The shout does a wonderful job of catching several bystanders in its wake, on top of the bouncer with the whip that you are targeting. Which is just enough damage to just straight up murder the townsfolk, with the bouncer and his friends just getting badly damaged. The bounder dude and the elf stumbles a bit from the sudden magical attack, with the feral kitty wiggling and mewling all the harder on top of you, wiggling her butt in your face for added effect after the spell ends and you wiggle under her.