user
Write a response that appropriately completes the request.

### Instruction:
Describe what makes a successful online business.

### Response:
assistant
A successful online business requires a few key components. Firstly, customers must be aware of the online business - this requires a strong online presence, such as a website and a marketing strategy. Secondly, customers must be able to easily access the business - this requires the website to be optimized for different devices and browsers, and must provide a secure checkout process. Thirdly, customer experience is key - this means ensuring customer satisfaction through quality customer service, fast shipping times, and a variety of secure payment options. Finally, it is important to have active engagement in order to build relationships with customers - this means engaging customers on social media, responding to customer inquiries quickly and efficiently, and providing incentives to purchase.