Apple unveils biggest update to Logic since the launch of Logic Pro X
I own Apple Logic and thus I&#x27;m grateful for the continuous updates. On the other hand, I&#x27;m mystified why Apple continues its investment in this audio program.<p>Yes, when Steve Jobs bought Logic from Emagic in 2002, it made strategic sense to fortify Apple&#x27;s &quot;software portfolio&quot; to make Mac hardware more attractive.  But that was before the surprising massive success of iPhones in 2007.  Now, it seems like sales of Logic would be a insignificant rounding error in Apple&#x27;s revenue.  If Mac software portfolio was that big a deal, I&#x27;m not sure why they discontinued Aperture instead of Logic.  It seems like there&#x27;s a bigger market of customers that would catalog and modify photos rather than record music.<p>Intuit sold off Quicken to a private equity firm and yet Apple continues to own and develop Logic.  I like Apple&#x27;s stewardship of Logic but I can&#x27;t understand its strategic value to today&#x27;s Apple.<p>Anybody have any thoughts on what Logic does for Apple that Aperture didn&#x27;t?<p>EDIT to several replies about &quot;enhancing brand image&quot;:  That&#x27;s plausible but AVID Pro Tools is even more prestigious than Logic and AVID&#x27;s market cap is only $250 million[0].  Apple could acquire AVID easily with their ~$200 billion cash on hand to <i>&quot;strengthen Apple&#x27;s brand among the professionals&quot;</i>.  People have been speculating this possible acquisition for years but I don&#x27;t think it will happen.  So not sure what Logic does for Apple that AVID Pro Tools doesn&#x27;t.<p>[0] <a href="https:&#x2F;&#x2F;www.nasdaq.com&#x2F;market-activity&#x2F;stocks&#x2F;avid" rel="nofollow">https:&#x2F;&#x2F;www.nasdaq.com&#x2F;market-activity&#x2F;stocks&#x2F;avid</a>