public function getRaw($alias, $fallback = '_michaels_no_fallback')
    {
        $item = $this->getIfExists($alias);

        // The item was not found
        if ($item instanceof NoItemFoundMessage) {
            if ($fallback !== '_michaels_no_fallback') {
                $item = $fallback;
            } else {
                throw new ItemNotFoundException("$alias not found");
            }
        }

        return $this->prepareReturnedValue($item);
    }