Lessons from building Plausible Analytics to $1.2M ARR in public
If you aspire to run an indie software business like this, you might want to take note of how absolutely <i>boring</i> most of the success in this space is.<p>Web analytics is boring. Cron job monitoring is boring. Running a backup service is boring. These businesses (the cron one is mine) are all doing great, making millions. But in this space the vast majority of devs are chasing fun and cool projects in web3 and AI that are more tied to cool ideas than actual business problems.<p>Businesses are, mostly, boring things. They have boring problems. If you’re doing something too interesting there’s a good chance you’re just playing around