Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to protect a marketing idea [title] Avoid talking about the idea until you have a plan in place. [step] Pitching an idea or sharing it with friends can lead to someone else taking it. It is legal for another person to take a marketing idea and use it and improve on it.

Ending1: [title] Determine if your idea can be copyrighted, trademarked or patented. [step] Although the rules vary slightly depending upon your country of origin, the following are general rules for these 2 legal concepts : [substeps] A copyright protects original works of authorship, and it is mainly used for creative arts, like writing, music and painting. Ending2: Everyone should know about it, and if the idea was on the last page of your newsletter, remember to keep it private until later in the month or so. [title] Always talk to government officials before using such promotional materials. Ending3: However, if you think you need help with a marketing idea, talking about it with friends could help you to keep your thoughts at a minimum and avoid this. [substeps] Think about bringing up the idea in a positive and encourage them to mention it in conversation. Ending4: [title] Explain the idea and the audience to potential clients. [step] Don't focus too much on technical problems or laid back tactics.

Answer format: ending1/ending2/ending3/ending4