How to Test Drive Your Business Idea Before Quitting Your Job
Nothing really new here that isn&#x27;t covered in Lean Startup materials.<p>&gt;We&#x27;ve spent millions of dollars ... so you don&#x27;t have to.<p>This two person company that&#x27;s had, from what I can tell, a hand full of clients, has spent millions of dollars testing their marketing? I find that a little hard to believe.<p>That said, their Playbook page is pretty cool and informative, even if seemingly most of it is behind a paywall. It&#x27;d be nice to have more information about how these ROIs were calculated. If it&#x27;s a sample size of three it doesn&#x27;t mean much. Or whether it was done in combination with other things, and how long those results were measured for also matters a lot. As it stands right now it just sort of comes across as marketing bullshit because it&#x27;s impossible to tell how meaningful the ROIs are.<p>The case studies are also pretty weak. Your solution is two sentences? Really?