Tea infuser startup Teforia shuts down
They may not have understood their market, either. Most people who go out of their way to get good whole leaf tea enjoy the process, the tea ware, etc. It’s like people who enjoy guns and accessories for guns? This is trying to sell them a gun at 10x markup, without any details on the quality of the shooting, and promising they’ll never have to buy any accessories for it.<p>It’s priced for very high income tea enthusiasts, with features that strike against everything a normal tea enthusiast enjoys.<p>For $100 and cheap packets this would fly, targeting people who currently don’t care about that (tea bag users.) But then, the margins would be shit and you’re trying to compete against an already simple and cheap tech.<p>What demographic were they hallucinating?