"The IdeaList" ,
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THE HOOVER'S IDEALIST - Subscriber Newsletter
January, 2002
TOPICS COVERED IN THIS ISSUE
*  Feature Article: Magazine Industry Wants To Gain Ad Weight In
2002
*  Site Tips: Business Boneyard and Hoover's Most-Viewed Companies
*  Search Tips: Understanding Hoover's Search Results
*  Customer Spotlight: UPS
*  New At Hoover's: New Company Coverage
*  Recommended Reading: Six Featured Books
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FEATURE ARTICLE
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MAGAZINE INDUSTRY WANTS TO GAIN AD WEIGHT IN 2002
By Linnea Anderson, Writer
Still reeling from the one-two combination of the dot-com collapse
and September 11, the magazine industry is looking to get its legs
back in 2002. The dearth of advertising pages in 2001 was a sharp
contrast to 2000, when, flush with advertising dollars from the
tech sector, many publications were as thick as phone books and
rolling in revenue. Read more.http://Hoovers.ym0.net/re3.asp?c=34673&p=109912&e=27946744 ===========
Site Tips
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BUSINESS BONEYARD
Have you ever wondered "what ever happened to Excite, Inc.?"
Hoover's maintains a database of companies acquired or no longer
in operation. We call that database the "Business Boneyard." May
your searches never reach a dead end ....
Search the Business Boneyard.http://Hoovers.ym0.net/re3.asp?c=34673&p=109922&e=27946744 HOOVER'S 25 MOST-VIEWED COMPANIES
When companies are highlighted in the business pages and on TV,
subscribers turn to Hoover's to get complete background coverage.
Find out which companies are garnering the most clicks on Hoover's
Top 25 Most-Viewed Companies.http://Hoovers.ym0.net/re3.asp?c=34673&p=109914&e=27946744 =============
Search Tips
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UNDERSTANDING HOOVER'S SEARCH RESULTS
When you perform a Company Name search, the "Hoover's Matches"
section of your results can contain up to three types of
companies: those Matching, Similar To, and Related To your query.
Suppose you want to research the company that brews Red Stripe
Beer, but you don't know its name. Find out how.http://Hoovers.ym0.net/re3.asp?c=34673&p=109910&e=27946744 USE D?MATCHES TO BRING YOUR SEARCH TO THE LOCAL LEVEL
Continuing with the beverage industry, suppose you want to make a
sales call to each location of Guinness Import Co. in the United
States (Guinness/UDV brews Red Stripe Beer). Find out how.http://Hoovers.ym0.net/re3.asp?c=34673&p=109911&e=27946744 ==========================
Customer Spotlight - UPS
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"I spend a lot of time on "pre-call" work -- going to Hoover's
Online to track down financial information about each company,
gathering and reading news clips about each industry. My job is to
help customers build better, more successful businesses. I use
Hoover's Online to become a better, more successful businessman."
-- David Armstrong, UPS
HOW DO YOU USE HOOVER'S?
You can be chosen for a Customer Spotlight.http://Hoovers.ym0.net/re3.asp?c=34673&p=109915&e=27946744 =================
New At Hoover's
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We're constantly updating and growing our database. Below are just
a few of January's new records:
Fireman's Fund Insurance Companyhttp://Hoovers.ym0.net/re3.asp?c=34673&p=109921&e=27946744 Metastorm, Inc.http://Hoovers.ym0.net/re3.asp?c=34673&p=109918&e=27946744 Segway, LLChttp://Hoovers.ym0.net/re3.asp?c=34673&p=109917&e=27946744 SYS-CON Media, Inc.http://Hoovers.ym0.net/re3.asp?c=34673&p=109916&e=27946744 Taylor Guitarshttp://Hoovers.ym0.net/re3.asp?c=34673&p=109919&e=27946744 TransNational Security Group, LLChttp://Hoovers.ym0.net/re3.asp?c=34673&p=109920&e=27946744 =====================
Recommended Reading
=====================
Find January's featured books (and hundreds of other business
titles and specialized reports) in Hoover's Information
Marketplace.http://Hoovers.ym0.net/re3.asp?c=34673&p=109923&e=27946744 Survival Is Not Enough: Zooming, Evolution, and the Future of Your
Company
By Seth Godinhttp://Hoovers.ym0.net/re3.asp?c=34673&p=109909&e=27946744 The Next Economy: Will You Know Where Your Customers Are?
By Elliott Ettenberghttp://Hoovers.ym0.net/re3.asp?c=34673&p=109906&e=27946744 Discipline: Six Steps to Unleashing Your Hidden Potential
By Harris Kern, With Bill Rosenblatt, and Howie L. Lykehttp://Hoovers.ym0.net/re3.asp?c=34673&p=109908&e=27946744 The Six SIGMA Way Team Fieldbook: An Implementation Guide for
Project Improvement Teams
By Peter S. Pande, Roland R. Cavanagh, Robert P. Neumanhttp://Hoovers.ym0.net/re3.asp?c=34673&p=109905&e=27946744 The Rule of Three: Surviving and Thriving in Competitive Markets
By Jagdish N. Sheth, Rajendra S. Sisodiahttp://Hoovers.ym0.net/re3.asp?c=34673&p=109907&e=27946744 ===================================================================
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chuck.randall@enron.com