The man who produced Steve Jobs’ keynotes for 20 years (2018)
This is one of the most insightful Q&amp;A&#x27;s about Steve that I&#x27;ve read.  I especially appreciated the part about the risers for the gumdrop iMacs not working perfectly smoothly: he was <i>pissed</i> even though the audience couldn&#x27;t possibly see the stuttering risers and even though the keynote was successful.<p>One might think Steve Jobs was an arrogant, perfectionist prick.  But you realize in this small story, that the whole keynote could have been torpedoed, could have gone sideways and been ridiculed, if those mechanical risers had failed.  The big moment for this product that could (and did) save the company, might have been a laughable sad trombone <i>even though Steve had warned Wayne that it was a problem that needed to be fixed.</i><p>The work of hundreds of people, and hundreds of millions of dollars, were pitted against shitty mechanical hand-cranks -- that&#x27;s why small details matter, and why Steve was pissed.