Tumblr’s stumbles under Yahoo
Their ad strategy sure did suck. I know this because I really wanted to advertise on Tumblr since many of their users were already posting about my startup and driving tons of traffic (tens of thousands of page views, from posts with 100k+ notes) to my website.<p>I contacted their ad team and was told the minimum ad buy was $25k. I explained the situation and said that given the popularity of our product among the Tumblr community, I had no doubt we could find a revenue-positive way to advertise on Tumblr, but that we couldn&#x27;t commit to $25k sight-unseen. I never heard back from them.<p>Considering how easy it is to advertise on Google or FB with just a couple bucks, I was shocked that Tumblr is so inflexible. I guess it&#x27;s not surprising they couldn&#x27;t get to $100M in ad revenue, since they&#x27;ll only talk to companies that can afford $25k experiments.