Answers.Body: <p>So, when I owned my winery (after 15 years I had to shut it down) I went through distributors and agents. Distributors typically buy the wine from me at a 50% discount from the retail price and then mark it up to the 30% discount mark and sell it to retail/restaurant at that price, where the retailer marks it up to to whatever they want. </p>
  
  <p>So, let say I have a $10 bottle of wine. I sell it to a distributor for $5. They mark it up to $7 and sell it to retail. Retailers usually will sell it for around 100% of the price you suggest. Restaurants sell at usually 200% of retail.</p>
  
  <p>So, on a $10 bottle of wine the distributor is making $3 a bottle. That's what we have to work with. Of that $3 there are overhead costs, profits and % goes to the salesman. I once worked with a commission only wine sales guy and he was making 10% on a case of wine. So in our theoretical exercise he makes $1 a bottle or $12 a case. I think 10-12% is typical for commission only sales. </p>
  
  <p>Being a wine salesman is a tough business and it takes a lot of relationship building and cold calls and super thin margins. Good Luck!</p>
  
Answers.ContentLicense: CC BY-SA 3.0
Answers.CreationDate: 2017-05-02T13:16:22.307Z
Answers.LastActivityDate: 2017-05-02T15:57:54.230Z
Answers.LastEditDate: 2017-05-02T15:57:54.230Z
Answers.UserDisplayName: farmersteve
Body: <p>Just checking other views on what commission wine representatives make off sales.</p>
  
Comments.ContentLicense: CC BY-SA 3.0
Comments.CreationDate: 2017-05-01T17:04:33.120Z
Comments.Text: Are you talking about wine reps that work for a distributor?
Comments.UserDisplayName: farmersteve
Comments.ContentLicense: CC BY-SA 3.0
Comments.CreationDate: 2017-05-02T16:37:53.970Z
Comments.Text: Is this the right place for this question?
Comments.UserDisplayName: dougal 5.0.0
Tags: <wine>
Title: What is the average percentage of commission of a commission only wine representative?
UserDisplayName: Lynn Lockee
ThreadText: # What is the average percentage of commission of a commission only wine representative?
  
  (Asked by: username_0 on 2017-05-01)
  
  Just checking other views on what commission wine representatives make off sales.
  
  **Tags:** wine
  
  > **Comments:**
  > **username_1**: Are you talking about wine reps that work for a distributor?  
  > **username_2**: Is this the right place for this question?  
  
  ---
  
  ## 1 answers
  
  ### Answer by username_1 on 2017-05-02. Score: 4
  
  So, when I owned my winery (after 15 years I had to shut it down) I went through distributors and agents. Distributors typically buy the wine from me at a 50% discount from the retail price and then mark it up to the 30% discount mark and sell it to retail/restaurant at that price, where the retailer marks it up to to whatever they want.
  
  So, let say I have a $10 bottle of wine. I sell it to a distributor for $5. They mark it up to $7 and sell it to retail. Retailers usually will sell it for around 100% of the price you suggest. Restaurants sell at usually 200% of retail.
  
  So, on a $10 bottle of wine the distributor is making $3 a bottle. That's what we have to work with. Of that $3 there are overhead costs, profits and % goes to the salesman. I once worked with a commission only wine sales guy and he was making 10% on a case of wine. So in our theoretical exercise he makes $1 a bottle or $12 a case. I think 10-12% is typical for commission only sales.
  
  Being a wine salesman is a tough business and it takes a lot of relationship building and cold calls and super thin margins. Good Luck!
  
  
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