Please choose the correct ending to complete the given sentence: Finance and Business: [header] How to write a strategic communications plan [title] Define your message. [step] There needs to be a clearly defined message you want to send during your strategic communications campaign. Whatever that message is, keep it simple.

Ending1: You don't need to break into every single detail but do have a very general idea of what you're going to do. [substeps] Think of several basic and clearly worded reasons. Ending2: Try to condense it into a short phrase or sentence. This will be the big idea you keep coming back to. Ending3: It can be clearly explained in detail or it can include how to phrase it. [substeps] For example, imagine you're writing a strategic communications plan to send to a large number of people. Ending4: [substeps] You want to be as specific as possible. You don't want to use words or sentences that rhyme or don't fit the context.

Answer format: ending1/ending2/ending3/ending4