How to Invest in Commercial Real Estate - US News Money
The appeal of investing in this property type is multifold. Investors can generate higher investment returns and take advantage of tax benefits ...
crowdfunding
Jeff Bartel, chairman and managing director at Hamptons Group, an alternative investment and advisory firm headquartered in Miami, says you should identify whether you prefer a <anchor>crowdfunding</anchor> approach or investing in a single property.
Crowdfunding Definition | Investing Dictionary | U.S. News
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# Crowdfunding Definition

Table of Contents

- [**What Is Crowdfunding?**](#what)
- [How Does Crowdfunding Work?](#work)
- [Why You Need to Know About Crowdfunding](#know)
- [Pros of Crowdfunding](#pros)
- [Cons of Crowdfunding](#cons)

![](https://www.usnews.com/object/image/00000180-61b8-d187-a5cb-ffbdc3680000/wayne-duggan.jpg?update-time=&size=responsiveSquare300)

By[Wayne Duggan](https://www.usnews.com/topics/author/wayne-duggan)

\|

Updated: Dec. 8, 2023

![](https://www.usnews.com/object/image/00000180-61b8-d187-a5cb-ffbdc3680000/wayne-duggan.jpg?update-time=&size=responsiveSquare300)

By[Wayne Duggan](https://www.usnews.com/topics/author/wayne-duggan)

\|

Updated: Dec. 8, 2023

Save ...more

Table of Contents

- [What Is Crowdfunding?](#what)
- [How Does Crowdfunding Work?](#work)
- [Why You Need to Know About Crowdfunding](#know)

**More**

## What Is Crowdfunding?

Crowdfunding is a method of raising funds for a business or project by collecting relatively small amounts of money from a large number of contributors using an online platform.

Crowdfunders can include friends, family, fans of the project, supporters of a cause, members of an online community or even strangers. Crowdfunding is a way for entrepreneurs to promote their businesses or product ideas to a large number of people with relatively little financial risk. Crowdfunding campaigns generally have specific fundraising goals and deadlines to meet the goals. They also usually have a clear description of what the money will be used for if the goal is met and what, if anything, [investors](https://money.usnews.com/investing/term/investor) will receive in return for their contributions.

## How Does Crowdfunding Work?

There are four main types of crowdfunding. [Donation](https://money.usnews.com/money/personal-finance/taxes/articles/a-guide-to-tax-deductions-for-charitable-contributions) crowdfunding involves funders giving money to a cause and receiving nothing in return. Individuals raising money for a charity or unpaid medical bills will often collect money from sympathetic donors and those donors will not receive any benefits, products or services. GoFundMe is one of the largest and most popular donation crowdfunding platforms and is most commonly used for charitable causes.

Debt crowdfunding is a way of raising money for a project via [peer-to-peer lending](https://money.usnews.com/investing/articles/best-peer-to-peer-lending-websites-for-investors). Investors will collectively fund a project, but the borrower agrees to pay back the money raised with interest by a certain future date. [LendingClub](https://money.usnews.com/loans/small-business-loans/reviews/accion-business) is one of the most popular debt crowdfunding platforms, offering personal loans of up to $40,000 and business loans of up to $500,000 for qualified borrowers.

Rewards crowdfunding involves contributors receiving gifts or perks in return for their contributions. These rewards often vary depending on the size of the contribution and can include things like T-shirts, discounts on products or services, or tickets to events. Kickstarter is a top rewards crowdfunding platform. In return for their support of a project, Kickstarter backers often receive one-of-a-kind experiences, limited edition products or copies of creative work.

Finally, equity crowdfunding is a way for an entrepreneur to raise money for a project by selling a portion of the business to its funders. Equity crowdfunding investors receive ownership shares of the business based on the amount of money they contribute to the project. [AngelList](https://money.usnews.com/investing/investing-101/articles/how-to-become-an-angel-investor) is one of the oldest and largest equity crowdfunding platforms, allowing backers to invest in individual deals with as little as $1,000.

See:

[16 Things Investors Should Know About Crowdfunding](https://money.usnews.com/money/personal-finance/mutual-funds/slideshows/16-things-investors-should-know-about-crowdfunding)

## Why You Need to Know About Crowdfunding

For charitable projects and individuals seeking expensive medical care for themselves or loved ones, crowdfunding platforms connect fundraisers with potential donors around the world. For entrepreneurs looking to get started on a new project, crowdfunding can provide the cash needed to get a project off the ground and help generate the proof-of-concept used to get larger venture capital investors on board in the future. For investors, crowdfunding platforms provide opportunities to [invest in private](https://money.usnews.com/investing/investing-101/articles/how-to-invest-in-the-private-market), early-stage companies and loan money to specific borrowers at interest rates that can far exceed rates on high-yield savings accounts or [U.S. Treasury bonds](https://money.usnews.com/investing/investing-101/articles/the-ultimate-guide-to-bonds).

## Pros of Crowdfunding

- There is relatively little risk involved for an entrepreneur raising money via a crowdfunding campaign. Crowdfunding can allow a business to get up and running without the founder taking on a large amount of debt. It may also be the only viable option for an entrepreneur who is unable to secure a business loan.
- Rewards crowdfunding allows entrepreneurs to raise money without giving up ownership of their companies. Instead of selling shares of stock in the company, the entrepreneurs simply give away perks or rewards to funders in exchange for their support.
- A crowdfunding campaign can be an excellent opportunity to increase the visibility of a project and potentially generate enough buzz for the project to go viral. These types of viral crowdfunding campaigns can build critical brand value for a project and even attract the attention of large venture capital investors.

Read:

[How to Invest in Startups](https://money.usnews.com/investing/articles/how-to-invest-in-startups)

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## Cons of Crowdfunding

- Most successful crowdfunding campaigns require work and investment up front in creating a convincing marketing campaign, a business plan, promotional videos and other materials necessary to convince investors to support the project.
- There is no guarantee of success. If you run a binary crowdfunding campaign in which supporters get their money returned if the fundraising goal is not reached, all of the time and energy you spend organizing and running the campaign could ultimately go unrewarded. Of the more than 800,000 crowdfunding projects tracked by TheCrowdDataCenter since 2014, only about 23% have been fully funded.
- Entrepreneurs that put an idea on a public crowdfunding platform are risking the possibility that someone else with more financial backing could steal or mimic the idea and get it to market faster.

Some of the offers on this site are from companies who are advertising clients of U.S. News. Advertising considerations may impact where and in what order offers appear on the site but do not affect any editorial decisions, such as which financial institutions we write about and how we evaluate them.

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