private function targetZip( $places, $exclude_places ) {
		$target     = false;
		$user_place = $this->get( 'city' );
		if ( ! $user_place ) {
			return apply_filters( 'geot/target_zip/return_on_user_null', false );
		}

		if ( count( $places ) > 0 ) {
			foreach ( $places as $zip ) {
				if ( strtolower( $user_place->zip ) == strtolower( $zip ) ) {
					$target = true;
				}
			}
		} else {
			// If we don't have places to target return true
			$target = true;
		}

		if ( count( $exclude_places ) > 0 ) {
			foreach ( $exclude_places as $ezip ) {
				if ( strtolower( $user_place->zip ) == strtolower( $ezip ) ) {
					$target = false;
				}
			}
		}

		return $target;
	}