Apple unveils biggest update to Logic since the launch of Logic Pro X
I own Apple Logic and thus I'm grateful for the continuous updates. On the other hand, I'm mystified why Apple continues its investment in this audio program.<p>Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple's "software portfolio" to make Mac hardware more attractive.  But that was before the surprising massive success of iPhones in 2007.  Now, it seems like sales of Logic would be a insignificant rounding error in Apple's revenue.  If Mac software portfolio was that big a deal, I'm not sure why they discontinued Aperture instead of Logic.  It seems like there's a bigger market of customers that would catalog and modify photos rather than record music.<p>Intuit sold off Quicken to a private equity firm and yet Apple continues to own and develop Logic.  I like Apple's stewardship of Logic but I can't understand its strategic value to today's Apple.<p>Anybody have any thoughts on what Logic does for Apple that Aperture didn't?<p>EDIT to several replies about "enhancing brand image":  That's plausible but AVID Pro Tools is even more prestigious than Logic and AVID's market cap is only $250 million[0].  Apple could acquire AVID easily with their ~$200 billion cash on hand to <i>"strengthen Apple's brand among the professionals"</i>.  People have been speculating this possible acquisition for years but I don't think it will happen.  So not sure what Logic does for Apple that AVID Pro Tools doesn't.<p>[0] <a href="https://www.nasdaq.com/market-activity/stocks/avid" rel="nofollow">https://www.nasdaq.com/market-activity/stocks/avid</a>