Jolla
They seem to put a lot of effort into telling you things other than "what is this thing?"<p>It sorta looks like a phone.  Is it a phone?  "Jolla is powered by Sailfish OS."  Sweet.  How is that relevant?  It must be important because it spends the rest of the page telling you about the OS.<p>I'm back here, with honestly no idea what it is.  Probably not the impression they want to leave on people, assuming (as a guess) that this is a consumer product of some kind.<p>It seems they put the engineers in charge of designing the website.