Google Analytics 4
I stopped using Google Analytics when I realized that it doesn't produce any useful actionable data for me. It's just a feel-good thingy, where I watch the page view numbers and go "oooh".<p>Those page view numbers do have a relationship to my business. But it's like measuring traffic on a highway when your store is next to it. The numbers will be somewhat related, but not actionable in any way.<p>I guess it makes sense if you get paid by page views (ad-supported sites?). But I have a B2B SaaS and I get paid by subscriptions. I rarely care about any of the metrics that GA shows, and I found that many of them are bogus anyway. I could probably wrestle GA into measuring what I need, but why bother, there are easier ways to handle that.<p>A nice side benefit is that I'm not participating in the global people-tracking business and I'm not subjecting my users/customers to that.