Monthly revenue breakdown of PlentyOfFish's early days
So it appears that if you can build something that gets 2 million page views, you can probably live off of just ad revenues from AdSense.<p>The rough cost of click seems to be fluctuating around 0.25-0.50c but gets stabilized to almost a dollar later. I guess people usually don't think about the fact that when you click on a ad, you just made someone pay a dollar to someone :).