4chan's Chris Poole: Facebook & Google Are Doing It Wrong
<p><pre><code>  We present ourselves differently in different contexts,
  and that's key to our creativity and self-expression.
  "It's not 'who you share with,' it's 'who you share as,'"
  Poole told us. "Identity is prismatic."
</code></pre>
moot just kinda blew my mind. And it makes total sense. I'd go so far as to say it's almost painfully obvious once it's pointed out to you. I hope someone's got it on video and posts it somewhere.