Brands-To-Retail 21-01-2022
22 January 2022, Mumbai:
As a leading organization in Footwear, Apparels & Accessories, the company envisions to reach every youngster as their first choice, with a strong focus on Product, spreading network, and a firm belief in customer orientation.
Purple United Sales Private Limited (PUSPL), is in the business of Sales & Distribution of Footwear, apparel, and Accessories through E-commerce, modern, and traditional trade channels.
The company is managed by a team of highly skilled and technically qualified professionals with expertise in Designing, Sourcing, Merchandising, Sales, and Business Development.
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Aditya Birla Fashion and Retail (ABFRL) has partnered with algorithmic decisioning platform for retail, Algonomy to deploy its hyper-personalization solutions across its brands.
As per Press News Wire report, ABFRL will leverage the personalization suite to craft truly seamless and 1:1 shopping experiences across all consumer channels - website, app, email and in-store, and across the commerce journey touchpoints for search, browse, product recommendations and content.
The first brand to deploy the personalization suite is Pantaloons. It will be followed by other brands. ABFRL will use Algonomy's flagship products Recommend™, Engage™, Find™ and Discover™ to leverage not just real-time shopper behavior, but also store data to holistically personalize end to end omni channel experience for each shopper.
ABFRL has also launched a Style Finder that lets shoppers specify their categories and occasion and allows them to see either personalized products or try something new.
Algonomy Xen AI, the patented Composite AI decisioning engine, selects the most optimal experience for every interaction in real time, considering the shopper's profile, stage in the buying journey and Pantaloon's goals, around engagement, conversion or revenue. In addition to popularity, individual behavioral data is also used to influence a shopper's search and browse results, making online shopping cohesive and frictionless.
Shark Tank India: The Quirky Naari, fashion startup appeared in Episode 20
The Quirky Naari is a fashion startup that appeared in Shark Tank India Season 1 Episode 20. Malvica Saxena the founder of this startup, has demanded 35 lakhs in exchange for 5% share of his company in Shark Tank India.
The brand product line goes like an offering of Hand Paints Bridal Shoes, Denim Jackets, Funky Shoes, etc. as it has its eyes firmly on the fashion trends.
The Quirky Naari is a fashion startup
It appeared in Shark Tank India Season 1 Episode 20
Malvica Saxena is the founder of this startup
Its ask was 35 lakhs in exchange for 5% share of his company in Shark Tank India
Shoes from The Quirky Naari are here to serve discernible consumers perk up that dull, dry & drab shoe rack. The brand boasts in making quirky shoes that are sure to grab anyone's fancy & attention.
Brand bets heavy on social media outreach as it has currently 26.6k followers in its official Instagram account.
The Alia Bhatt-led playwear-for-children enterprise launched a 'Buy1Give1' initiative, which will provide basic clothing for underprivileged children, spreading the joy of giving.
Ed-a-Mamma, a clothing brand for children, kicks off 2022 by furthering its commitment towards enabling conscious clothing and giving back to the community.
For this initiative, every purchase made on the website will be matched with a garment donated by Ed-a-Mamma for a child in need. Ed-a-Mamma has partnered with Goonj - a renowned NGO working across India that focuses on clothing as a basic, yet unaddressed need.
Ed-a-Mamma caters to children in the age group of 2-14 years and is currently available on all major digital marketplaces. The brand encourages superior sustainable fashion in an affordable manner.
Alia Bhatt, Founder of Ed-a-Mamma, said, "With Ed-a-Mamma, I set out to create a world that nurtures in children a love of nature. Knowing full well that they will look after what they love.
The Buy1Get1 initiative will be used to gift garments to children in need and we hope to make kids understand the joy of sharing with people who are less fortunate."
everythingexperential (The news article has not been edited by DFU Publications staff)
Ekaya, womenswear brand launches festive 2022 collection online
Womenswear brand Ekaya launched its festive 2022 collection online with a paired down photshoot broadcast on its Facebook page. Dubbed 'Everlast,' the collection reflects the realities of ongoing pandemic but offers a sense of hope and escape. As per Fashion Network report, the collection comprises a range of modern silk lehengas and versatile tunics. It presents a dreamy visual of an extraordinary world of women adorned with blooming flowers evoking a celebration of romantic oddities.
The collection has a dreamy pastel color palette, punctuated by vibrant reds and deep navy blues and silhouettes ranging from traditional to completely fantastical. Its capes and floaty layers over anarkalis give a fairytale feel while the structured, tailored kurta and suit sets keep the collection modern. The collection retails on Ekaya's e-commerce store.
With a history of over 120 years Ekaya works with a community of over 10,000 handloom weavers. The brand has collaborated with a number of Indian designers and labels including House of Masaba, Abraham & Thakore, Misho, and Plan Clan, etc.
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Fabindia to launch Rs 4,000 crores IPO
Ethnic wear retail store chain Fabindia plans to launch an IPO to raise Rs 4,000 crore by issuing fresh equity shares and an offer for sale (OFS).
The equity shares will be worth over Rs 500 crore while their OFS will amount to Rs 3,500 crore. The shares will help Fabindia boost its current value to Rs 20,000 crore. The proceeds from the IPO will be used for growth, expansion, and scaling-up of its e-commerce business.
Fabindia, which generates around 15 per cent sales from e-commerce business, aims to grow its online presence. The brand also plans to add stores in view of the increased footfall after the COVID-19 pandemic.
Currently, Fabindia has 311 stores across 118 cities in the country and 14 international stores. The company sells garments, home furnishings, furniture, gifts, jewellery, organic food, and personal care products.
Established in 1960 by John Bissell, Fabindia sources its products from villages of India and showcases handloom textiles and furniture to the world. According to the firm's website, it currently connects more than 55,000 rural producers to the urban markets. The company also runs its own school with nearly 500 students.
G.O.A.T Brand Labs has purchased a 90% share in The Label Life
The Bengaluru-based start-up G.O.A.T Brand Labs has entered the women's western wear category by purchasing a 90% share in The Label Life, a women's fashion and lifestyle brand.
Notably, G.O.A.T. intends to expand this area with several brands. The acquisition's value has not been revealed. "We will extend the brand enormously by expanding internationally and releasing new product categories," said Rishi Vasudev, co-founder of G.O.A.T Brand Labs. By 2025, the goal is to make it one of the first direct-to-consumer (D2C) companies to have a revenue of Rs. 500 crore."
Many Bollywood celebs dress The Label Life, which provides garments, accessories, and footwear, among other things. G.O.A.T Brand Labs has also recently invested in Frangipani, a children's clothing line, and Neemli Lifestyle, which owns the Neemli Naturals cosmetics line.
Last year, G.O.A.T secured US $ 36 million (about Rs. 268 crore) in a Series A fundraising round headed by Tiger Global and Flipkart Ventures, the homegrown e-commerce major's early-stage venture fund.
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Garment Mantra Lifestyle reports Q3FY'22 results
Garment Mantra Lifestyle reported a net profit of Rs 3 crore for the third quarter ended December 2021, as against a net profit of Rs 1 crore it posted in the corresponding period of the previous fiscal year.
The company's revenue for the quarter jumped to Rs 57 crore, as against Rs 22 crore it reported in the year-ago period.
PremAggarwal, Chairman and Managing Director,i said, performance in the quarter was supported by differentiated offerings, efficient operations and business strategies. The company continues to execute strongly on all its key strategies, driving growth across our three primary verticals. It has set up two integrated facilities in Surat and Raipur. It has een substantial growth in its Poorti model and expects this model to grow at a CAGR of 30 percent over the next few years, he added.
Garment Mantra is a value fashion retailer with a strong presence in tier 2 ,3 markets of the country.
Aastey to cater to all 'Indian Body Types'
Launched in India by Jeevika Tyagi and Kanupriya Mundhra, size-inclusive brand, Aastey aims to cater to all Indian body types. The brand has launched eight different sizes for each of design targeting millennials. It claims to be a 100-per cent sustainable brand.
In future, Aastey plans to diversify its product portfolio besides expanding online and offline operations. Jeevika Tyagi, Co-Founder, adds, the brand aims to create tangible benefits like offering in-between sizes and creating conscious products to help people live their best lives. Kanupriya Mundhra Founder, adds, brand serves to remind consumers that they can create their own joys by buying products. Currently, it sells exclusively through website and pan-India delivery.
Madame records growth in FY21
India's leading western-wear fashion apparel brand, Madame has witnessed 25 per cent growth in FY 21 till December thanks to its strategic focus towards fresh expansions, merchandise mix and on time deliveries. Financial year 2021-22 started on a tough note for the brand owing to the second pandemic wave. However, the brand soon experienced double-digit growth as markets reopened in June this year. Till December'21, the brand showed exceptional growth, breaking all LFR retail records for all months. Having significant retail partners such as Shoppers Stop, Central, Lifestyle, Reliance Trends, Project eve,
Madame has over 300 retail touch points across the country. These collaborations have aided the company in maintaining and expanding sales, allowing it to continue to develop despite the pandemic, says Ashish Ranjan, Business Manager- LFR. In the current fiscal year, Madame expects to sell 250 thousand units, accounting for roughly 15 per cent of total originations retail sales. In the next three years, the brand plans to develop its retail business by 30 per cent with a top line of Rs.180 crore, adds Ranjan.
A well-known name in Western Wear, Madame has expanded its customer base across the country over the last year. The brand has stores across the country and is also present on a dedicated e-commerce platform-glamly.com.
A huge data breach has been discovered at Aditya Birla Fashion and Retail Ltd (ABFRL)
Aditya Birla Apparel & Retail Ltd (ABFRL), India's top fashion company, has suffered a significant data breach, with over 5.4 million email addresses allegedly stolen from the Aditya Birla Group-owned platform and shared online.
In December of last year, 5,470,063 ABRFL accounts were allegedly breached and ransomed. Financial and transaction records, as well as 21GB of ABFRL invoices, are claimed to be included in the hacked database. ShinyHunters, a hacking collective, has made the supposed database public.
The incident was confirmed by ABFRL, which said it is investigating an information security breach involving unauthorised access to its e-commerce database. There has been no operational or business impact, according to the company's representative.
"As a precautionary move, the company has reset all client passwords and enabled OTP-based authentication, as well as taken further steps to secure access to customer and employee information," he stated. Cyber security specialist Rajshekhar Rajaharia has also tweeted about it and shared details.
According to sources, the claimed database contains sensitive customer data such as names, phone numbers, addresses, dates of birth, order histories, credit card information, and passwords stored as MD5 hashes.
Employee information, including payment information, religion, and marital status, is reported to have been exposed in the data breach. Have I Been Pwned, a data breach tracking website informed some impacted customers of an ABFRL account breach?
The ransom demand made by the hacker gang was purportedly turned down, and the material was then made public on a famous hacking forum.
ShinyHunters got access to the ABFRL database for several weeks, according to a report by RestorePrivacy.
According to the allegation, the information reportedly compromised included complete names, e-mail addresses, birth dates, physical addresses, gender, age, marital status, pay, religion, and more for ABFRL employees.
Server logs and vulnerability reports for ABFRL Indian apparel labels American Eagle, Pantaloons, Forever21, The Collective, Van Heusen, Peter England, Planet Fashion, and Shantanu & Nikhil are among the information.
It is also reported to contain ABFRL client data, hundreds of thousands of invoices, as well as the company's website source code and server statistics. "We tried to get in touch with ABFRL," Gadgets 360 said.
They dispatched a negotiator, but he was only stalling (the offer was more than reasonable for a 'US $ 45-billion company').
So we decided to release everything for you guys, including their well-known divisions like Pantaloons.com and Jaypore.com," the hackers wrote in an 11 January post. The specific sum required for payment, however, is uncertain.
JCPenney's Chief Information Officer is Sharmeelee Bala
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