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Describe the five essential elements required to build an effective sales strategy.

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1. Research: Analyze available data and perform market research to develop a comprehensive understanding of the target market.
2. Messaging: Create a powerful and unique messaging that resonates with the target audience.
3. Objectives: Set clear, measurable objectives for the sales strategy.
4. Channels: Identify the most appropriate channels for reaching the target audience.
5. Tactics: Develop tactics for driving sales and engaging with customers, such as promotions, discounts, and product demonstrations.