The Warby Parker clones are imploding
Eyewear is a broken market, with atypical margins sustained by a monopolistic market leader [1]. The market leader's lock-in stems from its distribution power. Sidestepping it with DTC makes sense.<p>None of the above apply to mattresses or suitcases. (It more-closely applies to razors.) There is limited fat to trim that would overcome incumbents' economies of scale and distribution advantages.<p>[1] <a href="https://en.wikipedia.org/wiki/Luxottica" rel="nofollow">https://en.wikipedia.org/wiki/Luxottica</a>