Redesign: Users: Thrilled. Conversion Rates: Up. Sales: Unchanged. 
Happy to answer questions, as always.<p>By the way, roughly 3/4 of A/B tests I participate in (my own and for clients) fail to improve business results.  This compares with approximately 2% of A/B tests I've ever seen with in-depth blog posts, so I tried to redress the balance here.