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Fashion frat lends a hand to promote Indian ethnic fabrics
By Tanya Banon
Published: 17:52 EST, 8 July 2012 | Updated: 17:52 EST, 8 July 2012
With the latest collaboration between the Fashion Design Council of India (FDCI) and the Central Cottage Industries Emporium, monsoon showers signify a renewed energy and rebirth for Indian handlooms and textiles.
In an initiative to promote Indian handlooms the textile ministry, the Central Cottage Industries Corporation (CCIC) and the FDCI have joined hands to assist, develop, encourage and support traditional Indian weaves.
On Saturday evening, Delhi chief minister Sheila Dixit inaugurated this association with a first-of-its kind exhibit themed 'Sarang' at the emporium along with chairperson Anjali Rai.
Leading FDCI designer Rohit Bal with CCIC chief Anjali Rai and Delhi CM Sheila Dikshit (right)
Leading FDCI designers Rohit Bal and Anju Modi showcased an exclusive peacock-inspired collection at the emporium.
Bal and Modi are the first two of the 60 designers who will participate in the initiative.
Talking about the collaboration, FDCI chief Sunil Sethi said: 'Indian fashion is not only about haute couture and Western ready-to-wear; it is also about fashion with substance.
Undeniably, this will give fashion a more serious face and enable it to undertake a larger role for Indian textiles, handlooms and fashion in totality.
The council along with leading designers will be able to showcase their support to traditional textiles and weaves.
Every month five designers will exhibit an exclusive collection at the emporium over a period of a year. The textile ministry is going all out to promote traditional handlooms and the FDCI will work in tandem with them.'
This venture might be the silver lining on the Indian fashion scene which has recently suffered owing to a bout of insignificant fashion weeks mushrooming all across the country.
It might finally herald the beginning of a fashion revolution and signal the end of small commercial events that do more disservice than good.
Fash frat lends a hand to promote Indian ethnic fabrics
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