The rise of remote working will continue
<i>>REMOTE EMPLOYEES ARE SIMPLY MORE PRODUCTIVE<p>>remote employees simply produce better results than their traditional counterparts.<p>>employees who spend a bulk of their working hours outside of the office are vastly happier and more productive.</i><p>As a remote worker, articles like these only preach to the choir (people like me) instead of actually convincing business people and decision makers.<p>Having a journalist repeatedly say <i>"remote is more productive"</i> isn't going to radically change the industry.<p>What the business world needs is a high-profile example of a company beating all the competition specifically _because_ of their remote workforce. E.g. a Google/Facebook/Apple type of multi-billion dollar success that shows the remote workers at Company X beating the onsite office workers at Company Y.<p>If that happened, there would be endless writeups and case studies in Harvard Business Review and WSJ with CEOs and middle managers copying the "remote work is our killer competitive advantage".  The evidence of "more productivity" would be so compelling that incubators like YC and VCs would <i>refuse to fund you</i> if you didn't have a 100% remote work force because it would be business suicide to stuff everybody on site in a office.<p>Which company is closest to providing that compelling evidence?  I don't see the remote work culture at Automattic & Basecamp really changing that narrative yet.