Apple’s 2016 in review
<i>How do they fix this? They need to do more talking — and even more listening — with their users. Engage with the influencers. Sit down and find out what their developers need that the current products don’t offer. Find out what is making their users unhappy.</i><p>Asking people what they want will give you predictable results: complaints about any kind of change and positive feedback about shiny-looking features that demo well.  You&#x27;ll end up pulled in a million directions as you try to account for everyone&#x27;s feedback.<p>The traditional Apple solution was to give a single idealized user — Steve Jobs — the power to improve his own experience.  Nobody can replace Steve, but I think someone (or some group) inside Apple needs to fill this role before their products can become really great again.