public function rollbackExchangePlatformOrder(Varien_Event_Observer $observer)
    {
        Mage::helper('ebayenterprise_magelog')->debug(__METHOD__);
        Mage::dispatchEvent('eb2c_order_creation_failure', array(
            'quote' => $observer->getEvent()->getQuote(),
            'order' => $observer->getEvent()->getOrder()
        ));
        return $this;
    }