iOS 14 tracking changes sees big ad spending drop, tumbling prices
&quot;A new report says that iOS 14 tracking changes could cost the advertising revenue billions if an early trend in spending decline continues.&quot;<p>Does it not follow then that advertisers are <i>saving</i> billions of dollars?<p>Now, admittedly, the advertisers aren&#x27;t going to be getting now what they used to get, but this Freakonomics Podcast episode, &quot;Does Advertising Actually Work? (Part 2: Digital) (Ep. 441)&quot; <a href="https:&#x2F;&#x2F;freakonomics.com&#x2F;podcast&#x2F;advertising-part-2&#x2F;" rel="nofollow">https:&#x2F;&#x2F;freakonomics.com&#x2F;podcast&#x2F;advertising-part-2&#x2F;</a> makes me wonder how much it&#x27;ll really impact the people who pay for advertising.