McDonald's Real Estate: How They Really Make Their Money (2015)
What impresses me most about McDonald's is the highly effective and efficient incentive structure. You have the franchise owner who is very committed financially and can make a high income, plus lots of low cost labor following a very precise process. And they seem to be able to replicate it at almost any scale.<p>What impresses me least about McDonald's is their ruthless child-targeted advertising.<p>EDIT: in sort of a quaint way the incentive structure is reminiscent of the manorial system.