Search Results are officially AMP’d
So now if you buy more into Google's ecosystem (AMP) you get a special flag next to your content in search results? Interesting...<p>You know I don't understand this whole AMP'd thing. It's possible to make something just as efficient if you don't ruin your mark-up to begin with. The big advantage with AMP, as far as I can tell, is the Google caching mechanism. There is no reason someone can't use actual standards to create the exact same results.<p>It really bothers me that, to get preferential treatment, I have to now work with Google AMP and Facebook Instant Articles. If I don't the competition will. We originally had web standards for a reason, now we're doing this non-standard stuff.