YouTube Stars Feel an Advertising Pinch
These creators are very smart and very good at what they do. But they lack the most basic understanding of why it is such a bad idea to create an entire business around something you cannot control.<p>Yes, there is that risk with <i>anything</i> you do (including your own website and your own email list), but surely by now they have heard enough people complain online that it is very unwise to build a tall building on a shaky foundation.<p>Aside: why don&#x27;t they use competitors such as Vimeo and post the videos on Vimeo [1] first, and then post those same videos on YouTube after two weeks? If their audience is really that engaged, shouldn&#x27;t they be following them to Vimeo also? It would be a two in one deal - the creators create competition between two online video services (which is usually good for them), and if more creators move away from YouTube the consumer also benefits from greater choice and is more likely to go check out Vimeo, leading to a possible virtuous cycle. A third and unexpected side benefit - less data collection about your online practices by an internet behemoth.<p>[1] From what I can see, Vimeo also has options to monetize your videos. <a href="https:&#x2F;&#x2F;vimeo.com&#x2F;blog&#x2F;post&#x2F;learn-how-vimeo-on-demand-helps-creators-earn-more" rel="nofollow">https:&#x2F;&#x2F;vimeo.com&#x2F;blog&#x2F;post&#x2F;learn-how-vimeo-on-demand-helps-...</a>