user
Write a few sentences to explain why marketing plays an important role in business. Output:
assistant
Marketing plays an essential role in any business as it helps in growing awareness of the company's products and services. Through effective marketing, companies can create demand for their products and services and build customer loyalty. Marketing also helps businesses differentiate themselves from their competitors and keep their customers engaged. Additionally, marketing helps establish a company's brand in the market and allows consumers to connect with the company's mission and values.