fw product name fyi copy email sent pat donnell original message forster david sent wednesday january 30 2002 12 06 pm pat odonnell ubsw com subject product name pat remain concerned proactively promote short product name realise consistent group position considerations promote short name market us noone going refer system online trading platform ubs warburg energy find something 4 syllables less system high profile unique identity within industry downtime reported trade press numerous general news articles referenced whether want product unique identity one control extent enrononline means business enron recognised many kind marketplace provided unique combination liquidity pricing ease transaction market look new system replacement marketplace marketplace needs name segments market already starting use short form informal conversation selected ubsol discussed think best interest aggresively provide market replacement otherwise means shortly stuck name difficult unstick significant volumes online offline documentation help etc helpful name refer collection people processes internal trading tools reporting applications administration applications website important note website though visible part one part overall system enrononline understand extremely large corporation ubs would concerned proliferation product names could confusing looking single list however many customers exposure ubs products individuals companies exposure one trading system dave