simon pegg plays part sidney young young entertainment writer begun beginnings career writing grassroots magazine specializes badmouthing shallowness superficiality rich famous making career lampooning celebrities although desperate wish celebrity himself movie based bizarre career toby young also ran small magazine britain called modern review offered scathing criticism pretty much everything imaginable closed magazine hail verbal bullets coeditor went spectacularly failed career writer vanity fair pretty much part life told movie br br he first thrilled go work major publication called sharps magazine movie despite active nerves notredflagly beaming first day meets chief editor clayton harding played jeff bridges hard nails also exactly kind editor needs goofoff like young keep job magazine offers little form immediate acceptance young also described liberal tolerance youngs offthewall antics inappropriate behavior br br much comedy movie derived youngs misunderstanding indifference generally accepted code public behavior peculiar etiquette involved dealing rich famous sidneys reasons acting weird way giving outwardly offensive interviews believes loathes entire celebrity culture and would seem believes ageold saying if cant beat em join emand beat embr br complicating matters two different women charming regular girl magazine named alison olsen kirsten dunst first appalled sidneys obvious arrogance womanizing ways stunning model named sophie megan fox represents celebrity culture needless say sidneys endless attack superficiality stardom superficial lust sophie one look starbr br sophie stunningly beautiful true also comes across single thought rattling around head alison regular girl interesting attractive dunsts performance makes real person relationship would reality britney spears marriage yet movie retains level believability because despite obvious is also feel sidneys pain pursuing i felt it anywaybr br how lose friends alienate people pretty interesting premise full honest satisfactory performances although turns bit standard romantic comedy third act variety welldeveloped interesting characters danny huston example gives us great performance alisons love interest pays homage big lebowski also starring bridges everpresent white russian one personal favorite drinks buying absolute kahlua china costs equivalent  kitchen never without them br br i looking forward day simon pegg branch little bit love films completely unsure range played serious character hot fuzz serious relation lunacy surrounding him ultimately went back again pretty much shaun dead run fat boy run lose friends hes rising star interesting see else do