The Next Microsoft
This is great.<p>It will never work.<p>A brand has to reflect the culture of how a product is made, sold, experienced, etc...<p>Microsoft is not about simplicity, it's about feature creep. Microsoft sells software and licenses to big companies. Big companies don't want simple, they want value for their money - features!<p>A better brand promise would be Microsoft - It Does Everything!<p>Look at Windows 8. Is it going metro only? No, Metro is a feature on top of the existing mountain of features. Instead of one UI, it's now TWO UI's!!!<p>Putting this kind of branding on Microsoft is like putting the geeky kid with oversized glasses and suspenders a new wardrobe. Sure, the kid will look cooler, but it won't stop him from playing Magic: The Gathering in their basement.<p>Microsoft has built their company on saying "yes" to just about everything. The simplest Windows ever sounds like they are saying "no" to things and that's not what Microsoft does.<p>I love the design, but it's not Microsoft