The metaverse is bullshit
&gt; In a September 2021 Washington Post interview, Tim Sweeney imagined the future of advertising. &quot;A carmaker who wants to make a presence in the metaverse isn&#x27;t going to run ads,&quot; he said. &quot;They&#x27;re going to drop their car into the world in real time and you&#x27;ll be able to drive it around. And they&#x27;re going to work with lots of content creators with different experiences to ensure their car is playable here and there, and that it&#x27;s receiving the attention it deserves.&quot;<p>You can tell this absolutely makes no sense, because if we&#x27;re in the metaverse, why the heck am I driving a car around? I can fly, can&#x27;t I? Or if I can&#x27;t, I&#x27;m going to open up a shop next door that sells metaverse helicopter rides. If I make a vehicle in the metaverse, I&#x27;m going add rocket launchers and nos, because that&#x27;s way more fun than driving a Camry around.<p>Not to mention, you don&#x27;t need cupholders in VR, because your avatar doesn&#x27;t have a stomach. You can&#x27;t test legroom or the seat cushions, because your avatar doesn&#x27;t don&#x27;t have a body. So I don&#x27;t see how you can realistically sell an actual real-world car, because isn&#x27;t most of its function and design unnecessary in the metaverse? Heck, I don&#x27;t need the whole front of the car, because the engine doesn&#x27;t actually exist.<p>The whole metaverse idea is based on clunky, outdated metaphors to the real world like this. Someone who saw Ready Player One in theaters thinks that driving a car in VR is cool, without thinking for five more minutes about why it&#x27;s actually not.