Question: What is the ColdFusion Process Name?

Answer: 
Have you taken a look with [Process Explorer](http://technet.microsoft.com/en-us/sysinternals/bb896653.aspx)? Though some services share a process, non-builtin services probably don't.

If you can't tell which "svchost.exe" instance is running a particular service, hover over it, and it'll display the services it is hosting.
JRUN is the underlying application server used by Adobe ColdFusion 8 and 9. Other version or flavours of CF runtimes and engines are dependent on the underlying server technology such as Tomcat, JBoss, Webspehere etc. Some common process names are java.exe, tomcat.exe, jrun.exe