Ask HN: How would you turn Twitter around?
1. cut costs by a lot. they shouldn't be spending $2B per year<p>2. allow the apps to be used without a login - with the default view showing 'what is on now'. almost every member of my family has attempted to use twitter at some point and just been confused.<p>3. reformat all the explore pages into ordinary twitter streams<p>4. acquire nuzzel. their view of 'whats on now' is better than twitter's view<p>5. drop the video passion-project nonsense. you don't need to own content to use twitter alongside it. strike deals with the content providers instead where tweets are shown alongside (this is already being done) and become a partner to content owners and distributors rather than a competitor<p>6. improve the core product for users. group messaging, longer tweets, only show replies from people who are authenticated or two degrees away from you by default, etc. etc. (and pro accounts, if you wish)<p>7. let people pay to get a checkmark, and then let users pay to flair tweets they like<p>8. better tools for businesses who provide support on twitter. let them pay to use it as a platform and properly authenticate their customers on twitter<p>9. ditto above but for marketing