You Will Not Understand This
&gt;Search quality is no longer a core competency of Google, the Internet’s premiere search engine. For example: Two people type the same search string, each receives different results.<p>While I sympathise with the general anti-social-media stance, it&#x27;s clear from this phrase that OP does not understand the most basic elements of how internet services function at scale.<p><i>Of course</i> Google serves different results to different users, that&#x27;s why they&#x27;re the market leader in search. The entire job of a search engine is to return <i>relevant</i> results. If I search for &quot;takeaway pizza&quot;, I&#x27;m going to be pretty annoyed if the results are generated using PageRank alone, with no weighting for local relevance. If an American searches for &quot;cricket&quot;, they almost certainly mean the cellular provider or the insect rather than the sport; if a British person makes the same search, the odds are reversed.<p>Google&#x27;s &quot;broken&quot; email service came to dominate the market because it offered a vastly better user experience than the realistic alternatives at the time - Hotmail, AOL or some crappy POP3 server with no real spam filtering. The things that people hate about Gmail are all rational, defensible design decisions that serve the majority of users well.<p>The internet is a big place. Most statistics suggest that there are about 3.5bn people regularly using the internet. If you&#x27;re optimising your service for the median user, there will be millions of outliers who hate your service with every fibre of their being. If you hate something, it might be irredeemably awful, or it might just not be for you. It&#x27;s all too rare that people entertain the latter possibility.