Amazon Sets Its Sights on the $88B Online Ad Market
This is my bear case for Google. Google offers the least precise targeting compared to Facebook and Amazon.<p>Facebook knows more about its users because users tell it about themselves and Amazon knows more about purchasing habits of its users because of thier purchase and search history.<p>If I’m searching for something with the intention on buying it, I am going to go to the specific site - like Priceline, hotels.com, Zillow, etc.<p>Besides, ad blockers don’t work with Facebook or Amazon embedded ads.