What the Heck Is Happening at Apple?
Is this whole thing satire? I&#x27;m taking it as serious, but maybe the joke&#x27;s on me...<p>&gt; these new Macs seem to have gained an average of $200 over the preceding models of the same size. What makes Apple think they can get away with that? Apple can get away with that because it always <i>has</i> gotten away with it.<p>So, inflation has gone up 10.7 percent since 2010, which is just over $200 on a $2000 laptop.<p><a href="http:&#x2F;&#x2F;www.bls.gov&#x2F;data&#x2F;inflation_calculator.htm" rel="nofollow">http:&#x2F;&#x2F;www.bls.gov&#x2F;data&#x2F;inflation_calculator.htm</a><p>Seems like a bogus assumption to suggest that Apple is &quot;getting away&quot; with something. What comparable companies with comparable products have left their prices untouched since 2010? The Big Mac went up more than 20% since 2010.<p>&gt; Apple fanboys are proud to be the first and proud to have spent so much. It’s a luxury thing, I suppose. [...] This very durability presents a problem for Apple<p>I&#x27;m totally confused. Apple has a problem because it&#x27;s products are <i>too</i> good? The products outlive your cheap shitty Windows laptops 3:1, yet only luxury and status explains why people buy Apple products?<p>&gt; All Apple needs is a new product category, right? Another iMac, iPod, iPhone, iPad will do nicely. Where is it? It isn’t anywhere and in that sense Apple has lost its mojo.<p>Same argument every year. This one has been used every year that a new product category was introduced, because it&#x27;s deemed not new enough. How many product categories have been introduced since Apple started, or even since the iMac? And how many years have elapsed since then? It&#x27;s a strange myth or fail or arithmetic to think Apple has done something mind glowingly innovative twice a year for the last 15 years.