The Brave Browser Will Pay You to Surf the Web
I think the privacy crowd drawn to Brave couldn&#x27;t care less what the (current) digital advertising industry wants.<p>Anyone who&#x27;s been involved in the current ad-tech industry knows it&#x27;s a total tire fire of fraud, technical incompetence and deep hostility to end-users.<p>Brave&#x27;s model is very interesting and also a threat to the current ad-tech cesspool, so there should be no surprise to see attempts to misinform people about the model.<p>Brave doesn&#x27;t replace ads with other ads.<p>Brave is a browser first, with an economic layer that will support all sorts of opt-in economic activity in a privacy-respecting way.<p>The tokens have a market price of more than zero.<p>Advertisers already include brands like Vimeo and Vice, and many within the ad industry appreciate the model Brave is attempting.<p>Using on-device machine learning to deliver relevant ads, while at the same time protecting privacy by not sending that data over the wire is a rather brilliant idea.<p>It certainly remains to be seen what advertisers are convinced to trial this approach, but predictions based on a very wonky understanding of the Brave model aren&#x27;t particularly interesting.