Question: I want to try [this recipe for Vegan Lox by Tasty](https://tasty.co/recipe/vegan-lox). 

Step 5 is 

> 
> Use a vegetable peeler to shave the carrots lengthwise into ribbons.
>  Massage with salt.
> 
> 
> 

I don't understand what "Massage with salt" means and I don't see anything happening in the video. Do they just mean "rub in with salt"?

Answer: 
Yes, this is mostly same as rub in with salt, but with a bit more *intensity* and physical contact with the food. While rubbing can be taken as applying one *coating*, massage warrants ensuring that the salt is mixed well with the food.

It's done so that the sprinkled salt is spread uniformly.
yes. In that case, the word massage (IMO) is used wrongly, rub would be more appropriate.

It does not make sense in the case of vegetables, but it sure does with meat.