An inside look into the illicit ad industry
Like many takedowns of the digital ad industry, this paints an incomplete picture.<p>We use 3rd party impression and click tracking, along with pairing purchases to user/session ids to make sure our ads our working. If a user tries to mask their data from us, they simply come in as direct traffic, and we don't attribute that to our ad campaign.<p>If this fraud stuff trips you up you aren't doing it right.