Apple announces Self Service Repair
Based on all the dumbfounded and cynical replies, I don&#x27;t think people understand why this is happening.<p>Anybody saying this is a response to recent anti-trust headlines doesn&#x27;t understand how a company the size of Apple works. When an announcement like this is made, it means this program has been in the works for YEARS.<p>My guess, this is all part of Apple&#x27;s slow shift towards a recurring revenue services model, and a better integration of customer &amp; business incentives.<p>It used to be, the worst thing that could happen to Apple was the customer stops upgrading their phone.<p>But now, when the revenue growth is coming from services instead of hardware, it doesn&#x27;t pay to piss off customers by making them buy a new phone a year early because the battery died.<p>The worst thing that can happen now under this new business model is the customer leaves the ecosystem or buys less services because they aren&#x27;t happy with the hardware.<p>Hence why you&#x27;re seeing Apple do things they never would have before. Capitulating on the MacBook Pro and rolling back on the Touch Bar, opening up to more repairability, etc. etc.