Data points that Facebook uses to target ads
When people purchase GQ or Vogue, they are buying it as much for advertisements as for editorial content. When someone flips through one of those magazines, it&#x27;s like they appreciate the designers hiring models, taking pictures, and sharing it in the magazine even though both they and the reader paid. Take the ads out of GQ or Vogue and there is almost nothing there.<p>If I create an ad on Facebook and people click on it, leave comments, and share it, Facebook will mark it as quality content and discounts the price per impression. It seems that Facebook wants to create the ad experience of GQ or Vogue and gives money incentive for advertisers to do it.<p>Facebook knows I&#x27;m into technology and web development. There are lots of great products for web developers created every month. Facebook is a way for companies to find people who are interested in their products. It helps people learn about new products and it helps companies target people who are interested in their new products.<p>There was a fundraising concert last year for a local charity. I volunteered $300 and time to do Facebook advertising. It yielded several thousands of dollars in ticket sales. For $300 Facebook let me communicate to people who really cared about either the bands who were playing or to people who really cared about the project what was happening. Facebook let me target people who like Candelbox within 40 miles of the venue.<p>This is good. I don&#x27;t understand why people hate on it so much.