Much of the “science” used in design is bullshit (2014)
I will never tire of reminding people of this: <a href="https://www.cbsnews.com/news/pepsis-nonsensical-logo-redesign-document-1-million-for-this/" rel="nofollow">https://www.cbsnews.com/news/pepsis-nonsensical-logo-redesig...</a>