Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to set consulting fees [title] Research the competition. [step] Consultants are extremely wary about giving their rate information to people, because they don't want to be undercut by new consultants with lower prices. However, there are other ways to do some research.

Ending1: By browsing vendors and consulting their prices online, you can pick a poor market that won't appeal to you, unless a similar vendor has provided a better price during the competition. [substeps] For example, the prices for print advertising platforms such as placeholder now are by far a must to watch out for. Ending2: [substeps] Ask friends and family who use consultants in your industry what they have paid for these services. They may not be able to tell you the exact services, but they can give you an idea of what they look for and at what price. Ending3: [substeps] This is because there are many different industries that need consultants. The following are some of the industry's largest industries: dental, computer, customer service, medical, transportation, athletic, and entertainment. Ending4: For example, look at the online industry carefully. Go into the computer industry by looking at a number of computer-related websites.

Answer format: ending1/ending2/ending3/ending4