Google: End of the Online Advertising Bubble
&quot;Facebook on the other hand, has a better control of who is actually seeing its ads, and will benefit from the turmoil by gaining market share.&quot;<p>Did they pay you to write this?<p>Google ads in search will always be valuable because you can advertise nail varnish to people who have just searched for &quot;buy nail varnish&quot;.<p>This is also about the millionth post I&#x27;ve read which assumes that companies simply throw money at advertising and don&#x27;t run any statistics of their own. Simply, if you spend a lot on an ad campaign for a product and your sales don&#x27;t go up, you notice that and rethink your next campaign. CPM and all that are at best proxy metrics for the thing you really care about, &quot;are our profits&#x2F;sales up&quot;.