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Evaluate the effectiveness of an online influence campaign


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The effectiveness of an online influence campaign can be evaluated by looking at both the short and long term effects. In the short term, one can look at metrics such as reach, impressions, conversions, and engagement. Additionally, it is important to look at the overall sentiment of the campaign, as well as the response from the target audiences. In the long term, one should assess the overall impact of the campaign, such as the growth of brand awareness, the strengthening of the brand’s reputation, and the number of positive customer experiences.