Choose Boring Technology (2015)
I&#x27;m generally a fan of this, but following this too closely will eventually kill your company. Every currently boring technology was once a new hotness and eventually companies that are willing to try new things, or startups based entirely on new things will eat your lunch because they&#x27;re more efficient, faster, etc.<p>Put another way, this is a very fragile strategy. It consistently protects you from small, limited downsides, while opening you up to the occasional collapse. An organization which is constantly experimenting with new things will pay a consistent cost for all the failed experiments, but they are opening up themselves to huge upsides if one of them works.