Sales of electro-IT goods up 10% y/y in Romania in 2024
<p>Sales of electronics, home appliances, IT, and telecom products in Romania rose by approximately 10% in 2024 compared to the previous year, according to an analysis by <a href="https://www.zf.ro/companii/vanzarile-de-electro-it-au-crescut-pe-linie-in-2024-insa-ritmul-pe-22737198?mc_cid=022e996176&amp;mc_eid=cd1f92f96c" rel="noopener" target="_blank">Ziarul Financiar</a> based on data from market research company NielsenIQ. The electro-IT market recorded steady growth across all segments, though the pace varied significantly.</p>

<p>Home comfort products, a category that includes air conditioners and heaters, saw the strongest growth, with sales surging by 55%. In contrast, the photo equipment segment recorded a modest increase of just 2.2%.&nbsp;</p>

<p>Analysts at NielsenIQ attribute the overall market expansion to easing inflation, which supported higher consumer spending after nearly two years of contraction.</p>

<p>“In Romania, after almost two years of volume contraction, the reduction in inflation allowed for a return to growth in quantitative consumption in both the FMCG and electro-IT industries. In value terms, FMCG sales increased by 8%, while the electro-IT sector grew by 9.6%,” the analysts noted.</p>

<p>Beyond inflation, other factors also influenced consumer behavior, including climate conditions and regulatory changes.</p>

<p>“The hot summer that started in March led to double-digit increases in sales of ice cream and air conditioners,” the report stated.</p>

<p>The electro-IT market in Romania is expanding by approximately EUR 5 billion (RON 25 billion) annually, according to the latest estimates of Ziarul Financiar.</p>

<p><em>iulian@romania-insider.com</em></p>

<p><em>(Photo source: <a href="https://www.dreamstime.com" rel="noopener" target="_blank">Billy Blume/Dreamstime.com</a>)</em></p>