public static function formatSeoUrl($name)
    {
        $url = mb_strtolower($name);
        $url = iconv('UTF-8', 'ASCII//TRANSLIT//IGNORE', $url);
        $url = preg_replace("/[^a-z0-9_\s-]/", "", $url);
        $url = preg_replace("/[\s-]+/", " ", $url);
        $url = trim($url);
        return preg_replace("/[\s_]/", "-", $url);
    }