Google wants to take on Dolby with new open media formats
We are seeing a deeper and deeper split between Google (webm&#x2F;VP9, webp, AV1, strongly pushing their formats) and Apple (HEVC, HEIC, Atmos, completely boycotting Google&#x27;s formats), with Microsoft caught in the middle, supporting neither that well.<p>Apple&#x27;s stance is especially interesting because it&#x27;s unclear to me what they gain by pushing license fee encumbered formats.