Leaky (YC S11) is Hipmunk for Car Insurance
If I'm going to be handing over my personal information to someone, I don't want it to be to some fly-by-night operation. I'm not saying you guys are but you need to eliminate all appearances of it:<p>1. Hide the About Us page, or make it less specific (instead of "four guys", call it a "team of entrepreneurs". A grainy cell phone picture of the team playing video games in lawn chairs with a messy coffee table doesn't lend any more confidence to the average consumer.<p>2. Get rid of the "design credit goes to Square until we can hire a designer". The average consumer will wonder why you haven't hired a designer yet and will be turned off by whatever answer you give them.<p>3. This one is more for the nerds than the average consumer (though the average person might spot that something is wrong even if they can't pinpoint it): that iPad on the homepage is badly photoshopped (it's extra wide and the Safari toolbar doesn't extend the width of the screen).<p>4. The word leaky has a negative connotation. Your product offers a positive outcome (saving money on car insurance), so you need to come up with a more positive name for your business.