Cinsel knew how the game was played.  Lady No showed disinterest to draw his interest, and make him come to her.  What he did not know was why she was interested.  She was no enemy of Cinsel's Countess, and she would never lower herself by taking Cinsel as a fourth husband.<br/><br/>So, that was exactly how Cinsel approached her.  He would come to her, but in doing so he would put her off guard, to even the balance to some degree.  So, as a suitor, he came to her, greeted her as "My Lady", and kissed her hand with his winning smile.