Ask HN: What'd you do to get your first 100 users?
I haven't done any promotion for <a href="http://asoftmurmur.com" rel="nofollow">http://asoftmurmur.com</a> besides posting to reddit and HN, and it now has 400-500 regular daily users. It depends entirely on what type of product or service you're offering.<p>Another key thing is to understand the community. There is radical cultural diversity between subreddits which manifests in very different reactions to self-promotion. It's essential to engage appropriately and respectfully.<p>Something I've used for other projects is searching for coverage of competitors in the same space, then pitching to people who have already featured them. Again, very important to hand-tailor each pitch and offer value to the person you're contacting.