Jeff Bezos explains the perfect way to make risky business decisions
The lede really stuck out to me:<p>&quot;Most decisions should probably be made with somewhere around 70% of the information you wish you had. If you wait for 90%, in most cases, you’re probably being slow&quot;<p>At what point is the information you have available for a key decision enough? You always want more.<p>This exactly mirrors a MAJOR decision-making framework taught in the Marine Corps--we actually call it the &quot;70% solution.&quot;<p>All of our warfighting doctrine is built around the principle of rapid and decisive action, but the problem is you&#x27;re in an uncertain, rapidly changing world where there are opposing actors operating around you and you never have all the answers. They emphasize in officer training that a key limiter is being paralyzed with uncertainty and wanting to wait until more information is available, and that you must actively counter this feeling. Indecision is a decision (and often the worst one).<p>I have personally found this one of the most difficult and perpetual factors I&#x27;ve encountered in both military and civilian careers. It&#x27;s interesting that Bezos espouses this principle.