The real prices of the iPhone 12 and iPhone 12 mini
Let's also not forget that Apple also removed a $20-30 accessory from the box under the guise of saving the planet. Then not only decided to not pass that savings onto the customer, but actually secretively raised the price $30.<p>I am not suggesting that removing the power brick doesn't have any impact on the environment. What I am suggesting is that I don't buy for a second that it was the primary motivator for removing it. My guess is that the primary motivator is shipping cost. This has a tangible and significant impact on their profit per unit and that was the driving factor. The fact that they could spin the removal of this device as a painstaking decision they toiled over because they wanted to save the sea turtles is really just a PR spin and was a happy coincidence that they could use.<p>And all those tangible cost savings thanks to the removal of this accessory... not only have those savings not been passed onto the consumer, but they actually increased the price!