user
Write a response that appropriately completes the request.

### Instruction:
Describe an impactful marketing campaign that leverages the power of social media.

### Response:
assistant
An impactful marketing campaign that leverages the power of social media can involve creating a hashtag for the company or product and incentivizing people to post about it and engage with it on multiple social media platforms. The campaign may also include a giveaway of the product to people who share the hashtag and use it. This will help spread the reach of the campaign and increase engagement with the brand. Additionally, by utilizing influencers and celebrities to promote the product or services, it will help to maximize engagement and reach.