Question: My client's name company has a flipped letter on its name, so for example "PEOPLE" the P is flipped, I managed to flip the P with 2 span tags, but now I am thinking to do this for SEO reasons is not good, because of the SPANS. I have the feeling the search engines might not underestand a flipped P, and it is better just use a normal name.
What do you think?
thanks,

the flip html is
`<span class="flip"><span>P</span></span>`

Answer: 
> 
> Flipping text is good for SEO?
> 
> 
> 

No, it is not.

Use of `<span>` will affect how some search engines render your site's text in result snippets and whether or not your company's name is treated as a single word or a series of words (Google tends to add a space character before and after `<span>` contents - `comp<span>P</span>any` is treated as though it were `com P any`).
Two possible solutions:

* Flip the P wherever you like, and put a text with a normal P next to it (`h1`/`h2`/within a `span`/etc) that you hide with css.
* use an image of the logo or text with the flipped p. Assign an `alt` prop to it and as above solution, add a hidden text here as well.

I would go for the latter one.