Avon opens first franchise store in Romania
<p>Avon, one of the leading global players in the beauty industry, opened its first brand store in Romania, which operates in a franchise system. The opening marks an important step in the company’s local presence and is a “response to consumer demand and interest for the products in its portfolio.”</p>

<p>The store is located in AFI Cotroceni shopping mall in Bucharest.</p>

<p>“The opening of the first brand unit in Romania represents a step towards the next level in expanding our market presence. Entering traditional retail is not a change in our business model, but rather an expansion of how we address the needs of our consumers,” said Roxana Popescu, General Manager of Avon Romania and Moldova.</p>

<p>Andrei Asultanei, franchise partner, stated: “When I discovered the opportunity to work with Avon through the franchise system, I was excited to become a business partner and open the first cosmetic store under a well-known brand.”</p>

<p>The franchise store in AFI Cotroceni is the first of a planned series of openings in major cities in Romania, Avon said.</p>

<p>Avon has been present in the Romanian market for over 25 years.</p>

<p><i>irina.marica@romania-insider.com</i></p>

<p><i>(Photo source: Avon)</i></p>