Almost 40% of U.S. Consumers Trust Online Reviews Less Than They Did 5 Years Ago
I invite people to checkout BestBuy's online shop. Just about every single item has a rating from 4.0 to 4.8 out of 5. I have yet to see a single listing under 4 stars. There are of course, unrated items, but can you honestly believe that virutally every product they carry is nearly perfect? Who actually writes a 5 star review for a no-name brand of tape and cable ties?<p>When everything is perfect, nothing is, and I don't trust BestBuy's review system at all. I can't help but think there is some kind of false advertising law against fake reviews that they're breaking.