Why Facts Don't Change Our Minds
Another factor here is when people abuse the word "fact" regularly. If you ever get into a discussion with somebody who claims they've proved their point by citing "facts", then actually follow up on their citations and discover that it doesn't actually say what they think it says it creates an impression of the messenger, not the message.<p>Enough messengers saying the same faulty message over and over and you distrust the message just because it's been repeated so often.<p>This is an easy thing to do with conversations on subjects like guns where the key of slanting the message is based on subtle wording changes that allow you to leave out some data or include other data. The person presenting their information thinks they have "facts" because they see numbers that support their point of view without knowing what's been left out.<p>I seem to remember a github repo that was posted to HN a couple of years back that did exactly that. They showed the same data set and presented 3 different ways with 3 entirely different conclusions.