user
Can you help with this?

Explain how search engine optimization (SEO) works.

assistant
Search engine optimization (SEO) involves making changes to the content, code, structure and other elements of a website so that it can be found and indexed by search engines. It is designed to increase the visibility of a website in search engine result pages and boost its ranking. Techniques used in SEO include content optimization, keyword research, link building, competitor analysis, and local optimization.