Game Changer: An Interview with Shannon Loftis of Xbox Entertainment Studios
Our director Andrew Gant continues his journey with the Microsoft Kinect, where he travelled to Microsoft to interview the wonderful Shannon Loftis, who is the new General Manager of Xbox Entertainment Studios, a new division of Microsoft that is creating exclusive interactive television for Xbox One owners.
As a part of the Future of StoryTelling Conference, Andrew profiled Shannon's vision on Approachable Immersion, that centers around "full-body motion"– reading the movements, facial expressions, and even the heartbeat of the player.
Merging the mediums of television and gaming creates freedom for a new kind of gamer—because there are no handheld controls, the player is physically integrated into the game, without any unnatural barriers to exploring the story.
The player can deeply engage and fully immerse himself into the narrative, letting natural curiosity guide his progress.