We’ve lost control of our personal data, including 33M NetProspex records
I've stopped giving my information to entities that don't need it.<p>I use fake account information where it is legally permissible and the system is requiring some input to proceed.<p>When I get asked for my phone number, zip code, email address's etc... At checkout in stores, I give a polite "no thank you". Which usually results in a huff and/or an eye roll from the cashier, as if I'm expected to give this info for the privilege of shopping there.<p>If the information sources dry up or are of sufficiently low quality, the market value is significantly reduced, as would be the incentive to collect and store such information.