Getting Press for Your Startup
Small tips i learned when doing interviews (as journalist and as tech founder):<p>Ask the journalist what kind of story s&#x2F;he wants to do and what role you play in this story.<p>It doesnt matter if it&#x27;s about you or a general topic - understand what kind of basic arc&#x2F;message&#x2F;pov s&#x2F;he wants to do. In 99% of the cases their job is not to be &quot;investigators&quot; but tell entertaining stories and they are usually happy to share their idea of the article.<p>- Help getting to the content s&#x2F;he needs. Share the right infos, the right contacts, industry insights. Essentially help as much as you can creating the ideal article.<p>- Also make sure to create soundbites that work as quotes. Quotes tend to be highlighted in articles.<p>- Make sure to connect the journalist with more useful contacts and help finding new ideas for articles.<p>- Last but too often forgotten. Have good press images ready of you and your product. Some that work portrait, some that work in landscape. Some that show a business look, some that show a more personal look (depending on the story the journalist goes for)<p>hth - good luck!