Don’t Be Evil: How Google Screwed a Startup
When things are this broken, it's an opportunity. Maybe it's time for someone to start an AdSense competitor whose focus is customer service.  It seems to be deeply embedded in Google's DNA not so much to abuse AdSense users as to treat them like components in a machine.  They treat AdSense users much as they do servers.  Uncertain about a server?  Toss it; the system is designed to be fault tolerant.<p>Maybe Google thinks they have to behave this way to scale.  But my gut tells me they could get away with being a lot nicer and still scale. If so there is an opportunity for a competitor to move in here and surprise people with better customer service, as Zappos did in shoes.<p>It could help to have better fraud detection technology.  The more accurately you can tell the innocent from the guilty, the less draconian you need to be with the innocent.  And while it sounds unlike Google to have left room to do significantly better, the way they treat the innocent implies their technology may be insufficient.