Why can’t we cure the common cold?
So a promising treatment for the cold was dropped by the drug company because it was too expensive to develop, and the potential payoff too small. Drug companies&#x27; profit models pretty much require them to focus on developing drugs that people have to use for the rest of their lives - that manage a condition rather than treat it.<p>Is there a good reason why we shouldn&#x27;t club together as rich countries and fund a not-for-profit drug research body that <i>does</i> fund this sort of thing?