Apple's famous walled garden is starting to show cracks
This is not about &quot;cracking the walled garden&quot;; we&#x27;re comparing, well, not apples and oranges as much as Apples and Netflixes.<p>This is about laying the groundwork for Apple&#x27;s new video service -- the question was always whether they wanted to use it as a way to sell overpriced TV pucks, like they&#x27;ve traditionally done with their services, or it was going to be its own thing. they wanted to have everywhere. If you&#x27;re surprised that they&#x27;re choosing &quot;have it everywhere,&quot; it&#x27;s probably because you haven&#x27;t been following the mounting tidbits of Hollywood noise about the original content being produced for Apple. We&#x27;re not talking about Carpool Karaoke anymore. We&#x27;re talking new shows from J.J. Abrams, Steven Spielberg, Oprah Winfrey, Ron Moore, Damien Chazelle. We&#x27;re talking about new children&#x27;s programming with Peanuts and Sesame Street. Shows starring Jennifer Aniston, Steve Carrell, Chris Evans, Reese Witherspoon, Aaron Paul, Jason Momoa. A series based on Isaac Asimov&#x27;s Foundation.<p>The point is, there is serious firepower happening here, to the point where it&#x27;s pretty clear this is not &quot;service as adjunct to hardware.&quot; This is Apple establishing an actual entertainment division.