Media Websites Battle Faltering Ad Revenue and Traffic
Is that honestly a surprise to anyone at this point? Sure Facebook I might not fully understand, but at least it&#x27;s highly targeted, even if it may not generate revenue for the advertiser.<p>Most of the companies buying ads are in the business of sell &quot;actual products&quot;, which means that you need the catch the buyer when their in a buying mood. There&#x27;s little point in trying to peddle my goods on Mashable, people simply aren&#x27;t in the right mindset at that point.<p>Google on the other hand, that&#x27;s where people go to find the sellers, reviews and specifications. It makes a ton more sense to do your advertising in that setting.<p>Sure ad blockers might be hurting the revenue of online media companies, but that only because they&#x27;ve taken ads to such a ridicules extreme. It made no sense to try to sell me a TV and lure me into online poker when I&#x27;m reading a news article. It just contributed to my desire to kill of those ads.