exhibit each Licensed Program on a VOD basis for a period of ninety (90) consecutive days, or such longer period as may be agreed to by Rogers and Licensor (the "License Period"). 5. VIEWING PERIOD. The viewing period for each Licensed Program shall be at least twenty-four (24) consecutive hours, or such longer period as may be agreed to by Rogers and Licensor from time to time (the "Viewing Period"). Multiple viewings of the Licensed Program shall be permitted during the Viewing Period for no additional fee and all such viewings shall be considered a single exhibition of the Licensed Program for the purposes of calculating License Fees hereunder. 6. LICENSE FEES. (a) Rogers shall pay to Licensor a fee (the "License Fee"), which shall be equal to fifty (50)% of Retail Revenues. For the purposes of this Agreement, "Retail Revenues" means the retail revenues actually received by Rogers for each authorized exhibition of a Licensed Program on the ROD Service, less GST and applicable sales tax. For greater certainty, Retail Revenues shall not include any fees payable to Rogers for: (i) the purchase, rental or installation of a digital terminal; (ii) any basic or premium television services; or (iii) digital cable access. (b) Notwithstanding Section 6(a) above, (i) Prior to calculating License Fees, Rogers shall be entitled to deduct from Retail Revenues on a rolling monthly basis during the Term ("Rogers Costs"): (A) the value of programming credits, rebates or other retail price discounts provided to ROD Service subscribers in conjunction with a public marketing or promotional initiative; -2- Source: EUROMEDIA HOLDINGS CORP, 10SB12G, 2/15/2007 (B) the value of refunds provided by Rogers to ROD Service subscribers for technical or other errors during such month; (C) the percentage equal to Rogers' average year-to-end bad debt exposure (including credit collection