Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to develop an ethical trading policy for your small business [title] Understand the purpose of an ethical trading policy. [step] It is about being prepared to look beyond economic objectives to consider the wider implications of your business decisions. From an international perspective, it is becoming increasingly more important, so if you're trading overseas (importing and/or exporting), it's important to bear this in mind.

Ending1: [substeps] Treat an ethical trading policy as essential, not as a luxury. Your business will be ahead of many others by considering the need for an ethical trading policy early on. Ending2: Goals, goals, goals are what bind business from shareholders and affects the outcome of your business. [substeps] An ethical trader is one who is able to respect the people's rights and not align himself too strongly. Ending3: [substeps] Consider any major successes and failures that your competitors have had in the past. This will help you identify where they are in the field and can steer toward strategies you may already be familiar with. Ending4: [title] Consider the effect your money and business can have on your business practices. [step] The impact of an ethical trading policy on the profits of your small business will vary widely from country to country.

Answer format: ending1/ending2/ending3/ending4