public function newAction()
    {
        $productitemfielddata = new ProductItemFieldData();
        $form = $this->createForm($this->get("amulen.shop.form.product.item.field.data"), $productitemfielddata);

        return array(
            'productitemfielddata' => $productitemfielddata,
            'form' => $form->createView(),
        );
    }