Netflix's UX design is keeping people up at night
Does that really work on people? (Rhetorical questions, they wouldn't have been doing it this long otherwise) How?<p>I feel like Netflix is trying its hardest to stop me from watching.<p>Usually at the top is some show I have no interest in. That takes up most of the screen preventing me from seeing things I might be interested in.<p>Then I see My List: 1 show with new episodes. Great. It just happens to be the show they wasted over 50% of their website telling me about. Onward: A bunch of shows that I finished watching and that are either canceled, finished or have no new episodes. Why would I want this information?<p>Next line, "Continue Watching": 2 shows that I found so bad I stopped watching them (The Witcher and Criminal: Germany here)<p>Next line, "European Mind Game TV Shows". Sounds good. One show I might eventually watch. 3 shows I already watched… on Netflix. 2 shows that I think I checked and disliked but can't say for sure because Netflix keeps changing their covers. I'd rather spend the time ranting about their dumb UI than being annoyed by re-checking the synopsis for a show I decided against.<p>Trending Now: 5 shows I didn't like (where is that "Never annoy me with this cheap shit again"-button?), one that might be interesting.<p>So, Netflix used up 2 pages on a Full HD Monitor and with careful checking I realized one show I like has new episodes, and one new show could be interesting. But I don't usually expend this much effort into finding something to watch. So instead I usually find a new show elsewhere and only use the search or a meta stream search to find out if something is on Netflix and don't bother otherwise.<p>The only site I know with a worse UX than Netflix is Amazon Prime Video. Yet I keep reading that their design improves engagement, do people not care what they watch and instead just rewatch everything all the time? I really don't get it.