user
Explain two ways in which social media affects marketing.

assistant
Social media has changed many aspects of modern marketing.One of the major ways in which it has transformed the field is by allowing for quick, wide-reaching communication. Companies now have access to new and ongoing conversations with customers, potential customers, and others from whom valuable information can be gleaned. Additionally, it allows for product or service promotion without the expense of traditional forms of advertising, allowing for targeted messages and potentially even a wider audience. Social media can also be used to quickly spread news, generate and measure brand awareness, and test out product ideas. Furthermore, companies can assess the success of campaigns through real-time metrics and analytics of posts, thereby allowing for an optimization of strategies.