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Case study: Explain how Starbucks is using technology to achieve their business goals.


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Starbucks is harnessing the power of technology to enhance the customer experience and increase efficiency. The company is leveraging mobile apps, IoT, digital signage, and AI to provide customers with personalized experiences. The mobile app is used to allow customers to order ahead and pay from their phones, pick up orders faster, and access exclusive offers. The company’s use of IoT and digital signage allows for real-time visibility into inventory, helping to ensure customers’ orders are being fulfilled quickly and accurately. Additionally, AI is used to allow customers to customize their orders, suggest products to purchase, and make personalized recommendations. By leveraging technology, Starbucks is able to improve customer service and increase profits.