Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to build a highly targeted prospect list [title] Identify your target customers. [step] Your first task in building a targeted prospect list is defining exactly who you want to to target. Obviously, your target is an entity who will want to buy what you are selling.

Ending1: That could include your company, clients or competitors. Start by identifying your target customers who are likely to buy what you have offered. Ending2: However, identifying that person or company is somewhat more challenging. Start by looking at your current customers for the product or service you are selling or those who have bought it in the past. Ending3: Therefore, identifying those people can help you determine whether you will be willing to move to buy that product. If, for example, you want to sell a wine to a pregnant woman who already lives where she is, you will need to develop a baseline analysis of the number of customers and the types of people you will want to target. Ending4: However, it may be difficult to identify people interested in what you offer at a lower price, and this will often lead you to a' big name'. To determine your target market focus, use your company's recent records from the start to determine what products or services you have provided in your chosen market.

Answer format: ending1/ending2/ending3/ending4