Implementing a Zero Trust Architecture
The list of partner vendors have a lot of smart people and influence, but there are key players who are absent from it, but are some of the most important players in IAA&#x2F;IAM. To me the notable ones who have more customer traction than some of them on the list are companies like Apple, Hashicorp, Forgerock, Tanium,  and any of the emerging self sovereign identity and blockchain identity vendors who all still have non-linear growth in front of them.<p>I have worked on and partnered with some of the largest public sector digital  identity schemes in the world, and almost none of the players who actually have traction in those organizations are represented. Microsoft has their B2B service, which is the inferior product you choose when you don&#x27;t have expertise, and even though I think Okta is an excellent product and Duo (via Cisco) are fantastic, most of the parties represented aren&#x27;t what developers, architects, and the people who actually build and use these techs would select. I realize these are IAA&#x2F;IAM products, but ZTA has a bootstrapping problem without a foundation in identity. (Though I was glad to see Oracle wasn&#x27;t on the list, even though they are the identity elephant in the room.)<p>I like Zero Trust as a concept, but it&#x27;s going to take more organic growth and integration with IAM and with the traction of companies like those missing vendors to make it viable. The players on the list right now are all enterprise vendors, but it&#x27;s startups who are the ones growing and adopting standards - and using those missing organic-demand vendors whose customers actually want their tech instead of having it imposed. The growth companies hold the real influence on standards implementation because they are the adopters. Enterprise customers aren&#x27;t going to change anytime soon, and having enterprise (slow linear to flat growth) vendors as your partner channel seems risky. I agree ZTA will be a thing, but without exposure to non-linear growth, they may just be inventing another SAML.