Mastodon’s eternal September begins?
Twitter’s model is between an individual and their followers, which is bad for organisations because the individual leaves and takes the followers with them.<p>Mastodon allows companies to own those relationships on their server.<p>For example, I can have the BBC Mastodon server, and all the accounts are @bbc. If the employee leaves, they lose the account. The BBC can do their own moderation, but still be connected. Smaller organisations can do to the same for customer support. They can own the advertising and the UI. And if Mastodon goes weird, they can take their URL with them. They can add their own plugins rather than being dependent on the API.<p>I think this is a big reason why Mastodon is getting attention, rather than simply being an alternative place for  cool kids to hang out.