written consent of the other Party, such consent not to be unreasonably withheld or delayed. Notwithstanding the foregoing, upon prior written notice by Ford Motor Company to iVillage, this Agreement may be assigned by FMM to another advertising agency, and in such event, FMM will be released from all financial and other obligations under this Agreement. J. Headings. The headings of the various sections of this Agreement have been inserted for convenience of reference only. IN WITNESS WHEREOF, the Parties hereto have executed and delivered this Agreement as of the date first above written. 7 FOR FORD CENTRAL MEDIA FOR iVILLAGE, INC. /s/ Mark A. Kaline /s/ Steven Elkes - -------------------------------------- --------------------------------------- (Name) (Name Media Manager Vice President Business/]Legal Affairs - -------------------------------------- --------------------------------------- (Title) (Title) 1/12/99 12/18/98 - -------------------------------------- --------------------------------------- (Date) (Date) /s/ Mark A. Kaline /s/ Steven Elkes - -------------------------------------- --------------------------------------- (Signature) (Signature) 8 EXHIBIT A --------- Third Party Traffic Auditors ABC I/PRO PWC DoubleClick 9