Has wine gone bad?
I have to say I hope the wine industry goes the same way as the craft beer industry: towards innovative techniques to differentiate brands by distinct taste and sourcing.  Walk into any liquor store and half the store is filled with wine labels that most people can&#x27;t differentiate.  Compare this to the beer aisle: A wild yeast lambic is only similar to a Bud Light in that they are both beers.  I&#x27;d be hard pressed to ever debate drinking one or the other because they are so distinct.  Not that either of them are bad, but they serve different times and places.  I&#x27;d love to see the same with wine.  Give me bold, ambitious wines that either use long-forgotten techniques or pioneer new ones.  Give me as much variety as possible, and hell, wrap it up in feel good micro-winery stories.<p>Let consumers choose what they like, just like how the Craft Beer industry has done for the last couple of years.  If there&#x27;s one lesson to learn, it&#x27;s that consumers love to try new varieties, and there&#x27;s a lot of money to be made for being ambitious.<p>For everyone in the Bay Area, it&#x27;s worth your time to go up to Sonoma county and hangout at Lagunitas and Russian River Breweries.  Both are famous for not holding back and brewing whatever beer comes to their mind, and it&#x27;s <i>delicious</i>.