Show HN: We track Reddit, Google trends, Twitter, etc. to find trending topics
Hey everyone, founder here. A few friends and I built Glimpse to surface trending topics - companies, products, industries, everything - and we send out curated trend reports via email.<p>The way it works is we first capture nearly every topic online, then we look at frequency of discussion, searches, shares, etc. around each topic. Beyond just the growth in frequency, our software looks for indicators that a trend is organic and has more room to grow, as it’s important that we surface trends not fads.<p>There are plenty of tools that help you dive deep on a new trend you’ve heard of, but the problem is you need to have already heard about the trend. This is what we’re solving for - exposure to the unknown unknowns.<p>As an example, SheIn is growing on Google Trends, but when you compare that to popularity on other sites like Reddit and Twitter, you realize that the large majority of search traffic is driven by people googling after they see an ad.<p>Surprisingly, nearly all our engineering energy goes into filtering out the noise. Even after this, there’s a good deal of manual work. We’ve found that most of our users don’t want to do this themselves through a tool - they want the insights packaged and delivered, and we think it’s important to provide high quality trends that aren’t biased by data.<p>While Glimpse started as a way for us to figure out which products we could build and sell online, we realized how helpful it is for founders, investors, product people and marketers to constantly see how consumer behavior, marketing, and products are evolving so they can better do their jobs.<p>Would love feedback!