Twitter Will Show Who Pays for Ads and How Much They Spend
I hope this sounds the alarm on how shockingly cheap it is to promote political extremism on these platforms. Donald Trump saw much cheaper effective ad rates than Clinton on social media by crafting viral outrage memes as ads.<p>It will be interesting to look at the effective CPM rates of various candidates on Twitter using this data. I'm hoping they don't just show how many people were shown the Tweet as an ad, but also those who saw it from organic distribution via retweet.<p>I think you'll find that outrageous, incendiary politicians pay a lot less per view than reasonable ones.