Graphic Designers Have Always Loved Minimalism. But at What Cost?
I am in design field more than 20 years. The minimalism trend is just another way of lowering the cost for manufacturing. 
Thats all. Designers that are capable of producing long-term value are scarce and expensive. Companies treat design as &quot;Marketing Decoration&quot; and lowering the standard for the profession has produced hordes of technically capable designers that don&#x27;t have deep knowledge of the subject.  
There is no time to learn the foundations. There is no time to explore possibilities. Just apply &quot;best practices&quot; and call it a day. 
The end result is homogeneity on a mass scale and lack of individuality. 
The anti-design and dark patterns trends are so strong, that in near future design will be successfully generated by AI like systems. 
Tech founders are design biased, they hide this behind terms as &quot;accessibility&quot;, &quot;inclusive design&quot;, &quot;design testing&quot;, etc. This is a direct result of &quot;thinking big&quot; culture - Design for big audience, big VC, big &quot;success&quot; and mass adoption, before you know your audience at all. Design is measured today by &quot;market value&quot; and judging by the designers salaries - frontend devs are more valuable than skilled design professional. So, this is what you get by paying less. 
In my business I cannot give quality without being payed for the effort. I have dedicated my life to become skilled professional. There is no incentive to apply expertise and knowledge, when you know that your work will be measured as &quot;cultural fit&quot;.