And if only 1% of those people...
That didn't stop you when you were suggesting bands make sure everyone at a live show get a CD, even if that means giving some of them away. <a href="http://sivers.org/livecd" rel="nofollow">http://sivers.org/livecd</a><p>You were confident there that telling the audience how much the CD mattered to the band would increase sales and future popularity, to the point that in the comment section you repeatedly waved aside people's worries about the short-term financial risk for the band. Now here's a blog post less than a week later saying 'investing money in putting yourself out there and planning  for success? what a maroon.'<p>I can believe that maybe the guy's ad sucked, and he'd have been far better off booking more gigs and passing the hat around, but c'mon Mr Sivers, you promote optimistic marketing strategies as much as anybody out there.