Twitter takeover: how a year of Elon Musk rendered the platform useless
1 year since Elon Musk bought Twitter&#x2F;𝕏<p>- Rebranded as 𝕏.
- Launched the beta of audio&#x2F;video calling.
- Improved the live streaming quality.
- Launched Ad revenue share program for the creators.
- Started paying the creators twice in a month.
- Paid ~$20 million dollars to creators.
- Creators have 10x since June.
- Time spent on Communities increased by 300%
- ~550 million monthly active users
- ~500 million posts everyday
- ~100 billion + impressions every day
- 1.5 million sign ups everyday (up 4% from last year)
- People are spending 14% more time on X
- Ninety percent of the top 100 advertisers have returned to X
- Video views 90% up as compared to last year.
- Introduced recruitment &#x2F; jobs feature for verified organizations.
- Announced that full open source algorithm will go live soon.
- Reached a new all-time high of user-seconds.
- Improved ad experience
- Increased group chat size to 200 people.
- Launched 𝕏 Pro
- Announced the retirement of Circles feature.
- Lowered the eligibility threshold for ads revenue sharing from 15M to 5M
- Rolling out vertical video ads for brands.
- Rolled in pic-in-pic feature for videos on web.
- Improved communities experience
- Announced the removal of tweepcred system.
- Added live streams on the top bar of the feed.
- Improved live streaming &amp; tested game streaming.
- Launched the immersive video player.
- Made the process of reporting a post easier.
- Launched job cards under recruitment feature for verified business organizations.
- Improved the UI by removing headings from the links
- Announced the ability of group calling on 𝕏
- Renamed 𝕏 Blue to 𝕏 Premium
- Announced the removal of block feature except for DMs.
- Major upgrades to videos and media.
- Announced that the company is close to break-even financially.
- Secured money transmission license in multiple states for 𝕏 payments.
- Introduced video downloads for verified users.
- Testing not a bot program in New Zealand and the Philippines to fight bots
- Added an ability to limit replies to verified users only
- Launched expanded bios on the web
- Made communities accessible in more countries
- Added ID verification on web.
- Added an ability to hide likes.
- Added a tab for verified followers on user profiles.
- Added an ability to accept dms from verified users only to prevent spam.
- Introduced dm support for the ad customers.
- Announced that 𝕏 will fund legal representation for users fired from their jobs for their 𝕏 activity.
- Included posts from communities in for you feed.
- Renamed notes feature to articles that will have no character limits.
- Added highlights tab to the profiles.
- Improved account analytics.
- Linda Yaccarino joined as new CEO.
- Elon Musk to continue working on product design &amp; new technology.
- Launched early version of encrypted dms.
- Added an ability for community admins to spotlight their community in the profile.
- Reduced child sexual abuse material by around 95% since the acquisition.
- Introduced voice dms &amp; tweets.
- Introduced highlights tab on profiles.
- 90% of the bot accounts are now deleted.
- Introduced an ability to upload long videos.
- Improved advertisement &amp; brand safety.
- Updated the auto-reply to their press email to &quot;we will get back to you soon&quot;
- Introduced formatting for long form posts.
- Extended the community notes availability to more countries.
- Introduced individual reply to dms &amp; custom emoji reactions.
- Started recruiting.
- Launched faster playback &amp; mini player for videos.
- Added an ability to allow dms from subs only.
- Continued Ux&#x2F;Ui improvements.
- Added list search feature to web.
- Reached 550 million+ total active users.
- Released subscriptions for creators.
- Open sourced the code for recommended tweets.
- Removed legacy checkmarks.
- Prioritized the verified accounts to fight spam &amp; bots.
- Added air play button for videos on iOS
- Incorporated as X corp.
- Added an ability to fast forward&#x2F;rewind videos on 𝕏.
- Became the most downloaded &amp; #1 news app in multiple countries.
- Improved ad relevance.
- All time low hate speech levels.
- Removed child porn.
- Introduced rate limits to prevent data  scraping.
- Added fast forward&#x2F; backward feature to videos.
- Launched subscriber only replies.
- Launched spaces on web.
- Added an ability to hide the blue checkmark.
- Reduced scam accounts.
- Most of top 100 advertisers have now returned to spending on ads.
- Released new features in the shortest time period in X&#x27;s history.
- Improved engagements for advertisers.
- Exposed truth via Twitter files.
- Removed censorship.
- Restored free speech.
- Launched long form tweets.
- Introduced Multiple organization affiliate badges.
- Announced the discontinuity of Twitter circles feature.
- Improved post analytics.
- Community notes debunking propaganda &amp; misstatements.
- Introduced verified badges for organizations.
- Tipping, Payments,  ability to edit video clips within the app, new features for live streams, feature to gift X premium subscription, X video app for Smart TVs, Account status (ability to check if a user is shadow-banned and a reason for the same), Translation feature for videos, ability to rewind the live spaces, improved media tab on profiles, ability to sort posts and comments, semantic A.I. Search, ability to change price of subscriptions, global search for Jobs, similar posts, more x premium plans,  live streaming via PS5&#x2F;XBOX, Removal of Interaction counts from main timeline coming soon.