Pitching your early-stage startup
> Do not cite gross merchandise volume (GMV) as revenue; if you facilitate a transaction between two parties and collect a fee then the total transaction is GMV but only your cut is revenue.<p>I thought revenue was a "protected" term, like how it's described in the books. In that case isn't GMV the same as revenue? Since that's the money you actually invoice. And your cut is "net revenue", profit or something instead.