alp proposal carrie sending promised draft proposal please let know meets requirements shall glad revise send final version vince kaminski one important trends energy industry last year proliferation electronic internet based trading platforms wholesale markets retail operations websites www houstonstreet com www altranet com provide facilities matching buyers sellers website operated enron corp enrononline represents alternative solution enron acts principal every transaction retail side many retail e commerce companies offering auctions reverse auctions platforms creation buyers clubs challenge incumbent utilities objective project evaluate impact e commerce wholesale retail levels energy industry study start comparative analysis different wholesale trading retail e commerce business models evaluation long term viability next step assessment impact e commerce price dynamics profit margins level competition different energy markets separate section devoted analysis reaction companies organizations affected e commerce incumbent utilities organized exchanges energy brokers new competitive threat different strategies implement meet challenge organized exchanges accelerated many cases transition screen based trading already replacing open outcry technology power natural gas marketers created alliances industry players software companies electronic exchanges create trading platforms gas electric utilities embarked development vertical horizontal e commerce platforms offering services households companies energy industry critical question quickly different companies react competitive threats fast exploit opportunities created internet based economy quite obvious internet revolution change energy industry landscape next years objective project provide answers questions posed based currently available information additionally participants come fallback strategies energy companies implement case currently expected trends fail materialize _