Why business is so difficult and unpredictable
I tend to believe that business isn&#x27;t difficult, but <i>modern</i> business is difficult. If by business we mean &quot;selling goods or services at a profit&quot;, then the type of cut-throat competition that exists today didn&#x27;t exist historically (or did so at a much lower intensity).<p>If you were a grocer, a butcher, a book binder, farmer or blacksmith from say, three hundred years ago, your business would have been established decades ago and would remain in a relatively steady state. If it made the same amount of money year on year (inflation adjusted), it would be considered a success. The current <i>growth at all costs</i> paradigm did not exist.