Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to develop a marketing strategy [title] Define your ideal customer. [step] Think of the people who buy your product most often or those people who have a problem that your product or service can solve. Your ideal customers may be of a certain age, gender or income level.

Ending1: [substeps] Determining who your ideal customer is will shape all of your marketing efforts for your product. In order to get the most out of your marketing budget, target your ideal customers. Ending2: You may also have a great relationship with those who purchase your product. Determine whether or not your target audience may be parents, grandparents, children, former factory workers, others, people who work at your store or on a local farm, or so on. Ending3: Consider if your target customers are those people who love and trust the specific product or service. [substeps] An example might be someone in a homeless shelter. Ending4: Be specific when determining why these men and women will buy your product or service for a higher goal. [substeps] To best define a target audience, think of all the people your business will interact with when you present your product.

Answer format: ending1/ending2/ending3/ending4