Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to write ad copy [title] Target the customer. [step] Ask yourself what kind of customer you want to attract. Once you have a firm picture of that customer, put yourself in his or her shoes.

Ending1: Decide if people in your field would be willing to write a cover letter for you/your business. For example, if you have little to do with lawn mowers but happen to know a neighbor with one, you could target a local thrift store instead. Ending2: What is his or her salary? What are your goals and needs for you posting and taking their ad copy? Get references for yourself, your team and your letter. [substeps] Have a supportive staff member in charge of the printing and preparation process so that the customer will have a reliable source of reference when you publish the ad. Ending3: [substeps] What do they want? What interests them? The words used to appeal to an upscale professional can be different than a college student. To know your customer is to be able to know what words to use in writing great ad copy. Ending4: If you have more experience, use that knowledge to prepare your ad copy. You don't want to simply copy something that you know about or a customer already has the material skills to produce your product.

Answer format: ending1/ending2/ending3/ending4