How I'm going to compete with Calm and Headspace
I think you need to reframe your pitch. Your messaging is heavily focused on &quot;not being just another app with points and badges.&quot; Yet, the primary mechanism of your app is receiving coins (points) to buy plants (badges), which all gets put on a rated monthly calendar (points) representative of your mood (badge). And then in your roadmap you even mention wanting a leaderboard (points and badges).<p>Your entire concept is points and badges, so trying to make it sound like something completely different comes across as disingenuous and somewhat antithetical to the actual purpose of the app. You&#x27;re probably not going to attract users with that strategy.<p>More importantly, I think you&#x27;re missing a huge part of the marketing picture. You&#x27;re banking on paying for influencer placement and random TikTok luck, and then saying you&#x27;ll make your own content &quot;sometime down the road&quot; and &quot;when you can afford to.&quot; But if you can afford to pay influencers, you can definitely afford to make content, at which point you&#x27;d be making additional revenue while also promoting your app to a captive and targeted audience.<p>And since you need to at least be producing a minimal amount of social media content as standard business practice, it&#x27;s not exactly a huge leap to be producing longer form content. In fact, it would make far more sense to focus on producing videos that serve as their own content and marketing, but can also be cut up into social media posts.<p>The most obvious example would be to start your own ASMR YouTube or Twitch channel based around the garden concept. Perhaps even integrating it, so that watching the ASMR videos will grow your garden. The material startup cost for a market-competitive ASMR channel is roughly $1,750 worth of equipment, and that includes a capable computer, monitor, camera, video capture device, lighting, audio interface, mics and all of the necessary cables. For the same amount of money you spend on influencer placements, you could pay two people to produce and edit videos, and at that point you are simultaneously creating highly reusable content, generating additional revenue, marketing and legitimizing your brand, and creating a dedicated community around your product -- all while avoiding paying some influencer to get 1&#x2F;100 the results.<p>That&#x27;s just one of countless methods that don&#x27;t involve sinking your entire budget and available time into hoping something goes viral on TikTok. Content is king. If you&#x27;re not the one creating it, you&#x27;re paying a heavy price to the people who are.