Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to save money on print advertising [title] Use products, services or tickets to trade for free advertising. [step] If you can provide a daily or weekly giveaway that always corresponds to announcing your business, website and product names, then it is likely to raise awareness and sales for your business. [title] List your event, sale or opening in a publication's events calendar.

Ending1: [step] This helps you to stay in touch with your readers. The more information about your event, the more money you can save for your advertising campaign. Ending2: [step] Keep a payroll, service or advertisement number as well as your contact details. [title] Use data technology (google, yahoo or bing) and similar methods of collecting information to record performances or to create ads to promote your business. Ending3: [step] Mention any contests or special deals that are available if the person mentions the advertisement (ad). Ask for the ad to be run for 1 to 2 weeks before the event. Ending4: [step] This will speed up presentation of your item to the entire audience, making your sale prices more apparent. [title] Assist in demonstrating your number of events and hours you have without disclosing your business identity.

Answer format: ending1/ending2/ending3/ending4