Microtargeting as Information Warfare [pdf]
Sure, microtargeting could be potent.<p>But its effectiveness depends so much on the message, we could be calling anything information warfare.<p>I feel that the automated, microtargeting part is often over-estimated. We are routinely exposed to a huge range of content and are pretty resilient, the delivery doesn&#x27;t radically change that [1].<p>[1] An exception are new media such as radio and TV in their infancy and perhaps Facebook for elderly people today - see the paper from Andy Guess, Josh Tucker etc.: <a href="https:&#x2F;&#x2F;www.science.org&#x2F;doi&#x2F;10.1126&#x2F;sciadv.aau4586" rel="nofollow">https:&#x2F;&#x2F;www.science.org&#x2F;doi&#x2F;10.1126&#x2F;sciadv.aau4586</a>