The case for ending Amazon’s dominance
The author does not offer ANY evidence for Amazon&#x27;s supposed &quot;dominance&quot;.<p>How exactly is Amazon dominating?<p>What percentage of online retail sales does Amazon have? What percentage of TOTAL retail sales (online and offline)?<p>And more importantly, how is Amazon&#x27;s market position harming consumers?<p>It&#x27;s remarkable that Tim Harford wrote this entire article without citing a single figure or statistic.<p>What seems to be going on is that there is a PERCEPTION that Amazon is totally dominating and monopolizing retail, but retail is so big that you can grow massively and have revenues of a $100 billion without coming close to being a monopoly.<p>Points to note:<p>(1) Amazon has no MOAT. Anyone can set up shop and start delivering things to people. There is no switching cost.<p>(2) Amazon has MASSIVE well-funded competition in all of its areas: online retail (Walmart), Cloud (Google), video streaming (Netflix), Books (the big publishers who own the content)<p>(3) You can live quite comfortably and cheaply and conveniently get almost everything that Amazon has to offer without having to use Amazon if you don&#x27;t want to (books, retail items, cloud services, etc.). This is not the case with pure monopolies like utilities,  or monopolies like Intel or Microsoft where completely avoiding them is a big pain for the average person.