At least now we know why Color really got that funding
If you ignore the photo-sharing capability for a moment, it sounds like they're trying to create a more accurate alternative to GPS. In the 1700s Britain awarded about £100,000 in "Longitude prize" money to people who contributed to the development of [accurate] longitude. I tried to figure out what that is in today's pounds and found a calculator that said it's £147,000,000.00 today. So if Color really can create an alternative to GPS for $41 million, it would be cheaper than what it cost to develop longitude :)<p>No idea if they can actually pull this off, but thought the Longitude Prize story is cool (thank you, "Stuff You Should Know" podcast, for mentioning it earlier this year).