The Fall of Schwinn (1993)
The next interesting chapter of the Schwinn story is about how it was bought out of bankruptcy by the same investor group that owned the Scott brand. They moved the headquarters to Boulder, Colorado and became a true quality manufacturer, at the same level as Trek and GT. They built most of their bikes overseas but also launched a US-built line called Schwinn Homegrown that competed well on quality. They also offered more downmarket lines. In the late 90&#x27;s they were sold to another investor group, one that was more interested in the high-volume, low quality market and had also purchased the Huffy and Mongoose brands. So now all that most people know are the crap Schwinn bikes sold today. But there was a time in the 90&#x27;s that the Schwinn Homegrown was a great bike to have (I still have mine). The fitness line has gone through some additional gyrations. So much of this is about buying a recognizable brand and squeezing value out without putting anything back into it.