Is Google Search Deteriorating? Measuring Google's Search Quality in 2022
Ironically, my work on my own search engine has led me to be a bit more patient with Google&#x27;s problems. At least I think I understand them better. Search engines fail in weird ways.<p>I think in part that Google just has gotten a spectacularly confusing failure mode. If it can&#x27;t find good matching contents, it starts second-guessing your query and producing other results, which makes you think it&#x27;s not even considering what you entered. It may even be &quot;better&quot; in the sense that it&#x27;s more likely to return at least something relevant, but in practice it&#x27;s bad UX because it&#x27;s so unintuitive what&#x27;s happening. It&#x27;s probably one of those unfortunate optimizations that are invisible when they work and frustrating when they don&#x27;t.<p>There is so much stuff on the Internet it&#x27;s easy to start thinking there is guaranteed to <i>be</i> good results for any search, and that just doesn&#x27;t seem to be the case. Especially with highly specified searches with 6-8 terms, you quickly enter the domain where you&#x27;re reasonably unlikely to find an exact match.