Netflix Sans, a new custom typeface
As a UI font, this is pretty great. Almost a mix between Circular and San Francisco, it should work well.<p>However, most disappointing and worrying part of font presentation is applications to different movies and TV shows. With the same typeface, they completely lose their identity.<p>Strong, condensed typeface of House of Cards. 80s-inspired typeface for Stranger Things. Minimal and geometric typeface for OA. Cyrillic alphabet inspired treatment of R in Icarus.<p>They all were different and appropriate, and here they are all very 2010's generic sans-serif, losing all personality.<p>I'm happy to see Netflix Sans in UI, but sure hope it doesn't go deeper, into actual show branding.