Amazon’s New Customer
I generally like Stratechery articles - but I found this one stretching to make everything fit into a nice, neat box - particularly the comparison of AWS to the Grocery business. I found the graphics representing rather incomprehensible (perhaps I&#x27;m simply not bright enough to get them) and it feels like someone looking for a grand unifying theory of Amazon, as opposed to something simple: the grocery business is huge ($900b&#x2F;year), Amazon wants to be a part of that channel.<p>It&#x27;s basically doing the opposite of Walmart. If there is a grand unifying theory of Amazon, I think it is also pretty simple: start with a specific niche in a category, dominate that and then grow. But that is hardly a unique approach in business. Amazon does, however, execute it extremely well.