Dropbox Is in Talks with Advisers for Possible 2017 IPO
Can someone explain the value proposition of Dropbox to me? They don't do anything that their competitors (OneDrive, Box, Google Drive, etc.) don't do better. Their UI isn't spectacular. They only really have one big product. They charge an insane amount for what they do offer. Their file sync is difficult to control and has an uninspiring client.<p>I get that people end up used to Dropbox, but what do they have to attract new users? Why do people see value here? A decade on, first-mover advantage isn't going to get them (or anyone) very far. It seems like their whole company is a competitor's marketing campaign away from being basically irrelevant.<p>It seems their one hope is business. But why would business choose Dropbox over Office 365, Box, or Google Drive. All of them seem to offer better collaboration/productivity tools. Office Delve is incredible. Google Drive is Google Drive. What's the value here?<p>And then I read articles like these:
- <a href="http://www.theverge.com/2015/9/22/9372563/dropbox-really-is-a-feature" rel="nofollow">http://www.theverge.com/2015/9/22/9372563/dropbox-really-is-...</a>
- <a href="http://www.bloomberg.com/news/articles/2015-06-24/dropbox-is-struggling-and-competitors-are-catching-up" rel="nofollow">http://www.bloomberg.com/news/articles/2015-06-24/dropbox-is...</a>
- <a href="http://www.businessinsider.com/the-clock-is-ticking-for-dropbox-2015-4" rel="nofollow">http://www.businessinsider.com/the-clock-is-ticking-for-drop...</a><p>What am I missing?