6 Best Practices That Will Improve Your Digital Marketing Strategy
A digital marketing strategy is a plan to reach your customers through all digital channels. It's essential because it gives you a framework for how to use ...
digital transformation
The fast-paced nature of digital channels has forced marketers to become agile enough to implement cutting-edge trends in their own marketing strategies. With <anchor>digital transformation</anchor> taking a firm grip on the economy, now's the time to act and define or update your company's marketing efforts.
Prepare your Organization for Digital Transformation with Forrester
Prepare your Organization for Digital Transformation with Forrester

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# Digital Transformation

Competing in the digital age of the customer means transitioning to a digital business. But digital transformation is not just about leveraging emerging technology. Digital transformation means applying the right technologies to create or update internal processes or customer experiences that rise to the changing business demands and new customer requirements. It is also the journey of moving to a digital-first business model with the speed and nimbleness to change rapidly, exploit technology to create lean operations and differentiation, and free up internal resources across the enterprise to do more complex tasks. Digital leaders today are shifting to new organizational structures and customer-led operating models that take advantage of emerging technology and partner innovation networks. Prepare your organization for digital transformation with Forrester’s insights.

[Discover how Forrester supports IT leaders.](/technology/)

## Insights

Blog

## [Cross-Functional Org Models Boost Innovation And Operational Efficiency](https://www.forrester.com/blogs/cross-functional-org-models-boost-innovation-and-operational-efficiency/)

[Dan Bieler](https://www.forrester.com/blogs/author/dan_bieler/ "Dan Bieler")
6 hours ago

Cross-functional org models can have a big impact on your digital transformation. Learn how to determine which cross-functional org models are best suited to your business objectives.

[Read More](https://www.forrester.com/blogs/cross-functional-org-models-boost-innovation-and-operational-efficiency/)

Podcast

## [Digital Doubles Vs. Digital Twins: Unraveling The Distinctions](https://www.forrester.com/what-it-means/ep381-digital-doubles-digital-twins/)

[What It Means](/what-it-means)
August 29, 2024

There are digital doubles and digital twins. How can you tell the two apart? And more importantly, are either (or both) right for your organization? Vice President and Principal Analyst Paul Miller and Senior Analyst Stephanie Liu provide clarity in this episode.

[Listen Now](https://www.forrester.com/what-it-means/ep381-digital-doubles-digital-twins/)

### Don’t Miss Our Global Tech Summits

#### Attend our Technology & Innovation Summits for breakthrough research, strategies, and best practices to achieve high-performance IT, embrace AI, and fuel growth with emerging technology. Meet with a Forrester analyst to get perspective on your priorities.

[Find A Summit Near You](https://www.forrester.com/events/technology/)

Blog

## [The 10 Most Important Cloud Trends For 2024](https://www.forrester.com/blogs/the-ten-most-important-cloud-trends-for-2024/)

[Tracy Woo](https://www.forrester.com/blogs/author/tracy_woo/ "Tracy Woo")
August 15, 2024

Curious about the top cloud trends in 2024? Learn three of the top 10 cloud trends for 2024 in this preview of a new report.

[Read More](https://www.forrester.com/blogs/the-ten-most-important-cloud-trends-for-2024/)

Blog

## [Announcing The Modern Application Development Services Landscape, Q3 2024](https://www.forrester.com/blogs/announcing-the-modern-application-development-services-vendor-landscape-q3-2024/)

[Diego Lo Giudice](https://www.forrester.com/blogs/author/diego_lo_giudice/ "Diego Lo Giudice")
August 1, 2024

Modern Application Development Services Defined Clients want more autonomy to better control their own innovation and development capabilities to build modern and up-to-date custom applications. In Forrester’s Priorities Survey, 2024, 64% of business and technology professionals said that bringing more development in-house would be a high or critical priority for their IT organization over the \[…\]

[Read More](https://www.forrester.com/blogs/announcing-the-modern-application-development-services-vendor-landscape-q3-2024/)

Blog

## [AIOps Drives Observability And Business Outcomes In IT](https://www.forrester.com/blogs/aiops-drives-observability-and-business-outcomes-in-it/)

[Carlos Casanova](https://www.forrester.com/blogs/author/carlos_casanova/ "Carlos Casanova")
July 10, 2024

AIOps is a critical tool for IT leaders aiming to run high-performance organizations and drive business outcomes. Learn more about the benefits of AIops in this preview of our upcoming Technology & Innovation Summit North America.

[Read More](https://www.forrester.com/blogs/aiops-drives-observability-and-business-outcomes-in-it/)

Blog

## [Announcing The First Forrester Wave™ On Accounts Payable Invoice Automation](https://www.forrester.com/blogs/announcing-the-first-forrester-wave-on-accounts-payable-invoice-automation/)

[Meng Liu](https://www.forrester.com/blogs/author/meng_liu/ "Meng Liu")
July 8, 2024

Learn three key differentiators for vendors in the accounts payable invoice automation (APIA) landscape in this preview of the new report, The Forrester Wave™: Accounts Payable Invoice Automation, Q3 2024.

[Read More](https://www.forrester.com/blogs/announcing-the-first-forrester-wave-on-accounts-payable-invoice-automation/)

Blog

## [Architects Demonstrate Value By Showcasing Business Outcomes](https://www.forrester.com/blogs/architects-demonstrate-value-by-showcasing-business-outcomes/)

[Stéphane Vanrechem](https://www.forrester.com/blogs/author/stephane_vanrechem/ "Stéphane Vanrechem")
July 3, 2024

Enterprise architecture teams must take action to demonstrate their value to the overall business — read this blog for some key best practices and activities that EA professionals can undertake.

[Read More](https://www.forrester.com/blogs/architects-demonstrate-value-by-showcasing-business-outcomes/)

### Will Your Emerging Tech Strategy Put You In Debt?

#### Learn how to deploy new tech without accruing technical debt by leveraging the models included in our technical debt toolkit.

[Get The Tech Debt Toolkit](https://www.forrester.com/technology/managing-technical-debt/)

Podcast

## [Top 10 Emerging Technologies For 2024](https://www.forrester.com/what-it-means/ep373-top-emerging-tech-2024/)

[What It Means](/what-it-means)
June 27, 2024

The pace of technology innovation can make it hard to keep an eye on the tech horizon. In this episode, Vice President of Emerging Tech Portfolio Brian Hopkins walks through this year’s list of the top 10 emerging technologies, describing when each technology will bring value to users.

[Listen Now](https://www.forrester.com/what-it-means/ep373-top-emerging-tech-2024/)

Blog

## [Forrester’s Top 10 Emerging Technologies For 2024: As AI Dominates, Security Becomes Paramount](https://www.forrester.com/blogs/top-10-emerging-technologies-for-2024/)

[Brian Hopkins](https://www.forrester.com/blogs/author/brian_hopkins/ "Brian Hopkins")
June 25, 2024

Forrester’s list of the top 10 emerging technologies for 2024 reflects the continued dominance of AI but also emphasizes the growing importance of security in our increasingly connected world. Get a deep dive on the top 10 list in this blog post.

[Read More](https://www.forrester.com/blogs/top-10-emerging-technologies-for-2024/)

Blog

## [The 2024 DCIS Forrester Wave™ Reignites The Promise Of Truly Unified Channels](https://www.forrester.com/blogs/the-2024-dcis-forrester-wave/)

[Christina McAllister](https://www.forrester.com/blogs/author/christina_mcallister/ "Christina McAllister")
June 21, 2024

The Forrester Wave™: Digital Customer Interaction Solutions, Q2 2024, is now live! In this first-ever evaluation of the digital customer interaction solutions (DCIS) market, we analyzed 34 product and strategy criteria for the 11 most important vendors in this space (listed alphabetically): \[24\]7.ai, ASAPP, eGain, Gladly, iAdvize, Intercom, Khoros, LivePerson, Sprinklr, Unblu, and Verint. When \[…\]

[Read More](https://www.forrester.com/blogs/the-2024-dcis-forrester-wave/)

Blog

## [Adapt Or Die: Banks Face An Extinction Event](https://www.forrester.com/blogs/adapt-or-die-banks-face-an-extinction-event/)

[Huard Smith](https://www.forrester.com/blogs/author/huard_smith/ "Huard Smith")
June 17, 2024

Legacy, monolithic banking systems are inflexible, siloed, and product-centric; closed, batch-based, unintelligent, and security-challenged. This puts them in existential danger.

[Read More](https://www.forrester.com/blogs/adapt-or-die-banks-face-an-extinction-event/)

Blog

## [Announcing The Forrester Wave™: Continuous Automation And Testing Services, Q2 2024](https://www.forrester.com/blogs/announcing-the-forrester-continuous-automation-testing-cat-services-q2-2024/)

[Diego Lo Giudice](https://www.forrester.com/blogs/author/diego_lo_giudice/ "Diego Lo Giudice")
June 14, 2024

We evaluated 13 of the top continuous automation and testing services players. Get three key takeaways in this preview of the new Wave report.

[Read More](https://www.forrester.com/blogs/announcing-the-forrester-continuous-automation-testing-cat-services-q2-2024/)

Podcast

## [It’s Not The Payment Method That Matters, It’s The Experience](https://www.forrester.com/what-it-means/ep371-digital-payments/)

[What It Means](/what-it-means)
June 13, 2024

As payment options have proliferated, they’ve become more than just a way to make a purchase. What should brands consider as they develop or add payment options to appeal to buyers? This week on What It Means, Principal Analyst Lily Varón shares insights and explains what’s ahead for digital payments.

[Listen Now](https://www.forrester.com/what-it-means/ep371-digital-payments/)

Blog

## [The ERP World Is Busy With Acquisitions](https://www.forrester.com/blogs/the-erp-world-is-busy-with-acquisitions/)

[Akshara Naik Lopez](https://www.forrester.com/blogs/author/akshara_naik-lopez/ "Akshara Naik Lopez")
June 12, 2024

SAP and IFS announce key acquisitions, furthering the breadth and depth of their software capabilities and adding customer value.

[Read More](https://www.forrester.com/blogs/the-erp-world-is-busy-with-acquisitions/)

Blog

## [The Dawn Of The Age Of Agents](https://www.forrester.com/blogs/the-dawn-of-the-age-of-agents/)

[Manuel Geitz](https://www.forrester.com/blogs/author/manuel_geitz/ "Manuel Geitz")
June 12, 2024

So are personal genAI agents really coming and how will they impact consumer behavior? Get updates and insights on the "Age of Agents" in this post.

[Read More](https://www.forrester.com/blogs/the-dawn-of-the-age-of-agents/)

Blog

## [Web Content Management Software Is On A Growth Tear](https://www.forrester.com/blogs/web-content-management-software-is-on-a-growth-tear/)

[Chuck Gahun](https://www.forrester.com/blogs/author/chuck_gahun/ "Chuck Gahun")
May 30, 2024

Forrester’s forecast of the total addressable market for web content management software reveals that it will grow at a 13.5% compound annual growth rate through 2028, faster than the broader software market.

[Read More](https://www.forrester.com/blogs/web-content-management-software-is-on-a-growth-tear/)

Blog

## [Announcing The Enterprise Architecture Management Suites Landscape, Q2 2024](https://www.forrester.com/blogs/announcing-the-enterprise-architecture-management-suites-landscape-q2-2024/)

[Stéphane Vanrechem](https://www.forrester.com/blogs/author/stephane_vanrechem/ "Stéphane Vanrechem")
May 24, 2024

Enterprise Architecture Management Suites Are An Architect’s Ally Enterprise architecture management suites (EAMSes) are fundamental to running a successful architecture practice. EAMS tools are being used to help architecture teams manage architecture risk, reduce cost, and support organizations in proactively managing their technical debt. AI use cases are flourishing in this market, freeing up architects’ \[…\]

[Read More](https://www.forrester.com/blogs/announcing-the-enterprise-architecture-management-suites-landscape-q2-2024/)

### How CIOs Can Pave The Way For A Growth Agenda

#### Don't get caught unprepared for this CIO change. Read our report on tech leaders' new role in driving a growth agenda with a customer-centric technology strategy.

[Read The Report](/technology/the-cios-role-in-the-growth-agenda/)

Blog

## [With Selipsky Out, What’s Next For AWS?](https://www.forrester.com/blogs/with-selipsky-out-whats-next-for-aws/)

[Lee Sustar](https://www.forrester.com/blogs/author/lee_sustar/ "Lee Sustar")
May 15, 2024

AWS announced this week that Adam Selipsky will depart as CEO and Matt Garman, AWS senior VP of sales and marketing, would replace him in June. Find out what the implications of this move could be at a critical time for AWS and the broader cloud market overall.

[Read More](https://www.forrester.com/blogs/with-selipsky-out-whats-next-for-aws/)

Blog

## [GreenOps, FinOps, And The Sustainable Cloud](https://www.forrester.com/blogs/greenops-finops-and-the-sustainable-cloud/)

[Dario Maisto](https://www.forrester.com/blogs/author/dario_maisto/ "Dario Maisto")
May 10, 2024

Rising consumer pressure and new regulatory reporting requirements have opened the door to a new approach: GreenOps, or the practice of minimizing a cloud environment’s carbon footprint through the efficient use of cloud resources. Learn more about GreenOps in this post.

[Read More](https://www.forrester.com/blogs/greenops-finops-and-the-sustainable-cloud/)

Blog

## [Modernize Your Cloud Governance To Match Today’s Cloud Strategy](https://www.forrester.com/blogs/modernize-your-cloud-governance-to-match-todays-cloud-strategy/)

[Tracy Woo](https://www.forrester.com/blogs/author/tracy_woo/ "Tracy Woo")
April 17, 2024

As the cloud landscape adapts to new changes, there is a renewed interest in cloud governance programs. But implementation of cloud governance may prove to be more difficult than expected. Find out why.

[Read More](https://www.forrester.com/blogs/modernize-your-cloud-governance-to-match-todays-cloud-strategy/)

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