The Next 1,000 Start-Ups
A cute marketing trick. No you're not doing this just because you want to "help new startups". That's a nice way of rationalizing it, but really<p>1) Braintree is suffering from the competition, especially on HN, Stripe is loved like no other<p>2) They're not giving away 2 million dollars. With so many startups failing to ever generate significant revenue, I wouldn't be suprised if less than 10% of companies that are the first 1000 to register actually wind up generating $50k in revenue through their service. I'm sure Braintree have their own internal calculations about how much this will cost them and that number is certainly no where near 2 million dollars.<p>3) The primary purpose of this is to bind new businesses to Braintree. The scenario of "getting their free processing here and then going somewhere else before they pay us a nickel." is cute, but misleading. At that point in the company's development switching the entire payments system is much more expensive and would not make any economic sense.<p>Props to Braintree for coming up with this, I think in the end it's beneficial to the startup community, though I dislike the "second coming of jesus christ"-vibe of the announcement. They're doing this for business reasons, not because they woke up yesterday and felt a little charitable.