Does Sponsoring Daring Fireball Work?
Really interesting to see these numbers. I've been reading DF for years and years, and its is the only advertising model I've encountered that doesn't grate. His advertising is considerate, audience appropriate, and vetted. I feel good supporting his advertisers, because I feel good supporting him, and because they're just consistently things I'm happy to hear about.<p>I would really love to see more independent journalists follow his model, although obviously his market is more suited to this model than some others are. Still, I think there's a lot to learn, here.