Don't hold users hostage, facilitate their exit
I cancelled Basecamp today, because it didn't fit with my workflow, and the whole thing was <i>easy</i>. So much so, I would probably be using it again in the future (I work mostly by myself, need a "master todo list" and with many different teams, Basecamp doesn't fit this working style, but nothing I've tried does). I'll recommend Basecamp to larger teams, and part of that is the exit.<p>Here's what Basecamp did:<p>* on their monthly receipt email, they have a link <i>directly to the cancel option</i>.<p>* They remind you to get your data on the way out, and give a link, right there, to go get it<p>* They give you your data<p>* They cancel straight away, and ask if it's ok to survey you (optional).<p>After reading the book It doesn't have to be crazy at work (<a href="https://basecamp.com/books/calm" rel="nofollow">https://basecamp.com/books/calm</a> ) I understood the mentality perfectly. I wish them all the best for their product.