When the rules prevented Kenneth Cole from launching, he broke the rules
What is so impressive about the story is that he didn't break the rules, he found a clever way to work within them. He was confronted with a brick wall most people would have seen as non-negotiable, and he found a way around it. This required subtlety and cleverness.<p>Outright breaking the rules is a shortcut that will often be morally wrong and will also carry practical ramifications that you probably don't want to deal with. I.e. you'll be a jerk and get nailed for it.<p>It takes nothing but shallow bravado and sociopathy to "break the rules." It takes a lot of smarts to work with / around them, and will work out a lot better for you.