Bolton paid Cambridge Analytica to make Facebook users more favorable to war
These people really do behave like characters from a third-rate movie script that gets rejected for being too over-the-top.<p>At the point where you're actually hiring consultants for a PR campaign to improve the public image of <i>war</i>, should you not be thinking: <i>how far have I strayed from the pack</i>?<p>I could totally see a misguided yet defensible attempt to convince the public of some specific war you really like, such as Iraq. But just any war, generically?<p>(That's not to mention that no amount of psychological profiling could ever make a dent in the public's attitude towards war with the budget John Bolton could muster. Those facebook ads are, after all, competing with quite a few high-profile war movies every year, not to mention history books and grandparent's stories)