Please choose the correct ending to complete the given sentence: Food and Entertaining: [header] How to research a business idea [title] Check out your market. [step] You'll need to know what your competition will be and which customers you can sell to. If the market is already saturated with your type of business and customers are not looking for another option, you may need to pass on your business idea.

Ending1: This is important for your business, as it can give you a better idea of the necessary consumer products and services potential customers might have. [substeps] Unfortunately, becoming a successful entrepreneur does not mean the potential business idea is dead. Ending2: [title] Research every aspect of your business idea. [step] You can fully research everything about the product and the business itself by looking through trade publications, searching online, talking to others in the industry, reading the newspaper and contacting your local chamber of commerce. Ending3: This is why it's a good idea to visit multiple marketplaces to see which one broadens your market. [title] Research your company's mission statement. Ending4: For example, if your customer base is small and customers do not want to visit your place of business, you may decide that if there is a large crowd, then you should try to attract the interest of business owners. [substeps] Pick a broad enough class of clientele.

Answer format: ending1/ending2/ending3/ending4