Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to start a bookstore [title] Identify your niche. [step] General-interest bookstores are a dime a dozen. Focusing on a particular genre or type of book will help you thrive as a smaller independent bookstore.

Ending1: Since you must be knowledgeable about the subject for which you're interested, research other and more established bookstores. You can find the main passions and interests of local bookstores by visiting the specialty-interest section of their websites. Ending2: However, narrow your focus to similar books or period types of books. [substeps] Delve more deeply into the field, but don't quite copy the classics. Ending3: As you don't currently hold any special interest, research your current target and see what readers are already interested in. Try not to be afraid to pick out very popular ones. Ending4: Think about your own interests as well as the interests in the community at large. Your niche should be an area you know something about and have passion for.

Answer format: ending1/ending2/ending3/ending4