<p>Some keywords you might search for will be profiling, RFM, CRM and customer analysis.  clv (or customer lifetime value) might be your best keyword though.</p>

<p>An example CLV calculator: <a href="http://www.clv-calculator.com/customer-lifetime-value-formulas/clv-formula/" rel="nofollow">http://www.clv-calculator.com/customer-lifetime-value-formulas/clv-formula/</a></p>

<p>Here is an interesting clustering model: <a href="http://www.iieom.org/ieom2011/pdfs/IEOM068.pdf" rel="nofollow">http://www.iieom.org/ieom2011/pdfs/IEOM068.pdf</a></p>

<p>An article on how surveys are used to classify customers: <a href="http://www.finreghq.com/articles/bank-customer-profiles-and-why-they-are-important-sample-profile-questions/" rel="nofollow">http://www.finreghq.com/articles/bank-customer-profiles-and-why-they-are-important-sample-profile-questions/</a></p>

<p>Again, a lot of good stuff if you search for banking and clv:</p>

<p><a href="https://www.google.com/search?client=ubuntu&amp;channel=fs&amp;q=banking+clv&amp;ie=utf-8&amp;oe=utf-8" rel="nofollow">https://www.google.com/search?client=ubuntu&amp;channel=fs&amp;q=banking+clv&amp;ie=utf-8&amp;oe=utf-8</a></p>

CC BY-SA 3.0
2015-12-04T04:56:57.420Z
2015-12-04T04:56:57.420Z
user2662680
<p>I hope by active you meant a customer of the bank. In this case you should google "statistical models for customer retention" or just "customer retention". There a lot of interesting articles, for example </p>

<p><a href="http://www.ruthnbolton.com/Publications/RelationshipDurationandSatisfaction.pdf" rel="nofollow">http://www.ruthnbolton.com/Publications/RelationshipDurationandSatisfaction.pdf</a></p>

<p>and</p>

<p><a href="http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.55.7177&amp;rep=rep1&amp;type=pdf" rel="nofollow">http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.55.7177&amp;rep=rep1&amp;type=pdf</a></p>

<p>Unfortunately it is my experience that banks do not usually use these models because they are deemed to complicated.</p>

CC BY-SA 3.0
2015-11-19T22:35:34.097Z
2015-11-19T22:35:34.097Z
Giskard
<p>I'm a Physicist but I'd like to know if there are some methods or models to predict the activity of the clients of a bank. I heard that banks are interested in this sort of analysis so I got curious about it. The thing is I don't know where to find information about this. Is there a name for such type of analysis? Can you recommend any good book to learn such methods?</p>

<hr>

<p><strong>EDIT (19/11/15)</strong></p>

<p>In particular I'm interested in methods to predict the activity of the clients, say we know their banking movements and we want to know <em>who of them</em> will no longer be active the next month/year, for example.</p>

<reference-request><banking>
Methods or models to predict activity of clients of a bank?
Ana S. H.
# Methods or models to predict activity of clients of a bank?

(Asked by: username_0 on 2015-11-19)

I'm a Physicist but I'd like to know if there are some methods or models to predict the activity of the clients of a bank. I heard that banks are interested in this sort of analysis so I got curious about it. The thing is I don't know where to find information about this. Is there a name for such type of analysis? Can you recommend any good book to learn such methods?

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**EDIT (19/11/15)**

In particular I'm interested in methods to predict the activity of the clients, say we know their banking movements and we want to know *who of them* will no longer be active the next month/year, for example.

**Tags:** reference-request, banking


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## 2 answers

### Answer by username_1 on 2015-12-04. Score: 3

Some keywords you might search for will be profiling, RFM, CRM and customer analysis. clv (or customer lifetime value) might be your best keyword though.

An example CLV calculator: <http://www.clv-calculator.com/customer-lifetime-value-formulas/clv-formula/>

Here is an interesting clustering model: <http://www.iieom.org/ieom2011/pdfs/IEOM068.pdf>

An article on how surveys are used to classify customers: <http://www.finreghq.com/articles/bank-customer-profiles-and-why-they-are-important-sample-profile-questions/>

Again, a lot of good stuff if you search for banking and clv:

<https://www.google.com/search?client=ubuntu&channel=fs&q=banking+clv&ie=utf-8&oe=utf-8>


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### Answer by username_2 on 2015-11-19. Score: 1

I hope by active you meant a customer of the bank. In this case you should google "statistical models for customer retention" or just "customer retention". There a lot of interesting articles, for example

<http://www.ruthnbolton.com/Publications/RelationshipDurationandSatisfaction.pdf>

and

<http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.55.7177&rep=rep1&type=pdf>

Unfortunately it is my experience that banks do not usually use these models because they are deemed to complicated.


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