Yue Yuen Industrial Holdings Limited is a Taiwanese footwear manufacturer headquartered in Hong Kong and established by its Taiwanese parent company, Pou Chen Group. It is the largest branded athletic and casual footwear manufacturer in the world. It is an original equipment manufacturer (OEM) and original design manufacturer (ODM) for major international brand name companies such as Nike, Crocs, Adidas, Reebok, Asics, New Balance, Puma, Timberland and Rockport.