How warehouses for personal junk became a $38B industry
I try to be pretty slow to criticize people for taking advantage of a service that they find valuable. Calling things in these storage units "junk" is a moral judgement that's repeated a bit early on and then cast off to make room for the more mundane rundown of the market analysis.<p>In the end, there's no way to know the ratio of people getting good value out of this storage to the number of people throwing good money after bad.