Google Data Studio
This is almost my favorite tool, barring a couple problems. Its very easy to use, and makes very readable, pretty reports/dashboards. Sharing via a URL is nice, but I really like just exporting as a PDF and emailing them. Here is an example report that took <10 minutes to make [1]. The big problems though:<p>1. Beta version. You can't use this in production, send reports to clients, etc. when this tool is in beta. A client gets this report and expects all future reports to be this pretty, but Google might just kill it off or it could break.<p>2. Limited to 5 reports. The majority of agencies/brands can't afford the $100k+ a year for premium G suite. 5 reports per account kind of sucks, and I've had to use old google accounts to get past that limit.<p>3. Design. Most people simple aren't good at design, so you need a designer to create a good number of templates. Users cannot stray away from templates unless they know what they are doing. While its easy to use, its easy to make things look bad too.<p>4. You can pull from a Google Sheets, but updating that sheets doesn't play nicely with data studio.<p>Side ux notes.. changing pages resets the date range which is annoying. Choosing custom colors for some charts doesn't always work.<p>[1] <a href="http://i.imgur.com/1SCUNu1.jpg" rel="nofollow">http://i.imgur.com/1SCUNu1.jpg</a>