Ticketmaster recruits pros for secret scalper program
This is super sleezy and I think Ticketmaster is one of the most awful companies in the world. But given the ridiculous levels of scalping that goes on every day (including all the companies that attempt to normalize it, like StubHub), doesn&#x27;t it all imply that the fair market price of a lot of tickets is way higher than what they sell for? Obviously demand is way outstripping supply or people wouldn&#x27;t pay $500-$1000 for $100 tickets on a daily basis.<p>By making all event tickets available at exactly the same time for an effectively-lower-than-market price, of course professional scalpers are going to snap up almost all of them and normal people without scripts won&#x27;t be able to compete. I wonder what would happen if tickets went on sale for a really high price (like $500 each) and then the prices kept dropping automatically every hour until they were all sold. That would kill a lot of advantage that the scalpers have.<p>I guess customers would hate it and promoters would hate it, but I wonder if there isn&#x27;t some other kind of sales model that would make this kind of sleezy self-scalping less profitable. Because with market forces this strong, companies are going to do anything that is legal-ish to get a piece of it. If Ticketmaster doesn&#x27;t figure out a way to get a piece of the massive resell market, they are essentially just giving away free money to StubHub (from their point of view).