Google AMP is bad for e-commerce
Despite understanding and largely agreeing with the concerns against AMP Cache that get discussed any time an AMP article gets posted on HN, I cannot stress enough on how relieved I feel to see the lightning icon next to a mobile search result, especially on my now aging phone.<p>Most content websites have become such a massive crapfest of ad-bloat, bad UX, huge page sizes and general usability hell that it's nigh impossible that I'd be able to reach the actual content of a non AMP site in the first 5-10 seconds of clicking on its link. (On my phone that's an additional 1-2 seconds for registering the tap, and 1-2 seconds for navigating to the browser)<p>My click-throughs to non AMP websites have reduced considerably.<p>So say what you may, AMP (or FB Instant or its ilk) will prosper until the mobile web experience stops being so crappy.<p>(Edit: About a decade ago, when mobile browsers were in their infancy and data plans were slow and limited, I distinctly remember using Opera Mini for mobile browsing because it used to pre-render pages on the server and send a very light payload to the phone. This saved you both data costs and made mobile browsing even realistically possible)