What Is Digital Marketing? Types, Strategies & Best Practices - Forbes
Social media, SEO and email are the most popular digital marketing techniques, but you may find a different mix works best for your target ...
Content marketing
Every form of digital marketing relies on compelling content to attract interest and engage prospects and customers. <anchor>Content marketing</anchor> is the term used to describe the different types of content you can develop to deploy in your digital marketing campaigns.
Content Marketing In 2024: The Ultimate Guide – Forbes Advisor
Content Marketing In 2024: The Ultimate Guide – Forbes Advisor

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Business Formation



- [Business Formation](https://forbes.com/advisor/business/)
- Best Ofs



[Best LLC Services](https://www.forbes.com/advisor/business/best-llc-service/) [Best Registered Agent Services](https://www.forbes.com/advisor/business/best-registered-agent-services/)

- Guides



[How To Start An LLC](https://www.forbes.com/advisor/business/how-to-set-up-an-llc-in-7-steps/) [How To Start A Business](https://www.forbes.com/advisor/business/how-to-start-a-business/) [How To Get A Business License](https://www.forbes.com/advisor/business/how-to-get-a-business-license/) [How To Register A Business Name](https://www.forbes.com/advisor/business/how-register-business-name/) [Cost To Form An LLC](https://www.forbes.com/advisor/business/cost-to-form-llc/) [Small Business Ideas](https://www.forbes.com/advisor/business/small-business-ideas/) [What Is A Registered Agent](https://www.forbes.com/advisor/business/what-is-registered-agent/)

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[LegalZoom Review](https://www.forbes.com/advisor/business/software/legalzoom-llc-review/) [ZenBusiness Review](https://www.forbes.com/advisor/business/zenbusiness-review/) [Bizee Review](https://www.forbes.com/advisor/business/incfile-review/) [Rocket Lawyer Review](https://www.forbes.com/advisor/business/rocket-lawyer-review/) [Active Filings Review](https://www.forbes.com/advisor/business/software/activefilings-review/) [Swyft Filings Review](https://www.forbes.com/advisor/business/swyft-filings-review/) [Northwest Registered Agent Review](https://www.forbes.com/advisor/business/services/northwest-registered-agent-review/) [BetterLegal Review](https://www.forbes.com/advisor/business/betterlegal-review/) [Filenow Review](https://www.forbes.com/advisor/business/filenow-review/) [Inc Authority Review](https://www.forbes.com/advisor/business/inc-authority-review/)


- [HR & Payroll](https://www.forbes.com/advisor/business)


HR & Payroll



- [HR & Payroll](https://www.forbes.com/advisor/business)
- Best Ofs



[Best Payroll Services](https://www.forbes.com/advisor/business/software/best-payroll-services/) [Best HR Software](https://www.forbes.com/advisor/business/software/best-human-resource-management-systems/) [Best HRIS Systems](https://www.forbes.com/advisor/business/software/hris-systems/) [Best Onboarding Software](https://www.forbes.com/advisor/business/software/best-onboarding-software/) [Best Workforce Management Software](https://www.forbes.com/advisor/business/software/best-workforce-management-software/) [Best Recruiting Software](https://www.forbes.com/advisor/business/software/best-recruiting-software/) [Best Performance Management Software](https://www.forbes.com/advisor/business/software/best-performance-management-software/) [Best PEO Services](https://www.forbes.com/advisor/business/software/best-peo-services/) [Best HR Outsourcing Services](https://www.forbes.com/advisor/business/software/best-hr-outsourcing-services/) [Best International Payroll Services](https://www.forbes.com/advisor/business/best-international-payroll-services/)

- Guides



[How To Do Payroll](https://www.forbes.com/advisor/business/how-to-do-payroll/) [Payroll Outsourcing Guide](https://www.forbes.com/advisor/business/payroll-outsourcing/) [How To Pay Employees](https://www.forbes.com/advisor/business/how-to-pay-employees/) [HR Software Pricing](https://www.forbes.com/advisor/business/hr-software-pricing/) [Employee Benefits Guide](https://www.forbes.com/advisor/business/employee-benefits/) [HR Compliance Guide](https://www.forbes.com/advisor/business/hr-compliance/) [HR Analytics Guide](https://www.forbes.com/advisor/business/hr-analytics/)

- Reviews



[OnPay Review](https://www.forbes.com/advisor/business/onpay-review/) [Gusto Review](https://www.forbes.com/advisor/business/gusto-review/) [Justworks Review](https://www.forbes.com/advisor/business/software/justworks-review/) [Paychex Flex Review](https://www.forbes.com/advisor/business/paychex-flex-review/) [ADP Run Review](https://www.forbes.com/advisor/business/adp-run-review/) [TriNet Review](https://www.forbes.com/advisor/business/software/trinet-review/) [Wave Payroll Review](https://www.forbes.com/advisor/business/software/wave-payroll-review/) [Paycor Review](https://www.forbes.com/advisor/business/software/paycor-review/) [Rippling Review](https://www.forbes.com/advisor/business/software/rippling-review/)


- [Web Design & Hosting](https://www.forbes.com/advisor/business/)


Web Design & Hosting



- [Web Design & Hosting](https://www.forbes.com/advisor/business/)
- Best Ofs



[Best Website Builders](https://www.forbes.com/advisor/business/software/best-website-builders/) [Best E-commerce Platforms](/advisor/business/software/best-ecommerce-platform/) [Best Blogging Platforms](https://www.forbes.com/advisor/business/software/best-blogging-platforms/) [Best Web Hosting Services](https://www.forbes.com/advisor/business/software/best-web-hosting-services/) [Best Domain Registrars](https://www.forbes.com/advisor/business/software/best-domain-registrar/) [Best Landing Page Builders](https://www.forbes.com/advisor/business/software/best-landing-page-builder/) [Best WordPress Hosting Services](https://www.forbes.com/advisor/business/software/best-wordpress-hosting-services/) [Best VPS Hosting Services](https://www.forbes.com/advisor/business/software/best-vps-hosting/) [Best Dedicated Hosting Services](https://www.forbes.com/advisor/business/software/best-dedicated-server-hosting/) [Best Shared Web Hosting Services](https://www.forbes.com/advisor/business/software/best-shared-hosting/)

- Guides



[How To Make A Website](https://www.forbes.com/advisor/business/how-to-make-a-website-for-your-business/) [How To Start An Online Store](https://www.forbes.com/advisor/business/how-to-start-an-online-store/) [How To Host A Website](https://www.forbes.com/advisor/business/how-host-own-website/) [How To Start A Blog](https://www.forbes.com/advisor/business/start-a-blog/) [How To Register A Domain Name](https://www.forbes.com/advisor/business/how-register-domain-name/) [How To Create A Business Email](https://www.forbes.com/advisor/business/how-to-create-business-email/) [How Much Does A Website Cost?](https://www.forbes.com/advisor/business/software/how-much-does-a-website-cost/) [Web Hosting Cost](https://www.forbes.com/advisor/business/website-hosting-cost/)

- Reviews



[Weebly Review](https://www.forbes.com/advisor/business/weebly-review/) [GoDaddy Review](https://www.forbes.com/advisor/business/software/godaddy-web-hosting/) [IONOS Review](https://www.forbes.com/advisor/business/software/ionos-review/) [Squarespace Review](https://www.forbes.com/advisor/business/software/squarespace-review/) [HostGator Review](https://www.forbes.com/advisor/business/software/hostgator-review/) [Wix Review](https://www.forbes.com/advisor/business/software/wix-review/) [Shopify Review](https://www.forbes.com/advisor/business/software/shopify-review/) [Hostinger Review](https://www.forbes.com/advisor/business/hostinger-review/) [WordPress Review](https://www.forbes.com/advisor/business/software/wordpress-review/) [Duda Review](https://www.forbes.com/advisor/business/software/duda-review/)


- [Payment Processing](https://forbes.com/advisor/business/)


Payment Processing



- [Payment Processing](https://forbes.com/advisor/business/)
- Best Ofs



[Best Credit Card Processing Companies](https://www.forbes.com/advisor/business/software/best-credit-card-processing-companies/) [Best Merchant Account Services](https://www.forbes.com/advisor/business/best-merchant-account-services/) [Best High Risk Merchant Account Services](https://www.forbes.com/advisor/business/best-high-risk-merchant-account-providers/) [Best POS Systems](https://www.forbes.com/advisor/business/software/best-pos-system-for-small-business/) [Best Restaurant POS Systems](https://www.forbes.com/advisor/business/software/best-restaurant-pos-systems/) [Best Retail POS Systems](https://www.forbes.com/advisor/business/software/best-retail-pos-system/) [Best Credit Card Readers](https://www.forbes.com/advisor/business/software/best-mobile-credit-card-readers/) [Best Payment Gateways](https://www.forbes.com/advisor/business/software/best-payment-gateways/) [Best ACH Payment Processing](https://www.forbes.com/advisor/business/software/best-ach-payment-processing/) [Cheap Credit Card Processing Services](https://www.forbes.com/advisor/business/accept-credit-card-payments-cheap/)

- Guides



[How To Accept Credit Card Payments](https://www.forbes.com/advisor/business/how-to-accept-credit-card-payments/) [How To Accept Online Payments](https://www.forbes.com/advisor/business/software/accept-online-payments/) [How To Accept ACH Payments](https://www.forbes.com/advisor/business/accept-ach-payments/) [How To Accept Apple Pay](https://www.forbes.com/advisor/business/how-accept-apple-pay/) [Credit Card Processing Fees](https://www.forbes.com/advisor/business/credit-card-processing-fees/) [What Is A Convenience Fee?](https://www.forbes.com/advisor/business/what-is-convenience-fee/)

- Reviews



[Square Review](https://www.forbes.com/advisor/business/software/square-review/) [Clover POS Review](https://www.forbes.com/advisor/business/software/best-payment-gateways/%20https://www.forbes.com/advisor/business/software/best-ach-payment-processing/%20https://www.forbes.com/advisor/business/accept-credit-card-payments-cheap/%20%20https://www.forbes.com/advisor/business/how-to-accept-credit-card-payments/%20https://www.forbes.com/advisor/business/software/accept-online-payments/%20https://www.forbes.com/advisor/business/accept-ach-payments/%20https://www.forbes.com/advisor/business/how-accept-apple-pay/%20https://www.forbes.com/advisor/business/credit-card-processing-fees/%20https://www.forbes.com/advisor/business/what-is-convenience-fee/%20%20https://www.forbes.com/advisor/business/software/square-review/%20https://www.forbes.com/advisor/business/toast-pos-review/) [Toast POS Review](https://www.forbes.com/advisor/business/software/clover-pos-review/) [TouchBistro Review](https://www.forbes.com/advisor/business/software/touchbistro-review/) [Lightspeed POS Review](https://www.forbes.com/advisor/business/software/lightspeed-pos-review/) [Stripe Review](https://www.forbes.com/advisor/business/software/stripe-review/) [Stax Review](https://www.forbes.com/advisor/business/software/stax-review/) [PayPal Review](https://www.forbes.com/advisor/business/software/paypal-review/) [Payment Depot Review](https://www.forbes.com/advisor/business/payment-depot-review/) [Helcim Review](https://www.forbes.com/advisor/business/software/helcim-review/)


- [VoIP & Communication](https://forbes.com/advisor/business/)


VoIP & Communication



- [VoIP & Communication](https://forbes.com/advisor/business/)
- Best Ofs



[Best VoIP Services](https://www.forbes.com/advisor/business/software/best-voip-service/) [Best Cheap VoIP Services](https://www.forbes.com/advisor/business/services/best-cheap-voip-services/) [Best VoIP Apps](https://www.forbes.com/advisor/business/software/best-voip-apps/) [Best Call Center Software](https://www.forbes.com/advisor/business/software/best-call-center-software/) [Best Answering Services](https://www.forbes.com/advisor/business/software/best-answering-services/) [Best Business Cell Phone Plans](https://www.forbes.com/advisor/business/software/best-business-cell-phone-plans/) [Best Webinar Software](https://www.forbes.com/advisor/business/software/best-webinar-software/) [Best Live Chat Software](https://www.forbes.com/advisor/business/software/best-live-chat-software/) [Best Auto Dialers](https://www.forbes.com/advisor/business/best-auto-dialer/) [Best Online Fax Services](https://www.forbes.com/advisor/business/software/best-online-fax-services/)

- Guides



[How to Get a Free Business Phone Number](https://www.forbes.com/advisor/business/services/free-business-phone-number/) [What Is VoIP?](https://www.forbes.com/advisor/business/software/what-voip/) [How To Set Up VoIP](https://www.forbes.com/advisor/business/software/how-to-set-up-voip-system/) [How To Send A Fax](https://www.forbes.com/advisor/business/how-to-send-fax/) [How To Get A Toll-Free Number](https://www.forbes.com/advisor/business/get-a-toll-free-number/) [How To Port A Phone Number](https://www.forbes.com/advisor/business/how-to-port-phone-number/)

- Reviews



[Google Voice Review](https://www.forbes.com/advisor/business/software/google-voice-review/) [RingCentral Review](https://www.forbes.com/advisor/business/software/ringcentral-review/) [Dialpad Review](https://www.forbes.com/advisor/business/software/dialpad-review/) [Intermedia Unite Review](https://www.forbes.com/advisor/business/software/intermedia-unite-review/) [Nextiva Review](https://www.forbes.com/advisor/business/software/nextiva-review/) [Grasshopper Review](https://www.forbes.com/advisor/business/software/grasshopper-review/) [Zoom Review](https://www.forbes.com/advisor/business/software/zoom-review/) [8x8 Review](https://www.forbes.com/advisor/business/software/8x8-review/) [Aircall Review](https://www.forbes.com/advisor/business/software/aircall-review/) [Ooma Office Review](https://www.forbes.com/advisor/business/software/ooma-office-review/)


- [Project Management](https://www.forbes.com/advisor/business/)


Project Management



- [Project Management](https://www.forbes.com/advisor/business/)
- Best Ofs



[Best Project Management Software](https://www.forbes.com/advisor/business/software/best-project-management-software/) [Best Free Project Management Software](https://www.forbes.com/advisor/business/software/free-project-management-software/) [Best Task Management Software](https://www.forbes.com/advisor/business/software/best-task-management-software/) [Best Gantt Chart Software](https://www.forbes.com/advisor/business/software/best-gantt-chart-software/) [Best Kanban Software](https://www.forbes.com/advisor/business/software/best-kanban-software/) [Best Construction Project Management Software](https://www.forbes.com/advisor/business/best-construction-project-management-software/) [Best Marketing Project Management Software](https://www.forbes.com/advisor/business/software/best-marketing-project-management-software/) [Best Enterprise Project Management Software](https://www.forbes.com/advisor/business/software/best-enterprise-project-management-software/)

- Guides



[What is Project Management?](https://www.forbes.com/advisor/business/what-is-project-management/) [Project Management Methodologies](https://www.forbes.com/advisor/business/project-management-methodologies/) [Gantt Chart](https://www.forbes.com/advisor/business/software/what-is-a-gantt-chart/) [Kanban Board](https://www.forbes.com/advisor/business/software/what-is-kanban-board/) [RACI Chart](https://www.forbes.com/advisor/business/raci-chart/) [S.M.A.R.T. Goals](https://www.forbes.com/advisor/business/smart-goals/) [Work Breakdown Structure (WBS)](https://www.forbes.com/advisor/business/what-is-work-breakdown-structure/) [Free Project Plan Template](https://www.forbes.com/advisor/business/project-plan-template/) [How To Create A Project Timeline](https://www.forbes.com/advisor/business/software/create-a-project-timeline/)

- Reviews



[ClickUp Review](https://www.forbes.com/advisor/business/software/clickup-review/) [Monday.com Review](https://www.forbes.com/advisor/business/software/mondaycom-review/) [Asana Review](https://www.forbes.com/advisor/business/software/asana-review/) [Smartsheet Review](https://www.forbes.com/advisor/business/software/smartsheet-review/) [Notion Review](https://www.forbes.com/advisor/business/software/notion-review/) [Teamwork Review](https://www.forbes.com/advisor/business/software/teamwork-review/) [Wrike Review](https://www.forbes.com/advisor/business/software/wrike-review/) [Jira Review](https://www.forbes.com/advisor/business/software/jira-review/) [Airtable Review](https://www.forbes.com/advisor/business/software/airtable-review/) [Trello Review](https://www.forbes.com/advisor/business/software/trello-review/)


- [Privacy & Security](https://www.forbes.com/advisor/business/)


Privacy & Security



- [Privacy & Security](https://www.forbes.com/advisor/business/)
- Best Ofs



[Best VPN](https://www.forbes.com/advisor/business/software/best-vpn/) [Best Antivirus Software](https://www.forbes.com/advisor/business/software/best-antivirus-software/) [Best Password Managers](https://www.forbes.com/advisor/business/software/best-password-managers/) [Best Free VPN](https://www.forbes.com/advisor/business/best-free-vpn/) [Best Cheap VPN](https://www.forbes.com/advisor/business/software/best-cheap-vpn/) [Best iPhone VPN](https://www.forbes.com/advisor/business/software/best-vpn-for-iphone/) [Best Android VPN](https://www.forbes.com/advisor/business/software/best-vpn-for-android/) [Best Business VPN](https://www.forbes.com/advisor/business/software/best-business-vpn/) [Best Gaming VPN](https://www.forbes.com/advisor/business/software/best-vpn-gaming/) [Best Netflix VPN](https://www.forbes.com/advisor/business/software/best-netflix-vpn/)

- Guides



[How To Set Up A VPN](https://www.forbes.com/advisor/business/software/how-to-set-up-a-vpn/) [VPN Cost Guide](https://www.forbes.com/advisor/business/software/vpn-cost/) [Internet Safety Guide](https://www.forbes.com/advisor/business/internet-safety/) [Are VPNs Legal?](https://www.forbes.com/advisor/business/are-vpns-legal/) [How To Change Your IP Address](https://www.forbes.com/advisor/business/software/how-to-change-ip-address/) [How To Hide Your IP Address](https://www.forbes.com/advisor/business/how-hide-ip-address/) [How To Share A Password](https://www.forbes.com/advisor/business/how-share-password/)

- Reviews



[NordVPN Review](https://www.forbes.com/advisor/business/software/nordvpn-review/) [TorGuard VPN Review](https://www.forbes.com/advisor/business/software/torguard-review/) [TunnelBear Review](https://www.forbes.com/advisor/business/software/tunnelbear-vpn/) [Private Internet Access Review](https://www.forbes.com/advisor/business/software/private-internet-access-vpn-review/) [hide.me Review](https://www.forbes.com/advisor/business/software/hideme-review/) [Surfshark Review](https://www.forbes.com/advisor/business/software/surfshark-vpn-review/) [VPN Unlimited Review](https://www.forbes.com/advisor/business/software/keepsolid-vpn-unlimited-review/) [ExpressVPN Review](https://www.forbes.com/advisor/business/software/expressvpn-review/) [CyberGhost VPN Review](https://www.forbes.com/advisor/business/software/cyberghost-vpn-review/)


- [CRM](https://forbes.com/advisor/business/)


CRM



- [CRM](https://forbes.com/advisor/business/)
- Best Ofs



[Best CRM Software](https://www.forbes.com/advisor/business/software/best-crm-software/) [Best CRM For Small Business](https://www.forbes.com/advisor/business/software/best-crm-small-business/) [Best Contact Center CRM](https://www.forbes.com/advisor/business/software/best-contact-center-crm/) [Best CRM For Real Estate](https://www.forbes.com/advisor/business/software/best-real-estate-crm/) [Best Marketing CRM](https://www.forbes.com/advisor/business/software/best-marketing-crm/) [Best CRM For Financial Advisors](https://www.forbes.com/advisor/business/software/best-crm-financial-advisors/) [Best Open Source CRM](https://www.forbes.com/advisor/business/software/best-open-source-crm/) [Best Free CRM](https://www.forbes.com/advisor/business/software/best-free-crms/)

- Guides



[CRM Pricing Guide](https://www.forbes.com/advisor/business/software/crm-pricing/) [CRM Pricing Guide](https://www.forbes.com/advisor/business/software/crm-pricing/) [CRM Implementation](https://www.forbes.com/advisor/business/crm-implementation/) [CRM Automation](https://www.forbes.com/advisor/business/crm-automation/) [CRM Integrations](https://www.forbes.com/advisor/business/software/what-is-crm-integration/) [Customer Onboarding](https://www.forbes.com/advisor/business/customer-onboarding/) [Customer Segmentation](https://www.forbes.com/advisor/business/customer-segmentation/) [Customer Engagement](https://www.forbes.com/advisor/business/customer-engagement/) [Customer Lifecycle Management](https://www.forbes.com/advisor/business/customer-lifecycle-management/) [Customer Retention Strategies](https://www.forbes.com/advisor/business/customer-retention-strategies/)

- Reviews



[Zoho CRM Review](https://www.forbes.com/advisor/business/software/zoho-crm-review/) [Salesforce Review](https://www.forbes.com/advisor/business/software/salesforce-review/) [Monday.com Review](https://www.forbes.com/advisor/business/software/mondaycom-review/) [HubSpot Review](https://www.forbes.com/advisor/business/software/hubspot-crm-review/) [Bitrix24 Review](https://www.forbes.com/advisor/business/software/bitrix24-review/) [HoneyBook Review](https://www.forbes.com/advisor/business/software/honeybook-review/) [Zendesk Sell Review](https://www.forbes.com/advisor/business/software/zendesk-sell-review/) [Pipedrive Review](https://www.forbes.com/advisor/business/software/pipedrive-review/) [Freshsales Review](https://www.forbes.com/advisor/business/software/freshsales-review/) [Insightly Review](https://www.forbes.com/advisor/business/software/insightly-review/)


- [Accounting, Billing & Invoicing](https://forbes.com/advisor/business/)


Accounting, Billing & Invoicing



- [Accounting, Billing & Invoicing](https://forbes.com/advisor/business/)
- Best Ofs



[Best Accounting Software For Small Business](https://www.forbes.com/advisor/business/software/best-accounting-software/) [Best Invoicing Software](https://www.forbes.com/advisor/business/software/best-invoicing-software/) [Best Online Bookkeeping Services](https://www.forbes.com/advisor/business/software/best-online-bookkeeping-services/) [Best Business Expense Tracker Apps](https://www.forbes.com/advisor/business/software/best-business-expense-tracker-apps/) [Best Cloud Accounting Software](https://www.forbes.com/advisor/business/software/best-cloud-accounting-software/) [Best Construction Accounting Software](https://www.forbes.com/advisor/business/software/best-construction-accounting-software/) [Best Real Estate Accounting Software](https://www.forbes.com/advisor/business/software/best-real-estate-accounting-software/) [Best Nonprofit Accounting Software](https://www.forbes.com/advisor/business/software/best-accounting-software-nonprofits/) [Best Mac Accounting Software](https://www.forbes.com/advisor/business/software/best-accounting-software-mac/)

- Guides



[What Is Accounting?](https://www.forbes.com/advisor/business/what-is-accounting/) [Small Business Bookkeeping](https://www.forbes.com/advisor/business/small-business-bookkeeping/) [How To Find An Accountant](https://www.forbes.com/advisor/business/how-find-small-business-accountant/) [How To Send An Invoice](https://www.forbes.com/advisor/business/how-to-send-an-invoice/) [How Much Does An Accountant Cost?](https://www.forbes.com/advisor/business/accountant-cost/) [The Accounting Cycle](https://www.forbes.com/advisor/business/accounting-cycle/) [Tracking Business Expenses](https://www.forbes.com/advisor/business/how-track-business-expenses/) [Types Of Accounting](https://www.forbes.com/advisor/business/8-types-of-accounting-explained/)

- Reviews



[QuickBooks Review](https://www.forbes.com/advisor/business/software/quickbooks-online-review/) [Zoho Books Review](https://www.forbes.com/advisor/business/software/zoho-books-review/) [Freshbooks Review](https://www.forbes.com/advisor/business/software/freshbooks-review/) [Xero Review](https://www.forbes.com/advisor/business/xero-review/) [Wave Accounting Review](https://www.forbes.com/advisor/business/wave-accounting-review/) [Quicken Review](https://www.forbes.com/advisor/business/software/quicken-review/) [Kashoo Review](https://www.forbes.com/advisor/business/software/kashoo-review/) [Neat Review](https://www.forbes.com/advisor/business/software/neat-review/)


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# Content Marketing In 2024: The Ultimate Guide

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## Table of Contents

- [What Is Content Marketing?](#what_is_content_marketing_section)
- [Why Is Content Marketing Important?](#why_is_content_marketing_important_section)
- [What Is a Content Marketing Strategy?](#what_is_a_content_marketing_strategy_section)
- [What Are the Benefits of Content Marketing?](#what_are_the_benefits_of_content_marketing_section)
- [6 Content Marketing Examples](#6_content_marketing_examples_section)
- [How Much Does Content Marketing Cost?](#how_much_does_content_marketing_cost_section)
- [Bottom Line](#bottom_line_section)
- [Frequently Asked Questions (FAQs)](#frequently_asked_questions_faqs_section)

Show more

Imagine this: you’re scrolling through your Instagram feed when an ad pops about a great sale your favorite outdoor retailer is having, complete with a picture of that kayak you had been eyeing that’s now 30% off. Content marketing is why you saw this ad, took the time to pause and absorb what it was saying, and are now making plans to buy a new kayak. In this article, we’re breaking down what exactly content marketing is, why it works and the best ways to implement it in your business.

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## What Is Content Marketing?

Content marketing is a strategy that utilizes a wide variety of channels, including social media, websites, videos, infographics, podcasts and blogs, to attract potential customers. By creating, publishing and sharing relevant content, companies are building their brand, establishing trust, increasing engagement and ultimately influencing more people to buy their products and services.

With an influx of options everywhere we turn, establishing and nurturing a strong, sustainable relationship with customers is more important than ever. Buyers need to feel not only satisfied, but also truly cared for, in order to stay loyal to a business. In addition to supporting this customer relationship, content marketing also helps make it easier for your customers to become champions of your brand and assist in boosting awareness.

* * *

## Why Is Content Marketing Important?

Content marketing is important because it has the power to make your business stand out from the competition. Say you searched for “camping chairs” and saw the hundreds of results that pop up. How will you decide what links to click on first and, eventually, which to purchase from? Company A has an outdated website, low-quality graphics, no social media presence and minimal product descriptions. Company B, on the other hand, has a fast-loading website with top-quality photos, ample product information, easy-to-find reviews and an active Instagram account that advertises periodic promotions. There’s no competition: Company B is going to almost instantly establish trust, start conversations and convert more browsers into buyers.

By using content marketing as a cornerstone, businesses can create a long-term strategy to build a larger, more loyal customer base. Through producing and distributing relevant, curated content, you are offering information, transparency and reliability to repeat customers, along with people who may not be familiar with your brand.

* * *

## What Is a Content Marketing Strategy?

The best way to stand out is to identify your potential customers’ needs, create valuable content that addresses those needs and distribute that content to the exact platforms that your target audience frequents. In order to be effective, your content marketing strategy must address all three of those pieces, otherwise it will fall flat.

Content marketing strategies will vary widely depending on your industry, audience and goals—there is no one-size-fits-all approach to it.

### Steps to Creating a Content Marketing Strategy

The most effective content marketing strategies are made up of four pillars: customer, cost, convenience and communication. Working together, these pillars help you to set goals, understand your audience, determine the best types of content to use and measure success. Here are the steps to creating a content marketing strategy:

1. **Plan:** Start by developing a content marketing plan that establishes your mission and sets specific, measurable goals.
2. **Research:** Next, you need to identify your target audience and research the best ways to communicate with them by using the forms of content marketing they prefer to interact with.
3. **Audit:** Take a look at your current content and see if it’s meeting the goals you set in the planning phase. If it’s not, improve upon or replace the parts that aren’t working.
4. **Manage:** This is the time to start using a [customer relationship management (CRM) platform](https://www.forbes.com/advisor/business/software/best-marketing-crm/) in order to collect leads, manage information and automate personalized marketing campaigns.
5. **Create:** Create high-quality content in the forms that your research showed will be most effective in reaching your target audience.
6. **Engage:** Convert your audience into customers or leads through interactive engagement with your content.
7. **Analyze:** Analyze your results and, when necessary, adjust your content marketing strategy accordingly.

* * *

## What Are the Benefits of Content Marketing?

There are numerous benefits to content marketing, many of which are long-term advantages that will continue to increase in value over time. While there is a fair amount of upfront research, investment and implementation required, content marketing ultimately holds the possibility of reaching new audiences and building strong customer relationships. Some of the benefits of content marketing include:

### Boosts Audience Retention

The most effective content marketing always starts with providing engaging, memorable experiences for an audience. What medium is used will depend on who you are trying to reach, but will likely include a few different forms of content in order to maximize both attention and retention.

### Lands Higher Conversion Rates

Once you have the attention of your target audience, it’s time to convert all those leads. Content marketing is one of the most effective tools available to guide potential customers through the buyer’s journey and finalize purchases.

### Increases Brand Awareness

The beauty of content marketing is that it’s an accessible strategy that any business, no matter how large or small, can implement. Using it to increase brand awareness can take many shapes, but one of the most rapid techniques is developing a strong social media presence. By examining [social media statistics and trends](https://www.forbes.com/advisor/business/social-media-statistics/), you can determine which platforms are the best fit for your brand.

### Establishes Your Authority

Customers want to buy from a brand that knows what the heck it is doing, even if that means spending a little more. A highly effective content marketing methodology makes it clear that your business is the authority for a certain product or service, and that you have the data, reviews and online presence to back that claim up.

### Creates Customer Loyalty

When your content marketing is so good that you have established a loyal customer base, the benefits won’t stop there. All those devoted buyers have family and friends who need brand recommendations from someone with a positive first-person experience. This means far-reaching perks for you, with no extra work needed.

* * *

## 6 Content Marketing Examples

There’s no shortage of forms of content marketing to choose from, so the sky is truly the limit in the different ways you can share your messaging with the world. It’s definitely best to take an educated approach, however, since certain types of content work best for particular audiences or industries. Knowing who you are targeting and how those people prefer to receive information can help you determine the right methods to use.

Some of the best forms of content marketing right now are:

### Blogs

Blog articles can be incredibly helpful in answering questions related to a topic or product, particularly when they have been written with search engine optimization (SEO) in mind. It costs very little to add a blog to an existing website and is an excellent place to share views from experts, reflect on your brand values or house an FAQ section. Once written, blog posts can be used over and over to create new content, such as infographics and videos.

Example: [https://www.colormecourtney.com/not-a-fashion-blogger/](https://www.colormecourtney.com/not-a-fashion-blogger/)

### Infographics

Many audiences enjoy obtaining information and learning more through bright, eye-catching infographics. This type of content is designed not only to be absorbed as-is, but also broken down into smaller snippets that are easier to digest. Infographics are a great way to dispense complex information, and make it simple to share that information with others.

Example: [https://www.towerelectricbikes.com/blogs/pages/most-bike-friendly-cities](https://www.towerelectricbikes.com/blogs/pages/most-bike-friendly-cities)

### Videos

Video is so versatile because there aren’t many rules when you choose to use this type of content marketing. Videos can be short or long, have speaking or music, go live or be prerecorded—the choices are totally up to you. Some audiences may want quick how-to hacks on TikTok, while others prefer longer instructional videos on YouTube. The secret to successful videos is to make them accessible to everyone.

Example: [https://www.youtube.com/watch?v=bZEvZKtJlwQ](https://www.youtube.com/watch?v=bZEvZKtJlwQ)

### White Papers

If your business is looking to share high-level data or research, white papers are solid content marketing options. White papers are ideal for providing details in the form of graphs and charts, as this content marketing angle seeks to share as much information as possible in a persuasive way. This marketing method can serve as a great lead generation tool, as users typically must sign up with an email address in order to access the content.

Example: [https://www.sungardas.com/en-gb/resources/white-papers/four-step-plan-business-continuity/](https://www.sungardas.com/en-gb/resources/white-papers/four-step-plan-business-continuity/)

### User-generated Content

These days anyone with a smartphone can be a brand ambassador or influencer. Many customers enjoy consuming content created by other people whom they view as “real,” as opposed to picture-perfect marketing put out by companies with unlimited budgets. User-generated content has the potential to reach audiences who may have no interest in reading a blog article or deciphering an infographic, but can absolutely be persuaded to buy a product that is trending on social media.

Example: [https://www.instagram.com/explore/tags/airmaxmondays/](https://www.instagram.com/explore/tags/airmaxmondays/)

### Reviews and Testimonials

Along the same lines of user-generated content, customers are also influenced by others’ reviews of products and services, making positive testimonials a powerful content marketing tool. They can help sway potential buyers into actual ones by addressing concerns, confirming or disproving assumptions and providing real-life examples of performance.

Example: [https://www.bamboohr.com/customers/crbr/](https://www.bamboohr.com/customers/crbr/)

### Podcasts

Some people prefer to listen to their content, instead of reading or watching it. Podcasts have opened a new avenue to content marketing, helping to increase brand awareness by reaching an audience through authentic conversations. From expert interviews to offering unique engagement opportunities, podcasts make it easy for brands to share information and establish authority.

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3

TikTok for Business

Pricing

Customizable - Auction Format; specify your bid and daily spend

Reach

1B+ users across 140+ countries

Multiple formats

Range of ad formats to delight your target audience, achieve your ad objective and grow your business

3

TikTok for Business

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[Learn More](https://appwiki.nl/link/brand/mg5CkIpQWXLZCUDPFVtI4YB5iyOrbSk6)

On Tiktok's Website

* * *

## How Much Does Content Marketing Cost?

Because there is such a wide range of content marketing approaches, there is an equally wide range of price points. Depending on your content marketing strategy, you may have an in-house team dedicated to working on it, opt to outsource to an agency or consultant, or start with a more DIY approach. No matter which path you choose, it’s essential to have an adequate enough content marketing budget that will allow you to create effective campaigns and start seeing results. Here’s a breakdown of how much some of the different forms of content marketing can cost:

### Blogs ($50 to $6,000)

Blog posts can run the gamut in terms of pricing because they have the most options. From a freelancer on Fiverr to a full-service firm, this form of content marketing is usually well worth the investment. Because a well-written blog post enhanced with search engine optimization (SEO) can be repurposed again and again, your return on investment (ROI) will be higher over time.

### Infographics ($100 to $2,000)

The cost for infographics depends on who is creating them, how much information they need to include and if there are any special features such as charts or graphs. No matter how simple or complex your infographics are, it’s important for them all to be visually consistent in terms of style and branding, since customers tend to recognize brands more quickly that way.

### Videos ($250 to $3,000)

The pricing structure for videos looks a little different because they often run on a PPV (pay per view) or PPC (pay per click) system. This means that you pay each time a video is run or someone clicks on a video ad. For example, if you are paying 25 cents per click and your video is clicked 2,000 times, your cost would be $500.

### White Papers ($300 to $3,000)

Also often operating on a pay-per structure are white papers, although in this case there is a charge per download. For this content marketing method cost, you’ll also need to factor in any fees associated with the website host providing storage for the document.

### User-Generated Content ($0 to $2,000)

If customers love your brand and are creating content about it on social media, you reap the benefits of getting some free marketing. If you are wanting to take that up a notch and begin partnering with influencers as a content marketing strategy, you’ll likely need to pay. Rates vary and are based on several different categories, but generally start around $150 per piece of content.

### Reviews and Testimonials ($0 to $4,000)

When happy customers leave positive reviews on your website or Google, that’s another free and effective marketing strategy. For many businesses, those organic messages are plenty to help build authority. But in other cases, some brands opt to pay for higher-level content, such as video testimonials. These costs will add up, since you’ll need to budget for a videographer, editing and location, plus paying the talent who appears in the video.

### Podcasts ($15 to $3,000)

The standard for podcast advertising is calculated using cost per mille (CPM), which is the price you pay per one thousand listens. Ads are typically available in three placement options: pre-roll, which airs towards the beginning of a podcast; midroll, which runs halfway through an episode; and post-roll, which plays after a podcast has finished. Mid-roll spots are the priciest, since listeners and engagement are at their peak during these times.

* * *

## Bottom Line

Creating and sharing valuable content with your target audience is the key to generating more leads, securing higher conversion rates and increasing customer loyalty. Through content marketing, businesses of any size can begin connecting with customers in new ways, helping to grow brand awareness and close more sales.

* * *

## Frequently Asked Questions (FAQs)

### What is content marketing?

Content marketing is a type of inbound marketing that seeks to attract, engage, delight and inform a target audience. It’s the process of creating and sharing content that potential customers will enjoy and find valuable.

### How does content marketing work?

Content marketing works by offering informative and useful material that provides value. Using blogs, white papers, infographics, user-generated content, videos, podcasts and testimonials, content marketing attracts potential customers, keeps them engaged and moves them through the buyer’s journey.

### What are the four pillars of content marketing?

Also known as the 4 Cs, the pillars of content marketing are customer, cost, convenience and communication. All four work together in order to delight and retain your target audience.

### What are the benefits of content marketing?

Content marketing has numerous benefits, with some of the top ones being elevated retention and conversion rates, better brand awareness and increased customer loyalty.

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