100 million dollars to reshape the economics of the web
None of these web monetization efforts address the fact that the pool of [all consumers&#x27; discretionary income they&#x27;d be willing to spend] is likely a small fraction of the size of [all commercial companies&#x27; marketing budgets]. No matter how much you reduce the friction for having people make small tips to websites, there&#x27;s just significantly less money to go around, so it can never replace advertising revenue. The only way that would change is if online advertising went away overnight, and instead of companies redirecting that to other forms of advertising, the prices of all consumer goods went down so it stayed in our collective pockets.