Why Apple's new ads look like Microsoft made them.
I'm beginning to feel that Apple wasn't a company, it was a man. His employees were just extensions of his brain; they would make what he wanted, and if he didn't know what he wanted they would make every variety they could come up with until they hit it right.<p>Without Steve, Apple still has all the raw talent they've had for years, there's still so much creativity sitting in that office. But without a lens to distill it, without a final authoritative sign-off, they don't seem to know anymore what is good enough and what is Apple.<p>I'm willing to give them the benefit of the doubt that they will find it again, but I'm not willing to bet on it. Apple is on track to become just another PC vendor, just another consumer products vendor. There's not much magic coming from Cupertino lately.