david pennock sdfbizteyahooinccom call papers participation workshop sponsored search auctions httpwwwacmorgsigssigecomec05workshopsshtml june 5 2005 vancouver bc canada conjunction acm conference electronic commerce ec05 httpwwwacmorgsigssigecomec05 first workshop sponsored search auctions held conjunction acm conference electronic commerce ec05 vancouver bc canada june 5 2005 focus workshop mechanisms behaviors sponsored search main objective bring together researchers academia industry interested sponsored search theoretical empirical experimental perspectives workshop include presentations accepted research contributions panel discussions open discussions sponsored search sponsored search advertisers pay appear alongside web search results four billion dollar industry roughly doubling year past three years sponsored search also perfect example convergence technology commerce advertising space allocated using dynamic auctions example advertisers like hp circuit city compete right appear among sponsored results users search digital cameras web search engine meanwhile simultaneous auctions running plasma tv investment advice etc practice hundreds thousands advertisers compete positions alongside several million search phrases generally advertisers change bids time new auction clears every time user enters search query way advertisers adapt changing environments example boosting bids harry potter around release date latest book advertisers typically pay ad clicked payment structure without analogy offline world formal understanding mechanisms behaviors sponsored search somewhat lacking researchers beginning analyze industry empirically investigate setting laboratory posit theoretical characterizations many routes possible optimizing improving sponsored search various competing perspectives search engines advertisers users search engine marketers placement brokers workshop topics contributions solicit contributions two types 1 research contributions 2 statements interest research contributions report new unpublished research results ongoing research workshops proceedings considered nonarchival meaning contributors free publish results later archival journals conferences topics workshop include limited mechanism design ranking mechanisms bid revenue others gametheoretic analysis mechanisms behaviors dynamics matching algorithms exact inexact match term clustering equilibrium characterizations simulations laboratory experiments empirical characterizations advertiser signalling collusion pay conversion conversion tracking portfolio optimization search engine marketing optimization sems seos local geographic search contextual advertising eg google adsense user satisfactiondefection affiliate model incentive analysis fraud detection prevention price time series analysis personalizationtargeting multiattribute auctions submission instructions research contributions eight pages long doublecolumn ec proceedings format statements interest short descriptions contributor would like attend workshop contributors background credentials sponsored search contributor hopes learn accomplish workshop statements interest one two pages long panel discussion proposals also welcome submissions emailed pennockd aatt yahooinccom kursadasdemir aatt albertaca later april 22 2005 important dates april 22 2005 submissions due may 2 2005 notification accepted participants june 5 2005 workshop date program committee kursad asdemir university alberta hemant k bharghava university california davis jane feng university florida gary w flake yahoo research labs david pennock yahoo research labs information david pennock pennockd aatt yahooinccom 16262298813 kursad asdemir kursadasdemir aatt albertaca 17804291341 tue 05 aug 2008 231847 0800 uai cfp workshop sponsored search auctions ec05 june 5 2005