Increasing transparency through advertiser identity verification
Prepare yourself for ads from amorphous organizations with names like <i>The Committee to Re-Establish Democracy</i> or <i>The Project for a New American Freedom.</i> (No idea if these are real, I just made them up.) I suppose it helps to see precisely who is paying for an advertisement, but I don’t think this is actually useful in a real sense.<p>The only long-term solution is education: foster a sense of skepticism towards all advertising and encourage reading information from a variety of viewpoints. Of course, Google’s entire existence (and having destroyed traditional media’s business model, the media itself) is predicated on ads, so don’t expect anything this lucid soon.