Winners and losers in Amazon’s $13.7B purchase of Whole Foods
The article didn&#x27;t mention the biggest loser, viz the consumer.<p>Amazon has already said they want to cut costs. I can&#x27;t wait until they adopt their typical stocking practices, like they do with so much other stuff they sell. E.g. you&#x27;ll have normal merchandise commingled on shelves side-by-side with third party supplied garbage. Much like they already do for DVDs and similar items, stocking genuine commingled with counterfeit. But don&#x27;t worry, it&#x27;ll all still be &quot;fulfilled by Whole Foods&quot;.<p>That&#x27;s a little hyperbolic. But I just don&#x27;t see any positives at all for current Whole Foods customers.<p>Whole Foods most important asset is their reputation, which IMO is way way way above Amazon&#x27;s reputation.