Lazada
{{Infobox company
| name = Lazada Group 
| logo = 
| logo_caption = Logo since 2019
| image = Lazada One golden monkey facade.jpg
| image_caption = Lazada One, kwartel rehiyonal sa [[Singapore]]
| company_type = [[Subsidiary]]
| industry = [[E-commerce]]
| foundation = {{Start date and age|2012|03|27}}
| founder = Maximilian Bittner<ref name="Ansuya Harjani-2014">{{cite web|url= https://www.cnbc.com/2014/04/11/meet-the-man-behind-the-amazon-of-southeast-asia.html |title= Meet the man behind the 'Amazon of Southeast Asia' | author=Ansuya Harjani | date=17 April 2014 | publisher= [[CNBC]] |access-date= 30 November 2019}}</ref>
| location_city = [[Bras Basah]], Singapor5e
| area_served = Southeast Asia, except [[Laos]], [[Cambodia]], [[Brunei]], [[Myanmar]] and [[East Timor]]
| owner = [[Alibaba Group]]
| key_people = Jiang Fan (Group Chairman)<ref>{{cite web|url=https://www.businesstimes.com.sg/garage/alibaba-replaces-lazada-ceo-in-south-east-asia-shakeup|title=Alibaba replaces Lazada CEO in South-east Asia shakeup|date= 3 June 2022|publisher=Garage - The Business Times}}</ref><br>James Dong (Group CEO)<br>[[Peng Lei|Lucy Peng]] (Executive Chairwoman)
| services = [[E-commerce]]<br />([[Online shopping]])
| num_employees = 
| subsid = Lazada Vietnam<br>Lazada Singapore Pte. Ltd
| website = {{URL|https://www.lazada.com}}
}}

An '''Lazada Group''' ({{lang-zh|來贊達}}; [[Trade name|t/a]] '''Lazada''') sarong internasyonal na  [[e-commerce]] na kompanyang asin saro sa pinakadakulang e-commerce na operador sa [[Sur-subangan na Asya]], na may sobra sa 10,000 third-party'ng tagabenta kan Nobyembre 2014, asin 50 milyon na taonan na aktibong parabakal kan Septyembre 2019.<ref>{{cite web |author=Huang |first=Claire |date=6 November 2014 |title=Lazada grows revenue and stable of online 3rd-party sellers |url=http://www.businesstimes.com.sg/consumer/lazada-grows-revenue-and-stable-of-online-3rd-party-sellers-amended |work=The Nation}}</ref><ref>{{cite web |last=Zhang |first=Jane |date=11 September 2019 |title=Lazada says it is e-commerce leader in Southeast Asia with more than 50 million buyers |url=https://www.scmp.com/tech/e-commerce/article/3026611/lazada-says-it-e-commerce-leader-southeast-asia-50-million-buyers |work=South China Morning Post}}</ref><ref>{{cite web |date=23 August 2018 |title=Sea's loss widens on investment in Shopee e-commerce platform |url=https://www.businesstimes.com.sg/companies-markets/seas-loss-widens-on-investment-in-shopee-e-commerce-platform |work=Business Times Singapore}}</ref>{{Needs update|date=October 2022|reason=The statistics are at least three years old now—an update is due.}}

Suportado kan [[Rocket Internet]], si Maximilian Bittner tinugdas an Lazada kan 2012 bilang saodan na plataporma na nagbebenta nin imbentaryo sa mga konsumidores hale mismo sa saiyang sadiring almasen.<ref name="Ansuya Harjani-2014" /> An Lazada pighira an modelo nin negosyo niya sunod na taon ngani pwede an third-party na nagtitingi' na magpabakal kan saindang produkto sa saiyang plata[porma.{{Citation needed|date=October 2022}} An merkado nakakua nin 65% kan benta kan kompanya kan 2014.<ref>{{cite web |author=Yaw |first=Min Jie |date=7 November 2014 |title=Lazada's Marketplace platform accounts for 65% of its sales revenue |url=http://e27.co/lazadas-marketplace-platform-accounts-for-65-of-its-sales-revenue-20141107/ |work=e27}}</ref>{{Needs update|date=October 2022}}

An Lazada nag'ooperar sa Sur-subangan na Asya, maliban sa Myanmar, Laos, Cambodia, Brunei asin East Timor.<ref>{{Cite web |last=Sanchez |first=Luis |date=28 January 2020 |title=These 2 Companies Dominate E-Commerce in Southeast Asia |url=https://www.fool.com/investing/2020/01/28/these-2-companies-dominate-e-commerce-in-southeast.aspx |access-date=4 October 2022 |website=The Motley Fool |language=en}}</ref> An kompanya nakatipon nin sobra sa $685 milyon sa mga investors arog kan [[Tesco]], [[Temasek Holdings|Temasek]], [[Summit Partners]], [[JPMorgan Chase]], asin [[Kinnevik AB]], bago an [[Alibaba Group]] nakakua nin controlling stake kan Abril 2016 sa pagsuporta sa programa nin pagpahiwas kan negosyo kaini sa internasyonal na merkado.<ref name="Next201301" /><ref name="Vator-2013">{{Cite web |date=20 June 2013 |title=Rocket Internet's e-commerce giant Lazada raises $100M |url=https://vator.tv/news/2013-06-20-rocket-internets-e-commerce-giant-lazada-raises-100m |access-date= |website=Vator}}</ref><ref name="Grant-2013">{{cite web |author=Grant |first=Rebecca |date=9 December 2013 |title=Amazon clone Lazada raises jaw-dropping $250M to mainstream e-commerce in Southeast Asia |url=https://venturebeat.com/2013/12/09/lazada-raises-jaw-dropping-250m-to-mainstream-e-commerce-in-southeast-asia/ |work=VentureBeat}}</ref><ref name="Purnell-2014">{{cite web |author=Purnell |first=Newley |date=1 December 2014 |title=Lazada Group Raises $249 Million, Led by Singapore's Temasek |url=https://blogs.wsj.com/digits/2014/12/01/lazada-group-raises-249-million-led-by-singapores-temasek-holdings/ |work=Digits - Wall Street Journal}}</ref><ref>{{Cite web |last=Russell |first=Jon |date=29 November 2014 |title=Lazada, Rocket Internet's Amazon Clone In Southeast Asia, Raises $250M Led By Temasek |url=https://techcrunch.com/2014/11/29/lazada-rocket-internets-amazon-clone-in-southeast-asia-raises-250m-led-by-temasek/ |access-date= |website=TechCrunch |language=en-US}}</ref><ref>{{cite web |author=Choudhury |first1=Saheli Roy |last2=Kharpal |first2=Arjun |date=12 April 2016 |title=Alibaba buys controlling stake in Southeast Asian retailer Lazada |url=https://www.cnbc.com/2016/04/12/alibaba-group-invests-1-billion-dollars-in-lazada-group-and-eyes-southeast-asia.html |work=CNBC}}</ref>

Parati an Lazada pigkukumpara sa ibang mga kompanya sa Sur-subangan na Asya na may nakakaagid na   e-commerce na platporma, arog kan [[Shopee]], [[Tokopedia]], asin [[Bukalapak]].<ref>{{Cite web |date=24 March 2021 |title=Here's how Lazada lost its lead to Shopee in Southeast Asia (Part 1 of 2) |url=https://kr-asia.com/heres-how-lazada-lost-its-lead-to-shopee-in-southeast-asia-part-1-of-2 |access-date= |website=KrASIA |language=en}}</ref><ref>{{Cite web |last=Florene |first=Ursula |date=4 June 2021 |title=Shopee pulls ahead of Tokopedia in Indonesia as e-commerce thrives |url=https://kr-asia.com/shopee-pulls-ahead-of-tokopedia-in-indonesia-as-e-commerce-thrives |access-date= |website=KrASIA |language=en}}</ref>

==Historya==
Kan 2012, si Maximilian Bittner pigtugdas an Lazada sa katuyohan makabilog nin nakaagid sa  [[Amazon (company)|Amazon]] na business model sa Sur-subangan na Asya, sa pag'aprobetsa sa nagtatalubo na merkadong online nin konsumidor kun saen an Amazon maluya an presensya.<ref name="forbes">{{cite web |author=Mac |first=Ryan |date=31 July 2014 |title=Germany's Samwer Brothers To Become Billionaires With Rocket Internet IPO |url=https://www.forbes.com/sites/ryanmac/2014/07/31/samwer-brothers-billionaires-rocket-internet-ipo/ |work=VentureBeat}}</ref><ref>{{cite web |author=Lunden |first=Ingrid |date=12 November 2012 |title=Samwers' Online Shopping Mall Lazada Gets $40M From Shareholder Kinnevik To Push The Amazon Model In International |url=https://techcrunch.com/2012/11/12/samwers-online-shopping-mall-lazada-gets-40m-from-kinnevik-to-push-the-amazon-model-in-asia/ |work=TechCrunch}}</ref> An Lazada'ng e-commerce na mga websityo [[Soft launch|pibnungsod na pangenot]] kan 2012, bago an iOS asin Android mobile apps para sa plataporma kaini ibinungsod kan Hunyo sunod na taon.<ref>{{cite web |date=19 June 2013 |title=Lazada launches mobile shopping app for Android OS |url=http://www.nationmultimedia.com/technology/Lazada-launches-mobile-shopping-app-for-Android-OS-30208638.html |work=The Nation |access-date=6 August 2015 |archive-date=7 May 2016 |archive-url=https://web.archive.org/web/20160507123530/http://www.nationmultimedia.com/technology/Lazada-launches-mobile-shopping-app-for-Android-OS-30208638.html |url-status=dead }}</ref><ref name="nextweb2012">{{Cite web |last=Russell |first=Jon |date= 20 March 2012|title=T-minus 10: Rocket Internet's ecommerce clones are aiming to conquer Southeast Asia |url=https://thenextweb.com/news/t-minus-10-rocket-internets-ecommerce-clones-are-aiming-to-conquer-southeast-asia |access-date= |website=TNW |language=en}}</ref>

An kompanya nagpoon operasyon sa Singapore kan Mayo 2014, kun saen ini nakakakwartel.<ref>Tan, Vanessa (27 May 2014). [https://www.techinasia.com/lazada-singapore-launch "Lazada launches in Singapore with a new site and logo"]. ''Tech in Asia''.</ref><ref>{{cite web |author=Ho |first=Victoria |date=4 June 2014 |title=Lazada launches in its home ground of S'pore |url=http://news.asiaone.com/news/diva/lazada-launches-its-home-ground-spore |work=AsiaOne |access-date=6 August 2015 |archive-date=24 September 2015 |archive-url=https://web.archive.org/web/20150924065249/http://news.asiaone.com/news/diva/lazada-launches-its-home-ground-spore |url-status=dead }}</ref> Kan 2014, an Lazada nagtala' nin $152.5 million na netong kalugihan sa operasyon, na may bentang neto na $154.3 million, dawa totoo an porsentahe nin lugi—kumpara sa gross merchandise value—mas hababa ki sa kan nakaaging taon huli sa pagtalubo  sa benta sa merkado nag'abot $384 milyon kan taon na na iyan, kumpara sa $95 million kan 2013.<ref name="ForbesEarnings2014">{{Cite web |last=Cunningham |first=Susan |date=12 May 2015 |title=Rocket's Lazada And Zalora Lost $235.3 Million In 2014 But Are Moving Toward Profitability |url=https://www.forbes.com/sites/susancunningham/2015/05/12/rockets-lazada-and-zalora-lost-235-3-million-in-2014-but-are-moving-toward-profitability/ |access-date= |website=Forbes |language=en}}</ref><ref>{{cite web |author=Millward |first=Steven |date=20 March 2015 |title=Shoppers on Lazada last year spent $350 million as ecommerce booms in Southeast Asia |url=https://www.techinasia.com/shoppers-lazada-spent-350-million-2014-ecommerce-booms-southeast-asia/ |work=Tech in Asia}}</ref>

An Lazada grabeng angat inatubang kan 2015, kan an pagpipili kan mga konsumidor iyo an sa tradisyonal na tindahan [[brick and mortar]] mas makusog pa. Dikit pa sa 1% kan mga konsumidor nagbabakal sa online, kompara sa average na 10% sa merkado internasyonal kan panahon na idto. An siring nangangahulogan na an Lazada dapat atubangon an isyu manongod sa kulang pa an igwang  [[Credit card|credit cards]], na iyo an katambay na karaipohan sa (cash on delivery) na sistema, asin an pangangaipo nin masasarigan na sistema nin paghahatod kan mga produkto orog na sa mga pwerang lugar.<ref>[https://www.economist.com/news/business/21645763-global-online-shopping-giants-may-not-find-it-easy-conquer-region-home-field Home-field advantage], ''The Economist'', 7 March 2015</ref>


== Panluwas na takod ==
* {{official website|http://www.lazada.com/}} {{in lang|en}}
* [https://www.lazada.co.id Lazada Indonesia] {{in lang|id}}
* [https://www.lazada.com.my Lazada Malaysia] {{in lang|en}}
* [https://www.lazada.co.th Lazada Thailand] {{in lang|th}}
* [https://www.lazada.vn Lazada Vietnam] {{in lang|vi}}
* [https://www.lazada.com.ph Lazada Philippines] {{in lang|en}}

{{Alibaba Group}}

[[Kategorya:Mga Internet properties natugedas kan 2012]]
[[Kategorya:Mga Kompanyang sa pagtingi' natugdas kan 2012]]
[[Kategorya:Mga kompanya sa Singapore natugdas kan 2012]]
[[Kategorya:Mga Pamamakal kan Alibaba Group]]
[[Kategorya:Mga Online na merkado sa Singapore]]
[[Kategorya:Mga 2016 na mergers asin acquisitions]]
[[Kategorya:Mga marka sa Singaporean]]
An Lazada Group (; t/a Lazada) sarong internasyonal na  e-commerce na kompanyang asin saro sa pinakadakulang e-commerce na operador sa Sur-subangan na Asya, na may sobra sa 10,000 third-party'ng tagabenta kan Nobyembre 2014, asin 50 milyon na taonan na aktibong parabakal kan Septyembre 2019.

Suportado kan Rocket Internet, si Maximilian Bittner tinugdas an Lazada kan 2012 bilang saodan na plataporma na nagbebenta nin imbentaryo sa mga konsumidores hale mismo sa saiyang sadiring almasen. An Lazada pighira an modelo nin negosyo niya sunod na taon ngani pwede an third-party na nagtitingi' na magpabakal kan saindang produkto sa saiyang plata[porma. An merkado nakakua nin 65% kan benta kan kompanya kan 2014.

An Lazada nag'ooperar sa Sur-subangan na Asya, maliban sa Myanmar, Laos, Cambodia, Brunei asin East Timor. An kompanya nakatipon nin sobra sa $685 milyon sa mga investors arog kan Tesco, Temasek, Summit Partners, JPMorgan Chase, asin Kinnevik AB, bago an Alibaba Group nakakua nin controlling stake kan Abril 2016 sa pagsuporta sa programa nin pagpahiwas kan negosyo kaini sa internasyonal na merkado.

Parati an Lazada pigkukumpara sa ibang mga kompanya sa Sur-subangan na Asya na may nakakaagid na   e-commerce na platporma, arog kan Shopee, Tokopedia, asin Bukalapak.

Historya
Kan 2012, si Maximilian Bittner pigtugdas an Lazada sa katuyohan makabilog nin nakaagid sa  Amazon na business model sa Sur-subangan na Asya, sa pag'aprobetsa sa nagtatalubo na merkadong online nin konsumidor kun saen an Amazon maluya an presensya. An Lazada'ng e-commerce na mga websityo pibnungsod na pangenot kan 2012, bago an iOS asin Android mobile apps para sa plataporma kaini ibinungsod kan Hunyo sunod na taon.

An kompanya nagpoon operasyon sa Singapore kan Mayo 2014, kun saen ini nakakakwartel.Tan, Vanessa (27 May 2014). "Lazada launches in Singapore with a new site and logo". Tech in Asia. Kan 2014, an Lazada nagtala' nin $152.5 million na netong kalugihan sa operasyon, na may bentang neto na $154.3 million, dawa totoo an porsentahe nin lugi—kumpara sa gross merchandise value—mas hababa ki sa kan nakaaging taon huli sa pagtalubo  sa benta sa merkado nag'abot $384 milyon kan taon na na iyan, kumpara sa $95 million kan 2013.

An Lazada grabeng angat inatubang kan 2015, kan an pagpipili kan mga konsumidor iyo an sa tradisyonal na tindahan brick and mortar mas makusog pa. Dikit pa sa 1% kan mga konsumidor nagbabakal sa online, kompara sa average na 10% sa merkado internasyonal kan panahon na idto. An siring nangangahulogan na an Lazada dapat atubangon an isyu manongod sa kulang pa an igwang  credit cards, na iyo an katambay na karaipohan sa (cash on delivery) na sistema, asin an pangangaipo nin masasarigan na sistema nin paghahatod kan mga produkto orog na sa mga pwerang lugar.Home-field advantage, The Economist, 7 March 2015

 Panluwas na takod 
  
 Lazada Indonesia 
 Lazada Malaysia 
 Lazada Thailand 
 Lazada Vietnam 
 Lazada Philippines 

Kategorya:Mga Internet properties natugedas kan 2012
Kategorya:Mga Kompanyang sa pagtingi' natugdas kan 2012
Kategorya:Mga kompanya sa Singapore natugdas kan 2012
Kategorya:Mga Pamamakal kan Alibaba Group
Kategorya:Mga Online na merkado sa Singapore
Kategorya:Mga 2016 na mergers asin acquisitions
Kategorya:Mga marka sa Singaporean