What are your company's anti-values?
The most famous anti-value was "Don't be evil" and look where that ended up.<p>"Don't be a dick" has good practical mileage.<p>The Kantian ideal of the Kingdom of Ends is pretty good one if you
formulate it as "Don't use people", but that's too high a standard for
almost any business today (especially the ones whose entire model is
"using people").<p>One of my personal maxims is "Lead people not into temptation". In
other words, no addictive (engagement) features, no lock-in, don't
create dependency, make sure the code you write enables people and
gives then freedom and choice (migration/federation etc).  Again,
those values are almost impossible to maintain in todays climate of
hyper-exploitation.