Guide to Sending Email Like a Startup
It's mentioned in there, but I really want to emphasize how important it is to ditch the do-not-reply return address and, in fact, to have actual people read every single reply.<p>We get great suggestions, feedback, sales opportunities, etc. from replies to automated messages. We don't get many complaint emails, but when we do the author seems to think they're yelling into a void. People seem genuinely impressed when they get at thoughtful reply back and sometimes it changes their whole impression of us.