protected function getFormalSalutation()
    {
        $contact = $this->application->getContact();
        $name    = $contact->getLastName();
        $gender  = $contact->getGender();
        $translator = $this->getTranslator();
        
        $salutation = 'male' == $gender
                    ? $translator->translate('Dear Mr. %s')
                    : $translator->translate('Dear Ms. %s');
        
        return sprintf($salutation, $name);
    }