Don't Mess with Texas
My god, this is amazing. They marketed their anti-litter campaign as a state-pride manly-man issue to great success. I love it. Very intelligent hack.<p>This is also a very interesting story about the importance of diversity on a team. While TXDOT wanted to go with "Please Keep Texas Beautiful", this guy knew the kind of guy he had to convince wouldn't listen to that stuff. Brilliant.<p>There's another one (less successful though still successful) which I remember just because it's so catchy: <a href="https://en.wikipedia.org/wiki/Click_It_or_Ticket" rel="nofollow">https://en.wikipedia.org/wiki/Click_It_or_Ticket</a> . When I had family visiting from elsewhere you could just say "Click It or Ticket" and they'd get it. Sure the real reason I want them to wear the seatbelt isn't because of the ticket, but the slogan combined with the fact that I can outsource the argument to the state is great.