doing business as Pretzel Time (hereinafter referred to as Pretzel Time) and Franchisee (as defined below) who hereby agrees to the following: Franchisee: , a , with its principal address at: NOW THEREFORE, in consideration of the mutual covenants herein contained, and intending to be legally bound hereby, the parties agree as follows: 1. INTRODUCTION AND DEFINITIONS. 1.A. INTRODUCTION. Pretzel Time and its Affiliates (as defined below) have developed and continue to develop methods of operating food service businesses, including the food service business referred to in this Agreement as a Pretzel Time Unit (defined below), which feature Products (defined below) for off premises consumption. Pretzel Time has established quality products and services which will continue to be a unique benefit to Pretzel Time and its Franchisees. In addition to off-premises dining, Pretzel Time may, in its sole discretion, offer to a Pretzel Time Unit the right to offer TCBY frozen yogurt and other TCBY yogurt products. Pretzel Time Units operate at locations that feature a distinctive food service format and Trade Dress (defined below) and utilize distinctive business formats, specifications, employee selection and training programs, signs, equipment, layouts, unit fronts, operation systems, recipes, methods, procedures, designs and marketing and advertising standards and formats, all of which Pretzel Time may modify from time to time in its sole discretion (the" Pretzel Time System"). Pretzel Time operates, and franchises certain qualified persons and entities to license and grants the privildge to operate, Pretzel Time Units using the Pretzel Time System and the Marks (defined below). Pretzel Time has developed and perfected a System for providing to the public, at retail, in an efficient manner, a variety of distinctive, hand-rolled soft pretzels, pretzel-related products (such as pretzel dogs), beverages, and complimentary pretzel toppings. These Products and services which comprise a part of