Answers.Body: <p>Exactly as Robert said… I happen to work as a supermarket food-sampler and I know that some experts believe a day of sampling can produce a 10-week increase in sales.</p>
  <p>Please note, that &quot;10-week increase&quot; does not mean that I sampled stuff on Tuesday, so we expect an increase in sales for the next 10 Tuesdays… no; it means we expect an increase <em>every day</em> for the next 10 weeks.</p>
  <p>Turn that back down to every Tuesday and which winery would sneeze at such an increase?</p>
  
Answers.ContentLicense: CC BY-SA 4.0
Answers.CreationDate: 2022-01-08T23:24:43.687Z
Answers.LastActivityDate: 2022-01-08T23:24:43.687Z
Answers.UserDisplayName: Robbie Goodwin
Answers.Body: <p><strong>How come wineries and/or wine tasting events often so generous in giving samples?</strong></p>
  <p>All the reasons that <a href="https://alcohol.stackexchange.com/a/9425/5064"><strong>Eric’s answer</strong></a> has suggested are all seemingly quite true.</p>
  <p>We have a winery near our residence that demonstrates everything Eric mentions.</p>
  <p>On top of that they prepare a 10 grape variety wine each year. If you can name 8 out of the 10 grape varieties involved in the wine you can walk out with a free bottle. It is great publicity and guessing right or wrong the winery is making great sales!</p>
  
Answers.ContentLicense: CC BY-SA 4.0
Answers.CreationDate: 2021-12-06T00:27:50.217Z
Answers.LastActivityDate: 2021-12-06T00:27:50.217Z
Answers.UserDisplayName: Ken Graham
Answers.Body: <p>The simple answer is that it pays off in sales of wine. I suspect that having a good experience makes one more likely to think positively of a winery and its wines. Also, a little alcohol might make one less inhibited about buying a bottle or more.</p>
  
Answers.ContentLicense: CC BY-SA 4.0
Answers.CreationDate: 2021-12-17T07:07:47.993Z
Answers.Text: "or more" meaning joining the wine club?  Yeah, been there, done that.
Answers.UserDisplayName: Daniel Widdis
Answers.ContentLicense: CC BY-SA 4.0
Answers.CreationDate: 2021-12-05T18:49:25.963Z
Answers.LastActivityDate: 2021-12-05T18:49:25.963Z
Answers.UserDisplayName: Eric S
Body: <p>How come wineries and wine tasting events are often so generous with their samples that people taste? For example, at many food tasting venues tasting samples are often very small in comparison.</p>
  <p>Are wine tasting events just an excuse for people to drink lots of wine and then act classy &amp; sophisticated by calling it a &quot;tasting&quot;?</p>
  
Comments.ContentLicense: CC BY-SA 4.0
Comments.CreationDate: 2021-12-14T22:54:14.240Z
Comments.Text: Probably similar to supermarkets letting shoppers sample foods. Makes it easy for people to try and impulse-buy. Even more so if you can make people hungry (server them an appetizer).
Comments.UserDisplayName: Robert
Tags: <wine>
Title: How come wineries and/or wine tasting events often so generous in giving samples?
UserDisplayName: Jess
ThreadText: # How come wineries and/or wine tasting events often so generous in giving samples?
  
  (Asked by: username_0 on 2021-12-05)
  
  How come wineries and wine tasting events are often so generous with their samples that people taste? For example, at many food tasting venues tasting samples are often very small in comparison.
  
  Are wine tasting events just an excuse for people to drink lots of wine and then act classy & sophisticated by calling it a "tasting"?
  
  **Tags:** wine
  
  > **Comments:**
  > **username_1**: Probably similar to supermarkets letting shoppers sample foods. Makes it easy for people to try and impulse-buy. Even more so if you can make people hungry (server them an appetizer).  
  
  ---
  
  ## 3 answers
  
  ### Answer by username_4 on 2021-12-05. Score: 8
  
  The simple answer is that it pays off in sales of wine. I suspect that having a good experience makes one more likely to think positively of a winery and its wines. Also, a little alcohol might make one less inhibited about buying a bottle or more.
  
  > **Comments:**
  > **username_5**: "or more" meaning joining the wine club?  Yeah, been there, done that.  
  
  ---
  
  ### Answer by username_2 on 2022-01-08. Score: 3
  
  Exactly as username_1 said… I happen to work as a supermarket food-sampler and I know that some experts believe a day of sampling can produce a 10-week increase in sales.
  
  Please note, that "10-week increase" does not mean that I sampled stuff on Tuesday, so we expect an increase in sales for the next 10 Tuesdays… no; it means we expect an increase *every day* for the next 10 weeks.
  
  Turn that back down to every Tuesday and which winery would sneeze at such an increase?
  
  
  ---
  
  ### Answer by username_3 on 2021-12-06. Score: 2
  
  **How come wineries and/or wine tasting events often so generous in giving samples?**
  
  All the reasons that [**Eric’s answer**](https://alcohol.stackexchange.com/a/9425/5064) has suggested are all seemingly quite true.
  
  We have a winery near our residence that demonstrates everything Eric mentions.
  
  On top of that they prepare a 10 grape variety wine each year. If you can name 8 out of the 10 grape varieties involved in the wine you can walk out with a free bottle. It is great publicity and guessing right or wrong the winery is making great sales!
  
  
  ---
  
  