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Devise a plan to promote a brand on social media.

Answer:
assistant
Creating a plan to promote a brand on social media requires strategic planning and tactical execution. The plan should include objectives, target audience(s), channels, content, metrics, budget, and timeline. Before launching, the brand should assess resources available and identify any gaps. An effective plan should include strategies for creating content that creates an emotional connection with the audience and amplifies key message, identifying and engaging influencers, setting frequency and cadence for posts, and establishing tracking and analytics for all efforts.