grants to the other Party a non-exclusive, non-transferable, royalty-free licence to use the other Party's Intellectual Property Rights as far is strictly necessary to comply with its marketing and promotional obligations under this Agreement. For the sake of certainty, the licence created by this Agreement does not extend to the use of the other Party's Intellectual Property Rights for any other commercial purpose. 10.3 The licence granted in Clause 10.2 above will automatically expire at the end of the Term of this Agreement. 10.4 Each Party shall indemnify and keep indemnified the other Party against all costs, claims, losses, expenses and damages incurred by the other Party as a result of any breach of the provisions set out in this Clause 10 or arising directly or indirectly out of any infringement by that Party of the other Party's Intellectual Property Rights. 11. CONFIDENTIALITY 11.1 For purposes of this Clause: Authorised Persons means the directors, employees, officers, professional advisers, agents and contractors of each Party; Confidential Information means all information in any medium or format (written, oral, visual or electronic, and whether or not marked or described as "confidential"), together with Copies, which relates to a Party (the "Disclosing Party"), to its Group, or to its (or its Group members') employees, officers, customers or suppliers, and which is directly or indirectly disclosed by the Disclosing Party to the other Party (the "Recipient Party") in the course of its dealings relating to this Agreement, before or after the date of this Agreement. However, the following information is not "Confidential Information" for the purposes of this Agreement: (i) information which is in the public domain other than as a result of breach of this Agreement or any separate confidentiality undertaking between the Parties; (ii) information which the Recipient Party received, free of any