Apple execs describe a “unique arrangement” with Netflix (2018)
I am pretty sure I read something similar before. Probably from Benedict Evans or somewhere else.<p>I think the most important issue from these email isn&#x27;t the lack of Alternative App Store, IAP, or 70&#x2F;30 split. It is that Apple Execs has <i>Zero</i> understanding of how other business works especially with respect to Internet or Software Services. They continue to think Netflix as a physical product ( As they often like to compare Physical Software distribution before App Store ) that is being continuously sold with recurring revenue like staples or other commodities.<p>Not to mention Netflix <i>knew</i> Apple were doing AppleTV+. Directly competing with them. I love how Apple complains about testing IAP as not OK as in we deserve our 15%.<p>So Reed made the decision to stop IAP. And reading all the emails from Apple execs, Eddy Cue often seems to be the culprit.<p>Steve From D5<p>&gt;<i>You know, because Woz and I started the company based on doing the whole banana, we weren’t so good at partnering with people. And, you know, acatually, the funny thing is, Microsoft’s one of the few companies we were able to partner with that actually worked for both companies. And we weren’t so good at that, where Bill and Microsoft were really good at it because they didn’t make the whole thing in the early days and they learned how to partner with people really well.</i><p><i>And I think if Apple could have had a little more of that in its DNA, it would have served it extremely well. And I don’t think Apple learned that until, you know, a few decades later.</i>