The 'Fuck You' Pattern
&quot;Wow, fuck you. I just wanted to look at cats.&quot;<p>&quot;Well, fuck you, too. We&#x27;re here to sell ads.&quot;<p>It&#x27;s not about dark patterns, that&#x27;s just a second-order effect. It was never about dark patterns.<p>This is the implied agreement. You understand it, or you don&#x27;t. And if you don&#x27;t, I guess you haven&#x27;t been on the web in the past decade or something.<p>What? You thought it was fair that a company spends millions in technical infrastructure and staffing so you can sit at home and spend your time looking at cats for free? No, they have your attention and they&#x27;re going to connect you to organizations who will pay for it.