protected function __data()
    {
        // Dummy array for iterated output
        $people   = [];
        $people[] = 'John Do';
        $people[] = 'Jane Do';
        $people[] = 'Foo Bar';
        $people[] = 'Bar Baz';

        // Data used as key => value pairs for template engine
        $data = [
            'title'  => 'Doozr\'s bootstrap environment',
            'year'   => date('Y'),
            'people' => $people,
        ];

        // Just store and trigger dispatch to view -> render by observer pattern
        $this->setData($data);

        return true;
    }