The New York Times buys Wordle
<a href="https://twitter.com/nytimes/status/1488264128422678535" rel="nofollow">https://twitter.com/nytimes/status/1488264128422678535</a><p>> for a price "in the low seven figures"<p>That's a lot cheaper than I expected, considering it has a dedicated daily user base in the millions. ~$1/active user is an absolute steal if you are just talking customer acquisition, let alone the actual asset and brand. NYT essentially just bought the hottest new social network.<p>On the other end though, a single developer getting paid millions for a few days worth of work certainly doesn't hurt.