by NCM or its affiliates and which is installed on the Equipment and used in connection with delivery of the Service. "Term" has the meaning assigned to it in Section 8.1. "Territory" means the United States of America, its territories and possessions. "Theatre Advertising" means advertisement of one or more of the following activities associated with operation of the Theatres: (A) Network Affiliate's gift cards, loyalty programs and other items related to Network Affiliate's business in the Theatres (other than film related) and (B) events presented by Network Affiliate. Additionally, Theatre Advertising shall include advertising, marketing and promotion of a local radio station or stations (but with no mentions or promotions of any third party) with which Network Affiliate has entered into a barter transaction for advertising of one or more of the Theatres by the radio station(s) in exchange solely for advertising the radio station or stations in one or more of the Theatres, entered into for the purpose of generating increased attendance at the Theatres (the "Strategic Program"). Such advertising for the Strategic Program may be placed in the Branded Slots, in Network Affiliate's slides exhibited in the Digital Carousel and in that portion of the Video Display Program to which Network Affiliate has access for advertising (but for no more than one minute of time for every 30 minutes of Video Display Program advertising). Strategic Programs may not be made on an exclusive basis. No more than one Strategic Program may be run in any Theatre at any time. 4 Source: DIGITAL CINEMA DESTINATIONS CORP., S-1, 12/20/2011 "Theatres" means the individual Network Affiliate theatres listed on Exhibit B, as such list may be modified from time to time. "Traditional Content Program" means advertising and other promotional content which is displayed on 35 mm film before Showtime. "Trailer"