Dropbox Is in Talks with Advisers for Possible 2017 IPO
Can someone explain the value proposition of Dropbox to me? They don&#x27;t do anything that their competitors (OneDrive, Box, Google Drive, etc.) don&#x27;t do better. Their UI isn&#x27;t spectacular. They only really have one big product. They charge an insane amount for what they do offer. Their file sync is difficult to control and has an uninspiring client.<p>I get that people end up used to Dropbox, but what do they have to attract new users? Why do people see value here? A decade on, first-mover advantage isn&#x27;t going to get them (or anyone) very far. It seems like their whole company is a competitor&#x27;s marketing campaign away from being basically irrelevant.<p>It seems their one hope is business. But why would business choose Dropbox over Office 365, Box, or Google Drive. All of them seem to offer better collaboration&#x2F;productivity tools. Office Delve is incredible. Google Drive is Google Drive. What&#x27;s the value here?<p>And then I read articles like these:
- <a href="http:&#x2F;&#x2F;www.theverge.com&#x2F;2015&#x2F;9&#x2F;22&#x2F;9372563&#x2F;dropbox-really-is-a-feature" rel="nofollow">http:&#x2F;&#x2F;www.theverge.com&#x2F;2015&#x2F;9&#x2F;22&#x2F;9372563&#x2F;dropbox-really-is-...</a>
- <a href="http:&#x2F;&#x2F;www.bloomberg.com&#x2F;news&#x2F;articles&#x2F;2015-06-24&#x2F;dropbox-is-struggling-and-competitors-are-catching-up" rel="nofollow">http:&#x2F;&#x2F;www.bloomberg.com&#x2F;news&#x2F;articles&#x2F;2015-06-24&#x2F;dropbox-is...</a>
- <a href="http:&#x2F;&#x2F;www.businessinsider.com&#x2F;the-clock-is-ticking-for-dropbox-2015-4" rel="nofollow">http:&#x2F;&#x2F;www.businessinsider.com&#x2F;the-clock-is-ticking-for-drop...</a><p>What am I missing?