I actually may play him that way. When I first conceived him he was going to be this really slick operator used to the high life in LA, picking up girls left right and centre and all that jazz. The more I think about him the more I like the idea that while he was successful with women back there it was almost entirely due to his Dad owning this hot nightclub/bar/restaurant and knowing all these celebs as opposed to Sam himself and, as it turns out, he's basically rubbish with women and realises that he actually has nothing to talk about now that his dad owns just another club and is a bit of a social wreck.<br/><br/>It will be almost the ultimate case of playing hard to get, just completely unintentional and due to saying/doing the wrong thing at the wrong moment and in general, at least to start with, being a bit of dicks (even if he covers it up well).