Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to measure customer satisfaction [title] Decide what you want to find out. [step] Measuring customer satisfaction could cover a wide range of different areas, so you should start by thinking carefully about what it is precisely that you want to find out. Write down a list of the most important findings you hope to uncover in your research and then organise them in order of importance.

Ending1: [substeps] If you will, keep a notepad lying around in your desk, so that you are not tempted to jot down anything important. If you are purchasing over the phone, then jot down details that will help you to gauge the customer's satisfaction. Ending2: [title] Identify your customer's ideal position. [step] To determine the exact right sort of customer, you'll need to identify exactly what type of customer they would be enjoying. Ending3: [substeps] Try to keep this list near the " discoveries " folder in your graphs or charts. This will help you find any gaps in your results. Ending4: This could include : [substeps] How satisfied the customer is with the quality of the product they purchased. How satisfied the customer is with the in-store experience.

Answer format: ending1/ending2/ending3/ending4