Bad UX: How Booking.com deceives clients
Booking is the website with the highest density of dark patterns per pixel I&#x27;ve ever seen.<p>Red texts hurrying you to make a reservation in virtually every &lt;div&gt; on the page (&quot;only 2 rooms left&quot;, &quot;someone just made a booking&quot;, &quot;12 people looking&quot;, &quot;Booked N times today&quot;, &quot;You&#x27;re lucky to see this room, normally it&#x27;s booked!&quot;, &quot;You&#x27;re lucky to see it for $50, normally it&#x27;s more expensive&quot; etc.).<p>All of those texts are flashing&#x2F;animating so there&#x27;s a lot of moving things on the page.<p>When you&#x27;re idle for a while and switch the tab in the browser, after coming back you get a popup urging you to make a reservation. Basically you&#x27;re sweaty after the process.<p>I reserved my hotel lately with Booking and I will actively try to avoid in the future if possible.