The NICAM Codec replacement project
Really interesting article, but terrible clickbaity title. I wouldn&#x27;t have read it if there weren&#x27;t so many positive comments on HN already.<p>It could work if there were a subtitle. &quot;35 million people didn’t notice a thing: BBC Radio&#x27;s NICAM Codec replacement project&quot;. I dunno. But it is (or should be) very important that the title actually informs you as to what the article is about. &quot;35M people didn&#x27;t notice a thing&quot; doesn&#x27;t tell you anything at all.<p>Edit: Upon further consideration I may have been a little harsh. This is really a blog entry more than an &quot;article&quot; per se, and I suppose that&#x27;s fine for a blog post title. The problem comes when we link to it from somewhere else, e.g. HN; we need the additional context.