What is this Twitter army of Amazon drones cheerfully defending warehouse work?
Let&#x27;s say you&#x27;re a company with a serious PR problem about the working conditions in your warehouses.<p>You set up 15 Twitter accounts claiming to be employees of your warehouses.  You make sure the accounts are laughably bad at concealing the fact that they are shills, with cookie-cutter bios and responses that are obviously canned talking points.  This ensures that the accounts are discovered and written up by various publications, and the articles widely shared.<p>The articles, while laughing at how transparently phony the accounts are, inevitably mention that you are now offering tours of your warehouses (which makes you sound trustworthy since you&#x27;re not hiding anything), and embed the Tweets that say you pay more than other companies in your industry and offer medical benefits.  (Since this information is falsifiable (capable of being proven false, but not necessarily false) it&#x27;s credible even though it&#x27;s coming from a shill account.)<p>You&#x27;ve probably not made anyone&#x27;s opinion of you worse (you look more stupid than malevolent), but you&#x27;ve gotten your message in front of eyeballs and it might make some people think better of you.