Identity Is Dead
Identity, Single Sign On, and &#x27;information gleaned for marketing&#x27; etc. are all different overlapping issues.<p>Truly there are almost zero situations in which an entity needs to know your real identity. You bank, surely, but you go into the bank to do that.<p>Single Sign on via Google and FB is now normative because they&#x27;re ubiquitous and convenient, and of course, FB id&#x27;s come with a greater possibility of legitimacy, and nice FB pixel marketing data.<p>I suggest that thre is something that could work, it just needs to be put forward by a credibly entity that for whatever reason feels it&#x27;s in their interest, whereupon those interests are not entirely conflicted with the individuals right to privacy.