Launching an Apple TV App: What We’ve Learned So Far
I occasionally hear news about development for Apple TV and the new tvOS but I&#x27;ve never seen it&#x2F;used it. So I went to the Apple website to check it out. First thing I noticed was this weird copy:<p><i>Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps such as Netflix, Hulu, WatchESPN, and iTunes to watch TV shows. And that’s exactly where TV in the living room is headed. Apps have liberated television. They allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.</i><p>Has Apple copy always been written like an eager tech blog post? Doesn&#x27;t fit with the sleek, modern, sophisticated, enigmatic brand. Or at least, what used to be my perception the brand.<p>As for the actual device itself: why would I buy it with the remote, subscriptions, dongles, etc. when I could buy an HDMI cable and use my laptop&#x27;s &quot;apps&quot; instead? Is Apple trying to create an app ecosystem with the TV&#x2F;Siri Remote as the form factor instead of the iPhone&#x2F;finger Macbook&#x2F;trackpad&#x2F;mouse? That makes absolutely no sense to me.