Sunsetting the Bethesda.net launcher and migrating to Steam
Is there a technical reason why Steam is a such a force in the space? People, myself certainly included, often criticize Apple for taking 30% of developer revenue for merely existing in it&#x27;s walled garden. Right or wrong, they control the ecosystem, so their ability to monopolize and heavily tax the App Store is unsurprising, they&#x27;re exercising their pricing power as much as they possibly can.<p>But how is it that on PC, where we have a mostly open field on which anyone can participate freely without a gatekeeper&#x27;s blessing, Steam managed to consolidate so much of the gaming marketplace that even a titan like Microsoft is throwing the towel and bowing to Steam&#x27;s cartelish 30%? I get that being the dominant two-sided marketplace of a given space is a strong network effect and moat, and consolidation is certainly convenient for users (I like having all my purchased games on a single account), but intuition tells me <i>Bethesda</i> doesn&#x27;t need Steam&#x27;s exposure to sell games or make new arrivals known (their announcement will go viral regardless), similarly to Riot, Mojang, Epic and co not listing on Steam. So I&#x27;ve always found it surprising they were dual listing their games in the first place, but the fact they&#x27;re now entirely giving up on direct selling is a testament to Steam&#x27;s might in the gaming industry.<p>Is Steam&#x27;s product particularly good and hard to reproduce from the publisher&#x27;s PoV, even one backed by Microsoft, to the extent it is hard to compete against with something like Microsoft Store? Or is this just another case of being early enough to establish the initial brand and let the self-fulfilling network effect kick in - with the userbase acting like gravity to bring in more users and developers - until it&#x27;s large enough that sheer force of habit&#x2F;inertia makes it quasi-&quot;indisruptible&quot;?<p>Either way, I found it fascinating how Valve turned into Steam, whether it was accidental or not, what a homerun pivot. Seems that is the way of the Internet, being first matters more than just about anything, having the superior product (not claiming there is one for game stores) is irrelevant if you&#x27;re remotely late, it just won&#x27;t matter how much cash you pour into a Microsoft Store or a Google+. My gut tells me Microsoft is salivating at the idea of buying out Steam, seems like a perfect fit for the conglomerate if it wasn&#x27;t for the scrutiny it would bring their way while they are positioning themselves as the good FAAMG.