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by admin on June 05, 2006 03:51pm
Infrastructure Management and Strategic Design Part 1: Domains Portfolio Management
Thank you all and especially everyone who has been giving us very productive feedback on what you'd be interested in seeing us write about. Your input helps us tune our content to what’s important to YOU, our viewers. On that note I am kicking off a series of blogs towards Infrastructure Management encompassing suggestions, situations and pointers towards managing and maintaining a large-scale heterogeneous infrastructure. I’d like to start today’s blog on an “unsung” hero of the Infrastructure Service but yet one of the most important– Domains Portfolio Management.
Why is this important: Well, think about this for a minute - EVERYTIME someone types a url in their browser, it translates to someone having secured that url at some point and working with a registrar to purchase and lock it. I can literally write a book on how painful it has been for so many companies to sometimes purchase, acquire or secure something as small as a url and YET, the entire web presence of a company depends on registration of a simple url, a central place which everyone goes to.
Domains Portfolio Management as I understand it, encompasses managing all gTLD’s (Global top level domains such as .com, .net etc) and ccTLD’s (Country Code Top Level Domains such as .au, .in etc.) across the board. This involves managing, securing and expanding your Domain Portfolio credentials to give us a business advantage and to understand and leverage this often overlooked strategy. Let’s say you’re working for an organization that is geographically dispersed in major regions around the world. If you want to maintain, develop and build a strong Internet Presence portfolio, the dynamics of that space are changing very rapidly with the introduction of several new top level domains e.g. .mobi etc. I have spent a significant amount of time in my past life overseeing the several aspects of Domain Management and here’s the top three suggestions I would like to share with you:.
In conclusion, I would like to say that there’s much more riding on your domain portfolio than most would ever imagine. Building an asset database, building a close professional relationship with your Registrar and always staying on top of the Domains namespace are hard suggestions I would like to make after having lived through managing this service. Have a great week ahead and THANK YOU for tuning in!!
by admin on May 31, 2006 12:28pm
But Then Face to Face I..