The Daily Planet is a popular broadsheet newspaper circulated throughout Northern America, with it's main headquarters known as the Daily Planet Building in Metropolis. The building itself is notable for the giant planetary globe atop the building. Clark Kent works there in his civilian identity, along with fellow reporter Lois Lane, photographer Jimmy Olsen and editor Perry White.<br/><br/>The Planet's major competitors in Metropolis include the tabloid newspaper the Daily Star, WGBS-TV, and Lex Luthor's various media operations.<br/>The Planet began publication in 1775; George Washington wrote a guest editorial for the first daily edition.<br/><br/>After Luthor became a successful businessman, he begins diversifying his holdings in his newly-founded LexCorp company to enforce his public image as a wealthy benefactor, which included buying every media in Metropolis, including the Daily Planet. However, Luthor soon sells it after deciding to pursue technology and television investments instead and began taking bids for the Planet.<br/>Perry White convinced an international conglomerate, TransNational Enterprises, to buy the paper. They agreed to this venture with the stipulation that Perry would become editor-in-chief with Franklin Stern, an old friend of White's, becoming the Daily Planet's publisher.<br/><br/>From the onset, the Daily Planet had always condemned Luthor's actions and his company. As a result, when Clark Kent was first inducted into the Daily Planet, the newspaper had no advertising money and was almost bankrupt due to Luthor's mechanicians. Dilapidated and unable to afford new reporters, the Planet hired Kent inspite of his lack of experience.<br/><br/>(http://lh6.ggpht.com/--x5z9dss5jw/UFJzfQVW-2I/AAAAAAAAE2k/dbwOPWAig_Y/superman-metropolis_thumb%25255B1%25255D.jpg?imgmax=800)<br/>(http://moviesmedia.ign.com/movies/image/article/707/707839/superman-returns-20060512115223800-000.jpg)