Apple just told the world it has no idea who the Mac is for
The article&#x27;s inclusion of this quote from Tim Cook comes pretty close to summing up the whole situation:<p>“I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?”<p>– Tim Cook, talking about the iPad Pro<p>It&#x27;s time to face the fact that Apple doesn&#x27;t care about professionals and never has. With the release of the original Intel MacBook Pro in 2006 they created a near perfect computer that would come to dominate the market amongst developers for the next ten years. What we don&#x27;t acknowledge though is that this was purely an accident. While Apple had intended to build nice hardware and a stable OS, the Unix-y nature of the OS that that helped capture the hearts of developers was never exposed in an intentional way.<p>What we&#x27;re seeing with the new MBP is a regression back to the core Apple value that are already so prominent on the iPhone and iPad: form over function. Why have a headphone jack when you can make the bottom of the phone more symmetrical and shave 0.2 mm off the case depth? Why do you need a physical keyboard when the iPad&#x27;s virtual one is just fine for writing emails? Expect more of the same on future changes to the lineup.