Don't just shorten your URL, make it suspicious and frightening (2010)
<a href="https://news.ycombinator.com/" rel="nofollow">https://news.ycombinator.com/</a><p>is now<p><a href="http://www.5z8.info/horse-slaughter_o2z4pp_heroin-od.avi" rel="nofollow">http://www.5z8.info/horse-slaughter_o2z4pp_heroin-od.avi</a><p>:D :D