Apple doesn't let you disclose their 30% IAP fee to your customers
If it was closer to 5%, or even a fixed fee (eg: $1 per app sold), I would accept the narrative that it&#x27;s a fee.<p>30% of your business is not a fee, it&#x27;s more like a partnership. Apple is, in practice, a business partner to each and every iOS developer. Except that they have total and absolute control of the business. If they shut you down on the App Store, you&#x27;re done. Your iOS app is worthless on any other platform.<p>I shit you not, I&#x27;ve personally had apps rejected by the review board because they didn&#x27;t like the screenshots. Those were screenshots of the app itself.