First Black Friday sales figures in Romania show robust consumer appetite
<p>Romanian online retailer Fashion Days has reported a strong start to its Black Friday sales campaign, with orders up by over 10% in the first three days compared to the same period last year. The company announced that more than 204,000 orders were placed, totaling over 403,000 products - a record high for the retailer.&nbsp;</p>

<p>More than 58% of these orders have already been delivered in Bucharest and Ilfov, reflecting significant logistical planning to meet demand.</p>

<p>"The results of the first days of the campaign are proof of our customers' trust and loyalty," said Cristina Pîrjol, Fashion Days General Manager, quoted by <a href="https://www.bursa.ro/vanzarile-de-black-friday-in-crestere-cu-peste-10-procente-60668358?mc_cid=d5c39db6cd&amp;mc_eid=cd1f92f96c" rel="noopener" target="_blank">Bursa.ro</a>. "We invested in logistics and crafted compelling offers to ensure customers could benefit from our Black Friday discounts quickly and efficiently."</p>

<p>Notably, customers with Genius subscriptions accounted for over 57% of all orders. Additionally, around 16% of the total order value was financed through the My Wallet by eMAG platform, allowing customers to pay in four interest-free installments.</p>

<p>These early figures suggest strong consumer engagement with Black Friday deals, positioning Fashion Days for a successful end to the campaign.</p>

<p><em>iulian@romania-insider.com</em></p>

<p><em>(Photo source: <a href="https://www.dreamstime.com" rel="noopener" target="_blank">Georgejmclittle/Dreamstime.com</a>)</em></p>