Sponsor produced commercials ("Concept Ads") to air within each of three (3) preseason telecasts. 2. Three (3) :30 second Seahawks produced commercials ("Products Ads") to air within each of three (3) preseason telecasts. Content shall be reviewed and approved by Sponsor. Shawn Springs will be featured in the commercial. 3. Opening/closing billboards in each of three (3) Seahawks preseason games including Sponsor logo. 4. Sponsorship of one (1) feature ("Instant Replay") in three (3) preseason games including billboard and Sponsor logo visual. Total of three (3) features, billboards and logo identifications. 5. Three (3) Sponsor logo exposures in the Hawk Box Scoreboards per quarter during three (3) preseason games. 6. Sponsor a minimum of three (3) "live" power buy announcements ("Live Ads") during the course of three (3) telecasts. Announcement format to be determined. 7. Production: Seahawks will cover all hard costs to create, direct and produce one (1) :30 second TV spot to be used in three (3) preseason telecasts. Sponsor 1. will provide creative direction for the production and shall have the right to use such commercial where appropriate in its general advertising campaign or within certain promotional material during the 1999 season. 8. The sequence of TV appearance should always be: . FIRST appearance: Concept Ad (before last commercial series prior to a break) . SECOND appearance: Products Ad (last commercial series prior to a break) . THIRD appearance: Live Ad (during the break) One sequence per quarter from 1st to 3rd quarter. B. Kingdome Promotion/DiamondVision 1. Two (2) DiamondVision announcements per game for three (3) games. Total of six (6) DiamondVision announcements. Content will have to be reviewed and approved by Sponsor. 2. Sponsor opportunity to run :30 second television spot on DiamondVision during pregame warm-ups for three (3) preseason games. Total of three (3) spots