text_combined: j andrew rogers jutcmwceruleansystemscom peter wrote dont know much warren buffet believe know much studies companies enterprises invests great length great care many people say knows enterprises invests better insiders run enterprises characteristic diligent intelligent study alternatively diligent intelligent study differentiates buffet investment analysts carefully crafted marketing public relations image basically slick image campaign make look like regular joe hardworking investor people work inside big business finance get see sausage made nothing could truth short story extremely well connected inside track many sweetheart deals makes money sage omaha aura studious stock picker mostly show exploits mythos hilt different successful big finance guy uses novel brand identity j andrew rogers wed 06 aug 2008 063840 0700 uai luck skill