If you build it, they won't come, unless...
<i>It took me five years to figure out (a) I needed a story and (b) what the story was. It's hard. But one story beats a pile of AdWords A/B tests.</i><p>I have found that there are 2 kinds of stories: classes and instances...<p>Class: "X can solve problem Y using our product."<p>Instances:<p>"Acme saved $30,000 per month by figuring out how to better load their trucks using our optimization software."<p>"The Smith family had their first ever reunion when John and Linda Smith realized how easy our family organizing software was."<p>"Jones Gifts doubled their sales in 3 months using our bolt-on e-commerce solution."<p>The class is good.  The instance is better.  People love stories and the instance is a real story, while the class is the framework for a potential story.  The class is a commercial; the instance is a testimonial.  Also, an example cuts through all the clutter right to the reader's reptilian brain.  Naturally, the closer the instance is to the reader's situation, the better.<p>OP's story was a class.  I would have loved to hear a few instances of that class: some real stories about people who got real benefit from his product.  People naturally want to know about other people.