The age of the grift shift
> "People who effortlessly shift from “web3 is the future” to “I will explain to you why ‘AI’ will replace you”"<p>to make money it helps to insert yourself between people and something they may want or need. this is how pretty much every business works.<p>social media made it possible for anyone(?) to gain a following and so put themselves as a kind of authoritative middle man and act as a conduit for advertisers between people and thing they want<p>> "It was no longer about the actual qualities of the medium, not about videos or music or stories or essays etc. Everything one made was just content."<p>and the grift part came from the idea that the substance of the product itself doesn't matter as much as just getting  yourself in the middle. getting a monopoly on eyeballs that are interested in the thing<p>a good example is those youtube farms that churn out history and economics videos where the presenter doesn't even know what he's saying, just reading words all day. content<p>at the end they are all selling the same thing, the idea of some happiness or entertainment