Why is the wedding industry so hard to disrupt?
I spent some time researching this mostly because I was curious, but basically the answer to &quot;why are weddings so expensive&quot; and also &quot;why is it so hard to disrupt the wedding industry&quot; are largely the same in my opinion:<p>Because people have extremely high expectations for the major expenses of a wedding (venue, flowers, band, etc.).<p>The joke (and I even see it here) is that you can go to a baker and say &quot;I want a cake&quot; and they&#x27;ll say &quot;$20&quot; but if you say &quot;it&#x27;s for a wedding&quot; the price becomes $100. Why? Because if one iota of that cake is decorated incorrectly, the baker will hear hell about it - maybe not from your wedding party, but for every reasonable wedding party there are 99 expecting perfection.<p>So, it&#x27;s not a huge surprise to me that wedding vendors have been hard to disrupt - it seems logical to assume that mass market usually comes with a reduction in quality compared to bespoke (or at least a bespoke-like experience), and people mostly refuse that and are willing to pay a huge premium for weddings (begrudgingly, admittedly).