interview follow susan v gonzalez nov 2 2000 michael roberts vice president reseach stinson gibner vice president reseach vincent kaminsik managing director research enron corp gentlemen thank opportunity learn new communication position within group based discussions initial thoughts observations job task daily email newsletter primarily two audiences 1 internal employees available via enron intranet 2 external clients industry large also suggest newsletter sent targeted group trade press information tool builds momentum credibility support leadership positioning enron trading group plus could become driver media inquiries requests information interviews enron trading experts heard wanting internal external versions morning afternoon distribution aggressive set daily mailings would want review scope content look frequency like print publications email newsletters rage many landing email inboxes counsel would start manageable number well always increase frequency difficult cut back frequency without appearing take away lack commitment product staffing invite outside industry analysts clients provide commentary consider developing editorial advisory board govern content traders legal department communications dept multidisciplinary group add value publication suggest finding ims resource within enron assigned communications effort database set email addresses technical issues arise creating links etc managing e newsletter current position tell writer editor enough compile content want mailings go without glitches glitches solve quickly implications mailings company computer systems budget although typical print publication effort budget graphics freelance contract writing photography special software hardware needs associated effort review process review process publication legal guidelines corporate guidelines regards style graphics etc technical review material accuracy clear policy established front review process everyone involved knows understands role responsibilities towards communication effort surveyed marketplace gather samples newsletters like like discussion purposes measurement evaluation newsletter effectiveness newsletter measured hits website inquiries clients quick answer goals set measure maintenace mailing lists reside individual groups participating newsletter maintenance newsletter databases responsibility communications representative sent spirit exploring position look forward feedback thank consideration sincerely susan v gonzalez 11822 poplar creek houston tx 77077 281 497 7185 home 281 877 5853 work