A founder’s guide to understanding users
One mistake I (and no doubt other founders) made was assuming you'd "get it right" because you were scratching your own itch. My cofounder and I started our company [0] literally based on the pain points we were feeling and still, when the first user tests on the first version of the product came around, users didn't get it. Or they didn't see the value. It was a tough lesson - we were building the thing we thought we wanted and others didn't want it. But we persevered, pivoted a little here, rewrote a lot there, and ended up with something that users not only liked a lot more, but also worked better for us too.<p>Moral of the story is scratching your own itch makes you qualified to talk about the problem, it doesn't make you an expert on a good solution.<p>0: <a href="https://kitemaker.co" rel="nofollow">https://kitemaker.co</a>, the super fast, hotkey-driven product management tool/issue tracker that has deep integrations to GitHub, Figma, Slack, etc.