Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to manage a social media marketing campaign [title] Outline your social media goals. [step] When you first start your campaign, you'll likely just be posting content to grow your number of followers. However, you'll want to have goals other than just increasing your followers.

Ending1: This could be an increase in sales via posts, more positive reviews, or an increase in first-time customers. [substeps] Increasing your number of followers is always a good goal to have in mind, but if your followers aren't interacting with your brand or buying your goods or services, you might need to focus on other aspects of your campaign. Ending2: You'll want to have a short goal in mind. [substeps] This small goal should be a consideration in making your advertising campaign. Ending3: You'll need to set to mini how-to platforms (first and second person websites). There are two main platforms used in successful marketing scheme : [substeps] Hashtags. Ending4: This can help set you apart from your coworkers, school students, and pop culture interactions. [substeps] Your goals will help to explain who you are.

Answer format: ending1/ending2/ending3/ending4