Ideas on how to improve customer conversion and ease of use
Meanwhile a distracting footer covers >25% of the page, and clicking the intuitive "down arrow"-looking thing does nothing, nor is there an obvious close button. You close it with that über-readable burnt-orange-on-charcoal link "Ok, enough already. Hide the footer." Either they assume the user scans for "Ok," when wanting to close something, or that they skim sentences from the inside-out. If you do close it and click it again, which usually means "reopen", you instead get scrolled down to the bottom of the page.<p>Do you trust any advice they have about user interfaces?