Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to design a successful promotional product strategy [title] Identify your target audience. [step] Your starting point for creating a promotional strategy should be to figure out exactly who you are marketing to. Identify this audience by factors like age, income level, interests, gender, and other descriptors.

Ending1: [substeps] Remember to include current and former customers. Your goal should be to provide your target with a broad picture of your company, or brand. Ending2: Find a job that fits your attention and background. [substeps] For example, you might want to find a model for a fashion boutique, designer, developer, or graphic designer, or business model for a production company. Ending3: However, you should be clear from your marketing strategy that this audience will be highly affected by your product. This may include the time, amount, or type of products you sell, who your competitors may provide you with and what the average sales rate will be at any given time. Ending4: Your entire promotional plan should then be built around the wants, tastes, and sensibilities of this group. Make sure to define this group in as much detail as you possibly can.

Answer format: ending1/ending2/ending3/ending4