Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to buy companies [title] Identify your reasons for purchasing a company. [step] There are many reasons why an individual or company might decide to purchase a company. An acquisition can be an opportunity to expand the market share or geographical reach of the acquiring company or to obtain a unique or patented technology.

Ending1: Remember that these reasons are based on the company's need for such knowledge. Know your ethical standards and the invention area between each. Ending2: When you identify your reason you have greater certainty. [substeps] Always be clear and concise when trying to identify your reason. Ending3: Build on these reasons to help you determine your reason for owning the company. [substeps] Identify if your business went through a period of undocumented decline or failure. Ending4: A company might also be desirable for its intangible assets, like a well-known brand or skill employees. [substeps] Alternately, an investor might buy a company with the intention of selling it for a higher price.

Answer format: ending1/ending2/ending3/ending4