Apple is building the metaverse substrate
Something that&#x27;s dawned on me for the last few years is that Microsoft basically settled on the idea that the modern operating system is effectively done, which I suppose is true, but then they stopped creating technologies to build on top of Windows all together.<p>It was as if they said, OK, here&#x27;s the supermarket, now vendors, create stuff and we&#x27;ll stock the shelves.<p>Except everyone publishing software today that isn&#x27;t a game developer is targeting the web. Which means the best software you&#x27;re going to get for Windows that isn&#x27;t long-lived incumbent software like Creative Cloud is going to be... over Google Chrome (or Microsoft Edge).<p>OK, but Microsoft is in the best position to create great, integrated, first-class technologies that build on how great Windows is. But they don&#x27;t. I have mixed feelings about this, because when Apple does it, they basically put people out of business.<p>But here&#x27;s the thing, in 10 years time, you&#x27;re going to have Windows, which is still just, and will continue to be, Windows. And macOS, and iOS, and tvOS, and every other Apple OS, is going to be so much more. And they already are so much more.<p>For those who haven&#x27;t experienced it yet, or can&#x27;t afford Apple products, they&#x27;re missing something that just hasn&#x27;t happened in computing in any other period of time I can immediately think of.<p>Or, idk, I&#x27;m blind because I think Apple products are so great. The lattermost is probably more likely.