Evolving the Firefox Brand
Only foxes chasing their tails look like Firefox.<p>Everything which is not recognizably a circular fox-thing is something else.<p>Hypothesis: marketing people are afraid to continue a brand identity that can go on for decades, because that kind of success means that they don't have a redesign project every three years.<p>AT&T has been a variation on the Death Star since 1984.<p>IBM has been horizontally striped initials since 1972.<p>NBC is a peacock.<p>McDonald's is golden arches.<p>Firefox should be a flaming fox chasing its tail.