Apple walks Ars through the iPad Pro’s A12X system on a chip
Apple are paving the way to A-chip laptops, not only by building excellent tech, but also PR-wise.<p>Their last keynote was clearly a gymnastics exercise to ignore Intel CPUs and dismiss laptop performance while later praising their own chips which power a tablet that has no software ready to use that much speed.<p>The fact that one of the most secretive companies executes a PR-stunt by providing an exclusive interview to one of the most respected tech outlets only confirms this strategy. Expect similar movements in the following months.<p>Now, it is only a matter of &quot;when&quot;, not &quot;if&quot;, Apple will start selling laptops with their chips.<p>As as an aside, this strategy is extremely similar to the one they used when dropping the headphone jack on the iphone: &quot;leak&quot; the news to a respected outlet, perform damage control before the keynote, and test the reaction of the market. When they introduced the headphoneless iphone, that topic was so beaten up that it got much less attention compared to a surprise revelation.