The Internet as a whole is largely paid for by display advertisements, which keeps the actual content you want to view free. { -brand-name-brave } has attempted to upend this model by encouraging its users to opt into { -brand-name-brave }’s own reward system, which in reality, is its own ad platform. Once a user has opted-in, { -brand-name-brave } will display what they call “privacy-respecting ads” for which you can view and earn what they call a Basic Attention Token a.k.a. a BAT. From this point { -brand-name-brave } users can choose to spend their BATs on supporting the sites or individual contributors they love, who in turn can convert the BATs into actual currency.
整个互联网很大程度上是通过展示广告来获利的，这使得你想看的内容是免费的。{ -brand-name-brave } 试图通过鼓励用户选择使用 { -brand-name-brave } 自己的奖励系统（实际上是它自己的广告平台）来颠覆这种模式。用户开启此选项后后，{ -brand-name-brave } 将显示他们的所谓“尊重隐私的广告”，您可以查看这些广告并获取他们称为 BAT 的基本注意力代币。如上所述，{ -brand-name-brave } 用户可以选择将 BAT 用于支持他们喜欢的网站或个人贡献者，而网站或贡献者又可以将 BAT 兑换为真金白银。