public function store($objectURI = null)
    {
        //@TODO determine the user has permission to post;
        $this->setPropertyValue("media_owner", $this->user->getPropertyValue("user_name_id"));

        //Determine the target
        if (!$this->saveObject($objectURI, $this->getObjectType())) {
            //There is a problem! the error will be in $this->getError();
            return false;
        }
        return true;
    }