Jingbai is mentioned as flavor in one of the books as a corporation involved in anti-trust suit, so I'm imagining something like Microsoft or Sony with a lot of consumer-friendly electronics and synergy between them to elbow competitors out of the market. "Easy as Jingbai" is supposed to be an ad slogan piggybacking on "Easy as pie" which doesn't make a whole lot of sense in the 21st century and probably even less in the future of the Human Sphere.