Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to build brand equity [title] Position your product or service as unique and reliable. [step] Brand equity is how your customers recognize that you are different and better than other choices in the marketplace. Companies use brand equity to build customer loyalty.

Ending1: Knowing the brand for sale can save you a great deal of money, as a brand equity company often uses the same make and model on items in a similar fashion. [title] Hire a mechanic to license your truck. Ending2: [substeps] Always account for what you sell and what other people are looking for. Create a brand to sell your product or service. Ending3: This means that, when customers decide to buy you that company will build customer loyalty based on your product or service. There is no experience required in building brand equity--that's why you need to build brand equity before branding. Ending4: Loyal customers will buy your product and possibly refer other customers to you. [substeps] Brand equity is built on your customer's experience with your product if your product or service is reliable, you'll create brand equity.

Answer format: ending1/ending2/ending3/ending4