Against metrics: how measuring performance by numbers backfires
I think this article conflates Management by Metrics and intense focus on short terms results. Management by Metrics is just as compatible with a long term focus or goal.<p>Now on the issue of people gaming metrics, that is a real concern and I typically address it with &quot;counter metrics&quot; intended to protect against gaming. It is not perfect, but it works well enough when you take the time to choose your metrics (and counter metrics) carefully.<p>So instead of &quot;improve A by 20%&quot; we get &quot;improve A by 20% without impacting B&quot;