What kind of traffic is driven by a single mention of a domain on network TV?
This is actually pretty interesting as I've been testing this for the last 2 years. I've been on The Today Show, ABC News (once/week), G4TV, PBS, CBS Early Show, etc. Most of the time, the anchors/screen will say my domain, <a href="http://www.iwillteachyoutoberich.com" rel="nofollow">http://www.iwillteachyoutoberich.com</a>.<p>In general, you will not get nearly as much direct traffic as you would think. For example, if I showed you the traffic from the week where I was on a national morning show, you likely wouldn't be able to pick out which day I was on.<p>However, media works in very interesting ways. It does affect book sales, particularly in retail stores. And media begets more media, since producers watch other TV shows.<p>But it's very mysterious and much more of a black art than direct traffic/measurable media.