The Age of PageRank Is Over
I&#x27;ve been using Kagi the last few months. I&#x27;ve never had a reason to complain about its search results - they seem to work plenty well enough day to day that I don&#x27;t really &#x27;notice&#x27; them. Like most, I now search reflexively, as an extension of the mind, so I only &#x27;notice&#x27; search when it&#x27;s bad.<p>What really excites me is that is that I&#x27;m paying them. That sounds odd, but seriously. It&#x27;s incredibly refreshing to know that the company providing my search results has an incentive to make things better for _me_ and not a legion of advertisers. With Google I can&#x27;t help thinking about every keypress being logged to optimize sales pitches at me. I just don&#x27;t feel that with Kagi, because I&#x27;m paying them.<p>Sure, they might be logging every keypress (I don&#x27;t actually think they are, but you never can tell) but even if they were, I could be reasonably certain they were doing it to retain my subscription, which probably means making my search better, not selling me other stuff.<p>It&#x27;s a priveleged position to be in, and the economic argument isn&#x27;t watertight, but in the &quot;search as a brain extension&quot; space it still _feels_ premium, because it creates trust. And that frees up brain space for other things - like where the hell was that article I was looking for?