Facebook’s tracking of non-users ruled illegal again in Europe
Looking forward to May (when GDPR officially comes into force). Provided that it doesn&#x27;t end up like the cookie law (and there are explicit provisions in GDPR and ePrivacy to avoid that) this might shake up the ad industry:<p>* Explicit consent for non-essential data use, you always need to provide opt-out without degrading the service<p>* Opt-in&#x2F;out separately for every activity (no more &quot;research purposes&quot;)<p>* Data deletion and takeout. Maybe in the future EU will also introduce some standards for the takeout, which will allow us to migrate between services much easier (as we now can switch between banks or telcos in a semi-automatic way)