Romania’s media market up 11% y/y to EUR 778 mln in 2024
<p>The Romanian media market is set to close 2024 on a stable growth trajectory, reaching an estimated value of EUR 778 million, an 11% increase compared to 2023, according to the Media Fact Book report by Initiative Romania.&nbsp;</p>

<p>The growth surpasses earlier forecasts despite economic and geopolitical challenges, driven by major sporting events such as UEFA EURO 2024 and the Paris 2024 Olympic Games, alongside multiple electoral rounds.</p>

<p>Television remains the dominant medium, capturing 52.2% of the advertising market, and is projected to generate EUR 406 million in 2024, up 10% year-on-year, <a href="https://www.zf.ro/zf-24/piata-locala-media-estimata-778-mil-euro-2024-crestere-11-peste-22613799?mc_cid=2ff2aefb42&amp;mc_eid=cd1f92f96c" rel="noopener" target="_blank">Ziarul Financia</a>r reported.&nbsp;</p>

<p>Digital continues to expand, accounting for 36.4% of the market and reaching an estimated EUR 283 million. Growth in the digital segment has been fuelled by increasing e-commerce, rising digitalisation, and evolving media consumption habits. Google Search led digital ad spending, followed by Display, Social Media, and YouTube, with TikTok emerging as the fastest-growing platform in 2024.</p>

<p>Other segments include Out-of-Home (OOH), which saw a 12.5% increase, reaching EUR 46.6 million, and Radio, which grew 8% to EUR 38 million. Print advertising continues to decline, accounting for less than 1% of the market.</p>

<p><em>iulian@romania-insider.com</em></p>

<p><em>(Photo source: <a href="https://www.dreamstime.com" rel="noopener" target="_blank">Dreamstime.com</a>)</em></p>