Question: Let's say I have a list like this:

> 
> 
> > 
> > PEOPLE
> > 
> > 
> > 
> 
> 
> Name: Bert
> 
> 
> Age: 762
> 
> 
> Profession: Blacksmith
> 
> 
> 
> > 
> > 
> 
> 
> Name: Yvonne
> 
> 
> Age: 23
> 
> 
> Profession: Clown puncher
> 
> 
> 
> > 
> > ORGANIZATIONS
> > 
> > 
> > 
> 
> 
> Name: The Whatever Thing
> 
> 
> For-profit: Yes
> 
> 
> Revenue: 5$
> 
> 
> 
> > 
> > 
> 
> 
> Name: The Red Cross
> 
> 
> For-profit: No
> 
> 
> Revenue: 349853969483$
> 
> 
> 

What would be a good word for the "property descriptors" Name, Age, Profession, For-profit, and Revenue? Also is there a better word than "title" for PEOPLE and ORGANIZATIONS?

Answer: 
In my database designing days I called them "attributes". I prefer "individual" to "people" or "person" in this context. If someone has a better word than "organization" I'd be happy to learn it.
For PEOPLE, I would use **private persons** (or "private individuals").

For ORGANIZATIONS, **Companies and organizations** is perhaps preferable.

As previously proposed, the information fields may be referred as "attributes" or "properties".