user
Describe what a successful customer engagement strategy looks like.


assistant
A successful customer engagement strategy focuses on understanding customer needs and creating customer experiences that delight them. It should seek to build meaningful connections and relationships between customers and the business, providing value beyond what the customer expects. To achieve this, the customer engagement strategy should incorporate tactics such as personalized communication and feedback loops, customer segmentation, customer appreciation initiatives, customer education, cross-selling and upselling, and social media engagement.