Software Engineering at Google (2020)
"As far as this outsider can tell, the systems and processes for writing code at Google must be among the best in the world, given both the scale of the company and how often people sing their praises."<p>Is this really the case? In high school I sure thought Google was a magical software heaven us mortals could but dream of working for, but now (and increasingly as of late) I'm strongly under the impression that 20 years ago they discovered unobtanium in the form of a very under-served search and ads market, they plopped down camp on top of it and turned it into a giant money firehose, and now to this day are simply operating that ridiculously high-margin business while trying desperately to find another vein of unobtanium because when you already have one, that's the only thing that even registers on your radar.<p>"Revenue from Google Network ads hit $7.5 billion (10.7%), and YouTube ad revenues registered at $6.7 billion (9.6%). In other words, at $54.5 billion, the total ad revenue from Google constituted 78.2% of the company's total revenue in the quarter." <a href="https://www.oberlo.com/statistics/how-does-google-make-money" rel="nofollow noreferrer">https://www.oberlo.com/statistics/how-does-google-make-money</a><p>78% between google and youtube. And given youtube isn't nearly as high-margin as the search product (can you even imagine the cost related to essentially storing the video history of the world?), I'm hesitant to say youtube is their 2nd vein.<p>So yeah. Turns out when you have essentially a monopoly in a high-margin business, you can do basically anything and build an entire private software ecosystem without going bankrupt.<p>I interpret "how google does it" to simply mean "look at all this cool stuff you can do when your product is <i>this</i> high-margin".