Limitless Agency achieves record EUR 100 mln in sales for Black Friday 2024
<h3 style="line-height: 1.2; margin-top: 19px; margin-bottom: 19px;">Limitless Agency, one of Romania's leading digital marketing agencies, has set a new sales record during Black Friday 2024, achieving a total of approximately EUR 100 mln over the week-long sales period. This accomplishment is based on an analysis of a portfolio of around 400 clients.</h3>

<p>According to the analysis, November 8 saw a 28% increase in revenue compared to Black Friday 2023, with a 10% growth in user traffic, totaling approximately 2 million unique users, up from EUR 1.8 mln the previous year. Notably, the agency achieved around 35,000 conversions in a single day for one client.</p>

<p>The average order value (AOV) increased to EUR 145, reflecting a 9% rise over the previous year, indicating a trend toward higher-value purchases. Some of the standout transactions included a EUR 10,200 watch and an exclusive vacation worth EUR 11,188.</p>

<p>Additionally, a remarkable single order contained 102 different products, with the largest order valued at&nbsp; EUR 27,000. Product categories topping customer preferences included mobile phones, televisions, and air conditioners. These, along with footwear and apparel, generated the highest traffic across the agency’s platforms.</p>

<p>Purchases made via mobile devices accounted for 65.88% of total sales during Black Friday 2024. Of these, 66.54% of mobile transactions were made from Android devices, while 33.46% came from iOS, showing a broad range of user preferences.</p>

<h3>Unexpected Consumer Search Preferences</h3>

<p>Some of the most original consumer searches included:</p>

<ul>
	<li aria-level="1">"Lazy Person's Vacuum"</li>
	<li aria-level="1">"Spill-Proof Mug"</li>
	<li aria-level="1">"Instagram Like-Boosting Robot"</li>
	<li aria-level="1">"Cat-Proof Work Desk"</li>
	<li aria-level="1">"Neighbor-Proof Drill"</li>
</ul>

<p>These creative searches highlight consumer ingenuity, inspiring us to expand and innovate our product portfolio continually.</p>

<h3>Google Ads Campaigns Adapted to Market Dynamics</h3>

<p>Google Ads campaigns were fine-tuned to meet new market demands:</p>

<ul>
	<li aria-level="1">Overall budgets increased by 13%, while the cost per click (CPC) decreased by 0.4% compared to last year.</li>
	<li aria-level="1">Performance Max campaigns saw a 36% budget increase with a 6.67% rise in CPC.</li>
	<li aria-level="1">Search campaigns registered a 25% budget reduction and an 11% drop in CPC, optimizing advertising investments.</li>
</ul>

<p>The Black Friday 2024 results affirm the strong interest of Romanians in online shopping and their preference for high-value products. Limitless Agency is committed to continuing to offer innovative and relevant shopping experiences tailored to the ever-evolving demands of consumers.</p>

<h3>About Limitless Agency</h3>

<p>At Limitless Agency, we believe in the power of digital transformation and the ability to deliver limitless results. Our vision? A world where businesses constantly evolve, breaking through any barrier.</p>

<p>At Limitless Agency, we see each business as having unlimited growth and transformation potential. We don’t just see numbers and strategies; we see dreams, passions, and dedicated individuals. Our mission is to discover and unlock this limitless force in each client, transforming it into concrete results. In a constantly changing world, possibilities are infinite, and success knows no boundaries.</p>

<p>How do we achieve this? Through advanced technology, innovative strategies, and a team of dedicated experts. Values like truth, integrity, and innovation guide our every step.</p>

<p>We offer SEO, PPC, Data, and Marketing services, all centered around one goal: delivering limitless results for your business.</p>

<p><em>*This is a Press release.</em></p>