Well It's Official - Advertising And Marketing Agencies Still Like A Drink
It's good to be crazy
Advertising New Films
By - CTL
By Steve May, Copywriter and CEO at Rockatansky.
Being crazy is one of the best advertising stories there is.
Nike's recent 'Dream Crazier' commercial is wonderful. Power and poise mashed in perfect narrative melody. Poignant. A statement made at a time when we're all ears. Isn't it magnificent when the planets of message and appetite-of-masses align?
As much as I love it, though, I love Apple's original 'Here's to the crazy ones' just that little bit more (nothing beats the original, right?).
This was the commercial that first took montage and message and mandated goose bumps – and in doing so further elevated a computer company to something much more (yes, Apple's 1984 commercial did similar, but I prefer the simplicity of this one).
Everything about it is perfect. The writing, the rhythm. Refraining from choosing a cliched ad-land voice over, instead enlisting the Smurf-like voice of Richard Dreyfuss. Thing is, it's this matter-of-fact, casual delivery, juxtaposed with a knuckle-duster narrative, that creates the magic – voila.
Remember, to be powerful, you need light and shade – as illustrated in both commercials.
Above all, it reminds us that to move forward and change the world, we need to upset the status quo and be flies in ointment.
All this, conveyed in 60 seconds.
Here's to more commercials like these ones.
Why Facebook And Apple Are Fighting Over Your Privacy
EASY ANONYMITY IS THE CURSE OF THE INTERNET
BEGA NOT A HAPPY VEGEMITE WITH AD SPREAD
Your email address will not be published. Email and Name is required.
Crossing The Line is a web-based magazine and resource site, that covers all elements of our moving culture and values. It recognises excellence in craft and creativity across film, design, advertising, and marketing. It is a celebration of lifestyle and culture in our World today. We aim to cross the line between our audience and those involved in the production and decision-making process. Whether behind-the-scenes or in front; we will bring you the latest issues surrounding our industries, including news, interviews and opinions that offer a 360° view of the wider world we live and work in.
Can My Boss Force Me To Get The Covid-19 Vaccine?
The ABC Has Gone Too Far And Must Be Held To Account
Who Will Speak For Me?
Has Bridgerton Found The Next Bond?
Advertising (188)
Between takes (101)
New Films (84)
Production (37)
Copyright 2020 - Crossing the Line