How to not fuck up your manufacturing startup
"Figure out software after everything else" I also work at a manufacturing startup (<a href="https://markforged.com" rel="nofollow">https://markforged.com</a>) and I disagree.<p>Manufacturing is ancient. Software as a field has been around for 45 years (give or take). If you're not working at a pure software company, the software for your particular field is probably in its infancy.<p>If you're looking to innovate, it is orders of magnitude <i>more</i> fruitful to look to the software improvements which can be made to your technology because orders of magnitude <i>fewer</i> man-hours have been spent by humans so far solving those problems.<p>"In indoor farming, we see a lot of competition focus on how data will drive yield increases, yet they haven’t figured out how to regulate air temperature in their facility." I have to assume that these competitors are looking for the innovations that will make them 10x more competitive. Startups are dead by default. Innovation is the only way to survive.