public function newCustomerAutomation($customer)
    {
        $email = $customer->getEmail();
        $websiteId = $customer->getWebsiteId();
        $customerId = $customer->getId();
        $store = $this->storeManager->getStore($customer->getStoreId());
        $storeName = $store->getName();
        try {
            //Api is enabled
            $apiEnabled = $this->helper->getWebsiteConfig(
                \Dotdigitalgroup\Email\Helper\Config::XML_PATH_CONNECTOR_API_ENABLED,
                $websiteId
            );

            //Automation enrolment
            $programId = $this->helper->getWebsiteConfig(
                \Dotdigitalgroup\Email\Helper\Config::XML_PATH_CONNECTOR_AUTOMATION_STUDIO_CUSTOMER,
                $websiteId
            );

            //new contact program mapped
            if ($programId && $apiEnabled) {
                //save automation type
                $this->setEmail($email)
                    ->setAutomationType(\Dotdigitalgroup\Email\Model\Sync\Automation::AUTOMATION_TYPE_NEW_CUSTOMER)
                    ->setEnrolmentStatus(\Dotdigitalgroup\Email\Model\Sync\Automation::AUTOMATION_STATUS_PENDING)
                    ->setTypeId($customerId)
                    ->setWebsiteId($websiteId)
                    ->setStoreName($storeName)
                    ->setProgramId($programId);

                $this->automationResource->save($this);
            }
        } catch (\Exception $e) {
            $this->helper->debug((string)$e, []);
        }
    }