Apple’s new App Store tax on ads is a direct shot at Meta
Apple&#x27;s position on this is really untenable as they market the iPhone as a device for work as well as personal communication. In the policy, they are saying that you can only buy ads without IAPs if it&#x27;s some kind of multimedia campaign management app. Fine, that makes sense if you&#x27;re running a corporate marketing campaign. How does it make sense if you&#x27;re a small business running a small-time campaign? This is yet another overreach of the IAP model. It makes some kind of sense to have it for purchases that unlock app features or content, but IAP to buy an ad on Facebook makes no more sense than an IAP to buy a real-life piece of furniture: the terms of the transaction are completely outside the scope of &quot;stuff the app does&quot;.