Nobody wants to read your shit (2009)
This is an overprescribed and oversold lesson that might be more harmful than good. On the one hand, he is trying to teach people the importance of empathy and perspective taking for any creative individual. But on the other, if you believe that no one cares about X, then you are less likely to begin creating X. You are also less likely to get emotionally involved in the first place which might do more harm.<p>The opposite message might be a better one. There are always advocates for your products, writing, etc. who want you to succeed. Your goal is to find these advocates and work with them to create something that they love so much that they tell others and help you to increase the number of advocates. If you can build a little cult around your work and then expand it, then maybe there will be people willing to read your shit after all.