37signals sent me a gift for pwning their leaderboard
Reminds me of what Paul Graham once said:<p><i>Offer surprisingly good customer service.</i><p><i>Customers are used to being maltreated. Most of the companies they deal with are quasi-monopolies that get away with atrocious customer service. Your own ideas about what's possible have been unconsciously lowered by such experiences. Try making your customer service not merely good, but surprisingly good. Go out of your way to make people happy. They'll be overwhelmed; you'll see.</i><p><a href="http://www.paulgraham.com/13sentences.html" rel="nofollow">http://www.paulgraham.com/13sentences.html</a>