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Analyze the pros and cons of e-commerce business models.


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The pros of an e-commerce business model include cost savings due to no physical storefront or inventory, access to a much larger customer base, an easier and more efficient ordering process, and the ability to customize services with the help of digital tools. On the downside, internet security and cybercrime risk remain constant threats, digital marketing can be tricky and expensive, and there can be difficulties in managing customer expectations about delivery, refunds and returns.