Top SEO Basics You Should Master - Neil Patel
Some key SEO basics include keyword research, on-page optimization, link building, and content creation. On-page SEO focuses on optimizing ...
speedy page loading
Your hosting platform is another important aspect of SEO. Make sure you choose a platform that offers <anchor>speedy page loading</anchor> and robust security. Faster loading speeds can help your site rank higher and support a better user experience.
Speed Is A Killer - Why Decreasing Page Load Time Can Drastically Increase Conversions
Speed Is A Killer - Why Decreasing Page Load Time Can Drastically Increase Conversions

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Captivating your audience and winning top organic search results aren’t given or bought; they’re earned.



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- [Content MarketingCaptivate and convert your audience with compelling content creation and strategy expertise.](https://npdigital.com/solutions/earned-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=earned-media&utm_term=content-marketing)
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- [Influencer MarketingHarness the power of influencers to amplify your brand’s reach and impact with Influencer Marketing mastery.](https://npdigital.com/solutions/earned-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=earned-media&utm_term=influencer-marketing)
- [Organic Social MediaIgnite your social media presence and cultivate meaningful connections with Organic Social Media strategies.](https://npdigital.com/solutions/earned-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=earned-media&utm_term=organic-social-media)
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- Your audiences don’t follow a linear path to conversion. Customers consult an average of 10 sources, and 90% switch between devices and platforms to complete tasks online. Winning paid media strategies require full-funnel focus and optimization across Google, Meta, Amazon, and more.



We impress your audiences in the moments that matter to them. If you’re not delivering consistent, eye-catching messaging along the way, your competitors likely are. We can help you take your campaigns from bust to boom.



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- [Programmatic & DisplayFrom precision targeting to eye-catching visuals, our programmatic and display solutions drive impactful impressions that lead to conversions — delivering your message with unrivaled efficiency.](https://npdigital.com/solutions/paid-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=paid-media&utm_term=programmatic-display)
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- [Performance CreativeData-inspired creativity to boost conversions.](https://npdigital.com/solutions/paid-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=paid-media&utm_term=performance-creative)

- Our mission is to convert limitless imagination into compelling content that sparks meaningful conversation, ultimately driving actionable results.



Our enriched suite of solutions produces a higher caliber of marketing and captures a progressive advertising shift toward a synchronous blend of digital and traditional, forging stronger marketing outcomes in branding and performance.



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- [Graphic & Motion DesignOur team of highly talented graphic and motion designers lead the charge in developing original brand identities, various print and digital graphic assets and 2D and 3D animations.](https://npdigital.com/solutions/creative/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=creative&utm_term=graphic-motion-design)
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- Imagine a platform that allows you to reverse engineer your competitors’ search, content marketing, and social media marketing strategy. Wouldn’t it be nice to be notified when something changes so you can stay ahead of the competition?



We process and analyze billions of data-points every month with Ubersuggest, our proprietary search tech that’s available for free in 234 countries. That same technology has been integrated with our agency workflow, enabling our teams to deliver better results, faster.



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[Blog](https://neilpatel.com/blog/) / How to Increase Page Speed

# How to Increase Page Speed

![Neil Patel](https://neilpatel.com/wp-content/uploads/2020/04/about-neil-patel-60x60.png)

I hope you enjoy reading this blog post.
If you want my team to just do your marketing for you, [click here](https://neilpatel.com/consulting/?utm_medium=orgnc&utm_source=blog&utm_campaign=us-mkt-campaigns-sql-services-consulting&utm_content=consulting&utm_term=entry-cta-top-of-the-blog-banner).

Author: Neil Patel\|Co Founder of [NP Digital](https://npdigital.com) & Owner of [Ubersuggest](https://ubersuggest.com)

![Graphic for How to Increase Website Speed](https://neilpatel.com/wp-content/uploads/2021/03/How-to-Increase-Website-Speed_Featured-Image.png)

If a user clicks through to a page on your website and finds themself waiting more than a few seconds for your page to load, they are likely to leave your page and can cost you a conversion.

Luckily there’s a remedy to increase page speed, but it involves the identification of the issue or issues causing [slow lead times](https://neilpatel.com/blog/prevent-ab-testing-speed/).

Since it can be difficult to pinpoint what’s wrong, you can use tools such as [Google’s PageSpeed Insights](https://developers.google.com/speed/pagespeed/insights/) to help. Google PageSpeed considers several factors for an overall score load time score. When you [analyze page speed](https://neilpatel.com/blog/google-pagespeed-insights/), Google gives you a list of metrics that contribute to the score. Let’s find out what those metrics are.

## **Increase Page Speed with Google PageSpeed Insights Field Data**

The first set [Google PageSpeed Insights](https://neilpatel.com/blog/google-pagespeed-insights/) gives you is called field data. This includes a variety of aspects of your site. (You can also learn more about [core web vitals](https://neilpatel.com/blog/core-web-vitals/) and how it will affect speed and SERP performance.)

![Page speed insights for How to Increase Website Speed](https://neilpatel.com/wp-content/uploads/2021/03/Increase-Website-Speed-3.jpg)

## 1\. **First Contentful Paint (FCP)**

[FCP](https://developer.mozilla.org/en-US/docs/Glossary/First_contentful_paint) is when your browser renders the initial information. That includes text, images (including background images), non-white canvas, and scalable vector graphics (SVG).

## 2\. **Largest Contentful Paint (LCP)**

[LCP](https://www.searchenginejournal.com/largest-contentful-paint-lcp/374690/#close) is a Google experience metric that measures the time it takes for the largest bit of information on the page to load. Google uses LCP as a ranking factor for pages.

## 3\. **Cumulative Layout Shift (CLS)**

[CLS](https://www.searchenginejournal.com/cumulative-layout-shift/371946/#close) is another ranking factor for Google. It’s an unexpected shift—meaning jumping around to other locations on your screen—of page elements as it loads. It’s an indication of poor coding and can be caused by images, ads, videos, contact forms, and fonts.

## 4\. **First Input Delay (FID)**

FID measures site response time when a user first interacts with it. If your user clicks on a video, the time it takes to play a video is your FID.

## Using **Lab Data** to Increase Page Speed

The second set of elements is called lab data. It includes the elements above, as well as total blocking time, time to interactive, and speed index.

![Lab data for How to Increase Website Speed](https://neilpatel.com/wp-content/uploads/2021/03/Increase-Website-Speed-2.jpg)

## 1\. **Speed Index (SI)**

SI measures the average time it takes for all elements on a page to become visible. Measured in milliseconds, it calculates the time it takes for visual elements to load above the fold—the part of a webpage seen before a user has to scroll.

## 2\. **Time to Interactive (TTI)**

TTI measures how long it takes for all of the interactive elements on a page to become fully functional. It’s the time between the First Contentful Paint to the time the page can handle the user’s input.

## 3\. **Total Blocking Time (TBT)**

TBT measures the time between time to first contentful paint and the time a site becomes interactive.

## **Why Is It Important to Improve Page Speed?**

Page speed affects user experience, which can make or break your site. Faster page speed makes for a better user experience and can increase page views and conversions and reduce bounce rate. Let’s get into more detail on the benefits of improving page speed.

## **1\. Improve User Experience by Increasing Website Speed**

According to our [research](https://neilpatel.com/blog/loading-time/), 47 percent of consumers expect a website to load in no more than two seconds.

![Load time & abandonment rates for How to Increase Website Speed](https://neilpatel.com/wp-content/uploads/2022/01/page-abandon-rates-how-to-increase-website-speed.png)

Every second afterward damages user experience. Viewers don’t want to wait for your page to load, and they’ll often bounce to find another business with a better user experience.

## **2\. Increase Page Views**

You might have noticed that some of the metrics I mentioned above, namely LCP and CLS, affect Google page ranking. In their quest to provide high-quality search results for users, Google includes metrics measuring load times. So, the better your page speed, the [better ranking you may get on Google](https://www.crazyegg.com/blog/speed-up-your-website/).

## 3\. **Increase Conversions**

If your pages load quickly, it stands to reason your users will be happier and more willing to turn into customers. In [12 case studies conducted by HubSpot](https://blog.hubspot.com/marketing/page-load-time-conversion-rates), they found decreasing page load time increased conversions by anywhere from three to 17 percent.

We did the math. If you’re an e-commerce site making $10,000 a day, a one-second page delay could cost you $2.5 million per year.

## 4\. **Lower Bounce Rate**

According to [Think with Google,](https://www.thinkwithgoogle.com/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks/) when your page load time increases from one second to three seconds, the probability of bounce increases by 32 percent. If it rises from one to five seconds, that probability increases 90 percent.

The difference of a few seconds is the difference between keeping and converting users and watching them go elsewhere.

## **8 Ways to Increase Page Speed**

To get a baseline for your current page speed, test your site using a tool like Google PageSpeed Insights.

![Google PageSpeed Insights for How to Increase Website Speed](https://neilpatel.com/wp-content/uploads/2022/01/pagespeed-insights-how-to-increase-website-speed.png)

It will prompt you to enter a URL, then take a few minutes to analyze your page.

When it’s done, you’ll get an overall score that looks like this.

![Google PageSpeed Insights score for How to Increase Website Speed](https://neilpatel.com/wp-content/uploads/2022/01/pagespeed-insights-score-how-to-increase-website-speed.jpg)

This is a pretty low score, but don’t panic. [Google explains](https://web.dev/performance-scoring/) a number of factors can affect the final score and even cause it to fluctuate. Some of these factors include:

1. conducting A/B tests
2. changing the ads on your page
3. changes in internet traffic routing
4. testing on different devices, such as a high-performance desktop and a low-performance laptop
5. browser extensions that inject JavaScript, which can add or modify network requests
6. antivirus software

Google can analyze these factors and serve you a list of opportunities and diagnostics to help you speed up your page load time.

![Google PageSpeed Insights opportunities for How to Increase Website Speed](https://neilpatel.com/wp-content/uploads/2022/01/pagespeed-insights-opps-how-to-increase-website-speed.jpg)

You can also try the following actions to increase page speed:

## **1\. Limit Redirects**

The more redirects you have, the longer it takes the server to find and load the correct page. Eliminate unnecessary redirects wherever you can.

## **2\. Include the Trailing Slash**

Don’t forget to [include the trailing slash](https://www.searchenginejournal.com/technical-seo/page-speed/#close) at the end of the URL. By doing so, you’re telling the server there are no file directories to search, and this page is the final destination.

So, instead of www.neilpatel.com/ubersuggest, your URL should read [www.neilpatel.com/ubersuggest/](https://www.neilpatel.com/ubersuggest/).

It will shave a fraction of a second off your load time, where every millisecond counts.

## **3\. Compress and Optimize Images**

Large image files or [a lot of images](https://neilpatel.com/blog/optimize-images-web-design/) can take up a lot of your page load time. Make sure all your images are resized and compressed correctly.

They should be saved in the right format as well. [PNG and JPEG files](https://searchengineland.com/images-easiest-page-speed-win-269742) are the most easily compressed, and every browser supports them.

Compressing an image reduces the size of the file and is represented in kilobytes and megabytes. As a general rule, high-quality images can be [compressed by 60% to 80%](https://www.bluehost.com/resources/best-practices-for-compressing-resizing-images/). You should never have an image larger than 1MB.

Resizing changes the size of the image on the page. Hero images may take up the entire width of your site (or about 1900 pixels), while smaller images should be 700 pixels or fewer. You can always size down, but it’s very difficult to size up without an image looking pixelated.

## **4\. Use a Content Delivery Network (CDN)**

With a [CDN](https://www.akamai.com/us/en/cdn/what-is-a-cdn.jsp), a network of servers hosts your site locally to speed up page load times. A user in Dublin accessing a website hosted in Los Angeles, for example, wouldn’t have to ping the server of origin but rather a closer one in Ireland.

By spreading out the content on multiple servers, it reduces the number of requests to the server of origin, which slows down load times.

## **5\. Limit Plugins and Extra Page Elements**

Plugins, JavaScript, and other extra elements add to page load time. Include only those elements that are necessary for your page.

Of course, there are plugins made to help with site speed. Plugins that automatically resize images, minify code, and defer JavaScript loading can help with page speed. You have to determine if the bells and whistles these plugins allow are worth the trade-off with page speed.

## **6\. Minify Your HTML or CSS**

When you [minify your site’s code](https://www.imperva.com/learn/performance/minification/), you take out all the spaces, notes, and extra markup developers use to make their code readable and easier to work on down the road. A server doesn’t need all that to read HTML, JavaScript, or CSS, and it can get in the way when it tries to load a page.

There are tools to help you minify your sites:

- YUI Compressor from Yahoo! for CSS
- Google Closure Compiler for JavaScript
- Microsoft Ajax Minifier for CSS
- HTMLMinifier for HTML

## **7\. Utilize Caching**

When a site [caches](https://blog.hubspot.com/marketing/how-to-reduce-your-websites-page-speed), the server saves copies of its pages, so it doesn’t have to start from scratch every time it loads the site. By using caching, you can reduce time.

## **8\. Choose Your Web Host Carefully**

When it comes to web hosting, you get what you pay for. Cheaper plans may not be able to handle as much traffic, which could slow your page speed.

There are [four kinds of web hosting services](https://www.quicksprout.com/website-speed/) you can choose from:

- **Shared Hosting:** A single server hosts multiple small sites. The price for shared hosting is low, but a surge in traffic to any other hosted sites can slow down yours.
- **VPS Hosting:** A virtual private server, or VPS, hosts many sites, but each site has a virtual “spot” dedicated only to them. Because it’s virtual, it gives you more resources, potentially reducing the risk of site speed issues related to traffic.
- **Dedicated Server Hosting:** One site is hosted on a single server. Although more expensive, it helps to lower or eliminate the risk of losing site speed due to other sites’ traffic surges.
- **Cloud Hosting:** Websites are hosted on a network of virtual and physical servers that offer more resources and more flexibility. If you suddenly get a surge in traffic, a virtual host will scale up to handle it.

To choose the right hosting service for your site, consider the sizes of your site and budget.

## **Conclusion**

[A fast load time](https://neilpatel.com/blog/mobile-site-load-faster/) has always been an important component of user experience. Now that it’s one of Google’s components in its ranking algorithm, page speed has become critical for ranking and page views.

To improve page speed, look out for common issues that cause pages to load slowly like the images too large or you’re using too many plugins.

If you are unsuccessful or overwhelmed by following practices that increase page speed, [our agency is here to walk you through the steps.](https://neilpatel.com/consulting/)

_Have you taken a look at your site speed? What were the most common causes of slower load time for you?_

![Consulting with Neil Patel](https://neilpatel.com/wp-content/themes/neilpatel/images/blog/np2.png)

See How My Agency Can Drive More Traffic to Your Website

- **SEO** \- unlock more SEO traffic. See real results.
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About the author:

Neil Patel

Co Founder of [NP Digital](https://npdigital.com) & Owner of [Ubersuggest](https://ubersuggest.com)

He is the co-founder of [NP Digital](https://npdigital.com). The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

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About Neil Patel

He is the co-founder of [NP Digital](https://npdigital.com). The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

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Tools

- [SEO Analyzer](https://neilpatel.com/seo-analyzer/)
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- [AI SEO Meta Tags](https://neilpatel.com/ai-seo-meta-tags/)
- [AI Social](https://neilpatel.com/ai-social/)
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- [Website Traffic Checker](https://neilpatel.com/website-traffic-checker/)
- [Chrome Extension](https://chrome.google.com/webstore/detail/ubersuggest/nmpgaoofmjlimabncmnmnopjabbflegf)
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Do you want more traffic?

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NP Digital offers:



- ![Data & Analytics](https://neilpatel.com/wp-content/themes/neilpatel/images/menu/data-analytics.svg)Data & Analytics
- ![Earned Media](https://neilpatel.com/wp-content/themes/neilpatel/images/menu/earned-media.svg)Earned Media
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- Customers expect a personal connection to the brands they prefer. Our DAI team uses data, technology, and analytics to better define customer audiences and the journeys that they take. Those insights make our marketing more addressable and the customer touch-points more personalized.



CMO’s expect more from their digital marketing dollars. Our advanced analytics specialists deliver dashboards and predictive models that help both internal and external teams make the right decisions and optimizations.



[› Learn more](https://npdigital.com/solutions/data-analytics/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=data-analytics&utm_term=learn-more)





Focus areas



- [Data Analytics & InsightsGain a deeper understanding of your customers and marketing performance through forecasting, full-funnel exploration, and campaign impact analyses.](https://npdigital.com/solutions/data-analytics/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=data-analytics&utm_term=data-analytics-insights)
- [Dashboard DevelopmentOur dashboards provide easy-to-read marketing performance visuals based on your preferred metrics hierarchy.](https://npdigital.com/solutions/data-analytics/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=data-analytics&utm_term=dashboard-development)
- [Conversion Rate OptimizationIncrease conversion rates and decrease customer acquisition costs through improved testing programs.](https://npdigital.com/solutions/data-analytics/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=data-analytics&utm_term=cro)
- [User Experience (UX)Improve the UX for websites and landing pages using a combination of design best practices, page engagement data, competitive analysis, and user testing.](https://npdigital.com/solutions/data-analytics/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=data-analytics&utm_term=ux)
- [Front End DevelopmentTransform website design ideas into reality with seamless UX and innovative, data-driven web development solutions.](https://npdigital.com/solutions/data-analytics/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=data-analytics&utm_term=front-end-development)
- [Ad OperationsIntegrate new or existing marketing platforms. Create, implement, and QA site tags and data integrations to stay ahead of media landscape changes.](https://npdigital.com/solutions/data-analytics/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=data-analytics&utm_term=ad-operations)

- Earned media is complicated. Google’s algorithm changed 729 times, just in 2022. Our algorithmic-proof strategies not only help align websites with Google best practices, they ensure optimal visibility across other earned media platforms, like Google Play, the App Store, YouTube, Amazon and Pinterest.



Captivating your audience and winning top organic search results aren’t given or bought; they’re earned.



[› Learn more](https://npdigital.com/solutions/earned-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=earned-media&utm_term=learn-more)





Focus areas



- [Search Engine OptimizationSkyrocket your online visibility and dominate search rankings with powerful SEO strategies.](https://npdigital.com/solutions/earned-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=earned-media&utm_term=seo)
- [App Store OptimizationUnlock your app’s potential with expert ASO techniques for maximum discoverability and user engagement.](https://npdigital.com/solutions/earned-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=earned-media&utm_term=aso)
- [Content MarketingCaptivate and convert your audience with compelling content creation and strategy expertise.](https://npdigital.com/solutions/earned-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=earned-media&utm_term=content-marketing)
- [Digital PRElevate your brand’s reputation and gain exposure through strategic Digital PR solutions.](https://npdigital.com/solutions/earned-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=earned-media&utm_term=digital-pr)
- [Influencer MarketingHarness the power of influencers to amplify your brand’s reach and impact with Influencer Marketing mastery.](https://npdigital.com/solutions/earned-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=earned-media&utm_term=influencer-marketing)
- [Organic Social MediaIgnite your social media presence and cultivate meaningful connections with Organic Social Media strategies.](https://npdigital.com/solutions/earned-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=earned-media&utm_term=organic-social-media)
- [Email MarketingUnlock the potential of personalized and engaging email campaigns with results-driven Email Marketing solutions.](https://npdigital.com/solutions/earned-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=earned-media&utm_term=email-marketing)

- Your audiences don’t follow a linear path to conversion. Customers consult an average of 10 sources, and 90% switch between devices and platforms to complete tasks online. Winning paid media strategies require full-funnel focus and optimization across Google, Meta, Amazon, and more.



We impress your audiences in the moments that matter to them. If you’re not delivering consistent, eye-catching messaging along the way, your competitors likely are. We can help you take your campaigns from bust to boom.



[› Learn more](https://npdigital.com/solutions/paid-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=paid-media&utm_term=learn-more)





Focus areas



- [Media Strategy & PlanningNavigate the paid media world with confidence. Our strategic paid media expertise transforms your goals into a comprehensive media roadmap, optimizing exposure and brand resonance.](https://npdigital.com/solutions/paid-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=paid-media&utm_term=media-strategy-planning)
- [Paid SearchUnlock and maximize your business potential with targeted paid search campaigns that drive traffic, amplify conversions, and boost ROI.](https://npdigital.com/solutions/paid-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=paid-media&utm_term=paid-search)
- [Paid SocialElevate your brand’s online presence and engagement through our paid social strategies. Connect with your audience, spark conversations, and achieve remarkable results.](https://npdigital.com/solutions/paid-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=paid-media&utm_term=paid-social)
- [Programmatic & DisplayFrom precision targeting to eye-catching visuals, our programmatic and display solutions drive impactful impressions that lead to conversions — delivering your message with unrivaled efficiency.](https://npdigital.com/solutions/paid-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=paid-media&utm_term=programmatic-display)
- [MarketplacesUnlock new avenues of product sales growth through marketplaces. Leverage our expertise to optimize your presence on diverse e-commerce platforms, expand your customer base, and maximize revenue.](https://npdigital.com/solutions/paid-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=paid-media&utm_term=marketplaces)
- [StreamingStreaming success redefined. Win with our streaming video and audio strategies, you can engage your target audiences and cultivate a loyal following.](https://npdigital.com/solutions/paid-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=paid-media&utm_term=streaming)
- [Performance CreativeData-inspired creativity to boost conversions.](https://npdigital.com/solutions/paid-media/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=paid-media&utm_term=performance-creative)

- Our mission is to convert limitless imagination into compelling content that sparks meaningful conversation, ultimately driving actionable results.



Our enriched suite of solutions produces a higher caliber of marketing and captures a progressive advertising shift toward a synchronous blend of digital and traditional, forging stronger marketing outcomes in branding and performance.



[› Learn more](https://npdigital.com/solutions/creative/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=creative&utm_term=learn-more)





Focus areas



- [Creative StrategyA strategic division that focuses on helping your business gain high visibility by creating effective and measurable marketing campaigns, brand optimization and thought leadership.](https://npdigital.com/solutions/creative/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=creative&utm_term=creative-strategy)
- [BrandingWe help businesses create, develop, and maintain a unique brand identity that resonates with their target audience. Name creation, identity system, brand architecture, messaging platform and more.](https://npdigital.com/solutions/creative/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=creative&utm_term=branding)
- [Content ProductionWe deliver on visually stunning content designed to meet our partners’ goals. Our projects are supported by the industry’s leading directors, photographers, cinematographers, writers, stylists and artists!](https://npdigital.com/solutions/creative/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=creative&utm_term=content-production)
- [Website DesignWebsite design and development services built for performance. Our expert team crafts visually stunning, user-friendly sites optimized for speed, responsiveness, and conversion.](https://npdigital.com/solutions/creative/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=creative&utm_term=website-design)
- [Graphic & Motion DesignOur team of highly talented graphic and motion designers lead the charge in developing original brand identities, various print and digital graphic assets and 2D and 3D animations.](https://npdigital.com/solutions/creative/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=creative&utm_term=graphic-motion-design)
- [Audio ProductionWe collaborate with vocalists, song writers, musicians, voice-overs artists and more, our producers deliver state-of-the-art music, podcast, radio spots and other audible projects.](https://npdigital.com/solutions/creative/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=creative&utm_term=audio-production)

- Imagine a platform that allows you to reverse engineer your competitors’ search, content marketing, and social media marketing strategy. Wouldn’t it be nice to be notified when something changes so you can stay ahead of the competition?



We process and analyze billions of data-points every month with Ubersuggest, our proprietary search tech that’s available for free in 234 countries. That same technology has been integrated with our agency workflow, enabling our teams to deliver better results, faster.



[› Learn more](https://npdigital.com/solutions/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=technology&utm_term=learn-more)





Focus areas



- [Ubersuggest](https://neilpatel.com/ubersuggest/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=technology&utm_term=ubersuggest)
- [Answer The Public](https://answerthepublic.com/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=technology&utm_term=answer-the-public)
- [Google Ads Grader](https://adsgrader.com/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=technology&utm_term=google-ads-grader)
- [CrazyEgg](https://npdigital.com/solutions/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=technology&utm_term=crazyegg)
- [Scout SEO](https://npdigital.com/solutions/?utm_medium=ref&utm_source=blog&utm_campaign=referral-services-menu&utm_content=technology&utm_term=scout-seo)

- [Results](https://npdigital.com/work/?utm_medium=ref&utm_source=blog&utm_campaign=referral-blog-menu&utm_content=menu-blog&utm_term=neil-patel-blog-menu#results)
- [Training](https://neilpatel.com/training/)
- Tools
  - [SEO Analyzer](https://neilpatel.com/seo-analyzer/)
  - [AnswerThePublic](https://answerthepublic.com/)
  - [A/B Testing Calculator](https://neilpatel.com/ab-testing-calculator/)
  - [Ubersuggest](https://neilpatel.com/ubersuggest/)
  - [Ads Grader](https://adsgrader.com/?utm_medium=ref&utm_source=ads-grader&utm_campaign=us-mkt-campaigns-mql-tool-ads-grader&utm_content=menu-ads-grader&utm_term=referral-ads-grader)
  - [Mail Grader](https://mailgrader.com/?utm_medium=ref&utm_source=neilpatel-website&utm_campaign=organic-neilpatel-website&utm_content=menu-top&utm_term=tools-menu)
  - [Backlinks Checker](https://neilpatel.com/backlinks/)
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  - [AI SEO Meta Tags](https://neilpatel.com/ai-seo-meta-tags/)
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  - [Website Traffic Checker](https://neilpatel.com/website-traffic-checker/)
  - [Chrome Extension](https://chrome.google.com/webstore/detail/ubersuggest/nmpgaoofmjlimabncmnmnopjabbflegf)
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Marketing team sizeI don’t have a marketing team1 person2-5 people6-10 people10+ people

Business typeEcommerceProfessional ServicesSaaSOther

IndustryAnimal & PetApparel, Fashion & JewelryArts & EntertainmentAttorneys, Law & LegalAutomotive (Sales & Rental)Beauty, Cosmetics & Personal CareCareer & EmploymentEducation, Coaching & InstructionFarming, Agriculture & SustainabilityFinance, Banks, Investments & AccountingFitness, Supplements & VitaminsHealth-Related, Wellness & MedicalHeavy Industry, Energy & ManufacturingHome Improvement, HVAC, Roofing, Furniture, DecorInsuranceLogistics & TransportationMarketing, Advertising, PR & Digital ServicesPharmaReal EstateRestaurants, Foods & BeveragesTravel, Hotel & TourismOther

ChallengesNeed more awareness and trafficNot enough leadsLeads not converting into salesThe current strategy is not workingA mix of the above

Number of employees1 - 56 - 2526 - 100100+

Your urgency for hiring helpI need help IMMEDIATELYI need to start working on it THIS QUARTERI have 6 MONTHS to decideI have more than A YEARGathering information for DIYNot a priority

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