Writing better by answering why, what, how
> Here’s a story from the early days of Amazon Web Services: Before writing any code, engineers spent 18 months contemplating and writing documents on how best to serve the customer. Amazon believes this is the fastest way to work—thinking deeply about what the customer needs before executing on that rigorously refined vision.<p>Good luck explaining this to the new age Scrum certified gurus who wants to complete all design work in 2 weeks of sprint 0.