Mcmaster.com is the best e-commerce site I've ever used
McMaster-Carr is an incredible example of how an existing physical-product distributor with a vaunted historical operations department, when faced with moving into the e-commerce world, could choose one of two paths:<p>- Build an online presence cheaply because you can rely on your historical offline operations to paper over any shortcomings in the online system.<p>- Build an online presence with the same ethos, standards, creativity, and long-term continued investment with which you built your offline operations to be your competitive advantage in the first place.<p>There aren&#x27;t many legacy organizations that successfully digitized with that second path in mind, at least not at first - McMaster, B&amp;H Photo, and Sweetwater come to mind as notable exceptions. It&#x27;s a useful thought experiment, I think, even for those working on startups and green-field projects.