British Rail Corporate Identity from 1965–1994
I recently purchased the British Rail corporate identity manual [1]. It is such a pleasure to browse through but it is basically the same pages that are posted on the doublearrow website.<p>There is a resurgence in reviving is these so-called &quot;corporate design manuals&quot; and thanks to hard work from people who have contacts, it has made possible to reproduce them.<p>Does anyone think today&#x27;s corporate identities just don&#x27;t have the same rigor and discipline that was given back in the 1960&#x27;s and 70&#x27;s? I&#x27;ve gathered stuff from the 1972 Munich Olympics, IBM design manual, CBC identity, NASA, EPA, most things published by Lars Muller publications, etc. The Swiss design has just eroded away and today&#x27;s identities feel like they are soulless plastic shells compared to stone-line qualities of old stuff.<p>I&#x27;ve been reading BrandNew blog for more than 10 years[2]. I&#x27;ve noticed that today&#x27;s design is about chasing trends which trade away the abstract aspect of &quot;Timelessness&quot;.<p>Perhaps the design noise has always existed but the internet has allowed it to breed and spread?<p>[1] <a href="https:&#x2F;&#x2F;britishrailmanual.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;britishrailmanual.com&#x2F;</a>
[2] <a href="https:&#x2F;&#x2F;www.underconsideration.com&#x2F;brandnew&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.underconsideration.com&#x2F;brandnew&#x2F;</a>