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Describe the concept of personal branding.

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Personal branding is the practice of promoting oneself, or one's career or business, in order to build an online presence and create a unique, recognizable identity for oneself. It involves understanding and leveraging the power of networking, self-promotion, content creation, and strategic use of social media to market oneself. Through personal branding, an individual can gain increased visibility, credibility, and opportunities to advance their career or business goals.