Finnish fast-food chain Hesburger aims to open ten restaurants in Romania
<p>The Finnish fast-food chain Hesburger plans to open ten restaurants in its first year on the Romanian market, and estimates EUR 8 million investments in this project, the company's CEO, Kari Salmela, told&nbsp;<a href="https://romania-insider.us1.list-manage.com/track/click?u=2f0cf98c5bbb903b9c07ffa45&amp;id=6a6a8b07a9&amp;e=607bd7d763" target="_blank">Wall-street.ro</a>.</p>

<p>Hesburger made a significant entry into Romania in May by launching its first restaurant in Râmnicu-Vâlcea with an investment of EUR 300,000.</p>

<p>The company has ambitious expansion plans, with a new outlet scheduled to open in Brăila on August 15, followed by additional locations in other cities, including Bucharest.</p>

<p>Hesburger is a family-owned business founded by Kari Salmela's parents.</p>

<p>The company's strategy involves long-term investment projects, with significant improvements in business performance typically observed within three to four years of entering a new market.</p>

<p>This approach has already borne fruit in Romania, where sales have met and even exceeded expectations, establishing a loyal customer base, according to Salmela.</p>

<p><em>(Photo:&nbsp;<a href="https://www.dreamstime.com/chatdesbalkans_info">Jerome Cid</a>&nbsp;|&nbsp;<a href="https://www.dreamstime.com/photos-images/hesburger-fast-food.html">Dreamstime.com</a>)</em></p>

<p><em>andrei@romania-insider.com</em></p>