semantics pragmatics philosophy languages oxford theory linguistic signs rudi keller heinrich heine university dusseldorf translated kimberley duenwald signs shape lives surrounded signs surround signs usually completely unaware rudi keller shows signs emerge function develop permanent process language change recombines thoughts ideas plato present day create new theory meaning evolution icons symbols assuming prior knowledge developing argument first principles written basic text includes necessary features easy style good organization original scholarship historical depth nontechnical book interest linguists philosophers students communications cultural studies semioticians semanticists sociologists anthropologists december 1998 272 pp 10 linecuts 019 823795 2 paper 19 95 019 823733 2 cloth 82 00 oxford university press understanding pragmatics jef verschueren university antwerp belgium understanding language arnold publication people using language exactly meaning generated communicate say one thing usually mean another examining mental social processes involved communicating language understanding pragmatics comprehensive introduction subject book provides outline thereotical basis pragmatics examines major theoretical perspectives explores methodological issues december 1998 288 pp 7 halftones 10 linecuts 0340 64623 3 paper 19 95 0340 64624 1 cloth 70 00 oxford university press _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ information linguistics titles oxford visit oxford university press usa web site http www oupusa org email linguistics oupusa org