Apple is building the metaverse substrate
The curious thing about the past, present and future of AR... if there was low hanging fruit (in terms of irresistible applications) that people must absolutely have, love at first &quot;sight&quot; experiences, wouldn&#x27;t it have happened already? with whatever crude software and hardware? Not as a gimmick but as persistent interest and investment[0].<p>People got busy with computers when computers were the size of houses. They carried mobile phones when phones were the size of suitcases. Is the proto-AR revolution happening somewhere out there without anybody noticing?<p>Its possible that there is no low hanging AR fruit. That somebody has to do the difficult job of climbing up the AR tree so to speak (refine the technology until it feels like magic).<p>It just seems that this would be an exception in how things played out so far in the &quot;digital transformation&quot; journey. Its the nature of the human brain to fill-in the gaps and overlook the rough edges when it really has an incentive to do so.<p>[0] investment in the sense of personal time by users, creators, business people etc to really learn and use the technology to scratch whatever itch they found it is scratching...