Having an alter ego can reduce anxiety, benefit confidence: research
True Story: the guy who leads our sales team is a super star named John (legal name). He’s fearless, organized, focused, determined “and Canadian” as he would say.<p>Any way, while he was a rising junior his GF came to the office one day and I heard her call him Jake (nowhere in his name legal name). I asked “who the hell is Jake?” to which she replied “oh, that’s what we call John back home”. I looked at him and he said “John likes to make cold calls, Jake doesn’t”.<p>It works...