Normalization of Deviance (2015)
I like the bit about<p><pre><code>   Let's look at how the first one of these, “pay attention to weak signals”,
   interacts with a single example, the “WTF WTF WTF” a new person gives off 
   when the join the company.
</code></pre>
and kinda wonder if a company that prioritized not getting this reaction from new hires might find it is the most impactful thing they can do in terms of culture.