Amazon Reviews: How We Spot the Fakes
If <a href="http://fakespot.com/" rel="nofollow">http://fakespot.com/</a> can spot fake reviews, Amazon themselves should be able to do it. It's in their long term interest that product reviews are genuine so that buyers have confidence. If I can't trust Amazon reviews, I'll just shop at Target where at least I can handle the physical product before I buy it.