Mazda is purging touchscreens from its vehicles
Praise to Mazda for making this decision.<p>As a User Experience Professional, I was never able to grasp the true user&#x27;s need for touch screens in cars. For years I have been working on product interfaces (not just apps). Many studies I conducted actually told me that people favored analog controls over digital touch screens controls. It gives you tactile feedback, making it accessible for anyone with sense of touch.<p>&gt; Audi, for instance has said that part of the reason it’s discontinuing its rotary controller is that a touchscreen better supports Apple CarPlay and Android Auto.<p>This to me is insane reasoning. That is no way user centric. This decision is 100% business driven and has nothing to do with the end user. It basically means they have given up on developing a good branded interface between the driver and the car.<p>&gt; phones and tablets are familiar, so too should in-vehicle touchscreens.<p>This too is so weird to me. I get that you want users to recognize an interface. And that it should mimic how you use other things. But at least put them in context.<p>I hope other brands start following Mazda again for this choice.