Finally, Private Unemployment Insurance. But Will Anyone Buy It?
It&#x27;s really odd that their examples are people in the 100K+ range, for whom the benefits are absolutely minimal after you account for the 6 month initial required period &amp; the benefit cap.  This is the demographic likely to have both savings to draw on, access to loans (eg a HELoC like the author), family support, ability to fight an eviction or foreclosure...  Even in lower income brackets, it&#x27;s so unlikely to be worthwhile compared to simply saving for the initial 6 months that I&#x27;m not surprised that &quot;IncomeAssure has existed for five years, [and] there are about 1,000 active policyholders&quot;.<p>“It has been disappointing that we haven’t been able to find a cost-effective way to get the word out that this exists,” Mr. Sterling, SterlingRisk’s chief, said.<p>And here we are; they found their cost-effective marketing campaign for their crappy product.  I hope the author got lunch paid for at least.