The Avengers: Why Pirates Failed To Prevent A Box Office Record
<i>Claiming a camcorded copy of a movie seriously impacts box office attendance is the same as arguing that concert bootlegs stop people from seeing artists on stage</i><p>The direct impact of cam releases might very well be negligible. The bigger problem for the studios is that if word gets out that a blockbuster movie fails the expectations of its potential audience. That probability is much higher if there are CAMs available before the theatrical release.<p>So, to minimize losses caused by piracy, make your movie not suck.