What happened to tablet sales?
<i>&quot;The iPad 2 is still in use today,&quot; IDC Senior Analyst Jitesh Ubrani tells TechCrunch. “The [original] iPad Minis and Air are all still in use today. They were being supported by Apple until very recently. People have been hanging onto these devices and they’re finding that they work just as well as they did when they were released&quot;</i><p>It&#x27;s simply true. I have a iPad 2 and iPad Air 2, and both run fine. The former still on iOS6, so it is fast. Most people who upgraded iPad 2&#x2F;3 to iOS7+ regretted doing so, and replaced their device.<p>It&#x27;s Apple&#x27;s fault, if they want more sales they shouldn&#x27;t fragment and confuse the customer with the whole iPad Air 2 not updating for years, than two iPad Pro models with higher price, and now the 9.7 model.<p>People want faster hardware and new features with every model, otherwise there is no reason to switch and replace an otherwise good working device. It&#x27;s the same for smartphones, tabets, notebooks and PCs. Only that tablets are in-between phones and notebooks, and many people around the world just got their first access to internet and only own a smartphone. So no tablet and notebook sales from those.<p>If a brand stagnates, people start looking elsewhere for new more exciting devices. For example in China tier 1+2 cities the last 6 months there is a new trend, iPhone 7 was a big let down in their opinion, and so you see more and more high end Android phones - it happends very fast.<p>To manufacturers of phones&#x2F;tablets&#x2F;notebooks&#x2F;desktop: produce new better models with new exiting features. Why is my 2010 notebook has the same spec as 2017 models, despite new ones that meet even the spec cost almost twice as much? Why is dual core in 2017 models still almost the only option? Where are the augmented reality camera features in smartphones and tablets?