Seriously, stop with the booth babes
Learned this the hard way.  Back when LinuxCon was still called LinuxCon, I made the mistake of making a beeline to the first "booth" I saw that was manned by a fellow female.  I studied the setup, ascertained what kind of hardware being shown off by this particular vendor, and proceeded to inquire along the line of shop talk.<p>Although I don't remember exactly what I asked her, this was the gist of our exchange.<p>BB:  "It's 2X faster!"  (Vanna White, preening the chipset)<p>Me:  "Faster than what?"<p>She appears panicked and quickly reads over the spec sheet  behind her booth.  Finally, after a minute, she looks up and says  "It's just . . . faster."<p>Dear companies, giving the BBs a script isn't enough if they don't understand what the metrics on the script actually mean.