professional mba seminar affiliated university college private business consulting company seminar topics linked together two overarching business methodologies value based financial management methodology provide return investment roi stockholders management continually increase value business producing significant profitable annual sales growth generates sufficient level free cash flow although profitability necessary condition business product sufficient contrary conventional business wisdom profits cash necessary sufficient condition successful business product free cash flow real measure generated economic value b addition free cash flow sufficient minimum level cover weighted average cost capital risk adjusted cost capital opportunity cost capital words company generate satisfactory level free cash flow increase value business company invest capital achieve roi greater cost capital hence looking upon business collection investment projects example investments new existing products new manufacturing equipment sales programs information technology software systems etc goal every investment project generate save significant level free cash flow thereby achieve sufficient roi accordingly every investment project measured free cash flow basis c accomplish companies measure correct financial value drivers correct tools addition companies use tools measure various types investment projects well measuring business whole utilize identical tools employed professional investors assist making investment decisions vis vis company consequently companies use standard accounting methods measure roi like return equity roe return assets roa measure substandard value producing activities additionally roe roa used measure various types investment projects professional investors use make successful equity debt investment decisions ii value based product marketing development methodology optimize products prices buyers competitors internal financial requirements using externally driven development process 1 identify buyers problems needs benefits required buyers 2 determine value delivered buyers emphasis incremental value delivered via competitive advantages 3 set prices based value delivered pricing segments analysis pricing leverage analysis pricing strategy marketing strategy 4 determine product development investment manufacturing costs justified b identify business value creating market segments product line development sequencing development strategic product marketing plan identifies market segments price segments optimum prices product configurations product development investments manufacturing costs targeted marketing sales programs unique product positionings c identify value delivered buyers price segments identification pricing leverage analysis competitive value analysis classifying features benefits based value deliver buyers required persuasive preemptive features benefits detrimental dissuasive preemptively dissuasive features amongst specific topics presented 1 identify value producing market segments product 2 quickly evaluate new product business opportunities performing detailed evaluation 3 calculate free cash flow return investment roi generated new existing product investment marketing sales program information technology system manufacturing automation investment site list major product financial questions answered seminar questions especially informative respect overall content presented program people answer questions today attend seminar however answer questions please register one sessions seminar extremely well received 10 000 professionals large small companies affirmation see letters sharp electronics manugistics advanced micro devices verizon sony ibm varian associates mdl information systems rise technology addition marketing financial professionals seminar attracts sales scientific manufacturing engineering managers want deepen understanding subjects covered helps design manufacture value producing products communicate effectively counterparts marketing financial functions seminar provides participants real business skills applied everyday work tasks one major skills ability think concretely roi actually calculate types investments example new existing products new manufacturing equipment sales programs information technology software systems etc addition although participants learn evaluate balance sheet income cash flow statements financial focus debits credits accounting mechanics emphasis understanding financial objectives analysis techniques want improve peoples ability think product marketing savvy financially adroit business people please register one seminars would also happy discuss house seminar either standard customized associated reduced fee per attendee versus fee public seminars also conduct financial version seminar called financial mba seminar however conduct seminar house session intelligent resources 106 pasatiempo drive santa cruz ca 95060