Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to sell print advertising [title] Have eye-catching copy in headlines and subheads. [step] The headlines in your advertisements should stop readers in their tracks and attract a lot of attention. They should also effectively summarize the selling message and stimulate interest in the proposal embedded in the ad.

Ending1: Headlines, also known as taglines, usually appear in large, bold font and are best when they are short and snappy. [substeps] The subheads should then elaborate on the headline. Ending2: For example, an ad that supports animal control will not sell for nothing. [title] Include your name and contact information in your advertisement if it comes to that. Ending3: For example, a headline that states " survival guide makes 87 people " would be appealing to readers and pump interest in your ad. [substeps] Good headlines will encourage readers to pick up on the content reading into the ad's headlines, without making it indigestible. Ending4: [substeps] Never a bad headline, since this will attract attention to the issue. If it's had a rough sell, you have to leave the readers with explicit reasons why the ad should make sense.

Answer format: ending1/ending2/ending3/ending4