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As a long-time publisher, there is only one primary metric that matters to me: loyal readers. I don&#x27;t publish for the occasional visitor. I publish for the loyal readers that I have worked hard to cultivate, engage, and enrichen. The primary work is one of building a relationship with a loyal readership, based on consistency and quality.<p>Our websites, as they&#x27;re designed, are probably a little annoying to people who are not our loyal readership. That&#x27;s by design; you&#x27;re either part of our core audience, or we&#x27;re filtering for whether you could be part of our core audience. Everyone else is secondary to the success of the business, as well as secondary to our core job, which is to serve our loyal readers, and, again, NOT our occasional readers, and certainly not the people who are likely to visit us just once and then never again.<p>The article suggests adding an additonal – and complex – revenue source: selling articles individually. This idea, of course, is not feasible, because it is such a huge distraction from the core business, and is potentially a distraction that has the potential to cause real harm to the core business. Successful publishing is extremely difficult. To actually be sustainable, you really can&#x27;t let yourself be distracted from what matters.