Contra Wirecutter on the IKEA air purifier
The Wirecutter is a highly flawed review site, but at least it's a real one. There are vanishingly few left for general consumer products. There's WC, Consumer Reports, and what else? They've seem to have all been killed off. When I'm researching some category of product, I feel lucky if I find any professional reviews written by people who have actually touched the thing they're reviewing. I know we've all had the experience googling "reviews of X" only to get overwhelmed with SEO spam. Forget finding something written by somebody who has experience with it. It's hard enough to find something written by a <i>human</i>.