Why Big Companies Keep Failing: The Stack Fallacy
I don&#x27;t buy the arguments in this article. For example, the whole part about why Google failed with Google+ is just wrong IMO. It wasn&#x27;t that Google wasn&#x27;t capable of building a good social network. If anything, I (and most people I know) preferred the design and interface of Google+. The problem was that Facebook already had a huge head start, and all your friends were already there. Facebook was &quot;good enough&quot;, and there wasn&#x27;t a big enough incentive to want to switch to Google+.<p>If anything, large companies often miss out on new trends and changes in business and technology, but it&#x27;s not solely because building that one new layer &quot;up the stack&quot; is so technically hard or different.