The next Google
I think &#x27;more customization&#x27; which is a theme with a lot of these alternatives is a fundamental dead end. I don&#x27;t know where this persistent myth comes from that people love choice and tinkering, because they clearly don&#x27;t. There&#x27;s a huge cost associated with having to make choices, and one feature of successful modern apps is that they&#x27;re frictionless. That&#x27;s why TikTok is so successful. There&#x27;s no login, no user chosen social graph, everything&#x27;s abstracted away.<p>And that&#x27;s by the way why Google is still successful as well. Because it literally still is a simple box where you put a question in and it gives you answers without needing to do anything else. The only way to beat that is to make it even better while not making it more complicated which is very hard to do.