Ask HN: How did you grow from 100 to 1,000 users?
I looked at the other Ask HN for 100 users.<p>Only 1 person mentioned influencers.  I'm going to recommend it again, but with more detail.<p>An influencer has a particular niche/segment in the market that they are passionate about.  They may have various channels in which to communicate to their audience, these may be facebook page/groups, youtube channels, instagram.<p>These influencers have from 100 to 100k audience members.  There's nothing you need to do, apart from approach them and to find whether it's a good fit to pitch your product.  However, be aware that the influencer will be looking for a % of sales.<p>What is great about an influencer, is that in some cases they did all the hard work for you.  They already created a product that the audience members consumed and are generally happy with it.  So if you have an addon product, then you are simply preaching to the choir at this point.<p>Where to find influencers?  Youtube, Facebook Groups, Instagram. 
 [1] Is a place to go, if you want to be laser targeted and have stats.<p>[1] <a href="http://www.hyprbrands.com" rel="nofollow">http://www.hyprbrands.com</a><p>-------------------<p>Now for anecdotal experience.  I'm in the affiliate marketing arena.  I know many many different influencers.  They either have products developed for them or they cross promote each others products.<p>These guys regularly generate from around $10k to $100k a month.  I've met few that have done $1m a month in sales.<p>Done correctly, you can position yourself to flip a switch and have over 1m unique users read or hear about your product.<p>I know there is a segment on HN that generally frowns upon affiliate marketing, but many companies such as Netflix, Groupon, AirBNB, Apple, Amazon used them to great effect to grow exponentially.