What Is Digital Marketing? Types, Strategies & Best Practices - Forbes
Social media, SEO and email are the most popular digital marketing techniques, but you may find a different mix works best for your target ...
SMART goals
Before engaging in any type of digital marketing, you must establish <anchor>SMART goals</anchor>. Specifically, what do you want to accomplish? Examples of top digital marketing goals include:
The Ultimate Guide to S.M.A.R.T. Goals – Forbes Advisor
The Ultimate Guide to S.M.A.R.T. Goals – Forbes Advisor

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- ![US](https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/usa-icon.svg)United States

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- [Business Formation](https://forbes.com/advisor/business/)


Business Formation



- [Business Formation](https://forbes.com/advisor/business/)
- Best Ofs



[Best LLC Services](https://www.forbes.com/advisor/business/best-llc-service/) [Best Registered Agent Services](https://www.forbes.com/advisor/business/best-registered-agent-services/)

- Guides



[How To Start An LLC](https://www.forbes.com/advisor/business/how-to-set-up-an-llc-in-7-steps/) [How To Start A Business](https://www.forbes.com/advisor/business/how-to-start-a-business/) [How To Get A Business License](https://www.forbes.com/advisor/business/how-to-get-a-business-license/) [How To Register A Business Name](https://www.forbes.com/advisor/business/how-register-business-name/) [Cost To Form An LLC](https://www.forbes.com/advisor/business/cost-to-form-llc/) [Small Business Ideas](https://www.forbes.com/advisor/business/small-business-ideas/) [What Is A Registered Agent](https://www.forbes.com/advisor/business/what-is-registered-agent/)

- Reviews



[LegalZoom Review](https://www.forbes.com/advisor/business/software/legalzoom-llc-review/) [ZenBusiness Review](https://www.forbes.com/advisor/business/zenbusiness-review/) [Bizee Review](https://www.forbes.com/advisor/business/incfile-review/) [Rocket Lawyer Review](https://www.forbes.com/advisor/business/rocket-lawyer-review/) [Active Filings Review](https://www.forbes.com/advisor/business/software/activefilings-review/) [Swyft Filings Review](https://www.forbes.com/advisor/business/swyft-filings-review/) [Northwest Registered Agent Review](https://www.forbes.com/advisor/business/services/northwest-registered-agent-review/) [BetterLegal Review](https://www.forbes.com/advisor/business/betterlegal-review/) [Filenow Review](https://www.forbes.com/advisor/business/filenow-review/) [Inc Authority Review](https://www.forbes.com/advisor/business/inc-authority-review/)


- [HR & Payroll](https://www.forbes.com/advisor/business)


HR & Payroll



- [HR & Payroll](https://www.forbes.com/advisor/business)
- Best Ofs



[Best Payroll Services](https://www.forbes.com/advisor/business/software/best-payroll-services/) [Best HR Software](https://www.forbes.com/advisor/business/software/best-human-resource-management-systems/) [Best HRIS Systems](https://www.forbes.com/advisor/business/software/hris-systems/) [Best Onboarding Software](https://www.forbes.com/advisor/business/software/best-onboarding-software/) [Best Workforce Management Software](https://www.forbes.com/advisor/business/software/best-workforce-management-software/) [Best Recruiting Software](https://www.forbes.com/advisor/business/software/best-recruiting-software/) [Best Performance Management Software](https://www.forbes.com/advisor/business/software/best-performance-management-software/) [Best PEO Services](https://www.forbes.com/advisor/business/software/best-peo-services/) [Best HR Outsourcing Services](https://www.forbes.com/advisor/business/software/best-hr-outsourcing-services/) [Best International Payroll Services](https://www.forbes.com/advisor/business/best-international-payroll-services/)

- Guides



[How To Do Payroll](https://www.forbes.com/advisor/business/how-to-do-payroll/) [Payroll Outsourcing Guide](https://www.forbes.com/advisor/business/payroll-outsourcing/) [How To Pay Employees](https://www.forbes.com/advisor/business/how-to-pay-employees/) [HR Software Pricing](https://www.forbes.com/advisor/business/hr-software-pricing/) [Employee Benefits Guide](https://www.forbes.com/advisor/business/employee-benefits/) [HR Compliance Guide](https://www.forbes.com/advisor/business/hr-compliance/) [HR Analytics Guide](https://www.forbes.com/advisor/business/hr-analytics/)

- Reviews



[OnPay Review](https://www.forbes.com/advisor/business/onpay-review/) [Gusto Review](https://www.forbes.com/advisor/business/gusto-review/) [Justworks Review](https://www.forbes.com/advisor/business/software/justworks-review/) [Paychex Flex Review](https://www.forbes.com/advisor/business/paychex-flex-review/) [ADP Run Review](https://www.forbes.com/advisor/business/adp-run-review/) [TriNet Review](https://www.forbes.com/advisor/business/software/trinet-review/) [Wave Payroll Review](https://www.forbes.com/advisor/business/software/wave-payroll-review/) [Paycor Review](https://www.forbes.com/advisor/business/software/paycor-review/) [Rippling Review](https://www.forbes.com/advisor/business/software/rippling-review/)


- [Web Design & Hosting](https://www.forbes.com/advisor/business/)


Web Design & Hosting



- [Web Design & Hosting](https://www.forbes.com/advisor/business/)
- Best Ofs



[Best Website Builders](https://www.forbes.com/advisor/business/software/best-website-builders/) [Best E-commerce Platforms](/advisor/business/software/best-ecommerce-platform/) [Best Blogging Platforms](https://www.forbes.com/advisor/business/software/best-blogging-platforms/) [Best Web Hosting Services](https://www.forbes.com/advisor/business/software/best-web-hosting-services/) [Best Domain Registrars](https://www.forbes.com/advisor/business/software/best-domain-registrar/) [Best Landing Page Builders](https://www.forbes.com/advisor/business/software/best-landing-page-builder/) [Best WordPress Hosting Services](https://www.forbes.com/advisor/business/software/best-wordpress-hosting-services/) [Best VPS Hosting Services](https://www.forbes.com/advisor/business/software/best-vps-hosting/) [Best Dedicated Hosting Services](https://www.forbes.com/advisor/business/software/best-dedicated-server-hosting/) [Best Shared Web Hosting Services](https://www.forbes.com/advisor/business/software/best-shared-hosting/)

- Guides



[How To Make A Website](https://www.forbes.com/advisor/business/how-to-make-a-website-for-your-business/) [How To Start An Online Store](https://www.forbes.com/advisor/business/how-to-start-an-online-store/) [How To Host A Website](https://www.forbes.com/advisor/business/how-host-own-website/) [How To Start A Blog](https://www.forbes.com/advisor/business/start-a-blog/) [How To Register A Domain Name](https://www.forbes.com/advisor/business/how-register-domain-name/) [How To Create A Business Email](https://www.forbes.com/advisor/business/how-to-create-business-email/) [How Much Does A Website Cost?](https://www.forbes.com/advisor/business/software/how-much-does-a-website-cost/) [Web Hosting Cost](https://www.forbes.com/advisor/business/website-hosting-cost/)

- Reviews



[Weebly Review](https://www.forbes.com/advisor/business/weebly-review/) [GoDaddy Review](https://www.forbes.com/advisor/business/software/godaddy-web-hosting/) [IONOS Review](https://www.forbes.com/advisor/business/software/ionos-review/) [Squarespace Review](https://www.forbes.com/advisor/business/software/squarespace-review/) [HostGator Review](https://www.forbes.com/advisor/business/software/hostgator-review/) [Wix Review](https://www.forbes.com/advisor/business/software/wix-review/) [Shopify Review](https://www.forbes.com/advisor/business/software/shopify-review/) [Hostinger Review](https://www.forbes.com/advisor/business/hostinger-review/) [WordPress Review](https://www.forbes.com/advisor/business/software/wordpress-review/) [Duda Review](https://www.forbes.com/advisor/business/software/duda-review/)


- [Payment Processing](https://forbes.com/advisor/business/)


Payment Processing



- [Payment Processing](https://forbes.com/advisor/business/)
- Best Ofs



[Best Credit Card Processing Companies](https://www.forbes.com/advisor/business/software/best-credit-card-processing-companies/) [Best Merchant Account Services](https://www.forbes.com/advisor/business/best-merchant-account-services/) [Best High Risk Merchant Account Services](https://www.forbes.com/advisor/business/best-high-risk-merchant-account-providers/) [Best POS Systems](https://www.forbes.com/advisor/business/software/best-pos-system-for-small-business/) [Best Restaurant POS Systems](https://www.forbes.com/advisor/business/software/best-restaurant-pos-systems/) [Best Retail POS Systems](https://www.forbes.com/advisor/business/software/best-retail-pos-system/) [Best Credit Card Readers](https://www.forbes.com/advisor/business/software/best-mobile-credit-card-readers/) [Best Payment Gateways](https://www.forbes.com/advisor/business/software/best-payment-gateways/) [Best ACH Payment Processing](https://www.forbes.com/advisor/business/software/best-ach-payment-processing/) [Cheap Credit Card Processing Services](https://www.forbes.com/advisor/business/accept-credit-card-payments-cheap/)

- Guides



[How To Accept Credit Card Payments](https://www.forbes.com/advisor/business/how-to-accept-credit-card-payments/) [How To Accept Online Payments](https://www.forbes.com/advisor/business/software/accept-online-payments/) [How To Accept ACH Payments](https://www.forbes.com/advisor/business/accept-ach-payments/) [How To Accept Apple Pay](https://www.forbes.com/advisor/business/how-accept-apple-pay/) [Credit Card Processing Fees](https://www.forbes.com/advisor/business/credit-card-processing-fees/) [What Is A Convenience Fee?](https://www.forbes.com/advisor/business/what-is-convenience-fee/)

- Reviews



[Square Review](https://www.forbes.com/advisor/business/software/square-review/) [Clover POS Review](https://www.forbes.com/advisor/business/software/best-payment-gateways/%20https://www.forbes.com/advisor/business/software/best-ach-payment-processing/%20https://www.forbes.com/advisor/business/accept-credit-card-payments-cheap/%20%20https://www.forbes.com/advisor/business/how-to-accept-credit-card-payments/%20https://www.forbes.com/advisor/business/software/accept-online-payments/%20https://www.forbes.com/advisor/business/accept-ach-payments/%20https://www.forbes.com/advisor/business/how-accept-apple-pay/%20https://www.forbes.com/advisor/business/credit-card-processing-fees/%20https://www.forbes.com/advisor/business/what-is-convenience-fee/%20%20https://www.forbes.com/advisor/business/software/square-review/%20https://www.forbes.com/advisor/business/toast-pos-review/) [Toast POS Review](https://www.forbes.com/advisor/business/software/clover-pos-review/) [TouchBistro Review](https://www.forbes.com/advisor/business/software/touchbistro-review/) [Lightspeed POS Review](https://www.forbes.com/advisor/business/software/lightspeed-pos-review/) [Stripe Review](https://www.forbes.com/advisor/business/software/stripe-review/) [Stax Review](https://www.forbes.com/advisor/business/software/stax-review/) [PayPal Review](https://www.forbes.com/advisor/business/software/paypal-review/) [Payment Depot Review](https://www.forbes.com/advisor/business/payment-depot-review/) [Helcim Review](https://www.forbes.com/advisor/business/software/helcim-review/)


- [VoIP & Communication](https://forbes.com/advisor/business/)


VoIP & Communication



- [VoIP & Communication](https://forbes.com/advisor/business/)
- Best Ofs



[Best VoIP Services](https://www.forbes.com/advisor/business/software/best-voip-service/) [Best Cheap VoIP Services](https://www.forbes.com/advisor/business/services/best-cheap-voip-services/) [Best VoIP Apps](https://www.forbes.com/advisor/business/software/best-voip-apps/) [Best Call Center Software](https://www.forbes.com/advisor/business/software/best-call-center-software/) [Best Answering Services](https://www.forbes.com/advisor/business/software/best-answering-services/) [Best Business Cell Phone Plans](https://www.forbes.com/advisor/business/software/best-business-cell-phone-plans/) [Best Webinar Software](https://www.forbes.com/advisor/business/software/best-webinar-software/) [Best Live Chat Software](https://www.forbes.com/advisor/business/software/best-live-chat-software/) [Best Auto Dialers](https://www.forbes.com/advisor/business/best-auto-dialer/) [Best Online Fax Services](https://www.forbes.com/advisor/business/software/best-online-fax-services/)

- Guides



[How to Get a Free Business Phone Number](https://www.forbes.com/advisor/business/services/free-business-phone-number/) [What Is VoIP?](https://www.forbes.com/advisor/business/software/what-voip/) [How To Set Up VoIP](https://www.forbes.com/advisor/business/software/how-to-set-up-voip-system/) [How To Send A Fax](https://www.forbes.com/advisor/business/how-to-send-fax/) [How To Get A Toll-Free Number](https://www.forbes.com/advisor/business/get-a-toll-free-number/) [How To Port A Phone Number](https://www.forbes.com/advisor/business/how-to-port-phone-number/)

- Reviews



[Google Voice Review](https://www.forbes.com/advisor/business/software/google-voice-review/) [RingCentral Review](https://www.forbes.com/advisor/business/software/ringcentral-review/) [Dialpad Review](https://www.forbes.com/advisor/business/software/dialpad-review/) [Intermedia Unite Review](https://www.forbes.com/advisor/business/software/intermedia-unite-review/) [Nextiva Review](https://www.forbes.com/advisor/business/software/nextiva-review/) [Grasshopper Review](https://www.forbes.com/advisor/business/software/grasshopper-review/) [Zoom Review](https://www.forbes.com/advisor/business/software/zoom-review/) [8x8 Review](https://www.forbes.com/advisor/business/software/8x8-review/) [Aircall Review](https://www.forbes.com/advisor/business/software/aircall-review/) [Ooma Office Review](https://www.forbes.com/advisor/business/software/ooma-office-review/)


- [Project Management](https://www.forbes.com/advisor/business/)


Project Management



- [Project Management](https://www.forbes.com/advisor/business/)
- Best Ofs



[Best Project Management Software](https://www.forbes.com/advisor/business/software/best-project-management-software/) [Best Free Project Management Software](https://www.forbes.com/advisor/business/software/free-project-management-software/) [Best Task Management Software](https://www.forbes.com/advisor/business/software/best-task-management-software/) [Best Gantt Chart Software](https://www.forbes.com/advisor/business/software/best-gantt-chart-software/) [Best Kanban Software](https://www.forbes.com/advisor/business/software/best-kanban-software/) [Best Construction Project Management Software](https://www.forbes.com/advisor/business/best-construction-project-management-software/) [Best Marketing Project Management Software](https://www.forbes.com/advisor/business/software/best-marketing-project-management-software/) [Best Enterprise Project Management Software](https://www.forbes.com/advisor/business/software/best-enterprise-project-management-software/)

- Guides



[What is Project Management?](https://www.forbes.com/advisor/business/what-is-project-management/) [Project Management Methodologies](https://www.forbes.com/advisor/business/project-management-methodologies/) [Gantt Chart](https://www.forbes.com/advisor/business/software/what-is-a-gantt-chart/) [Kanban Board](https://www.forbes.com/advisor/business/software/what-is-kanban-board/) [RACI Chart](https://www.forbes.com/advisor/business/raci-chart/) [S.M.A.R.T. Goals](https://www.forbes.com/advisor/business/smart-goals/) [Work Breakdown Structure (WBS)](https://www.forbes.com/advisor/business/what-is-work-breakdown-structure/) [Free Project Plan Template](https://www.forbes.com/advisor/business/project-plan-template/) [How To Create A Project Timeline](https://www.forbes.com/advisor/business/software/create-a-project-timeline/)

- Reviews



[ClickUp Review](https://www.forbes.com/advisor/business/software/clickup-review/) [Monday.com Review](https://www.forbes.com/advisor/business/software/mondaycom-review/) [Asana Review](https://www.forbes.com/advisor/business/software/asana-review/) [Smartsheet Review](https://www.forbes.com/advisor/business/software/smartsheet-review/) [Notion Review](https://www.forbes.com/advisor/business/software/notion-review/) [Teamwork Review](https://www.forbes.com/advisor/business/software/teamwork-review/) [Wrike Review](https://www.forbes.com/advisor/business/software/wrike-review/) [Jira Review](https://www.forbes.com/advisor/business/software/jira-review/) [Airtable Review](https://www.forbes.com/advisor/business/software/airtable-review/) [Trello Review](https://www.forbes.com/advisor/business/software/trello-review/)


- [Privacy & Security](https://www.forbes.com/advisor/business/)


Privacy & Security



- [Privacy & Security](https://www.forbes.com/advisor/business/)
- Best Ofs



[Best VPN](https://www.forbes.com/advisor/business/software/best-vpn/) [Best Antivirus Software](https://www.forbes.com/advisor/business/software/best-antivirus-software/) [Best Password Managers](https://www.forbes.com/advisor/business/software/best-password-managers/) [Best Free VPN](https://www.forbes.com/advisor/business/best-free-vpn/) [Best Cheap VPN](https://www.forbes.com/advisor/business/software/best-cheap-vpn/) [Best iPhone VPN](https://www.forbes.com/advisor/business/software/best-vpn-for-iphone/) [Best Android VPN](https://www.forbes.com/advisor/business/software/best-vpn-for-android/) [Best Business VPN](https://www.forbes.com/advisor/business/software/best-business-vpn/) [Best Gaming VPN](https://www.forbes.com/advisor/business/software/best-vpn-gaming/) [Best Netflix VPN](https://www.forbes.com/advisor/business/software/best-netflix-vpn/)

- Guides



[How To Set Up A VPN](https://www.forbes.com/advisor/business/software/how-to-set-up-a-vpn/) [VPN Cost Guide](https://www.forbes.com/advisor/business/software/vpn-cost/) [Internet Safety Guide](https://www.forbes.com/advisor/business/internet-safety/) [Are VPNs Legal?](https://www.forbes.com/advisor/business/are-vpns-legal/) [How To Change Your IP Address](https://www.forbes.com/advisor/business/software/how-to-change-ip-address/) [How To Hide Your IP Address](https://www.forbes.com/advisor/business/how-hide-ip-address/) [How To Share A Password](https://www.forbes.com/advisor/business/how-share-password/)

- Reviews



[NordVPN Review](https://www.forbes.com/advisor/business/software/nordvpn-review/) [TorGuard VPN Review](https://www.forbes.com/advisor/business/software/torguard-review/) [TunnelBear Review](https://www.forbes.com/advisor/business/software/tunnelbear-vpn/) [Private Internet Access Review](https://www.forbes.com/advisor/business/software/private-internet-access-vpn-review/) [hide.me Review](https://www.forbes.com/advisor/business/software/hideme-review/) [Surfshark Review](https://www.forbes.com/advisor/business/software/surfshark-vpn-review/) [VPN Unlimited Review](https://www.forbes.com/advisor/business/software/keepsolid-vpn-unlimited-review/) [ExpressVPN Review](https://www.forbes.com/advisor/business/software/expressvpn-review/) [CyberGhost VPN Review](https://www.forbes.com/advisor/business/software/cyberghost-vpn-review/)


- [CRM](https://forbes.com/advisor/business/)


CRM



- [CRM](https://forbes.com/advisor/business/)
- Best Ofs



[Best CRM Software](https://www.forbes.com/advisor/business/software/best-crm-software/) [Best CRM For Small Business](https://www.forbes.com/advisor/business/software/best-crm-small-business/) [Best Contact Center CRM](https://www.forbes.com/advisor/business/software/best-contact-center-crm/) [Best CRM For Real Estate](https://www.forbes.com/advisor/business/software/best-real-estate-crm/) [Best Marketing CRM](https://www.forbes.com/advisor/business/software/best-marketing-crm/) [Best CRM For Financial Advisors](https://www.forbes.com/advisor/business/software/best-crm-financial-advisors/) [Best Open Source CRM](https://www.forbes.com/advisor/business/software/best-open-source-crm/) [Best Free CRM](https://www.forbes.com/advisor/business/software/best-free-crms/)

- Guides



[CRM Pricing Guide](https://www.forbes.com/advisor/business/software/crm-pricing/) [CRM Pricing Guide](https://www.forbes.com/advisor/business/software/crm-pricing/) [CRM Implementation](https://www.forbes.com/advisor/business/crm-implementation/) [CRM Automation](https://www.forbes.com/advisor/business/crm-automation/) [CRM Integrations](https://www.forbes.com/advisor/business/software/what-is-crm-integration/) [Customer Onboarding](https://www.forbes.com/advisor/business/customer-onboarding/) [Customer Segmentation](https://www.forbes.com/advisor/business/customer-segmentation/) [Customer Engagement](https://www.forbes.com/advisor/business/customer-engagement/) [Customer Lifecycle Management](https://www.forbes.com/advisor/business/customer-lifecycle-management/) [Customer Retention Strategies](https://www.forbes.com/advisor/business/customer-retention-strategies/)

- Reviews



[Zoho CRM Review](https://www.forbes.com/advisor/business/software/zoho-crm-review/) [Salesforce Review](https://www.forbes.com/advisor/business/software/salesforce-review/) [Monday.com Review](https://www.forbes.com/advisor/business/software/mondaycom-review/) [HubSpot Review](https://www.forbes.com/advisor/business/software/hubspot-crm-review/) [Bitrix24 Review](https://www.forbes.com/advisor/business/software/bitrix24-review/) [HoneyBook Review](https://www.forbes.com/advisor/business/software/honeybook-review/) [Zendesk Sell Review](https://www.forbes.com/advisor/business/software/zendesk-sell-review/) [Pipedrive Review](https://www.forbes.com/advisor/business/software/pipedrive-review/) [Freshsales Review](https://www.forbes.com/advisor/business/software/freshsales-review/) [Insightly Review](https://www.forbes.com/advisor/business/software/insightly-review/)


- [Accounting, Billing & Invoicing](https://forbes.com/advisor/business/)


Accounting, Billing & Invoicing



- [Accounting, Billing & Invoicing](https://forbes.com/advisor/business/)
- Best Ofs



[Best Accounting Software For Small Business](https://www.forbes.com/advisor/business/software/best-accounting-software/) [Best Invoicing Software](https://www.forbes.com/advisor/business/software/best-invoicing-software/) [Best Online Bookkeeping Services](https://www.forbes.com/advisor/business/software/best-online-bookkeeping-services/) [Best Business Expense Tracker Apps](https://www.forbes.com/advisor/business/software/best-business-expense-tracker-apps/) [Best Cloud Accounting Software](https://www.forbes.com/advisor/business/software/best-cloud-accounting-software/) [Best Construction Accounting Software](https://www.forbes.com/advisor/business/software/best-construction-accounting-software/) [Best Real Estate Accounting Software](https://www.forbes.com/advisor/business/software/best-real-estate-accounting-software/) [Best Nonprofit Accounting Software](https://www.forbes.com/advisor/business/software/best-accounting-software-nonprofits/) [Best Mac Accounting Software](https://www.forbes.com/advisor/business/software/best-accounting-software-mac/)

- Guides



[What Is Accounting?](https://www.forbes.com/advisor/business/what-is-accounting/) [Small Business Bookkeeping](https://www.forbes.com/advisor/business/small-business-bookkeeping/) [How To Find An Accountant](https://www.forbes.com/advisor/business/how-find-small-business-accountant/) [How To Send An Invoice](https://www.forbes.com/advisor/business/how-to-send-an-invoice/) [How Much Does An Accountant Cost?](https://www.forbes.com/advisor/business/accountant-cost/) [The Accounting Cycle](https://www.forbes.com/advisor/business/accounting-cycle/) [Tracking Business Expenses](https://www.forbes.com/advisor/business/how-track-business-expenses/) [Types Of Accounting](https://www.forbes.com/advisor/business/8-types-of-accounting-explained/)

- Reviews



[QuickBooks Review](https://www.forbes.com/advisor/business/software/quickbooks-online-review/) [Zoho Books Review](https://www.forbes.com/advisor/business/software/zoho-books-review/) [Freshbooks Review](https://www.forbes.com/advisor/business/software/freshbooks-review/) [Xero Review](https://www.forbes.com/advisor/business/xero-review/) [Wave Accounting Review](https://www.forbes.com/advisor/business/wave-accounting-review/) [Quicken Review](https://www.forbes.com/advisor/business/software/quicken-review/) [Kashoo Review](https://www.forbes.com/advisor/business/software/kashoo-review/) [Neat Review](https://www.forbes.com/advisor/business/software/neat-review/)


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![The Ultimate Guide To S.M.A.R.T. Goals](https://thumbor.forbes.com/thumbor/fit-in/900x510/https://www.forbes.com/advisor/wp-content/uploads/2021/11/smart_goals_-_article_image.jpg)Getty

Without concrete goals, you are essentially shooting in the dark trying to improve. S.M.A.R.T. goals are useful because they contain five aspects that help you focus and reevaluate goals as needed. This framework can be helpful for any team trying to practice effective [project management](https://www.forbes.com/advisor/business/what-is-project-management/). The five aspects of S.M.A.R.T. goals are that they are specific, measurable, achievable, relevant and time-bound. We explore what S.M.A.R.T. goals are and how they can help your team.

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## S.M.A.R.T. Goals Defined

A S.M.A.R.T. goal is defined by its five key aspects or elements. Without all aspects, you might be goal setting but not effectively creating a plan for success. Let’s look at the five elements of S.M.A.R.T. goals.

### Specific

Specific goals have a desired outcome that is clearly understood. This might be a sales number or a [product rollout](https://www.forbes.com/sites/forbesagencycouncil/2017/10/24/18-steps-to-take-before-you-launch-a-product-or-service/) goal. No matter what it is, the goal should be clearly articulated so that everyone is on the same page with the objective. Define what will be accomplished and the actions to be taken to accomplish the goal.

### Measurable

These are the numbers used with the goal. You need to have a quantifiable objective so that you can track progress. Define what data will be used to measure the goal and set a method for collection.

### Achievable

Goals need to be realistic to maintain the enthusiasm to try to achieve them. Setting lofty goals is good, but you may want to break them down into smaller, bite-sized chunks. If the goal is not doable, you may need to first ramp up resources to give yourself a shot at success. Ramping up resources would likely be its own S.M.A.R.T. goal.

### Relevant

Goals should be aligned with the mission of the company. Don’t set goals just as an exercise for something to do. One way to determine if the goal is relevant is to define the key benefit to the organization.

### Time-Bound

Goals should have a deadline. A goal without a deadline doesn’t do much. How can you identify success or failure? This is why S.M.A.R.T. goals set a final date. This doesn’t mean that all the work is done, but it means that you can evaluate the success of the endeavor and set new goals.

## Benefits of S.M.A.R.T. Goals

There are a lot of benefits to setting S.M.A.R.T. goals, which is why you should consider adding them to your business toolbox. First, a S.M.A.R.T. goal helps to give you an objective. In doing this, you can identify strengths and weaknesses. Second, a S.M.A.R.T. goal provides motivation to succeed. When you know where the goal line is, you’ll want to work to meet or beat it. Third, a good S.M.A.R.T. goal, while attainable, will also be challenging and force you out of your comfort zone. Ultimately, the S.M.A.R.T. goal is a useful tool to remain focused in attaining a goal.

## Drawbacks of S.M.A.R.T. Goals

As with anything, there is a negative side to S.M.A.R.T. goals that you need to consider. By focusing on the S.MA.R.T. goal, you may overlook other areas of the business. There may be other tasks that command attention but the focus on the goal could overshadow them and leave other things undone. In addition to that, the S.M.A.R.T. goal can put a lot of pressure on people to succeed. You don’t want to [set goals that people can’t achieve](https://www.forbes.com/sites/forbesbusinesscouncil/2021/04/06/why-goal-setting-fails-and-four-ways-to-fix-it/https://www.forbes.com/sites/forbesbusinesscouncil/2021/04/06/why-goal-setting-fails-and-four-ways-to-fix-it/). It’s important to manage expectations and keep goals attainable to avoid burnout and morale issues.

## Examples of S.M.A.R.T. Goals

**Professional Goal:** “I’m going to increase sales”

- **Specific:** “I am going to learn about social media marketing and invest in a social media management platform to start growing an online audience of potential customers.”
- **Measurable:** “The goal is to increase sales by 30% within the next quarter.”

- **Achievable:** “I can afford a subscription to Zoho Social, and I have a moderately successful business that can handle a large increase in customer demand.”
- **Relevant:** “I want to grow my sales volume so that I can buy a new vehicle for my business.”
- **Time-bound:** “I will subscribe to Zoho Social tomorrow and go through all of their instructional material to learn how the platform works. I will build a social media strategy and deploy it in two weeks.”

**Personal Goal:** “I’m going to get in shape.”

- **Specific:** “I am going to get at least 30 minutes of exercise three days a week and cut my caloric intake by 25%.”
- **Measurable:** “My goal is to lose 15 pounds within the next three months.”

- **Achievable:** “I already have a rowing machine and can afford to buy fresh, nutritious food for myself and my family.”
- **Relevant:** “I want to live a healthier lifestyle so that I feel better physically and mentally in my daily life”
- **Time-bound:** “I will go to the grocery store tomorrow after work and buy healthy food for the week. I will use my rowing machine for 30 minutes before cooking dinner. I will use the rower three times per week.”

## How To Follow Through on Your Goals

What’s the use of having a goal if you aren’t going to follow through with it? Once you have the goals, there are a few things that you can do to ensure you stay on track and achieve them.

### Write Goals Down

Take the time to write down your goals and post them somewhere that you can see them. For team goals, place them somewhere everyone can see them. If it’s just for yourself, post a note next to your computer screen with the goals. Writing goals down brings them to life and makes them real. It’s also a good reminder of what you are working on.

### Share Goals With Relevant People

Sharing goals sets the tone of accountability. Share goals with your team, your supervisor or a mentor. A shared goal is a goal that comes with a commitment to work hard to achieve the goal. Make sure that you share goals with a supportive person who will encourage you to press on when things get hard.

### Regularly Evaluate Progress

Check in and see how you’re doing toward your goal. If the goal is a monthly goal, you may want to have daily or weekly check-ins to see what progress has been made. This helps you redirect energy and change course if something you are doing isn’t working and you aren’t making progress. It’s better to see this sooner than later while you can still adapt with enough time to succeed.

### Celebrate Wins

When you succeed, celebrate. But don’t think that you need to wait until the entire goal is achieved before you give yourself a pat on the back. If you find yourself making excellent progress during a check-in, celebrate that too. The little successes help you maintain the energy to work toward the bigger goal.

## Frequently Asked Questions (FAQs)

### What is project management?

[Project management](https://www.forbes.com/advisor/business/what-is-project-management/) uses processes, skills, tools and knowledge to complete a planned project and achieve its goals. It differs from general management because of the limited scope of a project, concrete deadlines and specific deliverables.

### What does S.M.A.R.T. goal stand for?

Specific. Measurable. Achievable. Relevant. Time-Bound.

The acronym helps you remember the key aspects of a goal so that you have the best plan for success.

### How do I write a goal plan?

Write a goal plan by starting with the specific goal to be measured. Establish a time frame or deadline in which you want to achieve the goal. Review what you write down to make sure it is both attainable and relevant to your overall objectives.

### Why are S.M.A.R.T. goals used in performance reviews?

S.M.A.R.T. goals are a great way for managers and team members to get on the same page with expectations. Great managers work with [team members](https://www.forbes.com/sites/forbescoachescouncil/2021/03/09/14-key-elements-of-successful-team-building-exercises/) to establish goals that fulfill the overall objective, but that the employee feels good about succeeding with.

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