#RODigitalAmbassador: The @Romania NGO promoting the country online
<h4>@Romania, the official-looking page quickly&nbsp;gaining&nbsp;followers on Instagram and TikTok,&nbsp;is not run by a state agency, nor does it receive backing for promoting Romania as a destination for tourists from around the globe.&nbsp;Instead, it was built from the ground up by a non-governmental organization committed to showing what Romania&nbsp;has to offer.&nbsp;</h4>

<p>In just five short years, the NGO @Romania has achieved a significant digital milestone, amassing over one million followers on&nbsp;<a href="https://www.instagram.com/romania/?hl=en" target="_blank">Instagram</a>.&nbsp;The NGO strives to redefine Romania’s&nbsp;image on the global stage and harness the power of social media&nbsp;to transform public perception and tourism practices, sharing&nbsp;amazing&nbsp;destinations or heartwarming pieces of Romanian lifestyle and tradition.</p>

<p><strong>Romania Insider: How did @Romania begin?&nbsp;</strong></p>

<p><strong>@Romania:</strong>&nbsp;@Romania was founded in 2019, born from a vision to elevate Romania’s profile worldwide. With its grassroots beginning on social media platforms, the NGO has expanded its reach across Instagram, TikTok, and Facebook, totaling over three million followers. This growth is underscored by a substantial digital footprint of two billion views across platforms, turning virtual engagements into tangible visits, with 200,000 tourists contributing over EUR 100 million to the national economy.</p>

<p>"Building @Romania without government or corporate backing has been&nbsp;both&nbsp;challenging and liberating. It allowed us the freedom to experiment and adapt swiftly, turning every follower and view into a step towards greater impact,” says Sabin Stănescu, the NGO's president and founder.</p>

<p><strong>RI: The posts by @Romania on Instagram&nbsp;are always accompanied&nbsp;by informative paragraphs detailing the history of a part of Romania, activities that&nbsp;can be done&nbsp;there, and more. How do you choose the subject of your posts?</strong></p>

<p><strong>@Romania:&nbsp;</strong>The secret to @Romania’s success lies in its compelling content that&nbsp;not only&nbsp;showcases the scenic landscapes and cultural richness of Romania&nbsp;but also&nbsp;educates its audience about the nation’s heritage.&nbsp;Each post is carefully curated to offer insights into the history and activities of different regions, encouraging followers to explore Romania beyond the beaten path.</p>

<p>"We strive to tell Romania’s story through visuals and narratives that resonate globally. Seeing people from around the world react to our content and plan visits is the ultimate reward for our efforts,” says Iulian Băltărețu, co-founder of the NGO.</p>

<p><strong>RI: What is next for @Romania?</strong></p>

<p><strong>@Romania:</strong>&nbsp;Looking to the future, @Romania is not resting on its laurels. "The success on Instagram is just our starting point," the @Romania team asserts. "We are poised to expand our reach and continue transforming how the world sees and experiences Romania."&nbsp;</p>

<p>The team plans to launch a dedicated tourism platform&nbsp;that will connect&nbsp;tourists directly with local businesses, promoting sustainable and authentic travel experiences. This initiative aims to extend the economic benefits of tourism deeper into local communities.</p>

<p>"Our vision extends beyond digital promotion. We’re developing a platform that enhances tourist interactions with local cultures and economies, fostering a more integrated and enriching travel experience,” adds Eduard Smaranda, co-founder.</p>

<blockquote class="instagram-media" data-instgrm-captioned="" data-instgrm-permalink="https://www.instagram.com/reel/C7KCr3SIaHc/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);">
<div style="padding:16px;">
<div style=" display: flex; flex-direction: row; align-items: center;">
<div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;">&nbsp;</div>

<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;">
<div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;">&nbsp;</div>

<div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;">&nbsp;</div>
</div>
</div>

<div style="padding: 19% 0;">&nbsp;</div>

<div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><a href="https://www.instagram.com/reel/C7KCr3SIaHc/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"><svg height="50px" version="1.1" viewbox="0 0 60 60" width="50px" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g fill="none" fill-rule="evenodd" stroke="none" stroke-width="1"><g fill="#000000" transform="translate(-511.000000, -20.000000)"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></a></div>

<div style="padding-top: 8px;">
<div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;"><a href="https://www.instagram.com/reel/C7KCr3SIaHc/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank">View this post on Instagram</a></div>
</div>

<div style="padding: 12.5% 0;">&nbsp;</div>

<div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;">
<div>
<div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);">&nbsp;</div>

<div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;">&nbsp;</div>

<div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);">&nbsp;</div>
</div>

<div style="margin-left: 8px;">
<div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;">&nbsp;</div>

<div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)">&nbsp;</div>
</div>

<div style="margin-left: auto;">
<div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);">&nbsp;</div>

<div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);">&nbsp;</div>

<div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);">&nbsp;</div>
</div>
</div>

<div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;">
<div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;">&nbsp;</div>

<div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;">&nbsp;</div>
</div>

<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/C7KCr3SIaHc/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Romania (@romania)</a></p>
</div>
</blockquote>
<script async src="//www.instagram.com/embed.js"></script>

<p><em>(Photo:&nbsp;<a href="https://www.dreamstime.com/janoka82_info">Janoka82</a>&nbsp;|&nbsp;<a href="https://www.dreamstime.com/photos-images/romania-rapeseed.html">Dreamstime.com</a>)</em></p>

<p><em>radu@romania-insider.com</em></p>