Lidl to Launch Rival to AWS
Former Schwarz employee here:<p>The company made SO much money in the past 4 decades with big box &#x2F; discount retailing, you won&#x27;t believe it. Salaries are off the charts (it would make senior software engineers in SV look pale). Hubris is as well. The only thing that drives reasoning are statements like &#x27;we&#x27;re not just some random company, we&#x27;re Schwarz Group&#x27;. It&#x27;s the poster child Corp described by Andy Gorves statement: Success breeds complacency, complacency breeds failure. Only the paranoid survive.<p>At the same time, skill level did not take off so much. Just to give you some insight: The Lidl online store team is not even aware of KPIs like CAC or LTV or even how many new customers were acquired in a given year. And it&#x27;s a 10-year-old unit (still burning millions per year) .<p>The whole corporation is basically a 2-person-empire (the only two people that own shares and have taken the thing from 1 store to ~13k stores globally). They make every major call, and even random minor calls. It should be mentioned that they are 72 and 80 years old, respectively.<p>The Cloud idea very likely was acquired together with a former SAP cloud sales VP. Here is the difference: Core Schwarz DNA is selling packed soup to end customers at crazy scale, without even intervening in the whole process. Core DNA SAP is large scale enterprise sales. Go read the Stratechery posting about why Google failed with GCP to understand why Schwarz should not do this. When I once mentioned this in a LinkedIn thread, I was urged by colleagues to delete the comment because &#x27;management did not like it&#x27;.<p>They are getting into the car sales and recycle business as well. Just to give you an impression.<p>Interesting times though :)