Facebook Reports Third Quarter 2021 Results
Interesting that Apple in April rolled out privacy prompts[1] that Facebook complained about (and tried to persuade public opinion with a full-page ad in December 2020) ... and yet it didn&#x27;t seem to slow down Facebook&#x27;s numbers by much:<p><pre><code>  2021-09 $28.2b revenue, $9.1b income +17%
  2020-09 $21.2b revenue, $7.8b income
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Possibilities:<p>- ads shown to iPhone FB users smaller piece of revenue pie than Android FB users<p>- advertisers keep spending the same amount (or more) even though they have less info because of less tracking of Apple users to correlate with dollars spent<p>People keep saying FB is in trouble but it doesn&#x27;t matter if it&#x27;s the leaked research about emotional manipulation, or the Cambridge Analytica scandal, or extra Apple privacy features.  The revenue keeps coming in and growing.  Who thinks all of today&#x27;s press about the recent whistleblowers will have any effect on next year&#x27;s numbers?<p>[1] 96% of iOS users opt out of app tracking:  <a href="https:&#x2F;&#x2F;www.google.com&#x2F;search?q=facebook+apple+opt-in+privacy+users+96+percent" rel="nofollow">https:&#x2F;&#x2F;www.google.com&#x2F;search?q=facebook+apple+opt-in+privac...</a>