The New York Times Paywall Is Working Better Than Anyone Had Guessed
The paywall is extremely simple to bypass using Google as the referrer (just Google <i>site:article URL</i> and click over from it).  They do the Google thing to avoid a potential cloaking penalty which would get them de-indexed altogether.<p>So the interesting part of all of this is that people choose not to bypass it and pay.  The reminder that they need to pay alone seems to be working.