Ask HN: What's my profitable startup worth? (detailed stats provided)
Congratulations on your success thus far.<p>There are several pricing models one can use for small business valuation. In this case, your company earns revenue using advertising (AdSense and affiliate). Companies like this are priced differently from e.g. SaaS startups which are in turn priced differently from companies selling enterprise desktop software.<p>The industry standard for ad revenue companies is a 20-24x multiplier on the most recent (sustained, not outlying) monthly profits. Specifically, it would be the following:<p>(20..24(135&#x2F;12)) = 225 - 275<p>There is your answer. Your company would likely fetch between 225k (cheap) to 275k (expensive). Most folks on marketplaces like Flippa (which is where predominantly ad-revenue companies like yours are brokered) would value it as such.<p>There are other factors which can inflate the price of your company to maybe a 30x monthly profit valuation, but in general that will be the range. It&#x27;s good that most of your traffic comes from organic searches, advertising arbitrage is risky and often results in a downgrade.