Sustainable coffee grown in Finland with cellular agriculture
Big if true. Coffee is one of the world's most traded commodities by value, and the sourcing ethics are often pretty shaky.<p>I think it's sort of funny that they called out the flavor as tasting like "ordinary coffee," since people in my experience are extremely fussy about their brew.<p>By using bioreactor output, they're starting with something like a powder of plant cells, and finding a way to roast it -- this seems like it would create quite a different result to whole-bean roasting, I am very curious what kind of parameters they will have to adjust with the coffee cells (genetic modification to increase certain alkaloids, oils, etc?) and roasting process.<p>edit: I think it's extremely funny that my comment about people being fussy about coffee has inspired a whole series of replies with opinions about coffee, as well as opinions of other people's opinions