How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study
So...to me this article illustrates the dramatic differences in objective and mentality between bootstrappers and VCs.<p>This VC looks at this idea, figures out that in order to own the market and make $fuckton, they&#x27;d have to spend &gt; $fuckton.  Decides to bail.<p>As a bootstrapper of businesses, I look at this case study and go &quot;well yeah of course it&#x27;ll take $fuckton because you&#x27;re haven&#x27;t focused on a narrow enough niche&quot;.  Which of course they haven&#x27;t because you can only make $shittons from niches, not $fucktons (where $fuckton is up to an order of magnitude larger than $shitton).<p>It&#x27;s a very different set of expectations.  $idea might not be investable as a VC, but if you can really define a specific niche, get a toehold, and patiently build from there, $idea <i>might</i> have merit for a bootstrapper.<p>(All that said I don&#x27;t think this particular idea has legs based on the reasons identified in the &quot;Regarding competition&quot; section and also from my own limited experience in the music space).