Please choose the correct ending to complete the given sentence: Food and Entertaining: [header] How to advertise cheaply in ezines [title] Sign a long-term contract. [step] Some ezines reduce rates if you sign an advertising agreement. The terms and conditions of the contract can vary from one publication to the next.

Ending1: It might be prudent to sign the terms in full and attach a title in the contract. Otherwise, you'll have to ask your editors for your own contact information so you can get calls from them. Ending2: For example, some will restrict your ads to a certain location on the newsletter. Read the fine print and compare different offers before selecting the ezine that works the best. Ending3: [substeps] Some publishers let you type in your clause and print it to advertise your business. It will become your website once you take ownership, even if the contract prohibits you from selling stock. Ending4: If the terms or conditions are not agreeable, your customers may not pay your ad, or you may not get any commissions in the future. [substeps] A long-term contract may be dated five years before you start broadcasting on your ezines.

Answer format: ending1/ending2/ending3/ending4