Please choose the correct ending to complete the given sentence: Food and Entertaining: [header] How to advertise [title] Know your audience. [step] The single most important thing when it comes to effective advertising is to know your audience. Think about it.

Ending1: Do they know your business, political leanings, the people you take with you? Most good marketing strategies are bound to reflect that into your marketing campaign. The more specific you are about what areas you are interested in, the better. Ending2: What is your audience's first reaction to the advertisement? What do they think you want, who will be willing to buy it, etc. [title] Search on the internet for contact information. Ending3: The ad that appeals to retired men is very different from an ad designed for teenage girls. [substeps] If you are not in tune with your audience, you will be unable to create an advertisement that resonates with them in any way and your product/service will go unnoticed by a huge proportion of your key market. Ending4: What are their needs? How do they respond to what you're trying to say? How long will it take them to get through your storyboard? [substeps] Pick a genre you've been meaning to write. Many audiences don't like horror, for example.

Answer format: ending1/ending2/ending3/ending4