. The show initially focused on the tale of three brothers, later become centered on the love story of Shivaay and Annika (Surbhi Chandna); with the story of Omkara and Rudra being shifted to the spinoff series "Dil Boley Oberoi". In July 2017 "Dil Boley Oberoi" ended and the storylines were merged back into "Ishqbaaaz" which doubled its runtime.