"NCM Quality Standards" has the meaning assigned to it in Section 5.3(a). "Net Revenue" has the meaning assigned to it in Section 7.1(b). "Network Affiliate" has the meaning assigned to it in the preamble of this Agreement. "Network Affiliate Marks" means the trademarks, service marks, logos, slogans and/or designs of Network Affiliate, each as identified on Exhibit C, in and any and all forms, formats, and styles, and including the Brand. "Network Affiliate Quality Standards" has the meaning assigned to it in Section 5.4(c). 3 Source: DIGITAL CINEMA DESTINATIONS CORP., S-1, 12/20/2011 "Non-Digitized Theatres" means Theatres that are not Digitized Theatres. "Party" or "Parties" has the meaning assigned to it in the preamble of this Agreement. "Play List" has the meaning assigned to it in Section 3.2(a). "Policy Trailer" has the meaning assigned to it in Section 3.6(a). "Point-of-Sale Information" has the meaning assigned to it in Section 5.1. "Pre-Feature Program" means a program of digital content of between twenty (20) and thirty (30) minutes in length which is distributed by NCM through the Digital Content Network for exhibition in Digitized Theatres prior to Showtime, or distributed non-digitally by some other means, including DVD, for exhibition prior to Showtime in Non-Digitized Theatres. "Renewal Term" has the meaning assigned to it in Section 8.1. "Representatives" has the meaning assigned to it in Section 10.1. "Service" means the Advertising Services and the Video Display Program. "Showtime" means the advertised showtime for a feature film. "Software" means the proprietary software owned and/or licensed by NCM or its affiliates and which is installed on the Equipment and used in connection with delivery of the Service. "Term" has the meaning assigned to it in Section 8.1. "Territory" means the United States of America, its territories and possessions. "Theatre Advertising" means advertisement of one or more