Ask HN: What is the best way to initiate conversation with Enterprise customer?
Do you track the usage of the free trial to the email addresses used to activate them? Better still do you track any interactions on your forum, wiki, etc?<p>It is very easy for staff to create fake email addresses to get a free trial and kick the tyres.  Unless they end up using your product they won&#x27;t be interested in demo-calls, etc.  Most technical staffers hate sales calls, so offers of demo-calls are more likely to be seen as pushy sales calls.<p>BTW what is your conversion rate from free-trial to paid plans?