IKEA buys 11,000 acres of U.S. forest to keep it from being developed
I never understood why people hate IKEA. Yes it's cheap. Yes it doesn't last a lifetime. Yes it needs a lot of wood. Yes it's highly optimized.<p>But guess what, IKEA is a business responding to the needs of people. The negatives that are mentioned frequently are merely a symptom of our ever faster developing society. The people who complain are the same ones that just buy cheap crap from china without even thinking about it.<p>IKEAs ability to produce products that people actually need, at such a scale, is amazing to me. It does what it promises. It's cheap. It fills most people's needs fully. Customer support is perfect. I know in 10 years replacements for their core products will still be available. Their way of innovating the products is genius.<p>I can't think of any other company that even comes close. Well, maybe LEGO.