Apple’s ad business set to boom on the back of its own anti-tracking crackdown
Marketing campaigns often convince people to think things, however subconsciously, i.e. Lincoln is associated with Luxury or X cereal is a wholesome breakfast.<p>What I hadn&#x27;t seen until this was a marketing campaign that actually proselytized so many into proclaiming the message for free. On HackerNews, Reddit and in public places you&#x27;re likely to find someone vouching for Apple&#x27;s privacy practices sometimes with the same verbiage that&#x27;s on the billboards! Maybe that&#x27;s a testament to Steve Jobs&#x27;s lasting marketing impact.<p>I personally see the incentive structure which makes Apple more privacy-friendly than say Google. But I&#x27;m deeply suspicious of such a convenient message that the largest corporation in the world puts its resources behind. Also, being more privacy-friendly than Google and being privacy friendly are two different things.