protected function _parseData($data)
    {
        $output = array('title' => '','body' => '');
        $matches = array();

        if (preg_match_all('#<data name="([^"]+)">(.*?)<\/data>#si', $data, $matches)) {
            $attributes = $matches[1];
            $contents = $matches[2];

            foreach ($attributes as $i => $attribute) {
                $output[$attribute] = $contents[$i];
            }
        }

        return $output;
    }