If you like startups you should love anti-trust
I agree with much of this, I would like to highlight one thing in particular:<p>&gt; The bigger a tech company gets the worse it becomes at providing consumer and customer surplus, because it needs to eat that margin (of a sort) to keep growing. Growth demands that tech companies eventually consume that which first engendered them good will.<p>When that comes to Google, I think they are talking about &quot;eating the margin (of a sort)&quot; of the good experience for end users, people searching. But the reality is they are actually eating the very real margin of the advertisers, their &quot;actual customers&quot;.<p>In the last ten years, through the excessive ingestion of data about the advertisers businesses, Google has sought to expand their bottom line by extracting as much revenue from advertisers as possible. The advertisers margin has become Google&#x27;s target revenue. If (nearly) all advertising is via Google, their only way to grow that revenue is by extracting more of the advertisers margin.<p>When you advertise on Google (and FB for that matter) you now have to transmit to Google&#x27;s algorithm all data about all transactions on your site. This is sold as training the algorithm to enable the targeting of customers. But what you are in fact doing is telling Google everything about your revenue, they know exactly how much you are receiving from all sales. The algorithm is designed to maximise the extraction of the advertisers margin, to squeeze it as much as possible.<p>This is going to come back and bite them. I believe advertisers are going to fall out of love with Google, if they haven&#x27;t done so already.