Advertising as a source of dissatisfaction: cross-national evidence
Isn&#x27;t this what you would expect?  Advertising fundamentally is trying to convince you that you need something.  If you&#x27;re perfectly happy with your current situation then what else would you need?  So the advertising has to convince you that you&#x27;re not happy but that there is a product that you can buy that will increase your happiness.<p>You&#x27;re basically being negged by advertisers.