Moldova-born confectioners and pastry shop chain Dulcinella plans to open factory in Romania
<p>Dulcinella Romania, a local network of confectioners and pastry shops with Bessarabian roots, plans this year to open a factory in Târgu Neamț where the production activity would be relocated, which would help it reach a turnover of EUR 10 million, up 30% compared to 2024. The plant would have a production area of 4,700 square meters.&nbsp;</p>

<p>To achieve the growth target, the company also aims to grow the network by opening 32 franchise units – to reach 50 units by the end of the year, recruiting people including from Asia, a EUR 200,000 investment in a new ERP system to optimize processes, Big Data consolidation, digitalization and automation, investments in machinery and expanding storage capacity for frozen products.</p>

<p>The expansion of the entire business would require investments of EUR 3 million this year, 70% up y/y.</p>

<p>In 2024, the company achieved a 40% rise in turnover, to EUR 7.1 million, despite reducing the number of confectioners and pastry shops to 18, down 30% compared to 26 locations in 2023.</p>

<p>Dulcinella is a brand created in 2005 in the Republic of Moldova, and since 2021, it has also entered the Romanian market. The company has a network of 18 confectioners and pastry shops (one of which is franchised) in Bucharest, Brasov, Iasi, Suceava, Targu Neamt, Piatra Neamt, Roman and Falticeni.</p>

<p><em>iulian@romania-insider.com</em></p>

<p><em>(Photo source: the company)</em></p>