A bike parts company ditched Amazon to support indie shops instead
I am happy the parts company is ditching Amazon, but its so much more important for us consumers to ditch amazon. I have cut my amazon purchases down to only 16 total items this year so far ( down from ~50 in 2020 ) and I am now only ordering from Amazon as a last option when I cant find what I want anywhere else. That brief glimpse of the Amazon future where all stores are shut down, and we can only ever buy things online, and everyone is an amazon serf was such a wakeup call as to what we were heading towards. I just hope enough people can jump ship to keep a functioning non amazon centric supply chain.