BankSimple invites first customers; rebrands itself as Simple
I thought BankSimple was a great brand, because it tells you what it is and fits well with the current zeitgeist.<p>What is "BankSimple?" A way to bank that's simple. Sounds interesting! Everyone hates how complicated banking is, right? Let's go to the website to find out more.<p>What is "Simple?" Who knows. A website that has something to do with banking--or so I'm told--with yet another web 2.0 one-word "brand", a really uninspiring one too. Hey, I wonder what's on Reddit.