IKamasutra: Apple Hates Brunettes
The problem is that "app approval" does not scale well, for a very simple reason: it is hard. Applying guidelines like the ones Apple uses, requires a <i>very skilled</i> individual that is able to evaluate at the same time a set of rules in a flexible way, and really understand if the app is good for the apple store or not. You can do that if you have a team of 20. Finding 300 people doing this work very well is going to be very hard, and you need to pay more as this must be people that at the same time understand design, programming (if you read the rules thare are many that without understanding of software are hard to apply), and at the same time able to find a good balance between flexibility and severity. Not an easy task at all.<p>Maybe they could improve the process with the following schema:<p>* Instead of doing a single longer review, a few of your approval team will review the app briefly, and provide a score between 1 and 5 of "acceptability".<p>* If the score is 4 or 5, go forward. If the score is <= 3 send it to a more expert reviewer that will do an in depth analysis.<p>Optionally also discard the app if the average score is <= 1.5 if there are problems with the "load" of the experts.