version of this agreement has been filed separately with the Securities and Exchange Commission. EXHIBIT B CONTENT DESCRIPTION AND SPECIFICATIONS ("APPLICATION CONTENT") The following describes the general product plan for the Co-Branded Application: 1. CUSTOMER OFFERS Source: INVENDA CORP, S-1/A, 8/28/2000 a) There shall be four distinct types of offers: i) Traditional e-centives offers, which are classified as Targeted Offers; ii) Excite@Home-exclusive e-centives offers, which are classified as Targeted Offers; iii) Other Excite@Home Member exclusive offers, which are classified as Untargeted Offers; (1) May be unrelated to e-centives and will have redemption off the e-centives-hosted experience. iv) As deemed appropriate by Excite@Home, other offers that may or may not be exclusive to Excite@Home which are provided as a feed to e-centives, which are classified as Untargeted Offers; (1) Required so that Members perceive e-centives-hosted content as a superset of Excite@Home's traditional content; (2) Important not to have a binary selection -- non-Excite@Home- Member-exclusive offers in one area and Excite@Home-Member- exclusive offers in another -- an unacceptable user experience. v) Design cues will be used to differentiate the different types of offers seen by Members, as shown below: Anonymous Users Excite@Home Members Served by e-centives e-centives Traditional e-centives offers Yes* Yes Excite-exclusive e-centives offers Yes* Yes 29 30 *****Confidential Treatment has been requested for portions of this agreement. The copy file herewith omits information subject to the confidentiality request. Omissions are designated as [*****]. A complete version of this agreement has been filed separately with the Securities and Exchange Commission. Other Excite@Home Member offers No Yes Non-Excite@Home-Member offers Yes Yes * Must convert to Excite@Home Member status to redeem b) e-centives will use commercially reasonable efforts to support up to a combined 10,000 initial offers from Section 1.a.iii and 1.a.iv of this Exhibit B on the Effective Date of this Agreement.