TikTok is scary good. It's digital crack
I am having difficulty finding TikTok&#x27;s addictiveness. My job depends on understanding consumer apps, so in the past 1.5 years, I&#x27;ve been trying TikTok anew every 3 months, each day at least trying to spend 10 minutes on it no matter how uninteresting I find the content to be, but end up giving up after 3 to 7 days each time I try. I swipe quickly past uninteresting content, stay on mildly interesting ones, and make sure to click like or add comment on interesting ones, in order to send signals to AI.<p>I&#x27;m not embodying any fake persona, just trying to find what I would find interesting. I just don&#x27;t get addicting content. I even try searching so that TikTok would get explicit keywords from me.<p>I subscribe to a bunch of email newsletters and RSS feeds, check Reddit and Twitter daily, and check HackerNews morning and night, and I have no problem finding interesting content every time I open these things (Twitter being least interesting to me out of this list).<p>I like software engineering, business, product management, marketing, and technology industry generally. I don&#x27;t believe I am so far from regular consumers: I check out mainstream videos on YouTube like MKBHD and even subscribe to his podcast (This is to show I find content for &quot;mainstream consumers&quot; interesting, though I work in tech and know more about tech things than MKBHD&#x27;s target audience).<p>Can someone help? Why is the whole world praising TikTok while I am failing repeatedly?