You probably don't need AI/ML. You can make do with well written SQL scripts
What the article describes is called an &quot;expert system&quot; and is what AI in the enterprise used to look like.<p>Basically, you try to capture the instinct of a great salesmen by formalizing it into computer logic.<p>Often that&#x27;s done with rules like in the article.<p>It works good, but has its limits. The finer reasoning of  human judgement are often not expressable, people don&#x27;t know why they made that decision. Making it hard to capture. And human also have their limits. Too many variables, too much noise, too much data and they won&#x27;t make the best prediction&#x2F;decision.<p>That&#x27;s when ML shines. Instead of trying to encode an expert&#x27;s intuition, instead you let the machine develop its own intuition, itself becoming an expert through training.<p>The downside is it now similarly becomes challenging to formalize the machine&#x27;s intuition. Why it made a given choice is no longer easily apparent.<p>I do think expert systems still have value. Especially when you lack the dataset to train a machine expert.