When good ideas make bad business
I wish he could have invested more in the idea - I think it&#x27;s an amazing concept but the creator pulled the plug too early. Sales cycles in B2B can take months, and in healthcare they can take years.<p>Especially the doctor&#x27;s feedback, she described the possibility of changing her habits slowly as she got used to using the tool.<p>Unrelated:<p>&quot;I always have the best interests of my patients in mind, but, you know, it’s not like they’ll pay more if I prescribe Lexapro instead of Zoloft. They won’t come back more often or refer more friends. So I’d sorta just be, like, donating this money if I paid you for this thing, right?”<p>This line kills me and it&#x27;s exactly why I hate the healthcare industry. She clearly understands that the software could improve patient outcomes, but describes it as a <i>donation</i> and still wouldn&#x27;t change how she writes prescriptions (out of laziness, I guess?)