Google ad exec: “it is a worse user experience to not have ads on the page”
Before HN jumps all over this, I worked at Google and other ads and search companies... and this is technically true (in selected cases) !  There are certain categories of websites and search results pages, where ads actually improve user experience, measured by nearly any metric you want to pick, from user perception to CTR&#x2F;conversion, etc.<p>There&#x27;s lots of random categories, but the obvious ones are commercial&#x2F;product searches where you&#x27;re looking to buy something.<p>And this isn&#x27;t new: over history, there&#x27;ve been magazines and other media where the ads dominated the content, e.g. trade publications such as _Computer Shopper_ during the 1980&#x27;s PC revolution.<p>Thanks for listening to my TED talk, let the downvoting begin!