Giving a shit as a service
One of the interesting aspects of giving a shit is that it will lead sometimes to you doing things which are not in your short-term selfish narrowly-defined &quot;best interest&quot; but because you give a shit you&#x27;ll do it anyway.  Some of these lead to long-term value that is very significant but you can&#x27;t know at the time.<p>I was once asked by a client (bank) to take a call with one of _their_ clients (a pretty important hedge fund). I did this as a courtesy even though I thought our product wasn&#x27;t appropriate for the hedge fund.  Anyhow I get on the call and it&#x27;s the COO, the Chief Investment Officer, the CTO and a couple of other _very_ important people at this big fund. (ie a much more senior call than I really expected).  Anyway, because I give a shit, I told them our product wouldn&#x27;t really be right for them and explained why.  They thanked me and I heard nothing more of it.<p>Until a couple of years later where I offered a job out of the blue because one of the people on the call had been impressed by how I had dealt with it, and by pure coincidence his partner was a recruiter who was tasked with headhunting for a CTO role and he said &quot;hey you should check this guy out&quot;.