Publishers Haven't Realized How Big a Deal GDPR Is
In fact, I think the author is underestimating the impact, right here: &quot;Of course, making this change will have a dramatic impact on your revenue for single-visit traffic, because you basically have to design your ad model to work completely differently from how it works today.&quot;<p>No, it will basically make a newsmedia site unprofitable.  I think it is the EU that has not fully thought this through.  Most of the news industry is already sickly, financially, and they mostly have no model other than advertising (with a very few exceptions).  The reason all this data got collected, was to try to make the advertising valuable enough that they could sell it.  It may be that it never really worked, but it sure won&#x27;t work without it.  I think either the EU will backtrack on this once they see that Google and Facebook can easily force people to consent (because people consider those websites too valuable to do without), but most other advertising-supported media cannot; or they will see that the long-term impact of this is that it accelerates the current death spiral of newsmedia, as all ad spending goes to Google and Facebook and almost no one else.<p>I leave it as an open question as to whether this would be a good or bad thing.