public function setSEOScoreTipsUL() {

        $tips = $this->getSEOScoreTips();
        $this->seo_score_tips = '<ul id="seo_score_tips">';
        foreach ($this->score_criteria as $index => $crit) {
            if (!$crit) {
                $this->seo_score_tips .= '<li>' . $tips[$index] . '</li>';
            }
        }
        $this->seo_score_tips .= '</ul>';

    }