new books human cognitive processing john benjamins publishing would like call attention following new title field human cognitive processing contemporary theory metaphor perspective chinese br ning yu primary objective book contribute contemporary theory metaphor viewpoint chinese help place theory wider crosslinguistic crosscultural perspective aiming primary objective explores two major questions faced contemporary theory 1 abstract reasoning least partially metaphorical nature 2 conceptual metaphors universal widespread culturespecific focuses 1 metaphors emotions 2 time space metaphor 3 event structure metaphor studies chinese similar different english regard metaphor systems image schemas involved reasons cognitive cultural account similarities differences two languages general empirical studies presented book reinforce view metaphor main mechanism abstract concepts comprehended abstract reasoning performed also support perspective chinese candidacy conceptual metaphors metaphorical universals include instance anger heat metaphor happy metaphor time space metaphor event structure metaphor seems conceptual metaphors grounded basic human experiences may universal human beings 1998 ca 300pp human cognitive processing 1 us canada hb 1 55619 201 0 price usd 59 00 rest world hb 90 272 2353 x price nlg 118 bernadette martinez keck publicity marketing tel 215 8361200 fax 215 8361204 email bernie benjamins com john benjamins north america po box 27519 philadelphia pa 191180519 check john benjamins web site http www benjamins com