So you want to be a consultant? (2005)
&gt; Have &quot;customers&quot;, not &quot;clients&quot;<p>This point is huge.<p>By thinking of those whom engage your services as customers and not clients (or even worse; &quot;users&quot;), it serves as a reminder that while what a consultant offers is often specialized and hard-to-find skills, those same skills are only of value if they serve to benefit the customer.  Within reason, of course.<p>This was stated in another way by the author:<p>&gt; A client implies that the consultant is superior, while customer suggests that the consultant is beholden.