Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to create marketing materials for a nonprofit organization [title] Decide what your marketing goals are. [step] By sharing materials, you are either informing people or asking them to act by donating, volunteering, joining or supporting. [title] Evaluate your audience.

Ending1: [step] Determine how they will best respond to marketing materials. [substeps] Use printed materials such as postcards, newsletters and brochures if your audience is older or less likely to use computers. Ending2: [step] In regards to marketing, you may want to increase funding. [substeps] Educate yourself about your original audience's interests (what is their passions? What are there places they've never felt pressure to donate? What events might make them interest in helping your nonprofit? ). Ending3: [step] Be proactive on how you approach your marketing. For example, you could collect a global number of emails and wish them a very happy holiday, or you could request that they submit a donation to your charity at a discount. Ending4: [step] Create a guidebook showing basic demographics and marketing methods. List everything from high school students to local nonprofit organizations, like the food department at burger stays-anytime you're at the event you'll link your point of vision to the customers at your establishment.

Answer format: ending1/ending2/ending3/ending4