facebook campaigns
Advertising Effectiveness: Understanding the Value of a Social Media Impression
Published By: Facebook Published Date: Mar 07, 2012
This report provides early insights from Nielsen's BrandLift product which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers.
marketing, social media, emerging marketing, internet marketing, digital marketing
The Three Keys to Improving Facebook Reach and Engagement
Published By: Wildfire Interactive Published Date: Jun 14, 2012
Did you know you reach only a fraction of your fanbase every time you post a branded message on Facebook? Whether your fans receive your content in their newsfeeds depends on a Facebook algorithm called EdgeRank. We partnered with the experts at EdgeRank Checker to uncover what makes EdgeRank tick-and how you can use it to your advantage.
marketing, facebook, engagement, reach, social media, advertising, social media campaigns
5 Best Practices for Optimizing Content for the New Facebook Timeline Format
With the debut of Timeline for brands on February 29th, brands and marketers everywhere wondered whether the major changes to fan page functionality would cause noticeable differences in engagement activity. We decided to find out. We ran the stats for 43 brands ranging from 20K to 40MM fans and tracked every engagement metric 21 days prior to and 21 days after the Timeline change. We'd like to share the results.
facebook, marketing, social media, social media campaigns, advertising, timeline, social advertising
What Ads Work on Facebook, Twitter and LinkedIn? One Size Does Not Fit All.
Launching a social advertising campaign may be easy. However, creating a great social advertising campaign that actually pays off can be a real challenge. Plus, the rules for success change from Facebook to Twitter to LinkedIn.
facebook, twitter, social media, advertising, marketing, emerging marketing, ads, social advertising campaigns
Facebook by the Numbers 2015
Published By: AdRoll Published Date: Jan 21, 2016
Key findings on the trends and benefits of retargeting on the world's largest social network. Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyze AdRoll Retargeting campaign data across our global customer base. The findings in this report summarize our in-depth, yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide.
adroll, facebook, retargeting, advertiser spend, campaign data, digital advertising
Facebook and Paid Search: 4 key Campaign Success drivers.
Published By: SearchForce Published Date: Mar 31, 2011
Explore how you can understand the Facebook user, identify your target audience and create more granular campaigns.
facebook advertising, facebook campaigns, facebook ads, facebook optimization, social media marketing, paid search
The Facebook Factor: Quantifying the Impact of a Facebook Fan on Brand Interactions
Download the Forrester report now to find out how to measure the impact of Facebook fans on your own brand. The report shows you exactly what questions to ask, how to analyze the data you gather, and how to interpret the results in the context of your brand.
facebook, social media, marketing, emerging marketing, social campaigns, ads, contect, forrester