Startups in 13 Sentences (2009)
I've been re-reading "The Inmates are Running the Asylum" and am no longer convinced that "2. Launch fast" is true.<p>Launching and iterating a product quickly can easily lead to false negatives, where an early unpolished product that does not quite meet the needs of the end user might turn off users and harm the brand for good, but by involving user research <i>before</i> launch, product fit for users can be evaluated and iterated on without annoying potential future customers.