Update app.py

app.py

@@ -2,538 +2,310 @@ from dotenv import load_dotenv
 import streamlit as st
 import os
 import google.generativeai as genai
-import random
-import datetime                    
-from streamlit import session_state as state
-from formulas.webinar_formulas import webinar_formulas
-from formulas.webinar_name_formulas import webinar_name_formulas
-from formulas.angles_webinar_names import angles_webinar_names
-
-# Cargar las variables de entorno
+from puv_formulas import puv_formulas
+from styles import apply_styles, format_creative_response
+from options import tone_options, creative_approaches
+import PyPDF2
+import docx
+from PIL import Image
+import datetime  # Add this import for timestamp
+
+# Cargar variables de entorno
 load_dotenv()
 
-# Configurar la API de Google
+# Configurar API de Google Gemini
 genai.configure(api_key=os.getenv("GOOGLE_API_KEY"))
 
-# Create a reusable function for generation and display
-# Función auxiliar para mostrar el contenido generado y los botones de descarga
-def display_generated_content(col, generated_content, content_type):
-    timestamp = datetime.datetime.now().strftime("%Y%m%d_%H%M%S")
+# Función para obtener la respuesta del modelo Gemini
+def get_gemini_response(product_service, target_audience, main_benefit, tone_of_voice, temperature, file_content="", image_parts=None, creative_approach=""):
+    # Adjust prompt based on what's provided
+    business_info = f"Target Audience: {target_audience}\n"
+    business_info += f"Product/Service: {product_service}\n"
+    business_info += f"Main Benefit: {main_benefit}\n"
     
-    # Determinar el tipo de contenido para personalizar los botones y títulos
-    if content_type == "script":
-        download_label = "DESCARGAR GUION DE MI WEBINAR ▶▶"
-        file_name = f"guion_webinar_{timestamp}.md"
-        subheader_text = "Tu guión de webinar:"
-        # Mostrar botón de descarga superior para guiones
-        col.download_button(
-            label=download_label,
-            data=generated_content,
-            file_name=file_name,
-            mime="text/markdown",
-            key=f"download_top_{content_type}"
-        )
-    else:  # nombres
-        subheader_text = "Tus nombres de webinar:"
+    if tone_of_voice:
+        business_info += f"Brand Tone of Voice: {tone_of_voice}\n"
     
-    # Mostrar el contenido generado
-    col.subheader(subheader_text)
-    col.markdown(generated_content)
+    # Add creative approach to business info if provided
+    if creative_approach:
+        # Get the description from the dictionary
+        from options import creative_approaches
+        approach_description = creative_approaches.get(creative_approach, "")
+        business_info += f"\nCREATIVE APPROACH: {creative_approach}\n"
+        business_info += f"Description: {approach_description}\n"
+        business_info += f"IMPORTANT: Please follow this creative approach strictly when generating concepts.\n"
     
-    # Mostrar botón de descarga inferior solo para guiones
-    if content_type == "script":
-        col.download_button(
-            label=download_label,
-            data=generated_content,
-            file_name=file_name,
-            mime="text/markdown",
-            key=f"download_bottom_{content_type}"
-        )
-
-# Implementar la función generate_and_display para reemplazar código duplicado
-def generate_and_display(col, generator_func, audience, product, temperature, selected_formula, content_type, **kwargs):
-    if validate_inputs(audience, product):
-        try:
-            with col:
-                with st.spinner(f"Generando {'guión' if content_type == 'script' else 'nombres'} de webinar...", show_time=True):
-                    # Llamar a la función generadora con los parámetros adecuados
-                    generated_content = generator_func(
-                        audience=audience,
-                        topic=product,
-                        temperature=temperature,
-                        selected_formula=selected_formula,
-                        **kwargs
-                    )
-                
-                # Mostrar el contenido generado usando la función auxiliar
-                display_generated_content(col, generated_content, content_type)
-                
-        except ValueError as e:
-            col.error(f"Error: {str(e)}")
-    else:
-        col.error("Por favor, proporciona el público objetivo y el tema del webinar.")
-
-# Función para crear la configuración del modelo (evita duplicación)
-def create_model_config(temperature):
-    return {
-        "temperature": temperature,
-        "top_p": 0.65,
-        "top_k": 360,
-        "max_output_tokens": 8196,
-    }
-
-# Función para inicializar el modelo
-def initialize_model(temperature):
-    config = create_model_config(temperature)
-    return genai.GenerativeModel(
-        model_name="gemini-2.0-flash",
-        generation_config=config,
-    )
-
-# Refactored model interaction function to reduce duplication
-def generate_content(prompt_instructions, temperature):
-    model = initialize_model(temperature)
-    chat_session = model.start_chat(
-        history=[
-            {
-                "role": "user",
-                "parts": [prompt_instructions],
-            },
-        ]
-    )
-    response = chat_session.send_message("Generate the content following exactly the provided instructions. All content must be in Spanish.")
-    return response.text
-
-# Función para generar nombres de webinars
-# Refactorizar la función generate_webinar_names para que acepte los mismos parámetros que generate_webinar_script
-def generate_webinar_names(audience, topic, temperature, selected_formula, number_of_names=5, selected_angle=None, **kwargs):
-    # Incluir las instrucciones del sistema en el prompt principal
-    system_prompt = """You are a world-class copywriter, with expertise in crafting compelling webinar titles that immediately capture the audience's attention and drive registrations.
-
-FORMAT RULES:
-- Each webinar name must start with number and period
-- One webinar name per line
-- No explanations or categories
-- Add a line break between each name
-- Avoid unnecessary : symbols
-- Each webinar name must be a complete and intriguing title
-- WRITE ALL WEBINAR NAMES IN SPANISH
-
-FORMAT EXAMPLE:
-1. Nombre del Webinar 1.
-
-2. Nombre del Webinar 2.
-
-3. Nombre del Webinar 3.
-
-4. Nombre del Webinar 4.
-
-5. Nombre del Webinar 5.
-
-IMPORTANT:
-- Each webinar name must be unique and memorable
-- Avoid clichés and generalities
-- Maintain an intriguing but credible tone
-- Adapt speaking language from the audience
-- Focus on transformative benefits
-- Follow the selected formula structure
-- WRITE ALL WEBINAR NAMES IN SPANISH"""
-
-    # Iniciar el prompt con las instrucciones del sistema
-    webinar_names_instruction = f"{system_prompt}\n\n"
+    # Add file content if available
+    reference_info = ""
+    if file_content:
+        reference_info = f"\nREFERENCE MATERIAL:\n{file_content}\n"
     
-    # Añadir instrucciones de ángulo solo si no es "NINGUNO" y se proporcionó un ángulo
-    if selected_angle and selected_angle != "NINGUNO":
-        webinar_names_instruction += f"""
-MAIN ANGLE: {selected_angle}
-SPECIFIC ANGLE INSTRUCTIONS:
-{angles_webinar_names[selected_angle]["instruction"]}
-
-IMPORTANT: The {selected_angle} angle should be applied as a "style layer" over the formula structure:
-1. Keep the base structure of the formula intact
-2. Apply the tone and style of the {selected_angle} angle
-3. Ensure that each element of the formula reflects the angle
-4. The angle affects "how" it is said, not "what" is said
-
-SUCCESSFUL EXAMPLES OF THE {selected_angle} ANGLE:
-"""
-        for example in angles_webinar_names[selected_angle]["examples"]:
-            webinar_names_instruction += f"- {example}\n"
+    model = genai.GenerativeModel('gemini-2.0-flash')
+    full_prompt = f"""
+    You are a Creative Concept expert. Analyze (internally only, do not output the analysis) the following information:
+    BUSINESS INFORMATION:
+    {business_info}
+    {reference_info}
     
-    # Instrucciones específicas para la tarea
-    webinar_names_instruction += (
-        f"\nYour task is to create {number_of_names} irresistible webinar names for {audience} "
-        f"that instantly capture attention and generate registrations for a webinar about {topic}. "
-        f"Focus on awakening genuine interest and communicating the value they will get by registering."
-        f"\n\n"
-        f"IMPORTANT: Carefully study these examples of the selected formula. "
-        f"Each example represents the style and structure to follow"
-        f":\n\n"
-    )
+    A Creative Idea is a set of pieces created to sell a brand, product, or service, united by the same idea that is transmitted through a creative concept.
     
-    # Agregar ejemplos aleatorios de la fórmula (keeping examples in Spanish)
-    random_examples = random.sample(selected_formula['examples'], min(5, len(selected_formula['examples'])))
-    webinar_names_instruction += "EXAMPLES OF THE FORMULA TO FOLLOW:\n"
-    for i, example in enumerate(random_examples, 1):
-        webinar_names_instruction += f"{i}. {example}\n"
+    First, analyze (but don't output) these points:
+    1. TARGET AUDIENCE ANALYSIS:
+       - What everyday concepts are they familiar with?
+       - What TV shows, movies, or cultural references resonate with them?
+       - What emotions and experiences are meaningful to them?
+       - What mental images would be easy for them to recall?
     
-    # Instrucciones específicas (translated to English)
-    webinar_names_instruction += "\nSPECIFIC INSTRUCTIONS:\n"
-    webinar_names_instruction += "1. Maintain the same structure and length as the previous examples\n"
-    webinar_names_instruction += "2. Use the same tone and writing style\n"
-    webinar_names_instruction += "3. Replicate the phrase construction patterns\n"
-    webinar_names_instruction += "4. Preserve the level of specificity and detail\n"
-    webinar_names_instruction += f"5. Adapt the content for {audience} while maintaining the essence of the examples\n\n"
-    webinar_names_instruction += f"FORMULA TO FOLLOW:\n{selected_formula['description']}\n\n"
-    webinar_names_instruction += f"""
-GENERATE NOW:
-Create {number_of_names} webinar names that faithfully follow the style and structure of the examples shown.
-"""
-
-    # Enviar el mensaje al modelo
-    # Use the common generate_content function
-    return generate_content(webinar_names_instruction, temperature)
-
-# Update the create_input_section function to include the product/offer field
-def create_input_section(col, audience_key, product_key, formulas, formula_key, offer_key=None):
-    audience = col.text_input("¿Quién es tu público objetivo?", placeholder="Ejemplo: Emprendedores digitales", key=audience_key)
-    product = col.text_input("¿Sobre qué tema es tu webinar?", placeholder="Ejemplo: Marketing de afiliados", key=product_key)
+    2. PRODUCT/SERVICE ANALYSIS:
+       - What is the main benefit or promise?
+       - What makes it unique or different?
+       - What transformation does it offer?
+       - What process or journey does the customer go through?
     
-    # Add the new product/offer field if a key is provided
-    offer = None
-    if offer_key:
-        offer = col.text_input("¿Cuál es tu producto u oferta?", placeholder="Ejemplo: Curso de marketing de afiliados", key=offer_key)
+    Based on your internal analysis, create THREE different Creative Concepts in Spanish language.
+    Each concept should be a DIRECT ANALOGY or METAPHOR that connects your product/service to something completely different but familiar.
     
-    # Formula selection
-    formula_keys = list(formulas.keys())
-    selected_formula_key = col.selectbox(
-        "Selecciona un framework de webinar",
-        options=formula_keys,
-        key=formula_key
-    )
+    Examples of good creative concepts:
+    - "Escribir copy es como cocinar tu plato favorito porque necesitas los ingredientes correctos para que todos quieran probarlo"
+    - "Tu negocio es como un equipo de fútbol: necesita buenos jugadores (productos) y una estrategia clara para ganar clientes"
+    - "Tu curso es como Netflix: ofrece contenido que engancha y soluciones que la gente realmente quiere ver"
     
-    if offer_key:
-        return audience, product, selected_formula_key, offer
-    else:
-        return audience, product, selected_formula_key
-
-# Update the generate_webinar_script function to include the offer parameter
-def generate_webinar_script(audience, topic, temperature, selected_formula, offer=None, creative_idea=None):
-    model = initialize_model(temperature)
+    For each concept, include:
     
-    # Include offer in the system prompt if provided
-    offer_text = f" and selling {offer}" if offer else ""
+    CONCEPT: A clear statement of the main benefit
+    CREATIVITY: A direct analogy or metaphor connecting your product to something completely different but familiar
     
-    # Incluir las instrucciones del sistema en el prompt principal
-    system_prompt = f"""You are a collaborative team of world-class experts working together to create an exceptional webinar script that converts audience into customers.
-
-THE EXPERT TEAM:
-
-1. MASTER WEBINAR STRATEGIST:
-   - Expert in webinar frameworks and conversion strategies
-   - Trained in the Perfect Webinar methodology by Russell Brunson
-   - Ensures the script follows the selected framework structure precisely
-   - Focuses on strategic placement of key conversion elements
-
-2. ELITE DIRECT RESPONSE COPYWRITER:
-   - Trained by Gary Halbert, Gary Bencivenga, and David Ogilvy
-   - Creates compelling hooks, stories, and persuasive elements
-   - Crafts irresistible calls to action that drives conversions
-   - Ensures the language resonates with the target audience
-
-3. AUDIENCE PSYCHOLOGY SPECIALIST:
-   - Expert in understanding audience motivations and objections
-   - Creates content that builds genuine connection and trust
-   - Identifies and addresses hidden fears and desires
-   - Ensures the content feels personal and relevant
-
-4. STORYTELLING MASTER:
-   - Creates compelling narratives that illustrate key points
-   - Develops relatable examples and case studies
-   - Ensures stories support the transformation being offered
-   - Makes complex concepts accessible through narrative
-
-5. WEBINAR ENGAGEMENT EXPERT:
-   - Specializes in maintaining audience attention throughout
-   - Creates interactive elements and engagement hooks
-   - Develops compelling transitions between sections
-   - Ensures the webinar flows naturally and keeps interest high
-
-FORMAT REQUIREMENTS:
-- Create a complete webinar script with clear sections and subsections
-- Include specific talking points for each section
-- Write in a conversational, engaging tone
-- Include persuasive elements and calls to action
-- Follow the selected webinar framework structure exactly
-- WRITE THE ENTIRE SCRIPT IN SPANISH
-- Start directly with the webinar content without introductory text
-- DO NOT include any explanatory text at the beginning like "Here's the webinar script..." or "I've created a webinar script..."
-
-COLLABORATIVE PROCESS:
-As a team of experts, you will:
-1. Analyze the framework '{selected_formula['description']}' to understand its core principles
-2. Identify how to best adapt this framework for {audience} learning about {topic}{offer_text}
-3. Create persuasive language that resonates with {audience}
-4. Ensure the script maintains engagement throughout
-5. Follow the exact structure provided in the framework"""
-
-    # Añadir instrucciones para la idea creativa si existe
-    if creative_idea:
-        system_prompt += f"""
-CREATIVE CONCEPT:
-Use the following creative concept as the central theme for the webinar:
-"{creative_idea}"
-
-CREATIVE CONCEPT INSTRUCTIONS:
-1. This concept should be the unifying theme across the entire webinar
-2. Use it as a metaphor or analogy throughout the presentation
-3. Develop different aspects of this concept in each section
-4. Make sure the concept naturally connects to the product benefits
-5. The concept should make the webinar more memorable and engaging
-"""
-
-    # Update the task instructions to include the offer
-    offer_instruction = f" and selling {offer}" if offer else ""
+    CRITICAL INSTRUCTIONS:
+    - Each concept MUST use a direct "X es como Y porque Z" structure
+    - Use SIMPLE, EVERYDAY language that anyone can understand
+    - Avoid technical jargon, complex words, or business terminology
+    - Write as if you're explaining to a friend in a casual conversation
+    - Use everyday objects, activities, movies, TV shows or cultural references everyone knows
+    - Make the connection SURPRISING and UNEXPECTED - connect things that normally wouldn't be connected
+    - Challenge conventional thinking by finding parallels between your product and something completely different
+    - Create analogies that make people say "I never thought of it that way!"
+    - Focus on the main benefit
+    - Create clear mental images
+    - Be easy to remember
+    - Use the brand's tone of voice if provided
+    - Format with proper spacing between sections
     
-    # Instrucciones específicas para la tarea
-    webinar_script_instruction = (
-        f"{system_prompt}\n\n"
-        f"\nYour task is to create a complete webinar script IN SPANISH for {audience} "
-        f"about {topic}{offer_instruction} that is persuasive and converts the audience into customers. "
-        f"The script must follow exactly the structure of the framework '{selected_formula['description']}' "
-        f"and must include all the necessary elements for a successful webinar."
-        f"\n\n"
-    )
-
-    # Estructura del webinar
-    webinar_script_instruction += "WEBINAR STRUCTURE TO FOLLOW:\n"
-    for i, step in enumerate(selected_formula['structure'], 1):
-        webinar_script_instruction += f"{i}. {step}\n"
-
-    # Ejemplos de webinars exitosos
-    webinar_script_instruction += "\n\nEXAMPLES OF SUCCESSFUL WEBINARS WITH THIS STRUCTURE:\n"
-    for i, example in enumerate(selected_formula['examples'], 1):
-        webinar_script_instruction += f"{i}. {example}\n"
-
-        # Instrucciones específicas - Reforzar el español
-        webinar_script_instruction += f"""
-        SPECIFIC INSTRUCTIONS:
-        1. Create a complete script that follows exactly the provided structure
-        2. Include persuasive elements and clear calls to action
-        3. Adapt the language and examples specifically for {audience}
-        4. Focus on the transformative benefits of {topic}
-        5. Include relevant stories and examples that reinforce your points
-        6. Use a conversational but professional tone
-        7. Make sure each section fulfills its specific purpose in the framework
-        8. IMPORTANT: Write the ENTIRE script in Spanish (neutral Latin American Spanish)
-        9. DO NOT include any introductory text like "Here's the webinar script..." or "I've created a webinar script..."
-        10. Start directly with the webinar title and content
-        11. ALL section titles, headers, and content MUST be in Spanish
-        12. Ensure ALL examples, stories, and calls to action are in Spanish
-
-        GENERATE NOW:
-        Create a complete webinar script following faithfully the structure of the selected framework, entirely in Spanish.
-        """
-
-    # Enviar el mensaje al modelo
-    chat_session = model.start_chat(
-        history=[
-            {
-                "role": "user",
-                "parts": [webinar_script_instruction],
-            },
-        ]
-    )
-    response = chat_session.send_message("Generate the webinar script IN NEUTRAL SPANISH following exactly the provided structure. All content must be in neutral Spanish (not Spain Spanish). Start directly with the webinar content without any introductory text.")
+    Output EXACTLY in this format (no additional text) in Spanish language:
+    
+    CONCEPTO CREATIVO 1:
+    
+    Concepto:
+    [Main message/benefit in simple, conversational language]
+    
+    Creatividad:
+    [Direct analogy using everyday language: "X es como Y porque Z"]
+    
+    
+    CONCEPTO CREATIVO 2:
     
-    return response.text
+    Concepto:
+    [Main message/benefit]
+    
+    Creatividad:
+    [Direct analogy: "X es como Y porque Z"]
+    
+    
+    CONCEPTO CREATIVO 3:
+    
+    Concepto:
+    [Main message/benefit]
+    
+    Creatividad:
+    [Direct analogy: "X es como Y porque Z"]
+    """
+    
+    # Handle text-only or text+image requests
+    if image_parts:
+        response = model.generate_content([full_prompt, image_parts], generation_config={"temperature": temperature})
+    else:
+        response = model.generate_content([full_prompt], generation_config={"temperature": temperature})
+    
+    return response.parts[0].text if response and response.parts else "Error generating content."
 
-# Función para validar entradas (evita duplicación)
-def validate_inputs(audience, product):
-    has_audience = audience.strip() != ""
-    has_product = product.strip() != ""
-    return has_audience and has_product
+# Configurar la aplicación Streamlit
+st.set_page_config(page_title="Generador de Ideas Creativas", page_icon="💡", layout="wide")
 
-# Update the load_css function comment to be more descriptive
-def load_css():
-    css_path = "styles/styles.css"
-    if os.path.exists(css_path):
-        try:
-            with open(css_path, "r") as f:
-                st.markdown(f"<style>{f.read()}</style>", unsafe_allow_html=True)
-        except Exception as e:
-            st.warning(f"Error al cargar el archivo CSS: {str(e)}")
-    else:
-        st.warning(f"No se encontró el archivo CSS en {css_path}")
+# Aplicar estilos
+st.markdown(apply_styles(), unsafe_allow_html=True)
 
-# Modify the page config section to include the CSS loading and remove menu
-st.set_page_config(
-    page_title="Perfect Webinar Framework", 
-    layout="wide",
-    initial_sidebar_state="expanded",
-    menu_items=None  # This removes the three dots menu
-)
-load_css()  # This will load the styles from styles.css
+# Título de la app
+st.markdown("<h1>Generador de Ideas Creativas</h1>", unsafe_allow_html=True)
+st.markdown("<h3>Crea conceptos creativos poderosos que conecten con tu audiencia y transmitan el valor de tu marca de manera memorable.</h3>", unsafe_allow_html=True)
 
-# Leer el contenido del archivo manual.md
+# Sidebar manual
 with open("manual.md", "r", encoding="utf-8") as file:
     manual_content = file.read()
-
-# Mostrar el contenido del manual en el sidebar
 st.sidebar.markdown(manual_content)
 
-# Agregar título y subtítulo usando HTML
-st.markdown("<h1 style='text-align: center;'>Perfect Webinar Framework</h1>", unsafe_allow_html=True)
-st.markdown("<h3 style='text-align: center;'>Crea guiones y títulos de webinars persuasivos que convierten</h3>", unsafe_allow_html=True)
+# Crear dos columnas
+col1, col2 = st.columns([1, 1])
 
-# Crear pestañas para la interfaz
-tab1, tab2 = st.tabs(["Guiones de Webinar", "Nombres de Webinar"])
-
-# Primera pestaña - Generador de Guiones de Webinar
-with tab1:
-    tab1.subheader("Script Webinar")
+# Columna izquierda para inputs
+# In the app.py file, update the main_benefit field label and create an accordion for tone options
+with col1:
+    product_service = st.text_area(
+        "¿Cuál es tu producto o servicio?",
+        placeholder="Ejemplo: Curso de copywriting con IA, Programa de coaching..."
+    )
     
-    # Crear columnas para la interfaz
-    col1, col2 = tab1.columns([1, 2])
+    main_benefit = st.text_area(
+        "¿Cuál es tu Oferta Dorada/PUV?",
+        placeholder="Ejemplo: Aprender copywriting a través de transformaciones reales de textos..."
+    )
     
-    # Columna de entrada usando la función reutilizable
-    with col1:
-        # Inputs básicos (fuera del acordeón)
-        webinar_script_audience = st.text_input("¿Quién es tu público objetivo?", placeholder="Ejemplo: Emprendedores digitales", key="webinar_script_audience")
-        webinar_script_product = st.text_input("¿Sobre qué tema es tu webinar?", placeholder="Ejemplo: Marketing de afiliados", key="webinar_script_product")
-        webinar_script_offer = st.text_input("¿Cuál es tu producto u oferta?", placeholder="Ejemplo: Curso de marketing de afiliados", key="webinar_script_offer")
+    target_audience = st.text_area(
+        "¿Cuál es tu público objetivo?",
+        placeholder="Ejemplo: Emprendedores que quieren mejorar sus textos comerciales..."
+    )
+    
+    # Generate button after main inputs
+    generate_button = st.button("Generar Ideas Creativas")
+    
+    with st.expander("Opciones avanzadas"):
+        # Replace nested expanders with a selectbox for tone selection
+        st.write("Tono de voz de la marca (opcional)")
         
-        # Botón de generación (movido aquí, justo después de los campos principales)
-        submit_webinar_script = st.button("GENERAR GUIÓN DE WEBINAR ▶▶", key="generate_webinar_script")
+        # Use selectbox for tone selection
+        selected_tone = st.selectbox(
+            "Selecciona un tono:",
+            options=list(tone_options.keys()),
+            index=0,
+            key="tone_selectbox"
+        )
         
-        # Opciones avanzadas en el acordeón
-        with st.expander("Personaliza tu guión de webinar"):
-            # Selector de fórmula (ahora dentro del acordeón)
-            selected_webinar_formula_key = st.selectbox(
-                "Selecciona un framework de webinar",
-                options=list(webinar_formulas.keys()),
-                key="webinar_formula"
-            )
+        # Display the description of the selected tone
+        if selected_tone != "Ninguno":
+            st.info(tone_options[selected_tone])
+            # Store the selected tone
+            st.session_state.selected_tone = selected_tone
+        else:
+            # Clear any previously selected tone
+            if "selected_tone" in st.session_state:
+                del st.session_state.selected_tone
+        
+        # Use the stored tone or empty string
+        tone_of_voice = st.session_state.get("selected_tone", "")
+        
+        # Añadir cargador de archivos
+        uploaded_file = st.file_uploader("📄 Archivo o imagen de referencia", 
+                                        type=['txt', 'pdf', 'docx', 'jpg', 'jpeg', 'png'])
+        
+        file_content = ""
+        is_image = False
+        image_parts = None
+        
+        if uploaded_file is not None:
+            file_type = uploaded_file.name.split('.')[-1].lower()
             
-            # Nuevo campo para la idea creativa
-            creative_idea = st.text_area(
-                "Idea creativa (opcional)",
-                placeholder="Introduce una idea o concepto creativo que quieras usar como tema central en tu webinar",
-                help="Este concepto será el tema unificador a lo largo de tu webinar, haciéndolo más memorable y atractivo",
-                key="webinar_creative_idea"
-            )
+            # Manejar archivos de texto
+            if file_type in ['txt', 'pdf', 'docx']:
+                if file_type == 'txt':
+                    try:
+                        file_content = uploaded_file.read().decode('utf-8')
+                    except Exception as e:
+                        st.error(f"Error al leer el archivo TXT: {str(e)}")
+                        file_content = ""
+                    
+                elif file_type == 'pdf':
+                    try:
+                        pdf_reader = PyPDF2.PdfReader(uploaded_file)
+                        file_content = ""
+                        for page in pdf_reader.pages:
+                            file_content += page.extract_text() + "\n"
+                    except Exception as e:
+                        st.error(f"Error al leer el archivo PDF: {str(e)}")
+                        file_content = ""
+                        
+                elif file_type == 'docx':
+                    try:
+                        doc = docx.Document(uploaded_file)
+                        file_content = "\n".join([para.text for para in doc.paragraphs])
+                    except Exception as e:
+                        st.error(f"Error al leer el archivo DOCX: {str(e)}")
+                        file_content = ""
             
-            # Slider de creatividad (ya existente)
-            webinar_script_temperature = st.slider("Creatividad", min_value=0.0, max_value=2.0, value=1.0, step=0.1, key="webinar_script_temp")
+            # Manejar archivos de imagen
+            elif file_type in ['jpg', 'jpeg', 'png']:
+                try:
+                    image = Image.open(uploaded_file)
+                    image_bytes = uploaded_file.getvalue()
+                    image_parts = {
+                        "mime_type": uploaded_file.type,
+                        "data": image_bytes
+                    }
+                    is_image = True
+                except Exception as e:
+                    st.error(f"Error al procesar la imagen: {str(e)}")
+                    is_image = False
         
-        selected_webinar_formula = webinar_formulas[selected_webinar_formula_key]
-    
-    # Usar la función generate_and_display para generar y mostrar el guión
-    if submit_webinar_script:
-        generate_and_display(
-            col=col2,
-            generator_func=generate_webinar_script,
-            audience=webinar_script_audience,
-            product=webinar_script_product,
-            temperature=webinar_script_temperature,
-            selected_formula=selected_webinar_formula,
-            content_type="script",
-            offer=webinar_script_offer if webinar_script_offer.strip() else None,
-            creative_idea=creative_idea if creative_idea.strip() else None
-        )
 
-# Segunda pestaña - Generador de Nombres de Webinar
-with tab2:
-    tab2.subheader("Nombres de Webinar")
-    
-    # Crear columnas para la interfaz
-    col1, col2 = tab2.columns([1, 2])
-    
-    # Columna de entrada
-    with col1:
-        # Inputs básicos
-        webinar_names_audience = st.text_input("¿Quién es tu público objetivo?", placeholder="Ejemplo: Emprendedores digitales", key="webinar_names_audience")
-        webinar_names_product = st.text_input("¿Sobre qué tema es tu webinar?", placeholder="Ejemplo: Marketing de afiliados", key="webinar_names_product")
+        # Add creative approach selector (moved outside nested expander)
+        selected_approach = st.selectbox(
+            "Enfoque creativo:",
+            options=list(creative_approaches.keys()),
+            index=0,
+            key="approach_selectbox"
+        )
         
-        # Botón de generación (movido aquí, justo después de los campos principales)
-        submit_webinar_names = st.button("GENERAR NOMBRES DE WEBINAR ▶▶", key="generate_webinar_names")
+        # Display the description of the selected approach
+        st.info(creative_approaches[selected_approach])
         
-        # Opciones avanzadas en el acordeón
-        with st.expander("Personaliza tus nombres de webinar"):
-            # Selector de fórmula
-            selected_name_formula_key = st.selectbox(
-                "Selecciona una fórmula para tus nombres",
-                options=list(webinar_name_formulas.keys()),
-                key="webinar_name_formula"
-            )
-            
-            # Selector de ángulo
-            selected_angle = st.selectbox(
-                "Selecciona un ángulo (opcional)",
-                options=["NINGUNO"] + list(angles_webinar_names.keys()),
-                key="webinar_name_angle"
-            )
-            
-            # Número de nombres a generar
-            number_of_names = st.slider("Número de nombres a generar", min_value=3, max_value=15, value=5, step=1, key="number_of_names")
-            
-            # Slider de creatividad
-            webinar_names_temperature = st.slider("Creatividad", min_value=0.0, max_value=2.0, value=1.0, step=0.1, key="webinar_names_temp")
+        # Store the selected approach
+        st.session_state.selected_approach = selected_approach
         
-        selected_name_formula = webinar_name_formulas[selected_name_formula_key]
-    
-    # Usar la función generate_and_display para generar y mostrar los nombres
-    if submit_webinar_names:
-        generate_and_display(
-            col=col2,
-            generator_func=generate_webinar_names,
-            audience=webinar_names_audience,
-            product=webinar_names_product,
-            temperature=webinar_names_temperature,
-            selected_formula=selected_name_formula,
-            content_type="names",
-            number_of_names=number_of_names,
-            selected_angle=selected_angle if selected_angle != "NINGUNO" else None
+        # Temperature slider
+        temperature = st.slider(
+            "Nivel de creatividad:",
+            min_value=0.0,
+            max_value=2.0,
+            value=1.0,
+            step=0.1,
+            help="Valores más altos generan ideas más creativas pero menos predecibles."
         )
 
-# In the generate_and_display function, where the download functionality is implemented
-
-def generate_and_display(col, generator_func, audience, product, temperature, selected_formula, content_type, offer=None, creative_idea=None):
-    # ... existing code ...
-    
-    # Display the generated content
-    with col:
-        if content_type == "script":
-            st.markdown(f"## Tu guión de webinar:")
-            st.markdown(generated_content)
-            
-            # Create download content with timestamp
-            timestamp = datetime.now().strftime("%Y%m%d_%H%M%S")
-            download_content = generated_content
-            
-            # Download button
-            st.download_button(
-                label="DESCARGAR GUIÓN DE WEBINAR",
-                data=download_content,
-                file_name=f"guion_webinar_{timestamp}.txt",
-                mime="text/plain"
+with col2:
+    if generate_button:
+        # Store the response in session state so it persists across reruns
+        with st.spinner("Creando tus ideas creativas..."):
+            st.session_state.creative_response = get_gemini_response(
+                product_service,
+                target_audience,
+                main_benefit,
+                tone_of_voice,
+                temperature,
+                file_content,
+                image_parts,
+                st.session_state.get("selected_approach", "")
+                # Removed contrast_level parameter
             )
+    
+    # Display the response if it exists in session state
+    if 'creative_response' in st.session_state:
+        st.write("### Conceptos Creativos")
+        
+        # Format the response with custom styling
+        formatted_response = format_creative_response(st.session_state.creative_response)
+        
+        # Use markdown with HTML to display the formatted response
+        st.markdown(formatted_response, unsafe_allow_html=True)
+        
+        # Add download button if we have a valid response
+        if st.session_state.creative_response and not st.session_state.creative_response.startswith("Error") and not st.session_state.creative_response.startswith("Debes"):
+            # Get current timestamp for the filename
+            timestamp = datetime.datetime.now().strftime("%Y%m%d_%H%M%S")
             
-        elif content_type == "names":
-            st.markdown(f"## Nombres para tu webinar:")
-            st.markdown(generated_content)
-            
-            # Create download content with timestamp
-            timestamp = datetime.now().strftime("%Y%m%d_%H%M%S")
-            download_content = generated_content
+            # Prepare content for download (use the original unformatted response)
+            download_content = st.session_state.creative_response
             
             # Download button
             st.download_button(
-                label="DESCARGAR NOMBRES DE WEBINAR",
+                label="DESCARGAR IDEAS CREATIVAS",
                 data=download_content,
-                file_name=f"nombres_webinar_{timestamp}.txt",
+                file_name=f"conceptos_creativos_{timestamp}.txt",
                 mime="text/plain"
-            )
-    
-    # ... existing code ...
-       
+            )