Being a Developer Makes You Valuable. Learning How to Market Makes You Dangerous
<i>Being a Developer Makes You Valuable. Learning How to Market Makes You Dangerous</i><p>I hope this is true!  I've been developing for 12+ years, and always had an <i>interest</i> in marketing, but never really <i>studied</i> marketing.  Now, I'm one of three tech co-founders of a startup that does not yet have a dedicated marketing person.  So, I've finally been diving into really trying to learn and understand marketing (and sales).<p>OK, wait, I did take "Marketing 101" at the local community college a couple of years ago, but that's the only formal education on the topic I've had.<p>Now, I have a huge stack of sales and marketing books I'm working through.  So far I've mainly focused on the Jack Trout, Al Ries, et al. stuff... <i>Positioning</i>, <i>Re-positioning</i>, <i>The 22 Immutable Laws of Marketing</i>, etc., and I've been going through a video series from Chet Holmes (of <i>The Ultimate Sales Machine</i> fame).<p>Looks like some good resources in the linked article, so looking forward to chewing through some of that as well. And here's a pre-emptive "+1" for more good startup marketing related links on HN!