Silicon Valley distrusts marketing and devalues the people who practice it
This post is incredibly reductive and feels like a restatement of Sturgeon&#x27;s Law - 90% of everything is crap - which doesn&#x27;t tell us much in and of itself.<p>I&#x27;d argue that much of the time, the distrust of marketing becomes a self fulfilling prophecy.<p>Marketing does a bad job at highlighting what it can provide to the business, and thinking strategically about what it can achieve.<p>This leads to resourcing conversations largely focusing on &#x27;we need someone to write one or two blog posts&#x27; - meaning that marketing in startups is often staffed by 2-3 people.<p>These 2-3 people are then burdened with keeping the entire marketing machine for the company (blog posts, website updates, organizing trade show stands, PPC, SEO, whatever the CEO feels like doing this week).<p>Surprise - much of the work ends up being crap. Poorly executed and overly broad PPC campaigns to badly optimized landing pages that burn money. Piecemeal SEO efforts that damage brand visibility. A lack of co ordinated PR that rewards &#x27;coverage&#x27; over strategic outcomes. Thin &#x27;me too&#x27; blog posts that don&#x27;t add anything new to the conversation. Webinars where more than 70% of people are inactive after the first ten minutes because of poor storytelling.<p>And then, the OP wants to sell us a &#x27;framework&#x27; that is going to fix it! Sorry - I don&#x27;t buy it. The ability to sort &#x27;leads into buckets&#x27;, content marketing, nurture marketing and other tactics like that are definitely useful - but only steps that can be taken if the rest of the puzzle is in place.