Question: A snippet of my template -

```
{% block content %}
    {{ message.subject }}
    {{ message.content }}
{% endblock %}

```

My message.content = `" Check this out - /<a href="http://RigWave.In"> RigWave </a> "` 

If you want to render as HTML (as a link) like this -

" Check this out -  [RigWave](http://RigWave.In)  "

Answer: 
After looking at your unedited post, I'm wondering if you replaced the link tags with [ to prevent SO from rendering it as a link (though `` takes care of it).

If you actually have properly formatted links in the CharField, you need to [mark the string as safe](http://docs.djangoproject.com/en/dev/ref/templates/builtins/?from=olddocs#safe) to prevent auto HTML escaping.

```
{{ message.content|safe }}

```

or 

```
{% autoescape off %}
    {{ body }}
{% endautoescape %}

```
<http://docs.djangoproject.com/en/dev/howto/custom-template-tags/#writing-custom-template-filters> first sample is perfect, you could use custom filter or use `.replace`