Red Hat OpenShift.io – Free, end-to-end, cloud-native development
I wonder if there&#x27;s a name for this: that impatience and discomfort you feel about anything new until you understand <i>what</i> it is exactly and what to compare it to.<p>Until that question is answered, you have ZERO patience for any marketing you read: especially fluffy visionary commentary about &quot;digital transformation&quot;. You are quite literally making your readers angry because you are not answering their questions.<p>For anyone launching anything:<p>1. Make the first goal of your homepage just explaining what the thing is. Be clear. Be specific. People just want to know how to reason about it.<p>2. Show photos, video, or screenshots. (Even if you don&#x27;t think it&#x27;s amazingly sexy.) Seeing the product makes it so much more real.<p>3. Compare it liberally with what&#x27;s out in the market now: this is your chance to show how it&#x27;s similar and why it&#x27;s different. Can be chart or table.<p>Then and only then, can you move on to how your product improves the lives of devs, chefs, athletes, etc. who uses it. (But you may not even need to.)