YouTube TV
Former Aereo engineer here.<p>First off, there are really two main reasons for someone not to have a cable subscription:<p>1. They don't care about the content<p>2. Price sensitivity<p>At Aereo, we saw these sort of mix together to create hugely elastic demand.<p>For a while, we offered a $1 "day pass" that would give you access to live TV for 24 hours at a time.<p>During the Super Bowl and various award shows, we had <i>crazy</i> numbers of people sign up for these day passes. We actually had to stop offering them, because we literally couldn't build out the extra capacity in a cost-effective way (remember, we needed distinct physical antennas and transcoders for every user we served).<p>It was tough enough to get people to pay $8/month for access to live broadcast TV and a cloud-based DVR. I have no idea how YouTube will convince anyone to pay $35.<p>If they can work out the licenses, I'd imagine something like a day pass would work well with consumers – but it's probably hard to get the economics of that to work out.