Question: I would like to how can I apply this effect in iPhone SDK?

![enter image description here](https://i.stack.imgur.com/zxACB.jpg)

So, I have an image and a label on top of it.
I want to have the effect in which the bottom portion kind of blends in with the image.
So that there is no clear demarcation from where the image ends at the bottom portion of the view.

Please let me know.

Answer: 
Easy way to achieve this to `CAGradientLayer`

```
UIView *yourGradientView; // with that label "ENTREES", Add this view as a subview of the background view.

CAGradientLayer *gradientLayer=[CAGradientLayer layer];
[gradientLayer setFrame:[yourGradientView bounds]];
[gradientLayer setColors:@[(id)[UIColor clearColor].CGColor, (id)[[UIColor whiteColor] colorWithAlphaComponent:0.7f].CGColor]];
[gradientLayer setLocations:@[[NSNumber numberWithFloat:0.50f], [NSNumber numberWithFloat:1.0f]]];
[[yourGradientView layer] insertSublayer:gradientLayer atIndex:0];

```
Unless you provide any more details to your question with regards to functionality and some code, the first look instance seems to have the following solution:

**Step 1**
Set a UIImage as a background image. In your case it is the one shown in the question.

**Step 2** add a UILabel as a subview of UIImage and set the background of UILabel to be transparent. Position the label as per your needs which in your case seems to be the bootom left.

Hope his helps !!!