protected function generateSeo(CmsModel\SeoSubjectInterface $subject)
    {
        $seo = $this->seoRepository->createNew();
        if (0 < strlen($name = $this->objectToString($subject))) {
            $seo
                ->setTitle($name . ' seo title')
                ->setDescription($name . ' seo description');
        } else {
            $seo
                ->setTitle($this->faker->sentence(rand(3, 6)))
                ->setDescription($this->faker->words(rand(3, 6)));
        }
        $subject->setSeo($seo);
    }