7 Of the Best Digital Marketing Tactics to Use in 2024
1. Influencer Marketing; 2. Mobile-First Marketing; 3. Marketing Automation; 4. Multi-Platform Content Strategy; 5. Brand Storytelling; 6.
66% of people
A study found that at least <anchor>66% of people</anchor> don’t trust brands as much as they used to. Similarly, consumers loathe advertisements. 74% of people either use ad blockers, change their media habits to avoid commercials, or pay for ad-free streaming services.
3 Ways Marketers Can Earn — and Keep — Customer Trust
3 Ways Marketers Can Earn — and Keep — Customer Trust

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[Marketing](/topic/subject/marketing)

# 3 Ways Marketers Can Earn — and Keep — Customer Trust

by [Christine Alemany](/search?term=Christine Alemany)

June 3, 2022

![](/resources/images/article_assets/2022/06/Jun22_03_Nata-Schepy.jpg)

Illustration: Nata Schepy

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## Summary.

A 2021 survey of 1,000 consumers concluded that more than 80% consider trust a deciding factor in their buying decisions, despite the fact that only 34% trust the brands they use. As trust in institutions diminishes, consumers are increasingly skeptical of where they put their money and receive their information. The author recommends three marketing strategies for brands to maintain and foster trust in their brands: 1) Do not overspin, 2) Avoid half-truths, and 3) Read the room and adjust.

[Leer en español](/2022/06/3-ways-marketers-can-earn-and-keep-customer-trust?language=es) [Ler em português](/2022/06/3-ways-marketers-can-earn-and-keep-customer-trust?language=pt)

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It is no big secret that our world has a trust problem. Amid a global pandemic, economic crisis, and political instability set against a backdrop of deep cultural malaise, people no longer know where (or whom) to turn to for dependable information amid [widespread disinformation](https://news.mit.edu/2018/study-twitter-false-news-travels-faster-true-stories-0308) and propaganda.

Read more on [**Marketing**](/topic/subject/marketing?ab=articlepage-topic) or related topics [**Public relations**](/topic/subject/public-relations?ab=articlepage-topic) and [**Corporate communications**](/topic/subject/corporate-communications?ab=articlepage-topic)

CA

[Christine Alemany](/search?term=Christine%20Alemany&amp;search_type=search-all) is the Chief Marketing Officer at [i2c](https://www.i2cinc.com/). Christine is the driving force behind i2c’s global marketing and corporate communications efforts. An engineer by training and a marketer at heart, she has consistently delivered top-line and bottom-line growth for technology startups and Fortune 100 companies, including Dell and Citi.





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Read more on [**Marketing**](/topic/subject/marketing?ab=articlepage-topic) or related topics [**Public relations**](/topic/subject/public-relations?ab=articlepage-topic) and [**Corporate communications**](/topic/subject/corporate-communications?ab=articlepage-topic)

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)

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