Email marketing for e-commerce
&gt; 91% of customers want to hear from the companies they do business with. It’s unavoidable in the modern e-commerce marketing world.<p>The quote is referring to email marketing. This seems pretty misleading. I can believe that 91% of people want to hear from <i>some</i> companies. But I&#x27;d bet that most people are not interested in hearing from <i>most</i> of the companies they do business with.<p>There&#x27;s a simple solution to this. It&#x27;s called opt-in, and it&#x27;s not uncommon (although I wish it were ubiquitous). If I check a box (that is by default unchecked) saying I want marketing and promotional emails, by all means send them my way. But I abhor being automatically signed up for emails just by nature of the fact that I made an online purchase.