40% of California's small businesses died in the last two years
Not surprising, I see so many downtown areas still closed in the SJ area. It&#x27;s tough to open a business when the people in the area don&#x27;t have the money to buy your products.<p>When 2&#x2F;3rd&#x27;s of the nation are paycheck to paycheck, even in an affluent area like SJ, if your business is not providing something extremely essential, then you are effectively marketing to just 1&#x2F;3rd of the population with money.<p>This tautology that has been spread through out our society that &quot;rich people create jobs&quot; is absurd, demand creates jobs, and decent paychecks create demand. So when paychecks have been stagnant for 40 years, what do people expect is going to happen?