Rand Fishkin: Inbound Marketing for Startups
When asked about paid marketing.  Starts around 74:30<p>"Holy crazy crap does retargeting work."<p>"If you do great inbound, the first money you should spend should be on retargeting... people that were sort of interested but left"<p>"...uses a company called has offers in Seattle - they've been very effective for us".<p>"would not recommend raw display.  It will perform poorly for you."