The bait-and-switch hidden in today’s cookie announcement
The announcement says it wants to &quot;protect consumers&quot;, but it changes user tracking from opt-in to opt-out... How about ensuring that companies stop tracking people unnecessarily?<p>I see so many websites – even club websites or private blogs – that have a cookie consent banner, but which wouldn&#x27;t actually need one if they&#x27;d just turn off Google Analytics. I just don&#x27;t get it.