Companies must stop using Google Analytics
My sister-in-law (girlfriends brothers girlfriend, not that it matters) recently studied for a data analytics certification. Actually several.<p>The entire course (located on here: <a href="https:&#x2F;&#x2F;medieinstitutet.se" rel="nofollow noreferrer">https:&#x2F;&#x2F;medieinstitutet.se</a>) is based on Google Analytics.<p>Now her entire value is tied to the use of Google Analytics, she will almost certainly fight very hard to ensure that these skills remain relevant, nobody would want to retrain for 6-12mo on new analytics systems (or, god forbid, not be an analyst at all!).<p>I think we don&#x27;t really assess the amount of lock-in we allow when we learn something that supposedly makes our lives simpler. Google Analytics was sold as a solution to you making your own analytics, because that&#x27;s hard! and the cost is that google gets your information too- which most webmasters don&#x27;t care about individually.<p>However now we&#x27;re in a situation where at least a few thousand people depend on this <i>precise</i> tool existing, and will be economically useless if it is banned.<p>Personally I find this astonishingly foolish of the people who train exclusively on these tools instead of first principles and primitives.<p>That said; we also have &quot;Cloud Engineer&quot; as a job title, so I&#x27;m not sure we will learn this lesson.