My coffeehouse nightmare (2005)
I don&#x27;t know why the title says from 2010, the story is from 2005, so take the prices with a grain of salt. Even in New Hampshire $2 for a good croissant* is very low.<p>I have a few close friends who are cafe owners in NH (and when the time is right I will probably open one as a &quot;side project&quot;), and even here, getting a low-volume cafe or a two-person cafe working well, with staff dedicated to preparing food at bad margins is unlikely. Instead focus on coffee coffee coffee or raise your margins until you&#x27;re happy to sell every item.<p>I don&#x27;t think he understands the leeway he has on prices. Imagine the article his competitor (still in business) didn&#x27;t write. It goes like this: &quot;We doubled the prices of food expecting demand to go down, but it went up!&quot;<p>Humans, they aren&#x27;t rational. And the &quot;coffee buyer&quot; breed of human, they are hardly the price-sensitive crowd. At least in New Hampshire, you already lost the price sensitive crowd to Dunkins. Forget them. Sell the amazing $3.50 croissants with pride. The people who crave it will come no matter the price.<p>* there are no good croissants in New Hampshire.