People Don’t Buy Products, They Buy Better Versions of Themselves (2016)
The 1000 songs in your pocket, to me, didn&#x27;t make you feel the better person, it was simply presenting the products usability up front, instead of distant descriptors. 5GB storage, what did _that_mean to the average consumer?<p>People have said products have three main ways they get marketed.<p>Specs: These are the physical characteristics.
Emotional: You are keeping up appearances and are besting the Joneses.
Spiritual: You are realizing your true inner self thru this bespoke vehicle.