Insane state of today's advertising part 3
Awesome to see that subject #1 on HN.<p>At my startup Confiant [1], we block bad ads in stream on behalf of publishers. Cedato aka Algovid aka TLVMedia is one of our prime targets, we block millions of their ad impressions daily.<p>They are essentially buying cheap display ad placements to resell them as fake video preroll ad placements. They sell on video exchanges like AOL&#x27;s AdapTV and others. To maximize their yield, they resend ad requests in a loop to multiple parties every few seconds until an ad clears, leading to this massive network load.<p>We&#x27;re on a mission to drive them out of business (and we&#x27;re hiring ;) )<p>[1] <a href="https:&#x2F;&#x2F;www.confiant.com" rel="nofollow">https:&#x2F;&#x2F;www.confiant.com</a>
(edit forgot link)