My history of (mostly failed) side projects and startups 
As a builder of digital things, the 3 things I have the most trouble communicating to non-builders are:<p>- how hard it is<p>- how much time it takes<p>- how long it takes to become successful<p>So instead of trying to explain it, I may just send them to this blog post, which <i>shows</i> all 3.  Thank you, Gabriel!<p>(Now if only you would remove that Mojo Badge business from blocking your great content.)