Swedes were fooled by one of the biggest scientific bluffs of our time (2020)
The interesting question here perhaps isn’t so much whether knowing if you are a particular color or 4-letter Myers-Briggs combination helps you or whether there is a solid foundation to the categorization at all. What’s interesting here is rather: what happens when you <i>think</i> of everyone as a pigeonholed category. Intuitively it seems it should be mostly negative <i>especially</i> if the categories don’t even offer any behavioral insight.<p>But something tells me that there could also be some positive effects from actually wondering about the behavior of others and how you treat them, even if it’s pigeonholing and preconceptions based on bogus research.<p>A bit like every single diet works (compared to no diet) because the fundamental thing is dieting in the sense that you think actively about diet.<p>As for this book: It’s a pretty useless book, but I can see how it’s appealing. I can’t see how it being unscientific makes it worse than 90% of similar books in the bookstore. This is a pop book you read on a plane. It’s not a scientific publication. If he claims it’s solid science that’s obviously bad, but I’m sure all the mindfulness and yoga books do too - and all of those are certainly not very scientific.