Google appears to be scaling up the ads it shows to Gmail users
Google now seems deep into the enshittification [1] process. Of all the big tech companies, they seemed the most customer-friendly, the least constrained by the need to optimize their money hose. But I guess the economic logic of tying executive compensation to short-term share price simply overwhelmed other considerations. The stock must go up, so revenues must grow, so Google must monetize everything to the maximum extent.<p>There is (or was, anyway) an opportunity for a very long-term play in which Google or similar companies resist the profit urge, make enough money to cover costs and sock away plenty for moonshots and continued development. Focused on optimizing products for users, rather than for revenue, they could have become the Everything platform.<p>But I guess now it's time to start looking at different email providers.<p>[1] <a href="https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys" rel="nofollow">https://pluralistic.net/2023/01/21/potemkin-ai/#hey-guys</a>