Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to use photography in modern advertising [title] Decide your message. [step] In the case of most advertisements, this is the 1 thing that you want to sell. Avoid the trap of choosing more than 1 thing, leading to a cluttered, unclear advertisement.

Ending1: [title] Brainstorm possible photographs that could convey your message. [step] This can be anything from product shots to people using the product to landscapes or situations that show the kind of person who buys your product. Ending2: Look at how much work you would do without proper photography equipment when designing your advertisement. If the advertisement is based on a piece of art, your audience will be more likely to buy. Ending3: Instead, look for the easiest, most simple and efficient way to sell your screenshots. [title] Locate a suitable location to show your shots. Ending4: [title] Focus on defining what you want your advertisement to have. [step] An advertisement for a clothing business, for example, could feature an ad titled ,' shapely women in schools' looking to solve many of their own problems.

Answer format: ending1/ending2/ending3/ending4