Apple Confirms Its $3 Billion Deal for Beats Electronics
Apple redefined the mp3 player market, the ultraportable laptop market, the smartphone market, the tablet market, and now they're buying a company that reinvented the higher-end headphone market. Is it smart of a brand that has traditionally created their own iconic images to buy another cultural icon for $3 billion? I don't think so.<p>Maybe this gets used a lot, but would Steve Jobs have done this? Or would he have created his own headphones and music streaming service?<p>I'm willing to bet anything this is going to be seen as where Apple's golden age began to wane.<p>EDIT: I said "higher-end" because it's perceived to be, even though audiophiles would never agree. The consumer market believes that Beats and Bose are king though. That's another reason that I'm against this purchase; Apple isn't even buying anything technically higher end (Sennheiser, Beyerdynamic, HiFiMan, what have you).