david pennock sdfbizteyahooinccom call papers call participation third workshop sponsored search httpopimsunwhartonupennedussa3indexhtml may 8 2007 banff canada submissions due february 17 2007 conjunction 16th international world wide web conference www2007 solicit submissions participants third workshop sponsored search held conjunction 16th international world wide web conference workshop bring together researchers practitioners academia industry discuss latest developments sponsored search attendance open www registrants sponsored search multibillion dollar industry rapid growth typically web search engines auction advertising space next standard algorithmic search results major search engines including ask google microsoft yahoo rely sponsored search monetize services advertisers use sponsored search procure leads manage customer acquisition process third party search engine marketers sems help advertisers manage keyword portfolios bidding campaigns workshop topics academic work sponsored search recently begun central problem design auction mechanism implications search engine revenue advertiser incentives value consumer benefit notable issues include bidding optimization click fraud click rate learning contextual advertising matching algorithms targeting submissions rich set empirical experimental theoretical perspectives invited topics interest workshop include limited mechanism design ranking mechanisms bid revenue others gametheoretic analysis mechanisms behaviors dynamics matching algorithms exact inexact match term clustering equilibrium characterizations simulations laboratory experiments empirical characterizations advertiser signaling collusion pay conversion conversion tracking portfolio optimization search engine marketing optimization sems seos local geographic search contextual advertising eg google adsense user satisfactiondefection affiliate model incentive analysis fraud detection prevention price time series analysis personalizationtargeting multiattribute auctions expressive ad auctions submission instructions research contributions report new unpublished research results ongoing research workshops proceedings considered nonarchival meaning contributors free publish results later archival journals conferences research contributions ten pages long doublecolumn www proceedings format httpwww2007orgsubmissionphp positions papers panel discussion proposals also welcome papers submitted electronically using conference management system httpwwweasychairorgwww2007workshops later midnight hawaii time feb 17 2007 authors also email organizing committee uax0nkvajiwibkwhartonupennedu indicate submitted paper system least one author accepted paper expected attend present findings workshop important dates feb 17 2007 submissions due midnight hawaii time submit httpwwweasychairorgwww2007workshops b notify uax0nkvajiwibkwhartonupennedu mar 10 2007 notification accepted papers mar 25 2007 final copy due organizing committee gagan agarwal google kartik hosanagar university pennsylvania david pennock yahoo michael schwarz yahoo rakesh vohra northwestern university program committee kursad asdemir university alberta hemant bhargava university california irvine ben edelman harvard university jane feng university florida ashish goel stanford university rica gonen yahoo jason hartline microsoft jim jansen pennsylvania state university anna karlin university washington michael kearns university pennsylvania sebastien lahaie harvard university jon levin stanford university mohammad mahdian yahoo chris meek microsoft michael ostrovsky stanford university amin saberi stanford university tuomas sandholm carnegie mellon university kerem tomak yahoo hal varian university california berkeley siva vishwanathan university maryland thomas weber stanford university andrew whinston university texas austin eric zheng university texas dallas information information questions visit workshop website httpopimsunwhartonupennedussa3indexhtml email organizing committee uax0nkvajiwibkwhartonupennedu thu 07 aug 2008 092245 0500 uai cfp third workshop sponsored search may 8 2007