One kitchen, hundreds of internet restaurants
I mean, why not?<p>Companies like Unilever have been doing this for far longer than anyone in the restaurant space. Churn out thousands of brands that supposedly "compete" with each other in the marketplace. If one of those brands has a reputation problem, shut it down and replace it. Rinse and repeat.<p>If the practice is distasteful, then change the law, but beware the lobbyists.