Amazon's Play
>It’s a heads we win, tails you lose strategy. That’s the brilliance... Amazon wins so long as you consume media content from Amazon, no matter if you play it on a Kindle Fire or an iPad. Apple only wins if you buy an iPad.<p>It's amusing that Gruber can see the brilliance when amazon does it, but not when Google does it.  This is exactly google's strategy with android, except that it doesn't involve users buying content.  Google makes money when you use the internet.  They win whether you use an iPad or a Nexus or a Kindle, Apple only wins if you buy an iPad.