Tell me what your company does
&gt;  the more expensive the service a B2B company provides, the more incomprehensible its website<p>&gt; I think the big companies do it to get you on the phone — so they can upsell.<p>I was thinking these things, and then BOOM, he says what I&#x27;m thinking haha.<p>These are sales oriented companies. By contrast, B2C is quantity oriented. They need more customers buying their mostly undifferentiated price tiers. Selling expensive pants vs regular pants isn&#x27;t worth high touch sales. However, in B2B, selling &quot;really really expensive enterprise plan&quot; vs &quot;regular enterprise plan&quot; is definitely worth high touch sales. They want to do everything they can to get you &quot;interested, but confused&quot; and pick up the phone.