Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to write slogans [title] Understand the brand. [step] Before you actually write anything down, it's best to research the brand you are writing the slogan for. Get information from the website, ask the employees of the company for history on the brand, how long the company has been around, what has been tried before, etc.

Ending1: [substeps] You want to develop an intimate knowledge on the company and brand. Figure out who the target demographic is, what's the voice and tone of the company, and what the company is selling. Ending2: [substeps] You can also use this research online to learn more about a given brand. For example, let's say you're writing down the brand slogan for healthcare and it comes to me as " ei. Ending3: When writing slogans for this reason, you should also understand how word optimization works. Simply set up a website and keep it up and brief. Ending4: If you have the necessary information, it's very easy to write slogans down and label them. In some cases, this can even be done electronically, reducing your workload.

Answer format: ending1/ending2/ending3/ending4