We didn’t lose control of the Web – it was stolen
While I agree with the gist of the article, I have a problem conflating Google and Facebook in the same evil bag.<p>Facebook is the evilest of evil, not only for the reasons stated, but also because information entered into Facebook never comes out. You have to have an account on FB to see anything on the platform. That is contrary to everything the Web ever stood for.<p>Since I don't have a Facebook account, most of my friends don't either, and I will prevent my kids from having one for as long as humanely possible, I'm not sure what kind of benefit it provides. (I'm aware that 25% of all of humanity is on Facebook so they must find something in it. I just don't know what it is, and would rather not find out.)<p>But, to me, Google is quite different. Not only is Google Search is unparalleled, it's also quite open. Yes, Google constantly tries to have you "login" and turn on search history, etc., but one can still use Google Search completely anonymously. That's not a detail, that is a very important feature of Google Search.<p>* * *<p>Now about fighting back, what about starving the beast with adblock? Everyone concerned by any of this should not only use adblock but heavily promote it to everyone. That's probably not the complete solution but it's obviously part of it.