The battle of the computing clouds is intensifying
&gt;Ms Wang and Mr Casado have suggested that firms should think about building their own private clouds to keep costs down<p>Yeah I distantly remember &quot;on prem&quot;, too. Does <i>everyone, everywhere</i> really need to be equipped to hyperscale at a moment&#x27;s notice? Wouldn&#x27;t it be better not to be beholden to a megacorp that serves you with 30 pages of opaque billing for business-critcal functionality? Doesn&#x27;t hiring external consultants to manage your fucking cloud infrastructure seem like sort of a risk as compared to keeping the services-wrangler in-house?<p>...I don&#x27;t have an MBA, so these are half-serious questions. If anyone can chime in with (at <i>least</i>) a half-serious answer, I&#x27;d halfway appreciate it. I understand that The Economist is the voice of global capital, and global capital has decided that there&#x27;s money in them thar clouds, but still!