joelonsoftware rssfeedsspamassassintaintorg url httpwwwjoelonsoftwarecomnews20020913html date supplied john robb interesting perspective trustbased targetted advertising 1 based experiences gomez heady days internet gold rush nobody believes advertisements2 theres lot evidence advertising doesnt work matter targetted product sell choice get editorial side consumers defenses lowered product placements one example unfortunate tragedy commons advertising first rose prominence advertisements _did_ work hadnt built immunities yet advertisers used opportunity medium lie learned trust advertisements still trust editorial editorial gets polluted desperate marketers using pr instead advertising promote message nobody believe either 1 httpjrobbuserlandcomstories20020911trustbasedadvertisinghtml 2 httpwwwamazoncomexecobidosasin0060081988refnosimjoelonsoftware thu 26 sep 2002 152826 0000 john robb interesting perspective trustbased