Google+ broke our trust
I wish both Google and Microsoft would understand that you can't force change down users' throats. It needs to come naturally. They need to <i>want</i> it, and have it grow <i>organically</i>.<p>Sure, forcing them will definitely bring you bigger "adoption" (for lack of a better word) faster, but it will also build up a <i>lot</i> of resentment, potentially negating any advantage you might have from ramming the change through, in the long run.<p>A lot of people didn't understand Twitter in the first 3+ years, but it still managed to grow organically, because people <i>wanted</i> to join it over the years. Google tried to push Google+ to its 1 billion users within 2 years, with seemingly very little advantage for the <i>users</i>. What did they expect?<p>Same for Microsoft when it comes to pushing Metro to PC users who have been perfectly happy with their <i>PC interface</i>, but Microsoft wanted to force them to use a <i>tablet </i> interface on a PC. Why? Because Microsoft said so, and because they would get to flash "bigger numbers" to developers for "Metro users". The actual experience of the user on a desktop was barely a distant concern.<p>If you're a big corporation, and you can't grow a new business organically, then <i>tough luck</i>. Maybe you shouldn't be in that market then.