Twitter Sees 6% Increase in “Like” Activity After First Week of Hearts
> The reason? According to Weil, “It’s easier to understand.”<p>We aren't comparing apples to apples. It is a different button with different meaning.<p>The barrier to my "liking" something is substantially lower than my "favoriting" it. I understand both, but I'll do more of one than another.<p>The real question is what the goal is and whether user are getting more value from more likes versus fewer favorites.<p>Are my interactions 6% more engaging? Does the quantity of interactions cover the decrease in quality of meaning?<p>Subjectively, I don't feel like it. Favorites had more meaning to me than Facebook likes precisely because there was a higher bar. They've diluted the meaning of a term and are, unsurprisingly, seeing people use it more often.