Wireless Spectrum - Creating a New Commodity Market ,
 Greg:

In August I submitted an idea to Enron's ThinkBank  "Idea Vault"  for a new business opportunity for Enron. My idea is to develop a new commodity market for exchanging wireless spectrum rights. The idea is categorized under "Commodities" and is accompanied by a report which explains in more detail the idea, background information, market conditions and why it's a tremendous opportunity for Enron.

It's been 2 months since I submitted the idea, but I haven't yet received a response from anyone who may have evaluated it. I'm contacting you now for two reasons. First, it is my understanding that the Net Works group develops and launches ideas like this. And second, it's my effort to "jump start" the review process, for fears that the idea may have fallen between the cracks somewhere in the "Idea Vault" process. Included below is the preface to my report which introduces the idea for trading wireless spectrum. The entire report can be accessed and printed from the Idea Vault site, or I could send the report document electronically if that's easier.

If it's not appropriate for me to have sent you this email directly, then I sincerely apologize for the mistake. If you're typically not the person who would review an idea like this, again please accept my apology, and recommend who you think that person might be.

Thanks for your consideration,

 - Jack Franzino

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Wireless Spectrum - Creating a New Commodity Market

One cornerstone of Enron's success is its ability to create new markets where none existed before?
not just dominate markets, or compete for increased market share, but actually create new markets.
Continuing that innovative spirit, wireless spectrum presents another opportunity to create a new market,
since no secondary market currently exists for exchanging this valuable resource. The demand for wireless
communications continues to skyrocket; however, there is a limited supply of spectrum available for
commercial use. The Federal Communications Commission is in the initial stages of change in its regulatory
policies governing spectrum allocation. Mix these regulatory changes into a market of tight supply and high
demand, and the commodity trading of wireless spectrum becomes an extraordinary opportunity for Enron.
Greg Whalley/HOU/ECT@ENRON