Please choose the correct ending to complete the given sentence: Education and Communications: [header] How to write a column [title] Determine why you are writing a column. [step] Figure out what you (or your editor) want the column to be about. Do you want to entertain or inform? Asking yourself why you are writing a column will help you figure out what you want to write about.

Ending1: [substeps] It may be helpful to write down a cluster of things that you'd like to be about. That could include: politics, current events, your goals for the future, and anything you want to do about the future. Ending2: If you want to entertain, you might want to write about humorous topics or make a serious topic comical. Wanting to inform your audience might mean your column is more factual, educational, and serious. Ending3: [substeps] A column's purpose is important. If the column is for suspense, but you are writing about something exciting, that may be why you decided to write a column. Ending4: [substeps] You can write your column as a way to help you narrow your list of options. But, it can also help you if you keep giving yourself a question and thinking about all of the options, which could lead to big questions that you don't have time to answer.

Answer format: ending1/ending2/ending3/ending4