India's salesmen face ruin as Ambani targets mom-and-pop stores
&gt; &quot;As Reckitt&#x27;s distributor, I used to be like a prince in the market,&quot; said Shah. &quot;Now the buyer tells me, &#x27;See how much you&#x27;ve been ripping us off!&#x27;&quot;<p>&gt; &quot;We will employ guerrilla tactics,&quot; said Dhairyashil Patil, president of the All India Consumer Products Distributors Federation, which represents 400,000 agents of local and foreign consumer firms. &quot;We will continue to agitate,&quot; he told Reuters, &quot;we want (consumer goods) companies to realise our value.&quot;<p>&gt; Back in Sangli, traditional distributors said they have at times chased down Reliance vehicles and confronted drivers, alleging unauthorised deliveries.<p>It&#x27;s difficult to have sympathy for the middle-men skimming 5-10% in this story, especially with excerpts like these.