Apple targets car production by 2024, eyes ‘next level’ battery tech: sources
This is starting to make increasingly more sense even though Apple making a car seemed laughable a few years ago.<p>Apple is fundamentally now a company that can move immense amounts of capital into new industries with the underlying ethos of user experience. Apple Card was perhaps a dipping of the toes moment.<p>In theory, Tesla shouldn&#x27;t be worth what it is because the tech behind it is increasingly getting commoditized (though they work hard to stay slightly ahead). But people love Tesla and it&#x27;s the first choice EV because they&#x27;ve really thought through the UX of a semi-self driving car EV thoroughly.<p>Apple is just about the only company with a similar ethos and enough money and patience to be a viable competitor and have a competitive brand known for quality.