How much longer will we trust Google’s search results?
> Recode’s Peter Kafka recently interviewed Buzzfeed CEO Jonah Peretti, and Peretti said something really insightful: what if Google’s ads really aren’t that good? What if Google is just taking credit for clicks on ads just because people would have been searching for that stuff anyway? I’ve been thinking about it all day: what if Google ads actually aren’t that effective and the only reason they make so much is billions of people use Google?<p>Key paragraph of the article. You don't <i>have to be good</i> at ads when you have a firehose of most of the world's population coming directly to you, telling you exactly what they want to buy/find/learn/read/do in their native language combined with their geolocation and search history. It would be hard not to serve up relevant ads in that case.