Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to increase page views [title] Understand the definition of " keyword ". [step] If a website could be compared to a book, webpages are the pages that make up the book, and keywords describe the content you are promoting on a given page. [title] Use short keywords.

Ending1: [step] If you are promoting something important to your audience, you want to first consider the word count as well as its connotations. [substeps] Longer keywords can help communicate your message properly. Ending2: [step] Long keywords related to your topic can keep a search engine from eliminating your topic. On google, for example, short keywords will vastly increase the search your website gives out. Ending3: [step] Shorten your keywords by creating a short words dictionary on top of the page or look through it on your computer. Then use your cursor to highlight the last word in your page. Ending4: [step] " party balloons, " " calvin klein t-shirts, " and " game of thrones on hbo " are good examples of keywords. [substeps] The more concise your keywords, the easier it will be for users to find your content.

Answer format: ending1/ending2/ending3/ending4