How Pipedrive went from 0 to 10,000 paying customers in SaaS
>Pipedrive could have grown to 10,000 paying customers without any marketing<p>and the next paragraph<p>>The main thing that got Pipedrive to first 100, 1000 and 10000 customers was having a great product.<p>Building a great product IS marketing. It's the most important part of marketing. It's at the beginning of any marketing plan.<p>Marketing is the science of bringing a product to market, and later on, navigating the markets the company operates in. Advertising, sales, PR are only communication tools which fall in only 1P (promotion) out of the 5Ps.<p>The article continues to list marketing activities. In fact, it only lists marketing activities, while insisting they don't do any marketing.<p>Finding your LTCV is marketing (Price). Localizing is marketing (Place). Content, SEO, email are also marketing (Promotion). Finding platforms before others is also makreting.<p>All in all, I would advise the author of this article to read the wikipedia page (lol) about marketing before making attempts to speak on the subject.