Pete Lau
OnePlus may now launch 4 smartphones every year
In an exclusive interaction with The Times of India-Gadgets Now, OnePlus CEO Pete Lau revealed the company's plans approach to launch two flagship smartphones together and its stand in the "number game" when it comes to cameras on a smartphone. Komal Mohan | TIMESOFINDIA.COM | September 27, 2019, 22:10 IST
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OnePlus deviated from its 'one-flagship-a-year' strategy when it introduced two flagship smartphones — OnePlus 7 and OnePlus 7 Pro — instead of one. And it seems that it is a practice that the company plans to adopt moving forward.
In an exclusive interaction with The Times of India-Gadgets Now, OnePlus CEO Pete Lau said, "I think moving forward we are going to — at least for now — stick with current strategy by introducing two products; wherein one will be affordable and the other one be priced higher." In a way the company confirmed that it is not going to let go off the value-for-money flagship segment any time soon.
Till now, the company has launched its flagship smartphone in the first half of the year, which is followed by an upgraded variant under the "T" moniker — which means the company launches two smartphones in the country annually. This year, however, that is expected to be doubled as OnePlus 7T is already a reality and enough leaks suggest that there is a OnePlus 7T Pro going to be launched soon. The company is set to host an event in London on October 10 for the OnePlus 7T series' global debut, which is expected to be the launchpad for the OnePlus 7T Pro.
The OnePlus 7T goes on sale in India starting September 28 in two storage variants. The base variant comes with 128GB internal storage and costs Rs 37,999 while the second storage variant offering 256GB storage costs Rs 39,999. Compared to the OnePlus 7, the OnePlus 7T comes with an additional camera sensor on the back, but Lau claims that the company is not doing this to "compete in the number game" of camera sensors or megapixels.
"When it comes to the product we only focus on what kind of value we can bring to the table for the users and that's our sole concern. If you see our previous products, we are not necessarily the one that has the most cameras on the phone. Our focus has always been on how we are going to improve our technology, overall," added Lau.
Tags : Devices, oneplus, oneplus 7 pro, oneplus 7t, OnePlus 7T Pro, Pete Lau