of Franchisee's net revenues (as defined in Section 1) on a weekly basis as specified in this Section; provided only 4% Royalty shall be payable on TCBY frozen yogurt and other TCBY frozen yogurt products. The Royalty is not uniform as to all franchisees, it is fully earned, and is nonrefundable in any circumstance. Franchisee shall pay weekly by electronic funds transfer (ACH) without offset, defalcation, credit or deduction of any nature to Pretzel Time the royalty fee, the advertising fund fee and all other amounts due and payable on each Wednesday for the immediately preceding week. The Royalty shall be paid by electronic funds transfer from Franchisee's general operating account. The Royalty is paid, in part, to compensate Pretzel Time for various services provided to Franchisee after the Unit opens, including, but not limited to, quality, service, and cleanliness inspections. Pretzel Time, upon written notice to Franchisee, shall have the right to change the timing of Franchisee's payments of Royalty Fees and Advertising Fund Fees due under this Agreement. Franchisee shall not subordinate to any other obligation his obligation to pay the Royalty Fee or any other fee or charge hereunder. 4.D. ADVERTISING FUND FEE. Franchisee agrees to pay on a weekly basis to Pretzel Time, as partial consideration for the grant of the Franchise, an Advertising Fund Fee of one percent (1%) of Net revenues for the preceding week as defined in Section 1. Franchisee herein acknowledges that the Advertising Fund Fee is not uniform as to all franchisees. The Advertising Fund Fee is fully earned and nonrefundable. The Advertising Fund Fee shall be paid by electronic funds transfer from the Franchisee's general operating account on Wednesday of each week based on the preceding week's Net revenues. 4.E. TRANSFER FEE. If Franchisee desires to assign his rights under