public function getBusinessProperties(BusinessEntity $businessEntity)
    {
        //the business properties usable in a url
        $businessProperties = $businessEntity->getBusinessPropertiesByType('businessParameter');

        //the business properties usable in a url
        $seoBusinessProps = $businessEntity->getBusinessPropertiesByType('seoable');

        //the business properties are the identifier and the seoables properties
        $businessProperties = array_merge($businessProperties, $seoBusinessProps);

        return $businessProperties;
    }