The Mom Test – How to talk to customers
Heya, author here. Fun to see this.<p>I wrote the book after becoming hugely frustrated as an introverted technical founder trying to "talk to customers" but finding zero books about sales/interviews/etc that spoke to my context. That first company (yc s07) failed just as I started to figure it all out, but the casual approach proved useful (and comfortable) in my future businesses, so I wanted to document it for other folks like me.<p>If it's helpful for anyone, I've been answering reader questions with little youtube videos that touch on some of the common misunderstanding and sticking points.[1]<p>Also, back when covid started, I also did a short series (5x 5min videos) about adapting the approach to remote interviews.[2]<p>[1] Q&A: <a href="https://www.youtube.com/playlist?list=PLvHabB7atz2uWPZN5m7z3-8czZ_Q-TYoh" rel="nofollow">https://www.youtube.com/playlist?list=PLvHabB7atz2uWPZN5m7z3...</a><p>[2] Remote: <a href="https://www.youtube.com/playlist?list=PLvHabB7atz2tOjQs1OMzjaDPziat0aVry" rel="nofollow">https://www.youtube.com/playlist?list=PLvHabB7atz2tOjQs1OMzj...</a>