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How can companies use customer segmentation data to increase profits?


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Companies can use customer segmentation data to personalize their marketing messages and tailor products and services to the needs of different customer segments. By using customer segmentation data, companies can identify their target customers and tailor products, services, and promotions that better meet their specific needs. Additionally, companies can use customer segmentation data to design more efficient campaigns that target the right customers at the right time, allowing for better customer engagement and increasing profits.