Adblock Plus announces members of independent Acceptable Ads Committee
We&#x27;re one of the companies on the committee.<p>Lots of strong emotions here, as usual with anything ad related on HN. The fact is that advertising pays for much of the internet content you consume for free.<p>Yes, it&#x27;s not ideal and the online implementation is poorly done most of the time. It&#x27;s because of perverse incentives and a lack of regulation in the entire industry that force bad formats, fraudsters, malware, and the pursuit of data and volume to win over quality and user experience.<p>As much as I don&#x27;t care for the ABP approach, it&#x27;s something that can be used to actually make progress and that&#x27;s what this is, progress. It&#x27;s finally some outside pressure on the industry to change from the segment of the advertising mechanism that matters most - the people themselves.