Answers.Body: <p>The difference is this, If someone opens an email immediately but then opens it again later on to read it again. CiviCRM will mostly likely track both opens. So in the Total Opens column stat that will = 2. However in terms of unique opens given that its the same person opening twice the unique opens = 1. </p>
  
  <p>Hope that helps</p>
  
Answers.ContentLicense: CC BY-SA 3.0
Answers.CreationDate: 2017-03-03T20:09:09.320Z
Answers.LastActivityDate: 2017-03-03T20:09:09.320Z
Answers.UserDisplayName: Seamus Lee
Body: <p>Included in a mailings report is data on "unique opens" and "total opens". What is the difference between "unique opens" and "total opens"?</p>
  
Tags: <civimail>
Title: what is a "unique open" in a mailing report?
ThreadText: # what is a "unique open" in a mailing report?
  
  (Asked by: username_0 on 2017-03-03)
  
  Included in a mailings report is data on "unique opens" and "total opens". What is the difference between "unique opens" and "total opens"?
  
  **Tags:** civimail
  
  
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  ## 1 answers
  
  ### Answer by username_1 on 2017-03-03. Score: 2
  
  The difference is this, If someone opens an email immediately but then opens it again later on to read it again. CiviCRM will mostly likely track both opens. So in the Total Opens column stat that will = 2. However in terms of unique opens given that its the same person opening twice the unique opens = 1.
  
  Hope that helps
  
  
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