Don't bother creating a mobile app
This looks like someone trying to take the blame of failure out of their shoulders.<p>The questions are right, the answers are wrong. The app did not (judging by the text, I never heard of it before) add the value they thought. Maybe it did not even work as well as they thought. Actually, I doubt that.<p>I won't argue too much into it, instead I will give you counterexamples:<p>1. I should be on the target audience, and I have never heard of the app before.
2. Concur seems to be doing really fine, working on the same problem - so they have either a better marketing or a better solution.<p>Bottomline: don't shy people away of doing anything because you failed.