Tech only has one strategy: Embrace, Extend, Extinguish
Amazon has same day delivery in <i>some</i> areas but in many other areas,  such as the ZIP codes that their warehouses are in,  people are finding prime delivery is five days or more.<p>It has nothing to do with their cost or ability to deliver quickly:  I get faster-than-Amazon delivery from Gamestop, Adorama, Office Depot, Best Buy, Target, and even people who sell electronics from Japan.  It&#x27;s a bit obscure that this is going on because &quot;important&quot; people like your congressperson,  writers for the <i>New York Times</i> and other people in the media industry are getting quick shipping.  It&#x27;s never going to be a gag in a television comedy that Amazon shipping is slow now,  the way it is in my town. (The fact that this article is &quot;looking in the rear view mirror&quot; on this is a sign that their strategy to gaslight people is working.)<p>What it does have to do is that your shopping sucks if you live in a small town and if you don&#x27;t have a Cheesecake Factory in your town,  AMZN thinks &quot;We&#x27;re number one,  why try harder?&quot;<p>Thing is they are not number one.  They hope I am going to to keep subscribing to Prime out of inertia but I think they have very little empathy for people because if they did they&#x27;d understand how irksome it is to be paying a subscription for a &quot;premium&quot; service which is worse than average -- every other retailer sees quick delivery as a way to impress me and win my business in 2023.<p>But I am not. And you know,  if I really want to watch <i>Rings of Power</i> so bad I will just download it from BitTorrent.<p>My take on Amazon is that is not anything unique or special,  I mean Azure is evenly matched with AWS.  Compared to, say, Best Buy,  Amazon has a wider product line,  but a lot of that is the Scamazon Marketplace which I think is a lot less honest than Ebay.  Some people are still under Amazon Prime&#x27;s spell but under their current trajectory it is a matter of time before AMZN reports their first quarter where they net lose Prime subscribers.