How to Break the Trust of Your customers in Just One Day - Lessons Learned
<i>Over the past year, we discovered that the customer that never paid had the highest support load. Once we made the announcement about the price change, the same applied to complaining about Chargify across multiple public channels. Those customers that were working on a hobby business, or just something they were not investing in significantly, seemed to have the time to tweet all day long, post multiple negative comments on every possible channel available, and shout the loudest.</i><p>This is <i>exactly</i> what I mean when I talk about pathological customers.  You will get to deal with them, too, if you try to be the cheap option in your market.