Question: My client's name company has a flipped letter on its name, so for example "PEOPLE" the P is flipped, I managed to flip the P with 2 span tags, but now I am thinking to do this for SEO reasons is not good, because of the SPANS. I have the feeling the search engines might not underestand a flipped P, and it is better just use a normal name.
What do you think?
thanks,

the flip html is
`<span class="flip"><span>P</span></span>`

Answer: 
> 
> Flipping text is good for SEO?
> 
> 
> 

No, it is not.

Use of `<span>` will affect how some search engines render your site's text in result snippets and whether or not your company's name is treated as a single word or a series of words (Google tends to add a space character before and after `<span>` contents - `comp<span>P</span>any` is treated as though it were `com P any`).
sure it can cause problems but if you want benefit of the SEO and of your design, keep using such a span but add a surrounding div with an itemprop property.

itemprop is a microdata tag, which comes with HTML5, it allows to add more definition to your page in purpose of search engine (semantic).

You can use standard schemas that common search engines understand here:
<http://www.schema.org/>

Hope it will help.