Daily Papers

Large Language Models (LLMs) have revolutionized artificial intelligence, driving advancements in machine translation, summarization, and conversational agents. However, their increasing integration into critical societal domains has raised concerns about embedded biases, which can perpetuate stereotypes and compromise fairness. These biases stem from various sources, including historical inequalities in training data, linguistic imbalances, and adversarial manipulation. Despite mitigation efforts, recent studies indicate that LLMs remain vulnerable to adversarial attacks designed to elicit biased responses. This work proposes a scalable benchmarking framework to evaluate LLM robustness against adversarial bias elicitation. Our methodology involves (i) systematically probing models with a multi-task approach targeting biases across various sociocultural dimensions, (ii) quantifying robustness through safety scores using an LLM-as-a-Judge approach for automated assessment of model responses, and (iii) employing jailbreak techniques to investigate vulnerabilities in safety mechanisms. Our analysis examines prevalent biases in both small and large state-of-the-art models and their impact on model safety. Additionally, we assess the safety of domain-specific models fine-tuned for critical fields, such as medicine. Finally, we release a curated dataset of bias-related prompts, CLEAR-Bias, to facilitate systematic vulnerability benchmarking. Our findings reveal critical trade-offs between model size and safety, aiding the development of fairer and more robust future language models.

Although LLMs have been extremely effective in a large number of complex tasks, their understanding and functionality for regional languages and cultures are not well studied. In this paper, we explore the ability of various LLMs to comprehend the cultural aspects of two regional languages: Malayalam (state of Kerala, India) and Yoruba (West Africa). Using Hofstede's six cultural dimensions: Power Distance (PDI), Individualism (IDV), Motivation towards Achievement and Success (MAS), Uncertainty Avoidance (UAV), Long Term Orientation (LTO), and Indulgence (IVR), we quantify the cultural awareness of LLM-based responses. We demonstrate that although LLMs show a high cultural similarity for English, they fail to capture the cultural nuances across these 6 metrics for Malayalam and Yoruba. We also highlight the need for large-scale regional language LLM training with culturally enriched datasets. This will have huge implications for enhancing the user experience of chat-based LLMs and also improving the validity of large-scale LLM agent-based market research.

Human biases are ubiquitous but not uniform: disparities exist across linguistic, cultural, and societal borders. As large amounts of recent literature suggest, language models (LMs) trained on human data can reflect and often amplify the effects of these social biases. However, the vast majority of existing studies on bias are heavily skewed towards Western and European languages. In this work, we scale the Word Embedding Association Test (WEAT) to 24 languages, enabling broader studies and yielding interesting findings about LM bias. We additionally enhance this data with culturally relevant information for each language, capturing local contexts on a global scale. Further, to encompass more widely prevalent societal biases, we examine new bias dimensions across toxicity, ableism, and more. Moreover, we delve deeper into the Indian linguistic landscape, conducting a comprehensive regional bias analysis across six prevalent Indian languages. Finally, we highlight the significance of these social biases and the new dimensions through an extensive comparison of embedding methods, reinforcing the need to address them in pursuit of more equitable language models. All code, data and results are available here: https://github.com/iamshnoo/weathub.

With the growth of social media and large language models, content moderation has become crucial. Many existing datasets lack adequate representation of different groups, resulting in unreliable assessments. To tackle this, we propose a socio-culturally aware evaluation framework for LLM-driven content moderation and introduce a scalable method for creating diverse datasets using persona-based generation. Our analysis reveals that these datasets provide broader perspectives and pose greater challenges for LLMs than diversity-focused generation methods without personas. This challenge is especially pronounced in smaller LLMs, emphasizing the difficulties they encounter in moderating such diverse content.

We study how multilingual sentence representations capture European countries and occupations and how this differs across European languages. We prompt the models with templated sentences that we machine-translate into 12 European languages and analyze the most prominent dimensions in the embeddings.Our analysis reveals that the most prominent feature in the embedding is the geopolitical distinction between Eastern and Western Europe and the country's economic strength in terms of GDP. When prompted specifically for job prestige, the embedding space clearly distinguishes high and low-prestige jobs. The occupational dimension is uncorrelated with the most dominant country dimensions in three out of four studied models. The exception is a small distilled model that exhibits a connection between occupational prestige and country of origin, which is a potential source of nationality-based discrimination. Our findings are consistent across languages.

A growing body of work shows that many problems in fairness, accountability, transparency, and ethics in machine learning systems are rooted in decisions surrounding the data collection and annotation process. In spite of its fundamental nature however, data collection remains an overlooked part of the machine learning (ML) pipeline. In this paper, we argue that a new specialization should be formed within ML that is focused on methodologies for data collection and annotation: efforts that require institutional frameworks and procedures. Specifically for sociocultural data, parallels can be drawn from archives and libraries. Archives are the longest standing communal effort to gather human information and archive scholars have already developed the language and procedures to address and discuss many challenges pertaining to data collection such as consent, power, inclusivity, transparency, and ethics & privacy. We discuss these five key approaches in document collection practices in archives that can inform data collection in sociocultural ML. By showing data collection practices from another field, we encourage ML research to be more cognizant and systematic in data collection and draw from interdisciplinary expertise.

Social simulation is transforming traditional social science research by modeling human behavior through interactions between virtual individuals and their environments. With recent advances in large language models (LLMs), this approach has shown growing potential in capturing individual differences and predicting group behaviors. However, existing methods face alignment challenges related to the environment, target users, interaction mechanisms, and behavioral patterns. To this end, we introduce SocioVerse, an LLM-agent-driven world model for social simulation. Our framework features four powerful alignment components and a user pool of 10 million real individuals. To validate its effectiveness, we conducted large-scale simulation experiments across three distinct domains: politics, news, and economics. Results demonstrate that SocioVerse can reflect large-scale population dynamics while ensuring diversity, credibility, and representativeness through standardized procedures and minimal manual adjustments.

This paper presents a systematic literature review in Computer Science that provide an overview of the initiatives related to digital misinformation. This is an exploratory study that covers research from 1993 to 2020, focusing on the investigation of the phenomenon of misinformation. The review consists of 788 studies from SCOPUS, IEEE, and ACM digital libraries, synthesizing the primary research directions and sociotechnical challenges. These challenges are classified into Physical, Empirical, Syntactic, Semantic, Pragmatic, and Social dimensions, drawing from Organizational Semiotics. The mapping identifies issues related to the concept of misinformation, highlights deficiencies in mitigation strategies, discusses challenges in approaching stakeholders, and unveils various sociotechnical aspects relevant to understanding and mitigating the harmful effects of digital misinformation. As contributions, this study present a novel categorization of mitigation strategies, a sociotechnical taxonomy for classifying types of false information and elaborate on the inter-relation of sociotechnical aspects and their impacts.

Traditional sociological research often relies on human participation, which, though effective, is expensive, challenging to scale, and with ethical concerns. Recent advancements in large language models (LLMs) highlight their potential to simulate human behavior, enabling the replication of individual responses and facilitating studies on many interdisciplinary studies. In this paper, we conduct a comprehensive survey of this field, illustrating the recent progress in simulation driven by LLM-empowered agents. We categorize the simulations into three types: (1) Individual Simulation, which mimics specific individuals or demographic groups; (2) Scenario Simulation, where multiple agents collaborate to achieve goals within specific contexts; and (3) Society Simulation, which models interactions within agent societies to reflect the complexity and variety of real-world dynamics. These simulations follow a progression, ranging from detailed individual modeling to large-scale societal phenomena. We provide a detailed discussion of each simulation type, including the architecture or key components of the simulation, the classification of objectives or scenarios and the evaluation method. Afterward, we summarize commonly used datasets and benchmarks. Finally, we discuss the trends across these three types of simulation. A repository for the related sources is at {https://github.com/FudanDISC/SocialAgent}.

Large-scale deployment of large language models (LLMs) in various applications, such as chatbots and virtual assistants, requires LLMs to be culturally sensitive to the user to ensure inclusivity. Culture has been widely studied in psychology and anthropology, and there has been a recent surge in research on making LLMs more culturally inclusive in LLMs that goes beyond multilinguality and builds on findings from psychology and anthropology. In this paper, we survey efforts towards incorporating cultural awareness into text-based and multimodal LLMs. We start by defining cultural awareness in LLMs, taking the definitions of culture from anthropology and psychology as a point of departure. We then examine methodologies adopted for creating cross-cultural datasets, strategies for cultural inclusion in downstream tasks, and methodologies that have been used for benchmarking cultural awareness in LLMs. Further, we discuss the ethical implications of cultural alignment, the role of Human-Computer Interaction in driving cultural inclusion in LLMs, and the role of cultural alignment in driving social science research. We finally provide pointers to future research based on our findings about gaps in the literature.

As the scaling of Large Language Models (LLMs) has dramatically enhanced their capabilities, there has been a growing focus on the alignment problem to ensure their responsible and ethical use. While existing alignment efforts predominantly concentrate on universal values such as the HHH principle, the aspect of culture, which is inherently pluralistic and diverse, has not received adequate attention. This work introduces a new benchmark, CDEval, aimed at evaluating the cultural dimensions of LLMs. CDEval is constructed by incorporating both GPT-4's automated generation and human verification, covering six cultural dimensions across seven domains. Our comprehensive experiments provide intriguing insights into the culture of mainstream LLMs, highlighting both consistencies and variations across different dimensions and domains. The findings underscore the importance of integrating cultural considerations in LLM development, particularly for applications in diverse cultural settings. Through CDEval, we aim to broaden the horizon of LLM alignment research by including cultural dimensions, thus providing a more holistic framework for the future development and evaluation of LLMs. This benchmark serves as a valuable resource for cultural studies in LLMs, paving the way for more culturally aware and sensitive models.

Large Language Models (LLMs) attempt to imitate human behavior by responding to humans in a way that pleases them, including by adhering to their values. However, humans come from diverse cultures with different values. It is critical to understand whether LLMs showcase different values to the user based on the stereotypical values of a user's known country. We prompt different LLMs with a series of advice requests based on 5 Hofstede Cultural Dimensions -- a quantifiable way of representing the values of a country. Throughout each prompt, we incorporate personas representing 36 different countries and, separately, languages predominantly tied to each country to analyze the consistency in the LLMs' cultural understanding. Through our analysis of the responses, we found that LLMs can differentiate between one side of a value and another, as well as understand that countries have differing values, but will not always uphold the values when giving advice, and fail to understand the need to answer differently based on different cultural values. Rooted in these findings, we present recommendations for training value-aligned and culturally sensitive LLMs. More importantly, the methodology and the framework developed here can help further understand and mitigate culture and language alignment issues with LLMs.

Moral foundations theory (MFT) is a psychological assessment tool that decomposes human moral reasoning into five factors, including care/harm, liberty/oppression, and sanctity/degradation (Graham et al., 2009). People vary in the weight they place on these dimensions when making moral decisions, in part due to their cultural upbringing and political ideology. As large language models (LLMs) are trained on datasets collected from the internet, they may reflect the biases that are present in such corpora. This paper uses MFT as a lens to analyze whether popular LLMs have acquired a bias towards a particular set of moral values. We analyze known LLMs and find they exhibit particular moral foundations, and show how these relate to human moral foundations and political affiliations. We also measure the consistency of these biases, or whether they vary strongly depending on the context of how the model is prompted. Finally, we show that we can adversarially select prompts that encourage the moral to exhibit a particular set of moral foundations, and that this can affect the model's behavior on downstream tasks. These findings help illustrate the potential risks and unintended consequences of LLMs assuming a particular moral stance.

Productive interactions between diverse users and language technologies require outputs from the latter to be culturally relevant and sensitive. Prior works have evaluated models' knowledge of cultural norms, values, and artifacts, without considering how this knowledge manifests in downstream applications. In this work, we focus on extrinsic evaluation of cultural competence in two text generation tasks, open-ended question answering and story generation. We quantitatively and qualitatively evaluate model outputs when an explicit cue of culture, specifically nationality, is perturbed in the prompts. Although we find that model outputs do vary when varying nationalities and feature culturally relevant words, we also find weak correlations between text similarity of outputs for different countries and the cultural values of these countries. Finally, we discuss important considerations in designing comprehensive evaluation of cultural competence in user-facing tasks.

Large Language Models (LLMs) and Text-To-Image (T2I) models have demonstrated the ability to generate compelling text and visual stories. However, their outputs are predominantly aligned with the sensibilities of the Global North, often resulting in an outsider's gaze on other cultures. As a result, non-Western communities have to put extra effort into generating culturally specific stories. To address this challenge, we developed a visual storytelling pipeline called KAHANI that generates culturally grounded visual stories for non-Western cultures. Our pipeline leverages off-the-shelf models GPT-4 Turbo and Stable Diffusion XL (SDXL). By using Chain of Thought (CoT) and T2I prompting techniques, we capture the cultural context from user's prompt and generate vivid descriptions of the characters and scene compositions. To evaluate the effectiveness of KAHANI, we conducted a comparative user study with ChatGPT-4 (with DALL-E3) in which participants from different regions of India compared the cultural relevance of stories generated by the two tools. Results from the qualitative and quantitative analysis performed on the user study showed that KAHANI was able to capture and incorporate more Culturally Specific Items (CSIs) compared to ChatGPT-4. In terms of both its cultural competence and visual story generation quality, our pipeline outperformed ChatGPT-4 in 27 out of the 36 comparisons.

To recognize and mitigate harms from large language models (LLMs), we need to understand the prevalence and nuances of stereotypes in LLM outputs. Toward this end, we present Marked Personas, a prompt-based method to measure stereotypes in LLMs for intersectional demographic groups without any lexicon or data labeling. Grounded in the sociolinguistic concept of markedness (which characterizes explicitly linguistically marked categories versus unmarked defaults), our proposed method is twofold: 1) prompting an LLM to generate personas, i.e., natural language descriptions, of the target demographic group alongside personas of unmarked, default groups; 2) identifying the words that significantly distinguish personas of the target group from corresponding unmarked ones. We find that the portrayals generated by GPT-3.5 and GPT-4 contain higher rates of racial stereotypes than human-written portrayals using the same prompts. The words distinguishing personas of marked (non-white, non-male) groups reflect patterns of othering and exoticizing these demographics. An intersectional lens further reveals tropes that dominate portrayals of marginalized groups, such as tropicalism and the hypersexualization of minoritized women. These representational harms have concerning implications for downstream applications like story generation.

Social norms -- the unspoken commonsense rules about acceptable social behavior -- are crucial in understanding the underlying causes and intents of people's actions in narratives. For example, underlying an action such as "wanting to call cops on my neighbors" are social norms that inform our conduct, such as "It is expected that you report crimes." We present Social Chemistry, a new conceptual formalism to study people's everyday social norms and moral judgments over a rich spectrum of real life situations described in natural language. We introduce Social-Chem-101, a large-scale corpus that catalogs 292k rules-of-thumb such as "it is rude to run a blender at 5am" as the basic conceptual units. Each rule-of-thumb is further broken down with 12 different dimensions of people's judgments, including social judgments of good and bad, moral foundations, expected cultural pressure, and assumed legality, which together amount to over 4.5 million annotations of categorical labels and free-text descriptions. Comprehensive empirical results based on state-of-the-art neural models demonstrate that computational modeling of social norms is a promising research direction. Our model framework, Neural Norm Transformer, learns and generalizes Social-Chem-101 to successfully reason about previously unseen situations, generating relevant (and potentially novel) attribute-aware social rules-of-thumb.

The integration of Large Language Models (LLMs) into various global cultures fundamentally presents a cultural challenge: LLMs must navigate interactions, respect social norms, and avoid transgressing cultural boundaries. However, it is still unclear if LLMs can adapt their outputs to diverse cultural norms. Our study focuses on this aspect. We introduce NormAd, a novel dataset, which includes 2.6k stories that represent social and cultural norms from 75 countries, to assess the ability of LLMs to adapt to different granular levels of socio-cultural contexts such as the country of origin, its associated cultural values, and prevalent social norms. Our study reveals that LLMs struggle with cultural reasoning across all contextual granularities, showing stronger adaptability to English-centric cultures over those from the Global South. Even with explicit social norms, the top-performing model, Mistral-7b-Instruct, achieves only 81.8\% accuracy, lagging behind the 95.6\% achieved by humans. Evaluation on NormAd further reveals that LLMs struggle to adapt to stories involving gift-giving across cultures. Due to inherent agreement or sycophancy biases, LLMs find it considerably easier to assess the social acceptability of stories that adhere to cultural norms than those that deviate from them. Our benchmark measures the cultural adaptability (or lack thereof) of LLMs, emphasizing the potential to make these technologies more equitable and useful for global audiences. We release the NormAd dataset and its associated code on GitHub.