Question: I'm building a website in which the people upload videos and photos. It is more about people's life than fine art photography, kind of an electronic album. I have to design my logo. How can I represent this idea as an iconic logo? I know it is very important to capture the meaning of the company / website into the logo. I know it also has to be simple, which actually complicates the design much more. 

**I made a camera icon. What do you think?**

What ideas do you guys have? What figures / objects can I include in my logo for it to represent the web without being very realist (so better flat)?

Hint: the brand name starts with an L. I thought maybe I could transform the mountain to look like an L a little inclined, and keep the sun. Add to it some color? What do you think?

![Image](https://i.stack.imgur.com/C40CR.png)

Answer: 
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> I know it is very important to capture the meaning of the company / website into the logo.
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This is false. A logo doesn't have to do any of that. In fact, it's usually not fair that it carry that burden.

Rather, a logo is simply a way to uniquely identify your company or product. What your company or product does is communicated by a much larger collection of branding elements above and beyond the logo itself.

The oft-quoted Paul Rand is worth quoting yet again:

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> A logo is a flag, a signature, an escutcheon.
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> A logo doesn’t sell (directly), it identifies.
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> A logo is rarely a description of a business.
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> A logo derives its meaning from the quality of the thing it symbolizes, not the other way around.
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> A logo is less important than the product it signifies; what it means is more important than what it looks like.
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> 

<http://www.paul-rand.com/foundation/thoughts_logosflags/>
To me, if it's about someone's life, people should play a larger role if the icon is to be about photography

Mountains and a sun don't convey "life" to me at all. They convey "landscape" photo.

Use of a camera or aperture would convey photography - not the person behind the camera.

While a camera is certainly in use, and people do take photos of landscapes, I wouldn't place those elements as important if trying to portray "life" in general.

Off the top of my head..... I see people figures with green "face detect" rectangles. Or someone taking a selfie, or a person taking photo of a group of others. Or just a group of people who appear to be having fun. The photos which seem to have the largest "life" or emotional attachment to most are of people in some way.