A man who destroyed his multimillion dollar company in 10 seconds (2018)
This is really applicable to any products that are valued based on their marketing efforts instead of intrinsic value or utility. Costume jewellery, designer clothes, some kinds of art, all derive their value from the story the creators tell. The most expensive art seems to be that which has the most thoroughly verified, or at least the most believable story.<p>I like to think I’d prefer Apple products over the competition and pay a premium for them even if I didn’t know Jobs or Ive, or watched the marketing videos - but I’m not entirely sure these days. I Tim Cook said Apple products were super cheap to produce, or Ive said he didn’t design any of them and had some intern do it, would sales tank?