Waymo Launches Its Self-Driving Armada
"Waymo" was invented so that the press would stop calling them Google cars, because in case things go awry, Google as a whole would be under fire. This way "Waymo" (effectively a department of Google) can be thrown under the bus effortlessly with no PR damage to Google.<p>They don't want people thinking of Google when their cars are holding up traffic, turn out to be assholes when merging or changing lanes, or cause a fatal accident. Thus, Waymo.