De Beers admits defeat over man-made diamonds
&quot;Lightbox will transform the lab-grown diamond sector by offering consumers a lab-grown product they have told us they want but aren&#x27;t getting: affordable fashion jewelry that may not be forever, but is perfect for right now&quot;<p>This is clearly a play to devalue the image of man made diamonds. &quot;May not be forever&quot; my ass, it&#x27;s the exact same thing. Their goal is probably to try to quickly drive the price of man made diamonds down to the price of Moissanite, and create a artificial distinction between natural and man made dimaonds. All of this so the price of man made diamonds doesn&#x27;t bring down the price of the natural stones with it.