Submit.co – Where to get press coverage for your startup
These publications are only relevant if you're building a tech business - eg one that sells to tech businesses or consumers. If you're doing anything else then these are worse than useless because they'll distract you from things that will help your company grow. Find the media <i>that your potential customers read</i> and target those publications and the journalists that write for them. Build relationships with them. Respond to their tweets. Tell them you liked reading their articles. Treat them like human beings. <i>Then</i> pester them for coverage.<p>Naughty Hack: When I was building UsableHQ I signed up for a free trial on <a href="http://muckrack.com/" rel="nofollow">http://muckrack.com/</a> and scraped the entries using <a href="http://import.io" rel="nofollow">http://import.io</a> to build a target list of 'journalists who write about business tools or write for business publications'. It didn't really help us considering we failed, but it felt good and with more runway it may have been useful.<p>EDIT: Looking at Muckrack again it looks like they've killed off the free trial. Probably because of people like me. That's a shame. I'm sure the same idea would work on any other journalist database though.