Inside Magic Leap
So clearly the author is sympathetic to the aura that Magic Leap is cultivating through secrecy and selective media engagements:<p>><i>When it arrives–best guess is within the next 18 months–it could usher in a new era of computing, a next-generation interface we’ll use for decades to come.</i><p>...which may be a pretty valid statement or sentiment overall, but later in the article, we get to the crux of the "potential" future of the device / platform:<p>><i>Eventually Magic Leap sees its greatest impact in business applications, especially medical imaging and retail (imagine “trying on” garments at home, seamlessly). But as with most technologies, entertainment offerings will lead the way.</i><p>I might be picking on a low hanging fruit here, but seriously, one of the compelling reasons to look forward to Magic Leap is so it can have a tie in with the Home Shopping Network or QVC or Nieman Marcus?<p>The more and more I see the little teaser images (and the occasional demo reel like the office game) I'm cautiously suspicious the technology is perfectly reasonable but figuring out great content for the platform will be the difference between whether it will align with the hype and promotion or be closer to the storyline of the Nintendo Virtual Boy.<p>I'm just frumpy after years of seeing the difference between renders for PR purposes and actual in-game / in-environment footage as a player / user, which, I do think as tech has improved, isn't happening as much anymore in commercials and whatnot, which I like. This particular situation and eventual roll out will prove a lot I'm sure, one way or another..."soon-ish" as he says...