Firefox: The Evolution of a Brand
Personally, I think this is very silly.<p>Firefox has a stronger brand than Mozilla, so they&#x27;re calling these all &quot;Firefox XX&quot;..<p>But Firefox doesn&#x27;t have a brand as a generic set of utilities, it has a brand as a web browser, and this weakens that.<p>It reminds me of the articles about &quot;Charging for Firefox&quot; that were released earlier this week. If instead they had said &quot;Mozilla is planning to offer a co-branded Mozilla VPN&quot;, it would have been clearer, and fewer people would have been confused about if the browser cost money.<p>Putting everything under the Firefox brand dilutes it to meaninglessness.