Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to set up a store [title] Find a niche. [step] Target a specific need or want that is under-served or could be significantly improved. Talk to people in your community and try to understand what they want the most.

Ending1: If you don't know how to find a specific central need, try looking at antique or vintage stores. Leave these establishments out of contact while you look for the people you want. Ending2: It can be easy to think that the typical home improvement store seems to be getting inadequate because a major attraction here is the value of making bigger and bigger changes. If you take on part in it, you will also realize, that you are all about the brand. Ending3: The more people you reach, the better your general selling point will be. Don't be afraid to make contacts and get involved. Ending4: Take some paper and a pen, and brainstorm all the things you would like to sell in your store. [substeps] The more good items you come up with and get for a low enough price, the bigger profit you will make.

Answer format: ending1/ending2/ending3/ending4