Update formulas/webinar_formulas.py

formulas/webinar_formulas.py

@@ -6,7 +6,8 @@ webinar_formulas = {
             "The Four Stories: A sequence of personal and relatable stories designed to build trust, demonstrate value, and overcome internal and external objections. These are: Origin Story, Vehicle Story, Internal Belief Story, External Belief Story.",
             "The Stack: Presenting a highly valuable and irresistible offer by stacking together numerous bonuses, features, and benefits, ultimately increasing the perceived worth far beyond the price.",
             "The Close: A structured closing sequence that includes addressing potential objections, creating scarcity/urgency, and providing a clear call to action.",
-            "Conversational Approach: Using casual, friendly language throughout the webinar as if talking to a friend, avoiding corporate jargon, and creating a personal connection with the audience."
+            "Conversational Approach: Using casual, friendly language throughout the webinar as if talking to a friend, avoiding corporate jargon, and creating a personal connection with the audience.",
+            "Interactive Engagement: Strategically placed questions and interaction points to maintain audience attention and create a two-way conversation experience."
         ],
         "structure": [
             {
@@ -23,8 +24,11 @@ webinar_formulas = {
                     "Icebreaker question or poll to encourage participation.",
                     "Introduce the pain points your audience is experiencing.",
                     "Use casual language and personal pronouns (I, you, we) to create connection.",
-                    "Check in with audience: 'Can everyone hear me okay? Type YES in the chat if you can hear me.'",
-                    "Invite brief introductions: 'While we're getting started, tell me in the chat where you're joining from today!'"
+                    "Interactive check-in questions:",
+                    "- '¿Me pueden escuchar bien? Escribe SÍ en el chat si me escuchas claramente.'",
+                    "- '¿Desde dónde te estás conectando hoy? Me encantaría saber de dónde son todos.'",
+                    "- '¿Qué es lo que más te interesa aprender en este webinar? Compártelo en el chat.'",
+                    "- '¿Cuánto tiempo llevas intentando resolver este problema? ¿1 mes, 6 meses, más de un año?'"
                 ]
             },
             {
@@ -41,8 +45,11 @@ webinar_formulas = {
                     "Introduce the 'Big Domino' and explain its significance.",
                     "Reveal your Unique Mechanism as the one thing that will help them achieve their dreams.",
                     "Use relatable metaphors and everyday language to explain complex concepts.",
-                    "Engage with audience reactions: 'If this sounds familiar to you, type a 1 in the chat.'",
-                    "Acknowledge shared experiences: 'I know exactly how that feels, I've been there too...'"
+                    "Interactive validation questions:",
+                    "- '¿Te has sentido así alguna vez? Escribe un 1 en el chat si esto te suena familiar.'",
+                    "- '¿Cuál ha sido tu mayor obstáculo al intentar resolver este problema?'",
+                    "- 'En una escala del 1 al 10, ¿qué tanto impacto tiene este problema en tu vida/negocio?'",
+                    "- '¿Qué soluciones has intentado antes que no funcionaron? Compártelo brevemente en el chat.'"
                 ]
             },
             {
@@ -60,8 +67,12 @@ webinar_formulas = {
                     "External Belief Story: Share a story of how someone else (ideal client) overcame their pain points using your coaching program.",
                     "Use conversational transitions between stories: 'Now, let me tell you about something that changed everything for me...'",
                     "Include authentic emotions and reactions in your stories.",
-                    "Check in after key points: 'Does that make sense to everyone? Type YES if you're following me.'",
-                    "Acknowledge audience engagement: 'I see lots of you resonating with this, that's exactly how I felt too!'"
+                    "Interactive reflection questions after key revelations:",
+                    "- 'Después de escuchar esta historia, ¿te sientes identificado/a? Escribe SÍ si es así.'",
+                    "- '¿Cuál de estos obstáculos es el que más te ha afectado a ti? ¿El 1, 2 o 3?'",
+                    "- 'Este descubrimiento cambió todo para mí. ¿Te sorprende? Escribe WOW si esto es nuevo para ti.'",
+                    "- '¿Puedes ver cómo esto podría aplicarse en tu situación? Escribe CLARO si lo ves.'",
+                    "- 'Antes de continuar, ¿hay algo que no haya quedado claro hasta ahora? Escribe tu pregunta.'"
                 ]
             },
             {
@@ -73,14 +84,21 @@ webinar_formulas = {
                     "Maintain the friendly, conversational tone even during the sales portion."
                 ],
                 "elements": [
-                    "Transition conversationally: 'Now, I'd love to share how you can implement this in your own life. Is that okay? Type YES if you'd like to hear about it.'",
+                    "Permission-based transition questions:",
+                    "- '¿Estás listo/a para conocer cómo puedes implementar esto en tu vida/negocio? Escribe SÍ si quieres que te muestre la solución.'",
+                    "- '¿Te gustaría saber exactamente cómo puedes lograr los mismos resultados? Escribe un 5 en el chat si estás listo/a.'",
+                    "- 'Antes de mostrarte la solución, ¿puedo preguntarte si estás buscando activamente resolver este problema ahora mismo?'",
                     "Clearly outline the benefits and features of your 8-week coaching program.",
                     "Visually present the 'Stack' of bonuses and added value.",
                     "State the price and explain its justification in relation to the value provided.",
                     "Create urgency by limiting the offer's availability or adding time-sensitive bonuses.",
                     "Provide a clear call to action that emphasizes this is the only way to access your unique mechanism.",
                     "Use friendly language when discussing price: 'I wanted to make this accessible for everyone who's serious about making a change.'",
-                    "Celebrate new sign-ups in real-time: 'I see Maria just joined us! Welcome to the family, Maria!'"
+                    "Social proof questions during offer:",
+                    "- '¿Quién ya tomó acción y se unió al programa? Escribe DENTRO en el chat para que pueda felicitarte personalmente.'",
+                    "- 'Veo que Carlos acaba de unirse, ¡bienvenido al programa! ¿Alguien más se acaba de unir?'",
+                    "- '¿Qué te está impidiendo tomar acción ahora mismo? Compártelo en el chat para que pueda ayudarte.'",
+                    "- 'Si ya sabes que esto es para ti, escribe LISTO y te daré acceso inmediato.'"
                 ]
             },
             {
@@ -99,7 +117,12 @@ webinar_formulas = {
                     "Remind them of your unique mechanism and reinforce the call to action.",
                     "Provide contact information for follow-up inquiries.",
                     "Express genuine appreciation: 'I've loved spending this time with you today, and I'm so excited for those of you joining us!'",
-                    "End with a personal touch: 'I can't wait to get to know each of you better in the program!'"
+                    "End with a personal touch: 'I can't wait to get to know each of you better in the program!'",
+                    "Final engagement questions:",
+                    "- '¿Cuál fue tu mayor aprendizaje de este webinar? Compártelo en el chat.'",
+                    "- '¿Te ha resultado valioso este tiempo juntos? Escribe SÍ si has aprendido algo nuevo hoy.'",
+                    "- '¿Hay algo más en lo que pueda ayudarte antes de terminar?'",
+                    "- 'Si te gustó este webinar, ¿podrías escribir GRACIAS en el chat? Me encantaría saber que fue útil para ti.'"
                 ]
             }
         ],
@@ -118,7 +141,12 @@ webinar_formulas = {
             "Avoid industry jargon or explain it in simple terms when necessary.",
             "Use humor appropriately to keep the atmosphere light and engaging.",
             "Vary your tone, pace, and volume to maintain interest and emphasize key points.",
-            "Ask rhetorical questions throughout to keep the audience mentally engaged."
+            "Ask rhetorical questions throughout to keep the audience mentally engaged.",
+            "Plan your interaction points in advance and prepare specific questions for each section.",
+            "Acknowledge responses by name to create a personal connection: 'Gracias María, excelente pregunta...'",
+            "Create moments of collective agreement: 'Veo que muchos están escribiendo SÍ, esto es exactamente lo que pensaba.'",
+            "Use audience responses to guide your presentation: 'Veo que varios mencionan el problema X, vamos a profundizar en eso...'",
+            "Have a moderator help manage the chat if possible to highlight important questions and comments."
         ],
         "examples": [
             "How this simple webinar framework allowed me to generate $100,000 in sales in 90 minutes",