Product Market Fit
&gt; What you can control is the market you&#x27;re in, your team, and the unique insight that you bring as the founder. Your job as a founder is to leverage these strengths to get to PMF.<p>Agree with everything here except (maybe I&#x27;m contrarian) the &#x27;unique insight that you bring as the founder&#x27; part. I&#x27;m fairly convinced that unique insight is just a VC pitch thing. In reality, the market is too efficient for your &#x27;unique insight&#x27; to really benefit you all that much beyond your Seed or Series A pitch. There will almost certainly be plenty of competitors ripping you off and at least one or two funded by other top-tier VCs. If the only thing you have different is your &#x27;authentic unique insight&#x27;, you&#x27;re going to lose anyway.