Leaked NYT innovation report is one of the key documents of this media age
TL;DR<p>The New York Times remains a newspaper with a website attached. It is optimized for:<p>- one distribution channel (newsstands / deliveries)<p>- one format (big sheets of paper)<p>- one consumption pattern (peruse the current edition, then throw it away)<p>- one production pattern (professional journalists)<p>- one means of attracting eyeballs (the front page / home page)<p>The digital folk are enormously frustrated. They know they could do so much better, if the organisation would get behind them. Time after time, they miss opportunities to:<p>- repackage old content that remains relevant, or becomes relevant again<p>- promote curated collections of material<p>- monitor the "online impact" of stories<p>- take advantage of user-generated content<p>- and so on...<p>So they get their lunch stolen by the likes of the Huffington Post.<p>The infrastructure and processes are also lacking. There are too many one-offs and "just make it work now" hacks, and material is not tagged properly.