The smell of coffee so close by yet just out of reach is like a Siren's song, but like Ulysses you resist.  You opt instead to get more information on what is happening and hurry to the office.<br/><br/>As you head towards the subway, you pull out your phone and pull up your news feed app of choice -- feed.ly -- and take a look at what's going on.  You are a little unnerved -- but not surprised -- to see that there is a substantial amount of buzz around Rift and the so-far-vague teaser they have leaked about some new software they are calling a "revolution" in virtual reality.  You're a little surprised to see only one article about their main competitor and market leader so far, your company, VRS.  Pulling up the article, you frown.  Someone has made the relatively common but annoying mistake of referring to the former VP of Engineering whom you replaced -- Todd Buckner -- as the current one, quoting him liberally.  This would be much less irritating to you if he ever said anything that was really helpful, or even made any sense, really.  It's no wonder that he's now a "consultant on special products" for VRS, essentially the politically correct way in tech of putting a guy out to pasture.<br/><br/>You arrive at the subway station entrance and have time to pull down one article to read offline while you are on the train.<br/><br/>~~<br/><br/>You can choose to read:<br/><br/>A.  VRS:  One step forward, two steps back? -- Engadget<br/><br/>B.  Rift's CTO, Geanie Sandwood, teases a new kind of gaming -- Gizmodo<br/><br/>C.  Is Rift ahead of its time?  -- Ars Technica