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keyword stuffing
That being said, make sure to avoid <anchor>keyword stuffing</anchor>, or adding lots of keywords unnaturally on your pages. Doing this can have a negative impact on your SEO efforts, and you may even incur site penalties.
What Is Keyword Stuffing? (And How to Save Your SEO From It)
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- [Glossary](https://www.webfx.com/seo/glossary/) What Is Keyword Stuffing?

# What Is Keyword Stuffing?

Keyword stuffing is an outdated, but still practiced search engine optimization (SEO) tactic. What is keyword stuffing? Keyword stuffing is the practice of overloading a page with keywords, like “dog pet supplies,” to manipulate that page’s ranking in search results on Google, Bing, and other search engines.

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## What is keyword stuffing?

![Keyword stuffing is the practice of saturating a page with keywords to try to increase that page's ranking in search results. The reality is- keyword stuffing does more harm than not when it comes to ranking.](https://www.webfx.com/wp-content/uploads/2021/11/what-is-keyword-stuffing.png)

Keyword stuffing is the practice of saturating (or stuffing) a page with keywords to try and increase that page’s ranking in search results on search engines like Google and Bing. These keywords can appear in a few areas, including within content, in separate lists, and more.

Even though keyword stuffing doesn’t work anymore (it’s now seen as a [black-hat SEO](https://www.webfx.com/blog/internet/what-is-black-hat-seo/) tactic), many companies accidentally engage in keyword stuffing when beginning SEO. While it’s an honest mistake, that mistake can cost businesses their rankings in valuable search results.

That’s why learning what keyword stuffing is, as well as how to avoid keyword stuffing in SEO, is essential. This helpful, brief guide offers you everything you need to know about using [keywords](https://www.webfx.com/seo/glossary/what-are-keywords-for-seo/). Now that we’ve answered the question, “what is keyword stuffing?” keep reading to get up-to-date on keyword stuffing, as well as see some keyword stuffing examples!

We’ll cover:

- Examples of keyword stuffing
- Why keywords are important
- Why keyword stuffing is bad
- How to avoid keyword stuffing

If you need help with your SEO strategy, consider WebFX. [Browse our SEO keyword research services](https://www.webfx.com/seo/services/keyword-research/), which have helped our clients earn [more than $10 billion in revenue](https://www.webfx.com/about/results/) in the past five years, or [contact us online](https://www.webfx.com/contact/) (you can also give us a ring at [**888-601-5359**](tel:888-601-5359)) to learn more about how our experienced team can help!

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## Examples of keyword stuffing

Below, you can see an example of keyword stuffing. The keyword, in this case, is “yellow rubber ducky.”

> _“Get a yellow rubber ducky for your children. A yellow rubber ducky is a charming toy, so buy a yellow rubber ducky today. With a yellow rubber ducky , you can have tons of yellow rubber ducky fun. It’s easy to make bath time great with a yellow rubber ducky , and a yellow rubber ducky from our company guarantees yellow rubber ducky enjoyment.”_

This paragraph has plenty of problems, such as:

- **Keyword density:** The keyword “yellow rubber ducky” has been used eight times in a paragraph with 61 words. That’s unacceptably high, and it’ll earn a penalty from search engines.
- **Audience targeting:** The paragraph isn’t written conversationally for people to read. It’s meant to trick Google’s search engine crawlers. Any visitor who comes upon this paragraph is going to be immediately turned off by it and leave the site.
- **Content purpose:** There’s really no sense of organization or cohesion in the paragraph. It’s just a place to use the keyword “yellow rubber ducky.”

Writing your content with an audience-first perspective, as well as proofreading your content, can help you spot keyword stuffing.

## Why keywords are important?

To understand keyword stuffing, you have to think about keywords in general.

Keywords are used to help people find pages on your website.

For instance, if you’re selling rubber duckies, you don’t want visitors coming to your page if they want garden hoses or furniture — you want visitors who are interested in rubber duckies.

With that in mind, all your web pages should contain text that has something to do with keywords surrounding rubber duckies. The same is true of any web-based advertisements, such as [pay-per-click advertising (PPC)](https://www.webfx.com/ppc/services/) and [SEO](https://www.webfx.com/seo/services/) strategies.

**P.S.** In discussing the importance of keywords, SEO.com serves as a free and handy resource, providing valuable insights and tools to optimize your keyword strategy and enhance your online visibility. [Try SEO.com today](https://www.seo.com/)!

![Issues with keyword stuffing](https://www.webfx.com/wp-content/uploads/2021/11/keyword-stuffing-problems.png)

You have a lot of different ways to figure out which keywords are right for your business, from using software to working with Internet marketing firms. You can even use your strongest competitors’ information to see what keywords they’re using.

Regardless of how you get them, once you have them, you can begin inserting them into your website’s text. And that’s when the topic of keyword stuffing comes into play.

## Why is keyword stuffing bad?

When people first started using SEO, search engines weren’t sophisticated enough to filter the reputable sites from the ones that just wanted traffic. That’s why people began spamming keywords all over their website. It got them traffic while they cheated the system.

Today, that doesn’t work anymore.

![reason keyword stuffing is bad](https://www.webfx.com/wp-content/uploads/2021/11/why-keyword-stuffing-bad.png)

Search engines can tell when someone’s spamming keywords on a site, and they actively penalize those sites in search results. Don’t feel tempted by keyword stuffing. It will hurt your website, traffic, and business.

Now, let’s summarize why keyword stuffing is bad:

1. **Keyword stuffing isn’t user-friendly:** When you stuff keywords into your content, it sounds inhuman. People won’t read your content because it’s difficult to read. If they can’t read your content, they won’t stay on your site, which will decrease your rankings further.
2. **Keyword stuffing is penalized:** [Web crawlers](https://www.webfx.com/blog/internet/what-is-a-web-crawler/) will notice that you’re overusing certain keywords. This is a red flag that leads to a penalty. Google penalties range from demoting a page in search results to banning your whole site from Google’s index. If you do a lot of business online, you can lose a lot of customers.
3. **Keyword stuffing isn’t shareable:** Keyword-filled content isn’t shareable, so if you’re writing a blog post or article, no one will want to share it. In a world where social media can play a huge role in getting your business noticed, it’s essential to create content that people like, so you can build your brand.

Now that you know why keyword stuffing doesn’t work, let’s discuss how you can avoid it.

## How to avoid keyword stuffing

If you want to avoid keyword stuffing, you just have to write text for your website like you’re writing an email.

Be direct, use concise language, and get to the point quickly. You may not use the keyword 30 times on a page, but that’s okay — you want people to be able to read it easily.

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Both Google and your site visitors will appreciate the fact that you’re writing for human readers, as opposed to search engine crawlers. And when you do, they’ll show your page in search engine results pages (SERPs) much more often than a site that stuffs keywords.

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## WebFX knows how to do SEO without overloading keywords

At WebFX, we have a full team of seasoned experts who know how to attract new customers to your site without stuffing it with keywords. They’ll write all of your pages conversationally and include keywords naturally throughout the text, ensuring you show up in search engines for valuable keywords and grow your brand. With that kind of expertise, you can grow your business steadily over time.

[Contact us](https://www.webfx.com/contact/) today to create an [SEO](https://www.webfx.com/seo/services/) and [content strategy](https://www.webfx.com/content-marketing/services/) for your company!

#### Table of Contents

- [What is Keyword Stuffing?](#618ea94d94cec-0)
- [Examples of Keyword Stuffing](#618ea94d94cec-1)
- [Why Keywords Are Important?](#618ea94d94cec-2)
- [Why is Keyword Stuffing Bad?](#618ea94d94cec-3)
- [How to Avoid Keyword Stuffing](#618ea94d94cec-4)
- [WebFX Knows How to Do SEO Without Overloading Keywords](#618ea94d94cec-5)

#### Related Resources

- [What is Internal Link Building? (And How to Build Your Internal Link Building Strategy)](https://www.webfx.com/blog/seo/what-is-internal-link-building/)
- [What is Keyword Cannibalization?](https://www.webfx.com/seo/glossary/what-is-keyword-cannibalization/)
- [What is Keyword Density? \[+4 Best Practices for Optimal Density\]](https://www.webfx.com/blog/marketing/what-is-keyword-density/)
- [What is Keyword Stemming?](https://www.webfx.com/seo/glossary/what-is-keyword-stemming/)
- [What is Link Building? Beginner’s Guide to Link Building for SEO](https://www.webfx.com/blog/seo/what-is-link-building/)
- [What is Mobile-First Indexing? Learn How to Optimize for Google Mobile-First Indexing](https://www.webfx.com/blog/seo/mobile-first-indexing/)
- [What is My SEO Score? (Plus 9 Factors That Affect It)](https://www.webfx.com/blog/seo/what-is-my-seo-score/)
- [What is Natural Language Processing (NLP)?](https://www.webfx.com/blog/seo/what-is-natural-language-processing/)
- [What is Off-Page SEO?](https://www.webfx.com/seo/glossary/what-is-off-page-seo/)
- [What is Search Retargeting and How Does It Work?](https://www.webfx.com/blog/seo/what-is-search-retargeting/)

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  - [Website Personalization](/content-marketing/services/personalized-website-content/ "View plans and pricing")
- ![Finger tapping buy icon.](https://www.webfx.com/wp-content/uploads/2023/05/icon-amazon.svg)Marketing Automation
  - [Account-Based Marketing Services](https://www.webfx.com/digital-advertising/services/account-based-marketing/ "View plans and pricing")
  - [Lead Nurture Email Marketing](/email-marketing/services/lead-nurture-marketing/ "View plans and pricing")
  - [Email Marketing Management](/email-marketing/services/ "View plans and pricing")
  - [Salesforce Marketing Automation](/martech/services/salesforce-consultants/ "View plans and pricing")
  - [Microsoft Dynamics Marketing Automation](/martech/services/microsoft-dynamics/ "View plans and pricing")
  - [Employment & Recruiting Marketing](https://www.webfx.com/digital-marketing/services/digital-recruitment/ "View plans and pricing")
- ![icon-b2b](https://www.webfx.com/wp-content/uploads/2023/05/icon-b2b.svg)Commerce Platforms
  - [SEO for Amazon](https://www.webfx.com/amazon/services/amazon-seo-listing-optimization-service/ "View plans and pricing")
  - [Advertising Management for Amazon](https://www.webfx.com/amazon/services/advertising/ "View plans and pricing")
  - [Shopify Optimization Services](https://www.webfx.com/seo/services/shopify/ "View plans and pricing")
  - [Facebook Marketplace for Business](https://www.webfx.com/social-media/services/facebook-marketplace/ "View plans and pricing")
  - [Influencer Marketing Services](https://www.webfx.com/social-media/services/influencer-marketing/ "View plans and pricing")
  - [Walmart Marketplace Advertising](https://www.webfx.com/marketplaces/services/walmart/ "View plans and pricing")
- 30%+



#### increase in ecommerce sales

[Read Our Case Study](/portfolio/case-studies/s-clyde-weaver/)

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- UX & Interactive


- ![Blue and purple laptop shape](https://www.webfx.com/wp-content/uploads/2023/05/icon-ux.svg)Design
  - [Website Design](/web-design/services/ "View plans and pricing")
  - [Website Redesign](/web-design/services/redesign/ "View plans and pricing")
  - [Rapid Web Design](/web-design/services/rainmakerfx/ "View plans and pricing")
  - [Social Media Design](https://www.webfx.com/social-media/services/design/ "View plans and pricing")
  - [Ecommerce Website Design](https://www.webfx.com/web-design/services/ecommerce/ "View plans and pricing")
  - [Email Marketing Testing & Design](/email-marketing/services/design/ "View plans and pricing")
- ![Content marketing icon with pencil and paper.](https://www.webfx.com/wp-content/uploads/2023/05/icon-content-marketing.svg)Content Marketing
  - [SEO Copywriting](/content-marketing/services/website-copywriting/ "View plans and pricing")
  - [Content Marketing Services](/content-marketing/services/ "View plans and pricing")
  - [Social Media Management](https://www.webfx.com/social-media/services/ "View plans and pricing")
  - [Infographics & Motion Graphics](/content-marketing/services/infographics/ "View plans and pricing")
  - [Web Video Production Services](/content-marketing/services/video-production/ "View plans and pricing")
  - [YouTube Advertising](https://www.webfx.com/digital-advertising/services/youtube/ "View plans and pricing")
- ![Development icon.](https://www.webfx.com/wp-content/uploads/2023/05/icon-development.svg)Development
  - [Digital Experience Development](/web-development/services/ "View plans and pricing")
  - [Shopify Ecommerce Development](/web-development/services/shopify/ "View plans and pricing")
  - [Web Infrastructure & Maintenance](/web-development/services/website-maintenance/ "View plans and pricing")
  - [Content Management Systems](/web-development/services/cms/ "View plans and pricing")
  - [AI & GPT Integration](https://www.webfx.com/martech/services/ai-integration/ "View plans and pricing")
  - [ADA Compliance Services](/web-development/services/ada-compliance/ "View plans and pricing")
- ![Learn icon of lightbulb.](https://www.webfx.com/wp-content/uploads/2023/05/icon-learn-ux.svg)Challenges We Solve
  - [My Website Doesn’t Drive Leads](/blog/marketing/my-website-doesnt-drive-leads/ "Troubleshoot lead generation")
  - [My Website Traffic Is Going Down](/blog/marketing/why-is-my-website-traffic-going-down/ "Troubleshoot website traffic")
  - [My Website Doesn’t Convert](/blog/conversion-rate-optimization/my-website-doesnt-convert/ "Troublshoot conversion rates")
  - [My Website Isn’t Making Money](/blog/web-design/why-isnt-my-website-making-money/ "Troubleshoot site revenue")
  - [My Website Isn’t Showing Up on Google](https://www.webfx.com/about/our-approach/site-isnt-showing-up-on-google/ "Troubleshoot indexing issues")
  - [How & Where To Sell Products Online](/digital-marketing/ecommerce/how-to-sell-online/ "Master selling online")
- ### The WebFX Portfolio

[View Design Portfolio](/portfolio/design-portfolio/)

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- Technology


- ![Green bar graphs with upwards blue arrow](https://www.webfx.com/wp-content/uploads/2023/05/icon-revenue.svg)Revenue Acceleration Platform
  - [MarketingCloudFX Revenue Platform](/technology/marketingcloudfx/ "View plans and pricing")
  - [Nutshell CRM](/technology/nutshell/ "View plans and pricing")
  - [Customer Data Platform (CDP)](/martech/services/customer-data-platform/ "View plans and pricing")
  - [Lead Management & Scheduling Solutions](/martech/services/lead-management/ "View plans and pricing")
  - [CRM Retargeting Technology](/digital-advertising/services/crm-retargeting/ "View plans and pricing")
  - [Contact Enrichment](https://www.webfx.com/digital-marketing/services/contact-enrichment/ "View plans and pricing")
- ![Analytics icon with bars at different heights.](https://www.webfx.com/wp-content/uploads/2023/05/icon-analytics.svg)Measurement
  - [CRM Integrations](/technology/marketingcloudfx/crm-integration/ "View plans and pricing")
  - [ROI Tracking Dashboards](/technology/marketingcloudfx/roi-dashboard/ "View plans and pricing")
  - [AI Marketing](https://www.webfx.com/martech/services/ai/ "View plans and pricing")
  - [B2B AR & VR Solutions](https://www.webfx.com/digital-advertising/services/b2b-ar-vr/ "View plans and pricing")
  - [Data Warehouse & ETL Pipelines](/martech/services/data-warehouse-etl-pipelines/ "View plans and pricing")
  - [Closed Loop Analytics](https://www.webfx.com/digital-marketing/services/closed-loop-analytics/ "View plans and pricing")
- ![Green circle and blue x](https://www.webfx.com/wp-content/uploads/2023/05/icon-marketing-automation.svg)Learn
  - [What Is a CRM?](https://www.webfx.com/blog/marketing/what-is-a-crm/ "Understand a CRM’s meaning")
  - [Data-Driven Marketing Guide](https://www.webfx.com/digital-advertising/first-party-data/ "Learn how to use data-driven marketing")
  - [What Is a CDP?](https://www.webfx.com/blog/marketing/what-is-a-customer-data-platform/ "Understand a CDP’s meaning")
  - [What Is ERP?](https://www.webfx.com/blog/marketing/what-is-erp/ "Understand an ERP’s meaning")
  - [What Is AI Marketing?](https://www.webfx.com/martech/learn/artificial-intelligence-marketing/ "Understand AI in marketing")
  - [What are CRM Integrations?](https://www.webfx.com/blog/marketing/crm-integrations/ "Undesrtand CRM integrations")
- #### Industry-leading revenue acceleration platform



![Rocket](/wp-content/themes/fx/assets/img/header/v2/rocket.svg)



##### A next-level approach to digital



WebFX's proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions.

[View MarketingCloudFX](/technology/marketingcloudfx/)
- #### Simple, all-in-one CRM platform for B2B



![Nutshell Acorn Logo](/wp-content/themes/fx/assets/img/header/v2/nutshell-acorn-logo.png)



##### Equip your sales team to win



Meet Nutshell, the CRM we've built from the ground up to help you reach your sales goals. Powerful features like workflow automation and centralized customer data make closing deals easier than ever.

[View Nutshell](/technology/nutshell/)

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- Who We Are


- ![Orange chat bubble shape and blue star shape](https://www.webfx.com/wp-content/uploads/2023/05/icon-who-we-are.svg)Who We Are
  - [Our Approach](/about/our-approach/ "Explore our approach to digital marketing")
  - [About Us](/about/ "Get to know WebFX")
  - [Careers (We Are Hiring!)](/careers/ "Explore open positions")
  - [Contact Info](/contact/ "Learn how to contact us")
  - [WebFX Reviews](/about/reviews/ "Read our reviews")
  - [Awards](/about/awards/ "Browse our awards")
- ![Orange circle and blue leaf shape](https://www.webfx.com/wp-content/uploads/2023/05/icon-community.svg)Community Impact
  - [Company Values](/about/company-values/ "Explore our POSITIVE values")
  - [Community Impact](/about/charities/ "Explore our community impact")
  - [FXBuilds](/about/fxbuilds/ "Explore FXBuilds projects")
  - [Equality at WebFX](https://equality.webfx.com/ "Explore our commitment to equality")
  - [STEMFX Program](/about/stem-fx/ "Explore our STEMFX program")
  - [WebFX History](/about/history/ "Explore our history")
- ![Blue circle with a dollar sign](https://www.webfx.com/wp-content/uploads/2023/05/icon-pricing.svg)Pricing Guides
  - [How Much Should a Website Cost?](/web-design/pricing/website-costs/ "Explore website costs")
  - [How Much Does PPC Cost?](/ppc/pricing/ "Explore PPC costs")
  - [Email Marketing Pricing](/email-marketing/pricing/ "Explore email marketing costs")
  - [Social Media Pricing](/social-media/pricing/ "Explore social media costs")
  - [SEO Pricing](/seo/pricing/ "Explore SEO costs")
  - [Local SEO Pricing](/local-seo/pricing/ "Explore local SEO costs")
- ![Blue and orange book shape](https://www.webfx.com/wp-content/uploads/2023/05/icon-content-library.svg)Content Library
  - [Our Blog](https://www.webfx.com/blog/ "View our latest posts")
  - [SEO Checker Report](/seo-checker/ "Get a free SEO audit")
  - [Free Keyword Suggestion Tool](/tools/keywordsfx/ "Get keyword suggestions")
  - [Fix Your Funnel](/tools/fix-marketing-funnel/ "Find marketing funnel leaks")
  - [FAQFox](https://www.webfx.com/seo-tools/faqfox/ "Generate content topics")
  - [View All Tools](/tools/ "Explore all tools")
- #### \#1Best Place  to Work in PA

[View Careers](/careers/)

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