How we have painted in the past is as an established professional organization that gets the job done, but still has a kind of rowdy and dangerous reputation. So you'd know how to contact them, you may want to go party with them to fuck some HAWT adventurers, but you hope that you don't need them because your inn could get burned down.<br/><br/>That said, I intentionally was sure to not reuse proper nouns for locations, so things can differ in different parts of the world !