How exactly could we rank or value how “rich” a company brand is?
Those rankings in particular that you cite are compiled by Millward Brown and the methodology is explained like this:
Below is an instruction that describes a task. Write a response that appropriately completes the request.

### Instruction:
How exactly could we rank or value how “rich” a company brand is?

### Response:
Those rankings in particular that you cite are compiled by Millward Brown and the methodology is explained like this: