Amazon Unveils $199 Kindle Fire Tablet
Bezos, on Amazon's refreshed e-Ink readers:<p><i>So meet the family. These are premium products at non-premium prices. People are going to love these products.</i><p>This is Amazon's mission statement for product development. They will not compete with Apple's "revolutionary, magical" phones and tablets; instead, they'll sell quality tablets and readers to the average person at great prices. This populist attitude has been missing from the tablet market since the iPad's release.<p>The Fire will be the first successful Android tablet because the user base <i>already exists</i>. With the last few Kindle generations, Amazon has groomed customers to pay for electronic content. These users will buy Kindle Fires and e-Ink Kindles in droves, buy more books, and tell their friends.<p>At this price, Amazon won't steal Apple's customers. They will simply introduce a new segment of people to the tablet market. Developers need to think about this as another golden ticket. Here's the iOS gold rush, part deux.<p>EDIT: changed "luxurious" to "revolutionary" after reading a comment below. I need more coffee.