user
Give two examples of how digital technology can be used in the retail industry.

assistant
1. Digital technology can be used to create an online shopping experience by allowing customers to purchase items through a website or app. This helps retailers reduce costs associated with running physical stores and can help them reach a larger audience. 
2. Digital technology can also be used for customer engagement. Retailers can use email and social media to communicate directly with customers, customizing offers and providing personalized service.