I was a corporate restaurant consultant
> “Yes,” the strategist answered. “That’s an operational solve.”<p>I recall several years ago 'ask' being used as a noun (which struck me as very odd, given that 'request' exists and suffices); the use of 'solve' instead of 'solution' seems equally gratuitous.<p>Has anyone spotted any other similar oddities in the wild?  I wonder if it's a trend.  One wonders if 'food' will someday just be called 'eat' (yes, there's already 'eats,' which is subtly different) or 'article' 'read.'<p>Reading the article itself, it's a little amusing how much of this is trend-chasing (European blazers, odd habits of speech, 'lighter, brighter, fresher') rather than trend-setting.  It's a bit like a middle-aged dad trying to seem 'hip' and 'with-it.'<p>Incidentally, the restaurant in question appears to be Pei Wei.