YouTube marketing horror story
This is because there is no process. Marketing (and advertising) is not an art. You need to know what your product is, who the buyer is, and the most efficient way to connect them together.<p>Less than 3,000 views across tiny channels with seemingly random creators, topics and locations? This is a waste of time and money.<p>Figure out who the buyer is first. Clearly there must be a certain disposable income level. What region buys the most? The USA? Europe? Asia? What are your customers interested in? Is it about Japan, or is it candy? Is it novelty gifts? Is it seasonal? Are there tie-ins to anime or music or some other Japanese export or culture? How big can the market even get and how do you know if you&#x27;ve hit saturation? These things need to be answered so you have a grid of interests and can focus on the most relevant audience.<p>Once you have that, <i>only then</i> can you actually come up with a plan to best reach them. Don&#x27;t just send things out without a target audience. The advertising channel you pick (whether Youtube or not) is a function of your message, and almost every &quot;viral&quot; hit is either a game of chance (which you will lose) or much more orchestrated than you know. 99% of influencer marketing is useless and you do not have anywhere near the scale to break through it by force.<p>At the very least, try and talk to some (consumer product) marketers, there&#x27;s plenty of advice you can get by just asking nicely, or even pay for a small strategy session. That will have far better ROI than this.