How we hack Hacker News and consistently hit the front page
> Obviously, the goal is to get traffic to your website<p>ok sure. Why not.<p>> and increase brand awareness […]<p>Hm. HN isn't Google. Brand awareness isn't always positive. There are several examples here where repeated coverage causes knee jerk <i>negative</i> reactions.<p>> SEO<p>Yes, that is a problem. If every time someone posts about grammarly or whatnot, if the Google algorithm doesn't care that people are vomiting with disgust in the comments, and treats that as "engagement", that is a problem.<p>Then again, you run the risk of having a page full of "omg grammarly is so shit" comments at the top of your Google ranking, so maybe that's appropriately Darwinian in a sense.<p>(No hate on grammarly, I just couldn't think of something more HN specific right now)