protected function geocoder(){
        $helper = $this->__('Input address');
        $btn = $this->__('Move point');
        $fail = esc_attr($this->__('Sorry, but nothing found with input address'));
        return <<<HTML
        <p>
            <input type="text" class="gmap-geocoder regular-text" placeholder="{$helper}" />
            <a class="button gmap-geocoder-btn" href="#" data-failure="{$fail}">{$btn}</a>
        </p>
HTML;

    }