Why root for Groupon?
Hi guys, Andrew here (author of the medium post). Thanks for the feedback. I&#x27;m just going to try to summarize the questions&#x2F;criticisms that have been raised in the comments - it seems like they&#x27;re all mostly hitting on the same few things. I think it would be great for Groupon to answer them.<p>Here it goes:<p>* Groupon attracts bargain hunters that never come back. It can&#x27;t be compared to other forms of advertising because the customer you get as a result of a Groupon is less valuable than customers you get from other forms of advertising.<p>* Groupon cannibalizes sales from customers that would have otherwise paid full price.<p>* In summary, why should I believe that Groupon is a good form of advertising for small businesses when compared to the other options?<p>* Whatever the answer, why should I take the word of this corporation over the many small business owners who have reported poor experiences?<p>Let me know if I missed anything and I&#x27;ll add it.<p>Andrew