Create a one-sentence summary of what this article is about.
This article discusses the importance of customer loyalty to businesses and how customer loyalty can be measured.
This article examines the value of customer loyalty to businesses and outlines strategies to measure loyalty.
Below is an instruction that describes a task. Write a response that appropriately completes the request.

### Instruction:
Create a one-sentence summary of what this article is about.

### Response:
This article examines the value of customer loyalty to businesses and outlines strategies to measure loyalty.