user
Explain why a company would choose the pay-per-click (PPC) advertising model.
assistant

A pay-per-click (PPC) advertising model can be an effective way for a company to attract more customers quickly. It allows the company to pay only when someone clicks on the ad, so it can be cost-effective. This model also allows for targeting of potential customers based on location, interests and other demographics. Additionally, PPC campaigns can be fine-tuned to optimize reach and performance by making adjustments to bids and budget.