Romania’s market for FMCG and electro-IT goods up 7.4% y/y to EUR 11.7 bln in H1
<p>The market of fast-moving consumer goods (FMCG) and technical products (electro-IT) grew by 7.4%y/y to RON 58.5 billion (EUR 11.77 billion) in the first half of 2024 (H1), according to a GFK report quoted by <a href="https://www.economica.net/romanii-au-cheltuit-in-prima-jumatate-a-anului-585-miliarde-de-lei-pe-bunuri-de-larg-consum-si-device-uri_772155.html?mc_cid=d3f123fd95&amp;mc_eid=cd1f92f96c" rel="noopener" target="_blank">Economica.net</a>.&nbsp;Food sales made up the largest part of the market.&nbsp;</p>

<p>Lower inflation encouraged Romanian consumers, but the desire to make important purchase decisions is still at a low level, although increasing, GFK said.</p>

<p>In volume terms, the advance was much smaller if the GFK nominal growth was deflated by the inflation that eased this year but still measured 6.2% y/y in H1. The prices of food goods increased by 2.9% y/y and those of non-food goods by 7.2% y/y in H1.</p>

<p>The statistics office reported a 4% y/y rise in the sales of food goods and a robust 14% y/y rise in the sales of non-food goods (not including car fuels).</p>

<p>Of the total market assessed by GFK, RON 48.9 billion was spent on FMCG, 6.9% more than in the similar period of 2023, and RON 9.6 billion (10.3% up y/y) on electro-IT (household appliances, phones, tablets, laptops, televisions, other IT products).</p>

<p>Romanians spent 5.3% more on food, 11% more on non-alcoholic beverages, and 6% more on medicines in H1, according to GFK.</p>

<p>Thus, from the consumption basket, Romanians spent 45.4% on food (compared to 46.3% last year) and 14.4% on non-alcoholic beverages (compared to 14.9% of the basket, last year).</p>

<p>At the same time, the GFK study indicates significant increases of 73% in value for home comfort products such as air conditioners, 23% for cameras, 13% for office equipment, and 19% for small home appliances. The market for telecom products grew by 7%, and that of IT and storage by 8%.</p>

<p><em>iulian@romania-insider.com</em></p>

<p><em>(Photo source: <a href="https://www.dreamstime.com" rel="noopener" target="_blank">Billy Blume/Dreamstime.com)</a></em></p>