The Most Powerful Colors in the World ...And How You Make The Next Ones
Blue really does get around. It's associated, in my troubled mind, with pornographic movies, melancholic music, police forces, and super-cleanness (the whiter-than-white, bluey whiteness promised by Daz laundry detergent), and the word "blue" seems especially popular among the names of colors for branding: Bluetooth, Blu-ray, Jetblue, Big Blue, Blue Cross, even Blaupunkt.<p>Promiscuous Blue would be a great name for a band.