SkyMall's SkyFall
Here's what I think happened:<p>a) Xhibit has built a solid digital agency team on the back of nutraceutical affiliate marketing offers, and enough revenue to support a trailing $300 - 500m valuation. But they realize their business isn't sustainable, and want to unlock the value of their team & experience with a larger play. They have failed at doing this with their own projects.<p>b) Najafi Companies, that originally owned Skymall, recognizes that the continued move to digital will eventually, and probably quite rapidly, decimate what is effectively a print advertising business in Skymall. They need a forward looking strategy, and a team that can execute said strategy ASAP.<p>c) Given that both companies are in Phoenix, a fit is recognized, and Skymall's recently appointed CEO Kevin Weiss is named CEO of the merged organizations. They sign him to a 5-year agreement to develop the digital strategy for Skymall and, given his background at "Author Solutions" which shows his experience in transitioning print-to-digital, this makes sense.<p>d) They hatched this plan when Xhibit's CEO met Skymall's CEO standing in line to use the restroom at a Phoenix Sun's game (a team that Najafi Companies has an investment in).<p>(1) <a href="http://biz.yahoo.com/e/130621/xbtc8-k.html" rel="nofollow">http://biz.yahoo.com/e/130621/xbtc8-k.html</a>