Zuckerberg denies knowledge of Facebook shadow profiles
Some thoughts about the possiblities:<p>1) he's lying ... which would be dangerous since it only takes one disgruntled employee to expose emails and work projects that merged in 3rd-party data (e.g. Acxiom).<p>2) he's not "lying" ... by doing his version of Clinton's <i>"depends on what the meaning of 'is' is"</i>.[0]  Let's say Facebook has an internal system that collects data on non-Facebook identities into a holding area. Maybe they internally call it <i>"deferred profiles"</i> or <i>"pre-activated profiles"</i> but not exactly <i>"shadow profiles"</i>.  Well, MZ can basically interpret "do you have shadow profiles?" as a hyper-literal question and answer with a hyper-literal answer: <i>"no"</i>.  Again, a Facebook insider would have to come forward and reveal what the <i>shadow-but-we-dont-call-it-that</i> profile actually is.<p>3) he's telling the truth by every meaning of the question.  Facebook truly has zero data on non-Facebook users.<p>[0] <a href="https://www.youtube.com/results?search_query=depends+on+what+the+meaning+of+is+is" rel="nofollow">https://www.youtube.com/results?search_query=depends+on+what...</a>