At all-hands meeting, Musk tells employees Twitter may go bankrupt
So, normally, ad businesses are pretty immune to high level drama. When you pay for eyeballs, even if the owner is a schmuck, the eyeballs themselves don&#x27;t drop that drastically. If a bunch of advertisers drop you, other ones will swoop in for those eyeballs at the lower price.<p>A key thing he leaked today was that <i>only 30%</i> of Twitter&#x27;s ad revenue was performance based. For the other 70% of brands on Twitter, they are only there because they <i>wanted</i> to be there. No one is losing money by pulling Twitter ads. No one is swooping in to replace them.<p>Soooo... on one hand Musk is probably just being Musk here. But I&#x27;m not sure that one of the things that didn&#x27;t happen here is that the Twitter board and executives, understanding that there was no real path to near-term profitability and an impending downturn, forced a now-broke guy to cash them out.