1MB Club
From a &quot;Why, who cares&quot; perspective website (and app) speed are highly correlated with conversion and engagement.<p>Google&#x27;s headline research on the subject says &quot;Improving your load time by 0.1s can boost conversion rates by 8%.&quot;<p>Some add&#x27;l data, sourced by Neilsen Group below:<p>- Google found that increasing the load time of its SERPs by half a second resulted in a 20% higher bounce rate.<p>- Google found 53% of mobile visits ended if a page took longer than 3 seconds to load.<p>- Akamai aggregated data from 17 retailers (7 billion pageviews) and found that conversion rates were highest for pages that loaded in less than 2 seconds; longer load times correlated with 50% drops in conversion rates and increased bounce rates, especially for mobile visitors.<p>- BBC found that for every extra second of page load time, 10% of users will leave.<p>Want to sell &#x2F; fix this?<p>Here&#x27;s the best three simple resource illustrating objective third party results from increasing site speed:<p>- <a href="https:&#x2F;&#x2F;blog.hubspot.com&#x2F;marketing&#x2F;page-load-time-conversion-rates" rel="nofollow">https:&#x2F;&#x2F;blog.hubspot.com&#x2F;marketing&#x2F;page-load-time-conversion...</a><p>- <a href="https:&#x2F;&#x2F;wpostats.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;wpostats.com&#x2F;</a><p>- <a href="https:&#x2F;&#x2F;www.cloudflare.com&#x2F;learning&#x2F;performance&#x2F;more&#x2F;website-performance-conversion-rates&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.cloudflare.com&#x2F;learning&#x2F;performance&#x2F;more&#x2F;website...</a><p>Here is a more compelling deeper look from a leader in the UX space:<p>- <a href="https:&#x2F;&#x2F;www.nngroup.com&#x2F;articles&#x2F;the-need-for-speed&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.nngroup.com&#x2F;articles&#x2F;the-need-for-speed&#x2F;</a><p>Here&#x27;s a really well written article about how to PROVE to the powers that be that site speed is worth testing:<p><a href="https:&#x2F;&#x2F;web.dev&#x2F;site-speed-and-business-metrics&#x2F;" rel="nofollow">https:&#x2F;&#x2F;web.dev&#x2F;site-speed-and-business-metrics&#x2F;</a>