Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to write a classified real estate ad [title] Identify your audience. [step] Like all forms of advertising, writing a successful real estate classified ad requires an in-depth understanding of your intended audience. You will want to craft your ad such that you can reach potential buyers or renters, as well as their agents and brokers, and convince them to contact you.

Ending1: Your marketing will require you to include background information, such as zip code, email address, and telephone number, to increase your visibility. [substeps] Your ad will be less effective if you write anonymously or on your own. Ending2: Start by identifying exactly who you want to respond to your ad. For real estate, this will boil down to the group of people who are interested in your property and who can afford it. Ending3: [substeps] Figuring out your audience's needs will help you to determine their values, reasons for wanting to buy your ad, and expectations for future sales. As your ad grows, your audience's expectations might change, too. Ending4: [substeps] Unfortunately, before you get started writing a classified ad, you will need to put together an online marketing plan. Simply name your ad and consider who would be interested in the ad.

Answer format: ending1/ending2/ending3/ending4