Paying Professors: Inside Google’s Academic Influence Campaign
> <i>The money didn’t influence his work, Mr. Heald said, and Google issued no conditions: “They said, ‘If you take this $20,000 and open up a doughnut shop with it—we’ll never give you any more money—but that’s fine.’”</i><p>At a glance, this seems like the funds are no-strings-attached. But when you think for a minute, you realize it's the exact opposite.<p>Google is saying that if they don't like what you do with the money, they won't give you any more — but if they do like what you do with it then you might get more. This incentivizes the professor to use the money to do things that Google would like, which is the opposite of no-strings-attached.<p>There technically are no strings attached to <i>this</i> money, but the possibility of future payments (which ranged from $5k to $400k) is a pretty big enticement.