Is the big tech era ending?
&gt; big tech firms got big and stay big, not because of network effects or political power, but because of their rare expertise; and that they cannot keep their advantage in expertise forever<p>I am pretty sure Facebook got and stays big primarily because of network effects.  You could create a website with all the technical features of Facebook, and few would use it because their friends aren&#x27;t on it.<p>In my view, it is the pendulum of antitrust law swinging back to stricter enforcement that will end big tech, if at all.  The hope that everything will just magically get better now that your local coffee shop can deliver beans to you with off-the-shelf software seems slightly optimistic.<p>But I hope I&#x27;m wrong.