Someone Uploaded What Look to Be Apple’s Internal iPhone Repair Videos
From a business perspective, it's interesting to me.<p>Step 1: They want to increase revenue by vertical integration (repairs).<p>Step 2: They make the process rather difficult (e.g. damaging the device permanently with one wrong move), thus discouraging self-repair and third-party repairs. Also, they void guarantee in such a case.<p>Step 3: Now that they made it rather difficult, they need to buy/manufacture special equipment (like that metal battery rolling device seen in the video). This, in addition to having the need for more "man hours" replacing a battery, is rather costly.<p>Step 4: They can now offer repair services, which has to cover the cost of the battery itself, the time needed to repair one device plus the special equipment (which amortises rather quickly I guess).<p>(Step 5: Constantly increase lifespan of batteries, so that selling guarantees becomes more profitable; incurring costs of necessary time for replacing batteries likewise lower)