Apple plans a slow, appointment-only rollout of Vision Pro
Maybe this is cynical, but my marketing class taught us to look at everything Apple does under the view of the best marketers in the world.<p>The marketers told them to go for the &#x27;exclusive club&#x27; vibe by doing in-store appointments.<p>Wonder if there is some messaging by the Apple leader at the appointment that explains how this is cool, exclusive, luxury. Reinforcing the purchase decision.<p>Need to make the barrier to entry extra high too, so when people laugh at it in public, they are fully committed to defend it. Who knows maybe they will go full abercrombie and make sure people who are older than 40 get it slightly later than 20 year old females. Eventually it gets normalized and people use it.