How Nike sold its first shoes
Shoe dog is a great book. It was really interesting to read him talk about his issues with liquidity and him lamenting the lack of VC funding at the time. Of course he doesn't really address the downsides of VC funding but the local bank he works with is a quaint reminder of how far things have come. A good story and a great reminder that choice of founder partner is crucial to your success.<p>It contributes to my belief that there are way too many technical founders working on absolutely horrible ideas that would be able to the foundation for a great company but don't have the skill set to determine what that is. I think after the impending recession when VC money dries up this skill will be in high demand.