Hacking Is the Opposite of Marketing
I don&#x27;t understand the continuous hate or disdain for marketing.<p>Saying hacking is the opposite of marketing is like saying lounge chairs are  the opposite of camels. Neither makes the least bit of sense.<p>Who do you want - your buddy that can pull your teeth out with a pair of rusty pliers (wow, hacking!!!) or a board certified dentist that specializes in orthodontics, or surgery using specialized tools?<p>Nobody ever said McGuivering is bad, mind you. Who has never used a penny for a screwdriver? But who the f wants to do that for everything? Who wants to create their own custom operating system that will take 18 months to create before you can even use a computer, which of course, you make from plywood, horseshoes, and and the blood of 13 virgins. Create your own hacked toaster, chairs, microwave oven, electric automobile...who the hell has time to hack everything that they need in life.<p>But back to marketing. All what marketing means is to let people know, by any way that works, is that you have a thing that can help other people. As they say, what good is creating a cure for cancer in your basement, and never tell a single soul about it? That&#x27;s just dumb. You think that people will know by magic? I mean, even word-of-mouth is marketing. Everything is marketing, if it means letting people know. Posters, flyers, emails, cold calling, tv ads, radio ads, giving seminars&#x2F;webinars, web sites - everything is marketing that let&#x27;s people know that you have something that can be useful for  them. Even supermarkets and department stores are actually marketing - people go to them not to buy things, but to see what is available, what choices are available, and THEN buy what they need. Stores are pure marketing, that&#x27;s their primary purpose, and then, after you see what they got on their shelves, THEN you make the purchase. Sure, some people may buy things without looking and reading and looking at all the alternatives, but that&#x27;s only because they already did it in the past.