app.py

from dotenv import load_dotenv
import streamlit as st
import os
import google.generativeai as genai
import datetime                    
from streamlit import session_state as state

# Cargar las variables de entorno
load_dotenv()

# Configurar la API de Google
genai.configure(api_key=os.getenv("GOOGLE_API_KEY"))

# Función para inicializar el modelo
def initialize_model(temperature=1.0):
    return genai.GenerativeModel(
        model_name="gemini-2.0-flash",
        generation_config={"temperature": temperature}
    )

# Función para generar contenido
def generate_content(prompt, temperature=1.0):
    model = initialize_model(temperature)
    
    response = model.generate_content(prompt)
    
    return response.text

# Función auxiliar para mostrar el contenido generado y los botones de descarga
def display_generated_content(col, generated_content, content_type):
    timestamp = datetime.datetime.now().strftime("%Y%m%d_%H%M%S")
    
    # Determinar el tipo de contenido para personalizar los botones y títulos
    if content_type == "sales_page_section":
        download_label = "DESCARGAR SECCIÓN DE CARTA DE VENTAS ▶▶"
        file_name = f"seccion_carta_ventas_{timestamp}.txt"
        subheader_text = "Tu sección de carta de ventas:"
        
        # Mostrar botón de descarga superior
        col.download_button(
            label=download_label,
            data=generated_content,
            file_name=file_name,
            mime="text/plain",
            key=f"download_top_{content_type}"
        )
        
        # Mostrar el contenido generado
        col.subheader(subheader_text)
        col.markdown(generated_content)
        
        # Mostrar botón de descarga inferior
        col.download_button(
            label=download_label,
            data=generated_content,
            file_name=file_name,
            mime="text/plain",
            key=f"download_bottom_{content_type}"
        )

# Función para generar la sección "Above the Fold"
def generate_above_the_fold(audience, product, temperature, offer=None, **kwargs):
    system_prompt = """You are a collaborative team of world-class experts working together to create an exceptional sales page that converts visitors into customers by addressing their pain points and offering compelling solutions.

THE EXPERT TEAM:

1. MASTER SALES PAGE STRATEGIST:
   - Expert in sales page frameworks and conversion strategies
   - Trained in the Perfect Sales Page methodology by Russell Brunson
   - Ensures the copy follows proven sales page structure precisely
   - Focuses on strategic placement of key conversion elements

2. ELITE DIRECT RESPONSE COPYWRITER:
   - Trained by Gary Halbert, Gary Bencivenga, and David Ogilvy
   - Creates compelling headlines, hooks, and persuasive elements
   - Crafts irresistible calls to action that drive conversions
   - Specializes in problem-solution frameworks that resonate deeply

3. AUDIENCE PSYCHOLOGY SPECIALIST:
   - Expert in understanding audience pain points and objections
   - Creates content that builds genuine connection and trust
   - Identifies and addresses hidden fears and desires
   - Ensures the content feels personal and relevant to the ideal customer

YOUR TASK:
Create the ABOVE THE FOLD section of a compelling sales page following the "Headline Pack" structure that includes pre-headline, headline, and subheadline.

HEADLINE PACK STRUCTURE:
1. PRE-HEADLINE: "Atención: Solo para [customer identity]"
2. HEADLINE: "CÓMO LOGRAR/HACER [DESIRED END RESULT] EN [STEPS OR TIME IN WHICH IT IS ACHIEVED]"
3. SUBHEADLINE: "(incluso si [main objection])"

FORMAT REQUIREMENTS:
- Create a powerful headline that promises a specific transformation
- Include a pre-headline that clearly identifies the target audience
- Add a subheadline that addresses the main objection
- Include primary CTA button text
- Ensure it speaks directly to the specific target market
- Write in Spanish
- Start directly with the sales page content without introductory text

EXAMPLE HEADLINE PACK:
"Atención: Solo para inversionistas en bienes raíces principiantes.
CÓMO HACER TU PRIMERA INVERSIÓN SEGURA EN BIENES RAÍCES EN 3 SIMPLES PASOS…
(incluso si tienes poco capital disponible)."

IMPORTANT INSTRUCTIONS:
- Write the entire section in Spanish
- Create a powerful headline that captures attention immediately
- Focus on the transformation your product/service provides
- Highlight the main benefit in the subheadline
- Create a sense of urgency and curiosity
- Include a clear call to action
- Use language that resonates with your specific audience
"""

    # Instrucciones específicas para la tarea
    above_fold_instruction = (
        f"{system_prompt}\n\n"
        f"Your task is to create the ABOVE THE FOLD section of a sales page IN SPANISH for {audience} "
        f"about {product}. "
        f"The section must be compelling, attention-grabbing, and drive conversions."
        f"\n\n"
    )

    # Añadir información sobre la oferta si se proporciona
    if offer:
        above_fold_instruction += f"The specific offer/product is: {offer}\n\n"

    # Enviar el mensaje al modelo
    return generate_content(above_fold_instruction, temperature)

# Función para generar la sección "Problem"
def generate_problem_section(audience, product, temperature, offer=None, **kwargs):
    system_prompt = """You are a collaborative team of world-class experts working together to create an exceptional sales page that converts visitors into customers by addressing their pain points and offering compelling solutions.

YOUR TASK:
Create the PROBLEM section of a compelling sales page that addresses the pain points of the ideal customer.

FORMAT REQUIREMENTS:
- Describe the pain points your target audience is experiencing
- Use questions to help prospects identify with the problem
- Agitate the problem by explaining consequences of not solving it
- Include specific examples that resonate with your audience
- Make the prospect feel understood
- Use language and scenarios specific to the target market
- Write in Spanish

EXAMPLE PROBLEM SECTION:
"¿Estás cansado de trabajar largas horas y no ver resultados? ¿Sientes que no tienes tiempo para disfrutar de tu vida?"

IMPORTANT INSTRUCTIONS:
- Write the entire section in Spanish
- Identify and describe the main pain points of your target audience
- Use questions that help prospects identify with the problem
- Agitate the problem by explaining the consequences of not solving it
- Include specific examples that resonate with your audience
- Make the prospect feel understood
"""

    # Instrucciones específicas para la tarea
    problem_instruction = (
        f"{system_prompt}\n\n"
        f"Your task is to create the PROBLEM section of a sales page IN SPANISH for {audience} "
        f"about {product}. "
        f"The section must clearly identify and agitate the pain points that your product/service solves."
        f"\n\n"
    )

    # Añadir información sobre la oferta si se proporciona
    if offer:
        problem_instruction += f"The specific offer/product is: {offer}\n\n"

    # Enviar el mensaje al modelo
    return generate_content(problem_instruction, temperature)

# Función para generar la sección "Solution & Benefits"
def generate_solution_section(audience, product, temperature, offer=None, **kwargs):
    system_prompt = """You are a collaborative team of world-class experts working together to create an exceptional sales page that converts visitors into customers by addressing their pain points and offering compelling solutions.

YOUR TASK:
Create the SOLUTION & BENEFITS section of a compelling sales page that offers a solution through the product/service.

FORMAT REQUIREMENTS:
- Present your product/service as the ideal solution to the problems described
- Highlight the key features and their corresponding benefits
- Explain how your solution works in a clear, step-by-step manner
- Include specific results or transformations customers can expect
- Address potential objections preemptively
- Use bullet points to highlight key benefits
- Write in Spanish

EXAMPLE SOLUTION & BENEFITS SECTION:
"Con nuestro sistema probado, aprenderás a automatizar tus procesos y generar ingresos pasivos mientras disfrutas de tu tiempo libre."

IMPORTANT INSTRUCTIONS:
- Write the entire section in Spanish
- Present your product/service as the ideal solution to the problems described
- Highlight the key features and their corresponding benefits
- Explain how your solution works in a clear, step-by-step manner
- Include specific results or transformations customers can expect
- Address potential objections preemptively
- Use bullet points to highlight key benefits
"""

    # Instrucciones específicas para la tarea
    solution_instruction = (
        f"{system_prompt}\n\n"
        f"Your task is to create the SOLUTION & BENEFITS section of a sales page IN SPANISH for {audience} "
        f"about {product}. "
        f"The section must present your product/service as the ideal solution to the problems described earlier."
        f"\n\n"
    )

    # Añadir información sobre la oferta si se proporciona
    if offer:
        solution_instruction += f"The specific offer/product is: {offer}\n\n"

    # Enviar el mensaje al modelo
    return generate_content(solution_instruction, temperature)

# Función para generar la sección "Authority"
def generate_authority_section(audience, product, temperature, offer=None, **kwargs):
    system_prompt = """You are a collaborative team of world-class experts working together to create an exceptional sales page that converts visitors into customers.

YOUR TASK:
Create the AUTHORITY section of a compelling sales page that establishes credibility and trust.

FORMAT REQUIREMENTS:
- Highlight credentials, experience, and expertise
- Mention media appearances, publications, or recognition
- Include relevant statistics or achievements
- Establish why you are qualified to solve the customer's problem
- Write in Spanish

EXAMPLE AUTHORITY SECTION:
"Hemos ayudado a más de 10,000 emprendedores a alcanzar sus metas financieras. Aparecimos en Forbes y Entrepreneur."

IMPORTANT INSTRUCTIONS:
- Write the entire section in Spanish
- Establish credibility through specific achievements
- Include relevant statistics that build trust
- Mention any media appearances or recognition
- Explain why you are qualified to solve the customer's problem
"""

    # Instrucciones específicas para la tarea
    authority_instruction = (
        f"{system_prompt}\n\n"
        f"Your task is to create the AUTHORITY section of a sales page IN SPANISH for {audience} "
        f"about {product}. "
        f"The section must establish credibility and trust with the audience."
        f"\n\n"
    )

    # Añadir información sobre la oferta si se proporciona
    if offer:
        authority_instruction += f"The specific offer/product is: {offer}\n\n"

    # Enviar el mensaje al modelo
    return generate_content(authority_instruction, temperature)

# Función para generar la sección "Offer & Bonus"
def generate_offer_section(audience, product, temperature, offer=None, **kwargs):
    system_prompt = """You are a collaborative team of world-class experts working together to create an exceptional sales page that converts visitors into customers.

YOUR TASK:
Create the OFFER & BONUS section of a compelling sales page that presents the offer in an irresistible way.

FORMAT REQUIREMENTS:
- Present the offer clearly with pricing information
- Highlight any discounts or limited-time offers
- Detail the bonuses included with the purchase
- Emphasize the value proposition
- Create a sense of urgency or scarcity
- Write in Spanish

EXAMPLE OFFER & BONUS SECTION:
"Por tiempo limitado, obtén acceso al curso completo por solo $99 (antes $299) e incluye 3 bonus exclusivos."

IMPORTANT INSTRUCTIONS:
- Write the entire section in Spanish
- Present the offer clearly with pricing details
- Highlight any discounts or special offers
- Detail the bonuses included with the purchase
- Emphasize the total value the customer receives
- Create a sense of urgency or scarcity
"""

    # Instrucciones específicas para la tarea
    offer_instruction = (
        f"{system_prompt}\n\n"
        f"Your task is to create the OFFER & BONUS section of a sales page IN SPANISH for {audience} "
        f"about {product}. "
        f"The section must present the offer in an irresistible way and highlight any bonuses."
        f"\n\n"
    )

    # Añadir información sobre la oferta si se proporciona
    if offer:
        offer_instruction += f"The specific offer/product is: {offer}\n\n"

    # Enviar el mensaje al modelo
    return generate_content(offer_instruction, temperature)

# Función para generar la sección "Social Proof"
def generate_social_proof_section(audience, product, temperature, offer=None, **kwargs):
    system_prompt = """You are a collaborative team of world-class experts working together to create an exceptional sales page that converts visitors into customers.

YOUR TASK:
Create the SOCIAL PROOF section of a compelling sales page that builds trust through testimonials.

FORMAT REQUIREMENTS:
- Include testimonials from satisfied customers
- Highlight specific results or transformations
- Use full names and relevant details when possible
- Include diverse testimonials that address different benefits
- Write in Spanish

EXAMPLE SOCIAL PROOF SECTION:
"Mira lo que dicen nuestros clientes: 'Gracias a este curso, tripliqué mis ingresos en solo 2 meses' - Ana G."

IMPORTANT INSTRUCTIONS:
- Write the entire section in Spanish
- Create realistic and specific testimonials
- Include full names and relevant details
- Highlight specific results or transformations
- Address different benefits or use cases
"""

    # Instrucciones específicas para la tarea
    social_proof_instruction = (
        f"{system_prompt}\n\n"
        f"Your task is to create the SOCIAL PROOF section of a sales page IN SPANISH for {audience} "
        f"about {product}. "
        f"The section must build trust through testimonials and social proof."
        f"\n\n"
    )

    # Añadir información sobre la oferta si se proporciona
    if offer:
        social_proof_instruction += f"The specific offer/product is: {offer}\n\n"

    # Enviar el mensaje al modelo
    return generate_content(social_proof_instruction, temperature)

# Función para generar la sección "Guarantees"
def generate_guarantees_section(audience, product, temperature, offer=None, **kwargs):
    system_prompt = """You are a collaborative team of world-class experts working together to create an exceptional sales page that converts visitors into customers.

YOUR TASK:
Create the GUARANTEES section of a compelling sales page that removes risk for the customer.

FORMAT REQUIREMENTS:
- Clearly state the guarantee terms
- Explain how the guarantee works
- Address potential objections or concerns
- Build trust through risk reversal
- Write in Spanish

EXAMPLE GUARANTEES SECTION:
"Si no estás satisfecho, te devolvemos el 100% de tu dinero. Sin preguntas."

IMPORTANT INSTRUCTIONS:
- Write the entire section in Spanish
- Clearly state the guarantee terms
- Explain how the guarantee works
- Address potential objections or concerns
- Build trust through risk reversal
"""

    # Instrucciones específicas para la tarea
    guarantees_instruction = (
        f"{system_prompt}\n\n"
        f"Your task is to create the GUARANTEES section of a sales page IN SPANISH for {audience} "
        f"about {product}. "
        f"The section must remove risk for the customer through strong guarantees."
        f"\n\n"
    )

    # Añadir información sobre la oferta si se proporciona
    if offer:
        guarantees_instruction += f"The specific offer/product is: {offer}\n\n"

    # Enviar el mensaje al modelo
    return generate_content(guarantees_instruction, temperature)

# Función para generar la sección "Call to Action"
def generate_cta_section(audience, product, temperature, offer=None, **kwargs):
    system_prompt = """You are a collaborative team of world-class experts working together to create an exceptional sales page that converts visitors into customers.

YOUR TASK:
Create the CALL TO ACTION section of a compelling sales page that drives conversions.

FORMAT REQUIREMENTS:
- Create a clear and compelling call to action
- Use action-oriented language
- Remind the reader of the key benefits
- Create a sense of urgency
- Make the next step obvious and easy
- Write in Spanish

EXAMPLE CALL TO ACTION SECTION:
"Haz clic en el botón ahora y comienza tu transformación hoy mismo."

IMPORTANT INSTRUCTIONS:
- Write the entire section in Spanish
- Create a clear and compelling call to action
- Use action-oriented language
- Remind the reader of the key benefits
- Create a sense of urgency
- Make the next step obvious and easy
"""

    # Instrucciones específicas para la tarea
    cta_instruction = (
        f"{system_prompt}\n\n"
        f"Your task is to create the CALL TO ACTION section of a sales page IN SPANISH for {audience} "
        f"about {product}. "
        f"The section must drive conversions with a clear and compelling call to action."
        f"\n\n"
    )

    # Añadir información sobre la oferta si se proporciona
    if offer:
        cta_instruction += f"The specific offer/product is: {offer}\n\n"

    # Enviar el mensaje al modelo
    return generate_content(cta_instruction, temperature)

# Función para generar la sección "P.S."
def generate_ps_section(audience, product, temperature, offer=None, **kwargs):
    system_prompt = """You are a collaborative team of world-class experts working together to create an exceptional sales page that converts visitors into customers.

YOUR TASK:
Create the P.S. (POSTSCRIPT) section of a compelling sales page that adds a final persuasive element.

FORMAT REQUIREMENTS:
- Start with "P.S." or "Recuerda"
- Add a final compelling reason to act now
- Remind the reader of scarcity or urgency
- Reinforce a key benefit or address a final objection
- Keep it brief but impactful
- Write in Spanish

EXAMPLE P.S. SECTION:
"P.S. Recuerda, esta oferta especial termina en 24 horas. No pierdas esta oportunidad."

IMPORTANT INSTRUCTIONS:
- Write the entire section in Spanish
- Start with "P.S." or "Recuerda"
- Add a final compelling reason to act now
- Remind the reader of scarcity or urgency
- Reinforce a key benefit or address a final objection
- Keep it brief but impactful
"""

    # Instrucciones específicas para la tarea
    ps_instruction = (
        f"{system_prompt}\n\n"
        f"Your task is to create the P.S. (POSTSCRIPT) section of a sales page IN SPANISH for {audience} "
        f"about {product}. "
        f"The section must add a final persuasive element that drives action."
        f"\n\n"
    )

    # Añadir información sobre la oferta si se proporciona
    if offer:
        ps_instruction += f"The specific offer/product is: {offer}\n\n"

    # Enviar el mensaje al modelo
    return generate_content(ps_instruction, temperature)

# Función para generar la sección "Final Call to Action"
def generate_final_cta_section(audience, product, temperature, offer=None, **kwargs):
    system_prompt = """You are a collaborative team of world-class experts working together to create an exceptional sales page that converts visitors into customers.

YOUR TASK:
Create the FINAL CALL TO ACTION section of a compelling sales page that drives conversions.

FORMAT REQUIREMENTS:
- Create a final, powerful call to action
- Use strong, action-oriented language
- Make the button text clear and compelling
- Create a sense of urgency and excitement
- Write in Spanish

EXAMPLE FINAL CALL TO ACTION SECTION:
"¡RESERVA TU PLAZA AHORA!"

IMPORTANT INSTRUCTIONS:
- Write the entire section in Spanish
- Create a final, powerful call to action
- Use strong, action-oriented language
- Make the button text clear and compelling
- Create a sense of urgency and excitement
"""

    # Instrucciones específicas para la tarea
    final_cta_instruction = (
        f"{system_prompt}\n\n"
        f"Your task is to create the FINAL CALL TO ACTION section of a sales page IN SPANISH for {audience} "
        f"about {product}. "
        f"The section must drive conversions with a final, powerful call to action."
        f"\n\n"
    )

    # Añadir información sobre la oferta si se proporciona
    if offer:
        final_cta_instruction += f"The specific offer/product is: {offer}\n\n"

    # Enviar el mensaje al modelo
    return generate_content(final_cta_instruction, temperature)

# Función para validar entradas
def validate_inputs(audience, product):
    has_audience = audience.strip() != ""
    has_product = product.strip() != ""
    return has_audience and has_product

# Función para cargar CSS
def load_css():
    css_path = "styles/styles.css"
    if os.path.exists(css_path):
        try:
            with open(css_path, "r") as f:
                st.markdown(f"<style>{f.read()}</style>", unsafe_allow_html=True)
        except Exception as e:
            st.warning(f"Error al cargar el archivo CSS: {str(e)}")
    else:
        st.warning(f"No se encontró el archivo CSS en {css_path}")

# Configuración de la página
st.set_page_config(
    page_title="CopyXpert - Generador de Páginas de Ventas", 
    layout="wide",
    initial_sidebar_state="expanded",
    menu_items=None
)
load_css()

# Leer el contenido del archivo manual.md
try:
    with open("manual.md", "r", encoding="utf-8") as file:
        manual_content = file.read()
    # Mostrar el contenido del manual en el sidebar
    st.sidebar.markdown(manual_content)
except:
    st.sidebar.warning("No se pudo cargar el manual. Asegúrate de que el archivo manual.md existe.")

# Agregar título y subtítulo usando HTML
st.markdown("<h1 style='text-align: center;'>CopyXpert</h1>", unsafe_allow_html=True)
st.markdown("<h3 style='text-align: center;'>Generador de Páginas de Ventas Persuasivas</h3>", unsafe_allow_html=True)

# Interfaz principal para el generador de páginas de ventas
st.subheader("Generador de Secciones de Páginas de Ventas")

# Crear columnas para la interfaz
col1, col2 = st.columns([1, 2])

# Columna de entrada
with col1:
    # Inputs básicos
    sales_page_audience = st.text_input("¿Quién es tu público objetivo?", placeholder="Ejemplo: Emprendedores digitales", key="sales_page_audience")
    sales_page_product = st.text_input("¿Sobre qué producto/servicio es tu página?", placeholder="Ejemplo: Curso de marketing", key="sales_page_product")
    sales_page_offer = st.text_input("¿Cuál es tu oferta específica?", placeholder="Ejemplo: Curso de marketing por $197", key="sales_page_offer")
    
    # Selector de sección
    sales_page_section = st.selectbox(
        "Selecciona la sección a generar",
        options=[
            "Above the Fold (Encabezado)",
            "Problem (Problema)",
            "Solution & Benefits (Solución y Beneficios)",
            "Authority (Autoridad)",
            "Offer & Bonus (Oferta y Bonus)",
            "Social Proof (Prueba Social)",
            "Guarantees (Garantías)",
            "Call to Action (Llamada a la Acción)",
            "P.S. (Post-Data)",
            "Final Call to Action (Llamada Final)"
        ],
        key="sales_page_section"
    )
    
    # Botón de generación
    submit_sales_page = st.button("GENERAR SECCIÓN DE PÁGINA DE VENTAS ▶▶", key="generate_sales_page")
    
    # Opciones avanzadas en el acordeón
    with st.expander("Personaliza tu sección"):
        # Slider de creatividad
        sales_page_temperature = st.slider("Creatividad", min_value=0.0, max_value=2.0, value=1.0, step=0.1, key="sales_page_temp")

# Generar y mostrar la sección de la página de ventas
if submit_sales_page:
    # Validar entradas
    if validate_inputs(sales_page_audience, sales_page_product):
        try:
            # Crear un contenedor para el spinner en la columna 2
            with col2:
                with st.spinner("Generando sección de página de ventas...", show_time=True):
                    # Mapear la selección a la función correspondiente
                    section_functions = {
                        "Above the Fold (Encabezado)": generate_above_the_fold,
                        "Problem (Problema)": generate_problem_section,
                        "Solution & Benefits (Solución y Beneficios)": generate_solution_section,
                        "Authority (Autoridad)": generate_authority_section,
                        "Offer & Bonus (Oferta y Bonus)": generate_offer_section,
                        "Social Proof (Prueba Social)": generate_social_proof_section,
                        "Guarantees (Garantías)": generate_guarantees_section,
                        "Call to Action (Llamada a la Acción)": generate_cta_section,
                        "P.S. (Post-Data)": generate_ps_section,
                        "Final Call to Action (Llamada Final)": generate_final_cta_section
                    }
                    
                    # Obtener la función correspondiente
                    generator_func = section_functions[sales_page_section]
                    
                    # Generar el contenido
                    generated_content = generator_func(
                        audience=sales_page_audience,
                        product=sales_page_product,
                        temperature=sales_page_temperature,
                        offer=sales_page_offer if sales_page_offer.strip() else None
                    )
                
            # Mostrar el contenido generado fuera del bloque del spinner
            display_generated_content(col2, generated_content, "sales_page_section")
                
        except Exception as e:
            st.error(f"Error al generar la sección: {str(e)}")
    else:
        st.warning("Por favor, completa los campos de público objetivo y producto/servicio.")