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Update puv_formulas.py
Browse files- puv_formulas.py +62 -9
puv_formulas.py
CHANGED
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@@ -1,12 +1,65 @@
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puv_formulas = {
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"F贸rmula Tradicional": {
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"description": """
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The Traditional Formula creates a
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- Attracting your ideal client by highlighting specific characteristics and pain points
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- Repelling non-ideal clients to ensure resource efficiency
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- Explaining the promised transformation clearly
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- Generating purchase commitment through value demonstration
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Structure:
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1. Start with a powerful opener:
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- "Yo transformo..."
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@@ -15,7 +68,7 @@ puv_formulas = {
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- "Mi misi贸n es..."
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- "Potencio a..."
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(Choose one and describe your avatar's situation, problems, desires)
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-
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2. To achieve [PROMISED TRANSFORMATION]
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(Explain the change/result simply and convincingly)
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Key elements to include:
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@@ -55,13 +108,13 @@ puv_formulas = {
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- Presenting your solution in an unexpected, intriguing way
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- Highlighting a transformative benefit that seems "too good to be true"
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- Differentiating from traditional solutions by stating what you won't do
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-
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This formula is particularly effective when you want to:
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- Stand out in a crowded market
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- Challenge industry conventions
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- Appeal to audiences frustrated with traditional solutions
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- Create an emotional connection while maintaining credibility
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-
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Structure:
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1. Start with a bold opener:
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- "驴Te imaginas poder..."
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@@ -70,13 +123,13 @@ puv_formulas = {
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- "驴Y si te dijera que..."
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- "Desbloqueo el potencial..."
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(Be specific with your target audience)
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-
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2. [PRODUCT/SERVICE]
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(Describe it in a fun, unexpected way that shows transformation)
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-
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3. You won't believe [TRANSFORMATIVE BENEFIT]
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(Must be directly related to the expected change/result)
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-
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4. But watch out: [ANTI-TRADITIONAL APPROACH]
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(Show how you're different from conventional solutions)
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""",
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@@ -117,7 +170,7 @@ puv_formulas = {
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- Tell a relatable story
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- Point out an absurd industry situation
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(Make it specific and recent: "The other day...", "Last week...", "Yesterday...")
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-
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2. Address your audience with empathy and humor:
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- Call out their specific struggles
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- Reference industry inside jokes
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puv_formulas = {
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"F贸rmula Tradicional": {
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"description": """
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The Traditional Formula creates a powerful UVP that focuses on four key objectives:
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- Attracting your ideal client by highlighting specific characteristics and pain points
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- Repelling non-ideal clients to ensure resource efficiency
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- Explaining the promised transformation clearly
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- Generating purchase commitment through value demonstration
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- Clear avatar description with specific pain points
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- Direct transformation promise
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Structure:
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1. Start with "Yo ayudo a..." followed by:
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[AVATAR DESCRIPTION]
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- Demographics
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- Current situation
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- Pain points
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- Specific characteristics
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2. Then "a conseguir..." followed by:
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[TRANSFORMATION]
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- Clear outcome
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- Specific benefits
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- What they won't need to do
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Key elements:
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- Ultra-specific avatar description
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- Clear transformation promise
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- Natural client filtering
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- Simple, direct language
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""",
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"examples": [
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{
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"target_audience": "mujeres empresarias solteras con poco tiempo para el amor",
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"product_service": "programa de citas y relaciones para ejecutivas",
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"uvp": "Yo ayudo a mujeres empresarias solteras con poco tiempo para el amor, que se sienten atrapadas en su carrera y han tenido malas experiencias en el pasado, a conseguir una pareja compatible que respete su 茅xito y su tiempo, sin tener que perderse en citas frustrantes ni en relaciones que no aportan nada."
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},
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{
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"target_audience": "fot贸grafos principiantes abrumados por la tecnolog铆a",
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"product_service": "curso de fotograf铆a digital simplificada",
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"uvp": "Yo ayudo a fot贸grafos principiantes abrumados por los t茅rminos t茅cnicos y configuraciones complejas, que se sienten frustrados al ver sus fotos salir borrosas o sobreexpuestas, a dominar su c谩mara y crear im谩genes profesionales que impresionen a sus clientes, sin tener que memorizar manual tras manual ni invertir en equipos car铆simos."
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},
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{
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"target_audience": "profesionales del bienestar estresados por el marketing",
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"product_service": "sistema de atracci贸n de clientes para terapeutas",
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"uvp": "Yo ayudo a terapeutas y coaches hol铆sticos que prefieren enfocarse en sanar a sus clientes en lugar de promocionarse, y que se sienten inc贸modos con las t谩cticas de marketing agresivas, a llenar su agenda con clientes ideales que valoran su trabajo, sin tener que convertirse en vendedores ni comprometer sus valores."
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},
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{
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"target_audience": "emprendedores creativos sin presencia digital",
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"product_service": "programa de marca personal aut茅ntica",
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"uvp": "Yo ayudo a emprendedores creativos que tienen talento pero pasan desapercibidos en el mundo digital, que se sienten invisibles a pesar de su experiencia y pasi贸n, a construir una marca personal magn茅tica que atrae oportunidades y clientes de forma natural, sin tener que fingir ser alguien m谩s ni seguir f贸rmulas gen茅ricas de marketing."
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}
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]
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},
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"F贸rmula Anti-tradicional": {
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"description": """
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The Anti-traditional Formula creates a clear and direct UVP that focuses on four key objectives:
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- Attracting your ideal client by highlighting specific characteristics and pain points
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+
- Repelling non-ideal clients to ensure resource efficiency
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+
- Explaining the promised transformation clearly
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+
- Generating purchase commitment through value demonstration
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+
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Structure:
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1. Start with a powerful opener:
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- "Yo transformo..."
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- "Mi misi贸n es..."
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- "Potencio a..."
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(Choose one and describe your avatar's situation, problems, desires)
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+
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2. To achieve [PROMISED TRANSFORMATION]
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(Explain the change/result simply and convincingly)
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Key elements to include:
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- Presenting your solution in an unexpected, intriguing way
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- Highlighting a transformative benefit that seems "too good to be true"
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- Differentiating from traditional solutions by stating what you won't do
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+
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This formula is particularly effective when you want to:
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- Stand out in a crowded market
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- Challenge industry conventions
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- Appeal to audiences frustrated with traditional solutions
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- Create an emotional connection while maintaining credibility
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+
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Structure:
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1. Start with a bold opener:
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- "驴Te imaginas poder..."
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- "驴Y si te dijera que..."
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- "Desbloqueo el potencial..."
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(Be specific with your target audience)
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+
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2. [PRODUCT/SERVICE]
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(Describe it in a fun, unexpected way that shows transformation)
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+
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3. You won't believe [TRANSFORMATIVE BENEFIT]
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(Must be directly related to the expected change/result)
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+
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4. But watch out: [ANTI-TRADITIONAL APPROACH]
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(Show how you're different from conventional solutions)
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""",
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- Tell a relatable story
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- Point out an absurd industry situation
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(Make it specific and recent: "The other day...", "Last week...", "Yesterday...")
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+
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2. Address your audience with empathy and humor:
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- Call out their specific struggles
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- Reference industry inside jokes
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