How hustle culture took over advertising
I'm American but I've lived overseas for nearly a decade, and I hardly ever go back.<p>In recent years when I meet other Americans who are visiting my city, I often get this vague feeling that they're just <i>trying too hard</i> in one way or another. Maybe they're working too hard, or trying too hard to impress someone, or get attention, or assert themselves. I don't know if I've changed or if America is changed or if it's something else entirely.<p>What I do wonder is, what's with all these Americans working themselves to the bone? I own an agency which is one of the types of businesses called out in this article. I tell all my employees very clearly, whenever possible, work 40 hours and then call it a week. We also happen to be mostly remote so I tell them, within reason, respecting a small number of important calls/meeting times etc. you can put in those hours whenever you want, preferably after a great night's sleep.<p>There's nothing like "you're measured by how many hours you bill out," nor does there need to be, if we have more than 40 hours of work per person per week, we hire more people.<p>Where does this all come from? This is an honest question. Why are people working themselves to death in the US and having this crazy mindset that doing stuff which puts you on the verge of a breakdown is good? When did this start?<p>Is it good for health/happiness? Definitely not<p>Is it good for productivity? Maybe, but I doubt it