Your News Alert for TXN ,
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IMAGE] [IMAGE] =09  As requested, your News Alert for TXN  follows from Equ=
ityAlert.com.     Texas Instruments DLP Cinema Group Signs On as Official C=
orporate Sponsor of ShoWest 2002   LOS ANGELES, Jan 16, 2002 (ENTERTAINMENT=
 WIRE) -- The DLP Cinema(TM) group of technology giant Texas Instruments ha=
s signed on as the Official Corporate Sponsor of ShoWest 2002, taking place=
 March 4-7 at Bally's and Paris Las Vegas.   "We are thrilled that Texas In=
struments is on board with ShoWest this year," says Jimmy Sunshine, Co-Mana=
ging Director of ShoWest. "This really reaffirms their commitment to the mo=
tion picture industry and to the future of digital cinema."   Doug Darrow, =
Business Manager for DLP Cinema(tm) at TI's DLP(tm) Products division, adds=
, "We're delighted to be the corporate sponsor of ShoWest, together with Su=
nshine Group Worldwide. ShoWest is a significant event in the movie industr=
y's year, and has proved invaluable to us in providing a forum in which we =
can expose DLP Cinema technology to the industry and to get valuable feedba=
ck on our efforts. This year's event promises to be even more exciting, as =
we believe digital cinema stands poised to move to the next level in terms =
of widespread implementation."   The DLP Cinema(tm) group of Texas Instrume=
nts is responsible for the development, manufacture and marketing of DLP Ci=
nema(tm) technology, which delivers a superior on-screen image for moviegoe=
rs. DLP Cinema(tm) technology has been under development for several years =
and has been significantly influenced by inputs from studios, exhibitors, m=
ovie creators, and others involved in movie production. In the last two yea=
rs, Texas Instruments has announced agreements with Christie Digital System=
s, Barco Digital Cinema and IMAX Corporation to develop commercial products=
 based on DLP Cinema(tm) technology, and all these companies typically have=
 a high profile at ShoWest and other conventions managed by Sunshine Group =
Worldwide.   Celebrating its 28th year, ShoWest is the world's largest moti=
on picture industry convention. Each year, ShoWest attracts delegates from =
more than 45 countries in North and South America, Europe, Asia and Austral=
ia. ShoWest was founded by the National Association of Theatre Owners of Ca=
lifornia and Nevada and the 2001 Show was the first managed by Sunshine Gro=
up Worldwide. SGW, founded by brothers Robert and Jimmy Sunshine, owns the =
ShoWest, ShowEast, Cinema Expo and CineAsia exhibition conventions. The gro=
up also publishes Film Journal International and is part of VNU Expositions=
.   CONTACT:          Rogers & Cowan                   Jeanne R. Berney, 64=
6/658-8319                   jberney@webershandwick.com                   V=
icky Eguia, 310/201-8889                   veguia@webershandwick.com       =
            Melissa Little, 310/201-8835                   melittle@webersh=
andwick.com URL:              http://www.businesswire.com Today's News On T=
he Net - Business Wire's full file on the Internet with Hyperlinks to your =
home page.  Copyright (C) 2002 Business Wire.  All rights reserved.  -0-   =
KEYWORD:          CALIFORNIA NEVADA INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS=
                   ENTERTAINMENT                   HARDWARE                =
   MOTION                   PICTURES                   SOURCE:             =
      ShoWest                   2002    [IMAGE]    ***IMPORTANT NOTICE AND =
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