How Will AR / VR Headsets Affect Media & Entertainment Industry
With virtual reality, viewers can become active participants in the narrative, experiencing the story from different angles. Furthermore, ...
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The way we enjoy theatrical performances and view movies could be completely changed by AR/VR headsets. A customized movie-watching experience is provided by virtual theaters, where customers can select their desired setting, and seating, and even participate in online watching with friends. <anchor>According to mixed-news,</anchor> Apple’s new release of AR/VR headset, Apple Vision Pro, will include a cinema feature enabling users to project movies and TV shows onto a giant virtual screen. Disney+ is another streaming option that Apple Vision Pro users have access to in addition to Apple TV+.
Apple & Disney bring immersive sports & movies to Vision Pro VR/AR headset
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# Apple & Disney bring immersive sports & movies to Vision Pro VR/AR headset

Jun 05 2023[Josef Erl](https://mixed-news.com/en/author/josef/ "Posts by Josef Erl")[![Email](/resources/icons/icon_mxd_social_email_light.svg)](mailto:josef@mixed.de)

![Apple & Disney bring immersive sports & movies to Vision Pro VR/AR headset](https://mixed-news.com/en/wp-content/uploads/2023/06/Apple-Reality-Pro-WWDC23-Disney-Plus-auf-Apple-Vision-Pro-375x211.jpg)

Image: Apple / Disney

**Disney Plus is coming to Apple Vision Pro. In addition to movies and shows, new immersive experiences are coming to the VR/AR headset.**

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The [Apple Vision Pro](https://mixed-news.com/en/apple-vision-pro-info/) VR/AR headset will include a cinema feature that lets users project movies and TV shows onto a giant virtual screen. In addition to Apple's own streaming service, Apple TV+, Disney+ will also be available at launch. Disney CEO Bob Iger made the announcement personally during the keynote at this year's WWDC developer conference.

## Disney+ on Apple Vision Pro: More than just movies

During the announcement of Apple's new [VR](https://mixed-news.com/en/virtual-reality-guide/)/ [AR](https://mixed-news.com/en/augmented-reality-hardware-and-definitions/) headset, Iger showed a short trailer of various immersive content from Disney for the Apple Vision Pro. These included a digital Mickey Mouse walking through physical space and virtual elements from Disney World appearing on a kitchen counter. An AR experience from the Marvel universe was also part of the trailer.

So in addition to traditional streaming, Disney seems to be planning more [augmented reality](https://mixed-news.com/en/augmented-reality-hardware-and-definitions/) content for the Apple headset. Iger closed the presentation by saying, "These are just a few of the ways we can bring Disney into your world with Apple Vision Pro. We are looking forward to sharing more with you in the coming months."

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## Is Disney reviving Metaverse efforts?

Late last year, Disney released an [augmented reality movie starring Brie Larson](https://mixed-news.com/en/disney-releases-augmented-reality-enabled-movie-with-brie-larson/) on Disney Plus that, when paired with a tablet or smartphone, brought digital content into the living room. More content was announced, but nothing has come since.

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Just a few months later, the Wall Street Journal even reported that [Disney was shutting down its own Metaverse division](https://mixed-news.com/en/disney-closes-its-metaverse-division-50-employees-laid-off/) and laying off fifty of its employees as part of a larger downsizing. However, it seems that the entertainment company has not completely given up on immersive storytelling. What Disney's plans are will be revealed in the coming months.

Sources: [Apple (YouTube)](https://www.youtube.com/watch?v=TX9qSaGXFyg)

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