Apple Reports Third Quarter Results
I care a lot about the Mac, and I'm not sure what to think about the fact that Mac unit sales are down again.<p>The Mac has been growing for a long time, and they seem to have reached a plateau. I assume that's the reason why Macs have became absurdly expensive in the last few years -- when they can't grow unit sales, they need to grow revenue per unit.<p>The result is that Apple doesn't build the computer most of their potential customers want -- a $1000 Macbook. I understand that they don't care about the $300 netbook market, but not offering a decent $1000 laptop is a bad idea. It means they are going to loose consumers and students – there are decent alternatives at that price point. Or, people like me, who just keep using their old Macbooks because the high price of the new machines isn't worth the marginally improved performance.<p>Where does this lead us? I don't see how the Mac should grow from here, and as a Mac software developer that worries me. I want to be in a growing market, not a stagnant one. I'm probably going to be okay for the next few years, but is the Mac still going to be a worthwhile platform for a small software company in 10-15 years? I don't know.