Uber is Fucked
Even if you accept the author&#x27;s assumption that driverless cars are very close, his argument rests on the following premise:<p><i>Every single car manufacturer will launch their own uber-like app, market their app directly to the end-user, and maintain a fleet of taxis nationwide, in order to compete with Uber.</i><p>I find the above premise hard to believe. Why would a company like Nissan take on the massive marketing&#x2F;logistics challenges required to run a nationwide taxi service? Do we really think the market can support 10+ car manufacturers each running their own Uber-like app?<p>It&#x27;s so much more likely that each car manufacturer will simply continue trying to sell as much as possible, and let the buyers decide how they want to make use of the car. Even if they do decide to &quot;put their inventory cars to work,&quot; they will do so by loaning the cars out to an aggregator like Uber, who will then use these cars in order to run a taxi service. The idea that every car manufacturer will decide to cut Uber out, and enter the taxi business directly, just doesn&#x27;t sound plausible nor smart.