The All-American Strongman Challenge is a leading competition in strength athletics that takes place within the annual Californian FitExpo. Although North America has a number of prestigious strongman events determining the "Strongest Man in America", the "Strongest Man in Canada" and the "Strongest Man in North America", the All-American Strongman Challenge has added kudos because it is open to entrants from overseas with the potential to bring in leading international competitors as well