Font Awesome, the pictographic font designed for use with Twitter Bootstrap
Brilliant. I absolutely love this, and will absolutely use Font Awesome in my next project.<p>While the name Font Awesome is catchy, it doesn't say much about the product, and won't carry seo juice or meaning for your main selling point: better icons. A name like "fonticons" (pronounced like "emoticons") might be stronger, and you could <i>own</i> that term which may go generic (like "kleenex") if the technique is widely adopted.<p>In fact, you could literally own it. After making sure a google search was relatively clean, and a USPTO.gov trademark search was clear, I just registered the domain fonticons.com, and would be happy to give it to you if you want it as a token of appreciation for your project.