To Apple, Love Taylor
Apple put themselves in a comfortable spot here.  They generously offer a trial period, but then they make sure someone else pays for it (the artists).  And the people paying the costs don't even have a say in it, except the obvious “my way or the highway” choice of using Apple at all.<p>Fascinating how Apple can make every cent of cash end up in their own register, but the people paying for this optimisation are the “partners” in the middle between Apple & the consumer.