The Polarization Spiral
&gt; The polarization spiral, which is fed and accelerated by social media, is making extremists on both right and left more extreme, more powerful, and more intimidating. Both sides feed off of each other. Both sides are essential for a polarization spiral. And that means that neither side can win by attacking or humiliating the other side. Such tactics only serve to energize the other side.<p>It&#x27;s not about who can &quot;win&quot;. What would winning this &quot;culture war&quot; even look like? Everyone becomes a leftoid&#x2F;rightoid and lives happily ever after?<p>That would defeat the purpose of all this, which is to make money. How do you make money on social media? Ads. How do ads work? Engagements. How do you maximize engagements? The best ROI formula is posting polarizing content that begets flame wars and hate-shares and thinkpieces. The &quot;culture war&quot; is an illusion perpetuated by the influencer&#x2F;grifter industry that monetizes it.