Staples Center to be renamed Crypto.com Arena as part of 20yr naming rights deal
I never understood this at all. What do the MBAs think? Let’s pay people to be forced to use our name even if it has nothing to do with us! Great idea!<p>I mean, talk about brand name dilution… you’ll never see Hermes arena or Porsche stadium, smh. And of course you’ll never get metrics to prove that even a single sale was generated from this. It’s pure ego.<p>Edit: haha Porsche was a bad example!