Tesla's Spending on R&D and Marketing, Compared to Other Automakers
Tesla generally does not spend on external advertisement but they do spend money on marketing and the two shouldn&#x27;t be conflated (the former being only part of the latter). In fact the article itself points out that &quot;Tesla is a marketing machine&quot;. From their own social media presence, to blogs, to presence on influencer channels, to brand-referral programs, even Musk&#x27;s role itself when facing the public is part of their marketing and Tesla certainly spends money and hires people for it. What they do not do is go through traditional, external, ad channels, they essentially manage their brand presence themselves, but they certainly do have one.