(hereinafter defined) has commercial value with respect to the advertisement, promotion and sale of products and services in the commercial marketplace; and WHEREAS, Company is engaged in the business of developing, marketing and selling F2 Golf Clubs (hereinafter referred to as "Product"), and Company desires to obtain North's services and endorsement to be utilized in the advertising and sale of such Product; and WHEREAS, North agrees, subject to the terms and conditions contained herein, to provide certain services to Company and to authorize the use of North's endorsement by Company for such purposes. NOW, THEREFORE, in consideration of the mutual promises and covenants contained herein, and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties agree as follows: 1. Definitions. As used herein, the following terms shall be defined as set forth below: a. "Contract Period" shall mean that period of time from February 21, 2011 through December 31, 2012. b. "Contract Year" shall mean the specific period of time during the Contract Period as more specifically set forth below: · Contract Year 2011 (2/21/11 - 12/31/11) · Contract Year 2012 (1/1/12- 12/31/12) c. "Contract Territory" shall mean the world. d. "North's Likeness" shall mean and include North's name, image, photograph, voice, initials, signature, biographical information, and persona. f. "North's Endorsement" shall mean and include North's public statements and comments about Company's Product. Page 3 of 12 Source: PERFORMANCE SPORTS BRANDS, INC., S-1, 9/9/2011 g. "Endorsed Product(s)" shall only mean and include Company's irons, woods, wedges and putters. 2. Term. The Term of this Agreement shall be for the Contract Period unless it is terminated or extended as set forth in this Agreement. 3. Grant of License and Exclusivity. Subject to the terms set forth in this Agreement, North hereby grants to