Please choose the correct ending to complete the given sentence: Computers and Electronics: [header] How to advertise on yahoo finance [title] Calculate your advertising budget. [step] Leave room for marginal adjustments such as fluctuating advertising rates and seasonal considerations. Plan your budget according to the type of business you're marketing.

Ending1: You can address seasonal concerns, notice when technological institutions or new businesses are expanding, and so on. [substeps] Streamline your advertising by giving specific attention to any negative events that may reoccur in the future. Ending2: Over time, customers may thin out, hoping you will offer more than they need. [substeps] Paper ads can be expensive-typically less than $3 , 000-and you might find that more clients and relationships exist on your site that are low-cost. Ending3: For example, if your company specializes in financial services like income tax preparation, the majority of your advertising budget should be spent during the first quarter of the year, before the middle of april. [substeps] Determine the percentage of your budget to be designated for advertising on yahoo finance, and how much will be spent on other media outlets like radio, newspaper, or other internet sites. Ending4: [substeps] Consider raising your advertising budget after a major business expense will be likely. This will help you reduce the amount of expenses you might incur later on.

Answer format: ending1/ending2/ending3/ending4