iPhone 12 Pro Camera Review
I've always found it odd nobody, specifically Samsung or Sony (since Sony already makes their own high-end CMOS sensors), doesn't ship a phone with a slightly superior sensor?<p>Yes, I get the unit economics of it (at least I think I do, I've never worked in the phone industry so that could easily be hubris on my part), but if you can spend an extra few dollars or even tens of dollars on your BOM for something that is clearly, objectively a better camera to everything else out there I don't see how Samsung couldn't trivially add a minimum $200 markup just for that.<p>And you don't even need that.  You could add a sensor that's just a few dollars more expensive at scale - it seems the margins are trivially there since that would easily justify a $50 markup.  I realize the optics also matter, but at this point it's really the sensors limiting the phones, not the cheap glass.<p>In an industry where everyone is struggling for an edge, it just seems painfully obvious to do this to me.  I look forward to someone more knowledgeable telling me why all my assumptions are wrong though (I mean that literally, no snark intended!).