Things Real People Don't Say About Advertising
Interesting. But I disagree with a number of them.<p>> I love the copy, but it feels off brand ...<p>I remember the first time I saw a McPizza ad. It talked about how if you didn't like one kind, then you could get a different one. And it felt really strange.<p>Later I figured it out. Until then, McDonald's ads had always maintained the premise that everyone likes everything they sell.<p>> If only this solution was more scalable...<p>I am constantly annoyed at the idea that "scalable" is a meaningless word. Nonsense, it is a precise, well-defined, and useful term. True, it does get misused by marketing people. But the fact is that anyone who is purchasing a large system of <i>any</i> sort, if they know what they're doing, will have some concern for scalability.<p>> Finally, a place for me to share MY story!<p>Isn't this a huge reason for people going to blogging platforms?<p>On the other hand:<p>> This website's music is great - turn it up!<p>Definitely. No one has ever said that, ever, in the history of the web.