Twitter has officially changed its logo to ‘X’
I&#x27;ve been mostly ambivalent about the Musk-era at Twitter—mostly because I just don&#x27;t care enough to have an opinion.<p>This, though. This one makes me angry and disappointed.<p>Twitter has had such a solid brand for so long. It&#x27;s accomplished things most marketers only dream of: getting a verb like &quot;Tweet&quot; into the standard lexicon is like the pinnacle of branding. Even with all of the issues, &quot;Twitter&quot; and its &quot;Tweets&quot; have been at the core of international discourse for a decade now.<p>Throwing all of that away so Elon can use a domain he&#x27;s sat on since &#x27;99 seems exceedingly foolish.