Google Now on your iPhone and iPad
I have a question for our Android-using brethren who've had the opportunity to play with Now. I've read a bit about it over the past few weeks, and I've been excited about a port to iOS, but now that I have it, I'm not sure how or if it'll fit into my life day-to-day.<p>At first brush, all I see is a weather widget. I know there's more to it, but where exactly does the magic happen? What have you done (if anything) to maximize its value?