I deploy, therefore I am
There&#x27;s a reason the execs thinks in terms of revenue, cost, and profit. Why would you want your engineers, designers, or anyone abstracted away from that? From my experience, every time you try to do that you end up with the business and the workforce misaligned.<p>It&#x27;s not always easy to quantify value, and sometimes the return on an investment is slow and that can be unattractive. However, that doesn&#x27;t mean we should try and hide away from figuring out the true value of work in business terms.<p>In my opinion, we should judge the impact and effectiveness on the base line metrics as the rest of the org. In a for profit company that&#x27;s measures such as increasing customer spend, increasing conversion rates, reducing churn, reducing operational costs. All of those measures can be directly tied to revenue, costs, and profit. It&#x27;s the language the business speaks, why would you want to speak a different language to the rest of the business? More than that, why would you want to start measuring performance in a different way to the rest of the business?