user
Below is an instruction that describes a task, paired with an input that provides further context. Write a response that appropriately completes the request.

### Instruction:
Edit this text to make it concise.

### Input:
In the United States, a mass media-driven culture has developed in which brands are used to portray images of identity and shape consumer culture.

### Response:
assistant
A mass media-driven culture has formed in the US, using brands to express identity and influence consumerism.