Siri's creators say they've made something better
According to an episode of Acquired[0], none of Siri&#x27;s original technology is present in Apple&#x27;s current products. Siri originally licensed Nuance&#x27;s (also an SRI spin-out company) voice recognition technology and built some pretty (comparatively) simple tech on top of it, never changing out the speech-to-text engine. All current players (Google, Amazon, etc) use neural nets, so Apple scooped up many Nuance employees to double down and compete[1]. Rosenthal and Gilbert agreed that Siri was a failure: &quot;the only thing I use Siri for is setting alarms.&quot; I&#x27;d have to agree from personal experience. They chalked the failure up to the disadvantages of a UI where the full extent of the functionality is hidden and difficult to understand, leading to bad experiences. I imagine this technology will have many of the same struggles.<p>[0] <a href="http:&#x2F;&#x2F;www.acquired.fm&#x2F;episodes&#x2F;2015&#x2F;12&#x2F;14&#x2F;episode-5-siri" rel="nofollow">http:&#x2F;&#x2F;www.acquired.fm&#x2F;episodes&#x2F;2015&#x2F;12&#x2F;14&#x2F;episode-5-siri</a><p>[1] <a href="http:&#x2F;&#x2F;9to5mac.com&#x2F;2014&#x2F;06&#x2F;30&#x2F;why-is-apple-hiring-nuance-engineers-apparently-to-replace-siris-nuance-powered-backend&#x2F;" rel="nofollow">http:&#x2F;&#x2F;9to5mac.com&#x2F;2014&#x2F;06&#x2F;30&#x2F;why-is-apple-hiring-nuance-eng...</a>