Exhibit 10.B.01 EXECUTION COPY VIDEO-ON-DEMAND CONTENT LICENSE AGREEMENT between Rogers Cable Communications Inc. ("Rogers") and EuroMedia Holdings Corp. ("Licensor") offering EurocinemaSM Video-on-Demand service made as of July 11 , 2006 (the "Effective Date") (the "Agreement") 1. RIGHTS GRANTED Licensor grants to Rogers the non-exclusive license and right to distribute and exhibit in Canada (the "Territory") all entertainment programming to which Licensor owns or controls the VOD distribution and exhibition rights in the Territory (collectively, "Licensed Programs") to residential subscribers of Rogers' digital cable television service on a Video-on-Demand ("VOD") basis. For clarity, the VOD service that Rogers provides to such subscribers shall hereinafter be referred to as the "ROD Service". 2. LICENSED PROGRAMS. (a) Subject to Section 3, Licensor shall forthwith provide to Rogers a comprehensive list (including title, length of program, license period and availability date) of all currently available Licensed Programs. During the Term, Licensor shall use best efforts to add newly available Licensed Programs to such list, and may periodically delete Licensed Programs from such list; provided, however, that: (i) Licensor shall provide to Rogers at least ninety (90) days prior notice of the availability date of any Licensed Program added to such list during the Term; (ii) Licensor shall provide to Rogers at least sixty (60) days prior notice of the deletion of any Licensed Program from such list; and (iii) Licensor shall be responsible for any and all reasonable costs and/or losses incurred by Rogers as a result of any deletions from such list during the Term. (b) Rogers reserves the right, in its sole discretion, to determine which Licensed Programs to distribute and exhibit on the ROD Service and, without limiting the generality of the foregoing, may decline to distribute or exhibit any Licensed Program that it determines, in its sole discretion, is unsuitable