Classify this advertising campaign.
The company is using social media to drive brand awareness and generate leads.
This advertising campaign can be classified as a social media marketing campaign that focuses on increasing brand visibility and lead generation.
Complete the following task based on the instruction and optional input provided.### Instruction:
Classify this advertising campaign.

### Input:
The company is using social media to drive brand awareness and generate leads.

### Output:
This advertising campaign can be classified as a social media marketing campaign that focuses on increasing brand visibility and lead generation.