Augmented Reality in Entertainment & Media
Augmented Reality helps immersive theater push the boundaries of storytelling, providing maximally engaging and personalized experiences. It ...
holographic experience
Collaborating with 88rising and Microsoft, Rock Paper Reality developed AR and VR experiences for Warren Hue’s album Boy of the Year. Transforming Warren’s distinctive sketches into 3D while preserving his artistic style was crucial, as his fans already loved his designs. Once this world was created, volumetric capture technology was used to virtually insert Warren into the experience. The immersive <anchor>holographic experience</anchor> attracted half a million unique visitors .
MRCS x 88rising - AR Holographic Music Video | Rock Paper Reality | 8th Wall
MRCS x 88rising - AR Holographic Music Video \| Rock Paper Reality \| 8th Wall

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# MRCS x 88rising - AR Holographic Music Video

[![](https://cdn.8thwall.com/web/accounts/icons/4xebo6wenfk4p02zys5bw6ujyfbd1jyosgfgo3drmpa3holpag56uib8-40x40)Rock Paper Reality![8th Wall Partner](/static/asset/a489b02e-verifiedBadge.png)](/rockpaperreality) [rockpaperreality.com](https://rockpaperreality.com/web-ar/)

A unique WebAR and WebVR experience to promote Warren Hue’s album ‘Boy of the Year’ and Microsoft’s holographic capture technology.

![](/static/asset/47934388-share.svg)Share Project

A unique WebAR and WebVR experience to promote Warren Hue’s album ‘Boy of the Year’ and Microsoft’s holographic capture technology.

![](/static/asset/47934388-share.svg)Share Project

[Overview](/rockpaperreality/mrcs-88rising-microsoft/)

Partnering with music agency 88rising and Microsoft, we created WebAR and WebVR experiences for Warren Hue’s music album ‘Boy of the Year’. The purpose of the project was to both promote the artist's work and also to showcase and explore Microsoft's holographic capture technology.

Central to the process was the recreation of Warren’s eclectic sketches into a new 3D form. As these graphics were already known and admired by his extensive social following, understanding and honoring his artistic identity when building the immersive environment was essential. After creating this unique world, we were then able to use Microsoft’s volumetric capture to place Warren inside.

**Key Features:**

- WebARand WebVR holographic experiences
- Volumetric capture
- Creation of 3D objects from 2D graphics

**Impact:**

- Half a million unique visitors

Email us at **hello@rockpaperreality.com** to talk about your next XR campaign.

_Credit: Some images taken from 'Warren’s World — The “Boy of the Year” Experience' by 88rising_

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