Why Juicero’s Press Is So Expensive
I'm not a mechanical engineer, but it seems like a roller would be able to provide a more efficient and focused method of squeezing than a press they're using now.<p>What we see in most products is a result of the accountants saying "no" to too much. Cheap parts, assembled cheaply, pennies saved per part. What we see here is the exact opposite: the accountants didn't say "no" nearly often enough. Apple manufactures custom everything because they can, and because they sell at massive scales. Juicero wanted to be Apple quality without selling at Apple quantity.<p>I fully believe you get a better cup of juice squeezing with their massive press rather than by hand because it can press over a bigger surface. I also believe it doesn't matter a bit, because this is a worthless piece of equipment. Beautiful engineering, though.