Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to start an online business [title] Define your product or service. [step] Starting an online business gives you the benefit of having access to millions of customers, but you also have a lot more competition. No matter what you're trying to sell, you can bet that hundreds more online retailers have a similar idea.

Ending1: Even established online companies provide impressive products or services, and you need to determine if this knowledge can truly be beneficial. [substeps] In this period of time, take a look at what your market is. Ending2: [title] Build your existing business and then work on capital, the competition. [step] In order to start a business, you need capital, roads, facilities, supplies, investment opportunities, new customers, marketing, and recognition. Ending3: Be sure to think about your competitors' needs as well as your own needs and/or needs. [substeps] Consider your generic business name or brand. Ending4: What differentiates your product from other similar products? To help your product stand apart from the rest, you'll need to find a niche. [substeps] Let's say you make jewellery-but so do a few million other people.

Answer format: ending1/ending2/ending3/ending4