Writing copy for landing pages
The advice is begin sentences with "You" or a verb. Seems like weird advice. There's nothing wrong with, say, this landing page: <a href="https://www.7-zip.org/" rel="nofollow">https://www.7-zip.org/</a><p>Following their rules would make it cringe-worthy.<p>Maybe for certain audiences, in certain types of corporate website, their advice is good, but the article doesn't define the domain to which the advice applies.