Traction Book – A Startup Guide to Getting Customers
Co-author here.<p>I actually started exploring this book topic in late 2009 through an initial series of open-ended interviews that involved a lot of people from HN and were discussed on HN quite extensively (when it was much more startup focused). Here is that set: <a href="https://www.youtube.com/channel/UC6r4nAnkQO3VpddRSVwUVDg" rel="nofollow">https://www.youtube.com/channel/UC6r4nAnkQO3VpddRSVwUVDg</a> (e.g. patio11 <a href="https://www.youtube.com/watch?v=wuzNs-LhC_8" rel="nofollow">https://www.youtube.com/watch?v=wuzNs-LhC_8</a>, Alexis <a href="https://www.youtube.com/watch?v=enEqAq1x9UQ" rel="nofollow">https://www.youtube.com/watch?v=enEqAq1x9UQ</a>, Garry Tan <a href="https://www.youtube.com/watch?v=8Win0moC4cA" rel="nofollow">https://www.youtube.com/watch?v=8Win0moC4cA</a>).<p>I started angel investing around the same time and I quickly came to the conclusion that the pursuit of getting traction needed much more structure akin to product development frameworks. I also got increasingly busy with DuckDuckGo, and so it took finding a great co-author and many years to actually get this book across the finish line.<p>Here's the announcement post from my blog: <a href="http://www.gabrielweinberg.com/blog/2014/08/get-traction-today.html" rel="nofollow">http://www.gabrielweinberg.com/blog/2014/08/get-traction-tod...</a><p>Happy to take any questions.