The IKEA Effect – Why managers fall in love with their own ideas
There&#x27;s an biological and evolutionary reason why humans have biases. The ideal of becoming completely unbiased and rational is not only impossible, but bad for you.<p>The person who was unbiased, the person who didn&#x27;t feel the irrational ikea effect, did not survive to reproduce you. So trying to deny your natural tendencies and natural biases can also influence your survival.