Formulate a research question about a given topic.
Social Media
What are the most effective strategies for businesses to leverage social media in order to increase customer engagement and loyalty?
Below is an instruction that describes a task. Write a response that appropriately completes the request.

### Instruction:
Formulate a research question about a given topic.

### Response:
What are the most effective strategies for businesses to leverage social media in order to increase customer engagement and loyalty?