USB 3.2 is going to make the current USB branding even worse
USB-IF has to be doing this to deliberately confuse end users, right? I get that it's a specification number, not a product name, but they have to know that this will only cause problems for customers trying to find the appropriate cable.<p>Incredibly, their language usage specifications doc <a href="https://www.usb.org/sites/default/files/usb_3_2_language_product_and_packaging_guidelines_final.pdf" rel="nofollow">https://www.usb.org/sites/default/files/usb_3_2_language_pro...</a> begins with this:<p>> USB-IF emphasizes the importance and value of consistent messaging on USB product packaging, marketing materials, and advertising. Inconsistent use of terminology creates confusion in the marketplace, can be misleading to consumers and potentially diminishes USB-IF’s trademark rights.<p>I simply don't understand USB-IF's motivation to make this so confusing for everyone. Their board consists of Apple, HP, Intel, Microsoft, TI, Renesas, and STMicroelectronics, so it isn't like it's controlled by low end trashy cable manufacturers trying to make a quick buck from confused customers.