Designing the Facebook Company Brand
I know it is easy to be cynical on these types of "announcements", but I am having a really, really hard time understanding how curved strokes (or any branding decision) can result in empathy or "open space for peoples stories".<p>Empathy is a human characteristic. To think that a word mark can have (or even <i>create</i>) it is patently ridiculous. In fact, I'd say it cheapens the meaning of the word to the point where true empathy means less.<p>This press release contains a type of language specific to our current time that will age like milk.