Names should be cute, not descriptive
Cute names are fun when for a few special things here and there.<p>Cute names are a nightmare when a company has accumulated hundreds of quirkily named things that you have to memorize just to navigate through the basics of trying to get your job done.<p>New hires suffer the most. It’s an extra layer of company-specific jargon that you have to learn to even begin to understand what your peers are talking about.