Ask HN: What's your top growth strategy that helped grow your startup?
If your product doesn&#x27;t suck and it won&#x27;t sell you suck at marketing. &quot;Growth hacking&quot; is just a SV koolaid rebranding of marketing.<p>It wasn&#x27;t a start-up but a consulting company I worked at that had stagnated for about 7 years.<p>6 months later we had redone our whole marketing setup. New site, new branding, new software, lots of advertisement $ shifted.<p>A year later revenue was almost 3x. We raised our rates so profitability was even more than that.<p>The problem is finding a great marketing expert is just as hard as finding good coders. The company blew through countless consultants and 3 &quot;marketing majors&quot; with no returns until they found me and we turned it all around.<p>I would say marketing and coding are equally important for a start-up, easily the two most important things. If you have two founders one should be a marketing guru. If you don&#x27;t your first employee should be.<p>Another thing is don&#x27;t hire any marketing expert that can&#x27;t code. The actual marketing setup is more than 50% coding. You need to find a coder that loves marketing