Please choose the correct ending to complete the given sentence: Food and Entertaining: [header] How to market an accounting firm [title] Develop a marketing plan. [step] In order to achieve any marketing goals, your accounting firm will need a written plan for its marketing initiatives. [substeps] Include your business targets in your marketing plan.

Ending1: Communicate your necessary projects to your clients and show them the blueprint of how your business will achieve the goals outlined in the business plan. Decide how your company will do to reach these objectives. Ending2: Include enough data and descriptions in your marketing plan that you can easily meet the needs of your clients and customers. Include the following--specific business objectives and a corresponding outline--to make sure your firm meets your objectives: acquire promotional items or cases to put in place for your firm's customers. Ending3: This will influence your strategy and encourage clients to continue working with you. Review your existing marketing strategies to determine what trends or products you can present to potential clients. Ending4: For example, if you are reaching out to small businesses with at least 30 employees, write that down. If you want to market to individuals who need tax help, include it in your marketing plan.

Answer format: ending1/ending2/ending3/ending4