14 Easy—and Impactful—Home Upgrades That Cost Less Than $100
14 Easy—and Impactful—Home Upgrades That Cost Less Than $100 · Paint Your Front Door · Revamp Your Floors · Install Lights in Closets · Go Thrifting · Upgrade ...
bold red
If on your early evening walks you always admire the neighbor down the block who painted their front door a striking, <anchor>bold red</anchor>, why not follow their lead? Painting your front door a vibrant color is a cost-effective way to boost your home's curb appeal instantly and requires just a small amount of time, says Danielle Elderkin, the co-founder of Reloved Cabins.
Behr's 2025 Color of the Year Is Rumors—See the Red Shade Here​
Behr's 2025 Color of the Year Is Rumors—See the Red Shade Here​[Skip to content](#main)

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# Behr's 2025 Color of the Year Breathes New Life Into Classic Red—See 'Rumors' Here

Rumors, a deep and dynamic ruby hue, reimagines timeless red.

By

[Madeline Buiano](https://www.marthastewart.com/madeline-buiano-7106340)

[Madeline Buiano](https://www.marthastewart.com/madeline-buiano-7106340)

Madeline Buiano is an editor at MarthaStewart.com, sharing her knowledge on a range of topics—from gardening and cleaning to home.

[Editorial Guidelines](/about-marthastewart-com-7104054#-toc-editorial-guidelines)

Published on August 21, 2024

Close

![Entryway painted maroon](https://www.marthastewart.com/thmb/X1yJuFHudGsqmFXq81eyCg3zNmk=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/BEHR_ColorTrends_Rumors_172-7753ac5f2ab2407c8676d02203aca415.jpeg)

Photo:
BEHR Paint

Red is a classic color that has been used in interior design throughout history, but it's currently experiencing a renaissance in a way we've never seen before. Leaning into this trend is Behr Paint, which has chosen [Rumors](https://www.behr.com/consumer/ColorDetailView/MQ1-15/?https:%2F%2Fwww.behr.com%2Fconsumer%2F=&gad_source=1&gclid=CjwKCAjw_ZC2BhAQEiwAXSgClqwbPjebjAUidfqeyoNWrFDJkVfaKWQGZKL_uXlbq5jJzn8WyfXZjxoCp2sQAvD_BwE&gclsrc=aw.ds) as its 2025 Color of the Year. This deep, dynamic ruby red is where nostalgic flair and timeless elegance intersect to create a shade that is versatile and approachable.

“We’re seeing people embrace color like never before,” said Erika Woelfel, vice president of color and creative services at Behr Paint Company. “Rumors is a modern take on the timeless red that creates an energetic appeal to make a lasting statement in a stunning way.”

Behr Paint

[Every 2025 Color of the Year We Know So Far—and Inspiration for How to Use Each in Your Home](https://www.marthastewart.com/paint-colors-of-the-year-2025-8695259)

If you've been interested in bringing more color into your home but have been hesitant to do so, Rumors is the perfect shade for getting your feet wet. The color pairs effortlessly with the neutrals people already have in their homes, like whites and soft blues, making Rumors simple to incorporate into any space.

"Rumors is a very approachable, versatile red," Woelfel told _Martha Stewart_, noting that you can use this rich jewel tone in big ways or small. "A small project would be painting a piece of furniture, and a bigger project would be painting an accent wall or painting cabinetry in a kitchen," she says.

For homeowners who are ready to embrace color in a bolder way, Rumors is also a captivating option for [color-drenched spaces](https://www.marthastewart.com/color-drenching-paint-trend-7496825). "If you paint the ceiling, and the walls, and the doors, and all the trim, it creates a very luxurious space, says Woelfel.

Behr Paint

To help the brand decide on its 2025 Color of the Year, Behr conducted its own consumer research and found that 76 percent of Americans say they would consider painting a room or a wall a shade of red. What's more, 84 percent said that a small pop of red in a room catches their attention.

This data aligns with trends we've already seen in home design so far this year, such as the " [unexpected red theory,](https://www.marthastewart.com/unexpected-red-theory-8601107)" a term coined by Brooklyn-based designer Taylor Migliazzo Simon on TikTok. The phrase describes the fashion and interior design phenomenon by which incorporating a pop of red improves the aesthetic of any space.

While Behr's Rumors aligns with today's trends, its versatility spans eras. "Red is a classic that artists and designers have been using for centuries," says Woelfel—as well as in more recent history. "We saw it back in the 90s ... so there's a little bit of that nostalgic nod, but now it's been reinvented."

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[Behr's 2024 Color of the Year—Cracked Pepper—Will Encourage You to Embrace Darker Shades](https://www.marthastewart.com/behr-2024-color-of-the-year-cracked-pepper-7643729) [Sherwin-Williams Has Announced Its Least Popular Paint Color—See the Underrated Hue Here](https://www.marthastewart.com/sherwin-williams-least-popular-paint-color-2024-8638816) [12 Unique Ways to Decorate Your Walls With Paint](https://www.marthastewart.com/1506109/amazing-ways-decorate-your-walls-just-paint) [5 Classic Color Combinations That Work Anywhere in Your Home](https://www.marthastewart.com/1542341/classic-color-combinations-home) [Sherwin-Williams' 2024 Color of the Year Is a Calming Coastal Shade You'll Want to Paint Everywhere](https://www.marthastewart.com/sherwin-williams-2024-color-of-the-year-7971732) [Renew Blue Is Valspar's 2024 Color of the Year—and It Will Turn Your Home Into a Soothing Retreat](https://www.marthastewart.com/valspar-2024-color-of-the-year-renew-blue-7644613) [These Paint Colors Will Dominate in 2025, According to Sherwin-Williams](https://www.marthastewart.com/sherwin-williams-colormix-forecast-2025-8686580) [18 Warm Paint Colors for a Cozy and Inviting Space](https://www.marthastewart.com/warm-paint-colors-8575748)

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