Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to measure company growth [title] Lay out company objectives so that you can determine progress. [step] If you have goals to meet, not only do you have something to strive for, but you have something to measure against. When setting your objectives for your company, don't set yourself up to fail.

Ending1: Strive for what you hope to achieve and don't follow any pitfalls. [substeps] For example, if you think your company will grow by 45 percent in one year, you may want to set yourself back a bit. Ending2: Define the patterns that you notice about company growth over the past five years. This will help you identify how you'll reach your goals. Ending3: This tendency places too much pressure on your work and sends frustration to your employees. [substeps] For example, if a company has increased in productivity and is in a relatively good economic position, you need to determine if they are advancing toward their ideal growth. Ending4: Be realistic about what you can achieve so that you can be successful at achieving it. In the same way, don't lower your expectations so that you can easily accomplish your objectives.

Answer format: ending1/ending2/ending3/ending4