The SaaS Org Chart
So, most people reading this aren&#x27;t looking for the marketing section. But I wanted to point something out I see all the time. Take a look at the roles under CMO at a 125 person company:<p>--<p><i>CMO (15)</i><p>Director, Product Marketing, plus 3 PMMs (4)<p>Director, Demand Gen, plus 3 marketers (4)<p>Director, Sales Enablement, plus 2 marketers (3)<p>Director, Brand Marketing (3)<p>PR &amp; Analyst Relations (1-2)<p>Events&#x2F;Community (1)<p>--<p>What I posit is that Product Marketing is useless as a position and should be eliminated most of the time.<p>The role ends up being:
- Jane Doe is the Product Marketer for product X. She&#x27;s responsible for growing it as much as possible.
- She works with Anne X. in demand gen to make ads to promote the product to new customers.
- She works with Hillary Y. in email marketing to cross promote to existing customers
- She works with tech to do landing page&#x2F;funnel testing.<p>However what I find is that the role just adds friction and useless tests to show value. Let the subject matter experts (in demand gen, email, website testing) create the plan for each product holistically. Product Marketers are dead weight 80% of the time.<p>I would only say this anonymously but its true. Source: I&#x27;m a marketing consultant that has worked with dozens of fast growing SaaS companies.