Ikea reports sales on the rise in Romania
<p>Ikea Romania<em> </em>reported a 12% increase in total sales for the fiscal year 2024 (September 1, 2023 to August 31, 2024) and a 5% rise in online commerce compared to the previous year.</p>

<p>Its total sales for the fiscal year 2024 amounted to RON 1.4 billion (some EUR 280 million), up from RON 1.25 billion in the fiscal year 2023.</p>

<p>More than 6 million people visited the three stores Ikea has in Romania, marking a 15% increase from the previous year, partly driven by the opening of the store in Timișoara in June 2023.</p>

<p>The company’s two other stores in the country are located in Bucharest: Ikea Băneasa and Ikea Pallady.</p>

<p>The retailer also saw a 5% rise in online commerce compared to the previous year, with 382,000 orders placed online.</p>

<p>Over the same period, the company sold more than 26.5 million products, 65% of which were pieces of furniture and 35% of which were accessories.</p>

<p>It also invested EUR 20.5 mil to lower the prices of almost half of its product range. The effort was part of a broader strategy by the Ingka Group, which invested over EUR 2.1 billion across markets in the past year “to make Ikea more affordable, accessible, and sustainable in the long term.”</p>

<p><em>(Photo: the company)</em></p>

<p><em>simona@romania-insider.com</em></p>