Choose Firefox Now, or Later You Won't Get a Choice (2014)
What always strikes me about these pleas is how familiar they sound.  They&#x27;re reminiscent of all the things we &quot;should&quot; -- eat better, exercise more, lower our carbon footprint -- and I suspect they all see just about the same level of long term success.<p>Firefox did well when their only real competitor (MS) was actively trying to make their own browser bad in order to preserve the relevance of the desktop OS and their dominance in that area.<p>Now that they have a competitor (Google) which is actively trying to make their own browser good in order to increase the relevance of online services and their dominance in that area, Firefox hasn&#x27;t fared so well.<p>I don&#x27;t necessarily disagree with the author of this post, but it doesn&#x27;t seem like moral high ground alone is going to make Firefox any more successful than the other things we &quot;should.&quot;<p>What I wonder about is what larger systemic or structural shifts would have to occur for Firefox and the other &quot;shoulds&quot; of the world to have a chance.