Snap’s Drop in Active Users Could Signal a Social Media Peak
We might be at a local maximum, but we&#x27;re nowhere near the peak. What we&#x27;re seeing is an end of the race to the bottom.<p>What&#x27;s happened is that most of the major social networks only hire and promote people who make decisions primarily based on analytics. As a result these sites no longer have any real communities or organic content, and have been completely hollowed out by math-friendly refrigerator magnet junkfood. Even though everyone can recognize that most users no longer find these experiences to be compelling, they&#x27;re all stuck in a one-way spiral.<p>Web 3 is just getting started though, and with new technologies are going to come novel and compelling forms of social interaction.