The Unsuitability of English (2015)
This immediately reminds me of the lamentations around &quot;Worse is Better&quot; and how technically superior languages and standards tend not to win in the marketplace.<p>Why hasn&#x27;t Esperanto caught on?  Because no one speaks it, and the ones who do don&#x27;t have the influence to push it into the mainstream.  English overtook French for the banal reason that more people saw more individual benefit of learning it over a long period of time.  A lot of westerners like to think Chinese could never become the next lingua franca because it&#x27;s so much harder to learn, but that is little defense if the economic incentives to learn it are there.