How Nike sold its first shoes
Shoe dog is a great book. It was really interesting to read him talk about his issues with liquidity and him lamenting the lack of VC funding at the time. Of course he doesn&#x27;t really address the downsides of VC funding but the local bank he works with is a quaint reminder of how far things have come. A good story and a great reminder that choice of founder partner is crucial to your success.<p>It contributes to my belief that there are way too many technical founders working on absolutely horrible ideas that would be able to the foundation for a great company but don&#x27;t have the skill set to determine what that is. I think after the impending recession when VC money dries up this skill will be in high demand.