The war to sell you a mattress
The business models for pricing aggregators and reviews sites are completely absent.  Even Consumer Reports struggles to meet  the costs of testing and staffing.  The BBB is a mess.  The &quot;Good Housekeeping Seal of Approval&quot; hasn&#x27;t meant anything for decades.<p>It&#x27;s a sad state of affairs:  We all want unbiased reviews, but we won&#x27;t pay for them.   We all want to know the spread of prices so we can balance service&#x2F;trust with cheap, but price aggregators are all either blocked out of existence or become affiliate listings.<p>While so many things have come true, there are still a few internet dreams like free-flow price summaries and wisdom-of-the-honest-crowd which are sadly still just beyond our grasp.