Ask HN: What is your playbook for profitable SaaS without outside investment?
I don&#x27;t have one yet. Still working that out!<p>I am certainly monitoring this thread with a lot of interest.<p>My approaches and results so far:<p>- Email marketing. This was done by identifying businesses in the local area (roughly 1,000 of them) and just churning through contacting them, ideally with the name of the owner sourced from their website. Result: literally not a single response or conversion.<p>- Posting to Facebook, Twitter and LinkedIn with tutorials, news, offers about my product every 3 days. Result: also zero. I should note that I have never had a social account before this, so I have no existing networks of friends and family to rely on.<p>- Talking about my product on Hackernews. Result: hundreds of page views and 4 free trial signups. Nice! Finally something.<p>- Reddit posts: tens of page views, no signups, so far as I can tell.<p>I have a few more routes, like paid for advertising, but I am honestly trying to do this all at a cost as close to 0 as possible (FWIW, I&#x27;m paying about £10 a month for my VPS and Cloudflare workers, that&#x27;s it)<p>The product is a static website builder that&#x27;s supposed to be much easier to use than WordPress, mostly cheaper and also super usable on mobile (which is rare I believe).<p><a href="https:&#x2F;&#x2F;pinkpigeon.co.uk" rel="nofollow">https:&#x2F;&#x2F;pinkpigeon.co.uk</a> if you&#x27;re curious, and apologies for the self promotion.