Companies may be losing millions due to emails buried in collapsed Gmail threads
Article admits it isn't a bug then continues calling it a "bug." Also the $187M figure is just pulled out of the air.<p>Essentially Gmail (and other mail services) put messages from the same sender with the same subject into a Conversation View. Users are confused by it, and clicking the oldest password reset link (expired) rather than the newest.<p>Claims that users being unable to reset their passwords costs Expedia $187M.