Heroku Isn't for Idiots: developer time and comparative advantage
What people are waiting for is a set of tools that lets them run their own "mini Heroku" across multiple IaaS providers.<p>I should be able to glue together my own cloud-based load balancer, deploying my app to webservers on different continents, with a monitored master-slave database set up -- all with freely available open-source software tools.