Google+ Redesigned
Lots of posts in this thread are trying to find a &quot;reason&quot; for why G+ isn&#x27;t beating FB. I think they&#x27;re overlooking the obvious: Good Enuf + Path Dependency = Inertia. Simply put, the most amazing social network the world has ever seen, that executed perfectly on every front, is not going to suddenly displace FB. It&#x27;s like asking why no one disrupted Windows pre-Web&#x2F;pre-Mobile. Was it because alternative operating systems sucked?<p>IMHO, the big chance anyone had to disrupt FB was a paradigm shift away from social news feeds. That paradigm shift arrived with photo sharing and messaging on mobile, where increasingly people were just sharing pictures and text messages privately. However, Zuckerberg saw that one coming and acquired Instagram and WhatsApp to head off any disruption.<p>That shouldn&#x27;t stop people from trying to innovate. But we should not regard being smaller than the leader as a failure. I use G+, Twitter, and FB, but I have the best conversations on G+. Twitter discussions are an exercise in frustration, and I find the signal&#x2F;noise on FB to be worse.<p>There&#x27;s a benefit sometimes to having a smaller audience.