Steve Jobs licensed Amazon’s one-click patent for $1M in one phone call
&gt;So he called up Amazon and said, “Hey, this is Steve Jobs,” ...<p>And &quot;Amazon&quot; replied:<p>&quot;Hello, Steve, my name is Adrian, I will be happy to help you.&quot;<p>Seriously, it is not like he cold called &quot;Amazon&quot;, he already knew whom to contact exactly, had already met the relevant executive (or the CEO) personally many times, etc., etc. , and the actual deal was probably closed after several weeks of meetings, a formal legal review and what not.