Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to start a cafe [title] Write a business plan. [step] No matter what type of small business you intend to open, a written detailed business plan is an essential first step in the process. A good business plan analyzes your business, its market, and its plan going forward for several years.

Ending1: [substeps] A successful business plan will present your business to customers that understand and focus upon the greater good. This will help you build up a rapport with customers in depth. Ending2: Don't put too much stock into your designs and business plan. Instead, leave information where your customers can see it. Ending3: It is essentially your " road map " to success. It also serves as your primary " sales pitch " for potential investors and financing. Ending4: [substeps] Consider enrolling in a writing class that incorporates sources in support of your ideas and works with others. If you have a niche, use it.

Answer format: ending1/ending2/ending3/ending4