Sony Pirates KDE Artwork
<a href="http://web.archive.org/web/20020808140127im_/http://www.truetech.com/images/homepage_header.gif" rel="nofollow">http://web.archive.org/web/20020808140127im_/http://www.true...</a><p>On the left hand side of that image you see a little segment that conists of a hand, an eye and an ear. Those stand for interaction, video and audio. TrueTech hired Jonathan Kraij, a talented young designer to make that logo and it was featured in many places, magazines such as wave and many others besides in the late 90's.<p>Not three weeks after one prominent bout of exposure the logo appeared in an advertising campaign by Sony the Netherlands.<p>We talked it over with them and they traced it to a guy working for one of the agencies that designed the campaign. He'd most likely been subconsciously influenced by exposure from a magazine. Sony was pretty good about it, promised they wouldn't use the logo any further and paid us a fair bit of money to offset the use.<p>All in all it could have been a lot worse and I think that before you start using words like 'pirates' you have to dig a little deeper to be sure that it was intentional and that it wasn't some external party that caused this.<p>Sony is a damaged brand, they've done lots of terribly stupid stuff but at a minimum they should be given the benefit of the doubt until there is hard proof they did this on purpose. We all know Sony fucked up in the past but that is no reason to automatically assume they did so again without any proof.