An ultra-quiet electric leaf blower
Cool tech, but the GTM strategy will make or break them. Small 2-stroke engines (like those run by lead blowers, weed whackers) contribute a relativly insane amount of noise and air pollution, and their solution is an excellent opportunity to get rid of 2 strokes and make a ton of money/improve QOL for everyone.<p>IMO, best way to GTM is probably to partner with TTI, Makita or SBD and license the technology with a royalty per unit. The tool industry has gone through many consolidations for very good reasons, no need to try directly competing and raising yet-another battery platform. One of the industries these conglomerates have terrible penetration in is landscaping crews, who are largely still gas driven. If you can deliver gas-like performance in a backpack blower, they might be interested.<p>If you can't get them interested for selfish reasons, you can force them to switch by going after the pollution issue at a state and local level. Get cities and neighborhoods to ban 2-stroke engines in their communities and contracts. It will be popular with constituents, and landscapers will pass the slight capex cost increase in contract terms. This will force professionals to switch from Stihl to your partner toolmaker, with large investments in tools and especially batteries. This should drive sales in the rest of your partner's tooling ecosystem from an unsaturated group, something you should highlight during that royalty negotiations with your partner.<p>Now that you've captured the pro market, you can drive consumers and prosumers to the platforms via your partner's preferred channel (HD/Lowes). You can lock them into a new battery platform and sell 3 different models to target each group, again targeting groups with poor existing penetration (although not as rich a group as landscapers).<p>You can add more prongs to this strategy (exlcusive vs non-exclusive licensing, partnering with a lower tier tool mfg like greenworks/echo) but that's a basic first pass.