Introducing Android 9 Pie
> App Actions is a new way to raise the visibility of your app and drive engagement. Actions take advantage of machine learning to surface your app to the user at just the right time, based on your app's semantic intents and the user's context.<p>Aside from the unnecessary jargon, this irks me how it portrays the user as some passive consumer. It really drives home how Google is, first and foremost, an advertising company.<p>Compare Apple's ad copy: <a href="https://developer.apple.com/ios" rel="nofollow">https://developer.apple.com/ios</a><p>> Siri can now intelligently pair users’ daily routines with your apps to suggest convenient shortcuts right when they’re needed. Use the Shortcuts API to help users quickly accomplish tasks related to your app, directly from the lock screen, in Search, or from the Siri watch face.<p>See how this is much more respectful of the user, by treating her as an active entity? Overall, Apple's copy is less jargon-y and terrible too: <a href="https://developer.apple.com/ios/whats-new" rel="nofollow">https://developer.apple.com/ios/whats-new</a>.