Rich Hickey's new project: datomic.com
It looks like a very cool product/service, but there's something... off... about this landing page.  I can't quite put my finger on it.  Two things I can think of right off the bat:<p>1. The use of the term "whitepaper".  It's very "enterprisey"<p>2. It took me a bit of perusing to figure out what the product IS.  I think the lead paragraph may need some tweaking<p>In all, the landing page makes the product feel intimidating.  Contrast to Parse's landing page (<a href="https://www.parse.com/" rel="nofollow">https://www.parse.com/</a>) where it feels like I'm free to jump right in and tinker with it, but I also get the impression that it will scale up if I need it to.  (Yes, I know the two services aren't offering the same thing).