What is the unique value proposition of selling honey?
This reads like some kind of allegory, but I really cannot tell for what... But taking it in the somewhat literal spirit: we have a good analogy in the market with free range eggs.<p>Here in Australia, &quot;free range&quot; hens must be kept at no more that 10,000 head&#x2F;hectare (or 1 sqm of land per hen). This is massively better than battery hens, which are kept at as low as... 0.03 sqm of cage&#x2F;hen. The animal welfare benefits are huge, battery hens have a truly horrible existence, to the point where I believe that it is immoral to farm them in this way.<p>But some producers are advertising lower stocking densities, some 6 sqm per hen and others even 10 sqm. They are charging a small premium for their eggs, and some people pay it, because they like the idea of animals being treated well.<p>So yes, many people are prepared to pay a bit extra for ethical treatment of animals. Even people (if that where the original post was pointing at).