Ad tech firms test ways to connect Google’s FLoC to other data
I might be missing something, but wasn&#x27;t it part of the plan? Of course the goal was to offload the actual interpretation of the FLoC id to third-parties, as FLoC id themselves do not have any semantic signification.<p>Not saying this is ok, but this was the plan from the beginning, being able to offload responsability far from Google. This article[1] actually shows what it&#x27;s like for an advertiser.<p>[1] :<a href="https:&#x2F;&#x2F;cafemedia.com&#x2F;early-status-of-the-floc-origin-trials&#x2F;" rel="nofollow">https:&#x2F;&#x2F;cafemedia.com&#x2F;early-status-of-the-floc-origin-trials...</a><p>EDIT: Did not finished the article before posting, they actually talk about cafemedia&#x27;s work.