Skeuocard
Upvoting because this is so beautifully executed and I'd love to see people test this out on their checkout process.<p>That said, my experience indicates that this is not going to convert well.<p>To mirror the author's own quote:<p>"Every question a user has to ask themselves during the checkout process is another reason for them not to complete it."<p>What's presented here is a drastically different experience from the norm.<p>It doesn't behave the way you'd expect if you've ever bought anything else online.<p>Beyond that it has to load images dynamically based on card type which, on a slow or interrupted connection, will create even more confusion.<p>I love the concept, I love the execution, I just don't think this is going to be a conversion driver.<p>But I'll test it anyways.