How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study
So...to me this article illustrates the dramatic differences in objective and mentality between bootstrappers and VCs.<p>This VC looks at this idea, figures out that in order to own the market and make $fuckton, they'd have to spend > $fuckton.  Decides to bail.<p>As a bootstrapper of businesses, I look at this case study and go "well yeah of course it'll take $fuckton because you're haven't focused on a narrow enough niche".  Which of course they haven't because you can only make $shittons from niches, not $fucktons (where $fuckton is up to an order of magnitude larger than $shitton).<p>It's a very different set of expectations.  $idea might not be investable as a VC, but if you can really define a specific niche, get a toehold, and patiently build from there, $idea <i>might</i> have merit for a bootstrapper.<p>(All that said I don't think this particular idea has legs based on the reasons identified in the "Regarding competition" section and also from my own limited experience in the music space).