YouTube is testing a more aggressive approach against ad blockers
This doesn't really affect me since I subscribe to premium, but something that a lot of ad-based services don't seem to grasp is <i>why</i> people block ads.<p>It's because they've become increasingly obnoxious. Nobody blocked ads when they were a simple column of links in the gutter or maybe an animated GIF banner with 3 frames. No, adblockers became popular because ads kept getting more loud (both visually and audibly), in your face, and resource hungry (remember those flash ads that'd keep your CPU pegged?). The web became unusable if you didn't have a blocker installed.<p>Web advertisers seem like a classic case of taking miles when given an inch.