IBM is not doing "cognitive computing" with Watson (2016)
The author&#x27;s particular gripe is that the Watson advertisements showing someone sitting down and talking to &quot;Watson.&quot; They bother me as well (and did so when I was working at IBM in the Watson group) because they portray a capability that nothing in IBM can provide. Nobody can provide it (again to the author&#x27;s point) because dialog systems (those which interact with a user through conversational speech) don&#x27;t exist out side specific, tightly constrained, decision trees (like voice mail or customer support prompts).<p>If SpaceX were to advertise like that, they would have famous people sitting in their living room, <i>on mars</i>, and talking about what they liked about the Martian way of life. In that case I believe that most people would understand that SpaceX wasn&#x27;t already hosting people on Mars.<p>Unfortunately many, many people think that talking to your computer in actually already possible, they just haven&#x27;t experienced it yet. Not sure how we fix that.