When Zuckerberg Asserted Control, Instagram’s Founders Chafed
I&#x27;m not sure that Facebook using Instagram as a way to funnel people back to Facebook is a great strategy. Companies need to be willing to cannibalize themselves or someone will do it for them.<p>I don&#x27;t know if Zuck had the foresight at the time, but Instagram has obviously been an amazing hedge against apps like Snapchat. People like Instagram and Snapchat partly because they are less formal than Facebook, most users don&#x27;t even know that Facebook owns Instagram, my girlfriend is always shocked (and a bit annoyed) when I tell her.<p>I think it&#x27;d be smart to simply enhance Instagram&#x27;s ad platform and be willing to cede Facebook MAU over to Instagram, at the end of the day the dollars all go to the same account.<p>If people start to become dissatisfied w&#x2F; Instagram because of &quot;Facebook-ification&quot; that may open up a market for a new competitor.