How to advertise to developers: deep dive into paid developer marketing
> Pushy pop-ups, "do it now", flashy colors, and all that stuff.
Things that work like a charm in e-commerce or fashion will most likely not work on devs.<p>Not just 'not work', but 'actively repel'. A popup chat bot or a survey form request (during or after using a website or software product) or anything not germane to the task that has a shadow or notification highlight has slowly but surely become a form of wart that elicits a deep, instinctual disgust from me. I'd even say an unhealthy and unreasonable level of disgust.<p>It's enough to get me to instantly despise a product almost nomatter how well it does its original job.<p>But 100 folks who actually click ads or interact with these distraction baubles (mistakenly or otherwise) are worth thousands of people like me, so I understand why it won't ever change for the better out of a company's own volition.<p>---<p>When it comes to advertising, say, developer tooling, I think a large part of the problem is that there's just not going to be a lot of relevant tools out there, for my job or hobbies, that I either don't already know about (and aren't using because I have already evaluated its prospects) or... I am already using it. Conversely, seeing ads for something I am already using has potential for negative effects (see above). Tasteful advertising is thus useful for the rare case of something I don't know about, but I don't think it's worth it when 999/1000 of these ads are detrimental and irrelevant.