The Rise and Fall of Pixel QI
The problem is that Amazon has a virtual monopoly on the e-reader market.<p>If Kindle doesn&#x27;t adopt a given technology, it won&#x27;t be commercially viable in the US.<p>With no competitive market place for e-reader products, consumers buy whatever good enough technology Amazon sells.<p>There might very well be a high end screen tech that people would pay for, much as how Apple discovered people are willing to pay for higher resolution LCDs on their laptops and smartphones<p>But without hardware diversity in the e-reader market, that higher price point may never be found, and as such many promising technologies will never have a chance to be further developed and come down in price.