Goodbye Amazon
<i>&gt;Our Site:1 speakers are lovingly handcrafted. We make them one at a time, to our customer&#x27;s desired spec, [...] If all goes smoothly, this process takes about six weeks.</i><p><i>&gt;Amazon relentlessly pushed us to accept lead-times that were typically only four days, and sometimes demanded fulfillment of orders in as little as 24 hours--including delivery.</i><p>Amazon is not really an appropriate distribution platform for 6-week custom-made-to-order products.  Maybe there&#x27;s another well-known retail site that caters to that type of vendor but it certainly isn&#x27;t Amazon (or Walmart).<p>One way for Princeton Audio to become compatible with Amazon&#x27;s short lead times is to run some sophisticated projections (e.g. &quot;demand planning&quot;) on the most likely customer combinations[1] and build an inventory of those ahead of time. (Sell semi-custom on Amazon with immediate delivery but fully custom on Princeton&#x27;s own website with 6-week wait.)  However, that requires a big capital investment -- and the hassles of managing inventory.<p>[1] PA&#x27;s website shows 32 possible combinations (4 woods x 4 metals x 2 batteries) so maybe prebuild and sell only the most popular 3 configurations on Amazon.com<p><a href="https:&#x2F;&#x2F;store.princeton-audio.com&#x2F;products&#x2F;site1-bluetooth-speaker" rel="nofollow">https:&#x2F;&#x2F;store.princeton-audio.com&#x2F;products&#x2F;site1-bluetooth-s...</a>