public function getProfileSegments()
    {
        $profileSegments = $this
                    ->serviceHelper
                    ->getService()
                    ->management_segments
                    ->listManagementSegments()
                    ->items;

        $builtin = array();
        $own = array();
        foreach ($profileSegments as $segment) {
            if ($segment->type == 'BUILT_IN') {
                $builtin[] = array(
                        'name' => $segment->name,
                        'query' => $segment->segmentId,
                    );
            } else {
                $own[] = array(
                        'name' => $segment->name,
                        'query' => $segment->segmentId,
                    );
            }
        }

        return array('builtin' => $builtin, 'own' => $own);
    }