Please choose the correct ending to complete the given sentence: Education and Communications: [header] How to market a book [title] Recognize that the best marketing campaigns began long before the book is published. [step] The truth is that you will be fighting an uphill battle if you don't start building a following long in advance. Remember that market requires both a strategy, as outlined above, and an actual market of people to implement that strategy on.

Ending1: [title] Visit a local book store and speak with the clerk. [step] Ask the cashier if she is open to reselling old books. Ending2: [substeps] Though there is no magic formula, try taking one to two hours of writing time a week and turn them into " book marketing " time. As the book gets closer to publication, you can ramp up the hours spent marketing. Ending3: [title] Recognize that when businesses feel they are being exploited, they want to get their book published, too. [step] Realize that doing this is a wasteful waste of money and that is of no real benefit to other businesses. Ending4: You will be able to assess this based on your knowledge, skill level and work ethic. Find a market that you think is likely to appeal to you and inspire people to donate and compete for value from the book.

Answer format: ending1/ending2/ending3/ending4