Sign In with Apple [video]
The killer feature here is the anonymous email address forwarding. It shows Apple actively ceding an opportunity for exchanging marketing data in favour of user privacy. It does feel like Apple are taking privacy seriously and positioning it as more than just a marketing campaign.<p>I am tired of seeing my email address popping up on leaks and I don't want to rely on spam filters any more. The best spam filter out there is built into gmail, but they are no longer interested in actually preventing spam, instead they want to control it. Now Google shows me ads that look exactly like emails in my inbox, inside the iOS app.<p>I wasn't happy with this so I built <a href="https://idbloc.co" rel="nofollow">https://idbloc.co</a>, which is basically equivalent to the disposable email element of Sign in with Apple, now that Apple built it into their Sign In, I guess now it exists for users who don't want to or can't use Apple.