Automattic raises $300M at $3B valuation from Salesforce Ventures
> “The roadmap is the same. I just think we might be able to do it in five years instead of ten,” Mullenweg said.<p>I tried to hunt for why the investment was taken and this is all the article mentions. It just doesn’t make sense to me. I’m guessing that competition is heating up and they need marketing fuel to keep people on the platform while they transform it from a duct taped blogging tool to something more flexible.<p>There is no middle ground with WP. You’re either buying a generic theme that doesn’t really fit your business and forcing your content into it... (every small business out there right now) or you’re Rolling Stone and you run big boy WP with major customizations. The middle area is weak. That’s where people like Wix etc... are eating their lunch.