Quickbooks logo](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACAAAAAhAQAAAACQXZT8AAAAAnRSTlMAAHaTzTgAAAAMSURBVAjXY2AYAgAAAKUAAZwSx7QAAAAASUVORK5CYII=)Quickbooks](https://www.nutshell.com/integrations/quickbooks-online)
Migrate contacts, nurture clients, & create invoices.

- [![icon-slack](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACAAAAAgAQAAAABbAUdZAAAAAnRSTlMAAHaTzTgAAAAMSURBVAjXY2AY3AAAAKAAAWElfUcAAAAASUVORK5CYII=)Slack](https://www.nutshell.com/integrations/slack)
Get notified on new leads, pipeline progress, & wins.

- [![zapier-logo](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACAAAAAgAQAAAABbAUdZAAAAAnRSTlMAAHaTzTgAAAAMSURBVAjXY2AY3AAAAKAAAWElfUcAAAAASUVORK5CYII=)Zapier](https://www.nutshell.com/integrations/zapier-crm-integrations)
Connect with 5,000+ apps you already use.

- [![nutshell-mark-icon](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACAAAAAiAQAAAAAWyeZSAAAAAnRSTlMAAHaTzTgAAAAMSURBVAjXY2AYKgAAAKoAAWsc93IAAAAASUVORK5CYII=)AppConnect](https://www.nutshell.com/appconnect)
Let Nutshell set up and maintain your integrations.

- [All Integrations](https://www.nutshell.com/integrations-category/all)
- ![a group of people sitting around a table with a light bulb above them](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAKgAAAC4AQAAAABf5pqCAAAAAnRSTlMAAHaTzTgAAAAbSURBVEjH7cEBDQAAAMKg909tDjegAAAAgDcDD9AAAav/rj4AAAAASUVORK5CYII=)





#### Dozens of integrations that you don’t even need IT to set up.





[EXPLORE INTEGRATIONS](https://www.nutshell.com/integrations-category/all)

- [Marketing Services](https://www.nutshell.com/marketing-services)


- [Digital Marketing Services](https://www.nutshell.com/marketing-services)
Custom strategies that drive more leads to your team.

- [Data Enrichment Services](https://www.nutshell.com/marketing-services/data-enrichment-services)
Leverage data to drive more leads, sales, & revenue.

- [Email Marketing](https://www.nutshell.com/marketing-services/email-marketing-services)
Get expert help to launch effective email campaigns.

- [Programmatic Advertising](https://www.nutshell.com/marketing-services/programmatic-advertising-services)
Get expert help to launch effective email campaigns.

- [All Marketing Services](https://www.nutshell.com/marketing-services)
- ![a blue and white WebFX logo on a white background](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAA8QAAAEAAQAAAABdMYLRAAAAAnRSTlMAAHaTzTgAAAA1SURBVHja7cExAQAAAMKg9U/tawigAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAeAN6AAABytfsVAAAAABJRU5ErkJggg==)

#### Partner with a company responsible for over $3B in client revenue.

[REQUEST A FREE PROPOSAL](/free-proposal)

- [Resources](https://www.nutshell.com/helpful-resources)


- ![a Nushell logo on a white background .](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAADQAAAA6AQAAAADXCUc2AAAAAnRSTlMAAHaTzTgAAAAOSURBVBjTY2AYBcMJAAAB0AABnJyUZAAAAABJRU5ErkJggg==)Product Info
  - [Live Demo](https://www.nutshell.com/guided-tours/intro-to-nutshell)
  - [On Demand Webinars](https://www.nutshell.com/guided-tours)
  - [Product Updates](https://www.nutshell.com/product-updates)
  - [Cost Calculator](https://www.nutshell.com/pricing#calculator)
  - [All Features](https://www.nutshell.com/features)
  - [All Add-Ons](https://www.nutshell.com/crm-add-ons)
  - [Compare Nutshell](https://www.nutshell.com/compare-nutshell)
- ![Guide](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEEAAABAAQAAAABt0CdNAAAAAnRSTlMAAHaTzTgAAAAPSURBVCjPY2AYBaNg4AAAAoAAAbbSBB4AAAAASUVORK5CYII=)Education & Guides
  - [Help Center](https://support.nutshell.com/en/)
  - [Free Resource Downloads](https://www.nutshell.com/helpful-resources)
  - [Your Sales Process with Nutshell](https://www.nutshell.com/how-you-sell)
  - [Growth Playbooks](https://www.nutshell.com/helpful-resources#playbooks)
  - [Industry Guides](https://www.nutshell.com/industries)
  - [Self Onboarding Guide](https://www.nutshell.com/lp/self-onboarding-guide)
  - [Blog](https://www.nutshell.com/blog)
- ![Company](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAEEAAABAAQAAAABt0CdNAAAAAnRSTlMAAHaTzTgAAAAPSURBVCjPY2AYBaNg4AAAAoAAAbbSBB4AAAAASUVORK5CYII=)Company
  - [Contact Sales](https://www.nutshell.com/contact)
  - [Testimonials](https://www.nutshell.com/customers)
  - [Next Action Selling](https://www.nutshell.com/next-action-selling)
  - [About Us](https://www.nutshell.com/company)
  - [Careers](https://www.nutshell.com/careers)
  - [Our Partners](https://www.nutshell.com/our-partners)
  - [Become a Partner](https://www.nutshell.com/partner-program)
- ![a blue Square and a yellow circle are on a seesaw](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAATYAAADhAQAAAABqi6QnAAAAAnRSTlMAAHaTzTgAAAAfSURBVGje7cEBDQAAAMKg909tDwcUAAAAAAAAAAD8GyMoAAEwnDCYAAAAAElFTkSuQmCC)





#### See how we stack up against the competition!

[COMPARE NUTSHELL](https://www.nutshell.com/hubspot-vs-salesforce-vs-nutshell)

- [Contact Support](https://support.nutshell.com/en/articles/8428991-contact-nutshell-support)
- [Log In](https://app.nutshell.com/)
- [Start Free Trial](https://app.nutshell.com/signup)