or (iii) by certified or registered mail, return receipt requested. Notice shall be sent to the addresses set forth below or to such other address as either party may specify in a notice given under this Section 17(k) [Notice]. If to Licensee: You On Demand Holdings, Inc. 375 Greenwich Street, Suite 516 New York, New York 10013 Attn: Board of Directors With a copy (which shall not constitute notice or such other communication) to each of: Cooley LLP The Grace Building 1114 Avenue of the Americas New York, New York 10036-7798 Attn: William Haddad and Cooley LLP 101 California Street, 5th Floor San Francisco, California 94111-5800 Attn: Garth Osterman If to Licensor: Beijing Sun Seven Stars Culture Development Limited Eastern Fangzheng Road Southern Dongying Village 15 Source: IDEANOMICS, INC., 10-K, 3/30/2016 Hancunhe Town Fangshan District Beijing City, P.R.C. Attn: Zhang Jie With a copy (which shall not constitute notice or such other communication) to: Shanghai Sun Seven Stars Cultural Development Limited 686 WuZhong Road, Tower D, 9th Floor Shanghai, China 201103 Attn: Polly Wang (l) Press Releases. Unless required by law, neither party will, without the prior written approval of the other party, issue any press release or similar announcement relating to the existence or terms of this Agreement. (m) Counterparts. This Agreement may be executed in counterparts, all of which when taken together shall be deemed to constitute one and the same instrument. [Signature Page Follows] 16 Source: IDEANOMICS, INC., 10-K, 3/30/2016 IN WITNESS WHEREOF and intending to be legally bound hereby, the parties have executed this Content License Agreement as of the date first set forth above. LICENSOR: BEIJING SUN SEVEN STARS CULTURE DEVELOPMENT LIMITED By: /s/ Bruno Wu Name: Bruno Wu Title:Chairman & CEO LICENSEE: YOU ON DEMAND HOLDINGS, INC. By: /s/ Shane McMahon Name: Shane McMahon