Well, to preface my opinions, it should be known that I'm sleazy. I apologize for when this makes people think I'm shallow, but I don't apologize for coming to E with the primary goal of getting off. So take my suggestions with a grain of salt.<br/><br/>Moods can get killed by IC violence, one player takes a rough scene too far (or another player has too strong a desire to be a victim) and suddenly you're expected to play or play with a character with broken ribs and concussions. It's not sexy, and interest wanes.<br/><br/>They can also get killed by IC drama, when games get to a point where you know pursuing sex will just lead to more IC crying, interest wanes.<br/><br/>IC power struggles can be poisonous too, especially in group games with multiple dominant characters, and especially between guys. Guys make dom characters as super macho badasses, and when they but heads it tends to get long, personal (in an OOC sense), and incredibly annoying for all involved.<br/><br/>Past that, as Haibane said in the post above, it's much a matter of personal taste. One person wants to be sleazy-dirty, the other wants to be lovey-dovey. One person prefers a high volume of short posts, the other person prefers a few paragraphs once a day. In situations like these there's nobody at fault, it's just a case of not finding what you're looking for, and interest inevitably wanes.