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[IMAGE] [IMAGE] =09  As requested, your News Alert for YHOO  follows from E=
quityAlert.com.     Yahoo! Messenger Launches ``IMVironments'' With Next Ge=
neration of Yahoo! Messenger Service; First Interactive, Multimedia Experie=
nce Delivered Within Yahoo! Messenger Window   SUNNYVALE, Calif., Oct 22, 2=
001 (BUSINESS WIRE) -- Yahoo! Inc. (Nasdaq:YHOO)   --  Best-of-Breed Market=
ing Partners Including Dilbert, Garbage,         Nintendo of America Inc., =
PEANUTS, and Sanrio Sign On for         First Instant Messaging Viral Marke=
ting Tool     --  Yahoo! Messenger Users Send 5.5 Billion Messages in Septe=
mber  Yahoo! Inc. (Nasdaq:YHOO), a leading global communications, commerce =
and media company, today announced the next generation of its popular Yahoo=
!(R) Messenger (http://messenger.yahoo.com) service now enhanced with IMVir=
onments(TM), a patent-pending technology that makes real-time communication=
s even more personalized and expressive.   Yahoo! Messenger IMVironments --=
 "instant messaging environments" -- are interactive, themed backgrounds fo=
r Yahoo! Messenger conversations that appear directly in the instant messag=
ing (IM) window and are shared virally among friends. IM is no longer restr=
icted to just text and video, and with the latest version of Yahoo! Messeng=
er, the instant messaging screen is being used in revolutionary new ways. B=
y sending an IMVironment, friends can now select and share unique images an=
d animated graphics, as well as video and music clips that appear directly =
on the IM screen without having to launch a new window or link to another s=
ite. IMVironments with music themes, such as the band Garbage's, let fans c=
onnect with their favorite bands by sharing and listening to the latest sin=
gle, viewing a photomontage of an artist, watching the newest video and eve=
n purchasing CDs. Plus, people can play interactive games directly through =
IMVironments by selecting Yahoo! Fighter, an interactive game played and vi=
ewed by friends in real-time while simultaneously having a text conversatio=
n.   "With the introduction of IMVironments, we are the first to offer a tr=
uly interactive instant messaging experience, and have created an innovativ=
e new way to use Yahoo! Messenger as a complete viral marketing solution," =
said Lisa Pollock, director of messaging products at Yahoo!. "IMVironments =
offer our users a level of personalization that is not available through an=
y other instant messaging service, and at the same time, provides a new mea=
ns for companies to reach their target audience."   All On-Board: Best-of-B=
reed Marketing Partners Sign On  Top flight marketing partners including Ch=
@tAbles, Dilbert(TM), Garbage, Nintendo of America Inc., PEANUTS(TM), and S=
anrio have signed on with Yahoo! Messenger IMVironments to reach Yahoo!'s l=
arge and rapidly growing instant messaging audience through the industry's =
first interactive, viral marketing tool. By collaborating with each company=
 to customize their Yahoo! Messenger IMVironment with relevant marketing th=
emes, first-ever interactive peer-entertainment tools, innovative multimedi=
a effects, and unique layout designs, Yahoo! continues to be the Internet's=
 partner of choice for creating essential marketing solutions.   "The Sanri=
o experience is all about friends communicating with friends. Instant messa=
ging is just that, empowering them to stay in touch and share a frequent 'h=
ello,'" said Bill Hensley, Sanrio marketing director. "As a featured Yahoo!=
 Messenger IMVironment, Hello Kitty adds her special charm to this new vira=
l technology, helping friends speak from the heart. The Yahoo!-Sanrio marke=
ting partnership is extremely beneficial to our business by delivering our =
characters and brands directly to our target audience."   The Background on=
 IMVironments  From blowing a cyber kiss to having a virtual snowball fight=
, users can pick from several fun, unique and interactive IMVironments incl=
uding:   Ch@tAbles -- This IMVironment goes Hollywood, as humorous     cele=
brity sayings accompany dozens of animated emoticons. People     can also s=
hare music clips, video celebrity interviews and movie     trailers all wit=
hin the window of this IMVironment.     Garbage -- While watching and shari=
ng an exclusive photomontage of     the band Garbage, people can now listen=
 to Garbage's newest     single, "Androgyny," directly from the Yahoo! Mess=
enger window.     Fans can also link directly to Yahoo! Music     (http://m=
usic.yahoo.com) through this IMVironment to buy Garbage's     newest CD.   =
  Last Shot -- People can now see their conversations unfold panel     by p=
anel as each instant message conversation creates a new scene     from this=
 popular comic series.     Nintendo Screenshots of the upcoming game, Super=
 Smash Bros.     Melee, can be previewed and sent through this IMVironment.=
 Gaming     fans can also become any of Nintendo's 13 most popular characte=
rs     including Mario and Pikachu when instant messaging their friends.   =
  PEANUTS -- While an animated Woodstock flutters across the Yahoo!     Mes=
senger window, people can now see Snoopy type along with their     friends =
as messages are being composed.     Sanrio -- Sanrio enthusiasts can invite=
 Hello Kitty(R) to brighten     their Yahoo! Messenger window, and replace =
the classic Yahoo!     Messenger emoticons with exclusive Hello Kitty, Thom=
as the Bear,     Joey the Mouse, and Fifi the Sheep characters.     Yahoo! =
Fighter -- Friends suddenly become "players" when battling     one another =
in this Yahoo! Fighter IMVironment, bringing     interactive gaming to the =
Yahoo! Messenger window.  Other fun IMVironments include romantic falling h=
earts, a Zen-like fish tank, a winter wonderland, and a patriotic tribute t=
o the American flag that allows users to donate to the American Red Cross a=
nd/or Salvation Army directly from the Yahoo! Messenger window. Every month=
, Yahoo! Messenger will introduce new IMVironments for its millions of user=
s to enjoy and share with their friends.   More New Features  The Yahoo! Ma=
gic Crystal Ball -- Yahoo! Messenger has created the     first-ever graphic=
al instant messaging "bot" for users to seek     answers to any questions t=
hey dare to ask. People can simply add     "magiccrystalball" to their Frie=
nds List to begin the adventure.     New Emoticons -- Yahoo! Messenger now =
has four new emoticons to     tell friends when they want their friends to =
be quiet, when they     are fed up, when they're feeling ill, or when they =
are just     clowning around.     Yahoo! Insider -- With all the new featur=
es available on Yahoo!     Messenger and the Yahoo! network, people now hav=
e an easy way to     get the latest scoop on their favorite Yahoo! services=
.     Typing Notification -- Now people can see when their friends are     =
typing a message to them. The typing notification will appear in     the st=
atus bar at the bottom of the instant message window.  Get the Message? Mor=
e Messages Sent Than Ever!  Yahoo! Messenger continues to be a clear leader=
 in the instant messaging industry with users sending 5.5 billion messages =
in September 2001/a, increasing 115 percent over the past year. According t=
o the latest data released by Media Metrix Inc., Yahoo! Messenger is the fa=
stest growing instant messaging service, increasing 43 percent in total usa=
ge minutes over the past six months./b Additionally, Yahoo! Messenger is th=
e only instant messaging service where time spent per user has grown over t=
he past six months, up 22 percent, while MSN and AIM have declined (-14 per=
cent and -8 percent respectively)./c Also known as "stickiness," time spent=
 per user is a key indicator of actual usage for messenger applications, as=
 opposed to the unique user metric that may be skewed by the number of pre-=
loaded instant messenger applications on a desktop.   "We are keenly focuse=
d on our users' needs, and will continue to introduce even more innovative =
features that add real value to people's Yahoo! Messenger experience by lev=
eraging our creative spirit, technological expertise, and deep understandin=
g of online communications," added Pollock. "In spite of the distribution a=
nd bundling strategies we have seen as part of the so-called 'IM Wars,' we =
are confident that people will continue to use the instant messaging servic=
e they know and trust -- and people trust Yahoo!."   About Yahoo! Messenger=
  Yahoo! Messenger is one of the most popular instant messaging, informatio=
n, communications, and notification services on the Internet. Yahoo! Messen=
ger lets people send free instant text and voice messages, as well as make =
affordable PC-to-phone calls anywhere in the world. Yahoo! Messenger was th=
e first IM provider to offer Webcam functionality. It is fully integrated w=
ith Yahoo!'s suite of communications services to provide up-to-the-minute a=
lerts on stocks and sports scores, notification of important meetings on Ya=
hoo! Calendar, access to Yahoo! Chat rooms, Yahoo! Games and much more. Yah=
oo! Messenger is accessible from your personal computer and through wireles=
s devices such as Palm Pilots, WinCE devices, mobile phones and pagers.   A=
bout Yahoo!  Yahoo! Inc. is a leading global Internet communications, comme=
rce and media company that offers a comprehensive branded network of servic=
es to more than 210 million individuals each month worldwide. As the first =
online navigational guide to the Web, www.yahoo.com is the leading guide in=
 terms of traffic, advertising, household and business user reach. Yahoo! i=
s the No. 1 Internet brand globally and reaches the largest audience worldw=
ide. The company also provides online business and enterprise services desi=
gned to enhance the productivity and Web presence of Yahoo!'s clients. Thes=
e services include Corporate Yahoo!, a popular customized enterprise portal=
 solution; audio and video streaming; store hosting and management; and Web=
 site tools and services. The company's global Web network includes 24 Worl=
d properties. Headquartered in Sunnyvale, Calif., Yahoo! has offices in Eur=
ope, Asia, Latin America, Australia, Canada and the United States.   Note t=
o Editors: Yahoo!, Corporate Yahoo!, and the Yahoo! logos are trademarks an=
d/or registered trademarks of Yahoo! Inc. All other names are trademarks an=
d/or registered trademarks of their respective owners.   /a Yahoo! Internal=
 Data, instant messages sent in the month of September 2001.   /b Media Met=
rix Inc., August 2001, Digital Media Applications and Services Report. Tota=
l usage minutes, defined by the number of monthly users multiplied by time =
spent per user.   /c Media Metrix Inc., August 2001, Digital Media Applicat=
ions and Services Report.   Note: A Photo is available at URL: http://www.b=
usinesswire.com/cgi-bin/photo.cgi?pw.102201/bb1   CONTACT:          Yahoo! =
Inc., Sunnyvale                   Mary Osako, 408/349-6255                 =
  mosako@yahoo-inc.com                   or                   Fleishman-Hil=
lard                   Melinda McRae, 916/492-5331                   mcraem=
@fleishman.com URL:              http://www.businesswire.com Today's News O=
n The Net - Business Wire's full file on the Internet with Hyperlinks to yo=
ur home page.  Copyright (C) 2001 Business Wire.  All rights reserved.  -0-=
   KEYWORD:          CALIFORNIA AUSTRALIA INTERNATIONAL EUROPE ASIA PACIFIC=
 INDUSTRY KEYWORD: PHOTO                   PHOTOWIRE                   CONS=
UMER/HOUSEHOLD                   ENTERTAINMENT                   ELECTRONIC=
                   GAMES/MULTIMEDIA                   INTERNET             =
      SOFTWARE                   PRODUCT                   SOURCE:         =
          Yahoo!                   Inc.                   PHOTO:           =
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