Mac Pro: Failure and Future
Apple imagined a world where everybody did all their work on iPads and the laptop was a relic from a forgotten age.<p>We might get there one day, but NEVER while Apple maintains closed-garden approach to iOS.<p>Apple allowed its &#x27;Pro&#x27; lines (less so MacPro and more so MacBook Pro) to start catering to its biggest buyers - consumers who had lots of money and simply wanted &#x27;the best&#x27;.  And back in 2012-2013, the &#x27;Pro&#x27; lines were really well regarded amongst professional users which re-inforced in the consumers mind that they were the best.<p>Apple focussed on thinner and slicker looking devices and added gimmicks such as touchbar and cylindrical cases.<p>Suddenly we find that the MacPro hasn&#x27;t been updated in years (yes Mr Schiller <i>CAN&#x27;T INNOVATE YOUR ASS</i> indeed) and the MacBook Pro can handle the same amount of memory as it did over 3 years ago (battery you say Mr Schiller? Well most &#x27;pro&#x27; users will sacrifice some battery life for performance and those that don&#x27;t want to do that could have gone for regular MacBooks).<p>The Pro lines aren&#x27;t so well regarded anymore and Apple will watch slowly as those rich consumers who propped up sales dwindle.  Maybe Mr Cook and co will wake up and actually realise they should rather just drop the pro line than consumerize it.<p>iPads could have done so well in the pro space if they&#x27;d supported proper integration with Macs and could be used as extension devices rather than exclusively as replacement devices - but no - Apple had to try will a market that simply isn&#x27;t there into existence.