Brave disables Chromium FLoC features
Instead of more palatable user tracking, how about we tell advertisers and internet companies: fuck off, we don't want any tracking? How about we hunt down and eliminate all features that allow cross-site information sharing? How about we treat attacks on user privacy as security problems of the web standards, à la Tor, and build technology that aggressively hides any user signature in any layer, from rotating IP and MAC addresses to user agents, referers and canvas leaks?<p>But wait you say, how would the very useful internet ecosystem survive without advertising revenue? Well, there is nothing wrong with advertising per se, it's a natural part of a free market economy. It's ok to target ads to the user's search terms or social feed. The problem is that, in the pursuit of advertising revenue, a cutthroat economic competition pushed advertisers to mine more and more personal data simply to stay competitive. It's a low sum game: it doesn't bring much more money in advertising or make the internet significantly more useful, but it destroys the privacy of everyone. A spectacular market failure ripe for correction.