To Persuade Someone, Look Emotional
> According to a recent study, people who make instinct-based moral judgments are perceived by their peers to be more moral and more trustworthy than those who rely on reasoning alone.<p>That's a depressing fact if true. Reasoning is a superior way of making a moral judgement, solely because we're wired to thing about ourselves and our close tribe before anything else. It's only through reasoning that we can consider the true "big picture."