Twitter’s Rebrand to X Could Be a Trademark Nightmare Thanks to Microsoft
It doesn't matter if it's a trademark nightmare... it's a branding nightmare.<p>Musk is showing the world that he got lucky with his previous ventures.  His management of Twitter has been a display of poor management at every level.<p>If you were less than a year into your position as CEO of a company with revenue divided by half, ex-employees suing you, banned journalists from your platform in the middle of some half-thought-out free speech debate... would you not be fired?<p>Everything about this makes me think he's just too rich to be fired... anyone else would have been.  He just owns too much to not be given any more chances.