Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to segment customers [title] Determine whether you need to segment your customers. [step] Customer segmentation is a useful tool for a business that has many customers and a wide array of different interactions with each of them. It allows the business to identify the different customer groups that they primarily serve and how they specifically interact with them.

Ending1: [substeps] For example, even if you keep a good reputation among your customers because of the fact that you have employees, you may need to include some of your existing customers in your segment. Participation in a segment can be a useful tool when your customers are similar to yourself in several sectors. Ending2: Small businesses may have no need to segment customers, especially if they only serve a small, manageable set of them. However, for businesses with more customers, customer segmentation is indispensable. Ending3: However, you are also evaluating your segmentation strategy and figuring out if each of your customers treats each other with respect. [substeps] Consider how customers treat each other as equals. Ending4: Some customers will respond poorly to this assessment, while others will become more alienated and do not view your company as a whole. If you either believe that you have to segment your customers or can't.

Answer format: ending1/ending2/ending3/ending4