Evaluation of TikTok vs. Instagram Reels
I like that they asked actual users, and provided actual examples; it&#x27;s something I&#x27;ve always felt off about Instagram&#x27;s Reels vs TikTok. However the takeaway is that your TikTok feed is curated by hand by artisan robots vs Instagram is curated by lizards who only care about data.<p>Both companies are completely data driven with some amazing engineers; but <i>why</i> is the Reels product boring, while TikTok is engaging has to be something other than TikTok pulled the  &quot;wholesome&quot; lever. (There was a ~month where I was getting incredibly depressing sideshows, so I don&#x27;t think tiktok is 100% wholesome).<p>My theory has been that people have been conditioned out of posting to Instagram (if you don&#x27;t have a literally perfect life, then why post) and as a result Instagram just has less content to draw upon. I think this effort to chase TikTok isn&#x27;t going to pan out because &quot;regular&quot; people aren&#x27;t posting to Instagram.