Soti – A $1B firm built in a basement
> One problem Mr Rodrigues says the company has faced, is struggling to recruit enough good computer programmers.<p>Well yeah, he's trying to run a software business in Mississauga. As a developer who used to commute to the 'Saug every day: very few of us want to work there. No decent food, no after work fun, just suburb hell for miles around.<p>He's competing with the banks and Amazon downtown in Toronto proper. He's also competing with Google Waterloo 30 minutes in the other direction for people not interested in living in the city. And he's going to be competing with them on pay as well as location.<p>Edit: woo, this may be my most controversial comment ever based on the point swings. I welcome counterpoints! Discussion is always good.