Vets today are like doctors yesterday
&gt; Many of the conditions that vets see don’t have specific drugs associated with them (or even high quality studies), so vets often have to get creative.<p>&gt; If I want to market to doctors, I’m best served by having high-profile researchers in that specific indication and high profile studies. Ideally, I’d also get a change to the treatment protocols, too. If I want to market to vets, I’m best served by having well-known speakers (who don’t necessarily specialize in that indication) and well-run (not high-profile) studies.<p>&gt; There&#x27;s something sad about what American physicians have become.<p>Yes, we have an expectation today that medical procedures be backed by scientific evidence of efficacy. It&#x27;s not like the &quot;good ol&#x27; days&quot; where doctors had carte blanche to do whatever they want. If you want to market a product without scientific evidence that it works, go ahead, just don&#x27;t do it when people&#x27;s lives are on the line.