FeeFighters Loses BBB Accreditation Over Investigative Blog Post
In extensive conversion testing we've found that the BBB symbol is the MOST beneficial trust-symbol to incorporate into your website.<p>This data is across multiple markets / products and joining the BBB is one of the things that we recommend early on to conversion clients.<p>Consumers trust the brand immensely which is sad given the BBB's "protection money" business model.