The Perils of Audience Capture
It&#x27;s more economics than psychology though right?<p>Everyone is in search of an audience, or in economic terms, each producer is in search of consumers.<p>Once you find a market you can tailor your fit to suit that market. I might start out making leisurewear, but when I discover most of my sales is sweat-pants, I&#x27;m likely to focus my attention there, creating more designs in a narrower niche.<p>&quot;influencer&quot; is a recent career option, so it seems like it&#x27;s full of unknowns, but clearly it&#x27;s the same processes. First find an audience, then do whatever it takes to enlarge that audience and make them &quot;buy more tickets&quot;.<p>Music, movies and TV are the same - you might think Jean Claude van Dam movies are formulaic, but clearly he has found an audience that likes that formula. He can&#x27;t make a romcom because his non-fans won&#x27;t give it a chance, and his fans won&#x27;t pay for a romcom.<p>If you find a sudden audience by going viral, then clearly you&#x27;re going to try and hold that audience by repeating the formula. And wacko theories always attract good repeat customers, for reasons which are pretty obvious.<p>One person has perfected this to the point where his audience gives him $250 million when he loses a race, as long as he claims it won. Hmm, maybe influencer isn&#x27;t such a new job after all (just a new job description).