Maximizing Developer Effectiveness
What I love about shit like this is they're walking around going <i>"If you do X your productivity will increase."</i><p>Assuming this is true, you're still fucked, because nobody can force your executives to then force their employees to do X. If the executive doesn't tell people to do it, nobody will. So knowing what makes for good productivity is still worthless unless a handful of chuckleheads at the top actually make it happen. And they won't, for the same reason nobody below them is doing it.