Bloody Plant Burger Smells, Tastes and Sizzles Like Meat
I&#x27;ve been a vegetarian for the last decade and change, and I simultaneously think that finding a cheaper, appealing alternative to meat is both a fantastic opportunity for the world and a really difficult thing.<p>I used to love meat when I was a meat-eater, and I&#x27;m a fairly picky eater that dislikes many vegetable options.  (Green peppers are nasty and food-destroying in my opinion, which immediately removes over half the vegetarian options out there, just as an example), so I consider myself a decent bellweather for people who like the tastes of meat but want to actually eat less of it for various reasons.<p>The options that already exist today are quite varied.  Boca, Morningstar, Beyond Meat, and Quorn are all big names that offer meat alternatives that taste VERY different from each other.  Most of my meat eating friends won&#x27;t even try any of these, sight unseen.  (When they see them, they tend to have even more reluctance).  So, while I think it&#x27;s absolutely worthwhile to make alternatives that seem more &quot;real&quot;, there is still a stigma to overcome just by virtue of being fake.  And in america, at least, where meat-eating is tied to masculinity and bacon is worshipped, that&#x27;s a tough stigma to shake.<p>Decent imitations of highly processed meat exist already - I&#x27;ve had chicken nuggets that meat eaters had no idea were fake, and I fed my in-laws a &quot;turkey loaf&quot; dinner for Thanksgiving for years without them realizing - but matching the taste of &quot;quality&quot; meats hasn&#x27;t yet happened.