shall be at NCM's discretion. (c) Big D. Network Affiliate, may at any time in its sole and absolute discretion, convert any of the Theatres so that Digital Cinema Services can be provided, using technology commonly known Big D technology. Network Affiliate shall purchase or lease and shall install such Big D Equipment in the Network Affiliate Theatres. The cost of such Big D Equipment shall be paid 100 percent (100%) by Network Affiliate. The type of equipment and technology for such connectivity shall be subject to NCM's approval which shall not be unreasonably withheld, conditioned or delayed. Section 2.2 Operational Costs. All costs associated with Network Affiliate's use of the Equipment, including the cost of electricity, telephone lines and the like, will be borne exclusively by Network Affiliate. Section 2.3 Ownership of small d Equipment. NCM will own the small d Equipment it has purchased pursuant to Section 2.1(b) (the "NCM Equipment"). NCM shall depreciate the cost of the NCM Equipment on a calendar quarterly basis, provided that the method used will result in full depreciation at the end of the five-year period commencing on the Effective Date. Upon expiration or termination of the Agreement for any reason, Network Affiliate shall pay NCM the value of the NCM Equipment, if any, that remains on NCM's financial statements as of the time of such expiration or termination. Upon payment of such amount to NCM by Network Affiliate at the time of such expiration or termination, NCM's ownership interest in the NCM Equipment will transfer to Network Affiliate. 5 Source: DIGITAL CINEMA DESTINATIONS CORP., S-1, 12/20/2011 Section 2.4 Ownership of Big D Equipment. Network Affiliate will own the Big D Equipment it has purchased or leased pursuant to Section 2.1(c) (the "Network Affiliate Equipment") and NCM disclaims any ownership interest, rights