Amazon Elastic Transcoder
It's quite an interesting business decision to jump into this market.<p>Take Zencoder for example (which is one of my favourite players in this field)... if you are to compare the prices with say Zencoder [1]  AWS is <i>much more cost effective</i> (by several factors). Even if you were operating at scale and spending $2000 per month with Zencoder, you would only get 50,000minutes  worth of HD Video. (You pay 2 minutes worth of credits for HD video on Zencoder).<p>If you spend $2000 with AWS, you would be getting 33% more value. (Remember, this is operating at scale. The savings can be even larger)... and this is really the best case scenario for Zencoder.<p>If you are "just getting started", the savings are immediate. On Zencoder it's $0.10 for HD video, compared to $0.03 on AWS.<p>I'd be really worried and slightly confused by Amazon took this step? There are several video encoding companies that operate on AWS already, and they all just got sandbagged.<p><pre><code>    [1] : http://zencoder.com/en/pricing</code></pre>