Yahoo CEO Marissa Mayer Faces Morale Challenge
You need to own and exploit a monopoly in order to grow into a true tech heavyweight.  Facebook has social (and all the traffic and user data that comes with it), Microsoft has the OS and utilities, Apple has the OS, hardware, and apps, and Google has search and (tbd) Android apps.  Unless you monopolize something of extreme value (user data or a platform), you should focus on just making money, although unfortunately Wall Street doesn&#x27;t value this very highly (see IAC).  Yahoo has a bunch of great second and third place properties (search, news, weather, email) but no monopolies, and for this reason even the transition to mobile under MM was unlikely to move the needle for them.  If they slimmed down and brought in the right kind of management the core properties could be extremely profitable.