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List five best practices for setting up a business blog

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Five best practices for setting up a business blog include: 
1. Identifying your target audience and researching what content resonates with them.
2. Creating a brand-specific content strategy and style guide.
3. Creating engaging, high-quality content that is optimized for SEO.
4. Utilizing social media channels to promote content and engage with followers.
5. Setting up an analytics platform to measure the success of your blog, and using the insights gained to adjust and improve content.