Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to optimize a press release [title] Decide the overall goal of the press release. [step] This document should convince readers to do something, whether it is to go to your website, buy a ticket or read more. Pick your audience and brainstorm ways to make the story convincing to your target demographic.

Ending1: [title] Research and choose 3 keyword phrases. [step] You can look at the current keywords that are bringing the most traffic to your business, or what phrases are working best for your competitors. Ending2: [substeps] A press release about rock climbing may be enough to get readers interested in the story. Using current news articles or memoir might be more interesting for readers. Ending3: [substeps] Get your paper into the forums of convention organizations. Start by commenting on conversations and develop from there what those conversations were about. Ending4: For example, if you have a great show, but aren't set on making a show of it, consider engaging your readers in journalism skills or making a referral service. [substeps] If your work area is huge, consider using low-profile offices, like the yellow pages.

Answer format: ending1/ending2/ending3/ending4