Instagram daily use surpasses Snapchat
Metrics exposed by instagram is a pure scam aka growth hacking by fb engineers as their comp is aligned towards that.<p>Snapchat: Stories are not autoplay. You touch and see the story you&#x27;re interested in and the view closes. You have to scroll and open another story.<p>Instagram: Stories are autoplay. You click once and it&#x27;s a slideshow. So you can assume metric here are orders of magnitude higher than what it should be.<p>Snapchat: Story introduced a new revenue source without affecting bottomline.<p>Instagram: Stories at the top of the app is a very bad user experience. If an users spends more time in story, he spends less time in scrolling instagram feed. (Nobody in Instagram wants to talk about that).<p>Snapchat: People post whenever they feel like posting.
Instagram: People post when they feel something is of very high quality.<p>Snapchat: Doesn&#x27;t want to grow the number of users as it doesn&#x27;t matter to company&#x27;s revenue. FB makes 75-80% of revenue with just it&#x27;s 10-20% of users which snapchat already own.