How does email marketing help a business?
Email marketing is an effective way for businesses to reach a wide range of potential customers. It can be used to build relationships by providing relevant and timely content that is tailored to the individual reader's interests and needs. Additionally, it is often cost-effective, can be customized to improve engagement, and can be automated to simplify the process. By creating engaging content and providing value through discounts and promotions, email marketing can be used to increase sales and drive customer loyalty.
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### Instruction:
How does email marketing help a business?

### Response:
Email marketing is an effective way for businesses to reach a wide range of potential customers. It can be used to build relationships by providing relevant and timely content that is tailored to the individual reader's interests and needs. Additionally, it is often cost-effective, can be customized to improve engagement, and can be automated to simplify the process. By creating engaging content and providing value through discounts and promotions, email marketing can be used to increase sales and drive customer loyalty.