IU

{{Pangarang Koreano|Lee}}
{{Infobox person|name=IU|image= IU in "Love Poem" Concert in Seoul on 23rd November 2019.jpg|caption=Si IU sa saiyang '''Love Poem''' na konsyerto kan Nobyembre 2019|signature=IU signature.svg|birth_name=Lee Ji-eun|alias=|birth_date={{birth date and age|1993|5|16}}|birth_place=Songjeong-dong, [[Seoul]], [[Sur na Korea]]|death_date=|death_place=|occupation={{hlist|Parakanta|Kompositor|Aktres}}|net_worth=|years_active=2008–Ngunyan|module={{Infobox musical artist|embed=yes
| background      = solo_singer
| genre           = {{hlist|K-pop|Contemporary R&B|Soul}}
| instrument      = Bokal
| label           = {{hlist|
EDAM (Kakao M)|Universal Japan|Warner Taiwan}}
| associated_acts =
| website         =
}}}}
Si '''Lee Ji-eun''' ({{korean|hangul=이지은|hanja=李知恩|rr=|mr=|}}; namondag kan Mayo 16, 1993), na mas bistado sa pangarang '''IU''' ({{Korean|hangul=아이유}}), iyo sarong parakanta, kompositor, asin aktres sa [[Sur na Korea]]. Nagpirma siya sa Kakao M (nagligad na LOEN Entertainment) kan taong 2007 bilang sarong ''trainee'' asin nagluwas bilang parakanta sa edad na kinse kaiba an saiyang album na ''Lost and Found''. Maski ngani an saiyang  nagsunod na album, an ''Growing Up'' asin ''IU...IM'', nakakua nin dakulang trayumpo sa pakatapos kan pagluwas kan "Good Day", an pangenot na solo talaga niya sa 2010 niyang album na ''Real'' kun sain siya nakaguno nin pang-nasyunal na kasikatan. An "Good Day" nagtinir nin limang sunod-sunod na semana sa itaas na posisyon kan ''Gaon Digital Chart'' nin Sur na Korea, asin kan 2019 nagin numero uno ini sa ''100 Greatest K-Pop Songs of the 2010s'' kan magasin na ''Billboard''.<ref name=":0">{{Cite web|url=https://www.billboard.com/articles/news/list/8544710/best-k-pop-songs-2010s-top-100|title=The 100 Greatest K-Pop Songs of the 2010s: Staff List|last=Billboard Staff|date=November 25, 2019|website=[[Billboard (magazine)|Billboard]]|language=en|url-status=live|archive-url=|archive-date=|access-date=November 26, 2019}}</ref>

Sa trayumpo kan saiyang mga album kan 2011, an ''Real+'' asin ''Last Fantasy'', dagos na si IU nagin pusog na puwersa sa mga ''music chart'' kan saiyang sadiring nasyun asin pig-semento an saiyang ''girl next door'' na imahe bilang "little sister" kan Korea<ref name="billboard-20131009" /><ref name="billboard-20120917">{{cite web|last=Benjamin|first=Jeff|url=http://www.billboard.com/articles/news/475069/iu-21-under-21-2012|title=IU: 21 Under 21 (2012)|date=September 17, 2012|website=Billboard|accessdate=November 8, 2015}}</ref> Taon man nin 2011 kun sain linaog niya an pagsurat nin kanta. Saro sa mga enot na kanta niya iyo an "''Hold My Hand''", kun sain pigsurat niya para sa telebisyong serye na ''The Greatest Love''. An saiyang ikatolo na ''full-length'' na album, an ''Modern Times'' (2013), iyo nagpahiling nin mas ''mature'' na estilo na nagin marka kan pagluwas niya sa ''girlish'' na imahe niya kaidto, kaiba man an nagkapirang mga kanta niya na nakaabot sa enot na sampulong posisyon sa ''Gaon Digital Chart''.<ref name="billboard-20131009">{{cite web|last=Oak|first=Jessica|title=IU Exudes Maturity on New LP 'Modern Times'|url=http://www.billboard.com/articles/columns/k-town/5748234/iu-exudes-maturity-on-new-lp-modern-times|website=Billboard|date=October 9, 2013|accessdate=January 2, 2016}}</ref> Habang ngani an saiyang mga subsekwentong pigluwas, arug kan mga album na ''A Flower Bookmark'', ''Chat-Shire'', asin ''Palette,'' padagos an paglihis sa bistadong estilo nin ''K-pop'', napadagos man giraray ni IU an pagdomina sa mga ''music chart''.<ref name="koreaherald-20140516">{{cite news|last=Sohn|first=Ji-young|title=IU sweeps charts with covers album|url=http://www.koreaherald.com/view.php?ud=20140516000774|newspaper=The Korea Herald|location=Seoul|date=May 16, 2014|accessdate=November 10, 2015}}</ref><ref name="koreatimes-20151023">{{cite news|author=<!--Staff writer(s); no by-line.-->|title=IU tops eight domestic charts with new song "Twenty-Three"|url=http://www.koreatimes.co.kr/www/news/culture/2015/11/143_189287.html|newspaper=The Korea Times|location=South Korea|date=October 23, 2015|accessdate=November 8, 2015}}</ref><ref name="billboard-20151103">{{cite web|last=Benjamin|first=Jeff|url=http://www.billboard.com/articles/columns/k-town/6746303/iu-best-album-deep-cuts-23-shower|title=IU's Best Deep Album Cuts: 'The Shower,' '23' & More|date=November 3, 2015|website=Billboard|accessdate=November 10, 2015}}</ref> An ''Chat-Shire'' iyo an nagmarka saiya sa enot na pagkakataon bilang solong lirista asin kompositor sa sadiring niyang album.<ref name="billboard-20151026">{{cite web|last=Benjamin|first=Jeff|url=http://www.billboard.com/articles/columns/k-town/6738414/iu-twenty-three-chat-shire-video|title=IU Details the Toils of Being 'Twenty-Three' in Most Personal Single Yet|date=October 26, 2015|website=Billboard|accessdate=November 8, 2015}}</ref><ref name="koreatimes-20151012">{{cite news|author=<!--Staff writer(s); no by-line.-->|title=IU tunes in with self-composed album|url=http://www.koreatimes.co.kr/www/news/culture/2015/10/386_188459.html|newspaper=The Korea Times|location=Seoul|date=October 12, 2015|accessdate=November 7, 2015}}</ref>

Pigluwas ni IU an total na apat na ''studio albums'' asin siyam na ''extended plays'' sa saiyang karera, kun sain nagmarka ini nin tolong numero unong album asin bente-kwatrong numerong unong solo sa ''Gaon Music Charts''. Saro siya sa mga pinaka-mabentang solong akto sa  industriya nin K-pop na dominano nin mga grupo,<ref name="latimes-20150824">{{cite news|last=Faughnder|first=Ryan|title=Korean pop fans get intimate with the music at KCON|url=http://articles.latimes.com/2013/aug/24/local/la-me-kcon-20130825|newspaper=Los Angeles Times|location=Los Angeles|date=August 24, 2015|accessdate=February 6, 2016}}</ref> kun sain man napabale siya sa taunang listahan kan ''Korea Power Celebrity'' nin magasin na ''Forbes'' poon 2012 asin nakaabot sa pinakahalangkaw na rango bilang ikatolo sa nasambit na taon.<ref name="forbes-korea-power-celebrity-40">References for ''Forbes'' magazine's Korea Power Celebrity 40:

* {{cite web|author=<!--Staff writer-->|url=https://sg.news.yahoo.com/forbes-koreas-top-power-celebrity-40-ranking-035615921.html|title=Forbes Korea's Top 'Power Celebrity 40' ranking|date=February 28, 2012|website=Yahoo|accessdate=January 17, 2016|url-status=dead|archiveurl=https://web.archive.org/web/20160205083748/https://sg.news.yahoo.com/forbes-koreas-top-power-celebrity-40-ranking-035615921.html|archivedate=February 5, 2016|df=mdy-all}}
* {{cite web|author=<!--Staff writer-->|url=https://www.forbes.com/sites/forbesasia/2013/04/03/forbes-koreas-top-10-celebs/|title=Forbes Korea's Top 10 Celebs|date=April 3, 2013|website=Forbes|accessdate=January 17, 2016}}
* {{cite web|last=Benjamin|first=Jeff|url=http://www.billboard.com/articles/columns/k-town/5923104/girls-generation-bigbang-top-psy-tumbles-down-forbes-koreas|title=Girls' Generation & BIGBANG Top, PSY Tumbles Down Forbes Korea's Celebrity List|date=March 4, 2014|website=Billboard|accessdate=January 17, 2016}}
* {{cite news|last=Choi|first=Eun-kyung|date=February 23, 2015|title=2015 KOREA POWER CELEBRITY 40 - 엑소, 한국 최고의 파워 셀러브리티|trans-title=2015 KOREA POWER CELEBRITY 40 - Exo is Korea's top power celebrity|url=http://jmagazine.joins.com/forbes/view/305259|work=Forbes Korea|publisher=JoongAng Media Network|language=Korean|accessdate=January 17, 2016}}
* {{cite news|last=Cho|first=Deuk-jin|title=Exo and Yoo Ah-in ranked top stars|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=3015489|newspaper=Korea JoongAng Daily|date=February 26, 2016|accessdate=February 26, 2016}}</ref> An ''Billboard'' pigbisto si IU bilang lider sa gabos na oras kan ''Korea K-Pop Hot 100'' na tsart kun sain siya an may pinakadakol na numero unong kanta asin an artista na pigkapotan an numerong unong posisyon sa pinakadakol na semana.<ref name="billboard-20140505">{{Cite web|last=Benjamin|first=Jeff|title=IU Earns Fifth K-Pop Hot 100 No. 1, Becomes All-Time Chart Leader|url=http://www.billboard.com/articles/columns/k-town/6077416/iu-fifth-k-pop-hot-100-no-1-all-time-chart-leader-high4|website=Billboard|date=May 5, 2014|accessdate=January 11, 2016}}</ref> Segun sa surbey kan ''Gallup Korea'', siya an pinakapopular na idolo asin artista sa mga taga Sur na Korea kan taong 2017.<ref name="auto">{{cite web|url=http://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=886&pagePos=1&selectYear=&search=&searchKeyword=|script-title=ko:2017년 올해를 빛낸 가수와 가요 - 최근 11년간 추이, 아이돌 선호도 포함|trans-title=2017, Outstanding Singer and Songs This Year – Including Trends and Idol Preferences For The Last 10 Years|publisher=Gallup Korea|date=December 19, 2017|language=korean}}</ref>

Luwas sa saiyang karera sa musika, piglaog naman ni IU an hosting sa radyo asin mga palabas sa telebisyon, pati naman an pag-arte. Pagkatapos kan saiyang menor na papel sa pang-joven na drama na ''Dream High'' asin menor na pagluwas sa nagkapirang mga telebisyong serye, si IU nagin pangenot na bida sa ''You're the Best, Lee Soon-shin'', ''Pretty Man'', ''The Producers'', ''Moon Lovers: Scarlet Heart Ryeo'', ''My Mister'', ''Persona'' asin ''Hotel del Luna''.

== Personal na buhay ==
Namondag si IU bilang Lee Ji-eun ({{Korean|hangul=이지은}}) kan Mayo 16, 1993, sa Songjeong-dong, [[Seoul]], [[South Korea]].<ref>{{cite web|url=https://people.search.naver.com/search.naver?where=nexearch&query=%EC%95%84%EC%9D%B4%EC%9C%A0&sm=tab_etc&ie=utf8&key=PeopleService&os=159229|title=아이유|trans-title=IU|publisher=Naver|date=October 18, 2018|access-date=November 16, 2018}}</ref><ref>{{cite AV media|last=Kim|first=Shin-young|date=October 15, 2012|title=10/15 화 : Live On Air - with 아이유|trans-title=Tuesday 10/15: Live On Air - with IU|type=Radio broadcast|language=ko|url=http://www.imbc.com/broad/radio/fm4u/musicparty/podcast/|access-date=November 16, 2018|archive-url=https://web.archive.org/web/20181116014514/http://www.imbc.com/broad/radio/fm4u/musicparty/podcast/|archive-date=November 16, 2018|url-status=live|publisher=[[Munhwa Broadcasting Corporation]]}}</ref> Sa amay na edad, si IU nagin interesado sa pagpursigi nin karera sa industriya nin ''entertainment'' asin nagpuon mag-atendir nin mga klase sa pag-arte.<ref name="daum-20110315">{{cite web|archiveurl=https://web.archive.org/web/20110318085620/http://bbs3.telzone.daum.net/gaia/do/starzone/detail/read?objCate1=112&bbsId=S000001&forceTalkro=T&articleId=10242104&t__nil_telzone=txt&nil_id=4|url=http://bbs3.telzone.daum.net/gaia/do/starzone/detail/read?objCate1=112&bbsId=S000001&forceTalkro=T&articleId=10242104&t__nil_telzone=txt&nil_id=4|title=(Daum 독점) IU 스타인터뷰 전격 공개 (30)|trans-title=(Daum Special) IU Star Interview (30)|website=Daum|language=Korean|archivedate=March 18, 2011|date=March 15, 2011|accessdate=November 29, 2015}}</ref> Pagkatapos kan saiyang mga taon sa elementarya, nagtios an saiyang pamilya, asin dagos na nagbalyo sa haraning lugar na Uijeongbu sa probinsya nin Gyeonggi.<ref>{{cite episode|title=Episode 93|series=Win Win|first1=Seung-woo|last1=Kim|first2=Su-geun|last2=Kim|first3=Ki-kwang|last3=Lee|first4=Jae-hoon|last4=Tak|network=KBS2|date=May 5, 2011}}</ref> Siya asin an saiyang nguhod na tugang na lalaki nag-istar harayo sa saindang mga magurang sa sarong studio na kwarto kaiba an saindang lola asin pinsan sa harus sarong taon sa kondisyon nin labis na katiosan.<ref>{{cite web|url=http://news.joins.com/article/6889410|script-title=ko:아이유 '어머니 빚보증 잘못서... 바퀴벌레 우글거리는 단칸방 생활'|trans-title=IU 'Mother made a bad business decision... we lived in a single room with roaches'|work=Newsen|publisher=JoongAng Media Network|language=Korean|date=December 14, 2011|accessdate=January 5, 2016|archive-url=https://web.archive.org/web/20160127195246/http://news.joins.com/article/6889410|archive-date=January 27, 2016|url-status=dead}}</ref><ref name="joongangdaily-20111213">{{cite news|last=Sunwoo|first=Carla|title=K-pop star opens up about childhood|url=http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=2945495|newspaper=Korea JoongAng Daily|location=Seoul|date=December 13, 2011|accessdate=November 12, 2015}}</ref> Masakit an pag-kontak ni IU sa saiyang mga magurang sa mga panahong ini, pero siya nasa marhay man giraray sa irarom kan pag-ataman kan saiyang lola.<ref name="joongangdaily-20111213" />

Sa saiyang mga taon sa ''middle schoo''l, nahanap ni IU an saiyang pagkamoot sa pagkanta asin nagdesisyon na magin parakanta pagkatapos palakpakan sa saiyang pagkanta sa sarong kompetisyon sa saiyang paadalan.<ref name="bigissuekr-20120229">{{cite news|last=Shin|first=Eun-kyung|title=[Cover Story] 31호 아이유|trans-title=[Cover Story] No. 31: IU|url=http://bigissuekr.tistory.com/897|language=Korean|newspaper=The Big Issue Korea|location=South Korea|date=February 29, 2012|accessdate=November 7, 2015|archivedate=March 3, 2016|archiveurl=https://web.archive.org/web/20160303212508/http://bigissuekr.tistory.com/897}}</ref> Nag-atendir siya nin 20 na ''audition'' pero bagsak siya sa gabos na ini, asin naloko man nin mga pekeng kompanya sa ''entertainment''.<ref>{{Cite web|title=Four Korean stars who got scammed|author=Kim Ji-young|work=K-Pop Herald|date=January 5, 2016|accessdate=March 20, 2016|url=http://kpopherald.koreaherald.com/view.php?ud=201601051341126127577_2}}</ref><ref>{{Cite episode|title=You are the Best!|url=https://www.youtube.com/watch?v=4S46tacc8ug|accessdate=March 20, 2016|series=Happy Together|series-link=Happy Together (2001 TV series)|network=[[KBS World (TV channel)|KBS World]]|date=May 22, 2013|season=3|number=297|time=|language=ko}}</ref> Naenot na nag-treyning si IU sa Good Entertainment kaiba si Uee, Yubin, Heo Ga-yoon, asin Jun Hyoseong.<ref name="seoulshinmun-20110110">{{cite news|last=Lee|first=Eun-joo|script-title=ko:아이유 "국민 여동생은 과분한 사랑... 똑똑한 가수 될게요"|url=http://shindonga.donga.com/docs/magazine/shin/2011/03/22/201103220500002/201103220500002_3.html|newspaper=Seoul Shinmun|location=Seoul|language=Korean|date=January 10, 2011|accessdate=November 29, 2015|archive-url=https://web.archive.org/web/20151125232328/http://shindonga.donga.com/docs/magazine/shin/2011/03/22/201103220500002/201103220500002_3.html|archive-date=November 25, 2015|url-status=dead|title=Archive copy|archivedate=November 25, 2015|archiveurl=https://web.archive.org/web/20151125232328/http://shindonga.donga.com/docs/magazine/shin/2011/03/22/201103220500002/201103220500002_3.html}}</ref> Pagkatapos niya magpirma sa ''LOEN Entertainment'' kan 2007, nagbalyo siya sa Bangbae, [[Seoul]].<ref>{{cite news|author=<!--Staff writer-->|title=16세 소녀가수 아이유 "god 김태우 오빠, 기다려!"|trans-title=16-year-old girl singer IU "g.o.d. Kim Tae Woo oppa, wait!"|url=http://news.joins.com/article/3595847|language=Korean|newspaper=Korea JoongAng Daily|location=Seoul|date=May 5, 2009|accessdate=November 15, 2015}}</ref> Maski ngani sa mga pirang posibilidad na ikaag siya sa sarong ''girl group'', nag-debyu siya nin solo kan taong 2008 pagkatapos nin sampulong bulan nin training.<ref name="chosun-20110122">{{cite news|author=<!--Staff writer(s); no by-line.-->|title=Teenage Singer IU Is Open to Surprises|url=http://english.chosun.com/site/data/html_dir/2011/01/22/2011012200347.html|newspaper=The Chosun Ilbo|location=Seoul|date=January 22, 2011|accessdate=November 7, 2015}}</ref> Uli sa kondisyon kan pagbuhay niya kaidto, pigsabi ni IU na gustong-gusto niya mag-tinir sa studio, kun sain makakakan siya hasta gusto niya asin an pagka-igwa nin lugar na tuturugan.<ref name="joongangdaily-20111213" /> Bago an saiyang debyu, an LOEN pigmukna an alyas niyang "IU", na pigkua sa tataramong Ingles na "''I and You''" na nagsisimbolo nin nagkakasararong puwersa sa musika sa tahaw nin mga tawo.<ref name="chosun-20110122" />

An nagtatalobo niyang karera iyo nagtao saiya nin pagbaba kan mga aldaw nin pag-atendir sa paadalan asin man mga hababang grado, kun sain dae kaiba an asignaturang literatura sa Korea.<ref name="joongangdaily-20110106">{{cite news|last=Lee|first=Kyung-ran|title=Singer IU wins fans by going her own way|url=http://koreajoongangdaily.joins.com/news/article/Article.aspx?aid=2930559|newspaper=Korea JoongAng Daily|location=Seoul|date=January 6, 2011|accessdate=November 12, 2015}}</ref> Pagkatapos kan saiyang pag-gradwar sa ''Dongduk Girls' High School'' kan 2012, nagdesisyon si IU na dae na magpadagos nin pag-eskwela uli sa saiyang karera sa pagkanta.<ref>{{cite news|last=Sunwoo|first=Carla|title=IU graduates from high school|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2948276|newspaper=Korea JoongAng Daily|location=Seoul|date=February 11, 2012|accessdate=November 12, 2015}}</ref>

== Karera ==
<gallery>
Ladawan:IU on October 29, 2009 02.jpg|Si IU nagkakanta nin "''Boo"'' kan Oktubre 29, 2009
Ladawan:IU (Korean singer) from acrofan.jpg|Pagkanta ni IU sa sarong kasibotan sa ''Disney Channel'' asin ''Disney Junior'' sa Sur na Korea kan Hunyo 29, 2011
Ladawan:IU at the Expo 2012 Yeosu2.jpg|Si IU sa ''Expo Pop Festival'' kan Hulyo 3, 2012
Ladawan:IU at Modern Times concert in Busan, on December 1, 2013 (cropped).jpg|Si IU sa konsyerto nin ''Modern Times'' sa Busan, Sur na Korea kan Desyembre 1, 2013.
Ladawan:IU at Melon Music Awards, 13 November 2014 01.jpg|Si IU sa ''Melon Music'' na Gawad kan Nobyembre 13, 2014
Ladawan:IU Chat-shire concert in Busan, 29 November 2015 03.jpg|Si IU sa saiyang ''Chat-Shire'' na konsyerto kan Nobyembre 29, 2015
Ladawan:IU at "24 Steps - One, Two, Three, Four" concert, 3 December 2016 12.jpg|Si IU sa ''24 Steps: One, Two, Three, Four'' na konsyerto kan Desyembre 3, 2016
Ladawan:IU_at_"24_Steps_-_One,_Two,_Three,_Four"_concert,_3_December_2016_10.jpg|Si IU sa sarong ''24 Steps: One, Two, Three, Four'' na konsyerto kan Desyembre 4, 2016
Ladawan:IU Seoul Concert, 10 December 2017 04.jpg|Si IU sa saiyang ''Palette'' na konsyerto sa Seoul, Sur na Korea kan Desyembre 10, 2017
Ladawan:IU at 'dlwlrma' concert in Jeju on January 5, 2019 (1).jpg|Si IU sa saiyang '<nowiki/>''Dlwlrma''' na konsyerto sa Jeju kan Enero 5, 2019
</gallery>

== Mga gawad asin nagibo ==
Poon kan saiyang debyu kan 2008, nakaresibe si IU nin 200 na nominasyon, kun sain ginana niya an 70 kaini. Nanggana siya nin onseng ''Melon Music Awards'', siyam na ''Gaon Chart Music Awards'', limang ''Korean Music Awards'', limang ''Mnet Asian Music Awards'', limang ''Seoul Music Awards'', asin tolong ''Golden Disc Awards''. Maski ngani sarong parakanta guminana man siya nin nagkapirang gawad bilang aktres, kun sain piggawad saiya an titulong "''Best New Actress''" sa ''2014 KBS Drama Awards'' para sa saiyang ginibuhan sa ''You're the Best, Lee Soon-shin''.<ref>{{cite web|last=Lee|first=Cory|url=http://www.tenasia.com/archives/76386|title=Kim Hye-soo Reclaims Glory, ''Good Doctor'', ''Secret Love'' Win Big at the 2013 KBS Drama Awards|work=TenAsia|accessdate=January 4, 2018|date=January 2, 2014|url-status=dead|archiveurl=https://web.archive.org/web/20140103221215/http://www.tenasia.com/archives/76386|archivedate=January 3, 2014|df=mdy-all}}</ref>

Nakakua man si IU nin limang Daesang na gawad na bisto man bilang ''grand prize award'', gikan sa nagkapirang mga pasali na panggawad. Kaiba digdi an tolong Daesang na gawad hale sa ''Melon Music Awards''. An mga Daesang na gawad an pigsasabing pinakaprestihiyoso sa industriya nin pagkanta sa Korea. Kan taon 2012,si  IU pigbansagan bilang saro sa pinaka-maimpluwensyang tawo sa Sur na Korea sa listahan kan ''Forbes Korea Power Celebrity'', asin nagpadagos nin lima pang beses.<ref name="forbes-korea-power-celebrity-40" /> Asin man, si IU pigtawan onra sa ''2015 Pop Culture & Arts Awards'', na pinamayohan kan ''Korean Ministry of Culture, Sports and Tourism'', kun sain pigbisto an saiyang impluwensya asin trayumpo sa industriya nin pagkanta.

== Ibang kasibotan ==

=== Pilantropiya ===
Poon kan Pebrero 2012, si IU nagin ''ambassador'' para sa ''National Police Agency'' kan Sur na Korea sa saindang anti-bullying na kampanya sa mga paadalan; ginibo siyang honoraryong miyembro nin kapulisan kan taon 2013 bago ipigtaas bilang honoraryong senyor na opisyal nin kapulisan kan 2014 para sa duwang taon na termino.<ref>{{cite web|author=<!--Staff writer-->|date=November 6, 2014|title=117 로고 - 슬로건 공모전 시상 및 명예경찰 아이유 특별승진 임용|trans-title=117 logo, slogan contest prizes and honorary police IU special promotion delegation|url=http://www.police.go.kr/gov30/bbs/view.do?bbsId=B0000011&nttId=16614|website=Korean National Police Agency|language=Korean|accessdate=January 6, 2016}}</ref> Kan mga taon nin 2015 asin 2018, nag-donar si IU nin ₩100,000,000 (harus US$88,000) sa ''Green Umbrella Children's Fund'', kun sain gagamiton ini para sa pagtabang sa mga mayong pribiliheyo na mga kaakian.<ref name="iusch">{{cite news|url=https://entertain.naver.com/now/read?oid=112&aid=0003026704|title=아이유, 어린이날 앞두고 소외아동 지원 위해 또 1억 기부(공식)|trans-title=IU, and 100 million donation to support underprivileged children ahead of Children's Day (Official)|work=Herald Pop|date=March 5, 2018|access-date=July 20, 2018}}</ref> Nag-boluntaryo man siya sa organisasyon.<ref>{{cite web|script-title=ko:[단독]'훈훈' 아이유, 어린이날 저소득가정 아이들 위해 몰래 '1억 기부'|url=http://entertain.naver.com/read?oid=108&aid=0002413299|website=Naver|accessdate=December 27, 2017|language=Korean|date=May 5, 2015}}</ref> Nagtindog man si IU nin sarong ''scholarship'' sa saiyang ''high school alma-mater'' kan taon 2016 pagkatapos mag-donar piri-pirmi kan mga nagligad na taon. An ''scholarship'', pig-apud na "''IU Scholarship''", na pig-disenyo para makatabang sa apat na gradweyt gikan sa mga pamilya na nangangaipo nin tabang-pinansyal.<ref>{{cite AV media|date=March 6, 2017|title=[Showbiz Korea] IU(아이유) creates the IU SCHOLARSHIP for her high school ALMA MATER|medium=News report|language=English|url=https://www.youtube.com/watch?v=iQdplqXYSqI|access-date=December 27, 2017|format=Video|location=YouTube|publisher=ARIRANG}}</ref> Kan taon 2018, nagtao man siya nin ₩20,000,000 (harus US$18,000) na tabang-pinansyal sa limang kolehiyong estudyante, para makatabang sa saindang pag-upa nin harong.<ref name="iusch" /> Kan kaparehong taon, nag-partisipar si IU sa ''Ice Bucket Challenge'', na iyo sarong sikat na gibuhon sa ''Internet'' kaidto para sa pagheras nin pag-aram sa ''Amyotrophic lateral sclerosis'' (ALS).<ref>{{cite news|url=http://news.nate.com/view/20180603n20619|script-title=ko:정은지→아이유 아이스버킷챌린지 동참 '강한나 김이나 선우정아 지목'|publisher=Nate|last=Hwang|first=Hye-jin|date=June 6, 2018|access-date=July 19, 2018|language=ko}}</ref> An saiyang mga kagibuhang pilantropiya nakaguno nin pagbisto sa  ''2019 Heroes of Philanthropy: Catalysts For Change'' kan ''Forbes' Asia'', kun sain siya an pinakajoven na nakalaog sa listahan..<ref>{{cite web|last1=Chung|first1=Grace|title=Asia's 2019 Heroes Of Philanthropy: Catalysts For Change|url=https://www.forbes.com/sites/gracechung/2019/12/02/asias-2019-heroes-of-philanthropy-catalysts-for-change/|website=Forbes|accessdate=December 26, 2019|language=en|date=December 2, 2019}}</ref> Kan COVID-19 na pandemya, an ''Korean Medical Association'' pigsabi na si IU nag-donar nin 3,000 na pidaso nin ''medical protective clothing'', na may presyong 100 milyon na won (harus $82,185),<ref>{{Cite web|last=|first=|date=2020-02-27|title=K-pop star IU donates ₩100 million to doctors for coronavirus relief|url=http://www.koreabiomed.com/news/articleView.html?idxno=7550|url-status=live|archive-url=|archive-date=|access-date=2020-09-04|website=www.koreabiomed.com|language=ko}}</ref> asin harus 4,600 na ''cooling vests'', na may presyong 100 milyon na won (harus $84,000) para sa mga nars, manungod sa ''Korean Nurses Association''.<ref>{{Cite web|date=2020-08-31|title=IU donates 4,600 cooling vests for nurses combating COVID-19|url=http://www.koreatimes.co.kr/www/art/2020/09/732_295218.html|access-date=2020-09-04|website=koreatimes|language=en}}</ref>

=== Mga pig-endorso ===
[[Ladawan:IU_at_Sony_new_product_launching_event,_20_September_2017_03.jpg|too|thumb|Si IU sa sarong ''launching event'' kan produktong Sony kan Septyembre 20, 2017.]]
Saro si IU sa mga may pinakahalangkaw na bayad bilang artista sa South Korea,{{Citation needed|date=July 2019}} kun sain an mga endorsong ini may signipikong proporsyon kan saiyang nagugunong kwarta. Sa kurso kan saiyang karera, naka-endorso siya nin nagkapirang mga produkto gikan sa elektroniko pasiring sa pag-bado asin kosmetiko.<ref name="joins-20101229">{{cite news|author=<!--Staff writer-->|date=December 29, 2010|script-title=ko:아이유 50억+α 2010년 수입도 '대세'|trans-title=IU's 5-billion-won 2010 income|url=http://news.joins.com/article/4856562|work=Newsen|publisher=JoongAng Media Network|language=Korean|accessdate=January 17, 2016|archive-url=https://web.archive.org/web/20160204160546/http://news.joins.com/article/4856562|archive-date=February 4, 2016|url-status=dead}}</ref> Pagkatapos nin mga surunudan na suminikat niyang kanta asin an pagtalubo kan saiyang pagluwas sa telebisyon kan 2010, nakua niya an enot na pag-endorso sa ''MyChew candy'' kan ''Crown Confectionery'', ''Crown Bakery'' asin bado na ''Y'sb''.<ref name="joins-20101229" /><ref name="hankyung-20101016">{{cite news|author=<!--Staff writer-->|date=October 16, 2010|title=아이유 CF, 강한 중독성 '앙증맞은 입술, 팬심 녹여'|trans-title=IU's Addictive CF|url=http://bntnews.hankyung.com/apps/news?mode=sub_view&popup=0&nid=04&c1=04&c2=01&c3=&nkey=201010151841333|work=BNT News|publisher=Korea Economic Daily|language=Korean|accessdate=January 17, 2016|archivedate=February 5, 2016|archiveurl=https://web.archive.org/web/20160205142704/http://bntnews.hankyung.com/apps/news?mode=sub_view&popup=0&nid=04&c1=04&c2=01&c3=&nkey=201010151841333}}</ref> Saro man sa mga enot niyang pig-endorso an mga ''video games''. Maski ngani bihira sa kababaehan, nag-eendorso si IU nin mga video game puon kan taong 2010.<ref name="chosun-20101105">{{cite news|author=<!--Staff writer-->|date=November 5, 2010|script-title=ko:아이유, 온라인 게임 모델 발탁 '게임계의 여왕'|trans-title='Queen of gaming' IU is chosen as an online games model|url=http://sports.chosun.com/news/news.htm?id=201011060100051040002894&ServiceDate=20101105|newspaper=The Chosun Ilbo|language=Korean|accessdate=January 17, 2016}}</ref> Nagin man siyang ''VJ'' sa programang ''Star for You'' kan MBC Game asin taga-taram sa mga introduksyon kan mga parakawat sa ''Global StarCraft II League'' kan 2010.<ref name="chosun-20101105" /> Nakatabang man siya sa pagheras kan ''Global StarCraft II League'' kan 2011 sa pagkanta niya sa ''finals'' kaini.<ref>{{cite web|archiveurl=https://web.archive.org/web/20120508021621/http://www.gomtv.net/2011blizzardcup/news/66739|url=http://www.gomtv.net/2011blizzardcup/news/66739|title=Blizzard CUP Final Broadcasting Schedule|website=Gom TV|archivedate=May 8, 2012|date=December 16, 2011|accessdate=January 6, 2016}}</ref> Uli sa saiyang "simple asin inosenteng imahe", napili man siya pag-endorso kan ''Alicia: The Story of My Horse and I'', na iyo sarong "''massively multiplayer online role-playing game''" kan Nobyembre 2010.<ref name="chosun-20101105" /> Pagdugang sa mga advertismo sa mga kawat, si IU nag-partisipar man sa mga ''soundtrack''.<ref name="donga-20101105">{{cite news|author=<!--Staff writer-->|script-title=ko:인기가수 '아이유', 엔트리브 '앨리샤' 모델로 선정|trans-title=Popular singer IU selected as model for Ntreev Soft's 'Alicia'|url=http://game.donga.com/53993/|newspaper=The Dong-A Ilbo|language=Korean|date=November 5, 2010|accessdate=January 17, 2016}}</ref> Kan 2012–13, si IU an ''spokesmode''l asin ''in-game model'' para sa ''Aion: Upheaval video game'' kan ''NCsoft''.<ref name="hankyung-20121203">{{cite news|last=Myung-gi|first=Baek|script-title=ko:게임 '아이온' 모델 아이유, 혹시 캐릭터?|trans-title='Aion' game models IU as a character?|url=http://gametoc.hankyung.com/news/articleView.html?idxno=5641|newspaper=Korea Economic Daily|language=Korean|date=December 3, 2012|accessdate=January 30, 2016|title=Archive copy|archivedate=February 5, 2016|archiveurl=https://web.archive.org/web/20160205110104/http://gametoc.hankyung.com/news/articleView.html?idxno=5641}}</ref><ref name="donga-20130116">{{cite news|last=Han-jun|first=Kim|script-title=ko:엔씨소프트, 아이온에 아이유 관련 콘텐츠 선보인다|trans-title=IU-related content to be showcased in NCsoft's Aion|url=http://game.donga.com/65594/|newspaper=The Dong-a Ilbo|language=Korean|date=January 16, 2013|accessdate=January 30, 2016}}</ref> Nagin man siyang parte para sa promsyon kan ''Nexon'' sa ''Dungeon Fighter Online'' kan 2014.<ref name="cnet-20140116">{{cite news|author=<!--Staff writer-->|script-title=ko:넥슨, 던파 모델 '아이유' 발탁|trans-title=IU selected as model for Nexon's Dungeon Fighter Online|url=http://www.cnet.co.kr/view/43087|website=CNET|language=Korean|date=January 16, 2014|accessdate=February 5, 2016|title=Archive copy|archivedate=February 5, 2016|archiveurl=https://web.archive.org/web/20160205194225/http://www.cnet.co.kr/view/43087}}</ref>

Pagkatapos kan pagluwas nin ''Real'' kan Desyembre 2010, si IU nagin lalawgon kan ''Samsung Anycall'' asin ''Samsung Galaxy S II'' para sa ''Samsung Electronics'',<ref name="donga-20110112">{{cite news|last=Kwon|first=Myung-gwan|script-title=ko:국민 여동생 아이유, 삼성전자 애니콜 새 모델로 전격 발탁|trans-title='National sister' IU appointed as the new model for Samsung Anycall|url=http://it.donga.com/4235/|newspaper=The Dong-a Ilbo|language=Korean|date=January 12, 2011|accessdate=January 30, 2016}}</ref><ref name="samsung-20110527">{{cite web|author=<!--Staff writer-->|title=아이유-윤상의 'How to live SMART' (삼성전자)|trans-title=IU 'How to Live Smart' (Samsung)|url=http://blog.samsung.co.kr/1266/|website=Samsung|language=Korean|date=May 27, 2011|accessdate=January 30, 2016}}</ref> asin modelo nin pag-endorso para sa mga produkto na badong ''Unionbay Sportswear'' asin ''Le Coq Sportif''.<ref name="joins-20110118">{{cite news|author=<!--Staff writer-->|script-title=ko:서인국 아이유, 자전거 데이트현장 포착 '실제 연인같아'|trans-title=Seo In Guk and IU's bicycle dating scene captured 'like real lovers'|url=http://news.joins.com/article/4940423|work=Newsen|publisher=JoongAng Media Network|language=Korean|date=January 18, 2011|accessdate=January 17, 2016|archive-url=https://web.archive.org/web/20160204162139/http://news.joins.com/article/4940423|archive-date=February 4, 2016|url-status=dead}}</ref><ref name="chosun-20110901">{{cite news|first=Lee|last=Jung-hyuk|script-title=ko:아이유, 이런 모습 처음이야!|trans-title=This is the first-time look for IU!|url=http://sports.chosun.com/news/ntype.htm?id=201109020100006530000197&servicedate=20110901|newspaper=The Chosun Ilbo|language=Korean|date=September 1, 2011|accessdate=January 30, 2016}}</ref> Nagluwas man siya sa mga komersyal para sa ''SK Telecom'' na iyo an pinakadakulang wireless carrier sa South Korea,<ref name="donga-20110721">{{cite news|last=Kwon|first=Myung-gwan|title=SK텔레콤, 4G LTE 모델로 원빈, 아이유 선정|trans-title=IU selected as SK Telecom's 4G LTE model with Won Bin|url=http://it.donga.com/6284/|newspaper=The Dong-a Ilbo|language=Korean|date=July 21, 2011|accessdate=January 30, 2016}}</ref> produktong ''Yogurt Bulgaris'' kan ''Namyang Diary'',<ref name="yonjap-20110721">{{cite news|author=<!--Staff writer-->|script-title=ko:남양유업 '떠먹는 불가리스' 모델에 아이유|trans-title=IU models for Namyang 'Yogurt Bulgaris'|url=http://www.yonhapnews.co.kr/bulletin/2011/07/21/0200000000AKR20110721054500003.HTML|newspaper=Yonhap News Agency|language=Korean|date=July 21, 2011|accessdate=January 30, 2016}}</ref> kompanyang petrolyo asin refinerya na ''S-Oil'',<ref name="koreaherald-20110526">{{cite news|author=<!--Staff writer-->|script-title=ko:(마케팅 & 애드)에쓰-오일 '1리터' 시리즈, 작지만 큰 행복 따뜻한 공감 전달|url=http://biz.heraldcorp.com/view.php?ud=20110526000130|newspaper=The Korea Herald|language=Korean|date=May 26, 2011|accessdate=January 30, 2016|title=Archive copy|archivedate=February 3, 2016|archiveurl=https://web.archive.org/web/20160203092846/http://biz.heraldcorp.com/view.php?ud=20110526000130}}</ref> asin ''retail chain'' na ''Homeplus''.<ref name="newsen-20110606">{{cite news|author=<!--Staff writer-->|script-title=ko:[포토엔]아이유 '이승한 회장님 물총 하나만~'|url=http://news.joins.com/article/5648258|work=Newsen|publisher=JoongAng Media Network|language=Korean|date=June 6, 2011|accessdate=January 30, 2016|archive-url=https://web.archive.org/web/20160204162816/http://news.joins.com/article/5648258|archive-date=February 4, 2016|url-status=dead}}</ref> Nagin man siyang lalawgon kan ''fast-food'' na restawrant na ''Mexicana Chicken'' puon 2011.<ref name="hankyung-20110429">{{cite news|last=Kim|first=Si-eun|title='닭치는 소녀' 아이유 치킨CF 보조출연 알고보니 '삼촌팬들'|trans-title='Chicken girl star' IU's chicken CF includes appearances from 'uncle fans'|url=http://www.hankyung.com/news/app/newsview.php?aid=2011042987677|newspaper=Korea Economic Daily|language=Korean|date=April 29, 2011|accessdate=January 17, 2016}}</ref> Kan 2012, nagin man siyang modelo para sa mga produckto sa bado na ''G by GUESS'' kaiba sina ''Yoo Seung-ho'', ''Elite'', asin ''Infinite''.<ref name="chosun-20120125">{{cite news|first=Lee|last=Jung-hyuk|script-title=ko:동갑내기 아이유-유승호, 다정한 화보 눈길|trans-title=Same-age IU and Yoo Seung-ho in affectionate eye-catching photos|url=http://news.chosun.com/site/data/html_dir/2012/01/25/2012012501368.html?Dep0=twitter&d=2012012501368|newspaper=The Chosun Ilbo|language=Korean|date=January 25, 2012|accessdate=January 30, 2016|title=Archive copy|archivedate=January 31, 2016|archiveurl=https://web.archive.org/web/20160131123813/http://news.chosun.com/site/data/html_dir/2012/01/25/2012012501368.html?Dep0=twitter&d=2012012501368}}</ref><ref name="hankyung-20120103">{{cite news|last=Kim|first=Si-eun|script-title=ko:엘리트, 아이유-인피니트의 '엘리&다빈치 댄스' 따라 추기 이벤트|trans-title=IU and Infinite in 'My Elite & Da Vinci Dance' event for Elite|url=http://www.hankyung.com/news/app/newsview.php?aid=201201035829o|newspaper=Korea Economic Daily|language=Korean|date=January 3, 2012|accessdate=January 30, 2016|title=Archive copy|archivedate=October 17, 2019|archiveurl=https://web.archive.org/web/20191017133206/https://www.hankyung.com/news/article/201201035829o}}</ref> Napili man siyang lalawgon kan online store na ''SK Planet'', ''11st'',<ref>{{cite web|last=Kim|first=Hee-yeon|script-title=ko:11번가, 국민 여동생 아이유 모델 발탁|trans-title=National sister IU selected as model for 11st|url=http://www.zdnet.co.kr/news/news_view.asp?artice_id=20120716112151|website=ZDNet|language=Korean|date=July 16, 2012|accessdate=January 30, 2016}}</ref> asin nagluwas sa mga komersyal kan kosmetikong produkto na ''The Saem'' asin ''Shin Ramyun and Hoo Roo Rook'' kan ''Nongshim'' (kaiba si ''Park Bo-gum'').<ref name="joins-20121019">{{cite news|author=<!--Staff writer-->|script-title=ko:더샘 '어반에코 하라케케', 출시 45일 만에 5만개 판매|trans-title=The Saem 'Urban Eco Harakeke Toner': 50,000 sold in 45 days after release|url=http://news.joins.com/article/9639178|work=Daily Sports|publisher=JoongAng Media Network|language=Korean|date=October 19, 2012|accessdate=January 30, 2016}}</ref><ref name="newsis-20120307">{{cite news|first=Se-hun|last=Kang|script-title=ko:농심, 후루룩칼국수 모델로 '아이유' 발탁|trans-title=IU appointed as Nongshim's Hoo Roo Rook noodle's model|url=http://www.newsis.com/ar_detail/view.html?ar_id=NISX20120307_0010684275&cID=10401&pID=10400|work=Business Wire|publisher=Newsis|language=Korean|date=March 7, 2012|accessdate=January 30, 2016}}</ref><ref name="hankyung-20120820">{{cite news|last=Im|first=Hyun-woo|script-title=ko:신라면 블랙, 컵라면으로 부활|trans-title=Resurrection of Shin Ramen's Black Cup Noodles|url=http://www.hankyung.com/news/app/newsview.php?aid=2012082015371|newspaper=Korea Economic Daily|language=Korean|date=August 20, 2012|accessdate=January 30, 2016}}</ref> Kaiba si ''Yim Si-wan'' and ''Hwang Kwanghee'', nagbida si IU sa tolong-parte na komersyal na drama para sa ''Samsung Wave 3'' na may titulong "''20, Start of a Wave''".<ref name="chosun-20120322">{{cite news|author=<!--Staff writer-->|script-title=ko:아이유-제국의 아이들, 스마트폰 테마 드라마 출연|trans-title=IU and ZE:A starring in smartphone-themed drama|url=http://review.chosun.com/site/data/html_dir/2012/03/22/2012032200935.html|newspaper=The Chosun Ilbo|language=Korean|date=March 22, 2012|accessdate=January 30, 2016|title=Archive copy|archivedate=January 31, 2016|archiveurl=https://web.archive.org/web/20160131135639/http://review.chosun.com/site/data/html_dir/2012/03/22/2012032200935.html}}</ref> Asin man, si IU napili bilang embahadora para sa ''Expo 2012'' na pigganap sa ''Yeosu''.<ref name="expo2012">{{cite web|author=<!--Staff writer-->|script-title=ko:아이유, '바다를 생각합니다'|trans-title=IU - 'Stories told by the sea'|url=http://www.expo2012.kr/is/ps/unitybbs/bbs/selectBbsDetail.html?ispsBbsId=BBS003&ispsNttId=0000014945|website=Expo 2012|language=Korean|date=January 10, 2012|accessdate=January 30, 2016|archive-date=January 31, 2016|archive-url=https://web.archive.org/web/20160131093605/http://www.expo2012.kr/is/ps/unitybbs/bbs/selectBbsDetail.html?ispsBbsId=BBS003&ispsNttId=0000014945|dead-url=yes}}</ref>

Pagkatapos kan pagluwas nin ''A Flower Bookmark'' kan Mayo 2014, si IU nagluwas man sa komersyal kan Tsinong kosmetikong produkto na ''Qdsuh''.<ref name="enewsWorld-20140613">{{cite web|last=Wu|first=Yi-xuan|title=IU搖身一變甜美單車少女 粉紅洋裝凸顯小蠻腰|trans-title=IU transformed into sweet bicycle girl in a pink dress|url=http://mwave.interest.me/enewsworld/tw/article/68256|website=CJ E&M enewsWorld|language=Chinese|date=June 13, 2014|accessdate=February 5, 2016|archive-url=https://web.archive.org/web/20160205233231/http://mwave.interest.me/enewsworld/tw/article/68256|archive-date=February 5, 2016|url-status=dead}}</ref> Nagpartisipar man siya kampanyang promosyonal kan ''Sony Korea'' para sa seryeng MDR na headphone kaiba si ''You Hee-yeol'' asin nagpadagos bilang representante asin modelo kan Sony Korea para sa mga produktong pang-tanog kan 2015.<ref name="zdnet-20140930">{{cite web|last=Kim|first=Da-jeong|script-title=ko:소니, 헤드폰 새 모델에 유희열-아이유 발탁|trans-title=IU and You Hee-yeol appointed as new models for Sony headphones|url=http://www.zdnet.co.kr/news/news_view.asp?artice_id=20140930175642|website=ZDNet|language=Korean|date=September 30, 2014|accessdate=February 5, 2016}}</ref><ref name="donga-20150527">{{cite news|last=Kang|first=Hyung-suk|script-title=ko:'아이유도 들어보고 깜짝!' 소니, 고음질 블루투스 오디오-헤드폰 공개|trans-title='IU reports a surprise!' - Bluetooth audio for Sony Hi-Fi headphones released|url=http://it.donga.com/21307/|newspaper=The DongA Ilbo|language=Korean|date=May 27, 2015|accessdate=February 5, 2016}}</ref> Kan Nobyembre2014, an kompanyang ''HiteJinro'' para sa [[soju]] nag-anunsyar na si IU an magigin ''spokesmodel'' para sa produktong ''Chamisul'' kaini.<ref name="koreatimes-20141121">{{cite news|author=<!--Staff writer-->|title=Chamisul selects K-pop's IU as new spokesperson|url=http://www.koreatimesus.com/chamisul-selects-k-pops-iu-as-new-spokesperson/|work=Yonhap News Agency|publisher=The Korea Times US|date=November 21, 2014|accessdate=February 5, 2016}}</ref> An pagbago para sa saiyang kontrata pig-anunsyar kan Desyembre 2015.<ref name="hankyung-20151217">{{cite news|author=<!--Staff writer-->|script-title=ko:하이트진로, 아이유와 재계약...업계 최고 대우|trans-title=HiteJinro renews contract with IU|url=http://www.hankyung.com/news/app/newsview.php?aid=201512179345g|newspaper=Korea Economic Daily|language=Korean|date=December 17, 2015|accessdate=February 5, 2016}}</ref> Kan 2014–15, si IU nagin modelo sa pag-endorso kan pang-bitis na produktong ''Sbenu'' kaiba si ''Song Jae-rim''.<ref name="chosun-20141202">{{cite news|author=<!--Staff writer-->|script-title=ko:대세스타 아이유-송재림, 커플화보 '사랑스러워'|trans-title=Pop star IU and Song Jae-rim's 'lovable' couple photoshoot|url=http://biz.chosun.com/site/data/html_dir/2014/12/02/2014120201318.html|newspaper=The Chosun Ilbo|language=Korean|date=December 2, 2014|accessdate=February 5, 2016}}</ref> Si IU nagin modelo liwat para sa ''Unionbay Sportswear'' kan 2015 kaiba si ''Lee Hyun-woo'' asin napili bilang bagong lalawgon kan kosmetikong produkto na ''ISOI''.<ref name="koreaherald-20150226">{{cite news|last=Yoon|first=Sarah|title=IU, Lee Hyun-woo launch Unionbay's spring fashion campaign|url=http://kpopherald.koreaherald.com/view.php?ud=201502261611492839686_2|newspaper=The Korea Herald|date=February 26, 2015|accessdate=February 5, 2016}}</ref><ref name="khan-20150202">{{cite news|last=Lee|first=Bo-ram|script-title=ko:아이소이, 가수 아이유 전속모델로 발탁|trans-title=ISOI selected singer IU as its exclusive model|url=http://news.khan.co.kr/kh_news/khan_art_view.html?artid=201502021349242&code=900303|newspaper=Kyunghyang Shinmun|language=Korean|date=February 2, 2015|accessdate=February 5, 2016}}</ref> Pareho an ''Unionbay'' asin ''ISOI'' na nag-sponsor sa ''The Producers'', na iyo sarong seryeng pan-telebisyon kan 2015 kun sain si IU an bida, sa paagi nin ''product placement''.<ref name="koreaherald-20150515">{{cite news|last=Yoon|first=Sarah|title=Fashion brand to sponsor 'The Producers'|url=http://kpopherald.koreaherald.com/view.php?ud=201505151723141233710_2|newspaper=The Korea Herald|date=May 15, 2015|accessdate=February 5, 2016}}</ref><ref name="hankyung-20150609">{{cite news|author=<!--Staff writer-->|script-title=ko:아이소이, '프로듀사' 아이유 화장품으로 인기 급상승!|trans-title='The Producers' IU's cosmetics brand, ISOI, is becoming popular|url=http://bntnews.hankyung.com/apps/news?popup=0&nid=03&c1=03&c2=&c3=&designer=&season=&nkey=201506091650073&mode=sub_view|work=BNT News|language=Korean|date=June 9, 2015|accessdate=February 5, 2016|title=Archive copy|archivedate=February 5, 2016|archiveurl=https://web.archive.org/web/20160205221307/http://bntnews.hankyung.com/apps/news?popup=0&nid=03&c1=03&c2=&c3=&designer=&season=&nkey=201506091650073&mode=sub_view}}</ref>

== Diskograpiya ==
* ''Growing Up'' (2009)
* ''Last Fantasy'' (2011)
* ''Modern Times'' (2013)
* ''Palette'' (2017)

== Pilmograpiya ==
{{Main|Pilmograpiya ni IU}}

'''Mga piling pilmograpiya'''

* ''Dream High'' (2011)
* ''You Are the Best!'' (2013)
* ''Bel Ami'' (2013)
* ''The Producers'' (2015)
* ''Moon Lovers: Scarlet Heart Ryeo'' (2016)
* ''My Mister'' (2018)
* ''Persona'' (2019)
* ''Hotel del Luna'' (2019)

== Mga konsyerto ==
{| class="wikitable" width="100%"
!Taon
!Titulo
!Rehiyon
!Pagluwas
!{{Tooltip|Tol.|Reference}}
|-
| rowspan="4" |2012
|IU Japan Premium Special Live
|Japan
|2
|<ref name="tower-20120203">{{cite web|title=IU JAPAN PREMIUM "SPECIAL LIVE" @ 渋谷Bunkamura オーチャードホール (2012年1月24日 17:00)|trans-title=IU Japan Premium "Special" Live @ Shibuya Bunkamura Orchard Hall (24 January 2012 17:00)|url=http://tower.jp/article/series/2012/02/03/iu|website=Tower Records|language=Japanese|date=February 3, 2012|accessdate=December 3, 2015}}</ref>
|-
|IU Friendship Showcase - Spring 2012
|Japan
|5
|<ref name="osen-20120625">{{cite web|script-title=ko:아이유, 9월 日 단독 콘서트... 6개월만의 '성과'|trans-title=IU's solo concert in September, 6 months after 'performance'|url=http://sbsfune.sbs.co.kr/news/news_content.jsp?article_id=E10000961834|language=Korean|work=OSEN|publisher=Seoul Broadcasting System|date=June 25, 2012|accessdate=January 8, 2016}}</ref>
|-
|Real Fantasy
|South Korea
|13
|<ref name="joongangdaily-20120925">{{cite news|last=Sunwoo|first=Carla|title=IU wraps up concert with a vow to be better TV host|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2959898|newspaper=Korea JoongAng Daily|date=September 25, 2012|accessdate=December 6, 2015}}</ref>
|-
|IU Friendship Special Concert - Autumn 2012
|Japan
|1
|<ref name="billboardj-20120918">{{cite web|title=K-POP期待の19歳が安全地帯カバー 「本当に綺麗な音楽」|trans-title=19-year-old K-pop's hope covers Anzen Chitai: Really beautiful music|url=http://www.billboard-japan.com/d_news/detail/7108/2|website=Billboard Japan|language=Japanese|date=September 18, 2012|accessdate=December 27, 2015}}</ref>
|-
|2013
|Modern Times
|South Korea
|3
|<ref name="joongangdaily-20131016">{{cite news|last=Lee|first=Sun-min|title=IU announces solo concerts|url=http://koreajoongangdaily.joins.com/news/article/article.aspx?aid=2978892|newspaper=JoongAng Ilbo|date=October 16, 2013|accessdate=January 3, 2016}}</ref>
|-
| rowspan="2" |2014
|Modern Times Showcase In Hong Kong
|Hong Kong
|1
|<ref name="kitec-20140323">{{cite web|url=https://www.kitec.com.hk/eng/event_details.php?id=983|title=Event Details: IU Modern Times Showcase In Hong Kong|publisher=Kowloonbay International Trade & Exhibition Centre|accessdate=January 8, 2016|archive-date=March 2, 2016|archive-url=https://web.archive.org/web/20160302135428/https://www.kitec.com.hk/eng/event_details.php?id=983|dead-url=yes}}</ref>
|-
|Just One Step... That Much More
|South Korea
|8
|<ref name="newsen-20140523">{{cite web|last=Lee|first=Min-ji|url=http://mwave.interest.me/enewsworld/en/article/66583/iu-holds-her-first-small-theatre-concert|title=IU Makes Fans Tear Up in Her First Small Theatre Concert|date=May 23, 2014|work=Newsen|publisher=CJ E&M eNewsWorld|accessdate=January 7, 2016|archive-url=https://web.archive.org/web/20160531070436/http://mwave.interest.me/enewsworld/en/article/66583/iu-holds-her-first-small-theatre-concert|archive-date=May 31, 2016|url-status=dead}}</ref>
|-
|2015
|Chat-Shire
|South Korea
|7
|<ref name="koreaherald-20151019">{{Cite news|last=Kim|first=Yu-jin|url=http://kpopherald.koreaherald.com/view.php?ud=201510191035039799603_2|title=IU to hold national concert tour 'Chat-Shire'|newspaper=The Korea Herald|date=October 19, 2015|accessdate=December 18, 2015}}</ref>
|-
| rowspan="3" |2015–2016
| rowspan="3" |I&U
|Hong Kong
|1
|<ref>{{cite news|last=Park|first=So-jung|url=http://english.yonhapnews.co.kr/news/2015/09/11/0200000000AEN20150911001500315.html|title=IU to hold fan meeting in Hong Kong|newspaper=Yonhap|location=Seoul|date=September 11, 2015|accessdate=January 7, 2016}}</ref>
|-
|China
|2
|<ref>{{cite web|url=http://en.damai.cn/event/tickets_88549/|title=2015 I & U IN SHANGHAI|website=Damai|accessdate=January 7, 2016|archive-date=August 31, 2015|archive-url=https://web.archive.org/web/20150831071748/http://en.damai.cn/event/tickets_88549/|dead-url=yes}}</ref><ref name="mk-20151221">{{cite web|author=<!--Staff writer-->|url=http://star.mk.co.kr/v2/view.php?year=2015&no=1201320|title=아이유, 중국에서 통했을까 살펴보니...|date=December 21, 2015|website=Maeil Business Newspaper|accessdate=January 7, 2016}}</ref>
|-
|Taiwan
|1
|<ref name="newsen-20151215">{{cite web|last=Hwang|first=Hye-jin|url=http://mwave.interest.me/enewsworld/en/article/100895/iu-tops-k-pop-chart-in-taiwan|title=IU Tops K-Pop Chart in Taiwan|date=December 15, 2015|work=Newsen|publisher=CJ E&M eNewsWorld|accessdate=January 7, 2016|archive-url=https://web.archive.org/web/20151217225121/http://mwave.interest.me/enewsworld/en/article/100895/iu-tops-k-pop-chart-in-taiwan|archive-date=December 17, 2015|url-status=dead}}</ref>
|-
|-
| rowspan="3" |2016
|IU Good Day China Tour
|China
|7
|<ref>{{cite news|url=http://entertain.naver.com/ranking/read?oid=213&aid=0000891521|title=아이유, 중국 공연서 '보보경심' OST 열창|publisher=[[Naver]]|last=Park|first=Seo-lee|date=July 17, 2016|access-date=June 19, 2018}}</ref>
|-
|24 Steps: One, Two, Three, Four
|South Korea
|2
|<ref>{{Cite web|url=http://english.yonhapnews.co.kr/culturesports/2016/11/03/0701000000AEN20161103003500315.html|title=Singer IU to hold year-end concert|date=November 2, 2016|accessdate=November 3, 2016|work=Yonhap News}}</ref>
|-
|IU Concert 24 Steps In Hong Kong
|Hong Kong
|1
|<ref>{{Cite web|url=http://www.hkticketing.com/events/WCIUCON1216PB|title=IU CONCERT 24 STEPS IN HONG KONG [Priority Booking for Citibank Credit Cardholders]|accessdate=October 16, 2016|work=www.hkticketing.com|archive-url=https://web.archive.org/web/20161118073045/http://www.hkticketing.com/events/WCIUCON1216PB|archive-date=November 18, 2016|url-status=dead}}</ref>
|-
| rowspan="3" |2017
|IU Concert 24 Steps In Taipei
|Taiwan
|1
|<ref>{{Cite web|url=http://muse-entertainment.kktix.cc/events/iu-db29c|title=2017 IU CONCERT 24 STEPS IN TAIPEI|accessdate=January 16, 2018|work=Muse Entertainment}}</ref>
|-
| rowspan="2" |IU 2017 Tour Concert〈Palette〉
|South Korea
|5
| rowspan="2" |<ref>{{Cite news|url=http://entertain.naver.com/read?oid=076&aid=0003156139&lfrom=kakao|script-title=ko:[공식]아이유, '2017 아이유 투어 콘서트' 개최... '전국 4개도시+홍콩' 진행|access-date=October 2, 2017|language=ko}}</ref>
|-
|Hong Kong
|1
|-
| rowspan="5" |2018–2019
| rowspan="5" |2018 IU 10th Anniversary Tour Concert 〈이지금 dlwlrma〉
{{hidden|Petsa|*Oktubre 28, 2018 - Busan, [[South Korea]] - Sajik Gymnasium
*Nobyembre 10, 2018 - Kwangju, [[South Korea]] - Womans University Universiade Gymnasium
*Nobyembre 17, 2018 - [[Seoul]], [[South Korea]] - KSPO Dome
*Nobyembre 28, 2018 - [[Seoul]], [[South Korea]] - KSPO Dome
*Desyembre 8, 2018 - [[Hong Kong]], [[China]] - AsiaWorld–Expo
*Desyembre 15, 2018 - [[Singapore]], [[Singapore]] - THE STAR THEATRE
*Desyembre 16, 2018 - [[Bangkok]], [[Thailand]] - IMPACT Exhibition Hall 4
*Desyembre 24, 2018 - [[Taipei]], [[Taiwan]] - Nangang Exhibition Center
*Desyembre 25, 2018 - [[Taipei]], [[Taiwan]] - Nangang Exhibition Center
*Enero 5, 2019 - Jeju, [[South Korea]] - International Convention Center}}
|South Korea
|5
| rowspan="5" |<ref>{{Cite news|url=http://kpopherald.koreaherald.com/view.php?ud=201809181221034841615_2&ACE_SEARCH=1|title=IU to tour 7 Asian cities for 10th anniversary concert|date=September 18, 2018|website=Kpop Herald}}</ref>
|-
|Hong Kong
|1
|-
|Singapore
|1
|-
|Thailand
|1
|-
|Taiwan
|2
|-
| rowspan="7" |2019
| rowspan="7" |2019 IU Tour Concert 〈Love, Poem〉
{{hidden|Dates|*Nobyembre 2, 2019 - Kwangju, [[South Korea]] - Womans University Universiade Gymnasium
*Nobyembre 3, 2019 - Kwangju, [[South Korea]] - Womans University Universiade Gymnasium
*Nobyembre 9, 2019 - Incheon, [[South Korea]] - Incheon Namdong Gymnasium
*Nobyembre 16, 2019 - Busan, [[South Korea]] - Sajik Gymnasium
*Nobyembre 23, 2019 - [[Seoul]], [[South Korea]] - KSPO Dome
*Nobyembre 24, 2019 - [[Seoul]], [[South Korea]] - KSPO Dome
*Nobyembre 30, 2019 - [[Taipei]], [[Taiwan]] - NTSU Arena
*Desyembre 1, 2019 - [[Taipei]], [[Taiwan]] - NTSU Arena
*Desyembre 6, 2019 - [[Singapore]], [[Singapore]] - THE STAR THEATRE
*Desyembre 7, 2019 - [[Singapore]], [[Singapore]] - THE STAR THEATRE
*Desyembre 13, 2019 - [[Manila]], [[Filipinas]] - Araneta Coliseum
*Desyembre 21, 2019 - [[Kuala Lumpur]], [[Malaysia]] - Axiata Arena
*Desyembre 24, 2019 - [[Bangkok]], [[Thailand]] - Thunder Dome Arena
*Desyembre 28, 2019 - [[Jakarta]], [[Indonesia]] - Tennis Indoor Senayan
*Desyembre 29, 2019 - [[Jakarta]], [[Indonesia]] - Tennis Indoor Senayan}}
|South Korea
|6
| rowspan="7" |<ref>{{cite tweet|user=_IUofficial|number=1175425736791871489|title=[공지] 2019 아이유 투어 콘서트 <LOVE, POEM> 일정 안내|date=September 22, 2019|accessdate=September 22, 2019}}</ref><ref>{{cite tweet|user=_IUofficial|number=1183034629156028416|title=2019 아이유 투어 콘서트 <LOVE, POEM> 추가 일정 안내|date=October 12, 2019|accessdate=October 15, 2019}}</ref>
|-
|Taiwan
|2
|-
|Singapore
|2
|-
|Filipinas
|1
|-
|Malaysia
|1
|-
|Thailand
|1
|-
|Indonesia
|2
|}

== Toltolan ==
{{reflist|2}}

== Panluwas na takod ==
{{commons category|IU (vocalist)|IU}}

* Si [http://www.universal-music.co.jp/iu/ IU] sa ''Universal Music Japan''
[[Kategorya:Mga Koreanong artista]]
Si Lee Ji-eun (; namondag kan Mayo 16, 1993), na mas bistado sa pangarang IU (), iyo sarong parakanta, kompositor, asin aktres sa Sur na Korea. Nagpirma siya sa Kakao M (nagligad na LOEN Entertainment) kan taong 2007 bilang sarong trainee asin nagluwas bilang parakanta sa edad na kinse kaiba an saiyang album na Lost and Found. Maski ngani an saiyang  nagsunod na album, an Growing Up asin IU...IM, nakakua nin dakulang trayumpo sa pakatapos kan pagluwas kan "Good Day", an pangenot na solo talaga niya sa 2010 niyang album na Real kun sain siya nakaguno nin pang-nasyunal na kasikatan. An "Good Day" nagtinir nin limang sunod-sunod na semana sa itaas na posisyon kan Gaon Digital Chart nin Sur na Korea, asin kan 2019 nagin numero uno ini sa 100 Greatest K-Pop Songs of the 2010s kan magasin na Billboard.

Sa trayumpo kan saiyang mga album kan 2011, an Real+ asin Last Fantasy, dagos na si IU nagin pusog na puwersa sa mga music chart kan saiyang sadiring nasyun asin pig-semento an saiyang girl next door na imahe bilang "little sister" kan Korea Taon man nin 2011 kun sain linaog niya an pagsurat nin kanta. Saro sa mga enot na kanta niya iyo an "Hold My Hand", kun sain pigsurat niya para sa telebisyong serye na The Greatest Love. An saiyang ikatolo na full-length na album, an Modern Times (2013), iyo nagpahiling nin mas mature na estilo na nagin marka kan pagluwas niya sa girlish na imahe niya kaidto, kaiba man an nagkapirang mga kanta niya na nakaabot sa enot na sampulong posisyon sa Gaon Digital Chart. Habang ngani an saiyang mga subsekwentong pigluwas, arug kan mga album na A Flower Bookmark, Chat-Shire, asin Palette, padagos an paglihis sa bistadong estilo nin K-pop, napadagos man giraray ni IU an pagdomina sa mga music chart. An Chat-Shire iyo an nagmarka saiya sa enot na pagkakataon bilang solong lirista asin kompositor sa sadiring niyang album.

Pigluwas ni IU an total na apat na studio albums asin siyam na extended plays sa saiyang karera, kun sain nagmarka ini nin tolong numero unong album asin bente-kwatrong numerong unong solo sa Gaon Music Charts. Saro siya sa mga pinaka-mabentang solong akto sa  industriya nin K-pop na dominano nin mga grupo, kun sain man napabale siya sa taunang listahan kan Korea Power Celebrity nin magasin na Forbes poon 2012 asin nakaabot sa pinakahalangkaw na rango bilang ikatolo sa nasambit na taon.References for Forbes magazine's Korea Power Celebrity 40:

 
 
 
 
  An Billboard pigbisto si IU bilang lider sa gabos na oras kan Korea K-Pop Hot 100 na tsart kun sain siya an may pinakadakol na numero unong kanta asin an artista na pigkapotan an numerong unong posisyon sa pinakadakol na semana. Segun sa surbey kan Gallup Korea, siya an pinakapopular na idolo asin artista sa mga taga Sur na Korea kan taong 2017.

Luwas sa saiyang karera sa musika, piglaog naman ni IU an hosting sa radyo asin mga palabas sa telebisyon, pati naman an pag-arte. Pagkatapos kan saiyang menor na papel sa pang-joven na drama na Dream High asin menor na pagluwas sa nagkapirang mga telebisyong serye, si IU nagin pangenot na bida sa You're the Best, Lee Soon-shin, Pretty Man, The Producers, Moon Lovers: Scarlet Heart Ryeo, My Mister, Persona asin Hotel del Luna.

 Personal na buhay 
Namondag si IU bilang Lee Ji-eun () kan Mayo 16, 1993, sa Songjeong-dong, Seoul, South Korea. Sa amay na edad, si IU nagin interesado sa pagpursigi nin karera sa industriya nin entertainment asin nagpuon mag-atendir nin mga klase sa pag-arte. Pagkatapos kan saiyang mga taon sa elementarya, nagtios an saiyang pamilya, asin dagos na nagbalyo sa haraning lugar na Uijeongbu sa probinsya nin Gyeonggi. Siya asin an saiyang nguhod na tugang na lalaki nag-istar harayo sa saindang mga magurang sa sarong studio na kwarto kaiba an saindang lola asin pinsan sa harus sarong taon sa kondisyon nin labis na katiosan. Masakit an pag-kontak ni IU sa saiyang mga magurang sa mga panahong ini, pero siya nasa marhay man giraray sa irarom kan pag-ataman kan saiyang lola.

Sa saiyang mga taon sa middle school, nahanap ni IU an saiyang pagkamoot sa pagkanta asin nagdesisyon na magin parakanta pagkatapos palakpakan sa saiyang pagkanta sa sarong kompetisyon sa saiyang paadalan. Nag-atendir siya nin 20 na audition pero bagsak siya sa gabos na ini, asin naloko man nin mga pekeng kompanya sa entertainment. Naenot na nag-treyning si IU sa Good Entertainment kaiba si Uee, Yubin, Heo Ga-yoon, asin Jun Hyoseong. Pagkatapos niya magpirma sa LOEN Entertainment kan 2007, nagbalyo siya sa Bangbae, Seoul. Maski ngani sa mga pirang posibilidad na ikaag siya sa sarong girl group, nag-debyu siya nin solo kan taong 2008 pagkatapos nin sampulong bulan nin training. Uli sa kondisyon kan pagbuhay niya kaidto, pigsabi ni IU na gustong-gusto niya mag-tinir sa studio, kun sain makakakan siya hasta gusto niya asin an pagka-igwa nin lugar na tuturugan. Bago an saiyang debyu, an LOEN pigmukna an alyas niyang "IU", na pigkua sa tataramong Ingles na "I and You" na nagsisimbolo nin nagkakasararong puwersa sa musika sa tahaw nin mga tawo.

An nagtatalobo niyang karera iyo nagtao saiya nin pagbaba kan mga aldaw nin pag-atendir sa paadalan asin man mga hababang grado, kun sain dae kaiba an asignaturang literatura sa Korea. Pagkatapos kan saiyang pag-gradwar sa Dongduk Girls' High School kan 2012, nagdesisyon si IU na dae na magpadagos nin pag-eskwela uli sa saiyang karera sa pagkanta.

 Karera 

 Mga gawad asin nagibo 
Poon kan saiyang debyu kan 2008, nakaresibe si IU nin 200 na nominasyon, kun sain ginana niya an 70 kaini. Nanggana siya nin onseng Melon Music Awards, siyam na Gaon Chart Music Awards, limang Korean Music Awards, limang Mnet Asian Music Awards, limang Seoul Music Awards, asin tolong Golden Disc Awards. Maski ngani sarong parakanta guminana man siya nin nagkapirang gawad bilang aktres, kun sain piggawad saiya an titulong "Best New Actress" sa 2014 KBS Drama Awards para sa saiyang ginibuhan sa You're the Best, Lee Soon-shin.

Nakakua man si IU nin limang Daesang na gawad na bisto man bilang grand prize award, gikan sa nagkapirang mga pasali na panggawad. Kaiba digdi an tolong Daesang na gawad hale sa Melon Music Awards. An mga Daesang na gawad an pigsasabing pinakaprestihiyoso sa industriya nin pagkanta sa Korea. Kan taon 2012,si  IU pigbansagan bilang saro sa pinaka-maimpluwensyang tawo sa Sur na Korea sa listahan kan Forbes Korea Power Celebrity, asin nagpadagos nin lima pang beses. Asin man, si IU pigtawan onra sa 2015 Pop Culture & Arts Awards, na pinamayohan kan Korean Ministry of Culture, Sports and Tourism, kun sain pigbisto an saiyang impluwensya asin trayumpo sa industriya nin pagkanta.

 Ibang kasibotan 

 Pilantropiya 
Poon kan Pebrero 2012, si IU nagin ambassador para sa National Police Agency kan Sur na Korea sa saindang anti-bullying na kampanya sa mga paadalan; ginibo siyang honoraryong miyembro nin kapulisan kan taon 2013 bago ipigtaas bilang honoraryong senyor na opisyal nin kapulisan kan 2014 para sa duwang taon na termino. Kan mga taon nin 2015 asin 2018, nag-donar si IU nin ₩100,000,000 (harus US$88,000) sa Green Umbrella Children's Fund, kun sain gagamiton ini para sa pagtabang sa mga mayong pribiliheyo na mga kaakian. Nag-boluntaryo man siya sa organisasyon. Nagtindog man si IU nin sarong scholarship sa saiyang high school alma-mater kan taon 2016 pagkatapos mag-donar piri-pirmi kan mga nagligad na taon. An scholarship, pig-apud na "IU Scholarship", na pig-disenyo para makatabang sa apat na gradweyt gikan sa mga pamilya na nangangaipo nin tabang-pinansyal. Kan taon 2018, nagtao man siya nin ₩20,000,000 (harus US$18,000) na tabang-pinansyal sa limang kolehiyong estudyante, para makatabang sa saindang pag-upa nin harong. Kan kaparehong taon, nag-partisipar si IU sa Ice Bucket Challenge, na iyo sarong sikat na gibuhon sa Internet kaidto para sa pagheras nin pag-aram sa Amyotrophic lateral sclerosis (ALS). An saiyang mga kagibuhang pilantropiya nakaguno nin pagbisto sa  2019 Heroes of Philanthropy: Catalysts For Change kan Forbes' Asia, kun sain siya an pinakajoven na nakalaog sa listahan.. Kan COVID-19 na pandemya, an Korean Medical Association pigsabi na si IU nag-donar nin 3,000 na pidaso nin medical protective clothing, na may presyong 100 milyon na won (harus $82,185), asin harus 4,600 na cooling vests, na may presyong 100 milyon na won (harus $84,000) para sa mga nars, manungod sa Korean Nurses Association.

 Mga pig-endorso 
too|thumb|Si IU sa sarong launching event kan produktong Sony kan Septyembre 20, 2017.
Saro si IU sa mga may pinakahalangkaw na bayad bilang artista sa South Korea, kun sain an mga endorsong ini may signipikong proporsyon kan saiyang nagugunong kwarta. Sa kurso kan saiyang karera, naka-endorso siya nin nagkapirang mga produkto gikan sa elektroniko pasiring sa pag-bado asin kosmetiko. Pagkatapos nin mga surunudan na suminikat niyang kanta asin an pagtalubo kan saiyang pagluwas sa telebisyon kan 2010, nakua niya an enot na pag-endorso sa MyChew candy kan Crown Confectionery, Crown Bakery asin bado na Y'sb. Saro man sa mga enot niyang pig-endorso an mga video games. Maski ngani bihira sa kababaehan, nag-eendorso si IU nin mga video game puon kan taong 2010. Nagin man siyang VJ sa programang Star for You kan MBC Game asin taga-taram sa mga introduksyon kan mga parakawat sa Global StarCraft II League kan 2010. Nakatabang man siya sa pagheras kan Global StarCraft II League kan 2011 sa pagkanta niya sa finals kaini. Uli sa saiyang "simple asin inosenteng imahe", napili man siya pag-endorso kan Alicia: The Story of My Horse and I, na iyo sarong "massively multiplayer online role-playing game" kan Nobyembre 2010. Pagdugang sa mga advertismo sa mga kawat, si IU nag-partisipar man sa mga soundtrack. Kan 2012–13, si IU an spokesmodel asin in-game model para sa Aion: Upheaval video game kan NCsoft. Nagin man siyang parte para sa promsyon kan Nexon sa Dungeon Fighter Online kan 2014.

Pagkatapos kan pagluwas nin Real kan Desyembre 2010, si IU nagin lalawgon kan Samsung Anycall asin Samsung Galaxy S II para sa Samsung Electronics, asin modelo nin pag-endorso para sa mga produkto na badong Unionbay Sportswear asin Le Coq Sportif. Nagluwas man siya sa mga komersyal para sa SK Telecom na iyo an pinakadakulang wireless carrier sa South Korea, produktong Yogurt Bulgaris kan Namyang Diary, kompanyang petrolyo asin refinerya na S-Oil, asin retail chain na Homeplus. Nagin man siyang lalawgon kan fast-food na restawrant na Mexicana Chicken puon 2011. Kan 2012, nagin man siyang modelo para sa mga produckto sa bado na G by GUESS kaiba sina Yoo Seung-ho, Elite, asin Infinite. Napili man siyang lalawgon kan online store na SK Planet, 11st, asin nagluwas sa mga komersyal kan kosmetikong produkto na The Saem asin Shin Ramyun and Hoo Roo Rook kan Nongshim (kaiba si Park Bo-gum). Kaiba si Yim Si-wan and Hwang Kwanghee, nagbida si IU sa tolong-parte na komersyal na drama para sa Samsung Wave 3 na may titulong "20, Start of a Wave". Asin man, si IU napili bilang embahadora para sa Expo 2012 na pigganap sa Yeosu.

Pagkatapos kan pagluwas nin A Flower Bookmark kan Mayo 2014, si IU nagluwas man sa komersyal kan Tsinong kosmetikong produkto na Qdsuh. Nagpartisipar man siya kampanyang promosyonal kan Sony Korea para sa seryeng MDR na headphone kaiba si You Hee-yeol asin nagpadagos bilang representante asin modelo kan Sony Korea para sa mga produktong pang-tanog kan 2015. Kan Nobyembre2014, an kompanyang HiteJinro para sa soju nag-anunsyar na si IU an magigin spokesmodel para sa produktong Chamisul kaini. An pagbago para sa saiyang kontrata pig-anunsyar kan Desyembre 2015. Kan 2014–15, si IU nagin modelo sa pag-endorso kan pang-bitis na produktong Sbenu kaiba si Song Jae-rim. Si IU nagin modelo liwat para sa Unionbay Sportswear kan 2015 kaiba si Lee Hyun-woo asin napili bilang bagong lalawgon kan kosmetikong produkto na ISOI. Pareho an Unionbay asin ISOI na nag-sponsor sa The Producers, na iyo sarong seryeng pan-telebisyon kan 2015 kun sain si IU an bida, sa paagi nin product placement.

 Diskograpiya 
 Growing Up (2009)
 Last Fantasy (2011)
 Modern Times (2013)
 Palette (2017)

 Pilmograpiya 

Mga piling pilmograpiya

 Dream High (2011)
 You Are the Best! (2013)
 Bel Ami (2013)
 The Producers (2015)
 Moon Lovers: Scarlet Heart Ryeo (2016)
 My Mister (2018)
 Persona (2019)
 Hotel del Luna (2019)

 Mga konsyerto 
TaonTituloRehiyonPagluwas2012IU Japan Premium Special LiveJapan2IU Friendship Showcase - Spring 2012Japan5Real FantasySouth Korea13IU Friendship Special Concert - Autumn 2012Japan12013Modern TimesSouth Korea32014Modern Times Showcase In Hong KongHong Kong1Just One Step... That Much MoreSouth Korea82015Chat-ShireSouth Korea72015–2016I&UHong Kong1China2Taiwan12016IU Good Day China TourChina724 Steps: One, Two, Three, FourSouth Korea2IU Concert 24 Steps In Hong KongHong Kong12017IU Concert 24 Steps In TaipeiTaiwan1IU 2017 Tour Concert〈Palette〉South Korea5Hong Kong12018–20192018 IU 10th Anniversary Tour Concert 〈이지금 dlwlrma〉South Korea5Hong Kong1Singapore1Thailand1Taiwan220192019 IU Tour Concert 〈Love, Poem〉South Korea6Taiwan2Singapore2Filipinas1Malaysia1Thailand1Indonesia2

 Toltolan 

 Panluwas na takod 

 Si IU sa Universal Music Japan
Kategorya:Mga Koreanong artista