Marketing is scary for a solo developer
Here&#x27;s the thing. Developers are generally perfectionists and marketers are realists. As a Developer, I am naturally uncomfortable with marketing because my default view is that I don&#x27;t want to lie or over-promise and I don&#x27;t like fluffy claims.<p>Marketers and sales people <i>can</i> be less bothered about facts but I think much of the time, we just think that, the truth is that there can be a lot of fact-based marketing but also you just have to remember that your product will never be a perfect fit and neither are any of your competitors but you can sell anyway because you are making your customer&#x27;s life better, not perfect!<p>Imagine you are selling something like a Toyota SUV. Is it perfect? No. Is it the best price-point? Possibly not; the best MPG? Probably not but I am selling a package, a vehicle that ticks a lot of boxes for someone and ultimately something that is better than the competitors in some ways and worse in others.<p>If I am uncomfortable selling the Toyota because the MPG isn&#x27;t the best it could be, I am not saving the customer from disappointing MPG, I am pushing them to a competitor and taking away the benefits that they would get from a Toyota.<p>If your product solves a problem, assuming it isn&#x27;t garbage, then it will be better than competitors in some ways and worse in others. You can market it accordingly!<p>Good luck.