Microsoft is testing ads in the Windows 11 File Explorer
I worked at Microsoft around the time of the Windows Vista disaster, and one of the big lessons that came out of that era was <i>solve distractions, not discoverability</i>. Windows and other Microsoft products tried to make features (and products) "discoverable" by pushing them on you with alerts and banners, but the result, when multiplied by dozens of product teams and PMs, was an overall user experience that was noisy and unpleasant.<p>Looks like a new generation of engineers and designers is ready to learn this lesson the hard way again!