Publicity Stunt Fallout
>> something went terribly wrong—something that risks damaging trust in the scientific process itself. And I think it’s worth reflecting on what we can do to prevent it from happening again.<p>IMHO it's waaay too late. This kind of over the top bombastic shit happens at least once a week in mainstream media. The unknowing probably think we will be in some kind Star Trek future in a few years. Then there's me who just shrugs that someone's duping the public yet again.<p>The solution is to just stop going public.<p>You know they better prove that quantum computers are actually "better" than classical ones because every Turing machine can be simulated starting from 15 gliders in Life - a recent result that I found fascinating but didn't go mainstream. Why? Because people proving things in Life understand its a niche thing and don't have egos the size of Andromeda.