Google Startup Launch
It's tough to say what their intent is regarding this program. My initial inclination is that they have multiple possible motives for providing this service:<p>1. To bring more awareness to their developer services and offerings in the small business sector. They've recently stated that SMBs are of huge interest to them. For example, check out "Google My Business", a recent play of theirs:<p><a href="http://www.google.com/business/" rel="nofollow">http://www.google.com/business/</a><p>2. To potentially fuel early stage acquisitions and/or funding opportunities via Google Ventures. What a wise play to see how startups are using your offerings to vet them before acqui-hiring or offering funding.<p>What are everyone else's feelings on this play?