The Art of Writing One-Sentence Product Descriptions
I was hoping for more insight into <i>how</i> to distill a product into that one line sentence. Obviously there is no magic formula for this, but the article mostly consists of "You should be doing this" with little other substance.<p>> I’d argue that even the most complex SaaS platforms can be simplified with an illustrative lead feature.<p>Again, was really hoping for some insight into <i>why</i> he argues this.<p>I work for a company that provides a SaaS/PaaS product that is immensely powerful but notoriously difficult to describe. The company is well established in the marketplace, but still has a difficult time getting 3rd party developers on board unless those developers had prior exposure to the product for some reason. I've often felt that the answer involves some distillation of the functionality into a ridiculously short description, but have not been successful in crafting such a description (yet).