Question: I'm building a website in which the people upload videos and photos. It is more about people's life than fine art photography, kind of an electronic album. I have to design my logo. How can I represent this idea as an iconic logo? I know it is very important to capture the meaning of the company / website into the logo. I know it also has to be simple, which actually complicates the design much more. 

**I made a camera icon. What do you think?**

What ideas do you guys have? What figures / objects can I include in my logo for it to represent the web without being very realist (so better flat)?

Hint: the brand name starts with an L. I thought maybe I could transform the mountain to look like an L a little inclined, and keep the sun. Add to it some color? What do you think?

![Image](https://i.stack.imgur.com/C40CR.png)

Answer: 
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> I know it is very important to capture the meaning of the company / website into the logo.
> 
> 
> 

This is false. A logo doesn't have to do any of that. In fact, it's usually not fair that it carry that burden.

Rather, a logo is simply a way to uniquely identify your company or product. What your company or product does is communicated by a much larger collection of branding elements above and beyond the logo itself.

The oft-quoted Paul Rand is worth quoting yet again:

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> A logo is a flag, a signature, an escutcheon.
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> 
> A logo doesn’t sell (directly), it identifies.
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> A logo is rarely a description of a business.
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> 
> A logo derives its meaning from the quality of the thing it symbolizes, not the other way around.
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> A logo is less important than the product it signifies; what it means is more important than what it looks like.
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> 
> 

<http://www.paul-rand.com/foundation/thoughts_logosflags/>
Just going on your comment of `"The camera idea has a problem: Instagram. It'd look much like its logo, and could be confusing as they have kinda the same idea"`

Doing a quick Google search shows you just how easy you can portray the image of a camera in a logo.

![enter image description here](https://i.stack.imgur.com/vcJsL.png)

You need to play about more, try doing some quick sketches of things that represent your "brand", do brain-storms, write down some word association - instead of just tweaking the one mountain image you're using at the moment.