Ask HN: We didn't get a single person to pay for our SAAS – what could be wrong?
Here are some random observations and opinions.<p>1. The screenshot at the top of the page seems to show some features, but I have to infer what they are. It would be good to automatically cycle through annotations to show what the little &quot;Expert&quot; badge and all the other features mean. Sell your product in a captivating way. The headline &quot;Become a PROFESSIONAL freelancer&quot; is a good thing to A&#x2F;B test, or to have rotate through words, e.g. &quot;Become a SUCCESSFUL freelancer,&quot; etc.<p>2. The demo video is way too small. Make it much bigger so users don&#x27;t have to squint. It&#x27;s also too long. There&#x27;s a time and place for a nearly five-minute demo video, but not this soon in the process. 30-45 seconds max.<p>3. The NDA feature is overhyped. I care much more about defining the scope of work and getting my clients to agree to my master services agreement or other contract. Does the product generate an agreement? Can I make a template for my agreement? More detail would be helpful.<p>4. I don&#x27;t find value in the personal assistant feature, personally. I want to maintain direct contact with my clients once we make contact. It actually freaks me out to have someone else talking to a client and potentially making promises I don&#x27;t agree to, or not behaving the way I&#x27;d expect.<p>5. As I scroll down the page, I&#x27;m not actually presented with a big call-to-action to start the signup process until I reach the bottom. This adds way too much resistance. Also, make the signup button green, or consider A&#x2F;B testing signup button color.<p>6. The signup process is difficult. Instead of just asking for a couple quick details (e.g. email address and name), it opens a modal window that presents huge resistance. There&#x27;s a splash screen adding yet another step to the process (you have to click TWICE to reach any form inputs).<p>7. The form is a Typeform full-screen modal form with a &quot;0% completed&quot; label. I hate Typeform forms, and I&#x27;ve found them to perform poorly in my own experience. For a signup process, seeing &quot;0% completed&quot; is a huge mental barrier. I immediately think &quot;ugh, this is gonna take forever, I&#x27;ll do this later&quot; and I might not come back.<p>8. I&#x27;m not told before or during this signup process whether I have to pay any money or what I get for free versus for pay. Use the signup process as an opportunity to reinforce features and benefits. Is there a trial period? I have no interest in filling out this complex form if I&#x27;m going to have to pay right away. I need to be able to take it for a test drive.<p>9. You force users to provide a LinkedIn URL. Not everyone uses LinkedIn, for good reason. If you don&#x27;t have a LinkedIn, you cannot proceed. You&#x27;re killing signups.<p>10. The signup process doesn&#x27;t actually work. It appears all it does is email you. So, it&#x27;s actually a &quot;contact&quot; form and not a &quot;signup&quot; form. Upon submission, it says &quot;Thank you! We&#x27;ll get back soon. If you have any questions reach out to [email].&quot; You&#x27;ve now dead-ended your user that is interested in your service. I doubt many will come back when you &quot;get back soon&quot; to them. Make sure you always give users a path forward, without manual intervention from you. Your post says, in all caps, &quot;NO ONE PAID&quot; -- well yes, you literally do not collect payment information or give users a path forward to payment.<p>11. Footer says &quot;Use of this site constitutes acceptance of our User Agreement and Privacy Policy&quot;. But you have neither. There are no links to a user agreement or privacy policy. This suggests to me that maybe I need to be concerned about how good the onboarding process is. This might seem like a small detail, but the site is marketing itself to web developers and engineers, who will notice these details.<p>12. Show success stories somewhere. Seeing an HBO Silicon Valley character screams &quot;we don&#x27;t have any users.&quot; Use real stories of people who have enjoyed using the service.<p>13. You mention in your post an &quot;Elite 100&quot; program where you give people shares. I don&#x27;t think this is compelling for most users, but perhaps it&#x27;s worth testing and experimenting with. Currently you appear to not advertise this anywhere. Your ProductHunt appears to include a link to it (&#x2F;100), but that redirects to the homepage. If the program isn&#x27;t detailed, it doesn&#x27;t exist.<p>14. Site needs proofreading throughout.<p>15. Pricing says $29 per month and then right below that says $10 per month. Which is it?