The Content Marketing Handbook
One assumption that goes more or less unchallenged is that "content marketing" == "writing blog posts". It's what they are really good at and what they've optimized and hired for.<p>However, for developers, I think there is a much easier path in the form of building online tools and mini experiences that just destroy "blogging" in terms of ROI and traffic generation.<p>This is things like WPEngine's speed test, Site Checker's, Buffer's Pablo Image tool, ForAGoodStrftime.com, etc. purposeful, useful tools that people love to share as they are genuinely helpful.