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When I first sat through the Google Sniper sales pitch, I thought I was buying into a software to get my websites ranked. Maybe I’m the only person that thought that, but George Brown talks about how simple and easy to setup it is and it sounds like another one of those hands-free pieces of software we see so often in this industry. He also talks about all of the money he’s invested which you hear on a lot of software pitches. Any way around it, I was wrong. I started doing research for this review in other places and saw many things that made me realize it was not near as hands-free as George Brown advertises it to be on his website, which is a great way to get off to a bad start with your customers.
Most importantly, is it worth buying? My answer is definitely not, which I’ll explain thoroughly in the rest of this review.
This product has a lot of different price points. There’s a $1, 5-day trial that bills $67 monthly, a $47 monthly fee, and a $47 fee with a one-time recurring $47 fee. What’s the difference?
Well, as far as I can tell you’re not getting more than anybody else with any of them. The most notable (and most obvious) difference is how much you’re paying. That’s about it as far as I can tell. I’m sure George Brown would have a brilliantly articulated explanation of this, but I’ve been to the member’s area and I can tell you I got access to everything for the $1 trial that you would have gotten for either of the $47 plan or the $67 plan. It’s a shame, but it’s true.
A couple of these are pretty self explanatory (like Support and Getting Started), but I’ll take you through all of the others that aren’t as clear.
This, as you might expect, is where you can browse and view all of the Google Sniper training materials. Granted, there’s quite a bit of material. You receive several video lessons (on average about 30 minutes each) and a GIGANTIC training manual that would be fairly miserable to sort through. But since you’ve paid good money for it at this point, I suppose it’s better to be thorough than skimp on some details.
The lessons are very in-depth, but it’s clear that George didn’t prepare for most of them at all. There is a lot of pausing, fumbling, and reworking on camera which can be extremely frustrating if you’re trying to learn. Worst of all, a lot of the methods taught in this area are out-of-date and the central idea of the program (build 2-3 page websites optimized strongly for a single keyword) is no longer effective with Google’s latest updates to their algorithms (Panda and Penguin). This means the program fails to work as advertised, and that is reason enough to not buy the product.
This section is where George Brown basically breaks every promise he made of the Google Sniper program being hands-free after you setup your sites. Here he teaches traditional linking methods that will be necessary on top of the training from the first section, working hard on conversions for your site, digging into CPA offers, and more. This “further training” section should just be labeled “The Additional Work I Didn’t Tell You You’d Have to Do on the Sales Page“. The lessons here aren’t very different than the lessons from the first section. There’s still a massive lack of preparedness before turning on the camera, a ton of fumbling, and things being taught about search engine optimization that just aren’t true anymore.
The purpose of this part of the Google Sniper member’s area is very simple: to teach you how to outsource all of these methods. Now you’re paying someone to implement these out-of-date and ineffective methods which will result in more wasted money in the end. How fun!
In this section, George Brown links you to a ton of other resources through his affiliate links so he can make more money. Are some of them pretty helpful when you’re working to get ranked in the search engines? Absolutely. but over 60% of the stuff he listed here (particularly the “Bonuses from Marketers” section) are just one last attempt to pad his wallet with your hard-earned money.
The Google Sniper “Sniper X” section is about twenty more video lessons that George Brown has put together to teach you other aspects of internet marketing. Email marketing, social media, niche research, etc… Just like all of the other video lessons, these are significantly longer than they need to be due to unpreparedness on George’s part before hitting record. At points they are very difficult to sit through because George is moving at the rate of molasses in the wintertime. There are also old Q&A webinars for you to watch in this area, which are generally unhelpful because they’re not organized in a way that is beneficial or easy to follow (it’s kind of like being given a book without a table-of-contents to show you which page contains the information you need).
There are some other important inconsistencies to be noted from this program as well. At the very beginning of the course, George Brown links you to a hosting service called CoolHandle and describes it as “the best”, but when he’s going through his training videos you can see that he personally uses Bluehost, a much more reputable company. He then links to Bluehost in the “Rolodex” section of the member’s area, and inconsistencies like this concern me very much, as they should concern you whenever you see them. This usually means someone is directing you through a high paying affiliate offer using their affiliate link instead of referring you to a service they’ve used and is the best for you.
Another important note to make is that George Brown promised all customers of the original Google Sniper lifetime updates, but once he released Google Sniper 2.0 he did not fulfill his promise. He made everyone pay for Google Sniper 2.0 just like they paid for the first one, and the vast majority of them appear to be very underwhelmed and disappointed at the difference between the two of them. That’s a very good way to upset a lot of people, and serves as kind of a “screw you” to your existing customer base. As far as I’m concerned, anyone handling their customers with this poor level of service should not be teaching anyone about business.
There are a lot of other small inconsistencies and inaccuracies throughout the program, but the one that should be most noted and is most concerning is how out-of-date all of these methods are and the fact that you’re promised one thing but given another. You’re promised a one-time use, easy to setup program where you only have to do off-page SEO once, but you’re given access to a member’s area that teaches you how to do traditional backlinking and other forms of SEO when those methods fail you. You’re promised a hands-off system but delivered one that requires a ton of work and upkeep. You’re taught SEO but most of it is out-of-date and worthless at this stage in Google’s life.
Overall, you’re promised a lot and delivered very little in comparison.
Is this program worth purchasing? I have to say no. Although there is a lot of stuff in this program that is true and valid, a very large chunk of it is ineffective at this point and out-of-date. When you’re a beginner (who this product is targeting) it is near impossible to pick out the good seeds from the bad seeds, so you get caught up in a lot of trial and error when you were promised something that would be clear and easy to follow. Under-delivery on promises like this will always result in a negative review on my blog.
Much of the search engine optimization (SEO) taught in this program can still be used today, but not in conjunction with a lot of the other SEO tactics taught in the program. You’re being told