FTC sues Amazon over ‘deceptive’ Prime sign-up and cancellation process
As someone who managed to successfully cancel Prime, and then tried to purchase an item on amazon.com, it took me over a minute to figure out how to not accidentally sign up for Prime membership when trying to checkout.<p>There was only one place I could click that would allow me to advance to the next screen (simple text), the text was super small placed below a giant image, and my cursor didn't change to indicate that it was clickable, e.g., <a href="https://imgur.com/a/VNlU9L9" rel="nofollow noreferrer">https://imgur.com/a/VNlU9L9</a>.<p>Additionally, I received my package in the same amount of time as Prime said it would take. Which leaves the question, what is the benefit of Prime membership? It's not free shipping, it's not free grocery delivery, it's not Music or Video, it's not discount prices on Amazon retail website, and it is most certainly not any assurance of authentic goods.<p>Prime is snake oil.<p>After enduring the 10+ page questionnaire on why I was cancelling Prime, the only way to cancel my Prime membership, it is clear no one took the answers to the questions seriously.<p>This lawsuit is long overdue.