NeuroOn, the smart sleep mask: not a medical device, but better than a coin toss
Amazon marketplace, kickstarter, and etsy have unleashed a FIREHOSE of pseudo-medical products (And other consumer products) that review systems and regulators are just not equipped to handle.<p>A startup that I wish would happen would be a truly NON biased review organization - eg consumer reports but for the internet age.<p>Not just a consumer reports as digital first but an organization that is able to respond to the deluge of new products &amp; product claims we see as consumers.<p>We were recently trying to buy a foam mattress and immediately got sucked into this huge vortex of misinformation to the point that I just gave up.<p>On the one side you have &quot;mommy bloggers&quot; yelling &quot;tempurpedic offgasses give you CANCER!&quot; and linking to a group of similar non-scientific studies.<p>On the other end is a group that says &quot;latex is the only all natural foam!!!!&quot; but then links to amazon products made in Thailand &#x2F; etc full of mispellings &#x2F; no oversight &#x2F; etc.<p>Or the recent expose of how truffle oils (1) don&#x27;t actually contain truffles.<p>It&#x27;s insanity!<p>Clearly the FTC isn&#x27;t the solution @ this point to oversee consumer protection.<p>(1) <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=12453103" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=12453103</a>