user
Consider the given input and come up with a marketing plan for the product.
Product: A digital assistant for busy professionals

assistant
A marketing plan for the product should incorporate a variety of tactics, including using digital channels such as email and display advertising to reach the target market, leveraging influencers and thought leaders to spread awareness, and leveraging current customers to create word-of-mouth buzz. Additionally, since this is a brand-new type of product, we should consider utilizing more innovative marketing techniques such as virtual events, AR/VR demos, and partnerships with other companies to reach the right audience.