public function sendNews (Type\News $newsMessage)
    {
        // Build up items.
        $items = [];
        foreach ($newsMessage->getItems() as $newsItem) {
            $items[] = [
                'Title' => $newsItem->getTitle(),
                'Description' => $newsItem->getDescription(),
                'PicUrl' => $newsItem->getImageURL(),
                'Url' => $newsItem->getURL(),
            ];
        }

        $this->sendReply(
            $this->buildMessage(
                [
                    'MsgType' => $newsMessage->getType(),
                    'ArticleCount' => count($items),
                    'Articles' => [
                        'item' => $items,
                    ],
                ]
            )
        );
    }