Sedans Aren’t Dead, American Sedans Are
The car market in its' totality has always struck me as being irrational.<p>It takes a large amount of number crunching to determine that an old small Japanese car has the cheapest TCO.<p>The same follows across the categories (e.g. the article's specific focus on sedans).<p>A whole bunch of mid-market brands seemingly exist for no reason other than for some groups of not-wealthy people to waste money in an attempt to impress other groups of not-wealthy people.<p>e.g. the German cars which seem to exist as some sort of indicator that someone can afford to burn money maintaining a depreciating asset.<p>It's basically the (non-smart) watch market, right. You wear a Casio-level watch if you don't care, a Rolex-level watch if you're signalling, and other stuff is basically an enthusiast market.