The Internet as a whole is largely paid for by display advertisements, which keeps the actual content you want to view free. { -brand-name-brave } has attempted to upend this model by encouraging its users to opt into { -brand-name-brave }’s own reward system, which in reality, is its own ad platform. Once a user has opted-in, { -brand-name-brave } will display what they call “privacy-respecting ads” for which you can view and earn what they call a Basic Attention Token a.k.a. a BAT. From this point { -brand-name-brave } users can choose to spend their BATs on supporting the sites or individual contributors they love, who in turn can convert the BATs into actual currency.
Internet s umata amur ameqqran deg-s yetttwaxellaṣ s uskan n udellel, d ayen i yettɛawanen deg uklas n ugbur i tebɣiḍ ad t-tesneqdeḍ, baṭel. { -brand-name-brave } yeɛreḍ ad ibeddel tamudemt-a s lḥir i iteg deg yiseqdacen-is ad sxedmen anagraw { -brand-name-brave }, i yellan deg tidet d tiɣerɣert-is n udellel.  Akken ara ijerred yiwen useqdac, { -brand-name-brave } ad d-yesken ayen i wumi isemma "adellel yettqadaren tudert tabaḍnit" tid i izemren ad d-ttwaskanent d rrbaḥ ayen iwumi yeqqar ajuṭu n lwelha agejdan i yettusemman daɣen s yisem BAT. Syagi, iseqdacen n { -brand-name-brave } zemren ad fernen ad ṣerfen BATs-nsen s usefrek n yismal neɣ imdanen i ḥemmlen, i izemren s timmad-nsen ad rren BATs ɣer tedrimt n tidet.