11 Companies That Are Killing It with Their Digital Marketing ...
But how do you know which marketing strategy to follow for your brand? Analyzing the strategies of leading brands who've achieved success can give you an idea.
use of inclusivity
Younger generations of 18–25 notice the <anchor>use of inclusivity</anchor> during advertising. Due to this, many brands have embraced inclusivity based on gender, religion, and ethnicity, among other factors.
Business insights, analysis & perspectives | Deloitte Insights
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[**In a competitive labor market for retail workers, sustainability programs could give employers an edge**\
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#### Topics for you





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# Deloitte Insights

## Helping future-focused leaders navigate what’s next

[**A fresh (food) take on grocery convenience**\
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Here's how combining fresh food with convenience can boost grocers’ sales and profits.\
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[**Unlocking the promise of cost optimization**\
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Death by a thousand cuts? No, thank you. Organizations are moving beyond traditional cost-cutting to embrace growth-oriented cost optimization strategies.\
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[**Smartphone users admit overuse and are working to curb it**\
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A Deloitte Germany consumer survey exemplifies a global trend: Concerned about the negative effects of smartphones, consumers are increasingly muting their noisy digital dependence.\
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[**Data point: AI tools could help mitigate synthetic identity theft**\
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Generative AI may supercharge identity fraud, but it also offers tools to fight back. Biometrics and behavioral cues can be powerful weapons in the fraud-fighter’s arsenal.\
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[**2024 Deloitte back-to-school survey**\
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[**Optimizing digital ecosystems to create more value**\
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[**Affective computing: Emotion-aware technology and the evolution of human-centered design**\
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[**The important role of leaders in advancing human sustainability**\
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### Featured

[**Global Weekly Economic Update**\
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Deloitte's team of economists examines news and trends from around the world.](/us/en/insights/economy/global-economic-outlook/weekly-update.html)

[**Top 10 most-read business insights**\
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What are your peers reading?](/us/en/insights/focus/top-10-business-insights.html)

### Trending Insights

[**2024 Digital Media Trends**\
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Article](/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey.html)

[**2024 Higher Education Trends**\
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[**The tech-forward boardroom: Fostering richer boardroom conversations on technology**\
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#### Trending Topics

1. [Talent](/us/en/insights/topics/talent.html?icid=trending-topics_click)
2. [Strategy](/us/en/insights/topics/strategy.html?icid=trending-topics_click)
3. [Media & advertising](/us/en/insights/industry/media-and-entertainment.html?icid=trending-topics_click)

#### Top 10

Female-forward business insights top the charts in this quarter’s most-read Deloitte Insights stories. The latest Top 10 list also features some of our flagship trend reports, showcasing the proprietary research and future-focused perspectives that Deloitte Insights is known for.

- [Explore the collection](/us/en/insights/focus/top-10-business-insights.html?icid=top-10_click)
- [2024 Digital Media Trends](/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey.html?icid=top-10_click)
- [Six leader/worker disconnects affecting workplace well-being](/us/en/insights/environmental-social-governance/six-leadership-disconnects-affecting-workplace-satisfaction.html?icid=top-10_click)
- [Women’s elite sports: Breaking the billion-dollar barrier](/us/en/insights/industry/technology/technology-media-and-telecom-predictions/2024/tmt-predictions-professional-womens-sports-revenue.html?icid=top-10_click)
- [Women in the boardroom, eighth edition](/us/en/insights/topics/leadership/women-in-the-boardroom.html?icid=top-10_click)
- [When people thrive, business thrives: The case for human sustainability](/us/en/insights/focus/human-capital-trends/2024/focusing-on-human-sustainability-and-employee-wellbeing.html?icid=top-10_click)
- [Interfaces in new places: Spatial computing and the industrial metaverse](/us/en/insights/focus/tech-trends/2024/tech-trends-constructing-the-industrial-metaverse.html?icid=top-10_click)
- [Maternal health inequities persist. Can digital tools be part of the solution?](/us/en/insights/industry/health-care/how-digital-tools-can-help-the-maternal-health-crisis.html?icid=top-10_click)
- [From assessing organizational sustainability to creating value with it](/us/en/insights/environmental-social-governance/unlock-the-full-strategic-potential-of-materiality-assessments.html?icid=top-10_click)
- [Data privacy and security worries are on the rise, while trust is down](/us/en/insights/industry/telecommunications/connectivity-mobile-trends-survey/2023/data-privacy-and-security.html?icid=top-10_click)
- [Generating value from generative AI](/us/en/insights/topics/digital-transformation/companies-investing-in-ai-to-generate-value.html?icid=top-10_click)

#### More From Deloitte Insights

- [Deloitte Insights Magazine](/us/en/insights/deloitte-insights-magazine.html?icid=more-from-deloitte-insights_click)
Issue 32: The new decision-making calculus

- [Deloitte Insights Podcasts](/us/en/insights/multimedia/podcasts.html?icid=more-from-deloitte-insights_click)
Hear from influential voices on the business trends and challenges that matter most to you.


### Spotlight

[**Operations**\
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What differentiates leading organizations from their less successful rivals? Often it comes down to the how they manage their operations. No matter how great the business strategy, operations management can ultimately determine who comes out ahead.](/us/en/insights/topics/operations.html)

- [Global trade and the new geoeconomic reality](/us/en/insights/topics/strategy/global-trade-trends-and-geopolitical-issues.html?icid=spotlight-promo-click_click)
- [As human performance takes center stage, are traditional productivity metrics enough?](/us/en/insights/focus/human-capital-trends/2024/human-performance-is-the-new-way-to-measure-productivity.html?icid=spotlight-promo-click_click)
- [Government’s resilience imperative](/us/en/insights/industry/public-sector/government-trends/2024/governments-resilience-planning-and-investment.html?icid=spotlight-promo-click_click)
- [Textile manufacturer rolls out automation, one line at a time](/us/en/insights/focus/tech-trends/2024/delta-galil-use-case-automation-in-manufacturing.html?icid=spotlight-promo-click_click)

[**Growth**\
\
Driving growth is essential for an organization's long-term success, requiring strategic decision-making, effective change management, and leveraging innovation to ensure sustained development and future prosperity.](/us/en/insights/tags/growth.html)

- [Designing for growth in the C-suite](/us/en/insights/topics/strategy/designing-for-growth-in-the-c-suite.html?icid=_click)
- [Lessons for middle market tech executives to consider from their fast-growing peers](/us/en/insights/industry/technology/insights-from-mid-market-tech-companies.html?icid=_click)
- [Genie out of the bottle: Generative AI as growth catalyst](/us/en/insights/focus/tech-trends/2024/tech-trends-future-of-generative-ai-technology-and-llm-for-businesses.html?icid=_click)
- [Emerging roles, evolving skills: Designing a growth-oriented resilience strategy](/us/en/insights/topics/strategy/business-resilience-strategy.html?icid=_click)

[**Regulation, security, and risk**\
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Leaders who see regulatory challenges and risks as opportunities can better adapt to rapid technological changes, creating strong global security and compliance strategies.](/us/en/insights/topics/risk-management.html)

- [The democratization of deepfake technology brings new perils for business](/us/en/insights/multimedia/podcasts/deepfake-technology-tech-trends.html?icid=spotlight-promo-click_click)
- [Generative AI is expected to magnify the risk of deepfakes and other fraud in banking](/us/en/insights/industry/financial-services/financial-services-industry-predictions/2024/deepfake-banking-fraud-risk-on-the-rise.html?icid=spotlight-promo-click_click)
- [Being human in a digital world: Questions to guide the internet’s evolution](/us/en/insights/regions/asia-pacific/human-centric-approach-in-metaverse.html?icid=spotlight-promo-click_click)
- [Investment management regulation: Navigating the present, and preparing for the future](/us/en/insights/industry/financial-services/investment-management-regulation-environment.html?icid=spotlight-promo-click_click)

### Podcasts

#### From Deloitte Insights

Your source for the issues and ideas that matter to your business today. Host Tanya Ott interviews thought leaders and change makers on developments in business strategy, emerging technologies, growth, innovation, performance, risk and security, social impact, sustainability, talent and more.

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[**Fending off cyberthreats on government’s future frontiers**](/us/en/insights/multimedia/podcasts/how-to-prevent-cyber-attacks-on-businesses.html)

[**Why corporate well-being initiatives aren’t doing so well—and what companies can do about it**](/us/en/insights/multimedia/podcasts/the-problem-with-employee-wellness-programs.html)

### Deloitte Insights Magazine

#### The new decision-making calculus

#### Issue 32

What does it take to make strategic decisions when the variables are proliferating? What lenses do leaders now need to apply when they’re determining the way forward on the given initiative?

Consider the common factors that might go into today’s business decisions. Cost effectiveness and profitability. Increasing supply costs and margin pressure. Ever-increasing competition. The difficulty of gaining consensus among more participants in purchase decisions. The challenge of navigating risk and resilience imperatives amid the continuing crush of disruptions. Add to that the many workforce considerations, evolving ESG regulations, and much, much more as the complexity of the business landscape rapidly increases and the impact of each decision ripples outward.

In this issue, we explore this new decision-making calculus, examining a handful of the variables many leaders now contend with.

[View issue 32](/us/en/insights/deloitte-insights-magazine.html)

### Featured Articles

[**Being human in a digital world: Questions to guide the internet’s evolution**\
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[**How can banks better serve people with disabilities, and why the time is now​**\
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### [Tech, media & telecom](/us/en/insights/research-centers/center-for-technology-media-telecommunications.html)

[**2024 Digital Media Trends**\
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