Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to write a press release for a band [title] Make sure your press release is newsworthy. [step] Carefully consider why you are sending out the release. Journalists, bloggers, and other media outlets often receive several press releases daily.

Ending1: Ideally, your press release should have been about the bands that you are fans of, not just the band you are promoting. [title] Factor in the car's ride and the passengers. Ending2: To make sure that yours stands out from the crowd and is compelling, be sure it contains actual news. [substeps] Is your band embarking on a new tour or releasing a new album? Those are genuinely newsworthy topics. Ending3: Consider why you would be writing a press release. [title] Include a release time if you want to answer press questions. Ending4: If your press release contains any related political, local, or community components, it is important to have it appear locally as your press release. [substeps] Nowadays, you should consider brainstorm potential future press release themes to help guide your marketing efforts.

Answer format: ending1/ending2/ending3/ending4