Pandora says laboratory-made diamonds are forever
Random diamond story! As a freshman in college, I took a geology class and our teacher asked all of the women in our class to raise their hand if they would rather have natural or human-made diamonds. Most of the women (over 80%) raised their hands for natural. The reasons they gave all seemed to tie back to branding and natural diamonds being “real.”<p>Then our teacher gave another analogy. He asked if people would rather have natural ice or human-made ice in their water. He broke down that the human-made ice could be frozen in a freezer to a custom size&#x2F;shape, be a lot cleaner, consistent in how you make it, and chemically no different than H20 than naturally occurring frozen water. As you looked around the lecture hall, you started to see people’s brains unlock. He went on to explain cost efficiencies, ethics, challenges with conflict diamonds, and how you could make a perfect diamond at a fraction of the coast.<p>After a 30 minute lecture, he asked the question again. Surprisingly, the majority of the women still wanted natural diamonds although the number was less than the original amount that raised their hand. That was the point where I realized the strength of diamonds product branding.