The Marketing Behind MongoDB
100% of my friends who have used Mongo&#x2F;similar NoSQL have given up and had a nasty rewrite back to pgSQL.<p>This seems to be the journey:<p>1. Lack of migrations is awesome! We can iterate so quickly for MVP<p>2. Get users<p>3. Add features, still enjoying the speed of iteration<p>4. Get more users<p>5. Start building reporting features for enterprise&#x2F;customer support&#x2F;product metrics (ie: when the real potential success starts)<p>6. Realise you desperately need joins, transactions and other SQL features<p>7. Pause product dev for 1-3+ months to migrate back to SQL, or do some weird parallel development process to move it piecemeal back.<p>I think the most interesting question though is would they be able to get MVP and initial customers that set off this if they were moving (slightly) slower due to SQL and slight overhead that comes with?<p>My thought is definitely yes.