Microsoft Introduces New "Surface" Tablet
They have a video on the main page.  The video is a minute long.  They have asked for my attention for a minute.<p>In that minute, they have not told me anything about what the Surface can do for me, and why I should care about it.  I'm absolutely baffled by that.<p>Yes, I might know what it is, and have some idea about what it can do, but if this was a television commercial, I'd bet money that such a campaign would be a quickly forgotten failure.