Leaked Snapchat emails: Anti-gun group told to pay or NRA ads may appear
I have to wonder how much this was intentional and how much was very poor communication.<p>My initial response was that it&#x27;s a horrible shakedown, but on reflection, I wonder if it really was just Saliterman acting in both Everytown&#x27;s <i>and</i> his own best interest.  <i>If</i> it&#x27;s a common tactic for the NRA to advertise where possible during anti-gun media, and if it&#x27;s something Snapchat does not involve itself in mediating for journalistic purposes, then it&#x27;s entirely possible the team that offered Everytown the free media deal <i>inadvertently</i> set them up to have the NRA run messages during their event, and Saliterman was trying to come across as &quot;hey, I would have advised you against this for this exact reason, as the NRA is trying to get in on your ad spots and that&#x27;s not something we can really prevent.&quot;<p>How you interpret it is probably highly dependent on your opinions of the companies involved as well as how it is presented here.  I only wonder because it seems like it&#x27;s in vogue to call out bad behavior of tech companies right now, and that undoubtedly leads to <i>at least some</i> articles that purposefully misinterpret events to convey that story.<p>To be clear, this story certainly makes it sound like a shakedown, and it very well may be. I have no idea if that&#x27;s what happened here, and I doubt at this point we&#x27;ll ever know know that it&#x27;s in the realm of PR spin for damage control, but given that <i>both parties</i> refused to comment, I think chances are high that we&#x27;re getting the author&#x27;s assumptions rather than something reasonably close to the truth, whatever that may be.