Nike Acquires NFT Startup
I&#x27;ve always thought the sweet spot for NFTs&#x2F;cryto is not these random coins run by random developers.  The sweet spot would seem that it enables already trusted big brands to make their own de-facto corporate currencies.  Sort of like a next generation loyalty program&#x2F;gift card&#x2F;airline miles program on steroids.<p>Nike would gift you some Nikecoin for every purchase of Nikes you buy.  You can then gift Nikecoin to your friends or buy more Nikes with them.  Unlike airline miles, the ledger is openly tracked and the companies can&#x27;t devalue them every year like airlines do.<p>At the extreme end I could see an application where Nike lets people trade Nike sneaker futures.  Nike would actually store the physical Nikes in some climate controlled warehouse.  Sort of like oil futures where most traders wouldn&#x27;t know what to do with an actual barrel of oil.<p>The benefits for Nike are that its sort of like arcade&#x2F;casino virtual bux - loyal consumers disassociate Nike purchases from hard earned USD and spend more.  Nike traders don&#x27;t have to pay taxable gains until they convert to USD.  And you lock-in money into the Nike ecosystem.