Question: My client's name company has a flipped letter on its name, so for example "PEOPLE" the P is flipped, I managed to flip the P with 2 span tags, but now I am thinking to do this for SEO reasons is not good, because of the SPANS. I have the feeling the search engines might not underestand a flipped P, and it is better just use a normal name.
What do you think?
thanks,

the flip html is
`<span class="flip"><span>P</span></span>`

Answer: 
> 
> Flipping text is good for SEO?
> 
> 
> 

No, it is not.

Use of `<span>` will affect how some search engines render your site's text in result snippets and whether or not your company's name is treated as a single word or a series of words (Google tends to add a space character before and after `<span>` contents - `comp<span>P</span>any` is treated as though it were `com P any`).
SEO might be affected or it might NOT. It should be easy to test, once your site has been indexed by Google you can see if it reads the word "people" or not, and by looking at the search results you could see if Google shows "PEOPLE" or "PEO P LE" in its text snippets.

Anyway a good Search Engine Optimization of your site can be done even by keeping a flipped 'P', in other words: if you have only one place with the word 'PEOPLE' with a flipped 'P' even if it affects SEO it will be such a small hit that no one will ever notice.

In the worst scenario you can always replace the PEOPLE logo with an image with `alt="PEOPLE..."`