out such defense or prosecution. Franchisee agrees that Pretzel Time has the right to control administrative proceedings or litigation with respect to this issue. Franchisee agrees to participate and cooperate in the prosecution of any action to prevent the infringement, imitation, illegal use or misuse of the Marks and agrees to be named as a party in any such action if requested by Pretzel Time. Pretzel Time agrees to bear the legal expenses incident to Franchisee's participation in such action, except for the cost of Franchisee's personal legal counsel if Franchisee elects to be represented by counsel of his own choosing. 6.F. USE OF SERVICE MARK. Except with the prior written consent of Pretzel Time, Franchisee agrees not to infringe upon, use or imitate Pretzel Time's System, or any of its distinguishing characteristics, and further agrees not to cause or allow any other person to infringe upon, use or imitate Pretzel Time's System, or any of its distinguishing characteristics. Franchisee agrees to use and display the Marks at all times only in accordance with the quality control standards set forth in this Agreement and in the Operations Manual. During the term of this Agreement, and renewal term, if any, Franchisee will operate the Unit only under the Marks . Franchisee will use or display the Marks only within the designated Territory. Franchisee will cause a sign bearing the name Pretzel Time which meets Pretzel Time's specifications for color, design and size, to be installed on the outside of the retail Unit. Franchise shall not, at any time during the term of this Agreement or after its termination or expiration use any Mark in connection with the sale of any unauthorized product or service or in any other manner not expressly authorized in writing by Pretzel Time. 7. SELECTION OF FRANCHISE