protected function setParameterActionTo($parameter, $action)
    {
        $actionConstant = $this->getParameterClassConstant(
            'TheIconic\Tracking\GoogleAnalytics\Parameters\EnhancedEcommerce\\'
            . $parameter . 'Action::ACTION_' . strtoupper($action),
            $parameter . ' action ' . $action . ' does not exist, check spelling'
        );

        $function = 'set' . $parameter . 'Action';

        $this->$function($actionConstant);

        return $this;
    }