How to Find Your Earliest Users
For us (Dependabot) the best advice I ever got was that your initial customers should come from sales, not marketing, even for a really low-price SaaS product. I was literally giving Dependabot away for the first 6 months of its existence, but I was still doing concierge sales on it.<p>When you sell to customers directly you get to hear their reactions and get a much better sense of what's valuable to them. You also make yourself more approachable if/when they've got feedback down the line. Finally, you get a predictable return to your effort (even if it's low!), which prevents the kind of boom and bust that can burn you out in the early days.<p>I'd really, really highly recommend anyone else looking to start a B2B business take the same approach, even if your product is way too cheap for sales to be scalable.