This Man's $600K Facebook Disaster Is a Warning For All Small Businesses
Other metrics reporting ~100-150k vs Facebook reporting 600k+ clicks seems well beyond the level of error that would be produced by not tracking things in the exact same way.<p>Coincidentally, FB metrics reporting 2-5x what the target site's metrics show would be very easily explained by bots generating traffic to FB's servers without actually redirecting over to the target site...