Unbundling AWS
Kind-of alluded to in the article, but if you’re going to unbundle AWS, you’re going to have to figure out how to get the bandwidth 0-rated. One of amazons biggest moats (imo) is that they can realize monumental cost savings on bandwidth while making it very pricy to other service providers. So if you need to architect bandwidth-hungry or “high scale” applications, going outside of AWS becomes way too expensive. Even privatelink tacks on bandwidth charges.<p>You’d have to look at DB providers like Elastic to see how to do this, I think. But it’s going to involve a very complex and high touch deployment &amp; support environment. This effectively “prices out” certain classes of applications as too expensive for value returned. Again I could be looking at this very wrong, and figuring out how to build profitable unbundled AWS services would be a great business, but it’s hard to see how to successfully execute.