Apple's amusingly round reuse figures
They forgot to count the 2204# (1000kg) of self-congratulatory PR value extracted. Kind of ruins their bragging rights though, when you realize how much usable material they&#x27;re recovering on the cheap. They&#x27;re basically just doing the obvious, efficient and profitable thing. It has taken markets a long time to catch up with how obvious it is, though. As metal prices go up, it will become even more profitable, and they&#x27;ll be glad they already have the infrastructure in place.