Why don’t we have a strategy?
The overwhelming majority of “strategies” are just rigid sequences of time bound outputs&#x2F;shit you want to build, that always end up being wrong and needing to change because of new information coming in.<p>Strategy needs to be:<p>- We’ve identified this deep problem in the world that needs to be fixed<p>- We want to bring the Vision to life where that problem is gone (a big bold future state of the world).<p>- We believe bringing this sequence (roadmap) of intermediate states of the world to life will get us to that vision.<p>- These are the things we WONT do along the way. (Guiding policy)<p>A roadmap unrolls your strategy into that sequence. A good roadmap item clearly lays out where you’re trying to go without committing you to doing it in any particular way. &lt;— this is the most important principle you need to master to create good, proper roadmaps<p>Most roadmaps are really a feature release plan. A roadmap should contain Futures, not Features.<p>All of the above is uncomfortable at first and takes a lot of practice to get used to, so many just end up committing to a timeline of things to build that doesn’t really add up to an actual strategy.