Lego’s sales in Romania doubled over past three years
<p>Lego Romania announced its sales rose by 16% y/y, thus doubling over the past three years to RON 236 million (EUR 47 million) in 2023.</p>

<p>The company posted RON 10.2 million (EUR 2 million) net profit in the year, three times the earnings posted in 2020.</p>

<p>Buyers’ interest in toys developing creativity was boosted by the Covid-19 crisis due to the confinement procedures, <a href="https://www.zf.ro/companii/grupul-lego-ajuns-236-mil-lei-distributia-jucarii-plus-16-afaceri-22370744?mc_cid=13384c77bc&amp;mc_eid=cd1f92f96c" rel="noopener" target="_blank">Ziarul Financiar</a> commented.</p>

<p>The members of RoLUG (Romanian LEGO Users Group), with support from Lego Romania, <a href="https://www.romania-insider.com/star-wars-lego-diorama-romania-world-record-april-2024" rel="noopener" target="_blank">built the largest LEGO brick diorama in the world</a> earlier this year. Guinness World Records recognized the Star Wars-inspired model at the 2024 East European Comic Con.</p>

<p><em>iulian@romania-insider.com</em></p>

<p><em>(Photo source: <a href="https://www.dreamstime.com/" rel="noopener" target="_blank">Clearvista/Dreamstime.com</a>)</em></p>