Chrome, 10 Years Later
> <i>People seem to think it's the browser's job to block ads, but my perspective is that if a business owner wants to make their business repulsive, the only sensible response is to stop using the business. Somehow once technology is involved to abstract what's happening, people start talking about how it's their right to unilaterally renegotiate the transaction. Or for another analogy that will likely make you upset: "I hate how this store charges $10 for a banana, so I am just going to pay $2 and take the banana anyway".</i><p>What if <i>every</i> business owner has decided to make their business repulsive, because that's a winning strategy for them?<p>The "don't just use that business" idea has never worked if your goal is actually to change how the market at large behaves. See the much larger industries such as food (boycott factory farming) or energy (boycott fossil fuels).<p>Ultimately, when boycotting a business, the customer has to bear a harder cost than the business owner: The business owner loses one transaction while the customer loses the entire service. It's only effective if large numbers of customers would quit as the same time, which is almost impossible to pull off (see above).<p>"Cheating", such as blocking ads but using the service anyway is one way to solve that power imbalance and actually put pressure on sites to look for another business model.