Logo design trends of 2018
Good bye dumb old fad, hello new dumb fad.<p>Can someone tell me if this is because designers like to copy whatever look is in season? Or is it mostly the clients / managers who are afraid to have their brand identity be too different?<p>I knew a designer who couldn't tell you what made text legible, or how a grid system worked. But they were good at copying certain styles that were popular. They would read those articles like "20 stunning sites with flat design," pick a few to copy, and then give the client a look-a-like site, regardless if the design made sense for their business. Always thought they were a hack, but they were employed, so good for them.<p>Edit: Just wanted to point out that the return of serifs is probably a good thing - good designers seeing that minimalist logos are overdone and wanting to stand out. My comments are more directed at what is inevitably to come - hordes of smaller companies copying the most superficial aspects of this trend.