as "small d Equipment"; and (b) the equipment and cabling which is necessary to schedule, distribute, play, reconcile and otherwise transmit and receive transmission of the Digital Cinema Service, known as "Big D Equipment". 2 Source: DIGITAL CINEMA DESTINATIONS CORP., S-1, 12/20/2011 "Excluded Theatres" has the meaning assigned to it in Section 3.10(a). "Exclusivity Exceptions" has the meaning assigned to it in Section 6.1. "Flight" has the meaning assigned to it in Section 3.2(a). "IMAX Screens" has the meaning assigned to it in Section 3.10(b). "Infringement" has the meaning assigned to it in Section 11.2. "Initial Term" has the meaning assigned to it in Section 8.1. "Inventory" means any advertising or other content. "Lobby Screen" means a plasma, LED or other type of screen displaying digital or recorded content that is located inside a Theatre and outside the auditoriums, or any other type of visual display mechanism that replaces such a screen. "Lobby Promotions" has the meaning assigned to it in Part A of Exhibit A. "Marketing Materials" has the meaning assigned to it in Section 5.3(a). "Minimum Fee" has the meaning assigned to it in Section 7.2. "NCM" has the meaning assigned to it in the preamble of this Agreement. "NCM Equipment" has the meaning assigned to it in Section 2.3. "NCM Marks" means the trademarks, service marks, logos, slogans and/or designs of NCM, each as identified on Exhibit C, in any and all forms, formats, and styles. "NCM Property" has the meaning assigned to it in Section 12.1. "NCM Quality Standards" has the meaning assigned to it in Section 5.3(a). "Net Revenue" has the meaning assigned to it in Section 7.1(b). "Network Affiliate" has the meaning assigned to it in the preamble of this Agreement. "Network Affiliate Marks" means the trademarks, service marks, logos, slogans and/or designs of