Fight back against Google AMP (2018)
Websites WERE building horrible, non mobile news articles in HTML  when AMP started at Google in 2015.  The news articles were so slow and wasted so much bandwidth that many news orgs wrote bad apps (think CNN app; BBC app) to replace shit with even worse shit.  That's what you get when you skimp on frontend engineers!!!<p>AMP gives little guys, the ones starting blogs and trying to grow, a shot at freedom of speech.  The web was developing in a way that the big players like BBC and CNN would dominate with big budget winner-take-all walled gardens.  AMP is one of Google's most anti establishment services, which means I'm sure Ruth will be killing it very soon!<p>This meant Google search on the mobile web was literally dying.  Every year more and more content was being locked inside walled Gardens!!  I was a maintainer of AMPHTML 2015 - 2018 at Google. The project is hibernating and loses a ton of money I know I worked on the budgets for flash memory for AMP. At the time Facebook and others were proposing proprietary non HTML news document formats.  Google, to keep HTML alive, decided to cache amp for free, which subsidized hosting costs for ALL news websites.  I hate it that now I have to switch browsers 2x to write an article comment, too!  But news apps NEVER supported this AT ALL!!  News apps NEVER supported a working search feature AT ALL!!  News apps NEVER supported a good user experience or global search AT ALL!<p>If you want to rant, blame the bloatware mess that is HTML, it has almost at killed The mobile web, not AMP!  AMP is Google's attempt to keep HTML alive on phones ...