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Andy Sernovitz | Damn, I Wish I'd Thought of That! Unusually useful ideas for smart marketers.
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← Why you need customer evangelists — before you need it
Dell Buzz Summit (private) August 7-8, Austin →
Trevor, the Mento's Intern
Tell Trevor to jump in a lake.
Right now you can go to MentosIntern.com and see Trevor. You can give him a task. You can make him do stupid things. And he will do it, live and on the web.
Fun, fun, funny. Mento's knows how to cultivate and participate in a consumer fad better than most.
It's a great stunt, but what makes it all the better is that they get all the viral best practices right: Videos are sharable on YouTube, there is a blog, MySpace and Facebook profiles, tell-a-friend forms, etc. They invested in a clever site … and then made sure that anyone who wants to participate can do it wherever, however they want.
When the crazy Mentos/Diet Coke fad hit, Mentos jumped in and started supporting and promoting it. Coke hesitated. Mentos got a ton of publicity and brand promotion, virtually for free.
The lesson: When real consumers are having fun with you, join in.
More: ChiefMarketer Magazine
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My company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world's biggest companies, including SocialMedia.org.
I teach word of mouth marketing. My New York Times bestselling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is full of practical, how-to tips on how you can get more people talking about you tomorrow. Learn how to rally fans for your business, your art, or your cause.
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I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I'm a serial entrepreneur who founded and advises startups and nonprofits. And I'm a rabid purist on the topic of marketing ethics.
"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.
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I'm Andy Sernovitz, a fairly helpful marketing guy. I write about word of mouth marketing, social media, ethics, common-sense business, and entrepreneurship.
I'm a bestselling author, professional speaker, consultant, entrepreneur, and teacher. I look like this. These are my turn-ons. The greatest album in the world. See a picture of a monkey. Full bio here...
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