The Phone That’s Failing Apple: iPhone XR
Apple&#x27;s problem is that their rate of innovation has slowed down. iPhone generates over a 100 Billion dollars in revenue. Per year. If any company has the resources to innovate it is Apple.<p>Apple, here are some free ideas. Some of these ideas go beyond the phone and into cell networks. If Google can do that ( <a href="https:&#x2F;&#x2F;fi.google.com" rel="nofollow">https:&#x2F;&#x2F;fi.google.com</a> ) why can&#x27;t Apple?<p>- Improve cellular reception. We are now heavily reliant on our cell phones, yet half the time our cell phones don&#x27;t work because we are inside a building or not close to a tower and so on. This needs to be fixed ASAP. Apple has the resources to do something about this. Here are some ideas:  <a href="https:&#x2F;&#x2F;www.wired.com&#x2F;2014&#x2F;02&#x2F;steve-perlman-pcell&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.wired.com&#x2F;2014&#x2F;02&#x2F;steve-perlman-pcell&#x2F;</a> and <a href="https:&#x2F;&#x2F;www.artemis.com" rel="nofollow">https:&#x2F;&#x2F;www.artemis.com</a> Quote: &quot;pCell delivers 5G performance to standard LTE devices&quot;<p>- Improve cell plans. Why are we paying for voice, text and data separately? The only thing we should be paying for is data. Voice and text should go over data. Apple needs to disrupt.<p>- Improve user experience. Here are some really cool ideas from Microsoft: <a href="https:&#x2F;&#x2F;www.theverge.com&#x2F;2016&#x2F;5&#x2F;5&#x2F;11595564&#x2F;microsoft-3d-touch-kinect-gestures-windows-phones" rel="nofollow">https:&#x2F;&#x2F;www.theverge.com&#x2F;2016&#x2F;5&#x2F;5&#x2F;11595564&#x2F;microsoft-3d-touc...</a><p>- Improve TV. There is a TV app on my iOS, but it doesn&#x27;t seem to do anything interesting. This needs to be more like tv.youtube.com<p>- Fix design. Fire Jony Ive&#x27;s a$$ and hire some real designers. Apple used to be insanely great at design. Now they are a nobody. Take a look at HomePod. It is an amorphous blob. Every single Bose speaker looks better than HomePod.<p>- Get rid of flat design, it is an unusable mess (see <a href="http:&#x2F;&#x2F;uxcritique.tumblr.com&#x2F;" rel="nofollow">http:&#x2F;&#x2F;uxcritique.tumblr.com&#x2F;</a> ). You don&#x27;t need to bring back leather and stitches, but you absolutely need to bring physicality back into UI design in order to improve usability.