Bodog set for huge expansion and marketing campaign
By Jenny McKinnley 28 0
The online casino Bodog is getting ready to launch a number of new services alongside a multimillion pound marketing drive. They are aiming to capture a share of the UK online gambling market, one of the fastest growing markets in the world.
Bodog is hoping to capture a large share of the UK gambling market through a huge marketing campaign and also massive development of their online casino.
Bodog has recently been granted three licenses by the Gambling Commission and are hoping to set up a new UK service early next year. Over the coming few weeks they will be adding horse racing to their site at the same time as developing new online casino services such as a live dealer studio.
The company is reportedly doubling the size of its marketing team as well as hiring creative agencies. Until now the only UK marketing from Bodog has been their sponsorship of the Premier League team West Bromwich Albion.
Earlier this year Dee Dutta, the former Visa and Sony Ericsson marketer, was appointed as Chief Marketing Officer. He said "The UK is the largest regulated market in the world today and we want to be part of that. The decision was not taken on market share. The key thing is to develop trust with the UK customer."
Bodog is also introducing CTXM's Xcasino. This is an end-to-end software package which aims to emulate the environment of a land casino through the provision of unique features such as a community tool. The community tool allows people to meet other players through live chat and multiplayer support.
The Managing Director of Bodog, Robert Gustafsson, said that the casino element is hugely important but "has not been given the same attention and investment as poker and sportsbook over recent years." He says that this is being changed with time, technology and marketing as well as the addition of CTXM's Xcasino which will bring Bodog to the forefront of online gambling.
Jenny McKinnley
Jenny McKinnley is OCA's financial correspondent. After spending years on the trading floor in both NY and London, she offers insight from the inside out on world financial news and events.
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