EXHIBIT 10.1 ENDORSEMENT AGREEMENT This Endorsement Agreement ("Agreement") made October 30, 2017, between National Football League Alumni - Northern California Chapter ("NFLA-NC"), a charitable corporation organized under the laws of California, having its principal office at 1311 Madison Avenue, Redwood CA 94061; National Football League Alumni, Inc. ("NFLA"), a charitable corporation organized under the laws of Florida, having its principal office at 8000 Midlantic Drive, 130 S., Mount Laurel, NJ. 08054 and Food For Athletes, Inc. a corporation organized under the laws of California / Gridiron BioNutrients™, a corporation organized under the laws of Nevada having their principal office(s) at 1119 West 1st Ave., STE G, Spokane, WA 99201 (collectively the "Company"). RECITALS A. Whereas, NFLA is a nationwide group of former National Football League players, coaches, and other employees whose mission is to serve, assist and inform players and their families. The association offers a variety of medical, financial and social programs to help members lead healthy, productive and connected lives. B. Whereas, NFLA-NC is a local Chapter of the NFLA and supports the organizations "Caring for Kids" initiative through fundraising for youth-related charities. C. The Company desires to obtain the rights to use the Pro Football Legends Logo of the NFLA in connection with the advertisement and promotion of certain of its products. An image of the Pro Football Legends Logo is depicted in Exhibit A. D. The NFLA agrees to license such rights to the Company. In consideration of the matters described above, and of the mutual benefits and obligations set forth in this Agreement, the parties agree as follows: SECTION ONE. DEFINITIONS As used in this Agreement, the following terms shall be defined as follows: A. "Contract Period" shall mean that period of time of three (3) years commencing on November 1st, 2017 and concluding November