Alaska Airlines to Buy Virgin America for $2.6B
If anyone is taking over or merging with Virgin America, I'm glad it's Alaskan. I've never been unhappy with flying with them.<p>A couple examples of little things they do that are clever and should be copied by everyone else: check your bag at the gate 30 minutes before boarding and you can board early; a guarantee that your checked luggage will be in your hands 20 minutes after landing, or you get $20.<p>They are an airline that are trying things, experimenting.