Body: <p>I just noticed that the logo on one of Minhas Breweries (Calgary Alberta and Monroe Wisconsin) products has changed.  &quot;Boxer Ice&quot; beer now says &quot;BXR Ice&quot;, but otherwise looks identical.
  Many of their products use the &quot;Boxer&quot; name, so changing only one of them seems unusual.</p>
  <p>What is the reason for this subtle name change?</p>
  
Comments.ContentLicense: CC BY-SA 4.0
Comments.CreationDate: 2020-09-25T13:47:09.860Z
Comments.Text: Why do marketing people do anything? If I had to guess, it was to appeal to younger consumers.
Comments.UserDisplayName: Eric S
Comments.ContentLicense: CC BY-SA 4.0
Comments.CreationDate: 2020-09-26T20:21:07.080Z
Comments.Text: Because The world wide corporate overlords  are successfully dumming down the populace, BXR has much fewer letters to confuse you.  OMG, LOL Ask your doctor if this television commercial medical advise is right for his wallet.
Comments.UserDisplayName: Alaska Man
Tags: <breweries><craft-beers>
Title: Why is "Boxer Ice" beer now called "BXR Ice"?
UserDisplayName: Ray Butterworth
ThreadText: # Why is "Boxer Ice" beer now called "BXR Ice"?
  
  (Asked by: username_0 on 2020-09-25)
  
  I just noticed that the logo on one of Minhas Breweries (Calgary Alberta and Monroe Wisconsin) products has changed. "Boxer Ice" beer now says "BXR Ice", but otherwise looks identical.
  Many of their products use the "Boxer" name, so changing only one of them seems unusual.
  
  What is the reason for this subtle name change?
  
  **Tags:** breweries, craft-beers
  
  > **Comments:**
  > **username_1**: Why do marketing people do anything? If I had to guess, it was to appeal to younger consumers.  
  > **username_2**: Because The world wide corporate overlords  are successfully dumming down the populace, BXR has much fewer letters to confuse you.  OMG, LOL Ask your doctor if this television commercial medical advise is right for his wallet.  
  
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  ## 0 answers
  
  