Question: What is the ColdFusion Process Name?

Answer: 
In ColdFusion 10 there is a separate process named - coldfusion.exe found in cfusin/bin

There is also a running coldfusinsvc.exe (which is the ColdFusion Service Application) which might interest you as well.

CF10 onwards the application server is CF+Tomcat bundle.
Check that "Show processes from all users" in the Processes tab is checked.