proprietary notices in any copy of the Software made by Network Affiliate to the extent copying is permitted by this Agreement; (g) Sell, market, license, sublicense, distribute, or otherwise grant to any person or entity any right to use the Software or Documentation; (h) Use the Software to conduct any type of service bureau or time-sharing operation or to provide remote processing, network processing, network telecommunications, or similar services to any person or entity, whether on a fee basis or otherwise; or (i) Attempt to do any of the foregoing. Section 5.3 License of the NCM Marks. (a) Subject to the terms and conditions of this Agreement and such other standards, trademark usage guidelines and specifications as are prescribed by NCM during the term of this Agreement (the "NCM Quality Standards"), NCM hereby grants to Network Affiliate, and Network Affiliate hereby accepts, a non-exclusive, non-transferable (except in connection with an assignment of this Agreement in accordance with Section 14.8 hereof), non-sublicenseable, limited license (i) to use the NCM Marks solely in connection with its receipt and exhibition of the Service, as approved by NCM in writing in advance, and (ii) to use the NCM Marks in marketing or advertising materials ("Marketing Materials") that have been approved by NCM pursuant to the terms hereof. Network Affiliate acknowledges that NCM is and shall remain the sole owner of the NCM Marks, including the goodwill of the business symbolized thereby. Network Affiliate recognizes the value of the goodwill associated with the NCM Marks and acknowledges and agrees that any goodwill arising out of the use of the NCM Marks or any of them by Network Affiliate shall inure to the sole benefit of NCM for all purposes hereof. 15 Source: DIGITAL CINEMA DESTINATIONS CORP., S-1, 12/20/2011 (b) Prior to using any Marketing Materials