Ethereum community has solved a major problem of the Internet: Single Sign-On
This is an extremely solved problem. Unless you have a dramatically interesting solution to the real hard problem, global account <i>recovery</i>, ordinary home users are effectively tethered to their email accounts, because that&#x27;s how you reset a login. Since you&#x27;re doing that already, &quot;Sign in with Google&quot; and &quot;Sign in with Apple&quot; are perfectly cromulent solutions and likely to continue dominating.<p>The actual last thing in the world home users want is an authentication system where credential loss is literally irrevocable.<p>Meanwhile, the real market for Internet SSO is at companies, and one of the major reasons companies deploy SSO is to have policy control (particularly: onboard and offboarding) of who has access to what. A globally distributed authentication fabric is actually an anti-feature for those people.<p>The actual last thing in the world corporate users want is an authentication system their IT department doesn&#x27;t control absolutely.<p>Part of what&#x27;s happening with ideas like this, and the reason Internet identity has been such a tar pit for the last 20 years, is that there isn&#x27;t one single service model for identity. Internet identity evangelists tend to overlook the fact that people have multiple identities on purpose.