public function doApiCall()
    {
        $parsedResponse = array();
        $jsonResponse = false;

        $curlUrl = $this->createUrl();
        
        if ($curlUrl) {
            $jsonResponse = $this->submitCurlRequest($curlUrl);
        }

        if ($jsonResponse) {
            $parsedResponse = $this->parseJsonResponse($jsonResponse);
        }

        return $parsedResponse;
    }