App Store doesn't accept “too simple” apps
Ran into the exact same problem with a very simple camera app I made. Camera app was completely gesture based. So you never had to find a button to quickly flip the camera to the other side of the phone or find the button to start/stop recording. It made using a camera a lot quicker to get multiple shots of a scene and your reaction shot. Also added in stabilization to the front lens, which was easy but wasn't enabled at the time in the native camera app.<p>I got the "too simple" response.<p>Which was the whole point. A camera with zero buttons. I still pointed out the 5 or 7 features it had that technically the iOS camera wasn't doing. I would get a different reason back then. So I'd argue a different point. Then after weeks of this, it came back with the "too simple" reason again.<p>And I was left with the same conclusion. I don't think Apple wants anyone "outsimpling" their camera app. Maybe if I had added a social network to it or filters or something I could have finally gotten it approved. But I lost the desire to keep fighting :)<p>(Just by posting this, now I fear I broke some kind of TOS, and can never publish an iOS app again?)