BMW’s new flat logo is everything that’s wrong with modern logo design
BMW builds _cars_, not Apps. They pride themselves in craftsmanship. The Logo badge on the actual car is a three dimensional, physical thing.<p>Instead of embracing that, they made it flat like an App icon. It will look shit on cars and it does not communicate that BMW builds _real machines_.<p>Everybody is going crazy about going digital and they forget what they are good at and what the customer likes them for.