diveintomark rssfeedsspamassassintaintorg url httpdiveintomarkorgarchives20021003htmlwhen_an_engineer_flaps_his_wings date 20021003t0131510500 remember saying chaos theory butterfly flap wings cause hurricane month later halfway around world several people already noted google made major changes recent update weblogging community hit hard instance used 1 mark1 6 changes appear result attempt stop two phenomena explicitly selling ads based pagerank2 google bombing3 specifically google apparently crosschecking link text linked site discounting ignoring links whose text appear linked site kills google bombing searching go hell 4 longer takes microsoftcom5 searching talentless hack6 longer finds ohmessylifecom7 although finds lot people previously participating google bombing definitive word yet whether google actively penalizing sites unfortunately algorithm tweaks necessary stop two techniques caused wide range collateral damage apparently coming hardest mediumtolarge sites previously everything right far page structure link structure accessibility general honest hard work putting together usable useful site webmasterworld forums alive complaints speculation new update pagerank death8 september 2002 google update discussion part 19 lets find happened sept 2002 update pt 210 side note amongst confusion suggested google longer indexing alt text images confirm absolutely false searching diveintomarkorg gimli11 finds entry july 2912 gimli mentioned alt text image regardless googles search results general appear significantly degraded many key areas forums full people complaining spam sites doorway pages obvious cloaking attempts google used good filtering popping top spots disturbing frequency nobody forums wants talk keywords theyre tracking tried find concrete example crap search results didnt take long searching reservation hotel13 brings empty subpage14 hotel reservation company italy15 first result seems unhelpful unlikely relevant average usbased consumer google absolutely knows im us based ip address searching news observer nc16 news observer raleigh nc newspaper find news observer17 also finds internet betting spam page18 7 nonexistent page19 9 searching eminem20 gives us two generic portal pages nonexistent site site redirects site continuously redirects making first page good thing didnt care much eminem begin google isnt helpful many people webmasterworld forums suggesting allthewebcom 21 better search results overall single comparison results eminem22 appear much relevant beginning end googles reign 1 httpwwwgooglecomsearchqmark 2 httpwwwpradnetworkcomaffiliatehtm 3 httpubernu20010406 4 httpwwwgooglecomsearchq22gotohell22 5 httpwwwmicrosoftcom 6 httpwwwgooglecomsearchqtalentlesshack 7 httpwwwohmessylifecom 8 httpwwwwebmasterworldcomforum35646htm 9 httpwwwwebmasterworldcomforum35688htm 10 httpwwwwebmasterworldcomforum35723htm 11 httpwwwgooglecomsearchqgimlisite3adiveintomarkorg 12 httpdiveintomarkorgarchives20020729html 13 httpwwwgooglecomsearchqreservationhotel 14 httpwwwvenereithomeitalyhtml 15 httpwwwvenereit 16 httpwwwgooglecomsearchqnewsobservernc 17 httpwwwnewsobservercom 18 httpwwwlinkslsgolfworldcomkingarthurknightoftheroundtablehtm 19 httpwwwnandonetntnao 20 httpwwwgooglecomsearchqeminem 21 httpwwwallthewebcom 22 httpwwwallthewebcomsearchqueryeminem thu 03 oct 2002 080005 0000 engineer flaps wings