How we tripled our revenue by adding one button
Good deal, I think I'll buy this.<p>When it comes to buying games or apps me or our kids the "Unlock All" option is more than just a nice to have, it's a necessity. For me personally it doesn't have to do with convenience or perceived value: Rather it's because I feel that I am not buying into a scam.<p>If I see item (X) on the market for "Free" + in-app purchases I'm flat out not going to spend any time on it. You offer the same (X) for $5-$20 with everything unlocked and no gimmicky BS sales tactics then I'll pick it up without hesitation.<p>There are too many applications out there designed to be time and money sinks. The focus tends to be on giving the user just enough and then stalling until they spend more money. It's a dirty, scummy industry.<p>If you're selling a product (game, book, series, otherwise) and feel it can stand on its own merits then offer a fair price for the complete item with no strings and I'll most likely purchase it.