A literary history of fake texts in Apple's marketing materials
> they form group chats centered around trips that only one participant was on<p>It never occurred to me until now, but there's actually a somewhat-coherent "sharing philosophy" woven through many of Apple's products. It seems like Apple envisions a world where social networks and "broadcast"-sharing of content don't exist. In this world, when people want to "tell people" an update about their life, they share that update on a whitelist basis — first meticulously considering exactly the people they want to receive the update, and then pushing the shared item directly into those people's faces as a realtime push-notification-generating event, as if with the intent of starting a synchronous conversation. They may then later rope a few more people into the conversation, as they become relevant — but only on a strictly need-to-know basis. Doing this pings them as well, showing them the whole conversation so far — and they're expected to read back and keep up.<p>In other words, in "Dimension Apple", nobody has a parasocial desire for people they don't know to see their posts. People only share things with people they know; and even then, only certain friends get to see certain things. And those friends don't mind at all that you had a long conversation that you excluded them from, until you didn't.<p>Even more intriguingly, in "Dimension Apple", people seemingly only find out news about you <i>because</i> you've shared that news directly with them. No "following" someone; no copying messages from one conversation to another; no gossip, even.<p>I would say that real people don't work like this... but now that I think of it, I'm pretty sure that this is exactly how people in the upper class — people for whom "discretion" is core to their lifestyle — would <i>prefer</i> all their "sharing" be done.