Dan Ariely Tries to Fix Email (2017)
(I&#x27;m the PM on Gmail for intelligence and filtering)<p>Based on Dan&#x27;s research we built a new gmail feature: high priority notifications. It only sends you a push notification for really important messages, cuts out over 90% of Gmail notifications for most users. <a href="https:&#x2F;&#x2F;www.google.com&#x2F;amp&#x2F;s&#x2F;mashable.com&#x2F;2018&#x2F;06&#x2F;15&#x2F;gmail-ai-filter-email.amp" rel="nofollow">https:&#x2F;&#x2F;www.google.com&#x2F;amp&#x2F;s&#x2F;mashable.com&#x2F;2018&#x2F;06&#x2F;15&#x2F;gmail-a...</a><p>Importance is defined by a model trained on reply rate and a few other engagement metrics.<p>Edit: High priority notifications is now available for both Android and iOS, contrary to what the link I included says