YouTube top earners: A seven-year-old making $22M
What I find interesting is that many of these youtubers have created personas to appeal to their audience, like true entertainers. However loyal viewers are fooled into this false sense of reality, where they are friends with content creator and this is not a persona at all, he&#x27;s my friend. Over time, the content creator and the audience share so many moments together, it becomes an emotional bond and a substitute for people&#x27;s social needs. People grow attached to this persona, sometimes obsessively. I think it could create of a scary pattern of disassociation, has it already?<p>Another thought: If the content creator chooses to optimize the money-making persona, it eventually leads to sensationalized content to generate the maximum possible number of views. I think there is some sadness in that: no matter what form of art, so much of it is influenced (disrupted?) by money -- it almost seems inevitable.