Question: I'm looking to describe two groups of people who eat pasta sauces. One type likes things like Rao's or Mario Batali. I'm describing them as "gourmet". A second group prefers Ragu and Prego. I was thinking *utilitarian*, but that's not quite right, and I don't want to use a term like *unsophisticated* or *simple* because the first is pejorative and the second isn't to do with taste in particular like *gourmet* is. Any ideas?

Answer: 
Someone of simple tastes could be termed "unpretentious." It is hard to positively describe someone of ordinary tastes without sounding pejorative. However, "rustic" foods often have a charm of their own, not despite but because of their simplicities.
I would describe the opposite of gourmet to be *[provincial](http://www.oxforddictionaries.com/definition/english/provincial)*:

> 
> 2 Of or concerning the regions outside the capital city of a country,
>  especially when regarded as ***unsophisticated*** or narrow-minded: 
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> *ODO **Emphasis** added*
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