text_combined: thoughts upcoming visit louise thoroughly enjoyed telephone conversation several weeks ago promised following thoughts might best use time calendar next week much looking forward visit team members joining visit yoko sugiura selden works consulting business also helping course former investment banker joined firm married thought might indicate discussion areas would like explore remind launched brand new course columbia university graduate school business titled internet financial management theme course companies use internet create sustained excess shareowner returns theme applies equally pure play b 2 b b 2 c companies well bulk traditional companies trying figure best leverage internet normal course business describe process used term e tizing mean total transformation firm business processes relevant operations communications whether internal e among operating units functions external e firm customers suppliers alliance partners performed internet obviously decision e tize ultimately roi question way ge uses term digitizing roughly notion order make course experience students especially valuable provide much broader exposure columbia internet area departed typical course format two key ways first since everything moving quickly textbook exist assembled world class group lecturers kindly agreed make time join us second students grouped teams work specific action learning projects corporate sponsors addition geoff colvin fortune writing lecturers craft series fortune articles far fortunate speakers extremely accommodating absolutely outstanding content delivery create pressure give feel terry jones ceo travelocity spending good deal time coming monday discussing implications learned creating one effective internet sales marketing machines traditional companies sell consumers background student teams working applied materials travelocity trilogy barnes noble com small set companies represents nice cross section b 2 b b 2 c traditional brick mortar companies irrespective company setting student team focusing projects deal using internet create sustained excess shareowner returns target fortune audience also cover broad cross section companies emphasis traditional non pure play internet enterprises louise respect presentation would like explore fairly specific set issues student teams able use learnings leverage projects sponsor companies b series lectures mesh together effectively writing fortune non pure play internet companies want use ge enron best practice examples meeting extensively ge folks beginning get pretty good handle today likely next years vein view visit enron three primary goals getting know enron management team ii getting good understanding business using internet create shareowner value iii establishing working outline session april clearly especially ii form basis iii scheduled following times tammie meet team february 21 12 00 3 30 louise work ii plan feb 22 february 22 8 00 2 30 work team members february 22 2 30 5 30 louise review learnings plan iii sampling kinds questions would like investigate would following essence accomplished creation totally new business e tizing pre existing business pervasive use internet day day running enron example enron gone route cisco ge trying e tize sufficiently close books globally daily basis extent approach business internet creating forcing compatibility technology information systems customers e trading partners suppliers participants physical value chain discussed critical role process definition detailed mapping success could outline us process 5 10 major success factors 5 10 failure factors technology perspective believe mentioned first looked outside solution found typical erp type approaches would required massive modifications felt starting scratch would valuable would like discuss detail also systematically tackle task timeline experience key learnings next time go faster also technology level would interested learning full set technology building blocks including telecom hardware servers routers etc storage software hardware content software also along lines costs capital set maintenance 2 10 revenue overall technology investment managed get optimal synergies yet impinge distinctive diverse needs various different businesses enron measuring customer supplier operational metrics differently due internet efforts change form content use financials reading e mail thoughts please hesitate give call 212 688 2034 send e mail message yoko really looking forward visit thanks advance best regards larry