At least now we know why Color really got that funding
Actually, I think it will be much worse than that. Think: location based advertising. In order to use color you have to allow GPS for the app and, optionally, push-notifications. A perfect combo for pushing ads when you're within X range, etc.<p>I sent a tweet to them yesterday, but got no response.
<a href="https://twitter.com/#!/tenaciousJk/status/51033367050846208" rel="nofollow">https://twitter.com/#!/tenaciousJk/status/51033367050846208</a><p>edit: <i>group response to the below</i><p>No geo-ad platform has this low barrier to entry with this high of an incentive. Simply snap a pic and it's recorded and you're "checked in" <i>if you will</i>. You're doing something you <i>want</i> to be doing: recording your event, people you're with, etc. With 4S and Gowalla you have to want to check-in. <i>Checking in</i> is the app - not recording your memory by way of a picture/video. Sharing pictures is <i>the biggest</i> social app on the web.