Mozilla launches new brand identity
I'm a bit disappointed. Mozilla makes a couple of great things (Firefox, Rust, MDN, ...). But in contrast to their products, I have a quite bad impression of their Foundation and/or Corporation. I don't know if it is warranted or not, but I have the impression that they mostly exist to burn through the millions they get from Google for setting them as default search engine. Most of the time I hear about them, it is self-referential. Either some dispute at the management level, or they are doing some outreach / marketing / branding stuff.<p>Now this might just be my prejudice (and please don't downvote me for admitting it :-) !) but when it comes to a "brand identity", prejudices and impressions are important.<p>This new branding doesn't help at all with my perception of Mozilla. If anything, it emphasizes the perception that Mozilla is a bloated entity disconnected from the products I care about. That they put a nerdy "://" in there to appeal technical means to me that they are even aware of this.<p>What I would have done is to go back to the early 2000s unapologetically retro dinosaur. This was from a time when Mozilla was the underdog, when it was the Free alternative, when it was getting better and better, and when Firefox was invented.<p>Alternatively, ditch "Mozilla" and "Foundation", and rebrand as just "Firefox". Everybody loves Firefox.