October 17, 2001: Who's Fast 2002 ,
 Fast Company's Fast Take newsletter
October 17, 2001

"The real entrepreneur is always spurred on by a wish
to attract every customer -- by a childlike belief that
you can win all the time, every time."
-- Feargal Quinn, executive chairman of Superquinn
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CONTENTS
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* November Issue: Who's Fast 2002
* Special Feature: Terrorism, Trauma, and the Search
  for Redemption
* Fast 50 Readers' Challenge: Call for Entries
* New on Fastcompany.com: We (Re)Built This City

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NOVEMBER ISSUE: Who's Fast 2002
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In a world shocked by evil terrorism, what genuinely
matters? Whose contributions count? The new context of
a world reframed by mass murder and covert warfare can
cast a harsh light on the celebrations of innovation,
leadership, and personal challenge that have been the
hallmark of the Who's Fast issue, and of Fast Company,
since its inception.

This year's Who's Fast celebration presents 11 unsung
heroes and rising stars -- high-impact figures from all
walks of life and from all kinds of companies and
organizations. These are neither the most famous people
in business nor the richest. These are people who
matter because of the reach of their ideas and the
depth of their impact -- people who are shaping the
future of strategy, competition, work, and change.
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=1670&M=79151&MS=2974

Leader: Feargal Quinn | by Polly LaBarre
Ireland's "Pope of Customer Service" dominates his
market -- and continues to beat bigger and
better-financed rivals -- with a leadership philosophy
that is at once folksy and radical. Behind all his
success is one big question: How do we convince our
customers to come back?
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=1672&M=79151&MS=2974

Change Agents: Michael J. Fox and Deborah Brooks |
by Keith H. Hammonds
Michael J. Fox isn't just another movie star promoting
a pet cause. He and his colleague Deborah Brooks are
reshaping the pace and logic of research devoted to
curing Parkinson's disease.
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=1673&M=79151&MS=2974

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SPECIAL FEATURE: Terrorism, Trauma, and the Search for Redemption
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Terrorism, Trauma, and the Search for Redemption
by Harriet Rubin

Silke Maier-Witt, a trauma psychologist in Kosovo, is
seeking to heal the wounds that terrorism has inflicted
on women from both sides. She's also seeking redemption
for her father's dark past in Nazi Germany and her own
as a revolutionary gang member.
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=1674&M=79151&MS=2974

Read more from the November 2001 issue:
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=1675&M=79151&MS=2974

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FAST 50 READERS' CHALLENGE: Call for Entries
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Are you in fast company? You could be.

The Fast 50 is our first-ever global readers'
challenge and a companion to our Who's Fast
celebration. We are searching the globe for ordinary
people doing extraordinary things -- we're looking for
senior executives, in-the-trenches team leaders,
engineers, marketers, and high-impact leaders from all
kinds of backgrounds. Tell us what you stand for, how
you get things done, why your work matters.

Learn more about the Fast 50:
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=1676&M=79151&MS=2974

Submit your story:
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=1677&M=79151&MS=2974

Nominate someone:
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=1678&M=79151&MS=2974

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NEW ON FASTCOMPANY.COM: We (Re)Built This City
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We (Re)Built This City | by Anni Layne Rodgers
The former mayor of Bogota, Colombia has seen
narco-terrorism, brutal kidnappings, and rampant
despair. Now he sees hope for cities fighting terror on
multiple fronts. Learn Enrique Penalosa's hopeful
strategy for rebuilding urban America.
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=1680&M=79151&MS=2974

Eat, Drink, and Be Wary | by Anni Layne Rodgers
This week, the CoF Roadshow stops in San Francisco,
where one startup has adopted an old-fashioned credo of
patience and prudence that's truly fresh. Find out how
Jamba Juice is ripening on the vine.
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=1681&M=79151&MS=2974

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FAST COMPANY RECOMMENDS: A New Brand World
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"Build a 'knowing' brand: a brand that understands what
people think and, more important, knows what people
feel so that, in the context of the product and its
marketing, you've taken everything into account."
-- Scott Bedbury (from the "A New Brand World" audiotape)

* Learn more about Scott Bedbury:
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=1682&M=79151&MS=2974

* Read more about Scott in "What Great Brands Do":
http://robin.fastcompany.com/cgi-bin/nph-t.pl?U=1683&M=79151&MS=2974

The "A New Brand World" audiotape was recorded at
Scott's RealTime session in Philadelphia. Make it yours
for $15 at the Fast Company Store. While you're there,
check out dozens of other audiotapes from RealTime,
along with logowear, videotapes, and branded goods.

* Start shopping:
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