Soft White Underbelly demonetized by YouTube [video]
I've never understood how we got to this place where _some_ content on youtube is advertiser friendly and _some_ is not, and that is viewed as actionable information. I guess my whole mental model is you run ads on the whole network, and advertisers have nothing to do with the content being shown, and only an idiot would look at an ad and think, oh this brand is knowingly sponsoring this content. Advertisers used to be content with that, and wouldn't dream of being choosey about what content their ads run alongside of. However we got to this place, it's done a lot of damage -- would much rather live in the world where there is no concept of demonetizing a particular video or channel, and ads just run on the entire network. Caving to advertiser demands is the #1 best way to make a platform worse for the actual users and content creaters and slowly drain your value. Note that for example google AdSense could run alongside _any_ content that appears on youtube probably without issue. They've just created this different, pickier world when it comes to video ads.<p>What's worse is youtube entirely controls the market, and they opened the floodgates of caving to advertiser demands. Now advertisers expect it wherever they go. They should be 4th class citizens if anything, not a meaningful constituency. As long as youtube keeps driving users to the platform, that should be the only concern.