Betting on things that never change (2017)
&gt; I very frequently get the question: “What’s going to change in the next 10 years?” That’s a very interesting question. I almost never get the question: “What’s not going to change in the next 10 years?” And I submit to you that that second question is actually the more important of the two. You can build a business strategy around the things that are stable in time. In our retail business, we know that customers want low prices, and I know that’s going to be true 10 years from now. They want fast delivery; they want vast selection.<p>Also Bezos (paraphrased): &quot;While working at D.E. Shaw, I heard that the internet was growing at 2,300% per year. And I asked myself: &#x27;what kind of business makes sense to start in the context of that kind of growth?&#x27;&quot;<p>The Holy Grail is when a big change allows you to get a foothold in solving a fundamental, unchanging problem better than it has been solved before - and then leveraging that foothold with rapid iteration and growth.