Tesla envy grips Germany’s giants
The money quote:<p>&gt; &quot;I wish we had put that car on the road and not Tesla,&quot; confided a senior engineer at Porsche. &quot;We have to earn money at the end of the day though.&quot;<p>The article also talks about &quot;how will the German brands win back customers from Tesla?&quot;, but really, if you look at cars like the Mercedes S-class, BMW 7 series or the Audi A8, their sales are unchanged or even increasing since 2012 when the Model S was launched. Audi has been setting record sales numbers in the US, which is Tesla&#x27;s biggest market, for five years straight. So it&#x27;s a bit hard to argue Tesla has taken many of their customers.<p>Maybe most Tesla drivers were never petrolheads in the first place, and drove a boring station wagon before the Model S came along?