Privacy preserving attribution for advertising
Oh. Bigger story here appears to be that the proposal is publicly editable and has already been vandalized. I&#x27;m not going to link to it, but I will say that I&#x27;m not thrilled that Mozilla is handling proposals using these formats&#x2F;hosting choices.<p>So much of this feels weird to me.<p>I don&#x27;t understand how I&#x27;m supposed to take Mozilla partnering with Facebook, I don&#x27;t understand why I&#x27;m supposed to believe that Facebook would ever have beneficial insight to add to a privacy standard or that it would ever do anything other than try to weaken the standard.<p>I can&#x27;t read up on the IPA standard because the link is currently being vandalized, so I can&#x27;t really comment on that, but this is dangerous ground to tread and also I vaguely feel like as a user I might want to <i>not</i> have ads attributed across devices.<p>Before anybody jumps in and yells about how Mozilla is worse than Google, let me point out that Firefox is still objectively the best browser to use for privacy right now. But crud this announcement is weird and vaguely tone-deaf and doesn&#x27;t make me feel good, and I think at the very least it should have been worded less as a celebration, or at least should have spent more time going into why I shouldn&#x27;t feel uncomfortable about the whole thing.<p>It&#x27;s potentially a longer conversation, but the article also doesn&#x27;t really make a strong case for why I should be rooting for a privacy-respecting system for advertisers in the first place.