an original as against the party whose signature appears thereon, but all such counterparts shall together constitute one and the same instrument. 31 Source: DIGITAL CINEMA DESTINATIONS CORP., S-1, 12/20/2011 IN WITNESS WHEREOF, the parties have executed this Agreement as of the day and year first above written. DIGITAL CINEMA DESTINATIONS CORP. By: /s/ A. Dale Mayo By: A. Dale Mayo Name: Title: NATIONAL CINEMEDIA, LLC By: /s/ Robert W. Brouillette Name: Robert W. Brouillette Title: Senior Vice President 32 Source: DIGITAL CINEMA DESTINATIONS CORP., S-1, 12/20/2011 EXHIBIT A Services All lobby promotions and other in-theatre promotional activities (excluding the Digital Content Service, the Traditional Content Program and other on-screen content), but specifically excluding the following promotional activities (which Network Affiliate shall retain the right to perform and have performed on its behalf): promotional activities arising under the Beverage Agreement with Pepsi dated January 1, 2011 . (1) poster case advertising and other lobby or in-theatre promotions for (w) film festivals or events organized by Network Affiliate (unless such poster cases have been sold by NCM), (x) fundraising programs conducted by Network Affiliate for any non-profit organizations, (y) full-length theatrical productions, and (z) Theatre Advertising; (2) logos for Network Affiliate, beverage and concession suppliers on digital menu boards at the concession stand or digital displays at the box office of manufacturers of such products; (3) advertising and/or signage pursuant to the IMAX agreement (if applicable); (4) any trademark, service mark, logo or other branding of Network Affiliate (or its theatre-operating Affiliates), film studio(s), distributors and production companies; and (5) advertising in the proposed "playbill type" Box Office magazine that may be distributed at the Theatres; provided, however, that Network Affiliate shall insure that the restrictions and standards, including, without limitations those such as are set forth in Article III of