A Tumblr developer on the App Store approval process
&gt; In the case of Tumblr, this would be a reviewer going to search, typing in something like &#x27;tits’ and finding porn.<p>Just want to emphasize this part. App Store Reviewers are completely asinine. Like, dumb as a rock. It’d almost be funny if their stupidity didn’t block your app approval.<p>To be explicitly clear: if your app contains UGC, they will explicitly go and search for things to ding you on, and then fault you when you find it. They will go to the search bar and type in “milf” or “butts” (I wish I were joking). They’ll try to search for drugs on your marketplace. If your app runs scripts, they’ll try downloading something and then yell at you for letting them do it. The review messages they leave you bend over backwards to try to fault you for what <i>they</i> do in the app…things like “during review, your app downloaded code” (the reviewer went out of their way to find a way to load a script from the internet) or “your app presents adult content” (the reviewer created an account and immediately searched for “sex”). These are the people who misspell their demo account passwords and will claim the app is broken, so these idiots are almost proud when they find these, almost like they’re finding a gotcha.<p>Of course, these rejections are all bogus. In a good system they wouldn’t happen, or if they did you’d dismiss them summarily. Instead, you need to plead and escalate until you find a person who’s not a complete bozo. Sometimes, in desperation, you come up with random filters in the hopes that they’ll just leave you alone this time. Careful, though: if you give up too much ground you won’t have any to give next time.<p>The entire process is just designed to wear you down, to create apps that conform to a pretty image where people post about their dogs and food rather than anything that could possibly be objectionable. Platforms rightfully try to keep their own standards on their content, but many slowly give up and slide into what’s easy to defend. Apple is only behind payment processors and advertisers in forcing platforms to prude up :(