I dropped over 40 grand when I could have spent $100
<i>The target audience for Rewire Attire, the high end fashion marketplace, was women with enough money ...</i><p>Whenever I read "target audience" and "with enough money" in the same sentence, I run the other way.<p>My experience with prospects "with enough money":<p><pre><code>  - there are far less of them than everyone else
  - many of them didn't earn it themselves, so...
  - they really don't really understand the concept of "value"
  - they don't understand investing vs. consuming
  - they think they are actually the source of their own gifts, so...
  - they think they're better than others, so...
  - they will treat you like shit, not like a trusted business partner
  - they will second guess you
  - they will override you
  - they'll blame you for the bad things
  - they'll take credit for the good things
  - they won't pay you on time
  - they will protest their bills
  - they'll make you hate them and wonder why you're doing this
</code></pre>
Save yourself the agony and just build something for the masses, where no one can become big enough to make that much difference.<p>Edit: Like OP, I'm referring to B2C, not enterprise.<p>Edit 2: Normally when I see a bunch of bizarre replies to a post of mine that begins with "My experience...", I just close my browser and go back to work. But I guess I'm in a strange mood, so in order to avoid cluttering up this thread (and in the spirit of good clean fun without malice), here goes:<p>diego, you say "One data point is not generalizable..." and then introduce your own data point. It was never my intent to "generalize", just to share my experience.<p>chc, I'd prefer to read about what you <i>did</i> over of what you <i>hear</i>. If I'm going to listen to someone else's antecdote, I'd rather do it over beers.<p>PaulHoule, nice story, but what's the point?<p>larrys, My list does not directly contradict the success of just about all luxury brands that have been successful. They would probably agree. They've just chosen to thrive in such an environment. I don't.<p>Samuel_Michon. I believe you. Thanks for sharing your experience.<p>fredsted, it pretty much does not differ from everybody else? I'd rather have 100 difficult customers with 1% of my ass than 1 difficult customer with 100% of my ass. That's all.<p>(Sorry if the tone seems negative. I'd love to learn how to better communicate in writing on-line without being misunderstood... It's a work in progress.)