Ask HN: Does SEO still work in 2018?
SEO works, and always will. However, trying to figure out the latest tricks is a losing game. Even if you do figure out how to make something work today, algorithms will change and you'll be punished for having gamed the system.<p>Instead, write 'honest' content. Write it well. Write it for humans. If you find yourself adding content in hopes the search engine will pick it up, that is a short-term gain for long-term pain. Do have your title match your content. Do try to write unique phrases that are applicable to your content. And try not to copy/paste content around your pages.<p>Do all that, with clean markup, and your SEO will be good enough to beat out local competitors. (Even if agencies tell you differently.)