Apple dives into display-making to cut reliance on Samsung
> "Apple's ultimate plan is to introduce the technologies on its iPhone, which is its key revenue source and has much bigger volume, to justify the investments over the years," said one of the sources who has seen samples of the company's microLED screen.<p>One thing I really appreciate when it comes to Apple is that despite all their shortcomings they don't "sleep on the job". Over the years they never hesitated to cannibalize their own product lines (iPod), or go through several tough technological transitions (68K/PPC/x86/ARM) if it meant building a better product. And bigger profits of course.<p>For example I'm sure Google would just rather stuff your phone to the gills with ads in order to drive revenue than actually bother with a coherent investment in a long term strategy to make a better product. And bigger profits of course.