I could see it being a sex cult, though, minus the ritual aspect.  More of a 'cult of personality' thing, where one or more of the owners has convinced him/herself that this is a path towards bettering the human race (or some other nonsense) and has brought together others who either share that belief or just want the sex.<br/><br/>I'm perfectly content to let logic take a miss on a lot of this, though - it's too easy to overthink things.<br/>