Google and Facebook ad traffic is 90% useless
I really thought I was crazy when I thought that a 99% bounce rate is unreal, even for my highly specialised product sites which cater to a very niche audience. But I ultimately came to a similar conclusion; no matter what ads I come up with, it&#x27;s money down the drain, and I&#x27;ve never had a single conversion that came through the door that way. I&#x27;ve spent untold thousands on paid ads. I learned a great deal about which keywords to target, and mimicked the reputedly successful approaches of my competitors. Nada. Would have been better off shoveling cash into an open pit.<p>The only customers I&#x27;ve gained through web marketing have been organic, coming through bona fide referrals on other sites. The &quot;hit rate&quot; on that has been pretty good, suggesting that the blame can&#x27;t lie entirely with my crappy sites...