We Made Amiga, They Fucked It Up (2015)
It wasn't all marketing.  The Amiga was expensive for the day.  I had a C64 and wanted one badly, but as a poor college student I could only upgrade to the C128.  The Amiga also competed against the cheaper Atari ST.<p>Businesses buy computers for the software and the Amiga did not have Lotus 123, MS Word, Multiplan, or Excel.<p>Microsoft after a certain point stopped supporting niche platforms.  I had Flight Simulator and Multiplan on the C64, for example.  The Amiga did not have either.<p>The Amiga did eventually find a niche where it was known to be the best solution but it wasn't a large enough market.<p><a href="https://arstechnica.com/gadgets/2016/03/a-history-of-the-amiga-part-9-the-video-toaster/" rel="nofollow">https://arstechnica.com/gadgets/2016/03/a-history-of-the-ami...</a>