<http://www.yso.fi/onto/yso/p372>	culture
<http://www.yso.fi/onto/yso/p9743>	identity (mental objects)
<http://www.yso.fi/onto/yso/p3867>	globalisation
<http://www.yso.fi/onto/yso/p3866>	internationalisation
<http://www.yso.fi/onto/yso/p23851>	brands
<http://www.yso.fi/onto/yso/p25981>	branding
