Question: I need help with the connotation of the phrase *flip flop*. Let me explain – I am working on a small project that is meant to promote travelling and education through travelling and getting to know other cultures. I have to come up with a catchy name for it. “Flip-flop nation” came to mind but I was wondering if used in this way the phrase carries the right emotional association. I know that *flip flop* also has several negative meanings.

I would appreciate any insight on this subject.

Answer: 
As far as our subjective opinions are concerned, the primary use of flip-flop for me is a set of logic gates that comprise a single bit of memory. But that's just me and I don't think this would have any impact.

The secondary meaning is a person (politician) who changes allegiances (and opinions) to be always "with the winner", a person of dubious morals and no loyalty, attaching no value for own declarations. This is a definitely negative connotation and it could be a popular meaning with an impact.
*Flip-flops*, as you probably know, are a kind of footwear worn without socks and of which one part passes between the big toe and the adjacent toe. The name comes from the way in which the sole oscillates between the ground and the sole of the foot. They are known in some places as thongs. Some British politicians have used the term to suggest the inconstancy of opponents. On the whole, it has connotations of triviality and is, I’d have thought, best avoided for any serious purpose.