SEO Basics: How to Get Started with Search Engine Optimisation
Content creation is part and parcel of any basic SEO strategy. Once you've identified the relevant keywords that you want to target, you need to ...
search engine results page
SEO stands for search engine optimisation. Essentially, it’s a set of practices intended to improve your website’s relevance, quality, performance, and user experience, to boost its visibility on search engines. It’s all about one upping your competitors by ranking higher in the SERP ( <anchor>search engine results page</anchor>) using organic (unpaid) means. Here is why SEO is important:
What Are SERPs & Why Are They Important for SEO?
What Are SERPs & Why Are They Important for SEO?

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- [What Is SEO?For people that are new to search engine optimization.](/hub/seo/what-is-seo)
- [SEO ChecklistCovers technical SEO, On-page SEO, and keyword research.](/seo-checklist)
- [SEO Audit Checklist18-step guide to get higher Google rankings.](/seo-site-audit)
- [SEO StrategyLearn exactly how to create a strategy, step by step.](/seo-strategy)
- [Keyword Research for SEOExactly how to do keyword research in 2024.](/keyword-research)
- [SEO Competitor AnalysisLearn how to outrank your rivals in the SERPs.](/seo-competitor-analysis)
- [Google E-E-A-TUnderstand what it is and how to demonstrate it.](/google-e-e-a-t)
- [Internal Linking for SEOKey for any site that wants higher rankings in Google.](/hub/seo/internal-links)
- [Keyword Research for SEOFind and target the right search terms for your content](/keyword-research)
- [Technical SEOTechnical SEO is still SUPER important.](/technical-seo-guide)
- [On-Page SEOOptimize for UX, bounce rate, search intent, and more.](/on-page-seo)
- [Ecommerce SEOBoost your online store’s visibility in search results](/ecommerce-seo)

- [SEO Basics: A Beginners GuideStart your SEO journey with fundamental concepts](/seo-basics-for-beginners)
- [The Ultimate SEO TutorialMaster SEO from start to finish](/seo-tutorial)
- [Pillar PagesThe foundation of an effective SEO strategy.](/pillar-pages)
- [How to Do SEO for Your New WebsiteLaunch your site with a strong SEO foundation](/seo-for-new-website)
- [Important SEO TipsQuick wins to improve your search engine rankings](/actionable-seo-tips)
- [Small Business SEOEffective strategies to compete locally and beyond](/small-business-seo)
- [Schema MarkupMaster schema markup to enhance SEO.](/schema-markup-guide)
- [Internal LinkingOptimize internal links for better SEO.](/hub/seo/internal-links)
- [Website Migration ChecklistEssential steps for a smooth site migration.](/website-migration-checklist)

- [What Is Content Marketing?Comprehensive guide for beginners](/hub/content/what-is-content-marketing)
- [SEO Copywriting: The Definitive GuideWrite content that ranks and converts](/seo-copywriting)
- [How to Write a Blog Post: The Definitive GuideCraft engaging posts that readers love](/write-a-blog-post)
- [12 Content Marketing TrendsStay ahead with the latest strategies](/content-marketing-this-year)
- [What Is a Content Strategy?Plan your content for maximum impact](/hub/content/content-strategy)
- [Content Marketing ExamplesGet inspired by successful campaigns](/content-marketing-examples)
- [How to Scale Content CreationProduce more high-quality content efficiently](/scale-content)
- [Content Writing 101Tips, strategies and advanced techniques.](/hub/content/writing)
- [Types of Content MarketingExplore diverse formats to engage your audience](/hub/content/types)
- [CopywritingDiscover best practices, get insights](/seo-copywriting)

- [Link Building for SEOAn in-depth guide, complete with case studies](/link-building)
- [What are Backlinks?Understand the backbone of off-page SEO](/hub/seo/backlinks)
- [How to Get High Quality Backlinks7 proven strategies for building high quality backlinks](/high-quality-backlinks)
- [Link Building StrategiesAll the tactics you need to know](/link-building-strategies)
- [7 Link Building ServicesTrusted outreach services to boost your backlink profile](/link-building-services)
- [How To Do a Backlink AuditAnalyze your link profile to uncover opportunities](/step-by-step-backlink-audit)
- [Skyscraper MethodBoost traffic with this popular technique](/skyscraper-technique)
- [Increase Website Authority](/increase-domain-authority)

- [Competitor AnalysisLearn how to analyze your competitors effectively.](/competitor-analysis)
- [Effective Product Page ExamplesBest examples of high-converting product pages.](/product-page-examples)
- [Popular Social Media PlatformsTop social media platforms you need to know.](/social-media-platforms)
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- [Keyword GeneratorFinds relevant terms from a seed keyword.](/tools/keyword-generator)

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- [Clearscope ReviewEvaluates Clearscope’s content optimization capabilities.](/clearscope-review)
- [Majestic SEO ReviewReviews Majestic’s backlink analysis tool.](/majestic-seo-review)
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- [What Is SEO?For people that are new to search engine optimization.](/hub/seo/what-is-seo)
- [SEO ChecklistCovers technical SEO, On-page SEO, and keyword research.](/seo-checklist)
- [SEO Audit Checklist18-step guide to get higher Google rankings.](/seo-site-audit)
- [SEO StrategyLearn exactly how to create a strategy, step by step.](/seo-strategy)
- [Keyword Research for SEOExactly how to do keyword research in 2024.](/keyword-research)
- [SEO Competitor AnalysisLearn how to outrank your rivals in the SERPs.](/seo-competitor-analysis)
- [Google E-E-A-TUnderstand what it is and how to demonstrate it.](/google-e-e-a-t)
- [Internal Linking for SEOKey for any site that wants higher rankings in Google.](/hub/seo/internal-links)
- [Keyword Research for SEOFind and target the right search terms for your content](/keyword-research)
- [Technical SEOTechnical SEO is still SUPER important.](/technical-seo-guide)
- [On-Page SEOOptimize for UX, bounce rate, search intent, and more.](/on-page-seo)
- [Ecommerce SEOBoost your online store’s visibility in search results](/ecommerce-seo)

- SEO Fundamentals

- [SEO Basics: A Beginners GuideStart your SEO journey with fundamental concepts](/seo-basics-for-beginners)
- [The Ultimate SEO TutorialMaster SEO from start to finish](/seo-tutorial)
- [Pillar PagesThe foundation of an effective SEO strategy.](/pillar-pages)
- [How to Do SEO for Your New WebsiteLaunch your site with a strong SEO foundation](/seo-for-new-website)
- [Important SEO TipsQuick wins to improve your search engine rankings](/actionable-seo-tips)
- [Small Business SEOEffective strategies to compete locally and beyond](/small-business-seo)
- [Schema MarkupMaster schema markup to enhance SEO.](/schema-markup-guide)
- [Internal LinkingOptimize internal links for better SEO.](/hub/seo/internal-links)
- [Website Migration ChecklistEssential steps for a smooth site migration.](/website-migration-checklist)

- Content Marketing

- [What Is Content Marketing?Comprehensive guide for beginners](/hub/content/what-is-content-marketing)
- [SEO Copywriting: The Definitive GuideWrite content that ranks and converts](/seo-copywriting)
- [How to Write a Blog Post: The Definitive GuideCraft engaging posts that readers love](/write-a-blog-post)
- [12 Content Marketing TrendsStay ahead with the latest strategies](/content-marketing-this-year)
- [What Is a Content Strategy?Plan your content for maximum impact](/hub/content/content-strategy)
- [Content Marketing ExamplesGet inspired by successful campaigns](/content-marketing-examples)
- [How to Scale Content CreationProduce more high-quality content efficiently](/scale-content)
- [Content Writing 101Tips, strategies and advanced techniques.](/hub/content/writing)
- [Types of Content MarketingExplore diverse formats to engage your audience](/hub/content/types)
- [CopywritingDiscover best practices, get insights](/seo-copywriting)

- Link Building

- [Link Building for SEOAn in-depth guide, complete with case studies](/link-building)
- [What are Backlinks?Understand the backbone of off-page SEO](/hub/seo/backlinks)
- [How to Get High Quality Backlinks7 proven strategies for building high quality backlinks](/high-quality-backlinks)
- [Link Building StrategiesAll the tactics you need to know](/link-building-strategies)
- [7 Link Building ServicesTrusted outreach services to boost your backlink profile](/link-building-services)
- [How To Do a Backlink AuditAnalyze your link profile to uncover opportunities](/step-by-step-backlink-audit)
- [Skyscraper MethodBoost traffic with this popular technique](/skyscraper-technique)
- [Increase Website Authority](/increase-domain-authority)

- Marketing

- [Competitor AnalysisLearn how to analyze your competitors effectively.](/competitor-analysis)
- [Effective Product Page ExamplesBest examples of high-converting product pages.](/product-page-examples)
- [Popular Social Media PlatformsTop social media platforms you need to know.](/social-media-platforms)
- [How to Create a Website (from Scratch)Step-by-step guide to building a website in 2024.](/how-to-create-a-website)

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- [Keyword Research ToolDiscover new keywords and performance data to use in your site content.](/tools/keyword)
- [Backlink CheckerDiscover who’s linking to you and your competitors.](/tools/backlink-checker)
- [Website Authority CheckerEnter a domain to evaluate its overall quality and SEO performance.](/tools/website-authority)
- [Keyword Rank CheckerEnter your domain to identify find your top traffic driving keywords.](/tools/rank-checker)
- [Keyword Difficulty CheckerEvaluate how hard it is to rank for specific keywords.](/tools/keyword-difficulty-checker)
- [SERP CheckerAnalyze top-ranking pages and SERP features for any keyword.](/tools/serp-checker)
- [Website Traffic CheckerEnter a domain and explore all of the traffic sources.](/tools/website-traffic-checker)
- [Keyword GeneratorFinds relevant terms from a seed keyword.](/tools/keyword-generator)

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- [SEO ToolsOur top picks for optimizing your site.](/best-free-seo-tools)
- [Keyword Research ToolsBest tools for uncovering keywords.](/keyword-research-tools)
- [Content Marketing ToolsEssential tools for content marketers.](/best-content-marketing-tools)
- [Link Building ToolsTop tools to boost your backlink profile.](/link-building-tools)
- [Rank Tracking ToolsThe best tools to monitor rankings.](/best-rank-tracking-tools)
- [Local SEO ToolsBest tools for local SEO strategies.](/local-seo-tools)
- [SEO Agency ToolsTop software solutions for SEO agencies.](/seo-software-agencies)
- [AI SEO ToolsTop SEO tools with AI capabilities.](/ai-seo-tools)
- [Sitemap Generator ToolsBest tools for creating XML sitemaps.](/sitemap-generator-tools)
- [Digital Marketing ToolsEffective tools for every budget.](/best-digital-marketing-tools)
- [ChatGPT AlternativesWe tested dozens to find the best of the best.](/chatgpt-alternatives)

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- [Semrush ReviewComprehensive analysis of Semrush’s tool suite.](/semrush-review)
- [Ahrefs ReviewIn-depth look at Ahrefs’ features and performance.](/ahrefs-review)
- [Ahrefs vs SemrushCompares Ahrefs and Semrush for SEO.](/ahrefs-vs-semrush)
- [Clearscope ReviewEvaluates Clearscope’s content optimization capabilities.](/clearscope-review)
- [Majestic SEO ReviewReviews Majestic’s backlink analysis tool.](/majestic-seo-review)
- [Surfer SEO ReviewAssesses Surfer SEO’s optimization features.](/surfer-seo)
- [Serpstat ReviewAnalyzes Serpstat’s SEO and PPC tools.](/serpstat-review)
- [SparkToro ReviewReviews SparkToro’s audience research capabilities.](/sparktoro-review)

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- What Are SERPs?

SEO Friendly Web Design

Keyword Research Strategies

# What Are SERPs?

![Brian Dean](https://secure.gravatar.com/avatar/ff8eab31fb6066670f6d0fe9d9f0166f?s=96&d=mm&r=g)

Written by [Brian Dean](/blog/authors/brian-dean)

Last updated Apr. 29, 2024

Search Engine Results Pages (also known as “SERPs” or “SERP”) are Google’s response to a user’s search query. SERPs tend to include organic search results, paid Google Ads results, [Featured Snippets](https://backlinko.com/hub/seo/featured-snippets), Knowledge Graphs and video results.

In other words:

You type (or say) something to Google. And the SERP is what you get back.

![Search Engine Results Page](https://api.backlinko.com/app/uploads/2019/08/search-engine-results-page.png)

Even though [Google now has dozens of SERP features](https://moz.com/learn/seo/serp-features "Google SERP features") that appear on the first page, the two most important categories are paid results and organic results.

![Search Engine Results Page – Paid and Organic](https://api.backlinko.com/app/uploads/2019/08/search-engine-results-page-paid-and-organic.png)

The paid results are from advertisers bidding on keywords via [Google Ads](https://ads.google.com/ "Google Ads"). Although Google Ads [take ad relevancy into account](https://support.google.com/google-ads/answer/140351?hl=en "Google ads take ad relevancy into account"), their placement essentially goes to the highest bidder.

The organic results are “earned” placements that are determined by Google’s algorithm to be the overall best, most relevant results for a given search.

### Free Google SERP Checker

Explore the largest keyword database.

Analyze![Backlinko Logo](https://api.backlinko.com/app/themes/backlinko/dist/images/semrush-logo_50c66e41.svg)![Semrush Logo](https://api.backlinko.com/app/themes/backlinko/dist/images/backlinko-logo_fcd71cff.svg)

### Why Are SERPs Important for Search Engine Optimization (SEO)?

The [SERPs](https://www.semrush.com/blog/serp/?utm_campaign=serps&utm_source=backlinko.com&utm_medium=referral "What Is a SERP?") determine how your site appears on Google’s first page.

For example, let’s say you rank your site on the first page of Google for the keyword “how to start a website”.

That’s great… until you see that SERP features push the #1 result to well below the fold.

![SERP features push top result below the fold](https://api.backlinko.com/app/uploads/2019/08/serp-features-push-top-result-below-the-fold.png)

Which means that, even if you crack page 1, you probably aren’t going to get many clicks.

On the other hand, the SERP for “ [link building](https://backlinko.com/link-building)” is much less busy.

![Link Building First Page SERP](https://api.backlinko.com/app/uploads/2020/06/link-building-first-page-serp.png)

It’s basically 10 blue links. Which means that your organic result has a good chance of getting clicked on.

There’s also another important factor to keep in mind when it comes to evaluating the SERPs: “no-click searches”.

[According to Sparktoro](https://sparktoro.com/blog/google-ctr-in-2018-paid-organic-no-click-searches/ "There are more 'no-click searches' than ever before"), there are more “no-click searches” than ever before.

![Jumpshot no click searhes 2016 to 2018](https://api.backlinko.com/app/uploads/2019/08/jumpshot-no-click-searches-2016-2018.png)

And these no-click searches are largely due to SERP features (especially [Featured Snippets](https://support.google.com/webmasters/answer/6229325?hl=en "Featured Snippets")).

For example, let’s say you search for “when did Google start”.

!["when did Google start" SERPs](https://api.backlinko.com/app/uploads/2019/08/when-did-google-start-serps.png)

Why would you click on any of the 10 blue links in the search results when you get your answer right there on the first page?

That’s why you want to target keywords that don’t have a ton of SERP features. That way, your result will stand out and get clicked on

With that, here are the elements of a typical Google SERP:

### Organic Search Results

The organic results are determined by Google’s complex algorithm ( [which has 200+ ranking signals](https://backlinko.com/google-ranking-factors "Google has 200+ ranking signals")).

Even though Google’s algorithm is top secret, they have publicly confirmed a few key ranking factors, including:

- [Off-page SEO signals](https://backlinko.com/off-page-seo-guide) (the number of websites linking to a specific page. Also known as “ [backlinks](https://backlinko.com/backlinks-guide "Backlinks Guide")”)
- [On-page SEO signals](https://backlinko.com/on-page-seo "On-page SEO") (the keywords you use on your page)
- Site loading speed
- Brand presence and trust signals

A standard organic search result snippet includes:

- Page title (title tag)
- Page URL
- Meta description

![Organic search results snippet example](https://api.backlinko.com/app/uploads/2019/08/organic-search-results-snippet-example.png)

Google sometimes adds features to specific organic snippets.

For example, if they consider a page’s published date important they’ll show that:

![SERP Published Date Shown](https://api.backlinko.com/app/uploads/2020/06/serp-published-date-shown.png)

Or, for certain results, they’ll show “ [sitelinks](https://support.google.com/webmasters/answer/47334?hl=en "Sitelinks")” below the result.

![SERP With Sitelinks](https://api.backlinko.com/app/uploads/2020/06/serp-with-sitelinks.png)

Sitelinks link to sections of a page. Or to related pages on the same website.

And, when [Schema](https://moz.com/learn/seo/schema-structured-data "Schema") is used on a page, Google will sometimes add review stars, images, and event info that turn a normal result into a “ [Rich Snippet](https://backlinko.com/hub/seo/snippets "Rich Snippets")”.

![Rich Snippet Data Taken From Page's HTML](https://api.backlinko.com/app/uploads/2019/08/rich-snippet-data-taken-from-html.png)

### Paid Search Results

Paid search results are marked with a small “Ad” icon in the top left corner of their snippet.

![Paid search results' ads](https://api.backlinko.com/app/uploads/2019/08/paid-search-results-ads.png)

[According to Rank Ranger](https://www.rankranger.com/google-serp-features "Google SERP features"), ads appear on 51.61% of page one SERPs.

![RankRanger – Ads on first page of SERPs](https://api.backlinko.com/app/uploads/2019/08/rank-ranger-ads-on-first-page-of-serps.png)

And when ads do appear, there’s an average of 3.10 ads per page.

![RankRanger – Ads per page](https://api.backlinko.com/app/uploads/2019/08/rank-ranger-ads-per-page.png)

And for really competitive, high-value search terms, Google will put ads at the bottom of the SERPs too.

![Ads at the bottom of SERPs page](https://api.backlinko.com/app/uploads/2019/08/ads-at-the-bottom-of-serps-page.png)

Because ads appear at the top and bottom of the page, they can crowd out the organic results.

![Ads at the top and bottom of SERPs page](https://api.backlinko.com/app/uploads/2019/08/ads-at-top-and-bottom-of-serps-page.png)

That said: I don’t recommend avoiding keywords that have lots of ads. Even though the ads will likely reduce your [CTR](https://backlinko.com/hub/seo/organic-ctr "CTR"), the fact that people are bidding on these terms show that the traffic is valuable.

In fact, I usually specifically target terms with lots of ads and a high “ [commercial intent](https://backlinko.com/commercial-intent "Commercial Intent")”. Sure, I may not get as many clicks. But the clicks that I do get are that much more valuable.

### Featured Snippets

Featured Snippets are a short section of content pulled from a webpage or video.

Here’s an example:

![Featured Snippet example](https://api.backlinko.com/app/uploads/2019/08/featured-snippet-example.png)

According to an industry study by Ahrefs, [12% of all SERPs have a Featured Snippet](https://ahrefs.com/blog/featured-snippets-study/ "12% of all SERPs have a Featured Snippet").

![Ahrefs Featured Snippet study](https://api.backlinko.com/app/uploads/2019/08/ahrefs-featured-snippet-study.png)

Common types of Featured Snippets include:

- FAQ: A short paragraph in response to “What is” and “Who is” types of searches
- Bulleted List: For rankings and “best of” lists
- Numbered List: Used for instructions, DIY, recipes, ordered tasks
- Tables: a visual display of dates, prices, rates… or any data presented in a table

Although most Featured Snippets contain text…

![Featured Snippet with text](https://api.backlinko.com/app/uploads/2019/08/featured-snippet-with-text.png)

….Google has started to add “Video Featured Snippets” to the results.

![Featured Snippet with video](https://api.backlinko.com/app/uploads/2019/08/featured-snippet-with-video.png)

Featured Snippets are both a threat and an opportunity.

Featured Snippets are a threat because they almost always show up at the very top of the SERPs. Which pushes the organic results down the page.

![Featured Snippet pushes organic results down](https://api.backlinko.com/app/uploads/2019/08/featured-snippet-pushes-organic-results-down.png)

In fact, Featured Snippets appear so high on Google’s first page that many people refer to the Featured Snippet spot as “Position #0”.

Featured Snippets are an opportunity because YOUR content can show up inside of a Featured Snippet.

And when it does, you can find yourself with a super high organic CTR.

For example, my site currently ranks in the Featured Snippet box for “link building tools”.

![Link Building Tools Post Featured Snippet](https://api.backlinko.com/app/uploads/2020/06/link-building-tools-post-featured-snippet.png)

And, according to [the Google Search Console](https://backlinko.com/google-search-console "Google Search Console"), it’s one of the main reasons that my CTR is 8.3%.

![Link Building Tools – Clickthrough Rate](https://api.backlinko.com/app/uploads/2019/08/link-building-tools-click-through-rate.png)

### Direct Answer Box

[18% of search results](https://www.rankranger.com/google-serp-features "18% of search results have direct answers") have “Direct Answers”, which are a direct answer to a specific question.

Here’s an example:

![Direct Answer Box example](https://api.backlinko.com/app/uploads/2019/08/direct-answer-box-example.png)

The answers that Google spits out are considered public domain. So, unlike a Featured Snippet, they don’t credit a source or link to the answer.

### Knowledge Graph and Knowledge Panel

Knowledge Graphs and panels usually show up on the right side of the organic results.

![HubSpot Knowledge Graph](https://api.backlinko.com/app/uploads/2019/08/hubspot-knowledge-graph.png)

They’re basically “baseball card” stats for a company or important person.

Most of this data is scraped from hand-picked sources (like Wikipedia and Crunchbase).

### Local Packs

Local Packs show up for local searches, like “comic book store Boston” and “comic book store near me”.

![Local Pack SERP example](https://api.backlinko.com/app/uploads/2019/08/local-pack-serp-example.png)

They can also appear when Google feels that a “normal” search needs a few local results. For example, if you search for “plumber”, Google knows that you’re probably looking for a plumber nearby.

### Google Image Results

Google will feature results from Google Images for keywords where images make sense, like “cute cats” or “blue cars”.

![Google Images result for "blue cars"](https://api.backlinko.com/app/uploads/2019/08/google-images-result-for-blue-cars.png)

### Video Results

These usually show up as a pack of 3 videos… with a carousel to see more.

![Videos Results In SERP](https://api.backlinko.com/app/uploads/2020/06/videos-results-in-serp.png)

88% of video results [are pulled from YouTube](https://blogs.perficient.com/2018/03/19/why-youtube-is-really-powerful-in-google-search-heres-why-158/ "88% of video results are pulled from YouTube").

It’s not known exactly how Google decides which results should have a video. But it’s likely based partly on the keyword itself and their own split testing.

For example, someone searching for “how to paint a garage” probably wants to see a video. Which is why Google shows a video carousel for that term.

![Video results for "how to paint a garage"](https://api.backlinko.com/app/uploads/2019/08/video-results-for-how-to-paint-a-garage.png)

### People Also Ask

This is a new-ish feature that Google usually inserts in the middle of the SERP.

![People Also Ask Section Example](https://api.backlinko.com/app/uploads/2020/06/people-also-ask-section-example.png)

And when you click on one, it expands out with an answer to that question.

![People Also Ask Section Expanded](https://api.backlinko.com/app/uploads/2020/06/people-also-ask-section-expanded.png)

According to Moz, [58% of Google’s results](https://moz.com/blog/new-desktop-people-also-search-for-box "58% of Google’s results contain a People Also Ask SERP feature") contain a People Also Ask SERP feature.

Pro Tip: The People Also Ask section is GREAT for content topic ideas.

For example, when you search for “keyword research”, you get a list of these questions related to that term.

![People Also Ask – "keyword research"](https://api.backlinko.com/app/uploads/2019/08/people-also-ask-keyword-research.png)

All of these are GREAT questions to answer in the form of blog posts, videos and podcasts.

### Twitter Results

Here’s where Google pulls the latest tweets from a specific Twitter account.

For example, when you search for SEMrush, it shows their Twitter account… with links to their last 3 tweets.

![Latest three tweets appear in search results](https://api.backlinko.com/app/uploads/2019/08/latest-three-tweets-appear-in-search-results.png)

### Top Stories

These are links to news articles about a specific topic.

!["Playstation 4" Top Stories](https://api.backlinko.com/app/uploads/2019/08/playstation-4-top-stories.png)

Contrary to popular belief, Top Stories don’t only show up when you search for trending keywords.

For example, take a keyword like “weight loss”. The search volume for this term is pretty stable. Yet, when you search for “Weight Loss”, there is always a Top Stories section in the SERPs.

!["Weight Loss" Top Stories](https://api.backlinko.com/app/uploads/2019/08/weight-loss-top-stories.png)

Note: Unlike most of the other SERP features on this list, your site has to be [Google News approved](https://support.google.com/news/publisher-center/answer/6204050 "Google News approved site") to get in the Top Stories section.

### Google Shopping Results

Google Shopping Results (also known as “Product Listing Ads”) are results that appear for keywords around a specific product.

Here’s an example:

![Product Listing Ads](https://api.backlinko.com/app/uploads/2019/08/product-listing-ads.png)

Even though most Google Shopping Results are ads, [they feature select organic results too](https://www.practicalecommerce.com/measuring-traffic-from-google-shoppings-new-organic-listings "Google Shopping Results feature select organic results too").

Because most Google Shopping Results appear at the very top of the page… even above traditional ads.

![Product Listing Ads above traditional ads](https://api.backlinko.com/app/uploads/2019/08/product-listing-ads-above-traditional-ads.png)

Learn More

[SERP Features Glossary](https://weareroast.com/news/serp-features-2019/ "SERP Features Glossary"): A giant list of (updated) SERP features that Google currently uses.

[How to Appear in Google’s Answer Boxes](https://www.youtube.com/watch?v=pojj6yXLOqA "How to Appear in Google's Answer Boxes"): A practical and clear video from Moz on getting your site inside of the coveted “#0” Featured Snippet spot.

8 Resources

- [What Is SEO?](/hub/seo/what-is-seo)
- [Search Engine Positioning](/hub/seo/search-engine-positioning)
- [SEO vs. SEM](/hub/seo/seo-vs-sem)
- [Search Engine Ranking Factors](/hub/seo/ranking-factors)
- [SEO Best Practices](/hub/seo/best-practices)
- [SEO Metrics](/hub/seo/metrics)
- [SEO Friendly Web Design](/hub/seo/seo-friendly-design)
- [What Are SERPs?](/hub/seo/serps)

Free Tools

- [Keyword Research Tool](/tools/keyword)
- [Rank Checker](/tools/rank-checker)
- [Website Authority Checker](/tools/website-authority)
- [Backlink Checker](/tools/backlink-checker)
- [Keyword Generator Tool](https://backlinko.com/tools/keyword-generator)
- [Website Traffic Checker](https://backlinko.com/tools/website-traffic-checker)

[Next Keyword Research Strategies](/hub/seo/keyword-research-strategies) [Previous SEO Friendly Web Design](/hub/seo/seo-friendly-design) [Next Keyword Research Strategies](/hub/seo/keyword-research-strategies)

More Topics

[All Topics](/hub/seo "All Topics")

[6 ResourcesUser Experience Signals](/hub/seo/ux)

[5 ResourcesSEO Tools and Software](/hub/seo/software)

[7 ResourcesAdvanced SEO Strategies](/hub/seo/advanced)

[4 ResourcesKeyword Research Strategies](/hub/seo/keyword-research-strategies)

[8 ResourcesContent Optimization Strategies](/hub/seo/optimizing-content)

[6 ResourcesTechnical SEO](/hub/seo/technical)

[5 ResourcesLink Building for SEO](/hub/seo/link-building-seo)

[6 ResourcesUser Experience Signals](/hub/seo/ux)

[5 ResourcesSEO Tools and Software](/hub/seo/software)

[7 ResourcesAdvanced SEO Strategies](/hub/seo/advanced)

[4 ResourcesKeyword Research Strategies](/hub/seo/keyword-research-strategies)

[8 ResourcesContent Optimization Strategies](/hub/seo/optimizing-content)

[6 ResourcesTechnical SEO](/hub/seo/technical)

[5 ResourcesLink Building for SEO](/hub/seo/link-building-seo)

[6 ResourcesUser Experience Signals](/hub/seo/ux)

[5 ResourcesSEO Tools and Software](/hub/seo/software)

[7 ResourcesAdvanced SEO Strategies](/hub/seo/advanced)

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