Forget personalisation, it’s impossible and it doesn’t work
To the request to name a single brand based on personalization, music brands like Pandora and Spotify are built on personalization:<p>Similarly, clothing brands like stitch-fix and trunk club are personalization specific.<p>Regarding Disney, we just signed up for Disney+ and the first step was to decide if you wanted mature content and the second was to decide on your avatar. I think Disney+ will allow the company to cater to personal tastes more than they ever could through theaters and we will see that in the future.<p>Finally, for the longest time marketers have looked at demographic groups to target with their products, this is a weaker form of personalization. Obviously that won’t be abandoned, so I wonder why the author thinks companies should only target mass markets?