Burger King is rolling out meatless Impossible Whoppers nationwide
There’s a good reason why these sort of products are marketed as meatless and not vegetarian, and it’s not because they still contain some animal products.<p>When a true vegetarian is hungry, the first thing that comes to their minds are plant based foods. If the first though is of juicy burgers or bacon or chicken then that person is not a real vegetarian. To be vegetarian is to be vegetarian in mind and identity.<p>Meatless options are things you offer to omnivores. If you do not identify as a vegetarian, many people will likely not even consider vegetarian options unless you think they offer some benefit for you to reach a goal.