Apple Says Apps Must Now Disclose Odds for Loot Boxes
This is nothing but lip service. The problem with loot boxes isn&#x27;t that there are unfair odds - most companies use consistent odds for their loot boxes. There are some shady practices where the odds change on a per-player basis, but that&#x27;s really beside the point. Apple is willing to &quot;fix&quot; this because it has zero effect on their bottom line.<p>The real problem is that players are getting <i>tricked</i> into installing a &quot;free&quot; game but later sucked into gambling once they&#x27;re invested and addicted. Showing the odds somewhere in the app doesn&#x27;t change this deceptive and unethical practice.<p>What they should really do is force apps to disclose the maximum amount a player can spend, front-and-center in the app store. And then also display other statistics - like the ARPU and ARPPU (average revenue per user, and average revenue per paying user). And then allow us to filter apps based on that criteria. If it were visible enough, and filterable enough, we&#x27;d see the developer landscape change to make games that are better for players.