Winemaker Purcari sets up tech firm to drive digital transformation
<p>Purcari Wineries Public Company Limited (BVB: WINE), a leading wine producer in Central and Eastern Europe, has announced the launch of Vintech Innovations.&nbsp;</p>

<p>This new IT company, wholly owned by Purcari, aims to enhance the group's digital capabilities, streamline operations, and improve decision-making processes.&nbsp;</p>

<p>Anton Fortunatov, Chief Information Officer of Purcari, stated: "This is a critical step in our digital transformation journey, creating a unique digital foundation to support future growth."&nbsp;</p>

<p>Vintech Innovations is expected to bolster Purcari's market agility and responsiveness, aligning with evolving market demands and customer expectations.&nbsp;</p>

<p>Purcari more than doubled its revenues between 2018 and 2023, to EUR 370 mln, and posted a net profit of EUR 64 mln for last year.&nbsp;</p>

<p>The company is listed on the Bucharest Stock Exchange and has a market capitalization of EUR 130 mln.</p>

<p><em>andrei@romania-insider.com</em></p>

<p><em>(Photo source: Dreamstime.com)</em></p>