Blood-Testing Firm Theranos to Dissolve
In seriousness, internet business culture makes everything look easy.  Internet things have outsized impact due to the global reach of a revolution in communications technology.  Smartphone things have outsized impact due to good UX finally reaching the masses when they were ready for it.<p>I think the lesson here is that doing anything that interfaces directly with the physical and natural world is much harder, and those problems that have high impact have had a lot of very smart people working on them for a very long time.<p>It&#x27;s easy to think that the formula for internet media or smartphone IT success can easily translate to these domains, and it seems that the reality is &quot;no, it doesn&#x27;t.&quot;. There is no low hanging fruit on the hard problems, as there was with the internet and smartphone revolutions.