iPhone Macro: A Big Day for Small Things
Here's the thing about iPhone photography (and Android too, I suppose):  if you know what a DSLR is, or the difference between DSLR and mirrorless bodies, <i>you are not the target audience</i>.<p>Apple isn't trying compete with a $3500 Sony A7R4 with a $1000 90mm macro lens.  They're aiming for people who see the example "macro" photos and say "neat! I want to try that".  Or the people who have already bought a Moment macro lens (or one of the other clip-on/screw-on iPhone macro lenses) and are tired of carrying it around.<p><i>edit: formatting</i>