Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to get mortgage clients [title] Choose a non-competing business. [step] Co-marketing is an effective tool that allows you to network with businesses who may either be in the same industry as you or in a complementary industry. Make a list of professionals that you have a working relationship with now or would like to in the future.

Ending1: They can be your contacts and give you feedback that can help you to best develop your business. [substeps] Before you start to advertise for lenders and start to identify customers, you'll need to decide if you want to help your clients directly or indirectly. Ending2: [substeps] For example, maybe you enjoyed working in sales-related functions. If this is the case for you, consider looking into out-of-the-box co-marketing agencies, such as microsoft excel. Ending3: This could be real estate agents, bankers, or even title companies. While you need to have some common ground with the company you are approaching, you have to ensure that there is no conflict of interest involved. Ending4: [substeps] Find a business that is marketable to you and sit down with them and draft a detailed review of the work they have done for you. Read between the lines-from begin to finish.

Answer format: ending1/ending2/ending3/ending4