Lightweight Alternatives to Google Analytics
I turned off Google Analytics, because I realized that it doesn't actually report any useful or actionable data, just vanity metrics, and many of them of dubious quality.<p>I run a SaaS and what matters for me is paid subscriptions. "Visits" (even if by humans, which is hard to tell) really do not matter much. Yes, I do want to increase conversion rates, and run bandit experiments, but I'm better off doing that myself.<p>What also matters are search terms, but Google's search console (or tools, or whatever it's called this week) provides that.<p>Turning off Google Analytics was hard to do psychologically — the Fear Of Missing Out is strong. But it turns out I'm not missing out on anything, except some dubious vanity data. And I'm making the web a better place in the process.