How to Sell – a guide for SaaS startups
&gt; Common mistakes made by salespeople and founders:<p>&gt; - Thinking their goal is to close a prospect on the first call<p>&gt; - Giving a full demo and presenting pricing on the first call<p>&gt; - Prematurely trying to shorten the sales process<p>These are mistakes? Having been on the receiving end of many &quot;sales processes&quot; I would say the shorter the sales process, the better. I often feel like companies who are too deep into doing high touch sales don&#x27;t really respect my time and are <i>shocked</i> when I tell them to cut to the chase and yes, I do expect to hear about pricing on the first call, otherwise there won&#x27;t be another call.<p>Disclaimer: I have zero patience for abundant sales processes.