Ask HN: “If you build it, they will come” doesn't work. How do we market our app?
There is a lot of bad advice in this thread so let&#x27;s start with the beginning:<p>1. Why did you create this app and how is it different than your competitors? Do you know what your competitors metrics are?<p>Taking a quick look at your app, it looks very similar to The Hunt. So I would research who the hunts customers are and go after them. I would also research (i.e. App Annie) The Hunts downloads and revenue numbers and keywords.<p>2. App Store is very difficult for discovery. How do you envision users finding your app? Is it intent driven or not?<p>This will help you refine the marketing channel.  If you want to buy ads, be very precise and use it to learn more. For example, spend $1-$3 per day and use it to figure out search terms, demographics, intent or not, etc.  At this stage you are doing customer research and not performance marketing.<p>3. Seeding content.<p>You&#x27;re going to have to do a lot of work to make it not seem like a dead zone. So invest tons of time on content creation.<p>4. Once you have the content, expose it. Look into deep links, referrals, etc. You can connect SEO efforts but it will take time to start ranking and you&#x27;ll have to have a plan and think long term.