benefits and obligations set forth in this Agreement, the parties agree as follows: SECTION ONE. DEFINITIONS As used in this Agreement, the following terms shall be defined as follows: A. "Contract Period" shall mean that period of time of three (3) years commencing on November 1st, 2017 and concluding November 2nd, 2020, unless terminated sooner or extended as provided in this Agreement. B. "Contract Territory" shall mean worldwide. C. "Contract Year" shall mean each of the consecutive 12-month periods beginning on the effective date of the Agreement of the Contract Period. 1 Source: GRIDIRON BIONUTRIENTS, INC., 8-K, 12/6/2017 D. "Gross Sales" shall mean total revenues, under generally accepted accounting principles, from sales of the Licensed Products, but does not include any revenue from sales, use or other transaction taxes, duties, handling, graphics, embroidery or shipping. E. "Net Sales" shall mean Gross Sales less Product returns, trade discounts, samples, allowances, value added services, markdowns, customer charge backs and liquidation sales (substantially discounted and out of ordinary distribution channel) of Licensed Products. F. "Licensed Products" shall mean BlackMP Living Water, BlackMP Concentrate, Zezel Probiotic Water, Zayin Sports Water, Gridiron MVP™ and Gridiron MVP™ Concentrate using the Pro Football Legends Logo on the Licensed Products' affixed labels, hang-tags or packaging. Other products of the Company may be added to the list of Licensed Products during the Contract Period by written amendment to this Agreement. All amendments to this Agreement must be signed by all parties to this Agreement. G. "Products" shall mean goods manufactured, distributed or otherwise sold by the Company. H. "Licensed Marks" shall mean in connection with the rights and benefits granted to Company hereunder as set forth in General Terms. Company may utilize only the logo and other trademarks listed on Exhibit A (the "Licensed Marks") during the Term and