15 best sustainable clothing brands to shop in 2024 - Fashion - CNN
What is sustainable fashion? · Girlfriend Collective · Outerknown · Paka · Everlane · Nudie Jeans · Organic Basics · Reformation.
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Caspelich and Cline both recommend Mud Jeans, since its jeans contain up to 40% post-consumer recycled denim and are made with 400 liters of water per pair, compared to the industry standard of 7,000. For more info on Mud’s circular denim process, <anchor>check out its website</anchor>. Buyers in the US should also be aware that Mud Jeans is based in The Netherlands, so plan to cover international shipping costs when you order.
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![](//mudjeans.com/cdn/shop/files/Sustainability-Header.jpg?v=1711037405&width=1500)

## Our Impact

**Frontrunners in Circular Denim**

## We’re the world’s first circular denim brand. By applying the principles of the circular economy we’re reducing our environmental footprint.

## Our Sustainability Pillars

![](//mudjeans.com/cdn/shop/files/Sustainability-CO2_a2dfb863-f147-4903-a6b2-0417926282fc.jpg?crop=region&crop_height=1000&crop_left=235&crop_top=0&crop_width=1000&v=1711038610&width=1471)

### 48.7 mio

We saved 48.7 million litres of water in 2022

![](//mudjeans.com/cdn/shop/files/Sustainability-Water_fc27c31e-263e-4bc2-910e-d9b04cca839e.jpg?crop=region&crop_height=1000&crop_left=235&crop_top=0&crop_width=1000&v=1711038683&width=1471)

### 251,047

We avoided 251 thousand kilos of CO2emissions in 2022

![](//mudjeans.com/cdn/shop/files/Sustainability-Jeans.jpg?crop=region&crop_height=1000&crop_left=235&crop_top=0&crop_width=1000&v=1711038698&width=1471)

### 18,363

We saved 18,363 jeans from landfill and incineration in 2022

![](//mudjeans.com/cdn/shop/files/Screenshot_2023-09-13_at_13.02.37.png?v=1711038807&width=2826)

## Sustainability Report 2022

[Read Now](/pages/sustainability-report-mud-jeans)

![](//mudjeans.com/cdn/shop/files/Recycled-Cotton.jpg?v=1711022874&width=923)

**Water:** To produce one pair of MUD Jeans we use 400 litres of water. Through our annual Lifecycle Analysis we know that, by using recycled cotton, recycled water & water-saving production techniques, your jeans save 72% water.

**CO2:** Producing one pair of MUD Jeans emits 3.4 kg of CO2. Through our annual Lifecycle Analysis we know that, by using recycled cotton, renewable energy & energy-saving production techniques, your jeans save 41% CO2.

**Recycling:** With our take-back scheme we collect jeans that consist of at least 96% cotton. In collaboration with the denim experts at Recover and Tejidos Royo in Valencia new denim fabrics are made, containing up to 40% post-consumer recycled cotton.

## Recycling jeans

With a team of world-class experts in recycling we manage to close our own loop. Our jeans contain up to 40% post-consumer recycled denim. The highest percentage out there.

![](//mudjeans.com/cdn/shop/files/MUD-Jeans-Sustainable-Fashion-Circular-Economy-Save-Water_9336e95a-ed77-494a-bd55-2b888b33b144.jpg?v=1714400281&width=4984)

Play

## We have created the first jeans made from 100% post-consumer recycled cotton.

![](//mudjeans.com/cdn/shop/files/Sustainability-MUD.jpg?v=1711039230&width=1200)

## Our 2025 Goals

**Product**

- Achieve 100% circularity.
- Ground 100% post-consumer recycled denim products within our collection.
- Further investigate and improve the durability of our jeans.
- Introduce elastane alternatives within our stretch denim.

**People**

- Increase size inclusivity across our collection.
- Increase our model diversity across the website and social media.
- Introduce special design jeans for jeans wearers with disabilities.

**Environment**

- Assist all of our supply chain partners in their transition to renewable energy.
- Make use of all 2nd choice garments.
- Quantify and reduce all types of waste generation across our supply chain partners.

**Activism**

- Expand our monthly webinar to a wider audience.
- Grow our [Voices for Good](https://mudjeans.eu/pages/voices-for-good-2023) platform on an international scale.
- Use our Earth Day Off to grow a collective volunteering event.

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