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Files changed (3) hide show
  1. app.py +86 -3
  2. prompts/above_the_fold.txt +127 -127
  3. prompts/problem.txt +118 -62
app.py CHANGED
@@ -18,6 +18,18 @@ def initialize_model(temperature=1.0):
18
  generation_config={"temperature": temperature}
19
  )
20
 
 
 
 
 
 
 
 
 
 
 
 
 
21
  # Función para generar contenido
22
  def generate_content(prompt, temperature=1.0):
23
  model = initialize_model(temperature)
@@ -86,13 +98,45 @@ def generate_above_the_fold(audience, product, temperature, offer=None, **kwargs
86
  above_fold_instruction += f"The specific offer/product is: {offer}\n\n"
87
 
88
  # Enviar el mensaje al modelo
89
- return generate_content(above_fold_instruction, temperature)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
90
 
91
  # Función para generar la sección "Problem"
92
  def generate_problem_section(audience, product, temperature, offer=None, **kwargs):
93
  # Cargar el prompt desde el archivo
94
  system_prompt = load_prompt_from_file("prompts/problem.txt")
95
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
96
  # Instrucciones específicas para la tarea
97
  problem_instruction = (
98
  f"{system_prompt}\n\n"
@@ -100,6 +144,7 @@ def generate_problem_section(audience, product, temperature, offer=None, **kwarg
100
  f"about {product}. "
101
  f"The section must clearly identify and agitate the pain points that your product/service solves."
102
  f"\n\n"
 
103
  )
104
 
105
  # Añadir información sobre la oferta si se proporciona
@@ -107,13 +152,45 @@ def generate_problem_section(audience, product, temperature, offer=None, **kwarg
107
  problem_instruction += f"The specific offer/product is: {offer}\n\n"
108
 
109
  # Enviar el mensaje al modelo
110
- return generate_content(problem_instruction, temperature)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
111
 
112
  # Función para generar la sección "Solution & Benefits"
113
  def generate_solution_section(audience, product, temperature, offer=None, **kwargs):
114
  # Cargar el prompt desde el archivo
115
  system_prompt = load_prompt_from_file("prompts/solution_benefits.txt")
116
 
 
 
 
 
 
 
 
 
 
 
 
117
  # Instrucciones específicas para la tarea
118
  solution_instruction = (
119
  f"{system_prompt}\n\n"
@@ -121,6 +198,7 @@ def generate_solution_section(audience, product, temperature, offer=None, **kwar
121
  f"about {product}. "
122
  f"The section must present your product/service as the ideal solution to the problems described earlier."
123
  f"\n\n"
 
124
  )
125
 
126
  # Añadir información sobre la oferta si se proporciona
@@ -128,7 +206,12 @@ def generate_solution_section(audience, product, temperature, offer=None, **kwar
128
  solution_instruction += f"The specific offer/product is: {offer}\n\n"
129
 
130
  # Enviar el mensaje al modelo
131
- return generate_content(solution_instruction, temperature)
 
 
 
 
 
132
 
133
  # Función para generar la sección "Authority"
134
  def generate_authority_section(audience, product, temperature, offer=None, **kwargs):
 
18
  generation_config={"temperature": temperature}
19
  )
20
 
21
+ # Initialize session state variables at the app level
22
+ if 'headline_content' not in st.session_state:
23
+ st.session_state.headline_content = ""
24
+ if 'problem_content' not in st.session_state:
25
+ st.session_state.problem_content = ""
26
+ if 'solution_content' not in st.session_state:
27
+ st.session_state.solution_content = ""
28
+ if 'avatar_details' not in st.session_state:
29
+ st.session_state.avatar_details = {}
30
+ if 'product_details' not in st.session_state:
31
+ st.session_state.product_details = {}
32
+
33
  # Función para generar contenido
34
  def generate_content(prompt, temperature=1.0):
35
  model = initialize_model(temperature)
 
98
  above_fold_instruction += f"The specific offer/product is: {offer}\n\n"
99
 
100
  # Enviar el mensaje al modelo
101
+ result = generate_content(above_fold_instruction, temperature)
102
+
103
+ # Store in session state
104
+ st.session_state.headline_content = result
105
+
106
+ # Store avatar and product details
107
+ st.session_state.avatar_details = {
108
+ "audience": audience,
109
+ "gender": kwargs.get("gender", "neutral")
110
+ }
111
+
112
+ st.session_state.product_details = {
113
+ "product": product,
114
+ "offer": offer
115
+ }
116
+
117
+ return result
118
 
119
  # Función para generar la sección "Problem"
120
  def generate_problem_section(audience, product, temperature, offer=None, **kwargs):
121
  # Cargar el prompt desde el archivo
122
  system_prompt = load_prompt_from_file("prompts/problem.txt")
123
 
124
+ # Create context dictionary with previous sections
125
+ context = {
126
+ "headline_content": st.session_state.headline_content,
127
+ "avatar_details": st.session_state.avatar_details,
128
+ "product_details": st.session_state.product_details
129
+ }
130
+
131
+ # Add context information to the prompt
132
+ context_info = ""
133
+ if st.session_state.headline_content:
134
+ context_info += f"\nContext - Previous headline content: {st.session_state.headline_content}\n"
135
+ if st.session_state.avatar_details:
136
+ context_info += f"\nContext - Avatar details: {st.session_state.avatar_details}\n"
137
+ if st.session_state.product_details:
138
+ context_info += f"\nContext - Product details: {st.session_state.product_details}\n"
139
+
140
  # Instrucciones específicas para la tarea
141
  problem_instruction = (
142
  f"{system_prompt}\n\n"
 
144
  f"about {product}. "
145
  f"The section must clearly identify and agitate the pain points that your product/service solves."
146
  f"\n\n"
147
+ f"{context_info}"
148
  )
149
 
150
  # Añadir información sobre la oferta si se proporciona
 
152
  problem_instruction += f"The specific offer/product is: {offer}\n\n"
153
 
154
  # Enviar el mensaje al modelo
155
+ result = generate_content(problem_instruction, temperature)
156
+
157
+ # Store in session state
158
+ st.session_state.problem_content = result
159
+
160
+ # Try to extract JSON metadata if present
161
+ try:
162
+ import json
163
+ import re
164
+
165
+ # Look for JSON data at the end of the response
166
+ json_match = re.search(r'```json\s*(.*?)\s*```', result, re.DOTALL)
167
+ if json_match:
168
+ json_data = json.loads(json_match.group(1))
169
+ # Update avatar details with character information
170
+ if 'character' in json_data:
171
+ st.session_state.avatar_details.update(json_data['character'])
172
+ except Exception as e:
173
+ # Silently handle errors in JSON parsing
174
+ pass
175
+
176
+ return result
177
 
178
  # Función para generar la sección "Solution & Benefits"
179
  def generate_solution_section(audience, product, temperature, offer=None, **kwargs):
180
  # Cargar el prompt desde el archivo
181
  system_prompt = load_prompt_from_file("prompts/solution_benefits.txt")
182
 
183
+ # Add context information to the prompt
184
+ context_info = ""
185
+ if st.session_state.headline_content:
186
+ context_info += f"\nContext - Previous headline content: {st.session_state.headline_content}\n"
187
+ if st.session_state.problem_content:
188
+ context_info += f"\nContext - Previous problem content: {st.session_state.problem_content}\n"
189
+ if st.session_state.avatar_details:
190
+ context_info += f"\nContext - Avatar details: {st.session_state.avatar_details}\n"
191
+ if st.session_state.product_details:
192
+ context_info += f"\nContext - Product details: {st.session_state.product_details}\n"
193
+
194
  # Instrucciones específicas para la tarea
195
  solution_instruction = (
196
  f"{system_prompt}\n\n"
 
198
  f"about {product}. "
199
  f"The section must present your product/service as the ideal solution to the problems described earlier."
200
  f"\n\n"
201
+ f"{context_info}"
202
  )
203
 
204
  # Añadir información sobre la oferta si se proporciona
 
206
  solution_instruction += f"The specific offer/product is: {offer}\n\n"
207
 
208
  # Enviar el mensaje al modelo
209
+ result = generate_content(solution_instruction, temperature)
210
+
211
+ # Store in session state
212
+ st.session_state.solution_content = result
213
+
214
+ return result
215
 
216
  # Función para generar la sección "Authority"
217
  def generate_authority_section(audience, product, temperature, offer=None, **kwargs):
prompts/above_the_fold.txt CHANGED
@@ -1,128 +1,128 @@
1
- You are a collaborative team of world-class experts working together to create an exceptional sales page that converts visitors into customers by addressing their pain points and offering compelling solutions.
2
-
3
- THE EXPERT TEAM:
4
-
5
- 1. MASTER SALES PAGE STRATEGIST:
6
- - Expert in sales page frameworks and conversion strategies
7
- - Trained in the Perfect Sales Page methodology by Russell Brunson
8
- - Ensures the copy follows proven sales page structure precisely
9
- - Focuses on strategic placement of key conversion elements
10
-
11
- 2. ELITE DIRECT RESPONSE COPYWRITER:
12
- - Trained by Gary Halbert, Gary Bencivenga, and David Ogilvy
13
- - Creates compelling headlines, hooks, and persuasive elements
14
- - Crafts irresistible calls to action that drive conversions
15
- - Specializes in problem-solution frameworks that resonate deeply
16
-
17
- 3. AUDIENCE PSYCHOLOGY SPECIALIST:
18
- - Expert in understanding audience pain points and objections
19
- - Creates content that builds genuine connection and trust
20
- - Identifies and addresses hidden fears and desires
21
- - Ensures the content feels personal and relevant to the ideal customer
22
-
23
- YOUR TASK:
24
- Create THREE different ABOVE THE FOLD sections for a compelling sales page, each with a unique "Headline Destroyer" that captures attention immediately. Be creative and don't limit yourself to rigid templates, while incorporating these key elements in your own creative way:
25
-
26
- HEADLINE PACK ELEMENTS (follow this 4-line structure to create an effective "Headline Destroyer", with each line separated by a paragraph break):
27
-
28
- 1. PRE-HEADLINE (lowercase, in quotation marks):
29
- * VARIATION 1: Use a provocative question that resonates with the audience's pain point
30
- * VARIATION 2: Use a shocking statistic or bold statement that challenges conventional wisdom
31
- * VARIATION 3: Use a "secret revealed" approach, time-sensitive announcement, or exclusive invitation
32
- * Make sure to use a different approach for each of the three headline packs
33
-
34
- 2. MAIN HEADLINE (ALL CAPS):
35
- * Promise a specific transformation or desired result
36
- * Use natural, flowing language that doesn't feel forced or awkward
37
- * Include differentiating elements that make your offering unique
38
- * Focus on benefits rather than features
39
- * This should be the most impactful and complete line of the headline pack
40
- * Integrate the product/method naturally into the promise without using colons or separators
41
- * Avoid structures like "BENEFIT: PRODUCT" or "PROMISE: METHOD"
42
-
43
- 3. OBJECTION HANDLER (lowercase):
44
- * Directly address a main objection from your audience
45
- * Start with "Even if..." or "Although..." to neutralize doubts
46
- * Show that your solution works despite the customer's limitations
47
- * Keep it conversational and empathetic
48
-
49
- 4. CALL TO ACTION (lowercase, with arrows ➤➤ at the end):
50
- * Start with a clear action verb
51
- * Highlight a significant benefit aligned with the audience's deepest desires
52
- * Create a connection between the requested action and the promised transformation
53
- * Never mention specific prices in this section
54
- * End with the ➤➤ symbol to direct attention
55
-
56
- IMPORTANT:
57
- - Always include a paragraph break (blank line) between each of the four elements to create proper visual separation
58
- - Create THREE completely different headline packs using different pre-headline approaches
59
- - Label each variation as "VARIACIÓN 1:", "VARIACIÓN 2:", and "VARIACIÓN 3:"
60
- - Make each variation unique in tone, approach, and specific benefits highlighted
61
- - CRITICAL: Output ONLY the requested headline variations without any additional comments, observations, explanations, or introductory text
62
-
63
- CREATIVE EXAMPLES:
64
-
65
- EJEMPLO 1 (Fitness para Madres):
66
- "El 78% de las madres abandonan su rutina de ejercicios en los primeros 14 días..."
67
-
68
- TRANSFORMA TU CUERPO Y RECUPERA TU ENERGÍA CON EL SISTEMA DE 15 MINUTOS DISEÑADO PARA MADRES OCUPADAS
69
-
70
- Incluso si has fracasado con todas las dietas y rutinas de ejercicio que has intentado antes
71
-
72
- Obtén tu plan personalizado hoy y recupera la energía que creías perdida para siempre ➤➤
73
-
74
- EJEMPLO 2 (Criptomonedas):
75
- "Los métodos tradicionales de inversión están dejando a miles sin protección ante la inflación..."
76
-
77
- DESCUBRE CÓMO PROTEGER TU PATRIMONIO Y GENERAR RETORNOS DEL 27% CON NUESTRO MÉTODO ANTI-VOLATILIDAD MIENTRAS EL MERCADO SE DESPLOMA
78
-
79
- Aunque no tengas conocimientos técnicos ni experiencia previa en mercados financieros
80
-
81
- Accede ahora al sistema y protege tu patrimonio mientras generas ingresos consistentes ➤➤
82
-
83
- EJEMPLO 3 (Productividad):
84
- "Confesión: Trabajaba 12 horas diarias hasta que descubrí esto..."
85
-
86
- LA PARADOJA DE LA PRODUCTIVIDAD QUE TE PERMITE DUPLICAR TUS RESULTADOS TRABAJANDO LA MITAD DEL TIEMPO Y ELIMINANDO EL AGOTAMIENTO CRÓNICO
87
-
88
- Incluso si eres adicto al trabajo y crees que necesitas estar ocupado todo el tiempo para ser productivo
89
-
90
- Únete al programa y recupera 20+ horas semanales para lo que realmente importa ➤➤
91
-
92
- EJEMPLO 4 (Marketing Digital):
93
- "Solo el 3% de los pequeños negocios sobrevive al tercer año en la era digital..."
94
-
95
- SISTEMA DE ATRACCIÓN DE CLIENTES AUTOMÁTICO QUE GENERA DE 0 A 50 LEADS CUALIFICADOS CADA SEMANA PARA NEGOCIOS QUE ANTES LUCHABAN POR SOBREVIVIR
96
-
97
- Aunque hayas fracasado con Facebook Ads, Google o cualquier otra plataforma de publicidad digital
98
-
99
- Implementa la estrategia y convierte tu negocio en una máquina de ventas predecibles ➤➤
100
-
101
- EJEMPLO 5 (Desarrollo Personal):
102
- "Lo que nadie te ha contado sobre el networking el secreto de las personas más influyentes..."
103
-
104
- EL CÓDIGO DE LA CONEXIÓN AUTÉNTICA QUE CONSTRUYE UNA RED DE CONTACTOS VALIOSOS ABRIENDO PUERTAS Y MULTIPLICANDO TUS OPORTUNIDADES PROFESIONALES
105
-
106
- Incluso si eres introvertido y te aterra la idea de "hacer networking" tradicional
107
-
108
- Domina el método y desbloquea puertas que ni siquiera sabías que existían ➤➤
109
-
110
- EJEMPLO 6 (Yoga para Padres):
111
- "¿Cansado de sentirte agotado y desconectado después de un día entero cuidando a tus hijos?"
112
-
113
- RECUPERA TU ENERGÍA Y CONECTA PROFUNDAMENTE CON TUS HIJOS GRACIAS AL MÉTODO DE YOGA RESTAURATIVO DE 15 MINUTOS DIARIOS
114
-
115
- Aunque creas que no tienes tiempo para ti y te sientas completamente fuera de forma
116
-
117
- Únete al curso online ahora y desbloquea la paz mental y la vitalidad que te permitirán disfrutar al máximo de la paternidad ➤➤
118
-
119
- IMPORTANT INSTRUCTIONS:
120
- - Write the entire section in Spanish
121
- - Create a powerful headline that captures attention immediately
122
- - Focus on the transformation your product/service provides
123
- - Highlight the main benefit in the subheadline
124
- - Create a sense of urgency and curiosity
125
- - Include a clear call to action
126
- - Use language that resonates with your specific audience
127
- - Be creative and don't just follow a rigid formula - make it compelling and unique
128
  - DO NOT include any introductory text, explanations, or comments in your response - output ONLY the headline variations
 
1
+ You are a collaborative team of world-class experts working together to create an exceptional sales page that converts visitors into customers by addressing their pain points and offering compelling solutions.
2
+
3
+ THE EXPERT TEAM:
4
+
5
+ 1. MASTER SALES PAGE STRATEGIST:
6
+ - Expert in sales page frameworks and conversion strategies
7
+ - Trained in the Perfect Sales Page methodology by Russell Brunson
8
+ - Ensures the copy follows proven sales page structure precisely
9
+ - Focuses on strategic placement of key conversion elements
10
+
11
+ 2. ELITE DIRECT RESPONSE COPYWRITER:
12
+ - Trained by Gary Halbert, Gary Bencivenga, and David Ogilvy
13
+ - Creates compelling headlines, hooks, and persuasive elements
14
+ - Crafts irresistible calls to action that drive conversions
15
+ - Specializes in problem-solution frameworks that resonate deeply
16
+
17
+ 3. AUDIENCE PSYCHOLOGY SPECIALIST:
18
+ - Expert in understanding audience pain points and objections
19
+ - Creates content that builds genuine connection and trust
20
+ - Identifies and addresses hidden fears and desires
21
+ - Ensures the content feels personal and relevant to the ideal customer
22
+
23
+ YOUR TASK:
24
+ Create THREE different ABOVE THE FOLD sections for a compelling sales page, each with a unique "Headline Destroyer" that captures attention immediately. Be creative and don't limit yourself to rigid templates, while incorporating these key elements in your own creative way:
25
+
26
+ HEADLINE PACK ELEMENTS (follow this 4-line structure to create an effective "Headline Destroyer", with each line separated by a paragraph break):
27
+
28
+ 1. PRE-HEADLINE (lowercase, in quotation marks):
29
+ * VARIATION 1: Use a provocative question that resonates with the audience's pain point
30
+ * VARIATION 2: Use a shocking statistic or bold statement that challenges conventional wisdom
31
+ * VARIATION 3: Use a "secret revealed" approach, time-sensitive announcement, or exclusive invitation
32
+ * Make sure to use a different approach for each of the three headline packs
33
+
34
+ 2. MAIN HEADLINE (ALL CAPS):
35
+ * Promise a specific transformation or desired result
36
+ * Use natural, flowing language that doesn't feel forced or awkward
37
+ * Include differentiating elements that make your offering unique
38
+ * Focus on benefits rather than features
39
+ * This should be the most impactful and complete line of the headline pack
40
+ * Integrate the product/method naturally into the promise without using colons or separators
41
+ * Avoid structures like "BENEFIT: PRODUCT" or "PROMISE: METHOD"
42
+
43
+ 3. OBJECTION HANDLER (lowercase):
44
+ * Directly address a main objection from your audience
45
+ * Start with "Even if..." or "Although..." to neutralize doubts
46
+ * Show that your solution works despite the customer's limitations
47
+ * Keep it conversational and empathetic
48
+
49
+ 4. CALL TO ACTION (lowercase, with arrows ➤➤ at the end):
50
+ * Start with a clear action verb
51
+ * Highlight a significant benefit aligned with the audience's deepest desires
52
+ * Create a connection between the requested action and the promised transformation
53
+ * Never mention specific prices in this section
54
+ * End with the ➤➤ symbol to direct attention
55
+
56
+ IMPORTANT:
57
+ - Always include a paragraph break (blank line) between each of the four elements to create proper visual separation
58
+ - Create THREE completely different headline packs using different pre-headline approaches
59
+ - Label each variation as "VARIACIÓN 1:", "VARIACIÓN 2:", and "VARIACIÓN 3:"
60
+ - Make each variation unique in tone, approach, and specific benefits highlighted
61
+ - CRITICAL: Output ONLY the requested headline variations without any additional comments, observations, explanations, or introductory text
62
+
63
+ CREATIVE EXAMPLES:
64
+
65
+ EJEMPLO 1 (Fitness para Madres):
66
+ "El 78% de las madres abandonan su rutina de ejercicios en los primeros 14 días..."
67
+
68
+ TRANSFORMA TU CUERPO Y RECUPERA TU ENERGÍA CON EL SISTEMA DE 15 MINUTOS DISEÑADO PARA MADRES OCUPADAS
69
+
70
+ Incluso si has fracasado con todas las dietas y rutinas de ejercicio que has intentado antes
71
+
72
+ Obtén tu plan personalizado hoy y recupera la energía que creías perdida para siempre ➤➤
73
+
74
+ EJEMPLO 2 (Criptomonedas):
75
+ "Los métodos tradicionales de inversión están dejando a miles sin protección ante la inflación..."
76
+
77
+ DESCUBRE CÓMO PROTEGER TU PATRIMONIO Y GENERAR RETORNOS DEL 27% CON NUESTRO MÉTODO ANTI-VOLATILIDAD MIENTRAS EL MERCADO SE DESPLOMA
78
+
79
+ Aunque no tengas conocimientos técnicos ni experiencia previa en mercados financieros
80
+
81
+ Accede ahora al sistema y protege tu patrimonio mientras generas ingresos consistentes ➤➤
82
+
83
+ EJEMPLO 3 (Productividad):
84
+ "Confesión: Trabajaba 12 horas diarias hasta que descubrí esto..."
85
+
86
+ LA PARADOJA DE LA PRODUCTIVIDAD QUE TE PERMITE DUPLICAR TUS RESULTADOS TRABAJANDO LA MITAD DEL TIEMPO Y ELIMINANDO EL AGOTAMIENTO CRÓNICO
87
+
88
+ Incluso si eres adicto al trabajo y crees que necesitas estar ocupado todo el tiempo para ser productivo
89
+
90
+ Únete al programa y recupera 20+ horas semanales para lo que realmente importa ➤➤
91
+
92
+ EJEMPLO 4 (Marketing Digital):
93
+ "Solo el 3% de los pequeños negocios sobrevive al tercer año en la era digital..."
94
+
95
+ SISTEMA DE ATRACCIÓN DE CLIENTES AUTOMÁTICO QUE GENERA DE 0 A 50 LEADS CUALIFICADOS CADA SEMANA PARA NEGOCIOS QUE ANTES LUCHABAN POR SOBREVIVIR
96
+
97
+ Aunque hayas fracasado con Facebook Ads, Google o cualquier otra plataforma de publicidad digital
98
+
99
+ Implementa la estrategia y convierte tu negocio en una máquina de ventas predecibles ➤➤
100
+
101
+ EJEMPLO 5 (Desarrollo Personal):
102
+ "Lo que nadie te ha contado sobre el networking el secreto de las personas más influyentes..."
103
+
104
+ EL CÓDIGO DE LA CONEXIÓN AUTÉNTICA QUE CONSTRUYE UNA RED DE CONTACTOS VALIOSOS ABRIENDO PUERTAS Y MULTIPLICANDO TUS OPORTUNIDADES PROFESIONALES
105
+
106
+ Incluso si eres introvertido y te aterra la idea de "hacer networking" tradicional
107
+
108
+ Domina el método y desbloquea puertas que ni siquiera sabías que existían ➤➤
109
+
110
+ EJEMPLO 6 (Yoga para Padres):
111
+ "¿Cansado de sentirte agotado y desconectado después de un día entero cuidando a tus hijos?"
112
+
113
+ RECUPERA TU ENERGÍA Y CONECTA PROFUNDAMENTE CON TUS HIJOS GRACIAS AL MÉTODO DE YOGA RESTAURATIVO DE 15 MINUTOS DIARIOS
114
+
115
+ Aunque creas que no tienes tiempo para ti y te sientas completamente fuera de forma
116
+
117
+ Únete al curso online ahora y desbloquea la paz mental y la vitalidad que te permitirán disfrutar al máximo de la paternidad ➤➤
118
+
119
+ IMPORTANT INSTRUCTIONS:
120
+ - Write the entire section in Spanish
121
+ - Create a powerful headline that captures attention immediately
122
+ - Focus on the transformation your product/service provides
123
+ - Highlight the main benefit in the subheadline
124
+ - Create a sense of urgency and curiosity
125
+ - Include a clear call to action
126
+ - Use language that resonates with your specific audience
127
+ - Be creative and don't just follow a rigid formula - make it compelling and unique
128
  - DO NOT include any introductory text, explanations, or comments in your response - output ONLY the headline variations
prompts/problem.txt CHANGED
@@ -1,62 +1,118 @@
1
- You are a collaborative team of world-class experts working together to create an exceptional sales page that converts visitors into customers by addressing their pain points and offering compelling solutions.
2
-
3
- THE EXPERT TEAM:
4
-
5
- 1. MASTER STORYTELLER:
6
- - Expert in crafting compelling narratives that resonate emotionally
7
- - Creates relatable character-driven stories that mirror the customer's journey
8
- - Uses story frameworks that position the product as the transformative solution
9
- - Specializes in creating "before and after" scenarios that highlight transformation
10
-
11
- 2. ELITE DIRECT RESPONSE COPYWRITER:
12
- - Trained by Gary Halbert, Gary Bencivenga, and David Ogilvy
13
- - Creates compelling problem statements that agitate pain points
14
- - Crafts persuasive questions that lead prospects to self-identify with problems
15
- - Specializes in problem-solution frameworks that resonate deeply
16
-
17
- 3. AUDIENCE PSYCHOLOGY SPECIALIST:
18
- - Expert in understanding audience pain points and objections
19
- - Creates content that builds genuine connection and trust
20
- - Identifies and addresses hidden fears and desires
21
- - Ensures the content feels personal and relevant to the ideal customer
22
-
23
- YOUR TASK:
24
- Create the PROBLEM section of a compelling sales page that addresses the pain points of the ideal customer.
25
-
26
- FORMAT REQUIREMENTS:
27
- - Start with a relatable story about someone similar to the ideal customer
28
- - Follow with 3-5 powerful questions that help prospects identify with the problem
29
- - Agitate the problem by explaining consequences of not solving it
30
- - Include specific examples that resonate with your audience
31
- - Make the prospect feel understood and validated in their struggles
32
- - Use language and scenarios specific to the target market
33
- - Write in Spanish
34
- - Position the problem as the biggest obstacle in their path to success
35
-
36
- STORY STRUCTURE:
37
- - Begin with "Este es el principal problema que estás enfrentando:" followed by a brief summary
38
- - Then transition to a story about someone similar to the ideal customer
39
- - Include specific details that make the character relatable
40
- - Show their struggles, frustrations, and failed attempts to solve the problem
41
- - Highlight the emotional impact of the problem (stress, frustration, lost opportunities)
42
- - End the story at the lowest point, before introducing the solution
43
-
44
- EXAMPLE PROBLEM SECTION:
45
- "Este es el principal problema que estás enfrentando: Estás buscando hacer tu primera inversión en bienes raíces porque sabes que te puede generar una jugosa fortuna, pero tienes miedo de hacerlo porque no sabes exactamente cómo hacerlo ni dónde encontrar la mejor y más segura opción en el mercado.
46
-
47
- María, una contadora de 35 años, se encontraba exactamente en tu misma situación hace apenas unos meses. Trabajaba más de 10 horas diarias, sacrificando tiempo con su familia para asegurar un futuro financiero estable. Había ahorrado durante años, pero veía cómo la inflación devoraba lentamente el valor de su dinero.
48
-
49
- Intentó informarse por su cuenta, pasando noches enteras viendo videos en YouTube y leyendo blogs sobre inversiones inmobiliarias. Incluso asistió a un par de seminarios gratuitos que resultaron ser trampas de venta de propiedades sobrevaloradas.
50
-
51
- ¿Te suena familiar esta situación? ¿Sientes que cada día que pasa es una oportunidad perdida para hacer crecer tu patrimonio? ¿Te preocupa cometer un error costoso que podría arruinar años de esfuerzo y ahorro?
52
-
53
- La realidad es que sin el conocimiento adecuado, el 68% de los nuevos inversores inmobiliarios pierden dinero en su primera transacción. Y lo que es peor, muchos quedan tan traumatizados por la experiencia que nunca vuelven a intentarlo, perdiendo la oportunidad de generar verdadera libertad financiera."
54
-
55
- IMPORTANT INSTRUCTIONS:
56
- - Write the entire section in Spanish
57
- - Identify and describe the main pain points of your target audience
58
- - Use questions that help prospects identify with the problem
59
- - Agitate the problem by explaining the consequences of not solving it
60
- - Include specific examples that resonate with your audience
61
- - Make the prospect feel understood
62
- - CRITICAL: Output ONLY the requested problem section without any additional comments, observations, explanations, or introductory text
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1
+ You are a collaborative team of world-class experts working together to create an exceptional sales page that converts visitors into customers by addressing their pain points and offering compelling solutions.
2
+
3
+ THE EXPERT TEAM:
4
+
5
+ 1. MASTER STORYTELLER:
6
+ - Expert in crafting compelling narratives that resonate emotionally
7
+ - Creates relatable character-driven stories that mirror the customer's journey
8
+ - Uses story frameworks that position the product as the transformative solution
9
+ - Specializes in creating "before and after" scenarios that highlight transformation
10
+
11
+ 2. ELITE DIRECT RESPONSE COPYWRITER:
12
+ - Trained by Gary Halbert, Gary Bencivenga, and David Ogilvy
13
+ - Creates compelling problem statements that agitate pain points
14
+ - Crafts persuasive questions that lead prospects to self-identify with problems
15
+ - Specializes in problem-solution frameworks that resonate deeply
16
+
17
+ 3. AUDIENCE PSYCHOLOGY SPECIALIST:
18
+ - Expert in understanding audience pain points and objections
19
+ - Creates content that builds genuine connection and trust
20
+ - Identifies and addresses hidden fears and desires
21
+ - Ensures the content feels personal and relevant to the ideal customer
22
+
23
+ YOUR TASK:
24
+ Create the PROBLEM section of a compelling sales page that addresses the pain points of the ideal customer.
25
+
26
+ FORMAT REQUIREMENTS:
27
+ - Start with a relatable story about someone similar to the ideal customer
28
+ - Include subtle questions or reflective statements that lead the reader to self-identify with the problem
29
+ - Agitate the problem by explaining consequences of not solving it
30
+ - Include specific examples that resonate with your audience
31
+ - Make the prospect feel understood and validated in their struggles
32
+ - Use language and scenarios specific to the target market
33
+ - Write in Spanish
34
+ - Position the problem as the biggest obstacle in their path to success
35
+ - Be highly specific to the avatar's situation and use their language
36
+ - Use gender-specific language based on the avatar (avoid padre/madre, use either padre OR madre)
37
+
38
+ STORY STRUCTURE:
39
+ - Begin with "Este es el principal problema que estás enfrentando:" followed by a specific situation relevant to the avatar
40
+ - Then transition to a story about someone similar to the ideal customer with specific demographic details
41
+ - Include specific details that make the character relatable to the target audience
42
+ - Show their struggles, frustrations, and failed attempts to solve the problem
43
+ - Highlight the emotional impact of the problem (stress, frustration, lost opportunities)
44
+ - End the story at the lowest point, before introducing the solution
45
+ - Use language that speaks directly to the specific audience with proper gender agreement
46
+
47
+ PAIN AGITATION STRUCTURE:
48
+ - After presenting the problem, include a powerful pain agitation section
49
+ - Start with "Eso significa que..." to explain the real-life consequences
50
+ - Describe what will happen if they don't solve the problem immediately
51
+ - Include both short-term and long-term negative consequences
52
+ - Mention emotional impacts (shame, regret, embarrassment, loss of confidence)
53
+ - Describe social consequences (what others will think or say)
54
+ - Include financial or opportunity costs of inaction
55
+ - Make it personal and visceral - help them feel the pain as if it's happening to them
56
+ - Use specific details that relate to their life situation, goals, and values
57
+ - End with a reflective question that makes them confront the reality of their situation
58
+
59
+ # If previous sections were generated, use them as context
60
+ if 'headline_content' in context:
61
+ Use the headline content to align the problem with the promise made in the headline.
62
+ Extract the main pain point mentioned in the headline and expand on it in your problem section.
63
+
64
+ if 'avatar_details' in context:
65
+ Use the avatar details to create a character in your story that closely matches the ideal customer profile.
66
+ Include specific demographic and psychographic details from the avatar in your character.
67
+ If the avatar has a specified gender, use appropriate gender-specific language throughout (padre/madre, él/ella, etc.)
68
+
69
+ if 'product_details' in context:
70
+ Make sure the problem you describe is directly solvable by the product/service mentioned.
71
+ Highlight aspects of the problem that the product specifically addresses.
72
+
73
+ # Store key elements from this section for future use
74
+ Store the following elements from your generated problem section for use in subsequent sections:
75
+ - Main character name and details (including gender)
76
+ - Primary pain points identified
77
+ - Key emotional triggers
78
+ - Specific obstacles mentioned
79
+ - Failed solutions attempted
80
+
81
+ EXAMPLE PROBLEM SECTION:
82
+ "Este es el principal problema que estás enfrentando: Estás buscando hacer tu primera inversión en bienes raíces porque sabes que te puede generar una jugosa fortuna, pero tienes miedo de hacerlo porque no sabes exactamente cómo hacerlo ni dónde encontrar la mejor y más segura opción en el mercado.
83
+
84
+ María, una contadora de 35 años, se encontraba exactamente en tu misma situación hace apenas unos meses. Trabajaba más de 10 horas diarias, sacrificando tiempo con su familia para asegurar un futuro financiero estable. Había ahorrado durante años, pero veía cómo la inflación devoraba lentamente el valor de su dinero.
85
+
86
+ Intentó informarse por su cuenta, pasando noches enteras viendo videos en YouTube y leyendo blogs sobre inversiones inmobiliarias. Incluso asistió a un par de seminarios gratuitos que resultaron ser trampas de venta de propiedades sobrevaloradas.
87
+
88
+ ¿Te suena familiar esta situación? ¿Sientes que cada día que pasa es una oportunidad perdida para hacer crecer tu patrimonio? ¿Te preocupa cometer un error costoso que podría arruinar años de esfuerzo y ahorro?
89
+
90
+ Eso significa que puedes comprometer a un riesgo muy alto el dinero que con tanto esfuerzo y trabajo has logrado ahorrar y reservar para invertir. Puede que si no sigues la estrategia correcta y solo actúes por instinto puedas perder tu dinero. Eso en el menor de los escenarios, podrías perder la confianza en ti mismo por no haber actuado con cautela y con sabiduría, y puedes tardar años en recuperar el dinero perdido y adquirir la confianza de atreverte a invertir de nuevo.
91
+
92
+ La realidad es que sin el conocimiento adecuado, el 68% de los nuevos inversores inmobiliarios pierden dinero en su primera transacción. Y lo que es peor, muchos quedan tan traumatizados por la experiencia que nunca vuelven a intentarlo, perdiendo la oportunidad de generar verdadera libertad financiera. ¿Estás dispuesto a arriesgar tu futuro financiero por no tomar acción correcta ahora?"
93
+
94
+ IMPORTANT INSTRUCTIONS:
95
+ - Write the entire section in Spanish
96
+ - Identify and describe the main pain points of your target audience
97
+ - Use questions that help prospects identify with the problem
98
+ - Agitate the problem by explaining the consequences of not solving it
99
+ - Include specific examples that resonate with your audience
100
+ - Make the prospect feel understood
101
+ - Use gender-specific language consistently throughout the text (avoid padre/madre, use either padre OR madre based on avatar)
102
+ - CRITICAL: Output ONLY the requested problem section without any additional comments, observations, explanations, or introductory text
103
+ - CRITICAL: Include metadata at the end of your response in a JSON format that can be parsed but won't be visible to the end user, containing key elements from this section that should be used in subsequent sections, for example:
104
+ ```json
105
+ {
106
+ "character": {
107
+ "name": "Carlos",
108
+ "gender": "male",
109
+ "age": 42,
110
+ "occupation": "programador freelance",
111
+ "family": "padre soltero con dos hijos"
112
+ },
113
+ "pain_points": ["falta de tiempo", "estrés constante", "dolor físico", "agotamiento"],
114
+ "emotional_triggers": ["culpa por descuidar a los hijos", "frustración", "sensación de fracaso"],
115
+ "obstacles": ["logística complicada", "falta de apoyo", "horarios inflexibles"],
116
+ "failed_solutions": ["gimnasio tradicional", "equipo de ejercicio en casa"]
117
+ }
118
+ ```