IMAX’s absurd attempt to censor Ars
I understand that IMAX's demands look silly but if we accept that "<i>trademark erosion</i>"[1] is a real phenomenon, the question is:  What forms of human communication are exempt from that?<p>In other words, no matter how silly and innocent the passing reference to IMAX is, is it possible that IMAX lawyers <i>must</i> pursue those genericized uses even though those lawyers (and the client IMAX itself) knows it generates negative publicity?<p>A natural human tendency is to speak with similes & metaphors.  <i>"Yosemite Valley is like a jacked up IMAX for nature lovers"</i> or <i>"my budding friend the film student with his overuse of lens flares thinks he's the second coming of J.J. Abrahams"</i>.<p>The tension between trademark enforcements and natural human tendencies to color conversations with innocuous references to pop culture creates silly-looking "cease & desist" letters.<p>[1] <a href="https://en.wikipedia.org/wiki/Generic_trademark#Trademark_erosion" rel="nofollow">https://en.wikipedia.org/wiki/Generic_trademark#Trademark_er...</a>