Answers.Body: <p>In Wisconsin, there is not a coined term for those types of "craft brews" as produced by a global brewery.  They are generally referred to simply by describing the brew as a/an fake or impostor craft, craft-style beer, or Big Beer craft.  (The descriptors simply degenerate as the beer-passion elevates.)</p>
  
  <p>This 2013 TIME article simply references "Faux Craft" and "Crafty"
  <a href="http://business.time.com/2013/08/13/that-craft-beer-youre-drinking-isnt-craft-beer-do-you-care/">http://business.time.com/2013/08/13/that-craft-beer-youre-drinking-isnt-craft-beer-do-you-care/</a></p>
  
  <p>If it's a matter of simply communicating effectively, I don't feel the need to use a coined term (as astroturf is to grassroots).  For marketing purposes, however, it seems there is still time for a hilariously ironic name to be coined.</p>
  
Answers.ContentLicense: CC BY-SA 3.0
Answers.CreationDate: 2015-10-18T12:41:52.333Z
Answers.Text: I was hoping for a hilariously ironic name :-) "Crafty" is okay but not great, "faux craft" is a bit clearer. Thanks for the answer!
Answers.UserDisplayName: skypanther
Answers.ContentLicense: CC BY-SA 3.0
Answers.CreationDate: 2015-10-16T06:28:24.927Z
Answers.LastActivityDate: 2015-10-16T06:28:24.927Z
Answers.UserDisplayName: MsKensington
Body: <p>A fake grassroots organization (one sponsored by an industry but made to look as though it was set up by regular people) is called an "astroturf" group. Is there a similar name for a "craft beer" that's actually produced by one of the big brewers (AB InBev, SABMiller, etc.)?</p>
  
  <p>Said another way, what do you call a beer that is made to look as though it was brewed by a small, independent brewery but was really produced by a major brewer?</p>
  
  <p>Examples might be Blue Moon (SABMiller) or ShockTop (AB InBev).</p>
  
Comments.ContentLicense: CC BY-SA 3.0
Comments.CreationDate: 2015-10-16T13:20:52.517Z
Comments.Text: @MsKensington's answer is good, and the term that I've heard/used the most is "crafty."
Comments.UserDisplayName: Xander
Comments.ContentLicense: CC BY-SA 3.0
Comments.CreationDate: 2015-10-17T22:32:54.927Z
Comments.Text: "Crafty" [as described by the brewers association](http://www.craftbeer.com/news/craftbeer-com-news/craft-vs-crafty-a-statement-from-the-brewers-association)
Comments.UserDisplayName: Rube
Comments.ContentLicense: CC BY-SA 3.0
Comments.CreationDate: 2016-01-03T22:13:17.110Z
Comments.Text: I got fooled by one of those the other day. I feel so dirty now...
Comments.UserDisplayName: wogsland
Tags: <terminology>
Title: Is there a common name for a "craft" beer brewed by a major brewery?
UserDisplayName: skypanther
ThreadText: # Is there a common name for a "craft" beer brewed by a major brewery?
  
  (Asked by: username_0 on 2015-10-15)
  
  A fake grassroots organization (one sponsored by an industry but made to look as though it was set up by regular people) is called an "astroturf" group. Is there a similar name for a "craft beer" that's actually produced by one of the big brewers (AB InBev, SABMiller, etc.)?
  
  Said another way, what do you call a beer that is made to look as though it was brewed by a small, independent brewery but was really produced by a major brewer?
  
  Examples might be Blue Moon (SABMiller) or ShockTop (AB InBev).
  
  **Tags:** terminology
  
  > **Comments:**
  > **username_1**: @username_4's answer is good, and the term that I've heard/used the most is "crafty."  
  > **username_2**: "Crafty" [as described by the brewers association](http://www.craftbeer.com/news/craftbeer-com-news/craft-vs-crafty-a-statement-from-the-brewers-association)  
  > **username_3**: I got fooled by one of those the other day. I feel so dirty now...  
  
  ---
  
  ## 1 answers
  
  ### Answer by username_4 on 2015-10-16. Score: 6 | Accepted answer
  
  In Wisconsin, there is not a coined term for those types of "craft brews" as produced by a global brewery. They are generally referred to simply by describing the brew as a/an fake or impostor craft, craft-style beer, or Big Beer craft. (The descriptors simply degenerate as the beer-passion elevates.)
  
  This 2013 TIME article simply references "Faux Craft" and "Crafty"
  <http://business.time.com/2013/08/13/that-craft-beer-youre-drinking-isnt-craft-beer-do-you-care/>
  
  If it's a matter of simply communicating effectively, I don't feel the need to use a coined term (as astroturf is to grassroots). For marketing purposes, however, it seems there is still time for a hilariously ironic name to be coined.
  
  > **Comments:**
  > **username_0**: I was hoping for a hilariously ironic name :-) "Crafty" is okay but not great, "faux craft" is a bit clearer. Thanks for the answer!  
  
  ---
  
  