What I Learned Burning $14k on YouTube Ads for Candy Japan
Speaking to a few anime/manga fans I know Bemmu has to compete with giants like J-List who dominate this space. Then there are local "Kawaii companys" in each region, for example Tofu Cute in the UK.<p>Why doesn't the Candy Japan Website have prominent links to Twitter and other social media?<p>Have you thought about using Social media more? Let's look at Twitter. Bemmu has almost 6,000 twitter followers, I'm guessing the Candy Japan Twitter account is @candyjapanese with about 250 followers?<p>While rivals - <a href="http://www.japancandybox.com/" rel="nofollow">http://www.japancandybox.com/</a> has 23K follows and J-List has 155K followers.