You Should Probably Send More Email Than You Do
I have the impression that he's trying to glamorize spam. I suppose it also depends on the concept you have of what's spam.<p>For me, if I receive a marketing e-mail from a company that I never made direct contact with, that's spam. I don't care if they have a "commercial agreement" and got my e-mail from a "legitimate" vendor; if I haven't specifically subscribed for updates from you, you're spamming me, and I will not care about your "content".<p>He makes a point of saying that this is a marketing strategy and that we should not be outraged because someone is trying to sell us something. But this is similar to someone knocking on your door to sell stuff; it's no illegal, but it's annoying and I hate you for doing that. I like my personal e-mail to be personal, and I hate having to filter out the garbage I never subscribed to.<p>If I want to buy something, I'll go and search for it, or I'll ask someone about it, but I will not look in my e-mail to see if I ever got an e-mail from someone saying they sell it.