New browser signal could make cookie banners obsolete
Reminder that we&#x27;ve already had a spec for it. In the 90s! And it even has been implemented in the Internet Explorer: <a href="https:&#x2F;&#x2F;www.w3.org&#x2F;P3P&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.w3.org&#x2F;P3P&#x2F;</a> It did absolutely nothing for privacy. Google has been sending bogus P3P headers that broke IE&#x27;s implementation and allowed all cookies.<p>Adtech companies don&#x27;t want users to have an easy opt-out. They didn&#x27;t want P3P. They didn&#x27;t want DNT. They will not want this new spec, unless the spec is so bad that most users will agree by accident.<p>The annoying and confusing cookie banners are a feature. Besides making people agree through confusion or attrition, the banners are malicious compliance. Adtech companies putting them up want you to be pissed off at the banners. They want you to associate them with privacy, and conclude that privacy laws are pointless and should be repealed.