The Quest for the Next Billion-Dollar Color
When I was a kid, I was remarkably incurious. Reasonably smart, I'd like to think, but it never really occurred to me that everything around me had to be invented by someone.<p>The thought that creating a safe, lasting red pigment could be sufficiently difficult as to be worth millions or billions of dollars is astonishing. To all the people who've made my world possible, I apologize for my apathy, and I'll do better.