public function render(Varien_Object $row)
    {
        $name = trim($this->getColumn()->getNamePattern());
        if (!empty($name)) {
            $nameParams = array_map('trim', array_filter(explode(',', $this->getColumn()->getNameParams())));
            if (count($nameParams)) {
                $params = [$name];
                foreach ($nameParams as $key) {
                    $params[] = $row->getDataUsingMethod($key);
                }

                $name = call_user_func_array([$this, '__'], $params);
            }
            $this->getColumn()->setName($name);
        }

        return parent::render($row);
    }