Facebook Q3 2016 Results
Tried Facebook ads for Pokemon Go ( 2nd largest Facebook group in my country - Belgium), had some success there ( 330.000 people reach &#x2F; week for a month). But it&#x27;s not worth it for regular businesses. I started a webshop and Google AdWords seems to be the way to go.<p>Side note, we did events. One Facebook group had 2x as many members and was also spanning the Netherlands, they had 1&#x2F;10th of our ticket sales. We were the first to combine amusement parks with Pokémon Go ( and cheaper then normal tickets, our revenue was a % on the ticket price)<p>Facebook seems to be an empty bucket. The ones who share your posts, share everything from everyone, while you give things away for free. It&#x27;s the only way to receive a lot of likes, but those aren&#x27;t the people you want and going to buy your stuff.<p>You aren&#x27;t anything with likes. Invest in newsletters and a decent email campaign, that way you don&#x27;t have to pay for the people that &#x27;subscribed&#x27; to you, to let them see posts.<p>Ps. Pokemon Go was 0,03 € &#x2F; like. Normal businesses pay 1€ &#x2F; like in my experience. Don&#x27;t go that road :)<p>Ps2. I don&#x27;t do remarketing too. But that&#x27;s personal preference, as i don&#x27;t want to stalk people. I want them to find me, when they are looking for me<p>Ps3. AdWords for me is 1€&#x2F; day, which is the minimum. And I&#x27;m quite happy with it for my niche, which gives me 10 visitors and 1 purchase every 2 days ( pretty high margin)<p>Ps4. If you want to go on Facebook, remember you have to pay for: promoting your post,  promoting your page and promoting your website. So facebook passes 3 times at the cash register. Pokemon Go was all on max for several days, which is 50€ x 3 per day! And in case you forgot, likes !== Customers and you still have to write good content :)