Proposed class action alleges that Apple tracks users despite privacy assurances
The most persuasive argument for Apple as trustworthy on  privacy was weak: that because they didn’t monetize data as rapaciously as Google or Meta, there was less incentive for them to spy on users.<p>But once they introduced new privacy controls, they seemed to suddenly start investing more seriously in their own advertising network. That, and the encryption slight-of-hand with iCloud, makes the cynic’s case for them.<p>App telemetry, metrics, etc might get handwaved away with a sinister phrase, like “essential for improving user experience.” But placing trust in a company on privacy due to the relative lack of financial incentive seems hopelessly naive.