The Twilio API for WhatsApp
> Users increasingly want to talk to businesses the same way they talk with their friends and family.<p>Citation needed, IMO. I hardly speak for most users, but if I had to guess, it's far more that businesses want to speak to users the same way that users talk to their friends and family, rather than the other way around.<p>Not that this doesn't sound pretty neat, but I'm super curious where the demand from users to connect with businesses via WhatsApp is.