Facebook Dating
I think this might be a (relatively) rare strategy error for Facebook. If the success of Snapchat, LinkedIn, and also the separate WhatsApp&#x2F;Instagram properties proves anything, it&#x27;s that there are very different faces of ourselves that we show to the professional world, to our friends, to partners, and to the world at large.<p>If I was facebook, I would very explicitly announce this as a spin out project, under a different name and brand. While HN has a good knowledge of the ultimate parent owners of apps, I meet <i>a lot</i> of people who protest facebook by moving to Instagram&#x2F;WhatsApp. Even announcing this through the instagram brand would have made more sense to me.