The tools and tech I use to run a one-woman hardware company
I find her use of the words "me" and "our" refreshing. I've created a bunch of mostly unsuccessful businesses(1) and haven't really resolved this language for myself. Here are a couple quotes from the first paragraph...<p>> exactly one engineer - me<p>followed by<p>> our current tech stack<p>This is something I struggle with when I'm writing about my own business or product. Sometimes "our" feels like the right thing to say but I know it's really just "me". She seems to have resolved this herself and uses "our" when speaking about the company, the technology, company philosophy, etc. It's kind of refreshing and she might have just helped me decide it's okay to say "our" as a solo maker.<p>1: <a href="https://joeldare.com/how-to-lose-money-with-25-years-of-failed-businesses" rel="nofollow">https://joeldare.com/how-to-lose-money-with-25-years-of-fail...</a>