iOS 11 Security [pdf]
Apple seems to be investing heavily in security and privacy, but I&#x27;m curious to see if they can actually convince the average consumer to care (and&#x2F;or buy into their security narrative, depending on your level of cynicism). So far, the convenience and features offered by their competition (at the expense of user privacy) seem to be a stronger draw.<p>I figure either (A) they&#x27;re trying to carve out a niche of hardcore consumers who do care, or (B) they&#x27;re trying to play a long game, hoping that broad sentiment shifts towards valuing electronic privacy. If it&#x27;s the former case, I think they&#x27;re doing fine; these kinds of whitepapers will reach most of those who care, and periodic news articles (&quot;Terrorist iPhone unable to be unlocked!&quot;) will reach the rest.<p>If it&#x27;s the latter, I think it&#x27;s a pretty big risk given the scale of their re-education task (the pool of users willing to sacrifice personal privacy for other benefits, i.e. Google and Facebook&#x27;s bread and butter) and the potential pushback they&#x27;ll receive&#x2F;have been receiving from governmental sources.<p>What does HN think? Is this a viable business differentiator for them, long term? Or will they have to shift to the &#x27;dark side&#x27; of personalized data and services to remain competitive in the future?