Don't Mess with Texas
My god, this is amazing. They marketed their anti-litter campaign as a state-pride manly-man issue to great success. I love it. Very intelligent hack.<p>This is also a very interesting story about the importance of diversity on a team. While TXDOT wanted to go with &quot;Please Keep Texas Beautiful&quot;, this guy knew the kind of guy he had to convince wouldn&#x27;t listen to that stuff. Brilliant.<p>There&#x27;s another one (less successful though still successful) which I remember just because it&#x27;s so catchy: <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Click_It_or_Ticket" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Click_It_or_Ticket</a> . When I had family visiting from elsewhere you could just say &quot;Click It or Ticket&quot; and they&#x27;d get it. Sure the real reason I want them to wear the seatbelt isn&#x27;t because of the ticket, but the slogan combined with the fact that I can outsource the argument to the state is great.