A $500M call option on home gyms
People who are into fitness don&#x27;t need apps to track their fitness. Their fitness routine has nothing to do with technology and they get questionable value out of something they could do much better with a notebook and a spreadsheet.<p>Lay people who are not into being fit are the audience for all these ridiculous things that don&#x27;t help them get or stay fit because what it takes to be strong and fit cannot be derived from apps. You have to know how to prioritize, fitness has to be in the top of that priority list, you have to have the skills to create and stick to a routine. You have to know how to manage your time, how to get enough sleep, how to eat, how to move your body - like how to hip hinge for example - what activity you enjoy, how to achieve goals. A fitness app isn&#x27;t going to do any of these things for you.<p>These things are ridiculous. As a powerlifter I&#x27;m trying to imagine what intelligent doo-dad they&#x27;d try stick with us, and the most interesting things I&#x27;ve seen are the bar velocity tools, but unless you&#x27;re strong enough to compete, I doubt you give a shit. I don&#x27;t think barbell sports are a billion dollar investment market though for a gadget.