Podcast sponsorship revenue continues to fuel NPR’s financial growth
I love NPR. I'm glad they're doing well, and hope they will continue to make quality programs.<p>But one of the major advantages which has set them apart for me is that they aren't as advertising dependent as so many of their alternatives.<p>Avoiding ads makes it easier for them to be independent, and able to report without fear of corporations withdrawing their support.<p>It's also just much more pleasant to listen to. I try to avoid advertising as much as possible, and it's sad that they are one more place it's invading.<p>I know they've had corporate sponsors for some time, but the podcasts really feel like an escalation.<p>I don't blame them; I'm sure they felt this was the best choice for them to grow and survive, but it feel like a disappointing loss.