What Is SEO - Search Engine Optimization?
Another area of technical optimization is structured data (a.k.a., schema). Adding this code to your website can help search engines better understand your ...
Danny Goodwin
This guide was written by <anchor>Danny Goodwin</anchor> , Managing Editor of Search Engine Land & SMX . With more than a decade of experience in the search marketing industry, Goodwin reports on breaking news and provides analysis and commentary on all things SEO.
Danny Goodwin, Editorial Director at Search Engine Land & SMX
Danny Goodwin, Editorial Director at Search Engine Land & SMX

[![Search Engine Land](/wp-content/themes/tdm-editorial/img/logo/SEL-block-white.svg)\
sel logo](/)

[Newsletters](/newsletters)

- [Hot: Core update](https://searchengineland.com/google-august-2024-core-update-rolling-out-now-445221)
- SEO
  - [\> All SEO](https://searchengineland.com/library/seo)
  - [\> What Is SEO?](https://searchengineland.com/guide/what-is-seo)
  - [\> Google algorithm updates](https://searchengineland.com/library/platforms/google/google-algorithm-updates)
  - [\> Ecommerce](https://searchengineland.com/library/seo/ecommerce)
  - [\> Content](https://searchengineland.com/library/seo/content)
  - [\> Enterprise](https://searchengineland.com/library/seo/enterprise-seo)
  - [\> International](https://searchengineland.com/library/seo/international)
  - [\> Link building](https://searchengineland.com/library/seo/link-building)
  - [\> Local marketing](https://searchengineland.com/library/seo/local)
  - [\> SEO Periodic Table](/seotable)
  - [\> Artificial Intelligence Optimization (AIO)](https://searchengineland.com/library/artificial-intelligence-optimization)
  - [\> All topics](https://searchengineland.com/library)
- PPC
  - [\> All PPC](https://searchengineland.com/library/ppc)
  - [\> What is PPC?](https://searchengineland.com/guide/what-is-paid-search)
  - [\> Paid search](https://searchengineland.com/library/ppc)
  - [\> Paid social](https://searchengineland.com/library/ppc/paid-social)
  - [\> Video](https://searchengineland.com/library/ppc/video)
  - [\> PPC Periodic Table](https://searchengineland.com/ppc-table)
  - [\> Artificial Intelligence Optimization (AIO)](https://searchengineland.com/library/artificial-intelligence-optimization)
  - [\> All topics](https://searchengineland.com/library)
- Platforms
  - [\> Google](https://searchengineland.com/library/platforms/google)
  - [\> Amazon](https://searchengineland.com/library/platforms/amazon)
  - [\> Apple](https://searchengineland.com/library/platforms/apple-2)
  - [\> DuckDuckGo](https://searchengineland.com/library/platforms/duckduckgo)
  - [\> Meta](https://searchengineland.com/library/platforms/meta)
  - [\> Microsoft](https://searchengineland.com/library/platforms/microsoft)
  - [\> OpenAI](https://searchengineland.com/library/platforms/openai)
  - [\> Pinterest](https://searchengineland.com/library/platforms/pinterest)
  - [\> Reddit](https://searchengineland.com/library/platforms/reddit)
  - [\> Shopify](https://searchengineland.com/library/platforms/shopify)
  - [\> Snapchat](https://searchengineland.com/library/platforms/snapchat)
  - [\> TikTok](https://searchengineland.com/library/platforms/tiktok)
  - [\> Twitter](https://searchengineland.com/library/platforms/twitter)
  - [\> WordPress](https://searchengineland.com/library/platforms/wordpress)
  - [\> YouTube](https://searchengineland.com/library/platforms/google/google-youtube-video)
  - [\> All platforms](https://searchengineland.com/library/platforms)
- [SMX](https://searchengineland.com/smx/next/)
- [Awards](https://searchengineland.com/awards)
- [Webinars](https://searchengineland.com/webinars)
- [Intelligence reports](https://searchengineland.com/intelligence-reports)
- [White papers](https://searchengineland.com/white-papers)
- [Newsletter](https://searchengineland.com/newsletters)
- About
  - [\> About Search Engine Land](https://searchengineland.com/about)
  - [\> Newsletter](https://searchengineland.com/newsletters)
  - [\> Third Door Media](https://thirddoormedia.com/?utm_source=sel&utm_medium=textlink&utm_campaign=TDM&utm_content=navmenu)
  - [\> Advertise](https://thirddoormedia.com/solutions)
  - [\> Staff](https://searchengineland.com/staff)
- SearchBot
  - [\> Welcome to SearchBot](https://searchengineland.com/searchbot)
  - [\> Personas](https://searchengineland.com/searchbot/personas)
  - [\> SearchBot image generator](https://searchengineland.com/searchbot/image-generator)
  - [\> SearchBot FAQ](https://searchengineland.com/searchbot/faq)
  - [\> SearchBot blog](https://searchengineland.com/library/searchbot)

Search the Search Engine Land site

Search

![Danny Goodwin](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20140%20140'%3E%3C/svg%3E)

Staff

# Danny Goodwin

Editorial Director

[Email](/cdn-cgi/l/email-protection#5f3b3830303b2836311f2b37362d3b3b30302d323a3b363e713c3032)

#### Company

[Search Engine Land & SMX](https://thirddoormedia.com)

#### Connect

[opens in a new tab](https://www.linkedin.com/in/dannygoodwin/)

[opens in a new tab](https://twitter.com/intent/follow?original_referer=https%3A%2F%2Fsearchengineland.com%2F&region=follow_link&screen_name=MrDannyGoodwin&tw_p=followbutton&variant=2.0)

#### Speaking Experience

[![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2016%2014'%3E%3C/svg%3E)SMX](/smx/)

#### Qualifications & Certifications

Journalism Associate

## About Danny Goodwin

Danny Goodwin is Editorial Director of Search Engine Land & [Search Marketing Expo - SMX](/smx "Search Marketing Expo - SMX"). He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

### Related topics

[SEO](https://searchengineland.com/library/seo)

[PPC](https://searchengineland.com/library/ppc)

[Google](https://searchengineland.com/library/platforms/google)

[Search marketing history](https://searchengineland.com/library/search-marketing-history)

[Platforms](https://searchengineland.com/library/platforms)

[Paid social](https://searchengineland.com/library/ppc/paid-social)

### Danny Goodwin's latest articles

[![danny-sullivan-google](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/google-danny-sullivan-algorithm-update-recovery-uncertain-446317)

[SEO](https://searchengineland.com/library/seo)

## [Recovery uncertain: Google’s Danny Sullivan on algorithm impacts](https://searchengineland.com/google-danny-sullivan-algorithm-update-recovery-uncertain-446317)

Google's Search Liaison discusses the impact of Google updates, noting that publishers may not get back to previous traffic levels.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Sep 6, 2024 at 8:00 am ET


[![google-logo-turbulent-waters-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/seo-threats-google-updates-self-preferencing-ai-overviews-survey-446032)

[SEO](https://searchengineland.com/library/seo)

## [Survey: Google updates, self-preferencing, AI Overviews are top SEO threats](https://searchengineland.com/seo-threats-google-updates-self-preferencing-ai-overviews-survey-446032)

To counter these threats, SEOs are focusing on content quality, E-E-A-T, traffic diversification and staying updated.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Aug 26, 2024 at 1:57 pm ET


[![Perplexity-AI-Exploring-AI-powered-search-beyond-Google](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/reports-perplexity-ads-to-launch-in-q4-445475)

[PPC](https://searchengineland.com/library/ppc)

## [Reports: Perplexity ads to launch in Q4](https://searchengineland.com/reports-perplexity-ads-to-launch-in-q4-445475)

A pitch deck reveals new details about Perplexity's advertising plans – including video ads and sponsoring related questions.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Aug 23, 2024 at 10:01 am ET


[![google-robot-tinkering-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/google-ai-overviews-organic-results-overlap-99-445374)

[SEO](https://searchengineland.com/library/seo)

## [Google AI Overviews, organic results overlap jumps to 99%, analysis finds](https://searchengineland.com/google-ai-overviews-organic-results-overlap-99-445374)

In the early days of AI Overviews (and Search Generative Experience before that), Google typically cited sources beyond the top 10 results.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Aug 21, 2024 at 9:42 am ET


[![google-robots-tinkering-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/google-ai-overviews-publisher-traffic-impact-445238)

[SEO](https://searchengineland.com/library/seo)

## [Publishers report ‘negligible’ traffic impact of Google AI Overviews](https://searchengineland.com/google-ai-overviews-publisher-traffic-impact-445238)

Dotdash Meredith and Ziff Davis tell shareholders that they haven't seen any significant traffic changes due to Google's AI Overviews.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Aug 15, 2024 at 3:00 pm ET


[![google-speed-dials-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/people-wait-website-load-2024-stat-445223)

[SEO](https://searchengineland.com/library/seo)

## [How long will people wait for websites to load in 2024? Survey says…](https://searchengineland.com/people-wait-website-load-2024-stat-445223)

If your webpages load too slowly or are unresponsive, you risk frustrating searchers and losing them to a competitor.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Aug 15, 2024 at 10:39 am ET


[![broken-google-logo-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/google-breakup-report-445192)

[SEO](https://searchengineland.com/library/seo)

## [Report: U.S. considering forcing a Google breakup](https://searchengineland.com/google-breakup-report-445192)

Could Google be broken up in the not-too-distant future? Could the U.S. government force a sale of Chrome, Android or Ads?

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Aug 13, 2024 at 5:29 pm ET


[![google-ai-overview-light-bulb-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/google-ai-overviews-volatility-continues-rise-fall-repeat-445177)

[SEO](https://searchengineland.com/library/seo)

## [Google AI Overviews volatility continues: Rise, fall, repeat](https://searchengineland.com/google-ai-overviews-volatility-continues-rise-fall-repeat-445177)

The overlap of AI Overviews with Google's search results increased. Travel and entertainment queries no longer triggered AI Overviews.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Aug 13, 2024 at 12:00 pm ET


[![reddit-search](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/reddit-ceo-microsoft-ai-search-content-444616)

[SEO](https://searchengineland.com/library/seo)

## [Reddit CEO to Microsoft and AI search engines: Pay for our content](https://searchengineland.com/reddit-ceo-microsoft-ai-search-content-444616)

Reddit CEO Steve Huffman does not believe all web content – especially theirs – is free for AI models and search engines to crawl and use.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Aug 1, 2024 at 10:12 am ET


[![searchgpt](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/searchgpt-launches-444399)

[SEO](https://searchengineland.com/library/seo)

## [OpenAI starts testing SearchGPT prototype, here’s what it looks like](https://searchengineland.com/searchgpt-launches-444399)

SearchGPT is a temporary prototype. ChatGPT plans to integrate search features from SearchGPT into ChatGPT in the future.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jul 25, 2024 at 2:42 pm ET


[![google-robot-searching-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/google-ai-overviews-ads-444366)

[SEO](https://searchengineland.com/library/seo)

## [Google will ‘soon’ test search, shopping ads in AI Overviews](https://searchengineland.com/google-ai-overviews-ads-444366)

Google once again touts positive trends of AI Overviews and plans to scale it up, while expertly evading sharing any metrics.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jul 24, 2024 at 10:09 am ET


[![woman-searching-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/google-user-satisfaction-2024-444300)

[SEO](https://searchengineland.com/library/seo)

## [Survey: User satisfaction with Google grows in 2024](https://searchengineland.com/google-user-satisfaction-2024-444300)

Google's push into AI-driven search doesn't seem to have hurt customer satisfaction. Meanwhile, ads are problematic for social media users.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jul 23, 2024 at 8:00 am ET


[![job-dissatisfaction](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/search-marketing-job-satisfaction-2024-444121)

[PPC](https://searchengineland.com/library/ppc)

## [Survey: Search marketers less happy with their jobs vs. last year](https://searchengineland.com/search-marketing-job-satisfaction-2024-444121)

Job dissatisfaction is up, and fewer search marketers are satisfied with their jobs, Search Engine Land's Career and Salary survey finds.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jul 18, 2024 at 11:00 am ET


[![gender-pay-gap](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/search-marketing-gender-pay-gap-2024-444119)

[PPC](https://searchengineland.com/library/ppc)

## [Survey: Search marketing gender pay gap is widening](https://searchengineland.com/search-marketing-gender-pay-gap-2024-444119)

Men earn an average of $130,000 while women earn an average of $95,000, according to Search Engine Land's 2024 Salary and Career Survey.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jul 17, 2024 at 11:00 am ET


[![salary-career](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/salary-career-survey-search-marketing-2024-444117)

[SEO](https://searchengineland.com/library/seo)

## [2024 Salary and Career survey: How much search marketers make](https://searchengineland.com/salary-career-survey-search-marketing-2024-444117)

Learn the average search marketing salary ranges, plus what most impacts compensation in Search Engine Land's 2024 Salary and Career survey.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jul 16, 2024 at 11:00 am ET


[![openai-google](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/openai-search-product-atlantic-444089)

[SEO](https://searchengineland.com/library/seo)

## [OpenAI is ‘going to build a search product’](https://searchengineland.com/openai-search-product-atlantic-444089)

The Atlantic confirms it has granted permission for its content to be included in OpenAI's search product.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jul 12, 2024 at 9:10 am ET


[![google-robots-tinkering-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/google-ai-overviews-visibility-new-low-444048)

[SEO](https://searchengineland.com/library/seo)

## [Google AI Overviews only show for 7% of queries, a new low](https://searchengineland.com/google-ai-overviews-visibility-new-low-444048)

Some of the biggest visibility drops were on education, entertainment and ecommerce queries. Reddit and Quora are almost never cited anymore.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jul 11, 2024 at 12:00 pm ET


[![no-click-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/google-search-zero-click-study-2024-443869)

[SEO](https://searchengineland.com/library/seo)

## [Nearly 60% of Google searches end without a click in 2024](https://searchengineland.com/google-search-zero-click-study-2024-443869)

Meanwhile, almost 30% of clicks go to Google's properties and about 36% of clicks go to the open web, a new zero-click search study finds.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jul 2, 2024 at 3:08 pm ET


[![angry-bing-robot-data-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/microsoft-web-content-freeware-443775)

[SEO](https://searchengineland.com/library/seo)

## [Microsoft AI CEO: Web content is ‘freeware’](https://searchengineland.com/microsoft-web-content-freeware-443775)

Mustafa Suleyman believes almost all web content can be used for AI training unless explicitly restricted by the creator.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jun 28, 2024 at 3:27 pm ET


[![How-AI-will-affect-the-future-of-search](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/reimagining-search-ai-era-443674)

[SEO](https://searchengineland.com/library/seo)

## [Reimagining search in the AI era: Insights from ex-Bing Search director](https://searchengineland.com/reimagining-search-ai-era-443674)

Nobody notices when search engines work perfectly. but they notice when they don't – and more wisdom from Stefan Weitz.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jun 27, 2024 at 8:00 am ET


[![Yelp-accessibility-attribute-searches](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/yelp-searchable-accessibility-business-attributes-443479)

[SEO](https://searchengineland.com/library/seo)

## [Yelp adds 8 searchable accessibility business attributes](https://searchengineland.com/yelp-searchable-accessibility-business-attributes-443479)

Businesses can add accessibility attributes including accessible parking near entrance, ASL proficient and QR code menus available.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jun 25, 2024 at 6:00 am ET


[![google-robot-searching-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/google-ai-overviews-analyses-443392)

[SEO](https://searchengineland.com/library/seo)

## [Google AI Overviews showing less often, with less Reddit, data shows](https://searchengineland.com/google-ai-overviews-analyses-443392)

Google's AI Overviews appear for 7-9% of queries, on average. And Reddit is no longer one of the top 10 most cited domains.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jun 20, 2024 at 2:42 pm ET


[![google-robot-broken-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/google-search-ai-mistakes-progress-443228)

[SEO](https://searchengineland.com/library/seo)

## [Head of Google Search: AI mistakes won’t prevent progress](https://searchengineland.com/google-search-ai-mistakes-progress-443228)

Google won't hold back AI Search features because of 'occasional problems,' according to Liz Reid.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jun 14, 2024 at 10:00 am ET


[![elizabeth-tucker-barry-schwartz-smx-advanced-keynote-2024](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/seo-takeaways-google-elizabeth-tucker-smx-advanced-443070)

[SEO](https://searchengineland.com/library/seo)

## [13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced](https://searchengineland.com/seo-takeaways-google-elizabeth-tucker-smx-advanced-443070)

Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jun 11, 2024 at 11:30 am ET


[![google-paper-fire-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/google-focus-audience-content-quality-443093)

[SEO](https://searchengineland.com/library/seo)

## [Google to struggling sites: Focus on your audience, content quality](https://searchengineland.com/google-focus-audience-content-quality-443093)

Here are some key takeaways around SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jun 10, 2024 at 12:06 pm ET


[![google-links-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/link-importance-google-top-10-study-443024)

[SEO](https://searchengineland.com/library/seo)

## [Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains](https://searchengineland.com/link-importance-google-top-10-study-443024)

Only 0.3% of websites ranking in the top 10 had less than 100 backlinks and none had 50 links or less, according to the new study

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jun 6, 2024 at 4:13 pm ET


[![robots-around-desk-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/openais-growing-list-of-partnerships-442974)

[SEO](https://searchengineland.com/library/seo)

## [OpenAI’s growing list of partnerships](https://searchengineland.com/openais-growing-list-of-partnerships-442974)

Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jun 5, 2024 at 1:12 pm ET


[![frustrated-woman-searching-google](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/search-engine-experience-results-ads-survey-442943)

[SEO](https://searchengineland.com/library/seo)

## [Survey: 54% of people look through more search results vs. 5 years ago](https://searchengineland.com/search-engine-experience-results-ads-survey-442943)

What frustrates users most: looking through search results, visiting multiple websites and figuring out the right search term.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jun 5, 2024 at 10:00 am ET


[![Perplexity-AI-Exploring-AI-powered-search-beyond-Google](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/perplexity-pages-showing-in-google-ai-overviews-featured-snippets-442936)

[SEO](https://searchengineland.com/library/seo)

## [Perplexity Pages showing in Google AI Overviews, featured snippets](https://searchengineland.com/perplexity-pages-showing-in-google-ai-overviews-featured-snippets-442936)

You can now find AI overviews generated by the Perplexity search engine in your Google AI Overviews and Search results.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jun 4, 2024 at 4:29 pm ET


[![google-robot-painting-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/google-ai-overviews-visibility-drops-15-percent-queries-442850)

[SEO](https://searchengineland.com/library/seo)

## [Google AI Overviews visibility drops, only shows for 15% of queries](https://searchengineland.com/google-ai-overviews-visibility-drops-15-percent-queries-442850)

Google's AI Overviews (when it was known as Search Generative Experience in Labs) once showed 84% of the time.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jun 4, 2024 at 12:00 pm ET


[![lion-ai](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/brave-launches-search-ads-442845)

[PPC](https://searchengineland.com/library/ppc)

## [Brave launches Search Ads](https://searchengineland.com/brave-launches-search-ads-442845)

Eligible brands in the U.S., Canada, the UK, France and Germany can now run CPC-based ad campaigns on Brave Search.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| Jun 1, 2024 at 11:50 am ET


[![google-logo-leak-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/google-search-document-leak-ranking-442617)

[SEO](https://searchengineland.com/library/seo)

## [HUGE Google Search document leak reveals inner workings of ranking algorithm](https://searchengineland.com/google-search-document-leak-ranking-442617)

The documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more for ranking.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| May 28, 2024 at 9:00 am ET


[![broken-google-robot](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/google-ai-overview-fails-442575)

[SEO](https://searchengineland.com/library/seo)

## [Google AI Overviews under fire for giving dangerous and wrong answers](https://searchengineland.com/google-ai-overview-fails-442575)

Your Money, Your Life seems to not apply to AI Overviews. Google advises users to run with scissors, cook with glue and eat rocks.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| May 24, 2024 at 11:35 am ET


[![robot-online-shopping](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/survey-shoppers-ai-search-product-discovery-440750)

[SEO](https://searchengineland.com/library/seo)

## [Survey: Shoppers open to using AI search to discover products](https://searchengineland.com/survey-shoppers-ai-search-product-discovery-440750)

55% of consumers believe generative AI search engines could make it easier to discover products and services.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| May 23, 2024 at 8:00 am ET


[![robot-facepalm](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/google-users-click-links-ai-answers-440731)

[PPC](https://searchengineland.com/library/ppc)

## [Google Ads VP dodges questions on AI Search impact to publishers](https://searchengineland.com/google-users-click-links-ai-answers-440731)

Google's Shashi Thakur tells us that users love AI Overviews and click on links. But he has no stats to share at this moment to prove that.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| May 22, 2024 at 11:57 am ET


[![job-search-frustration](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/seo-job-listings-q1-2024-report-440725)

[SEO](https://searchengineland.com/library/seo)

## [SEO job listings down 37% in Q1 – bad omen or blip?](https://searchengineland.com/seo-job-listings-q1-2024-report-440725)

We're living through a disruptive moment due to AI – and more turbulence is expected in the SEO job market.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| May 22, 2024 at 10:50 am ET


[![google-future-robots-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/google-ceo-empathetic-content-creators-search-wiped-out-440640)

[SEO](https://searchengineland.com/library/seo)

## [Google CEO is ’empathetic’ to content creators Search has wiped out](https://searchengineland.com/google-ceo-empathetic-content-creators-search-wiped-out-440640)

Sundar Pichai calls this is a disruptive moment. He also avoids commiting to releasing data on AI Overview click-through rates and traffic.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| May 20, 2024 at 3:55 pm ET


[![chatgpt](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/chatgpt-search-product-stealth-440631)

[Artificial Intelligence Optimization (AIO)](https://searchengineland.com/library/artificial-intelligence-optimization)

## [Has ChatGPT launched its Search product in stealth?](https://searchengineland.com/chatgpt-search-product-stealth-440631)

ChatGPT can now search the web to find current information, recent events or detailed answers that aren't in its training data.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| May 20, 2024 at 10:55 am ET


[![google-robot-broken-1920](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/google-ai-projects-panic-440629)

[SEO](https://searchengineland.com/library/seo)

## [Ex-Googler: Google’s AI projects are driven by ‘stone cold panic’](https://searchengineland.com/google-ai-projects-panic-440629)

Google is afraid of being left behind and thinks the solution is to put AI in everything, a former Google says.

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| May 20, 2024 at 9:53 am ET


[![Shutterstock_2158839271](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20338'%3E%3C/svg%3E)](https://searchengineland.com/tiktok-testing-60-minute-video-uploads-440588)

[PPC](https://searchengineland.com/library/ppc)

## [TikTok now testing 60-minute video uploads](https://searchengineland.com/tiktok-testing-60-minute-video-uploads-440588)

We may soon know whether TikTok users actually want hour-long videos. Could this lead to more advertising?

[Danny Goodwin](https://searchengineland.com/author/danny-goodwin "Posts by Danny Goodwin") \| May 17, 2024 at 10:40 am ET


1 [2](https://searchengineland.com/author/danny-goodwin/page/2 "Page 2") [3](https://searchengineland.com/author/danny-goodwin/page/3 "Page 3") [4](https://searchengineland.com/author/danny-goodwin/page/4 "Page 4") [5](https://searchengineland.com/author/danny-goodwin/page/5 "Page 5")

- [»](https://searchengineland.com/author/danny-goodwin/page/2)

Get the newsletter search marketers rely on.

Business email address

Sign me up! Processing...

[See terms.](https://searchengineland.com/termsofuse)

Attend our events [![Search Marketing Expo](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20270%20130'%3E%3C/svg%3E)](https://searchengineland.com/smx)

Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.

Online Nov. 13-14: [SMX Next](https://searchengineland.com/smx/next)

Available on-demand: [SMX Advanced](https://searchengineland.com/smx/advanced)

Available on-demand: [SMX Master Classes](https://searchengineland.com/smx/master-classes)

[![Search Engine Land Awards](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20250'%3E%3C/svg%3E)](https://searchengineland.com/awards)

[![Martech: Martech is Marketing](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%2065'%3E%3C/svg%3E)](https://www.martech.org/conference/?utm_source=sel&utm_medium=textlink&utm_campaign=martech+home&utm_content=standunit+logo)

Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.

April 15-17, 2020: [San Jose](https://martech.org/conference/west/?utm_source=ml&utm_medium=textlink&utm_campaign=mt+west+2020&utm_content=standunit)

Webinars

[Turn Clicks into Conversions: The 5 Core Focus Areas of Website Optimization](https://www.bigmarker.com/third-door-media/Turn-Clicks-into-Conversions-The-5-Core-Focus-Areas-of-Website-Optimization?utm_source=dmd&utm_medium=webpage&utm_bmcr_source=dmdhome&utm_content=dmdhome?utm_source=sel&utm_medium=textlink&utm_campaign=webinars "Date of Webninar: 2024-09-24")

[Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands](https://www.bigmarker.com/third-door-media/Driving-Brand-Growth-Using-DAM-and-AI-to-Keep-Up-With-Content-Demands?utm_source=dmd&utm_medium=webpage&utm_bmcr_source=dmdhome&utm_content=dmdhome?utm_source=sel&utm_medium=textlink&utm_campaign=webinars "Date of Webninar: 2024-09-17")

[Stuck on Autopilot? Upgrade Your Marketing Automation](https://www.bigmarker.com/third-door-media/Stuck-on-Autopilot-Upgrade-Your-Marketing-Automation?utm_source=dmd&utm_medium=webpage&utm_bmcr_source=dmdhome&utm_content=dmdhome?utm_source=sel&utm_medium=textlink&utm_campaign=webinars "Date of Webninar: 2024-08-20")

[See more webinars](/webinars)

Intelligence reports

[Enterprise SEO Platforms: A Marketer’s Guide](https://downloads.martech.org/MIR_1512_SEOPlatfrm_landingpage_responsive_dmdhome.html?utm_source=sel&utm_medium=textlink&utm_campaign=intelligencereports)

[Email Marketing Platforms: A Marketer’s Guide](https://downloads.martech.org/MIR_2203_EmailMrktg_landingpage_responsive_dmdhome.html?utm_source=sel&utm_medium=textlink&utm_campaign=intelligencereports)

[Customer Data Platforms: A Marketer’s Guide](https://downloads.martech.org/MIR_1808_CusDatPlat_landingpage_responsive.html?utm_source=sel&utm_medium=textlink&utm_campaign=intelligencereports)

[See more intelligence reports](/intelligence-reports)

Featured white paper

[Product Feedprint™ Benchmark Report](https://downloads.digitalmarketingdepot.com/FDO_2409_BnchMark24_landingpage_dmdhome.html?utm_source=sel&utm_medium=textlink&utm_campaign=whitepapers)

[See more white papers](/white-papers)

Search our site

Search the Search Engine Land site

Search

SearchBot

Meet your new AI-powered marketing assistant!

[![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20513%20501'%3E%3C/svg%3E)](/searchbot)

[Start chatting now!](/searchbot)

Get the newsletter search marketers rely on.

Business email address

Sign me up! Processing...

Topics

- [SEO](https://searchengineland.com/library/seo)
- [PPC](https://searchengineland.com/library/ppc)
- [Platforms](https://searchengineland.com/library/platforms)
- [All topics](https://searchengineland.com/library)
- [SearchBot](https://searchengineland.com/searchbot)

Our events

- [Search Marketing Expo - SMX](https://searchengineland.com/smx)
- [MarTech](https://martech.org/conference/)

About

- [About us](https://searchengineland.com/about)
- [Contact](https://searchengineland.com/contact)
- [Privacy](https://searchengineland.com/privacypolicy)
- [Terms](https://searchengineland.com/termsofuse)
- [AI policy](https://thirddoormedia.com/generative-ai-policy/)
- [Marketing opportunities](https://thirddoormedia.com/?utm_source=sel&utm_medium=textlink&utm_campaign=TDM&utm_content=footer)
- [Staff](https://searchengineland.com/staff)
- [Login](https://searchengineland.com/wp-login.php)

Follow us

- [Facebook](https://www.facebook.com/searchengineland)
- [X (formerly Twitter)](https://twitter.com/sengineland)
- [LinkedIn](https://www.linkedin.com/company/search-engine-land/)
- [Newsletters](https://searchengineland.com/newsletters)
- [RSS](https://searchengineland.com/feed)
- [YouTube](https://www.youtube.com/user/SearchEngineland)

© 2024 Third Door Media, Inc. All rights reserved.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 88 Schoolhouse Road, P.O. Box 3103, Edgartown, MA 02539. Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital publication covering the latest search engine optimization (SEO) and pay-per-click (PPC) marketing news, trends and advice.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our [privacy policy](https://searchengineland.com/privacypolicy).Ok