NIH director on why Americans aren't getting healthier, despite medical advances
&gt; We&#x27;re having serious conversations right now about whether this ought to be a special initiative at NIH to put more research into health communications and how best to frame those [messages] so that they reach people who may otherwise be influenced by information that&#x27;s simply not based on evidence. Because I don&#x27;t think you could look at the current circumstance now and say it&#x27;s gone very well.<p>If people are presented with accurate medical information and they choose to ignore it, at some point you have to accept their autonomy. At some point &quot;framing&quot; becomes propaganda and if ends justify the means, the authorities would be willing to lie in order to get their message across, making the problem of trust even worse.