Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to simplify strategic planning [title] Identify mission and objectives. [step] The mission statement should include a founding principle upon which the company was created, and remains the foundation for all that the company does. [title] Do some environmental scanning.

Ending1: [step] You want your company to be organic. Scan for mold, insect problem areas and areas of contamination. Ending2: [step] With a good, detailed vision of the company's mission statement, you can begin to do a global awareness that all human beings are different and it's unrealistic to intend to become the most environmentally conscious company. Do some on-the-job interviewing; what do they want in a company plan? [title] Identify important objectives. Ending3: [step] Essentially, the environmental scan includes an internal evaluation of the company, an analysis of the industry (including market trends), and evaluation of the competition. This step will allow you to see how your company measures up in the marketing place, and where improvement or focus is needed. Ending4: [step] This is an invaluable first step to streamline strategic planning. One computer-based scanning program is not always reliable.

Answer format: ending1/ending2/ending3/ending4