Uber, Google and others pay London Evening Standard for favorable coverage
The few details actually asserted -- <i>&quot;the partners have also been promised a special monthly print section themed to individual projects&quot;</i> -- sounds very much like native advertising. There&#x27;s also an omission of details about how the paid editorial coverage would logistically work, e.g. how reporters&#x2F;editors would be assigned stories, and what direct control, if any, the client would have over the news staff. So this basically sounds like native advertising and sponsored content, via special inserts. This is something that traditional media has done for awhile:<p><a href="http:&#x2F;&#x2F;www.tbrandstudio.com&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.tbrandstudio.com&#x2F;</a><p><a href="https:&#x2F;&#x2F;www.theatlantic.com&#x2F;sponsored&#x2F;house-of-cards&#x2F;the-ascent&#x2F;271&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.theatlantic.com&#x2F;sponsored&#x2F;house-of-cards&#x2F;the-asc...</a><p>The other part of this is that paid editorial content -- i.e. news stories that are not disclosed as being ads -- would seem to violate the UK&#x27;s advertising standards:<p><a href="https:&#x2F;&#x2F;www.asa.org.uk&#x2F;type&#x2F;non_broadcast&#x2F;code_section&#x2F;02.html" rel="nofollow">https:&#x2F;&#x2F;www.asa.org.uk&#x2F;type&#x2F;non_broadcast&#x2F;code_section&#x2F;02.ht...</a><p><a href="https:&#x2F;&#x2F;www.asa.org.uk&#x2F;news&#x2F;online-influencers-is-it-an-ad.html" rel="nofollow">https:&#x2F;&#x2F;www.asa.org.uk&#x2F;news&#x2F;online-influencers-is-it-an-ad.h...</a>