Google has been rolling out Chrome's “Enhanced Ad Privacy” via a popup
I am not sure if this change is really a bad thing.<p>I don&#x27;t really know, how the current wild west of online ads works and who stores which data about users.<p>But if Google throws their weight behind the idea that a common set of informations is used, which is completely under the control of the user, easily accessible and changeable, maybe that is a good thing? Maybe no more &quot;header bidding&quot; which sends the users data to a gazillion companies?<p>I guess it just needs a browser API call to see what data is stored in your browser? So it is easy to check?<p>It might also be leveling the playing field. So small websites can get ad revenues similar to big websites. Currently, small websites get something like 1&#x2F;100th per pageview of what big websites get. If &quot;the user is interested in toasters&quot; is all that is needed to raise ad revenue, maybe that is fresh air to finance the indie web.