The $700 Million Yogurt Startup
I'm a huge fan of Chobani and it's become my breakfast of choice lately -- but I did so for a very specific reason:  It's a high-protein, low-carb food, and the diet and fitness routine I'm on specifically requires that.<p>What I'm curious about:  Is that the main reason they've become so popular and done so well?  I wonder if many others are following the same diet, or if there's another reason they've become so popular vs. all the other yogurts out there.<p>Anyone else on HN eat Chobani regularly and, if so, what are your reasons?  Any other insights as to why they've done so incredibly well?