Is Wine Bullshit?
I love wine.  I am skeptical about the same things the article is skeptical about.  I don't put much stock in price.<p>One thing I know, though, is that I am getting sick and tired of the "tinted the white wine red and fooled them all" anecdote as it has very little substance.<p>Any wine, white or red, can express a huge range of flavor and texture, etc., and there is absolutely no reason to suspect a "red" wine is actually a white wine.  You'll note that the study does not indicate the testers thought it was a great red wine, or any particular red wine - just that they did not question it was red.  That's not nearly the indictment it's made out to be.  In fact, it's not an indictment at all.<p>Assigning too much value, or "enjoyment" to price ?  Fair critique.  Describing wines with bizarre descriptors like "asphalt" ?  Fair critique.  Dubious claims of "terroir" ?  Fair critique.<p>But the "fooled them with white wine" test is meaningless.