Mastodon’s eternal September begins?
I think the real danger for the Mastodon&#x2F;greater Fediverse community is that, should Mastodon really become the &quot;next Twitter&quot;, it will catch the attention of the other FAANGs. And the way the Fediverse is structured currently, it appears highly vulnerable to the old Embrace&#x2F;Extend&#x2F;Extinguish playbook:<p>1) Establish a corporate Mastodon server and deeply embed it into your existing platform. (&quot;We <i>love</i> the Fediverse! We love it so much that we&#x27;ve built native support for it into Google mail. That&#x27;s right! Starting tomorrow, every @gmail address is also a valid Mastodon user! No need to sign up anywhere, you can just follow and toot and boost right from your Gmail app!&quot;)<p>1a) Think influx of a few 1000s of users is bad? How about a billion? [1]<p>2) Bombard the community with proprietary extensions and attempt to take control of the technical standards. (&quot;We love ActivityPub too! That&#x27;s why we&#x27;re planning to add YouTube integration to it! And Google Calendar invites! And Maps locations and advanced emotes and and and... Developers of servers and third-party clients are encouraged to follow our new ActivityPub Extensions living standard. Feedback is encouraged!&quot;)<p>2a) Non-FAANG server admins or client devs now have the choice between continuously playing catch-up on technical features they have to implement or tolerate that a large part of messages become incomprehensible to non-FAANG users.<p>3) Pull up the drawbridges. (&quot;While ActivityPub is great, we feel that ultimately it limits the platform&#x27;s potential and does not meet our standards for privacy and security. Therefore, ActivityPub will be sunset at the end of the year for @gmail.com. Third-party clients and servers are invited to implement our web API instead. Just register your server as an app in the API console and apply for a key...&quot;)<p>I think the Fediverse community would do good to think up strategies how to counter EEE takeovers right now, because if at some point Mastodon becomes big enough that there is money or influence to be made by controlling the platform, then someone will try a takeover, sooner or later.<p>[1] <a href="https:&#x2F;&#x2F;financesonline.com&#x2F;number-of-active-gmail-users&#x2F;" rel="nofollow">https:&#x2F;&#x2F;financesonline.com&#x2F;number-of-active-gmail-users&#x2F;</a>