How side projects saved our startup
One issue I have with posts like this, however awesome/uplifting/well-intentioned they may be, is that they attempt to generalize mostly anecdotal evidence to general advice.<p>Is this an engaging and inspiring story?  Yes, and it's great that people feel free to share their stories (successes and otherwise) here.<p>Having read it, do I have a better idea how likely this strategy is to work for any given person/company?  No, and I don't know that anything short of an exhaustive longitudinal study would help there.  (There's some mention of studies on creative hobbies, but it's a bit of a leap from there to repeatable ROI.)