The End of Video Coding?
&gt;To address the <i>disconnect</i> between researchers in academia and standardization and the industry users of video coding technology,<p>This annoys me quite a bit. Because then it list out the so called large-scale video encoding from Facebook, Twitter, and Youtube. As if Video Encoding are only done by OTT providers. And the Video Encode from iPhone ( Consumers ) TV broadcast ( the good old content distributor ), livestream of events from Sports to Olympics.. etc doesn&#x27;t matter. It is a very Silicon Valley mentality, and shown in AOM &#x2F; AV1. After all they are creating their own codec for their own use. While other industry codec organisation will have to take care many &quot;edge&quot; use case.<p>&gt;So how will we get to deliver HD quality Stranger Things at 100 kbps for the mobile user in rural Philippines? How will we stream a perfectly crisp 4K-HDR-WCG episode of Chef’s Table without requiring a 25 Mbps broadband connection?<p>It is interesting this 100kbps bitrate and rural Philippines  comes up. Because this is the exact same quote from Amazon&#x27;s video specialist Ben Waggoner mentioned on Doom9.<p>Shouldn&#x27;t we be a little more realistic with the bitrate? We have 20 years of experience and research and yet we still don&#x27;t have a single Audio codec ( two dimensions ) that could perform better then MP3 128Kbps at half the bitrate. Opus only manage to slightly edge it out at 96kbps, and that is with selected samples. There is only so far we can go, 100Kbps is barely enough for Audio. And we have Massive MIMO, and 5G, both will bring immense capacity increase to current Network. There is so much in the pipeline to further increase efficiency, capacity, lower latency, cost, and power. It is a little hard to think designing a 100Kbps for Video.<p>Currently Youtube streams 1080p AVC @ ~2.2Mbps. Which seems to be fine with most people already, especially on Computer &#x2F; Tablet or Smartphone Screen Size. HEVC can probably do similar quality with 1.5Mbps. VVC should be aiming at below 1Mbps. Netflix is doing 15Mbps 4K Streaming with HEVC ( And people are complaining about quality already, I have no idea why I don&#x27;t watch Netflix) VVC should really be aiming at better quality with 8Mbps.
We should aim we specific bitrate and resolution with Real World Encoder as anchor, and specific quality to achieve.