MPEG: A crisis, the causes and a solution
&gt; <i>AOM will certainly give much needed stability to the video codec market but this will come at the cost of reduced if not entirely halted technical progress. There will simply be no incentive for a company to develop new video compression technologies</i><p>I don&#x27;t think is correct. The driver for innovation in video compression technologies will continue to be the practical problems of encoding and distributing video. The quest for smaller video file sizes while maintaining quality is what has driven the development of VP8 to VP9 and now to AV1. Smaller video file sizes directly help reduce the costs of companies like Google, Amazon, Netflix, Hulu, Apple, etc. and I don&#x27;t see that changing any time soon. There will be an AV2 eventually.