Want people to do the right thing? Save them the guilt trip
I agree that framing issues in a way that allows people to avoid feeling like they have done something wrong is more effective. I also think most activists are aware of this.<p>I also think that crafting positive, uplifting messages requires a certain level of societal support. Hard to know what one could buy to stop police brutality right now, for instance. I suspect people will come up with things.<p>When I see a protest right now I don&#x27;t think about a carefully crafted campaign. I think about a tent revival[1]. Just like a tent revival, sinners are welcome as long as they already want to repent, but there&#x27;s not going to be a lot there to make you feel good if you aren&#x27;t a believer. I see the Social Justice left as being in a phase like &quot;young atheists&quot;[2] or young gay people go through when they first embrace their identity: loud and proud and insistent that others recognize their validity.<p>I think a lot of people mistake preaching to the choir as preaching poorly to the unconverted. It&#x27;s not unique in any way to the left - people often mistake messages that are intended for the conservative faithful as outreach and mock it for its ineffectiveness.<p>[1] <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Tent_revival" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Tent_revival</a>
[2] <a href="https:&#x2F;&#x2F;www.reddit.com&#x2F;r&#x2F;atheism&#x2F;comments&#x2F;8rjtsi&#x2F;young_atheist_phase&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.reddit.com&#x2F;r&#x2F;atheism&#x2F;comments&#x2F;8rjtsi&#x2F;young_athei...</a>