a category of the Co-Branded Application (not including banner or sponsorship placements) will be allocated to Excite@Home. The remaining 70% of such first pages, along with subsequent pages within each category, the offer placement locations will be split 50%/50% between Excite@Home and e-centives and will be served in an alternating order. b) For the second and any following pages presented within any shopping category area, half of the offer placement positions will be allocated to Excite@Home and the other half will be allocated to e-centives and the position of said placements on the page shall be random. 30 31 *****Confidential Treatment has been requested for portions of this agreement. The copy file herewith omits information subject to the confidentiality request. Omissions are designated as [*****]. A complete version of this agreement has been filed separately with the Securities and Exchange Commission. 5. CUSTOMER BRANDING EXPERIENCE a) Until offer selection is made, branding shall be, at Excite@Home's option, "Excite" or "Excite@Home" with a tag line "powered by e-centives." b) When offer management or redemption occurs, "Excite (or alternately, Excite@Home, as detailed in Section 3.a of this Exhibit) powered by e-centives" shall be replaced by cobranding, including full logo treatment for e-centives. For any branding at the merchant subject to final merchant approval, e-centives shall use commercially reasonable efforts to ensure that both Excite@Home and e-centives branding elements are present. c) Both traditional e-centives offers and Excite@Home e-centives offers will contain e-centives branding elements within an application that is otherwise Excite@Home branded. d) The Co-Branded Application shall conform to Excite@Home Third-Party Application standards, including: i) Page weight; ii) Presence of advertising banners and/or sponsorship placements served by Excite@Home/MatchLogic at Excite@Home's exclusive option; iii) Color, fonts, layout, design standards, header, footer, navigational elements, tabbing metaphors, etc.; iv) Navigational elements directing traffic to non-e-centives