Confident Communications launches sustainability division - Confident Impact. Diana Dincă-Lupu appointed Head of Sustainability
<h3>The Confident Group, a corporate and brand communications cluster present in Bucharest and Barcelona, launches Confident Impact, its new sustainability-focused business line. The move marks a strategic expansion into comprehensive Sustainability services, including ESG and CSR specific solutions, tailored for both corporations and SMEs.</h3>

<p><a href="https://www.confident.agency/impact" rel="noopener" target="_blank">Confident Impact</a> is a growing one stop shop delivering a comprehensive, 360-degree sustainability solution. The division offers end-to-end services that include ESG auditing, reporting, specialised communication projects, tailored training programs &amp; workshops, legislative compliance and a series of specific tools such as carbon footprint measurement apps, and support for obtaining wellbeing accreditation initiatives tailored to modern work environments.</p>

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<p>“We have been doing CSR communications projects for many years now, but we needed a more complex product that works as a one-stop shop for our clients. In this new structure, communication is just one part. Auditing, reporting, legal services, training, and specific sustainability products complement our communication expertise — all integrated to help organizations navigate their sustainability journey with clarity and measurable impact,” said <strong>Mara Constantin Gojgar </strong>(in opening picture - right)<strong>, founder of The Confident Group</strong>.</p>
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<p>As part of this significant development,<strong> Diana Dincă Lupu </strong>(in opening picture - left) has been appointed Head of Sustainability for Confident Impact. A seasoned communications professional with over 14 years of experience in corporate and brand communications, Diana brings a strong background in sustainability, and is also a certified Sustainability communications specialist with a Special Diploma from CIPR (Chartered Institute of Public Relations).&nbsp;</p>

<p>“Sustainability is no longer optional — it needs to become an integrated part of every company’s long-term strategy. Through Confident Impact, we aim to guide businesses in embedding sustainability into their core operations in a way that is both practical and impactful. We are committed to growing this division by building a strong team and creating a solid practice that delivers measurable value for both organizations and the communities they serve,” said <strong>Diana Dincă Lupu</strong>.</p>

<p>The launch of Confident Impact is a response to market and client needs, and represents the company’s investment in upskilling its internal team and attracting new partners. The division is expected to generate 25% of Confident Communications' overall business by the end of 2026.</p>

<h3>About Confident Agency</h3>

<p>The CONFIDENT Group, present in Bucharest and Barcelona, is a marketing communication cluster made up of companies with expertise in Central and Eastern Europe (Romania, Poland, Hungary, Czech Republic, Slovakia) and Spain.</p>

<p>CONFIDENT focuses on supporting international clients entering the Romanian market and helping companies from the CEE region expand into Western markets.</p>

<p>The international expansion of the CONFIDENT Group was driven both by the global ambitions of the clients we advise and by our entrepreneurial DNA.</p>

<p>Currently, The CONFIDENT Group consists of two companies: CONFIDENT – Marketing Communications and VENUS FIVE – providing photo and video production services.</p>

<p>The CONFIDENT Group has developed expertise in key consumer and B2B industries such as tech, real estate, retail &amp; FMCG, automotive &amp; mobility, pharma &amp; medical communications.</p>

<p>CONFIDENT has won several awards in specific business and&nbsp; communications competitions. In 2020, the agency was named Consultancy of the Year.</p>

<p>In its 14 years of presence on the Romanian market, the agency has managed over 80 clients and campaigns. CONFIDENT’s portfolio includes brands such as AVIS, BLIK, București Mall Vitan &amp; Plaza România (Anchor Grup), CBRE, DAHUA Technologies, DSV, ENDAVA, Euplatesc.ro, HAMA, Liberty Galați, NOTINO, Mitsubishi, MOBEXPERT, PayU, Regus, Roborock, Roche Diagnostics, Spaces, Thoughtworks, UP Romania, Vantage Towers, VTEX, Wendy's,&nbsp; XIAOMI.</p>

<p><em>*This is a Press release.</em></p>