The life and death of email read tracking
Marketing guy here.<p>75%-80% open rate for many of my campaigns tells me the title is misleading, those pixels are firing in all the major providers.<p>Putting people in email&#x2F;SMS funnels based on which emails they read is ENOURMOUSLY beneficial to my clients.<p>This is something that&#x27;s really very basic.<p>Client Sells Widgets. He sends 3 emails to email base on small widgets, green widgets and cheap widgets.<p>If the client opens one of these but not the other, does it not make sense to send further information that is relevant to their interest? I mean, if they open the green widgets email on my funnel, they will be getting A LOT MORE green widget emails because they will be moved from funnel to funnel based on their activity or lack thereof.<p>Good email tracking is part of good marketing. Something I do see commonly is tech founders looking down on marketing. This leads to low budgets and attracting low quality candidates. Modern marketing tools are like machine guns. And most marketing people are like chimps. So that&#x27;s why you see silly emails like &#x27;I see you are opening my email, why don&#x27;t you answer&#x27; - which is insane from a marketing point of view, why creep people out? So silly.<p>Good open rate data gathering results in you not knowing that it&#x27;s being tracked. You simply get more targeted stuff and less stuff that is outside your interest.<p>Back in 01 when I started in digital marketing, good attribution of sales and marketing was something people spent 7 digits creating custom solutions. Now we can string a few SAAS providers together and get amazing details. It just needs to be set up intelligently.<p>Having said all of this: of course I don&#x27;t allow images to display by default on my email provider. But I&#x27;m privacy minded and most people aren&#x27;t. Which is fine, the world is diverse and that&#x27;s a good thing. I love choice.