Benchmark of 100 crowdfunding videos reveals what works and how much to spend
Ok, there&#x27;s a chance I&#x27;ll gain some valuable insight from posting this, which beats the cost of putting myself out there, so here goes...<p>I just completed a 30 day hardware Kickstarter last week and spent $22k on the video ($18k for main video, $4k for founder interview) and raised $57k, which is an outlier to this data. I can tell my campaign is not in the Video Budget &#x2F; Amount Raised graph because it would stick out near the bottom right. So it seems to me that something&#x27;s not right.<p>The product is compelling and I think it shows in the video. Much of the feedback I got for the video was positive. And there are a couple near competitors that have raised $1M+. My internal goal was to break $100k and that did not happen.<p>Did I make a mistake with this video or campaign? I hit all of the points: early product intro, upbeat mood, 2:23, image quality, founder presence, location scouting and voice talent, and outside help.<p>You can watch the video here: <a href="https:&#x2F;&#x2F;www.kickstarter.com&#x2F;projects&#x2F;samuelclay&#x2F;turn-touch-beautiful-control" rel="nofollow">https:&#x2F;&#x2F;www.kickstarter.com&#x2F;projects&#x2F;samuelclay&#x2F;turn-touch-b...</a>