Study: marketers question effectiveness of retargeting ads
The ads should have an easy to use way of giving feedback that actually does something the viewer wants.  For instance, it could allow the viewer to say (with a couple clicks, and without leaving the page):<p>I already purchased this<p>I already purchased a competing product<p>I am not interested in this anymore<p>I was never interested in this<p>I don&#x27;t want this displayed because it might reveal something private to an onlooker (example: gift purchase for spouse)<p>I&#x27;m not interested in this product but I might be interested in competing products<p>I&#x27;m in the market for ______________ and I don&#x27;t mind getting ads for them<p>Thanks for the reminder, not now but maybe later<p>Ads that track me really annoy me<p>This would allow the viewer to feel more in control (assuming the advertiser actually attempts to respect their wishes) as well as giving them valuable feedback (that they can decide for themselves how meaningful it is). It might reduce the number of people that install ad blockers.<p>I&#x27;m one of those that these ads are likely to be effective on: I often browse Amazon or Ebay and don&#x27;t make a purchase, but will purchase it later when I&#x27;m reminded and am in the right mood to spend a bit of money. I don&#x27;t mind them tracking me....most of the time.  Right now I&#x27;m seeing a lot of ads for skateboard wheels, digital pianos and Dremel bits.... and I actually kind of like those ads because those are things that make me happy, and I have no ill will whatsoever for people that manufacture those things. I also have no ill will for the site I am on and would like them to have a revenue model.<p>But I don&#x27;t want them constantly trying to sell me women&#x27;s bikinis just because, in a moment of weakness or boredom, I clicked on a picture of a cute girl because I wanted to see it bigger....and they won&#x27;t simply let me tell them that.