Penniless Yogi Baba Ramdev Controls a Billion-Dollar Corporation
I use their toothpaste all the time. It has a very earthy organic flavor and immediately contrasts with the strong 'chemical' taste of traditional toothpaste.<p>To be fair, the toothpaste though is an exception. Most of the patanjali products are similar to other products on the market - the only difference seem to be that they skip the strong flavors/chemicals in favor of the basic ones and market it as more 'organic'. The subtext is that they are also a LOT cheaper so the market laps it up.<p>Indians have a widespread distrust of western personal care products and the science of Ayurveda is considered superior. Patanjali has taken the first step in monetizing this belief at scale. I don't think they would be the last.<p>Ayurveda is poised to go the way of Yoga. Everyone should get ready to hop on.