Lessons learned from helping over 150 startups with marketing (from my Offer HN)
Ilya was kind enough to review my startup, an online rave gear retail site:<p><a href="http://www.plurty.com" rel="nofollow">http://www.plurty.com</a><p>Previously, I had this giant "Sign up" button on the home page, but what I had forgotten was that most of the value of the site came from the ability to <i>not have to sign up in order to buy our products</i>. We built anonymity into it so much that you don't even have to enter your email address. This was crucial for us because nobody wants to sign up for a website that is unknown.<p>Also, Ilya pointed out that the most distinguishing feature of our site were the extended exposure images and that we should use it as a marketing tool. We are currently planning on replacing our text-only adwords campaign and using the images to get more clicks.<p>Anyway...just thought I'd add my $0.02 and thank Ilya again. It was useful advice that we really needed.