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86% of industry professionals
Statista reports that <anchor>86% of industry professionals</anchor> stated that an increase in exposure to their company was the leading benefit of social media marketing in 2023. Behind that, 76% of companies claimed an increase in traffic to their website was the largest advantage, according to Statista.
Social media - statistics & facts | Statista
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# Social media - statistics & facts

data-vue-regional-dropdown
aria-hidden="true">

Worldwide


Worldwide


- [Overview](#topicOverview)
- [Editor’s Picks](#editorsPicks)
- [Statistics](#statisticChapter)

Social media’s reach is far and wide. The usage of online networks is expanding along with the global digital population, proving that social media and the internet go hand in hand. Platforms were once seen as online spaces for socializing but are now utilized for matters of business, dating, politics, and daily communication.



## Big audiences and even bigger businesses

In 2023, there were around five billion social media users worldwide, with over one billion [users](/statistics/278341/number-of-social-network-users-in-selected-countries/) in China alone, and over 860 million in India. Additionally, the United States had 308 million social networking users in 2023. Europe was home to approximately 680 million [users](/statistics/454772/number-social-media-user-worldwide-region/), while the smallest audiences were found in Central Africa and Central America.

Behind popular social media platforms lie massive companies generating billions of dollars. In 2023, Meta Platforms, which owns Facebook, Instagram, and WhatsApp, [generated](/statistics/271582/revenue-of-selected-social-media-companies/) over 134 billion U.S. dollars in annual revenue. In comparison, business and job-seeking service LinkedIn, owned by Microsoft, made around 15 billion USD in the last financial year.

## Is there competition for Facebook?

Facebook celebrated its 20th birthday in February 2024, and with over three billion [monthly active users](/statistics/272014/global-social-networks-ranked-by-number-of-users/) as of April of the same year, it is the most used social network worldwide. Around 30 percent of global [Facebook users](/statistics/376128/facebook-global-user-age-distribution/) are aged between 25 and 34 years, and almost a quarter are aged between 18 and 24 years, dispelling the myth that Facebook is a platform for older generations.

As of early 2024, Facebook reported a [year-on-year audience growth](/statistics/1294062/social-media-year-on-year-growth/) of 3.1 percent, demonstrating that the social media giant is still pulling in users, albeit at a slower rate than other market leaders such as Instagram, X (formerly Twitter) and Snapchat.

## Instagram-friendly content

Instagram had two billion [monthly active users](/statistics/272014/global-social-networks-ranked-by-number-of-users/) as of April 2024, meaning that the mobile-first network ranks higher than TikTok and Snapchat in terms of audience size. The app attracts a young audience, with almost 32 percent belonging to the 18 to 24 [age group](/statistics/325587/instagram-global-age-group/).

Although often associated with influencers and lifestyle content, Instagram users are generally looking for much more variation from the platform, with [funny and creative content](/statistics/1310997/instagram-most-liked-type-of-content-worldwide/) being at the top of their list in 2023. Additionally, 41 percent of users said they enjoyed seeing informative content on Instagram. Hashtags are a way for online users to follow topics, and #love, #instagood, and #instagram are the [most used hashtags](/statistics/1468841/instagram-most-used-hashtags/) of all time.

## TikTok: young social media users are hooked

TikTok is highly popular with Generation Z and allows users to create, edit, and share short-form video clips, enhancing them with filters and music. In the fourth quarter of 2023, TikTok generated around 232 million [downloads](/statistics/1377008/tiktok-worldwide-downloads-quarterly/) from users around the world.

TikTok has become synonymous with Gen Z for good reason; 36 percent of [global TikTok users](/statistics/1299771/tiktok-global-user-age-distribution/) are aged between 18 and 24 years, clearly showing the desire for quick-fire personalized content with a mobile-first design. With just over 1.5 billion monthly active users, TikTok cannot quite compete with [Facebook and Instagram’s audience](/statistics/272014/global-social-networks-ranked-by-number-of-users/) sizes at the moment, but being the social media platform of choice for a whole generation should bode well for the app.

## Social media as a marketing tool

The United States is the leading worldwide market for [social media advertising](/forecasts/459813/social-media-advertising-revenue-countries-digital-market-outlook), with a total expenditure of 72.3 billion US dollars in 2023, followed by China and the United Kingdom, with 71 billion and 9.7 billion US dollars, respectively. As of January 2023, Facebook was [the platform most used among marketers](/statistics/259379/social-media-platforms-used-by-marketers-worldwide/), with 89 percent of global marketers reporting using Facebook. Moreover, 86 percent of industry professionals said that increased exposure was the [leading benefit](/statistics/188447/influence-of-global-social-media-marketing-usage-on-businesses/) of using social media as a marketing tool, while 76 percent stated that increased traffic was the biggest advantage.

The ongoing expansion of social media usage coincides with that of the digital population. Despite the general dominance of Facebook for the foreseeable future, it is possible that TikTok could take the lead, given the preference of young audiences for app-first platforms and unlimited, tailored content.



This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.


Show more
\- Description

![Stacy Jo Dixon](https://cdn.statcdn.com/static/../CMS/contactperson/ERI3088_1692860884.png)

Stacy Jo Dixon


Research expert covering social media usage worldwide


Published by
[Stacy Jo Dixon](/aboutus/our-research-commitment/3088/stacy-jo-dixon),
Jul 16, 2024

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## Key insights

Global number of social media users
[5.07bn](/statistics/617136/digital-population-worldwide/)

![Number of internet and social media users worldwide as of July 2024 (in billions)](https://cdn.statcdn.com/Statistic/615000/617136-blank-100.png)

Detailed statistics


Worldwide digital population 2024


Global social media penetration rate
[62.2%](/statistics/269615/social-network-penetration-by-region/)

![Global social network penetration rate as of April 2024, by region](https://cdn.statcdn.com/Statistic/265000/269615-blank-100.png)

Detailed statistics


Social media: global penetration rate 2024, by region


World’s largest social media market
[China](/statistics/278341/number-of-social-network-users-in-selected-countries/)

![Number of social network users in selected countries in 2023 and 2029 (in millions)](https://cdn.statcdn.com/Statistic/275000/278341-blank-100.png)

Detailed statistics


Social network users in selected countries in 2023 and 2029


[Get more insights](#topicInsights)

## Editor’s Picks    Current statistics on this topic

[![Number of social media users worldwide from 2017 to 2028 (in billions)](https://cdn.statcdn.com/Statistic/275000/278414-blank-100.png)\
\
Social Media & User-Generated Content\
\
Number of global social network users 2017-2028](/statistics/278414/number-of-worldwide-social-network-users/)

[![Daily time spent on social networking by internet users worldwide from 2012 to 2024 (in minutes)](https://cdn.statcdn.com/Statistic/430000/433871-blank-100.png)\
\
Social Media & User-Generated Content\
\
Average daily time spent on social media worldwide 2012-2024](/statistics/433871/daily-social-media-usage-worldwide/)

[![Leading social media platforms used by marketers worldwide as of January 2023](https://cdn.statcdn.com/Statistic/255000/259379-blank-100.png)\
\
Online marketing\
\
Social media platforms used by marketers worldwide 2023](/statistics/259379/social-media-platforms-used-by-marketers-worldwide/)

## Further recommended statistics

### Overview

7


- [Premium Statistic\
\
Number of global social network users 2017-2028](/statistics/278414/number-of-worldwide-social-network-users/)
- [Premium Statistic\
\
Global social network penetration 2019-2028](/statistics/260811/social-network-penetration-worldwide/)
- [Premium Statistic\
\
Social media revenue of selected companies 2023](/statistics/271582/revenue-of-selected-social-media-companies/)
- [Basic Statistic\
\
Social network users in selected countries in 2023 and 2029](/statistics/278341/number-of-social-network-users-in-selected-countries/)
- [Premium Statistic\
\
Social media: global penetration rate 2024, by region](/statistics/269615/social-network-penetration-by-region/)
- [Basic Statistic\
\
Number of worldwide social media users 2023, by region](/statistics/454772/number-social-media-user-worldwide-region/)
- [Basic Statistic\
\
Social media: active usage penetration in selected countries and territories 2024](/statistics/282846/regular-social-networking-usage-penetration-worldwide-by-country/)

### Overview

- [Premium Statistic\
\
Number of global social network users 2017-2028](/statistics/278414/number-of-worldwide-social-network-users/)


![Number of social media users worldwide from 2017 to 2028 (in billions)](https://cdn.statcdn.com/Statistic/275000/278414-blank-100.png)

Number of global social network users 2017-2028



Number of social media users worldwide from 2017 to 2028 (in billions)

- [Premium Statistic\
\
Global social network penetration 2019-2028](/statistics/260811/social-network-penetration-worldwide/)


![Social network penetration worldwide from 2019 to 2028](https://cdn.statcdn.com/Statistic/260000/260811-blank-100.png)

Global social network penetration 2019-2028



Social network penetration worldwide from 2019 to 2028

- [Premium Statistic\
\
Social media revenue of selected companies 2023](/statistics/271582/revenue-of-selected-social-media-companies/)


![Revenue of selected social media companies from 2014 to 2023 (in million U.S. dollars)](https://cdn.statcdn.com/Statistic/270000/271582-blank-100.png)

Social media revenue of selected companies 2023



Revenue of selected social media companies from 2014 to 2023 (in million U.S. dollars)

- [Basic Statistic\
\
Social network users in selected countries in 2023 and 2029](/statistics/278341/number-of-social-network-users-in-selected-countries/)


![Number of social network users in selected countries in 2023 and 2029 (in millions)](https://cdn.statcdn.com/Statistic/275000/278341-blank-100.png)

Social network users in selected countries in 2023 and 2029



Number of social network users in selected countries in 2023 and 2029 (in millions)

- [Premium Statistic\
\
Social media: global penetration rate 2024, by region](/statistics/269615/social-network-penetration-by-region/)


![Global social network penetration rate as of April 2024, by region](https://cdn.statcdn.com/Statistic/265000/269615-blank-100.png)

Social media: global penetration rate 2024, by region



Global social network penetration rate as of April 2024, by region

- [Basic Statistic\
\
Number of worldwide social media users 2023, by region](/statistics/454772/number-social-media-user-worldwide-region/)


![Number of social network users worldwide as of January 2023, by region (in millions)](https://cdn.statcdn.com/Statistic/450000/454772-blank-100.png)

Number of worldwide social media users 2023, by region



Number of social network users worldwide as of January 2023, by region (in millions)

- [Basic Statistic\
\
Social media: active usage penetration in selected countries and territories 2024](/statistics/282846/regular-social-networking-usage-penetration-worldwide-by-country/)


![Active social network penetration in selected countries and territories as of April 2024](https://cdn.statcdn.com/Statistic/280000/282846-blank-100.png)

Social media: active usage penetration in selected countries and territories 2024



Active social network penetration in selected countries and territories as of April 2024


### Benchmark

7


- [Basic Statistic\
\
Most used social networks 2024, by number of users](/statistics/272014/global-social-networks-ranked-by-number-of-users/)
- [Premium Statistic\
\
Gender distribution of social media audiences worldwide 2024, by platform](/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform/)
- [Basic Statistic\
\
Global year-on-year social media audience growth 2024](/statistics/1294062/social-media-year-on-year-growth/)
- [Premium Statistic\
\
Most valuable media & entertainment brands worldwide 2024](/statistics/267825/media-brand-value/)
- [Premium Statistic\
\
Net worth of the richest social media entrepreneurs 2024](/statistics/276312/net-worth-of-the-richest-social-media-entrepreneurs/)
- [Premium Statistic\
\
Leading iPhone social media apps worldwide 2023, by downloads](/statistics/696167/top-iphone-social-networking-apps-worldwide-by-number-of-downloads/)
- [Premium Statistic\
\
Leading Android apps worldwide 2023, by downloads](/statistics/693944/leading-android-apps-worldwide-by-downloads/)

### Benchmark

- [Basic Statistic\
\
Most used social networks 2024, by number of users](/statistics/272014/global-social-networks-ranked-by-number-of-users/)


![Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions)](https://cdn.statcdn.com/Statistic/270000/272014-blank-100.png)

Most used social networks 2024, by number of users



Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions)

- [Premium Statistic\
\
Gender distribution of social media audiences worldwide 2024, by platform](/statistics/274828/gender-distribution-of-active-social-media-users-worldwide-by-platform/)


![Gender distribution of social media audiences worldwide as of April 2024, by platform](https://cdn.statcdn.com/Statistic/270000/274828-blank-100.png)

Gender distribution of social media audiences worldwide 2024, by platform



Gender distribution of social media audiences worldwide as of April 2024, by platform

- [Basic Statistic\
\
Global year-on-year social media audience growth 2024](/statistics/1294062/social-media-year-on-year-growth/)


![Year-on-year audience growth of selected social media platforms worldwide as of January 2024](https://cdn.statcdn.com/Statistic/1290000/1294062-blank-100.png)

Global year-on-year social media audience growth 2024



Year-on-year audience growth of selected social media platforms worldwide as of January 2024

- [Premium Statistic\
\
Most valuable media & entertainment brands worldwide 2024](/statistics/267825/media-brand-value/)


![Leading media and entertainment brands worldwide in 2024, by brand value (in billion U.S. dollars)](https://cdn.statcdn.com/Statistic/265000/267825-blank-100.png)

Most valuable media & entertainment brands worldwide 2024



Leading media and entertainment brands worldwide in 2024, by brand value (in billion U.S. dollars)

- [Premium Statistic\
\
Net worth of the richest social media entrepreneurs 2024](/statistics/276312/net-worth-of-the-richest-social-media-entrepreneurs/)


![Leading social media billionaires as of April 2024, by net worth (in billion U.S. dollars)](https://cdn.statcdn.com/Statistic/275000/276312-blank-100.png)

Net worth of the richest social media entrepreneurs 2024



Leading social media billionaires as of April 2024, by net worth (in billion U.S. dollars)

- [Premium Statistic\
\
Leading iPhone social media apps worldwide 2023, by downloads](/statistics/696167/top-iphone-social-networking-apps-worldwide-by-number-of-downloads/)


![Leading iPhone social networking apps worldwide in June 2023, by number of downloads (in millions)](https://cdn.statcdn.com/Statistic/695000/696167-blank-100.png)

Leading iPhone social media apps worldwide 2023, by downloads



Leading iPhone social networking apps worldwide in June 2023, by number of downloads (in millions)

- [Premium Statistic\
\
Leading Android apps worldwide 2023, by downloads](/statistics/693944/leading-android-apps-worldwide-by-downloads/)


![Leading Android apps in the Google Play Store worldwide in June 2023, by number of downloads (in millions)](https://cdn.statcdn.com/Statistic/690000/693944-blank-100.png)

Leading Android apps worldwide 2023, by downloads



Leading Android apps in the Google Play Store worldwide in June 2023, by number of downloads (in millions)


### Usage

4


- [Basic Statistic\
\
Average daily time spent on social media worldwide 2012-2024](/statistics/433871/daily-social-media-usage-worldwide/)
- [Premium Statistic\
\
Leading social media usage reasons worldwide 2023](/statistics/715449/social-media-usage-reasons-worldwide/)
- [Basic Statistic\
\
Media usage in an online minute 2023](/statistics/195140/new-user-generated-content-uploaded-by-users-per-minute/)
- [Premium Statistic\
\
Social media as a news outlet worldwide 2024](/statistics/718019/social-media-news-source/)

### Usage

- [Basic Statistic\
\
Average daily time spent on social media worldwide 2012-2024](/statistics/433871/daily-social-media-usage-worldwide/)


![Daily time spent on social networking by internet users worldwide from 2012 to 2024 (in minutes)](https://cdn.statcdn.com/Statistic/430000/433871-blank-100.png)

Average daily time spent on social media worldwide 2012-2024



Daily time spent on social networking by internet users worldwide from 2012 to 2024 (in minutes)

- [Premium Statistic\
\
Leading social media usage reasons worldwide 2023](/statistics/715449/social-media-usage-reasons-worldwide/)


![Most popular reasons for internet users worldwide to use social media as of 4th quarter 2023](https://cdn.statcdn.com/Statistic/715000/715449-blank-100.png)

Leading social media usage reasons worldwide 2023



Most popular reasons for internet users worldwide to use social media as of 4th quarter 2023

- [Basic Statistic\
\
Media usage in an online minute 2023](/statistics/195140/new-user-generated-content-uploaded-by-users-per-minute/)


![Media usage in an internet minute as of December 2023](https://cdn.statcdn.com/Statistic/195000/195140-blank-100.png)

Media usage in an online minute 2023



Media usage in an internet minute as of December 2023

- [Premium Statistic\
\
Social media as a news outlet worldwide 2024](/statistics/718019/social-media-news-source/)


![Share of adults who use social media as a source of news in selected countries worldwide as of February 2024](https://cdn.statcdn.com/Statistic/715000/718019-blank-100.png)

Social media as a news outlet worldwide 2024



Share of adults who use social media as a source of news in selected countries worldwide as of February 2024


### Facebook

6


- [Premium Statistic\
\
Facebook users worldwide 2017-2027](/statistics/273067/current-coverage-of-facebook-by-world-region/)
- [Basic Statistic\
\
Countries with the most Facebook users 2024](/statistics/268136/top-15-countries-based-on-number-of-facebook-users/)
- [Basic Statistic\
\
Facebook: countries with the highest Facebook reach 2024](/statistics/278435/percentage-of-selected-countries-internet-users-on-facebook/)
- [Basic Statistic\
\
Facebook: distribution of global audiences 2024, by age and gender](/statistics/376128/facebook-global-user-age-distribution/)
- [Basic Statistic\
\
Facebook: number of daily active users worldwide 2011-2023](/statistics/346167/facebook-global-dau/)
- [Premium Statistic\
\
Facebook user engagement of leading U.S. and UK publishers 2023](/statistics/444419/facebook-leading-news-publishers-by-interactions-us/)

### Facebook

- [Premium Statistic\
\
Facebook users worldwide 2017-2027](/statistics/273067/current-coverage-of-facebook-by-world-region/)


![Number of Facebook users worldwide from 2017 to 2027 (in millions)](https://cdn.statcdn.com/Statistic/270000/273067-blank-100.png)

Facebook users worldwide 2017-2027



Number of Facebook users worldwide from 2017 to 2027 (in millions)

- [Basic Statistic\
\
Countries with the most Facebook users 2024](/statistics/268136/top-15-countries-based-on-number-of-facebook-users/)


![Leading countries based on Facebook audience size as of April 2024 (in millions)](https://cdn.statcdn.com/Statistic/265000/268136-blank-100.png)

Countries with the most Facebook users 2024



Leading countries based on Facebook audience size as of April 2024 (in millions)

- [Basic Statistic\
\
Facebook: countries with the highest Facebook reach 2024](/statistics/278435/percentage-of-selected-countries-internet-users-on-facebook/)


![Countries with the highest Facebook audience reach as of April 2024](https://cdn.statcdn.com/Statistic/275000/278435-blank-100.png)

Facebook: countries with the highest Facebook reach 2024



Countries with the highest Facebook audience reach as of April 2024

- [Basic Statistic\
\
Facebook: distribution of global audiences 2024, by age and gender](/statistics/376128/facebook-global-user-age-distribution/)


![Distribution of Facebook users worldwide as of April 2024, by age and gender](https://cdn.statcdn.com/Statistic/375000/376128-blank-100.png)

Facebook: distribution of global audiences 2024, by age and gender



Distribution of Facebook users worldwide as of April 2024, by age and gender

- [Basic Statistic\
\
Facebook: number of daily active users worldwide 2011-2023](/statistics/346167/facebook-global-dau/)


![Number of daily active Facebook users worldwide as of 4th quarter 2023 (in millions)](https://cdn.statcdn.com/Statistic/345000/346167-blank-100.png)

Facebook: number of daily active users worldwide 2011-2023



Number of daily active Facebook users worldwide as of 4th quarter 2023 (in millions)

- [Premium Statistic\
\
Facebook user engagement of leading U.S. and UK publishers 2023](/statistics/444419/facebook-leading-news-publishers-by-interactions-us/)


![Leading publishers on Facebook from the United States and the United Kingdom (UK) as of January 2023, by total number of interactions (in millions)](https://cdn.statcdn.com/Statistic/440000/444419-blank-100.png)

Facebook user engagement of leading U.S. and UK publishers 2023



Leading publishers on Facebook from the United States and the United Kingdom (UK) as of January 2023, by total number of interactions (in millions)


### Instagram

8


- [Premium Statistic\
\
Instagram: countries with the highest audience reach 2024](/statistics/325567/instagram-penetration-regions/)
- [Basic Statistic\
\
Instagram: distribution of global audiences 2024, by age group](/statistics/325587/instagram-global-age-group/)
- [Basic Statistic\
\
Instagram: distribution of global audiences 2024, by gender](/statistics/802776/distribution-of-users-on-instagram-worldwide-gender/)
- [Basic Statistic\
\
Instagram: distribution of global audiences 2024, by age and gender](/statistics/248769/age-distribution-of-worldwide-instagram-users/)
- [Basic Statistic\
\
Instagram accounts with the most followers worldwide 2024](/statistics/421169/most-followers-instagram/)
- [Basic Statistic\
\
Instagram: favorite types of posts for global users 2023](/statistics/1310997/instagram-most-liked-type-of-content-worldwide/)
- [Basic Statistic\
\
Instagram: most popular posts as of 2024](/statistics/673810/instagram-posts-most-likes/)
- [Premium Statistic\
\
Instagram: most used hashtags 2024](/statistics/1468841/instagram-most-used-hashtags/)

### Instagram

- [Premium Statistic\
\
Instagram: countries with the highest audience reach 2024](/statistics/325567/instagram-penetration-regions/)


![Countries and territories with the highest Instagram audience reach as of April 2024](https://cdn.statcdn.com/Statistic/325000/325567-blank-100.png)

Instagram: countries with the highest audience reach 2024



Countries and territories with the highest Instagram audience reach as of April 2024

- [Basic Statistic\
\
Instagram: distribution of global audiences 2024, by age group](/statistics/325587/instagram-global-age-group/)


![Distribution of Instagram users worldwide as of April 2024, by age group](https://cdn.statcdn.com/Statistic/325000/325587-blank-100.png)

Instagram: distribution of global audiences 2024, by age group



Distribution of Instagram users worldwide as of April 2024, by age group

- [Basic Statistic\
\
Instagram: distribution of global audiences 2024, by gender](/statistics/802776/distribution-of-users-on-instagram-worldwide-gender/)


![Distribution of Instagram users worldwide as of January 2024, by gender](https://cdn.statcdn.com/Statistic/800000/802776-blank-100.png)

Instagram: distribution of global audiences 2024, by gender



Distribution of Instagram users worldwide as of January 2024, by gender

- [Basic Statistic\
\
Instagram: distribution of global audiences 2024, by age and gender](/statistics/248769/age-distribution-of-worldwide-instagram-users/)


![Distribution of Instagram users worldwide as of April 2024, by age and gender](https://cdn.statcdn.com/Statistic/245000/248769-blank-100.png)

Instagram: distribution of global audiences 2024, by age and gender



Distribution of Instagram users worldwide as of April 2024, by age and gender

- [Basic Statistic\
\
Instagram accounts with the most followers worldwide 2024](/statistics/421169/most-followers-instagram/)


![Instagram accounts with the most followers worldwide as of April 2024 (in millions)](https://cdn.statcdn.com/Statistic/420000/421169-blank-100.png)

Instagram accounts with the most followers worldwide 2024



Instagram accounts with the most followers worldwide as of April 2024 (in millions)

- [Basic Statistic\
\
Instagram: favorite types of posts for global users 2023](/statistics/1310997/instagram-most-liked-type-of-content-worldwide/)


![Preferred types of content on Instagram according to users worldwide as of April 2023](https://cdn.statcdn.com/Statistic/1310000/1310997-blank-100.png)

Instagram: favorite types of posts for global users 2023



Preferred types of content on Instagram according to users worldwide as of April 2023

- [Basic Statistic\
\
Instagram: most popular posts as of 2024](/statistics/673810/instagram-posts-most-likes/)


![Most popular posts on Instagram as of April 2024, by number of likes (in millions)](https://cdn.statcdn.com/Statistic/670000/673810-blank-100.png)

Instagram: most popular posts as of 2024



Most popular posts on Instagram as of April 2024, by number of likes (in millions)

- [Premium Statistic\
\
Instagram: most used hashtags 2024](/statistics/1468841/instagram-most-used-hashtags/)


![Most popular hashtags on Instagram of all time as of January 2024 (in millions)](https://cdn.statcdn.com/Statistic/1465000/1468841-blank-100.png)

Instagram: most used hashtags 2024



Most popular hashtags on Instagram of all time as of January 2024 (in millions)


### TikTok

9


- [Premium Statistic\
\
Countries with the most TikTok users 2024](/statistics/1299807/number-of-monthly-unique-tiktok-users/)
- [Basic Statistic\
\
TikTok penetration in selected countries and territories 2024](/statistics/1299829/tiktok-penetration-worldwide-by-country/)
- [Basic Statistic\
\
TikTok global quarterly downloads 2018-2023](/statistics/1377008/tiktok-worldwide-downloads-quarterly/)
- [Premium Statistic\
\
Global TikTok downloads 2023, by country](/statistics/1090597/tiktok-google-play-downloads-country/)
- [Premium Statistic\
\
TikTok: distribution of global audiences 2024, by gender](/statistics/1299785/distribution-tiktok-users-gender/)
- [Premium Statistic\
\
TikTok: distribution of global audiences 2024, by age and gender](/statistics/1299771/tiktok-global-user-age-distribution/)
- [Premium Statistic\
\
Most popular TikTok users worldwide 2024](/statistics/1078315/most-followers-tiktok-global/)
- [Basic Statistic\
\
Most liked TikTok videos of all time 2023](/statistics/1372059/top-tiktok-videos-likes/)
- [Premium Statistic\
\
TikTok leading hashtags worldwide 2024, by post views](/statistics/1299851/tiktok-top-hashtags-by-post-views/)

### TikTok

- [Premium Statistic\
\
Countries with the most TikTok users 2024](/statistics/1299807/number-of-monthly-unique-tiktok-users/)


![Countries with the largest TikTok audience as of July 2024 (in millions)](https://cdn.statcdn.com/Statistic/1295000/1299807-blank-100.png)

Countries with the most TikTok users 2024



Countries with the largest TikTok audience as of July 2024 (in millions)

- [Basic Statistic\
\
TikTok penetration in selected countries and territories 2024](/statistics/1299829/tiktok-penetration-worldwide-by-country/)


![TikTok penetration in selected countries and territories as of July 2024](https://cdn.statcdn.com/Statistic/1295000/1299829-blank-100.png)

TikTok penetration in selected countries and territories 2024



TikTok penetration in selected countries and territories as of July 2024

- [Basic Statistic\
\
TikTok global quarterly downloads 2018-2023](/statistics/1377008/tiktok-worldwide-downloads-quarterly/)


![Number of TikTok downloads from 1st quarter 2018 to 4th quarter 2023 (in millions)](https://cdn.statcdn.com/Statistic/1375000/1377008-blank-100.png)

TikTok global quarterly downloads 2018-2023



Number of TikTok downloads from 1st quarter 2018 to 4th quarter 2023 (in millions)

- [Premium Statistic\
\
Global TikTok downloads 2023, by country](/statistics/1090597/tiktok-google-play-downloads-country/)


![Number of TikTok downloads worldwide in June 2023, by country (in millions)](https://cdn.statcdn.com/Statistic/1090000/1090597-blank-100.png)

Global TikTok downloads 2023, by country



Number of TikTok downloads worldwide in June 2023, by country (in millions)

- [Premium Statistic\
\
TikTok: distribution of global audiences 2024, by gender](/statistics/1299785/distribution-tiktok-users-gender/)


![Distribution of TikTok users worldwide as of July 2024, by gender](https://cdn.statcdn.com/Statistic/1295000/1299785-blank-100.png)

TikTok: distribution of global audiences 2024, by gender



Distribution of TikTok users worldwide as of July 2024, by gender

- [Premium Statistic\
\
TikTok: distribution of global audiences 2024, by age and gender](/statistics/1299771/tiktok-global-user-age-distribution/)


![Distribution of TikTok users worldwide as of July 2024, by age and gender](https://cdn.statcdn.com/Statistic/1295000/1299771-blank-100.png)

TikTok: distribution of global audiences 2024, by age and gender



Distribution of TikTok users worldwide as of July 2024, by age and gender

- [Premium Statistic\
\
Most popular TikTok users worldwide 2024](/statistics/1078315/most-followers-tiktok-global/)


![Most-followed creators on TikTok worldwide as of July 2024 (in millions)](https://cdn.statcdn.com/Statistic/1075000/1078315-blank-100.png)

Most popular TikTok users worldwide 2024



Most-followed creators on TikTok worldwide as of July 2024 (in millions)

- [Basic Statistic\
\
Most liked TikTok videos of all time 2023](/statistics/1372059/top-tiktok-videos-likes/)


![Most popular TikTok videos based on total global likes as of March 2023 (in billions)](https://cdn.statcdn.com/Statistic/1370000/1372059-blank-100.png)

Most liked TikTok videos of all time 2023



Most popular TikTok videos based on total global likes as of March 2023 (in billions)

- [Premium Statistic\
\
TikTok leading hashtags worldwide 2024, by post views](/statistics/1299851/tiktok-top-hashtags-by-post-views/)


![Most-used hashtags on TikTok worldwide as of January 2024, by post views (in billions)](https://cdn.statcdn.com/Statistic/1295000/1299851-blank-100.png)

TikTok leading hashtags worldwide 2024, by post views



Most-used hashtags on TikTok worldwide as of January 2024, by post views (in billions)


### Data requests

5


- [Basic Statistic\
\
Global Facebook user data requests from federal agencies H1 2013- H1 2023](/statistics/277230/facebooks-global-user-data-requests/)
- [Basic Statistic\
\
Facebook user data requests from federal agencies & governments H1 2023, by country](/statistics/287845/global-data-requests-from-facebook-by-federal-agencies-and-governments/)
- [Basic Statistic\
\
U.S. Facebook data requests from government agencies 2013-2023](/statistics/879006/us-data-requests-facebook-federal-agencies-and-governments/)
- [Basic Statistic\
\
Snapchat: user data requests by U.S. federal authorities 2014-2023](/statistics/535374/snapchat-us-government-user-data-requests/)
- [Basic Statistic\
\
TikTok: account removed 2020-2024, by reason](/statistics/1308893/tiktok-accounts-removed-by-reason/)

### Data requests

- [Basic Statistic\
\
Global Facebook user data requests from federal agencies H1 2013- H1 2023](/statistics/277230/facebooks-global-user-data-requests/)


![Number of user data requests issued to Facebook by federal agencies and governments worldwide as of 1st half 2023](https://cdn.statcdn.com/Statistic/275000/277230-blank-100.png)

Global Facebook user data requests from federal agencies H1 2013- H1 2023



Number of user data requests issued to Facebook by federal agencies and governments worldwide as of 1st half 2023

- [Basic Statistic\
\
Facebook user data requests from federal agencies & governments H1 2023, by country](/statistics/287845/global-data-requests-from-facebook-by-federal-agencies-and-governments/)


![Number of user data requests issued to Facebook by federal agencies and governments during 1st half 2023, by country](https://cdn.statcdn.com/Statistic/285000/287845-blank-100.png)

Facebook user data requests from federal agencies & governments H1 2023, by country



Number of user data requests issued to Facebook by federal agencies and governments during 1st half 2023, by country

- [Basic Statistic\
\
U.S. Facebook data requests from government agencies 2013-2023](/statistics/879006/us-data-requests-facebook-federal-agencies-and-governments/)


![Number of user data requests issued to Facebook by federal and government agencies in the United States as of 2nd half 2023](https://cdn.statcdn.com/Statistic/875000/879006-blank-100.png)

U.S. Facebook data requests from government agencies 2013-2023



Number of user data requests issued to Facebook by federal and government agencies in the United States as of 2nd half 2023

- [Basic Statistic\
\
Snapchat: user data requests by U.S. federal authorities 2014-2023](/statistics/535374/snapchat-us-government-user-data-requests/)


![Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2023](https://cdn.statcdn.com/Statistic/535000/535374-blank-100.png)

Snapchat: user data requests by U.S. federal authorities 2014-2023



Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2023

- [Basic Statistic\
\
TikTok: account removed 2020-2024, by reason](/statistics/1308893/tiktok-accounts-removed-by-reason/)


![Number of TikTok accounts removed from the platform from 3rd quarter 2020 to 1st quarter 2024, by reason](https://cdn.statcdn.com/Statistic/1305000/1308893-blank-100.png)

TikTok: account removed 2020-2024, by reason



Number of TikTok accounts removed from the platform from 3rd quarter 2020 to 1st quarter 2024, by reason


### Social media subscriptions

4


- [Basic Statistic\
\
Global social media subscriptions comparison 2023](/statistics/1398957/social-media-subscription-comparison/)
- [Basic Statistic\
\
Snapchat: global subscription users 2023-2024](/statistics/1464460/number-of-snapchat-plus-subscribers/)
- [Premium Statistic\
\
X/Twitter Premium subscriber count 2023](/statistics/1389933/number-of-twitter-blue-subscribers/)
- [Basic Statistic\
\
Reddit: global paid subscription revenues 2018-2026](/forecasts/1309722/reddit-premium-subscription-revenue)

### Social media subscriptions

- [Basic Statistic\
\
Global social media subscriptions comparison 2023](/statistics/1398957/social-media-subscription-comparison/)


![Comparison of selected social media subscription services worldwide as of July 2023](https://cdn.statcdn.com/Statistic/1395000/1398957-blank-100.png)

Global social media subscriptions comparison 2023



Comparison of selected social media subscription services worldwide as of July 2023

- [Basic Statistic\
\
Snapchat: global subscription users 2023-2024](/statistics/1464460/number-of-snapchat-plus-subscribers/)


![Number of Snapchat Plus (Snapchat+) subscribers worldwide from third quarter 2023 to 2nd quarter 2024 (in millions)](https://cdn.statcdn.com/Statistic/1460000/1464460-blank-100.png)

Snapchat: global subscription users 2023-2024



Number of Snapchat Plus (Snapchat+) subscribers worldwide from third quarter 2023 to 2nd quarter 2024 (in millions)

- [Premium Statistic\
\
X/Twitter Premium subscriber count 2023](/statistics/1389933/number-of-twitter-blue-subscribers/)


![Number of X (formerly Twitter) Premium subscribers as of April 2023 (in 1,000s)](https://cdn.statcdn.com/Statistic/1385000/1389933-blank-100.png)

X/Twitter Premium subscriber count 2023



Number of X (formerly Twitter) Premium subscribers as of April 2023 (in 1,000s)

- [Basic Statistic\
\
Reddit: global paid subscription revenues 2018-2026](/forecasts/1309722/reddit-premium-subscription-revenue)


![Reddit premium annual subscription revenues worldwide from 2018 to 2026 (in million U.S. dollars)](https://cdn.statcdn.com/Statistic/1305000/1309722-blank-100.png)

Reddit: global paid subscription revenues 2018-2026



Reddit premium annual subscription revenues worldwide from 2018 to 2026 (in million U.S. dollars)


### Social media marketing and advertising

7


- [Premium Statistic\
\
Largest social media advertising markets worldwide 2023](/forecasts/459813/social-media-advertising-revenue-countries-digital-market-outlook)
- [Premium Statistic\
\
Social network ad spending per user worldwide 2017-2027](/statistics/325160/social-media-ad-spend-user/)
- [Premium Statistic\
\
Social media platforms used by marketers worldwide 2023](/statistics/259379/social-media-platforms-used-by-marketers-worldwide/)
- [Premium Statistic\
\
Benefits of social media marketing worldwide 2023](/statistics/188447/influence-of-global-social-media-marketing-usage-on-businesses/)
- [Premium Statistic\
\
Future use of social media among marketers worldwide 2023, by platform](/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/)
- [Premium Statistic\
\
Social media platforms with highest ROI worldwide 2023](/statistics/1284484/social-media-platforms-highest-return-on-investment/)
- [Premium Statistic\
\
Social media platforms with highest ROI for B2B marketers worldwide 2023](/statistics/1284858/social-media-platforms-highest-b2b-return-on-investment/)

### Social media marketing and advertising

- [Premium Statistic\
\
Largest social media advertising markets worldwide 2023](/forecasts/459813/social-media-advertising-revenue-countries-digital-market-outlook)


![Leading markets worldwide in 2023, by social media advertising spending (in million U.S. dollars)](https://cdn.statcdn.com/Statistic/455000/459813-blank-100.png)

Largest social media advertising markets worldwide 2023



Leading markets worldwide in 2023, by social media advertising spending (in million U.S. dollars)

- [Premium Statistic\
\
Social network ad spending per user worldwide 2017-2027](/statistics/325160/social-media-ad-spend-user/)


![Social media advertising spending per internet user worldwide from 2017 to 2027 (in U.S. dollars)](https://cdn.statcdn.com/Statistic/325000/325160-blank-100.png)

Social network ad spending per user worldwide 2017-2027



Social media advertising spending per internet user worldwide from 2017 to 2027 (in U.S. dollars)

- [Premium Statistic\
\
Social media platforms used by marketers worldwide 2023](/statistics/259379/social-media-platforms-used-by-marketers-worldwide/)


![Leading social media platforms used by marketers worldwide as of January 2023](https://cdn.statcdn.com/Statistic/255000/259379-blank-100.png)

Social media platforms used by marketers worldwide 2023



Leading social media platforms used by marketers worldwide as of January 2023

- [Premium Statistic\
\
Benefits of social media marketing worldwide 2023](/statistics/188447/influence-of-global-social-media-marketing-usage-on-businesses/)


![Leading benefits of using social media for marketing purposes worldwide as of January 2023](https://cdn.statcdn.com/Statistic/185000/188447-blank-100.png)

Benefits of social media marketing worldwide 2023



Leading benefits of using social media for marketing purposes worldwide as of January 2023

- [Premium Statistic\
\
Future use of social media among marketers worldwide 2023, by platform](/statistics/258974/future-use-of-social-media-among-marketers-worldwide-by-platform/)


![Planned changes in use of selected social media for marketing purposes worldwide as of January 2023](https://cdn.statcdn.com/Statistic/255000/258974-blank-100.png)

Future use of social media among marketers worldwide 2023, by platform



Planned changes in use of selected social media for marketing purposes worldwide as of January 2023

- [Premium Statistic\
\
Social media platforms with highest ROI worldwide 2023](/statistics/1284484/social-media-platforms-highest-return-on-investment/)


![Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023](https://cdn.statcdn.com/Statistic/1280000/1284484-blank-100.png)

Social media platforms with highest ROI worldwide 2023



Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023

- [Premium Statistic\
\
Social media platforms with highest ROI for B2B marketers worldwide 2023](/statistics/1284858/social-media-platforms-highest-b2b-return-on-investment/)


![Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of May 2023](https://cdn.statcdn.com/Statistic/1280000/1284858-blank-100.png)

Social media platforms with highest ROI for B2B marketers worldwide 2023



Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of May 2023


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## Key insights

Global number of social media users
[5.07bn](/statistics/617136/digital-population-worldwide/)

![Number of internet and social media users worldwide as of July 2024 (in billions)](https://cdn.statcdn.com/Statistic/615000/617136-blank-100.png)

Detailed statistics


Worldwide digital population 2024


Global social media penetration rate
[62.2%](/statistics/269615/social-network-penetration-by-region/)

![Global social network penetration rate as of April 2024, by region](https://cdn.statcdn.com/Statistic/265000/269615-blank-100.png)

Detailed statistics


Social media: global penetration rate 2024, by region


World’s largest social media market
[China](/statistics/278341/number-of-social-network-users-in-selected-countries/)

![Number of social network users in selected countries in 2023 and 2029 (in millions)](https://cdn.statcdn.com/Statistic/275000/278341-blank-100.png)

Detailed statistics


Social network users in selected countries in 2023 and 2029


[Get more insights](#topicInsights)

## Report on the topic

[![Social media usage worldwide](https://cdn.statcdn.com/Study/10000/12393-retina.png)\
\
Top Seller\
\
\
Explore this report](/study/12393/social-networks-statista-dossier/)

## Related topics

- [X (formerly Twitter)](/topics/737/twitter/)
- [Facebook](/topics/751/facebook/)
- [Mobile internet usage worldwide](/topics/779/mobile-internet/)
- [Smartphones](/topics/840/smartphones/)
- [Mobile app usage](/topics/1002/mobile-app-usage/)
- [Online video usage in the United States](/topics/1137/online-video/)
- [Internet usage worldwide](/topics/1145/internet-usage-worldwide/)

## Key figures

The most important key figures provide you with a compact summary of the topic of "Social media" and take you straight to the corresponding statistics.

### Social media usage

- Daily time spent on social media worldwide
[143 minutes](/statistics/433871/daily-social-media-usage-worldwide/)


![Daily time spent on social networking by internet users worldwide from 2012 to 2024 (in minutes)](https://cdn.statcdn.com/Statistic/430000/433871-blank-100.png)


Detailed statistics





Average daily time spent on social media worldwide 2012-2024


- Most downloaded social media app worldwide
[Instagram](/statistics/1284900/top-social-media-apps-worldwide-by-downloads/)


![Leading social media apps worldwide in 2022, by downloads (in millions)](https://cdn.statcdn.com/Statistic/1280000/1284900-blank-100.png)


Detailed statistics





Most downloaded social media apps worldwide 2022


- Number of X posts published every minute
[360,000](/statistics/195140/new-user-generated-content-uploaded-by-users-per-minute/)


![Media usage in an internet minute as of December 2023](https://cdn.statcdn.com/Statistic/table/table-100-1.png)


Detailed statistics





Media usage in an online minute 2023



### Facebook

- Country with the largest Facebook audience
[India](/statistics/268136/top-15-countries-based-on-number-of-facebook-users/)


![Leading countries based on Facebook audience size as of April 2024 (in millions)](https://cdn.statcdn.com/Statistic/265000/268136-blank-100.png)


Detailed statistics





Countries with the most Facebook users 2024


- Facebook monthly active users
[3.06bn](/statistics/264810/number-of-monthly-active-facebook-users-worldwide/)


![Number of monthly active Facebook users worldwide as of 4th quarter 2023 (in millions)](https://cdn.statcdn.com/Statistic/260000/264810-blank-100.png)


Detailed statistics





Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023


- Industry with the highest Facebook engagement rate
[Sports teams](/statistics/204067/daily-facebook-content-net-page-likes-by-vertical/)


![Average engagement rate with brand posts on Facebook in 2023, by vertical](https://cdn.statcdn.com/Statistic/200000/204067-blank-100.png)


Detailed statistics





Facebook brand post engagement 2023, by vertical



### Instagram

- Number of monthly active Instagram users
[2bn](/statistics/253577/number-of-monthly-active-instagram-users/)


![Number of monthly active Instagram users from January 2013 to December 2021 (in millions)](https://cdn.statcdn.com/Statistic/250000/253577-blank-100.png)


Detailed statistics





Number of monthly active Instagram users 2013-2021


- Instagram’s largest audience by age
[18-24 years](/statistics/325587/instagram-global-age-group/)


![Distribution of Instagram users worldwide as of April 2024, by age group](https://cdn.statcdn.com/Statistic/325000/325587-blank-100.png)


Detailed statistics





Instagram: distribution of global audiences 2024, by age group


- Person on Instagram with the most followers
[Cristiano Ronaldo](/statistics/421169/most-followers-instagram/)


![Instagram accounts with the most followers worldwide as of April 2024 (in millions)](https://cdn.statcdn.com/Statistic/420000/421169-blank-100.png)


Detailed statistics





Instagram accounts with the most followers worldwide 2024


- Most popular post on Instagram
[@leomessi: Photos of Lionel Messi and his teammates after winning the 2022 FIFA World Cup with Argentina](/statistics/673810/instagram-posts-most-likes/)


![Most popular posts on Instagram as of April 2024, by number of likes (in millions)](https://cdn.statcdn.com/Statistic/table/table-100-1.png)


Detailed statistics





Instagram: most popular posts as of 2024



### TikTok

- Share of global female TikTok users
[45.2%](/statistics/1299785/distribution-tiktok-users-gender/)


![Distribution of TikTok users worldwide as of July 2024, by gender](https://cdn.statcdn.com/Statistic/1295000/1299785-blank-100.png)


Detailed statistics





TikTok: distribution of global audiences 2024, by gender


- Global TikTok Android DAU
[15.54m](/statistics/1090659/tiktok-dau-worldwide-android/)


![Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions)](https://cdn.statcdn.com/Statistic/1090000/1090659-blank-100.png)


Detailed statistics





Global TikTok Android DAU 2019-2022


- Most followed TikTok creator
[Khaby Lame](/statistics/1078315/most-followers-tiktok-global/)


![Most-followed creators on TikTok worldwide as of July 2024 (in millions)](https://cdn.statcdn.com/Statistic/1075000/1078315-blank-100.png)


Detailed statistics





Most popular TikTok users worldwide 2024



### Social media marketing and advertising

- Country with the leading social media advertising expenditure
[United States](/forecasts/459813/social-media-advertising-revenue-countries-digital-market-outlook)


![Leading markets worldwide in 2023, by social media advertising spending (in million U.S. dollars)](https://cdn.statcdn.com/Statistic/455000/459813-blank-100.png)


Detailed statistics





Largest social media advertising markets worldwide 2023


- Share of marketers using Facebook
[89%](/statistics/259379/social-media-platforms-used-by-marketers-worldwide/)


![Leading social media platforms used by marketers worldwide as of January 2023](https://cdn.statcdn.com/Statistic/255000/259379-blank-100.png)


Detailed statistics





Social media platforms used by marketers worldwide 2023


- Most effective social media platform for B2B marketers
[LinkedIn](/statistics/311524/effectiveness-of-b2b-social-media-content-marketing/)


![Organic social media platforms delivering the best value for organizations according to business-to-business (B2B) content marketers worldwide as of July 2023](https://cdn.statcdn.com/Statistic/310000/311524-blank-100.png)


Detailed statistics





Most effective social media platforms for B2B marketers worldwide 2023


- Leading benefit of social media marketing
[Increased exposure](/statistics/188447/influence-of-global-social-media-marketing-usage-on-businesses/)


![Leading benefits of using social media for marketing purposes worldwide as of January 2023](https://cdn.statcdn.com/Statistic/185000/188447-blank-100.png)


Detailed statistics





Benefits of social media marketing worldwide 2023



### Social media subscriptions

- Number of X Premium subscribers
[640,000](/statistics/1389933/number-of-twitter-blue-subscribers/)


![Number of X (formerly Twitter) Premium subscribers as of April 2023 (in 1,000s)](https://cdn.statcdn.com/Statistic/1385000/1389933-blank-100.png)


Detailed statistics





X/Twitter Premium subscriber count 2023


- Share of U.S. users very likely to sign up for Meta Verified
[6%](/statistics/1376326/us-users-likely-to-sign-up-for-meta-verified/)


![Share of Facebook and Instagram users in the United States who are likely to sign up for Meta Verified as of March 2023, by age group](https://cdn.statcdn.com/Statistic/1375000/1376326-blank-100.png)


Detailed statistics





U.S. Facebook and Instagram signup interest in Meta Verified 2023, by age group


- Snapchat+ global users
[11m](/statistics/1464460/number-of-snapchat-plus-subscribers/)


![Number of Snapchat Plus (Snapchat+) subscribers worldwide from third quarter 2023 to 2nd quarter 2024 (in millions)](https://cdn.statcdn.com/Statistic/1460000/1464460-blank-100.png)


Detailed statistics





Snapchat: global subscription users 2023-2024



## Further reports

### Get the best **reports** to understand your industry

[Facebook\
![Facebook](https://cdn.statcdn.com/Study/5000/9711-retina.png)](/study/9711/facebook-statista-dossier/)

[X (formerly Twitter)\
![X (formerly Twitter)](https://cdn.statcdn.com/Study/5000/9920-retina.png)](/study/9920/twitter-statista-dossier/)

[Mobile messenger and communication apps\
![Mobile messenger and communication apps](https://cdn.statcdn.com/Study/15000/15257-retina.png)](/study/15257/mobile-messenger-apps-statista-dossier/)

[Tumblr\
![Tumblr](https://cdn.statcdn.com/Study/15000/16149-retina.png)](/study/16149/tumblr-statista-dossier/)

[Mobile social media worldwide\
![Mobile social media worldwide](https://cdn.statcdn.com/Study/20000/21077-retina.png)](/study/21077/mobile-social-networks-statista-dossier/)

[Instagram\
![Instagram](https://cdn.statcdn.com/Study/20000/21392-retina.png)](/study/21392/instagram-statista-dossier/)

[Snapchat\
![Snapchat](https://cdn.statcdn.com/Study/25000/26377-retina.png)](/study/26377/snapchat-statista-dossier/)

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