The Great Lightbulb Conspiracy (2014)
Not altogether different from tech. today. Ie. Year 1 nobody owns a light bulb, so sell an incredibly efficient bulb. Year 10 everybody owns bulbs so cheapen the product to increase sales. While today we have incredible free service to grow market, then when the market had matured and growth falls and lock-in is complete reduce service to monetize.<p>Somethings never change.