My journey away from the JAMstack
Netlify CEO and coiner of terms here :)<p>I would actually argue that Jamstack has won to the point of basically just being "Modern Web Development" by now.<p>In the 7 years since I first presented the term at Smashing Conference in San Francisco, I can't think of a single new successful commercial CMS that hasn't been headless or API first. I can't think of a single new successful commerce platform that's launched in that period, that hasn't been headless or API driven.<p>On the contrary, big existing players have mostly changed their strategy. Shopify is more and more embracing a decoupled approach of building globally distributed shop UI's with Remix (running either on their own platform or places like Netlify or Cloudflare) pulling in products, pricing and check out flows from their API layer. Most existing CMS companies have started integrating API first approaches into their strategy and in the data space we've seen an explosion of "Database as API" from Neon, to Supabase, to Xata or Converx, etc...<p>Part of the confusion has always been the conflation of Jamstack with "static" when even my first presentation on Jamstack back in 2016 had a big slide with the word static crossed out to underline that I personally didn't intend to conflate the two. The real game changer for treating the web UI as it's own decoupled application, and the backend as a set of API and services where some are your own running your core business logic, but a lot of them are provided by external providers.<p>At Netlify we're now focusing less on evangelizing the Jamstack approach of treating the web UI as it's own decoupled, independent layer, running on top of API's rather than stuffed into your backend systems - and more on helping really large companies adopt this at scale for their core web architectures (Composable Architectures). But not because we're any less bullish on the first part, on the contrary - because we don't really have to anymore!<p>And the article's conclusion that we somehow failed is absurd. Sites and apps on Netlify are visited by more than a billion unique visitors a month, we delivered more than 10 Petabyte of 
data out of our network in December alone, have onboarded more than 4 million developers to our platform, and continue to prove that we can scale this architecture to some of the largest and most complex companies in the world, running big complex projects with faster time to market, higher productivity and higher conversions and revenue.