Please choose the correct ending to complete the given sentence: Work World: [header] How to sell it services [title] Less competition [substeps] When you offer an it service to consumers, you're offering something they don't already have and they may think it is something they don't need. Be prepared that it may take more effort to sell it services to consumers. [title] Determine your target sector.

Ending1: [step] You want to think about the quality of your services, the competition you're offering, and what you are selling it for. Offer services where consumers could purchase the product on their own without much thought, such as online. Ending2: [step] The market in your area is narrowed by location. [substeps] Area of increasing demand for your service is also an area of well-established businesses. Ending3: [step] Are there particular industries that would benefit from the type of it service you are offering? Are there particular industries that are unlikely to use your service? For example, machine shops are not very likely to utilize software development services. [title] Decide on your approach to the market. Ending4: [step] If you want to attract customers who are struggling to sell their products or services to consumers, you need to determine what a potential niche is for consumers to find their product/service. [substeps] Your market is determined by what industry you are operating in.

Answer format: ending1/ending2/ending3/ending4