My Steam Game Revenue Stats
The game is far, far too much of a niche style game for it to even be all that popular, IMHO. I'm not quite sure what the Dev here expected to happen. It's also Early Access and it's fair to say that unless a game has broad appeal (which shop simulators don't) and hype (definitely not in this case), people tend to stay away from Early Access games from unknown developers with insubstantial catalogs. I know I do, been burned enough times.<p>I'm not saying 'feel bad', here... more along the lines of 'lower your expectations'. Unless you have a big publishing house backing you, marketing money being spent, your first title isn't going to be profitable... and that's before you consider the type of game it is.