set forth in Section 2.a of this Exhibit, and the parties will share equally such revenue. c) The price to be established as set forth in Section 2.a of this Exhibit shall not apply to mass listings of paper or local coupons. The parties will share equally all revenue from the listing of paper or local coupons in the Co-Branded Application. d) Each party shall receive without charge space for twenty (20) Untargeted Offers each month. This allocation of free Untargeted Offers may be modified as mutually agreed upon during the Term of the Agreement. 3. TREATMENT OF TARGETED OFFERS a) Targeted offers may be viewed by Users, but may not be used by Users unless they become Program Members. b) Targeted offers shall be sold as e-centives and charged upon delivery or display to, or transaction by, a Program Member in the Co-Branded Application or its associated emails. 27 28 *****Confidential Treatment has been requested for portions of this agreement. The copy file herewith omits information subject to the confidentiality request. Omissions are designated as [*****]. A complete version of this agreement has been filed separately with the Securities and Exchange Commission. c) All Targeted Offers shall be placed above any Untargeted Offers. d) e-centives Co-Branded Application emails shall contain only Targeted Offers, and shall not contain Untargeted Offers. 28 29 *****Confidential Treatment has been requested for portions of this agreement. The copy file herewith omits information subject to the confidentiality request. Omissions are designated as [*****]. A complete version of this agreement has been filed separately with the Securities and Exchange Commission. EXHIBIT B CONTENT DESCRIPTION AND SPECIFICATIONS ("APPLICATION CONTENT") The following describes the general product plan for the Co-Branded Application: 1. CUSTOMER OFFERS Source: INVENDA CORP, S-1/A, 8/28/2000 a) There shall be four distinct types of offers: