### German: „Persönliches Engagement“ und „anhaltende Beziehungen“ wurden ebenso als neue Motivationsaspekte von Eighmey und McCord (1998) identifiziert, als sie die Publikumsreaktionen auf Websites untersuchten.
### English: Personal engagement' and 'lasting relationships' were also identified as new motivational aspects by Eighmey and McCord (1998) examining audience responses to websites.
### Errors: There is a minor omitted conjuction error in the English translation.

### Improved English: Personal engagement' and 'lasting relationships' were also identified as new motivational aspects by Eighmey and McCord (1998) when examining audience responses to websites.
