Jack Dorsey says it’s time to rethink the fundamental dynamics of Twitter
It&#x27;s time to rethink twitter and launch another service.<p>Readers want to see the content they select, in the order they select, from people&#x2F;posters they find interesting. Have conversations and maybe connect with people they follow.<p>Posters want to control their feed and who sees it, control the conversation a bit more, perhaps pay for better tools to curate replies, get rid of spam&#x2F;trolls etc, have their complaints about stalking&#x2F;nazis&#x2F;trolls taken seriously by someone who cares.<p>Advertising is at the root of the problems of Twitter because <i>advertisers are their only customer</i> - they are forced by their bottom line to find ever more inventive ways to boost impressions (the overwhelming notifications, the dystopian &#x27;home&#x27; view which shows you content selected by twitter, showing likes, plays for engagement&#x2F;eyeballs rather than quality, and now this new &#x27;interest-based network&#x27; idea which lets twitter select content). Facebook suffers from the same disease - they must own your feed and your attention, any user control hits their bottom line.<p>The solution is of course the radical option of removing advertising entirely.<p>Readers should always be free as they donate their time and attention.<p>Posters with thousands of followers (whether businesses or individuals) would happily <i>pay</i> for better tools to manage their readers, manage the feed, manage responses to posts etc. Some of them would pay quite a lot for more control&#x2F;access.<p>Journalists, traders, businesses, developers would pay for access to a firehose of data and ways of working with that data (public data with user permission of course).<p>I&#x27;d pay to broadcast on a version of twitter without ads, nazis and trolls, wouldn&#x27;t you?