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README.md

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+## Exploring the unknown, together
+Cohere For AI is a non-profit research lab that seeks to solve complex machine learning problems. We support fundamental research that explores the unknown, and are focused on creating more points of entry into machine learning research.
 
-Cohere For AI is a non-profit research lab that seeks to solve complex machine learning problems. We support fundamental research that explores the unknown, and are focused on creating more points of entry into machine learning research.
+## Curiosity-driven collaboration
+We are committed to making meaningful progress in machine learning research through open collaboration. We believe that technology is powerful, and empowering different perspectives ensures responsible innovation.
+
+## Fundamental research lab
+We contribute to progress in machine learning through fundamental research. We see contributions to traditional conferences and publications in journals as an important part of our work, but also support efforts that go “beyond the research paper” and encourage scientific communication through different mediums.
+
+## Our community
+We're not just the usual suspects. Our community is a space where researchers, engineers, linguists, social scientists and lifelong learners connect and collaborate with each other. We come together from all over the world and welcome you whether you are a mentor, dropout, just getting started, PhD, masters, undergraduate, unaffiliated, industry, academic or not really sure. We are excited to support community-driven research and to be shaped by our members' interests.
+
+## Join
+https://share.hsforms.com/10OrjljwpQ52ILJA6ftENIwch5vw