Facebook: The Normalization of What Should Never Have Been Accepted as Normal
A simple test for figuring out which of Facebook's arguments are sensible is to substitute "Facebook" for a different entity such as, say, a neighborhood association, the phone company, or a government agency.  For example, take the subtitle of Zuckerberg's op-ed in the Wall Street Journal: "We need your information for operation and security, but you control whether we use it for advertising."  Substituting:<p>* Would you be OK with <i>your neighborhood association</i> installing spyware on your cellphone because they "need your information for operation and security, but you control whether they use it for advertising?"<p>* Would you be OK with <i>the phone company</i> installing spyware on your cellphone because they "need your information for operation and security, but you control whether they use it for advertising?"<p>* Would you be OK with <i>a government agency</i> installing spyware on your cellphone because they "need your information for operation and security, but you control whether they use it for advertising?"