user
Write an introductory paragraph on the evolution of digital marketing.
Response:
assistant
Digital marketing has evolved drastically over the years, enabling businesses to reach new heights of success. Digital marketing is now an integrated part of the marketing mix and it is changing the way businesses succeed. From search engine optimization to pay-per-click advertising and beyond, digital marketing is becoming increasingly important. It allows businesses to target their desired audience more precisely and measure their campaigns' success more accurately. As technology continues to advance, digital marketing will continue to evolve and become adapted to fit the current market demands.