How to Be Persuasive
Scientifically proven; with no proofs.<p>"The authors take the position that persuasion is a science, not art, hence with the right approach anybody can become the master in the skill of persuasion."<p>My approach is a bit simpler than 50 tactics. My two favorite forms of persuasion are to be honest, and be correct. Maybe it's obvious I'm not in marketing.<p>The closest thing in the text to "be honest" was "Admitting you’re wrong makes people more trustworthy."<p>I didn't read the article carefully - maybe the book is a good read.