final public function save()
    {
        $this->checkReadOnly();

        /*
         * Allows pre-save logic to be applied to any row.
         *
         * Zend_Db_Table_Row only uses to do it on _insert OR _update,
         * here we can use the very same rules to be applied in both methods.
         */
        $this->_save();

        if (count($this->_errors)) {
            throw new Zend_Db_Table_Row_Exception('This row contain errors.');
        }

        foreach ($this->_data as $column => &$value) {
            if ($value instanceof DateTime) {
                // Should replace with Benri_Util_DateTime.
                if (!($value instanceof Benri_Util_DateTime)) {
                    $value = new Benri_Util_DateTime($value->format('U'));
                }

                $value->setFormat('Y-m-d H:i:s');
            }
        }

        if ($this->isNewRecord()) {
            if ($this->offsetExists('created_at')) {
                $this->created_at = new Benri_Util_DateTime();
                $this->created_at->setFormat('Y-m-d H:i:s');
            }
        }

        if ($this->offsetExists('updated_at')) {
            $this->updated_at = new Benri_Util_DateTime();
            $this->updated_at->setFormat('Y-m-d H:i:s');
        }

        /// Saves the properties to the database
        parent::save();

        /// Run post-SAVE logic
        $this->_postSave();

        /// chain
        return $this;
    }