Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to explain seo to clients [title] Know your client's expertise on the internet. [step] Before you start explaining seo to your client, consider how much your client knows about the internet. This will help you determine what tactic you should use when explaining seo.

Ending1: [substeps] Pay attention to the website url: you want to make sure your client can find the site with which you are referring. Also try to note the name of the website, which will help your client understand how to adjust the website when traveling. Ending2: You can find out some of your client's resources, so you can provide an overview of their profession. [substeps] Ask " what more software is needed to work within seo? " the answers can be more painful when some misconceptions are reached. Ending3: The last thing you'd want is to confuse your client by using unfamiliar terms, or insult your client by using too simple explanations. For example : [substeps] If your client is unfamiliar with the internet, including websites, search engines, blogs, links, and so forth, consider using more analogies and comparisons. Ending4: [substeps] Many web developers only use word activated publications, while other developers use real words. You should consider all marketing, but you can only use it with customers.

Answer format: ending1/ending2/ending3/ending4